Archive for category Facebook

Paralympic sport in online Australia

Posted by on Saturday, 5 March, 2011

This post was made using some of my existing data and data that I’ve gathered tonight in order to give a bit of perspective to the interest level in paralympic sport online in Australia. I have Alexa data but, unlike Facebook and Twitter, I have a lot of it. I’ll put this into a separate post tomorrow morning. I don’t have Foursquare data sadly as I don’t have an events list that includes paralympic events. I also don’t have eBay.com.au data.

Facebook

I’ve never really looked at Facebook and Australian sport before but I added Australian Paralympic Team to my list for future monitoring. It currently has 480 people who are fans of it. To put this into perspective, of the official Facebook accounts I follow, the Paralympic Team is close to the Cairns Taipans, an NBL team, who have 470 fans and the Sydney Bears, an AIHL team, with 503 fans.

Facebook provides some public data about total numbers of people who list certain interests on their advertising page. I got this information on March 5, 2011. It says that 320 Australians list the Paralympic Games as an interest. Of these, 60 are men and 260 are female. Fewer than 20 are in high school, fewer than 20 are in university and 60 are university grads.

Twitter

On Twitter, I’ve been tracking only one account that I’ve identified with the Australian paralympics. That account is AUSParalympics. My bot that gets daily information about the total number of followers for an account stopped working on February 26 and I’ve yet to get it restarted. The chart below gives an idea as to the total number of followers, friends, updates and lists that AUSParalympics has had over time.

AUSParalympics growth of friends, followers, lists, status updates on Twitter with big increases around January 8, 2011

The account saw a significant increase in the total number of followers on 8 January 2011.

On 14 October 2010 and 20 December 2010, the follower information was attained for the AUSParalympics account. The list below gives an idea of their total followers by city on those two dates.

City State Country 14-Oct-10 20-Dec-10
Sydney New South Wales Australia 24 30
Melbourne Victoria Australia 14 19
London England United Kingdom 6 6
Canberra Australian Capital Territory Australia 3 5
Brisbane Queensland Australia 3 4
Whistler British Columbia Canada 0 4
Vancouver British Columbia Canada 1 3
Adelaide South Australia Australia 1 2
Gold Coast Queensland Australia 2 2
Newcastle New South Wales Australia 2 2
Wollongong New South Wales Australia 3 2
Austin Texas United States 1 1
Bangalore India 1 1
Bangkok Thailand 1 1
Bendigo Victoria Australia 0 1
Berlin Germany 1 1
Brighton Victoria Australia 1 1
Campbelltown New South Wales Australia 1 1
Cape Town South Africa 0 1
Charlotte North Carolina United States 0 1
Christchurch Canterbury New Zealand 1 1
Dublin Dublin Ireland 0 1
Long Island New York United States 1 1
Los Angeles California United States 0 1
Manchester England United Kingdom 1 1
Manly New South Wales Australia 1 1
New York City New York United States 0 1
Nottingham England United Kingdom 1 1
Ottawa Ontario Canada 1 1
Paris France 0 1
Queanbeyan New South Wales Australia 0 1
Seattle Washington United States 1 1
Vienna Austria 1 1
Washington D.C. United States 1 1
Wellington Wellington New Zealand 0 1
Cornwall Tasmania Australia 1 0
Denver Colorado United States 1 0
Docklands Victoria Australia 1 0
Gosford New South Wales Australia 1 0
Maroochydore Queensland Australia 1 0
Mexico City Mexico 1 0
New Delhi India 1 0
Redfern New South Wales Australia 1 0
Sheffield Tasmania Australia 1 0
Tokyo Japan 1 0
Wantirna South Victoria Australia 1 0

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Most popular AFL teams across social media sites (February 14, 2011)

Posted by on Monday, 14 February, 2011

This is mostly for my own interest. Data for these sites is because I have a script to automatically fetch this information. Foursquare is when I have identified games. Alexa and Twitter are gotten daily. Facebook is every third day. Trying to determine a schedule for ebay.

Any thoughts? Are the results for the most popular and least popular teams who you would have predicted?

Team Alexa (1) Ebay (5) Facebook (4) Foursquare (2) Twitter (3) Total points
Collingwood Magpies 30,641 838 111,315 11188 153,982
Essendon Bombers 31,904 842 101,940 8596 143,282
St. Kilda Saints 31,578 759 61,970 6649 100,956
Carlton Blues 29,400 812 56,950 6321 93,483
Adelaide Crows 19,776 888 62,969 28 7519 91,180
West Coast Eagles 20,125 920 63,734 3317 88,096
Sydney Swans 24,189 1,365 49,070 7161 81,785
Richmond Tigers 32,672 797 34,758 6580 74,807
Hawthorn Hawks 30,744 735 33,724 4585 69,788
Gold Coast Football Club 28,855 103 33,724 3771 66,453
North Melbourne Kangaroos 27,201 234 21,075 5304 53,814
Port Adelaide Power 20,678 295 24,771 28 3090 48,862
Western Bulldogs 22,145 1,185 22,880 2595 48,805
Brisbane Lions 24,238 1,035 22,306 673 48,252
Melbourne Demons 30,811 801 12,195 28 3675 47,510
Fremantle Dockers 4,821 712 36,094 3337 44,964
Geelong Cats 3,363 1,272 3,493 3825 11,953
GWS Giants 6,061 1 2,503 2154 10,719

1. Alexa site Australian rank data was from February 14, 2011. The Australian rank was subtracted from 35,000 in order to award high ranking teams with more points.
2. Totals are based on total checkins to the NAB Cup games played on February 11, 2011.
3. Twitter totals are from February 14, 2011 and count total followers to the official team Twitter account.
4. Facebook totals are from the official fanpage. Data was gathered on February 13, 2011.
5. Ebay data is based on http://ozziesport.com/2011/02/australian-sport-on-ebay/ that post. When team info was not available, it was searched for on February 14, 2011.

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Australian sport leagues: Movers and shakers: NRL, Cricket Australia, A-League

Posted by on Friday, 7 January, 2011

One of the end goals that I have is to do a post like this on a daily basis… (It needs to be automated. By hand, even with the data mined, it took about an hour to compile as I had to line up the accounts, get daily growth, combine by league and federation.) The goal is to track daily momentum for each league when compared to each other. This is probably a few months off. This is done by:

  1. Counting only leagues and federations that appeared on at least three sites that I collect from: Alexa with an Australian ranking, Facebook, Foursquare and Twitter. If a field is blank, it means that there was no data available for that category for whatever reason. If there is a zero, it means there was no change.
  2. Alexa data includes only sites with an Australian rank. It compares the difference in rank between January 6 and January 7 for all teams in that league. If there were multiple sites for a league, the differences were totaled.
  3. Facebook data includes all accounts affiliated with that league. The difference between followers on January 4 and January 5 was calculated for each account. These differences were then added together.
  4. Foursquare data is for the period between December 31 and January 6. The count is for total checkins related to that league. A week was chosen to make sure that leagues that had games in this period were actually included.
  5. Twitter data includes all accounts affiliated with that league. The difference between followers on January 6 and January 7 was calculated for each account. These differences were then added together.

The date used in this analysis can be found at Daily Ranking – January 7.xls.

Australian sport leagues: Movers and shakers: NRL, Cricket Australia, A-League

Alexa Facebook Foursquare Twitter Composite Score
NRL 4,195 1,227 430 5,852
Cricket Australia/Ashes/Twenty20 Big Bash (983) 1,463 430 2,994 3,904
AFL 1,609 532 1,506 3,647
Australian Open Series/Tennis Australia 139 854 5 342 1,340
Netball Australia/ANZ Championship 609 46 69 724
Ironman Australia/Triathlon Australia 0 4 164 168
NBL (51) 22 9 75 55
W-League (1) 0 2 1
ABL/Australian Baseball Federation (31) (3) 9 13 (12)
Hockey Australia (169) 22 18 (129)
Athletics Australia (225) 7 (218)
PGA of Australia/Golf Australia (489) 0 3 (486)
A-League (2,671) 15 43 123 (2,490)
Australia Roller Derby (26,084) 23 0 6 (26,055)

If people are interested in seeing this kind of data again, please let me know. For some leagues such as the AFL, NRL and A-League, I may have enough data to actually compare between teams. The problem with doing teams is that Alexa rankings inside Australia become a problem as a lot of teams just don’t rank. In the case of the W-League, they often share their websites with their A-League counterparts so it makes them impossible to track. For others, I have to have Foursquare data and these teams don’t play on a daily basis… and I just might not have events in their league covered.

