Types of social media research

This entry was posted by Laura on Sunday, 4 July, 2010 at

This is more of a thinking out loud so I can delve into it later. One of the things I’ve been curious about is the type of social media research conducted by academics and marketers. The types that I can think of are:

1) Case studies for how a business uses social media and the web,
2) Content studies that look at social media research and website design of a small basket of companies,
3) Sentiment analysis and keyword mentions,
4) Relationship analysis to try to determine how people interact and to identify key influencers,
5) Population studies.

Any more that people can think of? Is there any method superior to another? Should social media researchers be valuing any over the other? Which methods are more popular and why?

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  • Leighblackall
    Youtube is awash with small marketing companies attempting ROI on social media campaigns. In the early marketing meets social media days, these methods seemed crude.. but some show promise.. I pick them up by the RSS feed for the Youtube search on "social media".. it gets about 10 new videos a day, but you can usually tell by the description of its worth watching.. I think some form of ROI will make your study attractive to bottom line thinkers...
  • Yes, and one form of ROI can be learning and sharing with the particular community involved, in many forms, like talking about it at the water cooler or at a conference.
  • ABC Radio National recently ran something on Sentiment Analysis:

    (via Vaughan of Mind Hacks)

    www.abc.net.au/rn/backgroundbriefing/sto...
  • Happy to think out loud with you.

    Content studies and relationship studies are probably the superior ones.

    I would also want to do a population study.

    Sentiment analysis is good for current or reasonably current information, as well as to get the feeling.

    Case studies are probably the most common.
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