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St Kilda Saints Nude Photo Controversy (complete)

Posted by on Monday, 3 January, 2011

This paper is available at StKildaChapter.pdf in pdf format. This paper combines Part 1: Nick Dal Santo, Part 2: Zac Dawson, Part 3: Nick Riewoldt, Part 4A: St Kilda Saints, Part 4A: St Kilda Saints into one post and includes an overall conclusion. This paper will eventually become a chapter in my dissertation. Not all the data available for analysis was included in the article due to length. If bloggers or other interested parties want access to additional raw data related to St Kilda, please ask and it will be provided.


Saints' Naked Fury

Figure 1. December 21, 2010, Herald Sun front page.

“Saints’ Naked Fury” screamed a December 21, 2010 headline on the front page of the Herald Sun. “Defiant teenage girl votes to publish more photos” said a smaller headline. Anthony Dowsley’s front page story contained a picture of three St Kilda footballers: Nick Riewoldt, Zac Dawson and Nick Dal Santo. (Dowsley, 2010, December 21) The front-page story sensationalized a situation that had been brewing for several months and had culminated in the release of nude pictures of the three aforementioned players on Facebook.

The story started back in May 2010, when an unnamed teenaged girl alleged that she had been sexually assaulted by two unnamed St Kilda players that she had met at school sanctioned football clinic held at her school. (Robinson, & Warner, 2010, May 26) (Parker, 2010, May 26) (Hinch, 2010, December 28) The girl also claimed that she had become pregnant with twins by one of these two players. (Robinson, & Warner, 2010, May 26) Police and Education Department investigated the case, because of the possibility of abuse by authority figures bound by duty of care laws. (Hinch, 2010, December 28) The AFL investigated the claim and determined that the girl did not meet the players at a school function. (Robinson, & Warner, 2010, May 26) Rather, she was introduced to the players following a March 27 game versus the Sydney Swans. (Robinson, & Warner, 2010, May 26) The St Kilda Saints alleged that the girl had misrepresented her age to the players, both in person and on Facebook. (Robinson, & Warner, 2010, May 26) After an investigation by the Victorian police, they too decided not to take any action in the case. (Robinson, & Warner, 2010, May 26) The girl later miscarried. (Munro, 2010, December 26) In the meantime, while legal and AFL investigation was ongoing, pictures of the girl dressed in a revealing St Kilda outfit had been forwarded by “St Kilda players, staff at the AFL Players Association, staff at the Department of Justice, the Transport Accident Commission and Melbourne Magistrate’s Court.” (Levy, 2010, June 4)
The lack of the players being named an issue that some people picked up on. (Parker, 2010, May 26) It would later be a factor when the story re-emerged with a new twist. In the meantime, the May 2010 pregnancy story had largely disappeared by the end of June.

In mid-December, the teenaged girl again made news when the Herald Sun reported that she had slept with a police officer who was investigating her claims of abuse. (Dowsley, 2010, December 21) Around December 18 or December 19, the unnamed now 17 year teenaged girl posted nude pictures of those three players to her Facebook wall and Twitter stream. (Butler & Millar, 2010, December 22) The pictures were allegedly posted after the girl tried and failed to sell them to Riewoldt’s agent for $20,000 (Butler & Millar, 2010, December 22) but were also allegedly posted as payback for the Herald Sun article. (Dowsley, 2010, December 21) The girl alleged that she took the pictures when she was in a hotel room with the players. The AFL and Saints allege that she stole the pictures from the computer of a St Kilda player, Sam Gilbert. (Butler & Millar, 2010, December 22) (Dowsley, 2010, December 21) Newspapers such as the Herald Sun interviewed the girl and asked her why she published them. (Dowsley, 2010, December 21) The girl complained that she had been abused by the AFL and the Saints in their treatment of her during the earlier story. She felt powerless to take them on. By posting the pictures, she felt she could get her revenge on the organization that had tormented her. (Dowsley, 2010, December 21) By December 20, the Saints had been granted a restraining order, preventing the girl from publishing any more of the nude pictures she allegedly had in her possession. (Butler & Millar, 2010, December 22) The club promised to prevent her from profiting off any from the story, saying they would take legal action to ensure it. (Butler & Millar, 2010, December 22) By December 24, according to Twitter reports and ABC News, the girl had announced she would not post any more pictures. (ABC News, 2010, December 24) The girl went home to Queensland for the holidays, saying she had stopped posting pictures because she felt like she had victimized the players and felt guilty. (Munro, 2010, December 26) The story was largely over in the media by December 25. Australians continued to discuss the topic and a few bloggers tried to start a boycott of St Kilda’s sponsors. (Stuchbery, 2010, December 28)

The second part of the controversy largely took place over six days: December 20, 21, 22, 23, 24 and 25. Media attention then largely disappeared but the story continued to be discussed on Twitter under the hashtag #dickileaks. The media covered the story extensively on television, on the radio and in print. The story was the second nude photo scandal to happen in Australia in less than two months. There was a lot of social media buzz on Twitter and Facebook about the controversy, helped the fact that the story broke there and because the girl starting it had over 12,000 followers on Twitter. (Munro, 2010, December 26)

A third and largely unrelated part of the controversy occurred on the morning of January 1, 2011 when the famous AFL football player Brendan Fevola was locked up in a Brisbane jail for being a public nuisance and obstructing the police. (Pierik, 2011, January 1) Critics of the AFL and St Kilda were quick to pick up the story on Twitter and to tag it with the same hashtag, #dickileaks.

The nude photo scandal is a recurring one in Australian sport. This one is a bit unique in that it involved three players having nude photos of them released, and the league and club’s legal response in support of their players. It is also unique because of the backstory involved, and because of the revenge factor where the girl who released the pictures did so to get back, not at players, but at the club. The implications are thus possibly a bit further reaching in terms of a club’s fanbase than the just the player.

Because of the complexities of this controversy, this chapter is broken up in four sections. The first will look at the impact of the controversy on the demographics of Zac Dawson’s Twitter followers and the growth of fan pages about him on Facebook. The second section will look at how the controversy played out with Nick Rieowoldt’s fans on Facebook and LiveJournal. The third section will look at the Nick Dal Santo on smaller social networks followers and the growth of fan pages about him on Facebook. The last section will compare St Kilda to other teams in the AFL to see if the controversy impacted the club on Alexa, Twitter, Facebook, Ice Rocket and Google News. The purpose of this is to provide a comprehensive overview on how the situation impacted the four major players in the controversy: Zac Dawson, Nick Riewoldt, Nick Dal Santo and the St Kilda Saints.


Zac Dawson

Zac Dawson joined St Kilda in 2009, after playing for the Hawthorn Hawks 2005 to 2006, and Box Hill in the VFL during the 2007 and 2009 seasons. (Zac Dawson, 2010, December 20) In 2010, he played 20 games for St Kilda and played in all three Grand Finals matches that year for the team. (Zac Dawson, 2010, December 20) A December 27, 2010 search on Google.com. au for “Zac Dawson” brought up 212,000 results. Unlike the other two players involved in this controversy, he is the only one who has a Twitter account, @zacd_6. He is probably the least well known of the players involved in this controversy.

Of the three players who were visible in the photographs, Dawson’s picture is probably the least problematic. Hinch (2010, December 24) described the picture and scene:

Zac Dawson, who has been kept under the radar, is invading Riewoldt’s space, grinning (a little self-consciously) at the snapper and holding what looks like a blue condom wrapper only centimetres from his skipper’s kipper.

This section will look examine the effect that the controversy had on Zac Dawson’s Twitter followers, looking at growth and to see if the controversy changed the profile of who followed him. Beyond that, this section will look at the growth of Facebook fan pages featuring Dawson. The purpose of doing this is to understand how Australian sport fans on Twitter respond when a major athlete if involved in a negative controversy as Dawson is one of several Australian athletes on Twitter to have gotten negative attention as a result of controversy in the past four months. Athlete accessibility on Twitter is seen as a positive by many fans as it removes the media barrier. On the other hand, athlete accessibility is often seen as a negative by clubs and leagues as it can cause public relations and sponsorship issues for them. The other purpose is to understand growth and contractions patterns in response to controversy: Do peripheral players see similar growth or contraction as major players who have a higher profile? How will this situation effect Dawson’s personal brand and how may Dawson’s involvement in this scandal impact St Kilda?

Part of the backdrop to the St Kilda nude photo controversy was the level of fame that the teenaged girl at the heart of the controversy has achieved, with one of those levels of fame being measured by the total number of followers that the girl has accrued on Twitter. This number topped 12,000 by December 25, 2010. (Munro, 2010, December 26) In terms of Australian sport figures and organizations on Twitter, this puts her close to the Australian Open tennis event, Wendell Sailor of the St. George Illawarra Dragons, the Australian triathlete Daniel MacPherson, and the Rugby World Cup. Of roughly 900 Australian sport related Twitter accounts identified, the teenaged girl’s account would rank in the top 20. As the media controversy went on, she continued to update about her feelings and what her actions would be.

It is against the backdrop of the teenaged girl’s action that Zac Dawson’s Twitter account needs to be viewed. Figure 2 shows a screenshot of Dawson’s Twitter updates around the period that the controversy took place.

Dawson's Twitter account

Figure 2. December 29, 2010 Screenshot of Zac Dawson’s Twitter Profile.

Dawson updated and his December 23 tweet could be seen as referencing the ongoing controversy. That he updates, even if irregularly, probably gave navel gazers, fans and haters a reason to follow him while the story continued. For the media, it gave them another possible outlet to get details regarding the story and Dawson’s involvement in it and reaction to it.

The first way that the effect on the controversy as it pertains to Zac Dawson’s Twitter account will be looked at is by tracking his follower growth compared to St Kilda’s official account, St Kilda fansites and other St Kilda players not involved in the controversy. This data can be found in Table 1 for the period between December 15 and December 26, 2010.

Table 1
St Kilda Twitter Account Follower Totals

Date zacd_6 stevenbaker10 gramsy_1 go_saints njbrown17 Robeddy40 RWBFooty Saints_FC stkildafc
15-Dec 1290 2776 352 319 1089 859 142 197 5668
16-Dec 1295 2784 352 319 1092 861 142 197 5682
17-Dec 1296 2790 359 319 1095 863 142 197 5684
18-Dec 1299 2796 426 320 1099 867 141 197 5683
19-Dec 1301 2803 436 321 1104 869 141 197 5688
20-Dec 1301 2807 448 321 1113 870 141 197 5697
21-Dec 1326 2849 493 328 1125 879 142 198 5738
23-Dec 1369 2967 679 356 1144 907 142 203 5906
24-Dec 1380 3000 702 368 1147 912 142 204 5946
25-Dec 1387 3012 707 374 1152 921 142 206 5972
26-Dec 1389 3012 709 374 1154 924 142 206 5981

In the period leading up to the controversy, December 15 to December 20, Dawson saw an increase of 11 total followers. In the period from when the story broke on the 20th until most of the media attention faded on the 26th, Dawson saw an increase of 88 followers. The slope for follower acquisition during the period from the December 15 to December 20 is 2.71. The slope for the period during the controversy between December 21 and December 26 is 12.71. The controversy clearly gave Dawson a bump in the total number of followers. Jason Gram’s slope was 24.2 and 42.2 over the same periods respectively. He has been on Twitter for a shorter period of time than Dawson and has been updating more frequently. Dawson’s slope during the controversy was six times amount of the period preceding it. In comparison, Gram’s slope was only twice that during the controversy. Steven Baker, not implicated in the scandal, had a slope of 6.6 prior to and 33.11 during. His numbers closely resemble that of Dawson’s. Nick Brown and Rob Eddy had slopes of 3.70 and 2.60 before, and 5.77 and 9.03 during it. Thus, of the Saints players identified on Twitter, Zac Dawson’s slope really stands out when compared to his teammates. His total number of new followers also stands out, with only two of the other four having beaten him: Baker and Gram. Most signs point to people having followed Dawson in response to the controversy.

Assuming that the data is right, that Zac Dawson saw an increase in followers as a result of the controversy, the next question worth asking is who is now following him and how did the population following him change from the population that followed him prior to the controversy? On November 18, December 18 and December 28, the ozfollowers.pl script found in Appendix 5 was run. This script got a list of all the followers for Zac Dawson, recorded the total number of followers, follows, lists they have. It also recorded their profile description, language, timezone and user inputted location. The user inputted location was run against an 80,000 plus long list of user created locations and standard names found in Appendix 4. The purpose of this list is to identify what city, state and country Dawson’s followers are from. If a person’s location was unknown or was left blank, an attempt was made to identify their state or country location using their time zone information. For November 18, a city was identified for 578 of Dawson’s 1,223 followers. For December 18, a city was identified for 598 of 1,300 followers. For December 28, a city was identified for 655 of Dawson’s 1,396 followers. After this data was gathered, the total number of followers per city was tabulated. The complete list of city totals can be found in Appendix 13. Table 2 shows the cities that had a follower total change between December 18 and December 28.

Table 2
Twitter Follower by City Location Difference

City,State,Country 18-Nov 18-Dec 28-Dec Difference 18-Nov to 18-Dec Difference 18-Nov to 28-Dec Difference 18-Dec to 28-Dec
Melbourne,Victoria,Australia 346 362 391 16 45 29
Geelong,Victoria,Australia 1 1 12 0 11 11
Perth,Western Australia,Australia 23 25 30 2 7 5
Adelaide,South Australia,Australia 30 32 35 2 5 3
Brisbane,Queensland,Australia 10 10 12 0 2 2
Sydney,New South Wales,Australia 18 21 23 3 5 2
East Devonport,Tasmania,Australia 0 0 1 0 1 1
Geelong,Victoria,Australia 11 11 12 0 1 1
Gold Coast,Queensland,Australia 3 3 4 0 1 1
London,England,United Kingdom 2 2 3 0 1 1
Montrose,Tasmania,Australia 0 0 1 0 1 1
Seattle,Washington,United States 0 0 1 0 1 1
Werribee,Victoria,Australia 0 0 1 0 1 1
Parkdale,Victoria,Australia 3 2 1 -1 -2 -1
Warrnambool,Victoria,Australia 5 6 5 1 0 -1

The difference in Twitter follower by locations does not show any strong patterns of unfollowing. The two cities that saw negative growth were both in Victoria, which could be seen as potentially problematic in that Victoria and the Melbourne suburbs are traditional strongholds for the AFL. If St Kilda has a similar pattern of contraction around the area, then this could signal larger problems that Dawson’s data suggests. Dawson’s growth does suggest national and international interest in the controversy: Dawson gained followers in all states, not including the Australian Capital Territory and Northern Territory. Dawson also picked up followers from the United Kingdom and the United States. If Dawson’s involvement is what these followers know of the Australian game, it might hinder the growth of the game internationally.

Twitter follower data can also be determined by state, where there are fewer unknown locations. In the case of the November 18 data, state location was available for 728 followers, 764 for December 18, and 820 for December 28. The same methodology for cities was used to get this information for states. In some ways, this data is less useful because it can mask unfollows that take place. Still, it is worth looking at in order to see how the story was received nationally and internationally in terms of gaining or losing followers across a wider population. The complete list of states can be found in Appendix 13. States that saw a gain or loss can be found in Table 3.

Table 3
Twitter Follower by State Difference

State,Country 18-Nov 18-Dec 28-Dec Difference 18-Nov to 18-Dec Difference 18-Nov to 28-Dec Difference 18-Dec to 28-Dec
Victoria,Australia 535 562 596 27 61 34
Western Australia,Australia 42 43 50 1 8 7
South Australia,Australia 42 43 47 1 5 4
New South Wales,Australia 40 45 48 5 8 3
Queensland,Australia 25 26 29 1 4 3
Tasmania,Australia 22 23 26 1 4 3
England,United Kingdom 6 5 6 -1 0 1
Washington,United States 0 0 1 0 1 1

Here again it is apparent that the controversy was picked up nationally and internationally. Most of the additional follows were in Victoria, the AFL stronghold. All states saw an increase in the total number of followers, save the Australian Capital Territory and the Northern Territory. These patterns largely support the conclusions based on the city data.

Beyond the difference in location, it is worth looking at how Dawson’s followers use Twitter and if there was a difference in the type of Twitter user follow Dawson before the controversy and after the story was mostly being ignored by the media. The mean, median and mode was calculated for followers, friends, listed and status updates for all of Dawson’s followers on November 18, December 18 and December 28. This data can be found in Table 4.

Table 4
Zac Dawson Twitter Followers Stats

Date Math Followers Friends Listed Status Updates
18-Nov-10 Mean 183.86 307.44 6.99 965.23
. Median 31 160 0 95.5
. Mode 2 61 0 0
18-Dec-10 Mean 184.70 319.74 7.03 911.05
. Median 32 166 0 86
. Mode 2 118 0 0
28-Dec-10 Mean 177.54 312.46 6.61 895.11
. Median 31 162 0 79.5
. Mode 2 33 0 0

Between the period before the start of the controversy and the period after the controversy was largely over, there was a small but significant change in the type of person following Zac Dawson on Twitter. New followers had fewer people they followed, updated less often, appeared on fewer lists and had fewer friends. In social media terms, these are the followers people want: Messages sent on out by those they follow will more likely be read than if the people followed more accounts. Dawson’s new followers are likely the kind that Dawson’s sponsors and St Kilda want as these new followers are going to read what he says. The problem though is if these people are following to see how Dawson responds to the controversy; people looking for negative brand message are not good for Dawson’s or St Kilda’s brand.

The controversy appeared to result in a growth of Twitter followers for Zac Dawson. These followers were located across Australia and internationally. They followed fewer people and updated less often. While these numbers could be construed as positive, against the backdrop of the teenaged girl’s total followers, the numbers suggest navel gazing behavior, which could have long term negative consequences for Dawson’s personal brand and St Kilda’s goodwill amongst fans in the AFL.
Early on the morning of December 21, before the controversy had fully gained steam, a search was done on Facebook to identify Facebook groups featuring Zac Dawson. Thirteen groups were found. From December 21 to December 28, each group had the total membership checked at 7:00 AEST using a script, facebook_followers.pl, found in Appendix 13. The results for the full period are available in Appendix 13. An abbreviated version of the results for the period between December 21 to December 25 are found in Table 5. Groups that had no change were removed.

Table 5
Zac Dawson Facebook Groups

Name Type Url 21-Dec 22-Dec 23-Dec 24-Dec 25-Dec Difference
Give Zac Dawson a FRIGGIN game! Common Interest gid=26587636537 107 107 107 107 106 -1
who is zac dawson? Just for Fun gid=117682938271903 280 280 279 279 279 -1
ZAC DAWSON Sports & Recreation gid=198619550653 292 290 291 291 291 -1
Zac Dawson for All-Australian Fullback of the Century Sports & Recreation gid=22974254446 64 64 64
zac dawson should get facebook Just for Fun gid=159043742851 62 250 250 250 250 188

Of the thirteen groups, three lost members, one switched from public membership to closed membership and another group added 188 members. The latter group, because of the consistent membership totals at 250, was likely done as a result of one person using multiple accounts to get to a specific number. This assumption is made because the total got to 250 and then did not change over the course of a week.

The Facebook contraction indicates that Dawson’s involvement in the controversy was perceived as slightly unfavorable by some of his supporters, who left and thus disassociated themselves from him. Dawson did not see any benefit as a result of increased interest on fan pages and groups that were created by fans. His fan base on Facebook groups was small and overall, was largely not impacted by the event.

As a peripheral player in this controversy, Zac Dawson did not generate a large amount of interest. He only got 88 new followers on Twitter in response to the controversy. The location of his follower growth was spread across the country. The followers that Dawson got on Twitter followed fewer people and updated less often. There was some contraction of Dawson’s fanbase on Facebook. As a non-famous athlete not being focused on as much by the media, Dawson appeared to get more of a free ride by fans that continued on in their lack of interest of him. For other less famous athletes involved in similar situations, this may be good news as they are likely to avoid similar culpability. Dawson’s presence on Twitter did not appear to aggravate the situation, which supports the idea that athlete accessibility is good. Beyond that, there are some minor indicators that Dawson’s involvement may hurt his personal brand and that it may have long term negative consequences for St Kilda’s brand.


Nick Riewoldt

Nick Riewoldt is one of the superstars of the AFL. In 2009, he broke up with long time girlfriend Stephanie McIntosh, a well known Australian actress and singer. (Stephanie McIntosh, 2010, December 22) A December 27, 2010 search on Google.com. au brought up 258,000 results when the search term “Nick Riewoldt” was used. A search for Riewoldt Kilda brought up 383,000 results. As of December 26, 2010, a Nick Riewoldt fan page on Facebook has over 4,000 fans. When he went down with an injury during the 2010 season, so important is he to that team that people wondered how the team would do with out him. He has the popularity, all around good looks and television presence that he regularly appeared as an analyst while convalescing. He is the current captain of the St Kilda Saints. Of the three players involved in this controversy, he had the most visibility prior to the start of the controversy. During the controversy, he was the player that the press chose to focus on above all others including Sam Gilbert, the player who took the pictures.

Riewoldt’s pictures was described by Hinch (2010, December 24) of 3AW News Talk radio:

Riewoldt says Gilbert snapped the unauthorised pic of him naked as he got out of bed. Sleeps in the nude like most people.
Look at the picture. As thousands of you have. What do you notice, apart from the fact that Riewoldt has waxed his pubic area. And, perhaps, that he is well-endowed.
Any normal man, sprung like that, would instinctively, inherently, try to cover his genitals. Riewold does not. His hands are on each side of his penis. As if posing.

The picture is not as bad as that of Nick Dal Santo, and is worse than of Zac Dawson.

Beyond the release of the picture featuring Riewoldt, the player has had greater visibility and involvement during the controversy because of his actions in response to the controversy and because of the alleged actions of his agent. His involvement in the situation has also been elevated because St Kilda drew the greatest amount of attention to the picture involving him, choosing to ignore the more sexually explicit picture of Nick Dal Santo that showed Dal Santo masturbating. Riewoldt held a press conference on December 21 to explain the pictures. A club spokesperson was quoted by Bryce Corbett (2010, December 22) on The Punch as saying: “Let’s not forget” that “he is the five-time best and fairest winner of this football club and was all-Australian captain last year”. During the press conference, Riewoldt told reporters “This photo was taken on a holiday by a teammate when I got out of bed over 12 months ago … by a teammate who I trust. And I asked that it would be deleted then and there and clearly wasn’t. And I’m bitterly disappointed at my teammate for that.” (Brodie, 2010, December 21) During Riewoldt’s press conference, St Kilda’s CEO jumped in to clarify that Riewoldt’s picture was taken from Sam Gilbert’s computer with out Riewoldt’s knowledge or consent. During Riewoldt’s press conference, aired live on some Australian television and radio stations, Riewoldt also affirmed his support for his team mate and the club: “Sam and I are both professionals, and we will both give everything we’ve got to the St Kilda football club and we will have a great working relationship going forward.” (Brodie, 2010, December 21) While this saga was going on, Riewoldt’s agent repeatedly referred to the 17-year-old girl at the heart of the situation was “that woman.” (Hinch, 2010, December 24) This type of phraseology aggravated a number of people observing the situation. (Hinch, 2010, December 24)

Riewoldt’s fame, Riewoldt’s full frontal nudity, Riewoldt’s press conference and St Kilda’s actions as they pertained to Riewoldt’s involvement are likely contributing factors in how the controversy played out. These variables provide a backdrop from which to explore how the controversy effected Riewoldt’s fan base, and by extension, St Kilda’s fan base. This section will explore demographic changes, community size changes, and comparative growth of pro-Riewoldt and anti-Riewoldt groups on Facebook and LiveJournal. Facebook was chosen over other social networks because it is Australia’s most popular social network and because the controversy started there. Outside of Twitter, it is probably the social network that is most involved in discussing the situation. Twitter’s lack of groups for people to join, lack of demographic data available on the site and the necessity of doing more of a textual analysis are why it is not explored more in this section. Beyond Facebook, LiveJournal is the only other site to be analyzed as it provides some demographic information about its users. The purpose section is to understand who Riewoldt’s fans are and how the controversy effected or did not effect demographic shifts.

Facebook provides demographic details about people who are interested in keywords that advertisers enter on their “What do you want to advertise?” page located at http://www.facebook.com/ads/create/ . On December 20, 26, 28 and 30, this page was checked, with various demographic data collected about people on Facebook who are interested in Nick Riewoldt. This data can be found in Appendix 13. Facebook’s data is pulled from people who list people on their profile, group membership and fan page likes. Given that, it is fair to assume that some people who are counted as Riewoldt fans may belong to anti-Riewoldt groups; the two types of fans cannot be separated. At times, numbers do not add up, such as the total number of Australian men and Australian women interested in Riewoldt may not add up to the total number of people in Australia interested in Riewoldt. This is because not everyone puts all their demographic details in their profile. The absence of this may skew actual results, but it is the authors belief, despite the lack of evidence, that non-inclusion of demographic data is consistent across all groups; consequently, the author draws conclusions based on that assumption.

The first group to be looked at is the international reception for Riewoldt. On December 20 and 30th, the total number of fans in New Zealand and the United States were checked. For New Zealand, on December 20, there were fewer than 20 fans of Riewoldts. This was unchanged by December 30, 2010. In the case of the United States, there were also fewer than 20 fans on December 20. By December 30, this number had changed to 100. Interest in Riewoldt had not grown in New Zealand, but it had grown in the United States, where the AFL has been trying to grow the game and where the local leagues have been semi-successful in using social media to help Australian expatriates play and to get Americans interested in playing the game. That Americans took an interest in Riewoldt may be a negative, because it could hurt the league’s ability to grow their international audience by making a joke of one their most visible players.

Across the whole of Australia, there were 11,880 people on Facebook who were interested in Riewoldt on December 20. By December 26, this number had gone up to 12,060. It went up again on December 28 to 12,180. By December 30, the number was again down to 11,880. The overall fluctuation was 300 total people, or 2.46% of totals fans based on the December 28 high. That number is not particularly significant. It is when Australian fans are broken down more that the results get more interesting.
Across Australian states, there was no change in the total number of people on Facebook interested in Riewoldt between December 20 and December 30 in the Australian Capital Territory, the Northern Territory, Queensland, Tasmania, Victoria and Western Australia, a 20 person increase in New South Wales, and an 80 person increase in South Australia. The two states that saw growth in interest in Riewoldt are very different in terms of their relationship with the AFL: One is a traditional AFL strong hold and one is not. That interest in Riewoldt was not higher in New South Wales is likely a good thing because the AFL is hoping to grow the game there, with an expansion team from the area set to start playing in the league in 2012.

Information about the total people interested in Riewoldt on Facebook was also collected on December 20 and December 30 for the following cities: Adelaide, Alice Springs, Broome, Cairns, Darwin, Devonport, Goulburn, Hobart, Melbourne, Perth, Rockhampton, Townsville, Warwick. Of these cities, three saw a change in the number of people interested in Riewoldt: Adelaide and Melbourne both saw an increase of 20 people, and Hobart saw an increase of 40 people. The other cities remained unchanged. These three cities are all in AFL territory. Riewoldt originally being from the city may explain the increase in interest from people living in Hobart. (Nick Riewoldt, 2010, December 23)

The controversy appeared to create additional interest in Riewoldt amongst women. There were 5,400 female Australian fans on December 20, 5,520 on December 26, 5,420 fans on December 28 and 5,560 female Australian fans on December 30, 2010. This is an increase of 2.87% and, percentage wise, is slightly above the overall interest increase. The numbers for women interested in men remained unchanged. The numbers for women interested in women increased by 20. Thus, homosexual female fans were more likely to be interested in Riewoldt as a result of the controversy than their heterosexual counterparts. This may suggest that heterosexual female fans were more upset by the controversy than their lesbian counterparts because they did list Riewoldt as an interest at the same rate as the whole Australian population.

Interest in Riewoldt by Australian men on Facebook moved around: 6,340 on December 20th, 6,540 on December 26th, 6,540 on December 28th and 6,360 on December 30, 2010. Interest by men went up by 200, only to come down and be 20 more than on the day before the controversy. For homosexual men, the numbers did not change. For heterosexual men, the total number of people interested in Riewoldt increased by 20. This situation is an inverse of women and suggests that responses by gays, lesbians, heterosexual women and heterosexual men were different and that all had different concerns regarding various aspects of the controversy.

For college graduates in Australia, the total number of people interested in Riewoldt prior to the scandal on December 20th was 1,060, on December 26th when the scandal began to be ignored by the media was 1,140 and remained that amount of December 30th. For people in college, the number was 460 on December 20th and was 380 on December 26th and December 30th. The total number of people in high school interested in Riewoldt was consistent across all three dates: 1,080. During the scandal, Riewoldt gained fans who had finished college, lost fans who were in college and remained unchanged amongst high schoolers. Like orientation, this suggests that these three different peer groups had different concerns over the scandal. The loss of fans from the starting period amongst those in college is one of the only groups to experience loss amongst all populations and may signal institutional problems for St Kilda and the AFL in how its responded to the controversy. It suggests that this group of soon to be wage earners who the club and league will be dependent on in the future for revenue may dislike the tactics used. Losing this group could also be a problem because historically, the Australian rules has been depicted as the sport for the more educated and middle class while rugby league has been portrayed as the game for the more working class.

Another way at looking at Facebook demographic data for Riewoldt involves looking at the ages of fans. This data was gathered on December 20 and December 30. For the group between 20 and 29 years old, there was an increase of 140 fans over that period. For the group between 30 and 39, there was a decrease of forty fans over that period. For the group between 40 and 40, there was no change between December 20 and December 30. For the group between 50 and 59, there was an increase of sixty people interested in Riewoldt. For the group between 60 and 64, there was an increase of forty people. Older fans were more likely to be interested in Riewoldt in the period after the controversy, whereas people in their 30s were less likely to be interested in Riewoldt.
When all the Nick Riewoldt Facebook demographic data is examined together, it suggests that there are institutional problems for either the St Kilda Saints or the AFL based on who stopped being interested in Riewoldt or who became interested in Riewoldt. Heterosexual women did not respond but heterosexual men did. University students lost interest but college graduates gained interest. 30 to 39 year olds lost interest but the cohorts below and two levels above them gained interest.

Beyond Facebook’s demographic data, another way of understanding how a fan community responded is by looking at fan page and group expansion and contraction. This data was collected for Nick Riewoldt from December 20 to December 30th. The December 20th data was collected at 18:00 AEST and was found doing a search on Facebook for Nick Riewoldt. On that date, 202 total fan pages and groups were found. From December 21 to December 30th, the total number of members was recorded at 7:00 AEST using a script, facebook_followers.pl, found in Appendix 13. The results can be found in Appendix 13. The total number of groups was much higher than the total for both Dal Santo and Dawson, confirming the interest in and popularity of Riewoldt.

Of the 202 groups, at least one was subsequently deleted and two others moved from public to private. Thirteen saw a loss of between one and four members. Eighty-nine saw no growth or contraction in membership. Forty-six saw an increase of one or two followers. Five saw a growth of one-hundred members or more. Of the five that saw one hundred plus increases, two have names that suggest they are pro-Riewoldt: Nick Riewoldt and Nick riewoldt fans! The other three have names that imply a negative Riewoldt sentiment: I never cry. lol jk I’m Nick Riewoldt., I can kick a goal from 1 metre out lol jks im Nick Riewoldt, and Whats red, white and black and crys like a little girl?? NICK RIEWOLDT. Of the other groups in the top ten for most membership gains, four express a negative sentiment towards Reiwoldt in their names and one implies a positive sentiment. If the membership growth of the pro-groups and negative groups, the total is 813 and 953 respectively: Negative sentiment Riewoldt groups grew faster than positive sentiment groups.

Facebook users had a mixed reaction to Riewoldt related groups. A number of them joined pro groups and anti-groups. On the other hand, most groups did not see much membership change as a result of the controversy and very few saw losses. If liking or joining a fan page or group is seen as expressing allegiance or solidarity to a group or expressing interest in a specific, more people were willing to do that than the inverse of disassociating from groups by quitting them. That group willing to express an opinion is the important part here: A lot more people were willing to align themselves with some Riewoldt sentiment than they were to disassociate. The vocal support of both issues probably indicates larger problems for Riewoldt and his club: People are less content to disassociate and quietly leave but rather feel the need to be vocal in their position. This means that the issue likely will have a longer shelf life than if people had chosen to remain quiet or disassociate.

LiveJournal is a popular Australian blogging site. Its characteristics are discussed more in the section about Nick Dal Santo. One of LiveJournal’s features is that it allows people to list interests, and many people list very athletes. On December 20 and December 30th, the total number of people interested in Nick Riewoldt was checked. There was no change in totals or composition of the six people who listed Riewoldt as an interest. Of the six who listed as an interest, two listed Nick Dal Santo as an interest, with a crossover of 33%. Of the six who listed Riewoldt as an interest on LiveJournal, only one has updated since the scandal broke and in her recent updates, she has not mentioned the situation. Location wise, only two of the six list a city of residence and both are from Melbourne. Five of the six list a country of residence and all of those are from Australia. Four of the six list a year of birth: 1983, 1989, 1990 and 1990. This puts the mean year of birth at 1988 and the mean year of birth at 1989. The demographic composition puts them into a group of colleged-aged fans who are likely ideal fans in terms of who the AFL is trying to cater to.

Facebook showed a small demographic shift in terms of who was interested in Nick Riewoldt: Fans were gained for people between 50 and 64 years of age and between 20 to 29 years of age. Both men and women became fans of Riewoldt in the period after the controversy, with relatively big gains for lesbian women and heterosexual men. Riewoldt also gained fans amongst college graduates on Facebook. Interest increased around Hobart, Riewoldt’s home town. While those groups gained, Riewoldt lost fans in college and fans whom were between the ages of 30 and 39. These shifts occurred while people were active in joining groups and fan pages in support or condemnation of Nick Riewoldt. Over on LiveJournal, Riewoldt’s fans are in their early 20s and their stated interest in the athlete did not change as a result of the controversy but neither did it lead them to state a position, unlike their peers on Facebook. If LiveJournal is ignored, the Riewoldt data suggests that this is a controversy that effected his fanbase and will have long lasting consequences, as people did not remain silent, instead choosing to take sides for him or against him.


Nick Dal Santo

Nick Dal Santo was drafted by St Kilda at the start of his career and has been an important component to the team since his 2004 season. (Nick Dal Santo, 2010, December 25). A December 27, 2010 search on Google.com. au for “Nick Dal Santo” brought up 325,000 results. As of December 28, 2010, he had 3,660 fans on Facebook. Of the three players, he is the second most popular.

Of the players photographed, Dal Santo’s picture is probably the worst. Hinch (2010, December 24) described the picture and scene:

Then there’s the other photo of Dal Santo, presumably taken by ‘artist’ Gilbert. Apparently the Bill Henson of the footy set. The club hasn’t even attempted to explain this one.

Dal Santo is captured, with his penis exposed, playing with himself.

This section will look at the size of the fan community for Nick Dal Santo on Facebook and on a selection of other, smaller social networks and websites to see if the controversy resulted in a response amongst them. Smaller sites are important because they give an idea as to the wider world’s awareness of Australian sport events and insight into how niche communities view them. Sites referenced include 43 Things, Alexa, bebo, BlackPlanet, blogger, Care2, delicious, digg.com.au, ebay, Facebook and LiveJournal.

43 Things is a goal setting site. As of December 28, 2010, Alexa ranks the site as the 2,833 most popular in Australia. People use the site to goals related to athletes, including ones like “Meet Michael Jordan” and “See Lebron James play.” On December 21, 26 and 28, the author search 43 Things for the phrase “Dal Santo.” There were no search results. On December 28, in order to verify that there was nothing related to Dal Santo on 43 Things, a Google search was done using the phrase: “Dal Santo” site:43things.com. This too resulted in zero results. Nick Dal Santo was not popular enough to rate a goal before the event; his involvement did not rate highly enough for 43 Things’s users to create one.

When the controversy first happened, Google was searched in an attempt to identify Nick Dal Santo fansites or a personal site. In addition, the AFL website and Wikipedia were both checked. No fansites were found. If they had been found, it would have been possible to try to get data from Alexa regarding fansite rank.

Bebo is a social network owned by AOL. As of December 28, 2010, Alexa ranks it as the 874th most popular in Australia and 159th most popular in New Zealand. The Australian sport community on bebo has become mostly inactive, despite a high point where groups like the Canberra Raiders dance squad had their official internet presence on it. Early on December 21, 26 and 28, Bebo was searched for Nick Dal Santo. On both dates, 2 people and 1 group were found. The group was a general group dedicated to the St Kilda Saints. The two people were both female and one listed her age as 18. The picture of Nick Dal Santo masturbating did not activate the bebo community; no one decided to add or remove him as an interest in response.

BlackPlanet is a niche social networked geared towards African Americans and other non-Asian, non-Caucasian minorities. The size of the Australian sport community on the site is small but growing, with one person having listed the NRL as an interest early in 2010 and four people having listed it as an interest by early December 2010, zero people had listed the AFL as an interest and by December four people had. BlackPlanet’s user profile search was used on December 21, 26 and 28th to search for people who listed Nick Dal Santo as an interest. On all three dates, the total results was zero. BlackPlanet’s community was not activated in such a way as to add Nick Dal Santo as an interest.

Blogger is a popular blogging service run by Google. According to Alexa on December 28, it is the ninth most popular site in Australia. Users can list their interests on their profile page and a number of Australians have done that in relation to their favorite leagues, clubs and athletes. On December 20, 21, 26 and 28, a profile search for Nick Dal Santo was conducted. On all four occasions, no one was found to have listed him as an interest. The controversy did not activate any of his fans, new or old, to list him as an interest.

Care2 is a social networked aimed at people who want to do good and help make the world a better place. It offers its members the ability to blog, to upload pictures, to create petitions, to personalize their profiles, to join groups, and to create and send e-cards. Nick Dal Santo was searched for on December 20 and December 26, 2010. On both occasions, there were zero search results across all content types. This means no one blogged about the situation, nor created a petition to express an opinion regarding Dal Santo’s actions. This suggests that the commnity either was not aware or did not care.

Delicious is a social bookmarking site. In December 2010, Yahoo announced they were looking for a buyer for the site and if they could not find one, they were planning to close it. This decision was made despite the fact that Alexa ranked the site as one of the top 250 sites world wide in December. There has been an active Australian sport community on the site since at least 2008, if not earlier. As of December 28, St Kilda’s website has been bookmarked by 35 different users. On December 23, 26 and 2, Nick Dal Santo was searched for. On all three days, the search result was 1 bookmark. This bookmark did was posted prior to October 2009, was bookmarked by one individual and did not reference the controversy. No one was interested enough to add a bookmark about the controversy. The lack of new links may partly be a result of Yahoo’s decision to possibly close the site, but is also probably a result of lack of interest as witnessed by behavior on other sites.

Digg is a social news site. Users can submit news stories that other users can vote up or down. As of December 28, 2010, Alex ranked it as the 109th most popular site in Australia. The site is important enough that the AFL have an official account, where they submit their own news stories. The dig page about the link includes how many diggs the link has, the date the link was submitted and allows people to make comments on the link. A search was done for “Nick Dal Santo” on December 28, 2010. There were 11 search results. Of these, two were submitted in the period after the controversy broke. Figure 2 shows a screencap of these two submissions.

digg dal santo

Figure 2. Screencap of Nick Dal Santo related Digg submissions.

One article was dugg three times and one article was dugg once. Most of the site looked at so far are sites where people would list Dal Santo if they were a fan of his or where they would join a group to express displeasure regarding his actions. Digg is different and caters to an audience of people looking for news. Thus, it is less surprising that people referenced him here, where they might not otherwise. Despite the submissions though, no one was interested enough in the topic on the site to comment on the two submissions.

ebay.com.au is a popular Australian auction site. As of December 28, 2010, there are over 500 items on sale or auction related to the St Kilda Saints. A search was run for Nick Dal Santo on December 23, 26 and 28. There were 49, 53 and 51 results respectively. It is hard to interpret what this means as most auctions last one week. Auctions ending on the 23 would have been listed the 16th, four days before the start of the controversy. Items ending on the 28th would have been listed on the 21, the day the controversy started. This monitoring period included a holiday, which could have complicated item pick up and sales. This could have discouraged people from listing items, despite the potential interest in Dal Santo items as a result of the controversy. In this case, no conclusion can be made regarding what the number of listings mean in terms of how it relates to the controversy.

Around 6:00 AEST on December 21, a search was done on Facebook to identify Facebook groups and pages that mentioned Nick Dal Santo. Ten groups and pages were found. From December 21 to December 28, each group had the total membership checked at 7:00 AEST using a script, facebook_followers.pl, found in Appendix 13. The results for the full period are available in Appendix 13. An abbreviated version of the results for the period between December 21 to December 25 are found in Table 2. Groups and fan pages that had no change were removed.

Table 2
Nick Dal Santo Facebook Group and Fan Pages

Name Type Url 21-Dec 22-Dec 23-Dec 24-Dec 25-Dec Difference
nick dal santo Sports & Recreation gid=6067599314 245 245 245 246 246 1
Nick Dal Santo appreciation! Sports & Recreation gid=154770367752 86 86 86 85 85 -1
Nick Dal Santo Wanging Out Page Nick-Dal-Santo-Wanging-Out/175255799162886 2 3 3 4 6 4
NICK DAL SANTO WIN A FUCKIN HARD BALL GET FOR ONCE Sports & Recreation gid=202994902999 36 36 36 35 35 -1

Like Zac Dawson, the scandal did not have much of an effect on the size of Facebook groups and fan pages featuring Nick Dal Santo. The one group that saw growth was likely created in response to the situation and only gained four members, topping off at six. That membership increase is hardly notable. Thus, while the pictures of Nick Dal Santo were the most problematic, he was not punished by having the fan base for him on Facebook contract significantly.

LiveJournal is a popular blogging service with elements of social networking involved like the ability to add friends, join communities and customize a user profile. As of December 28, 2010, Alexa ranks the site as the 103rd most popular site in Australia. The site has a number of Australian sport communities, including ones for the Socceroos, Brisbane Lions, Collingwood Magpies, NRL and Tim Cahill. A profile search was done on December 20 and 28 for Nick Dal Santo. The total result was 5 on both dates. Of these five accounts, only one had updated since the controversy broke and that user did not post a public entry referencing it. Of the five people who listed him as an interest, three listed their hometown as Melbourne, one listed their hometown as Canberra and one did not list a hometown. All five listed their year of birth; the group’s mean year of birth was 1988.8, the median year of birth was 1989 and the range was 1986 to 1991. Amongst that demographic of almost 20-something fans, none were so outraged by the situation that they felt compelled to remove Dal Santo as an interest or to update their LiveJournal about him. Like other networks, there was no real activity.

The examination of smaller networks show that Nick Dal Santo does not have a large fan base. The fan base that he did have was not motivated to disassociate from the athlete as a result of the controversy. On sites that allowed picture uploading like Care 2, no one uploaded images related to Dal Santo. Of the sites with blogging components like Care 2 and LiveJournal, no one updated to reference the situation. Ebay results were too ambigious to draw a conclusion about. Digg and Facebook were the two sites that saw the largest amount of activity around the time of the controversy, and both did reference it. The level of activity was small, and in the case of digg, did not necessarily get referenced by fans or haters of the player and league. On the whole, niche communities, smaller social networks and websites did not react to Nick Dal Santo’s involvement in this latest AFL controversy.


St Kilda Saints

St Kilda has been at the heart of this controversy. Its players have been splashed in print in publications like the Melbourne’s Herald Sun with photographs of players in their St Kilda jumpers. The girl at the heart of the scandal has been branded as the “St Kilda Girl.” (Herald Sun Editorial Staff, 2010, December 29) When the scandal involving the girl broke in June, St Kilda was implicated in ways its player were not with the press referring to the situation involving two unnamed St Kilda players. (Sheahan, 2010, May 27) (Newstalk ZB, 2010, May 27) (Riley, 2010, May 30) These links between alleged victim, players, club and league continued on as the story broke again with the release of pictures in late December. (Dowsley, 2010, December 21) (Phelan, 2010, December 20) (AAP, 2010, December 21)

Dating back to May, there were two narratives, two perspectives being put forth both by the media and fans. There was the perspective of the players, St Kilda Saints and the AFL, and there was the perspective of the teenaged girl. Back them, columnists like Riley (2010, May 30) of the Herald Sun took the side of the teenaged girl. This battle of two perspectives, of who did what, whom was guilty and who was to blame extended into December, when the pictures were released. People again took sides. Singh, (2010, December 28) a journalism student at the University of Sydney, had her editorial in support of the teenaged girl posted on The Age’s website. The Herald Sun editorial staff took the side of the players and club, citing the invasion of privacy as part of their rationale, saying that “The best outcome may be for the girl to apologise for what she has done and accept counselling.” (Herald Sun Editorial Staff, 2010, December 29)

As the story wound down in the media, it was continuing to gain traction with a number of social media activists claiming that St Kilda had victimized the girl, that the league and club were engaging in misogyny in their attempts to keep their all important female and family friendly audience (PQ, 2010, December 28) (Hinch, 2010, December 29) and perception of superiority over rugby league because of their moral superiority. (Tedeschi, 2010, December 23) There were allegations that AFL and St Kilda or their supporters were “astroturfing,” trying to derail legitimate conversations about the scandal in order to silence critics of the league, team and players. (Foale, 2010, December 31) There were claims that the AFL and St Kilda were behaving like bullies, who sought to destroy the reputation of a 17 year old girl in order to protect their own reputations. (Kim, 2010, December 28) Derryn Hinch posted several blog entries critical of the AFL and St Kilda’s actions. Links to these posts were shared on social networking sites like Twitter. People following the controversy could and did keep up with new blog posts and the discussion by following the #dickilieaks hashtag. The message shared in some of the blog posts was one that clearly painted St Kilda in an unfavorable light:

The comparison to Vatican cover-ups of sex abuse seems more and more apt. As with the Catholic Church, the institution of AFL football has lost its moral bearings over Dickileaks in the scramble to protect its reputation from outside attack. And, like the Vatican, the Saints (and the AFL and its flunkies in the media) become complicit in the crimes they seek to cover up. (PQ, 2010, December 28)

After having held a press conference on December 21 and responded to media requests, St Kilda and its spokespeople became mostly silent on the topic by December 24, 2010. They did not subsequently mention the controversy on their Twitter account again and, as of December 31, there was only one reference to the controversy on their home page. After December 24, the official method for handling continued discussion appeared to be silence and ignoring it.

It is against this backdrop that the impact of controversy on St Kilda needs to be examined as the Internet played a key role in the distribution of pictures, publicity regarding that dissemination, why the mainstream Australian sport media picked up the story, and the refusal of the story to die despite the club’s silence. This section will explore the impact that the St Kilda nude photo controversy has had on the club’s fanbase and try to determine if the story will have an impact beyond the team to the league. This section will also seek an answer to how effective St Kilda’s crisis management strategy was in terms of managing the online fan response. This will be done by looking at behavior by fans and non-fans as it pertains to St Kilda and the AFL in the period prior to the release of the photos, in the period between December 20 and December 25 when the story had the most media play, and the period between December 26, 2010 and January 1, 2011 when the story largely continued unreported on social media sites like Twitter and on blogs like Derryn Hinch’s website. Google New’s chart tracking mentions of the story will be looked at to provide additional context for media interest as it pertains to other online discussion. IceRocket, a site that tracks blogs, will also be looked at in order to compare historical interest in teams across the blogosphere. When all these things are looked at as part of one picture, it should become clear as to how the club impacted and was impacted by this latest scandal.

Google News.

Google provides many charts and ways to visualize information on the content found in its archives and how users try to access that content. One such visual tool that Google provides shows how many news story were posted around a specific event and the total number of stories posted by date. For this controversy, Google News grouped articles around two stories. The first grouping is around Riewoldt and the nude photos with the chart available in Figure 4. The second grouping involves the teenaged girl and the chart is in Figure 5.

Figure 4. Google News total story count for Riewoldt pictures.

Figure 5. Google News total story count for teenaged girl.

These Google News charts confirm that the story started around December 19, when the girl announced her intended actions on Facebook and Twitter, picked up a huge amount steam in the media very late on December 20, early on December 21, peaking again later on December 21 after Riewoldt gave his press conference. The picture story was done in the media by December 23. The first peak on the teenaged girl aspect of the story peaked when the media and the AFL launched an attack on the girl’s credibility and peaked again late on December 23, early on December 24 when the media began to question attacks on the girl. The teenaged girl story then ended largely ended by early on December 25. This data supports the author’s observations and assumptions in this paper regarding media coverage of the story.

IceRocket.

IceRocket is a blog search engine. One of the search tools IceRocket provides is a way to visualize the total number of blog posts by day for the past 30 days that mention user inputted keywords. Like the Google News charts, IceRocket’s charts provide another way of viewing how the scandal played out. IceRocket’s search results pull from a different content type, blogs, that do not include as much media coverage. Instead, it could be said that IceRocket represents a wider perspective based on Australian and international bloggers. “St Kilda”, “Australian Football League”, Nick Riewoldt, Zac Dawson and Nick Dal Santo were searched for and the resulting graph can be found in Figure 6.

Figure 6. IceRocket trends chart.

Like Google News, the story appeared to peak in the period between December 20 and December 24, 2010. The number of mentions at the height of the controversy was not much greater than a peak around December 9. The difference is that the peak lasted longer during the period of the controversy. The other difference is that discussion of players peaked during the later period, while the peak did not around December 9. There appears to have been a second smaller peak related to the controversy around December 26, which coincides with Twitter data referenced later in the St Kilda section. Blog posting volume related to St Kilda immediately dropped on the 27th of December before increasing again. After the 26th of December, discussion of the three players continued at a rate elevated from the pre-controversy period. Against the backdrop of the Google News data, this suggests that interest in the St Kilda nude photo controversy continued even after media interest dropped off.

Twitter.

Twitter played a central role in this the St Kilda nude photo controversy, with a large part of the public discussion taking place on the network. It is through Twitter that some journalists like Derryn Hinch have been promoting their continued coverage, coverage that their own media outlets won’t publish, of the St Kilda story. It is also the platform that the teenaged girl at the heart of the controversy interacts with journalists and others on, helping to further her own narrative involvement. There are many ways to look at Twitter. One way is to look at who is tweeting about the controversy using the popular controversy related #dickileaks hashtag and what those users have tweeted about sport wise prior to this. Another way is to look at the volume of tweets being posted about the controversy using the #dickileaks hashtag. A third way to look at the controversy is to use a venn diagram to see what sort of associations people are making when they tweet about parties involved in the controversy. A fourth way to look at the controversy is to look at the differences between followers of the AFL, St Kilda and the teenaged girl at the heart of the controversy. A last way to examine the impact of the controversy on Twitter is to compare the growth patterns of St Kilda against other teams in the league and to examine the growth of followers for the AFL against other Australian sport leagues.

TwapperKeeper is an application that allows users to archive tweets across the whole of Twitter based on keyword and hashtags. One a user a notebook for keywords and hashtags, Twapper Keeper plugs into Twitter’s API and attempts to pull the last 1,500 tweets from search. (FAQ, 2010, October 27) The archives are than accessible to several applications that allow for tweets to easily be analyzed. Prior to December 29, 2010, the author had created 121 archives for tags and keywords related to Australian sport. On that date, notebooks were created for #dickilieaks and #dikileaks. On December 30, notebooks were created for Nick Dal Santo, Nick Riewoldt, #skfc, #stkilda and @stkildafc. On December 31, notebooks were created for #dalsanto and #riewoldt.

One application that TwapperKeeper powers is Summarizr. Summarizr tracks the total number of tweets for a hashtag or keyword, total number of people who Tweeted it, total hashtags found in those Tweets, top ten people who Tweeted that hashtag, top ten @ replies including that hashtag, top ten conversations between people involving that hashtag, and top ten urls mentioned in Tweets including that hashtag.

The people who tweeted, were recipients of @ replies and engaged in conversations is one of the most important pieces of information that Summarizr provides. #dickileaks was the hashtag adopted by critics of the controversy early during the stage involving the photos being released. The top ten people across various categories can give an idea as the relative interest the participants had in the AFL prior to and during this controversy based on the other archives there were included in. The top ten tweeters of this tag as of the morning of January 1, 2011 were AuxiliaryEgo (90), AnthonyQLD (45), Blackmask_13 (44), JanetJane89 (40), MsMirf (37), tradrmum (37), Ian__P (31), fishcoteque (29), NakedSaints (27), and yamiexup (26). The top ten recipients were HumanHeadline (292), CatherineDeveny (123), Its_K_Isabella (121), mikestuchbery (72), MichaelByrnes (59), LeslieCannold (56), aussiejustice (53), MsMirf (45), AuxiliaryEgo (40) and AnthonyQLD (34). The top ten people conversations with pairs of Twitter users using this tag were (12) Blackmask_13 <–> MsMirf (9), (5) MsMirf <–> tradrmum (10), (13) AnthonyQLD <–> Its_K_Isabella (1), (5) mollyfud <–> tradrmum (3), (3) AnthonyQLD <–> MsMirf (5), (3) cyclingscotty <–> tradrmum (5), (5) MsMirf <–> rob_jj (2), (3) Blackmask_13 <–> mollyfud (4), (2) mollyfud <–> SharpContrast (4), and (4) aussiebluejade <–> pauldwilkie (1). With the exception of @Ian__P, @mikestuchbery and @MichaelByrnes , the rest of the Twitter users on that list only appeared in the #afl notebook or did not appear in any other sort related notebooks found on TwapperKeeper. The lack of the most active users of the #dickileaks tag using other Australian sport related tags suggests that the outrage came from outside the AFL and St Kilda’s existing fanbase. This can be perceived as a positive for the AFL and St Kilda in that they did not offend their existing fanbase. It can also be perceived as a negative for the AFL and St Kilda as it likely will make it more difficult for the both to grow their fanbases.

Another tool that can be used to analyze Twitter hashtag usage is What the Hashtag?!. Like Sumarizr, it provides statistics regarding hashtag usage. One statistic it provides is the total count of tweets using a #hashtag for each day of the last seven. The total uses for #dickileaks for the period between December 25 and December 31 on What the Hashtag?! were available on the site. A graph of this data can be found in Figure 6.

Figure 7. What the Hashtag?! screenshot for #dickileaks

This chart shows that interest in the scandal, using this hashtag, peaked on December 28, a few days after the media had gone silent on the story. December 31′s hashtag usage total was only 6 less than the total for December 26. Based on this hashtag alone, this suggests that Twitter interest in the controversy peaked later than media and blogger interest as expressed in the Google News and IceRocket graphs.

Another tool available to do an analysis of the content of Tweets involving the controversy is TwitterVenn. TwitterVenn creates Venn diagrams based on keywords that a user selects. The service uses Twitter’s search API to find Tweets that mention the two or three teams the user selected, determines if the terms were used together or independently, counts the total Tweets and then creates the Venn. (Clark, 2010) TwitterVenn’s usage of Twitter’s search API suggests that it can only pull the 1,500 most recent Tweets for each of the keywords searched for. Figure 8 shows the total references to St Kilda, AFL and dickileaks as they pertain to each other.

This Venn suggests that more people Tweeting about the controversy associated the scandal with the AFL than they associated it with St Kilda. If this is true, it suggests that the scandal may have longer-term consequences for the AFL in terms of reaching new audiences than St Kilda has. The good news for the AFL though is that there is a lot of discussion involving the league and comparatively little of it involves the scandal or the St Kilda Saints; most people tweeting about the topic aren’t doing so involving an AFL damaging hashtag.

While content analysis provides some insight into how people think about a topic, more useful data may involve who follows a topic, what people are happy to have others know who they follow, who people identify with in terms of who they follow. One way of processing that information is to compare the people on Twitter that follow the major parties involved in this controversy: the teenaged girl, the St Kilda Saints and the AFL. Follower data for all three was gathered using ozfollowers.pl, a script found in Appendix 5. The teenaged girl data was gathered on December 28, 2010. The AFL and St Kilda Saints data was gathered on December 26. Once this done, the total followers by city was calculated, along with the mean, median and mode for total followers, friends, list appearances and status updates for all followers of those three accounts. This data is available in Table 7.

Table 7
Teenaged Girl, St Kilda, AFLStatistics for Twitter Followers

Account Math followers statuses friends listed
Girl Mean 787.4375198 658.2617052 230.4234419 13.57497627
. Median 12 20 49 0
. Mode 0 0 1 0
St Kilda Mean 1962.345564 1033.21431 1910.210307 44.42561708
. Median 27 42 92 0
. Mode 1 0 1 0
AFL Mean 170.0228211 608.3220623 246.3457203 5.990681844
. Median 19 30 74 0
. Mode 0 0 1 0

This data suggests that each party involved in the controversy has its own unique audience. Followers for the teenaged girl do not appear on many lists, they follow fewer people than the AFL and Saints and are followed by more people than the AFL. Her followers are less active than Saints fans but more active than AFL fans. Based on this data, if all three parties were to post a message on Twitter, the girl and the AFL would have a better chance of their message being received than the Saints. The girl’s audiences updates and likely reads her. That is probably worth knowing and may explain why the Saints and AFL attempted to discredit her: Her audience can easily listen to her.

Another way of looking at follower data is to compare what cities each account’s followers come from. This data is picked up when OzFollowers.pl is run. The program looks at the user inputted location and compares that to a list of human and machine generated conversions to city, state and country. Once this was done, the total followers by city for each account were tabulated. Table 8 shows the top ten follower cities by account.

Table 8
Total Followers for girl, St Kilda, AFL by City

Location girl Location stkildafc Location AFL
Melbourne, Victoria, Australia 2299 Melbourne, Victoria, Australia 1270 Melbourne, Victoria, Australia 3335
Sydney, New South Wales, Australia 696 Sydney, New South Wales, Australia 138 Perth, Western Australia, Australia 590
Perth, Western Australia, Australia 321 Perth, Western Australia, Australia 100 Sydney, New South Wales, Australia 537
Adelaide, South Australia, Australia 318 Adelaide, South Australia, Australia 90 Adelaide, South Australia, Australia 509
Brisbane, Queensland, Australia 249 Brisbane, Queensland, Australia 73 Brisbane, Queensland, Australia 365
Canberra, Australian Capital Territory, Australia 99 Geelong, Victoria, Australia 45 Geelong, Victoria, Australia 143
Geelong, Victoria, Australia 68 Canberra, Australian Capital Territory, Australia 37 Canberra, Australian Capital Territory, Australia 141
Gold Coast, Queensland, Australia 67 Gold Coast, Queensland, Australia 28 Gold Coast, Queensland, Australia 130
London, England, United Kingdom 42 Hobart, Tasmania, Australia 21 London, England, United Kingdom 79
Hobart, Tasmania, Australia 31 London, England, United Kingdom 20 Hobart, Tasmania, Australia 68

The girl has a larger audience in Melbourne than the Saints. She has many more followers than the AFL and Saints have in Sydney. Aside from that city, she does not have more followers than the AFL in any of their respective top ten. The girl has more followers than St Kilda has in every city on the list of top ten cities. That the girl’s popularity by city tracks well with the AFL and Saints; it is not a good sign for either organization. The matching rank of popularity by city confirms national interest in the story. Interest in the controversy was not contained to a small geographic area around where the girl was from or Melbourne where the media appeared to give the story the most attention; interest paralleled the AFL’s market on Twitter.

Twitter follower location data can also be looked at from the perspective of Australian state. The script that gathers locations can fill in country and state information if the location field is blank or is determined to be unknown. It does this by using the time zone field. Twitter’s time zones for Australia are state, not time zone specific. This means that there are fewer unknowns on that level. The totals can be visualized in Figure 9.

Figure 9 . Twitter Followers for Girl, St Kilda and AFL by Australian State.

With the exception of New South Wales, the follower totals by state mirror that of the top ten total followers by city. New South Wales differs because there are more followers in New South Wales for the girl than there is for the AFL: 1080 to 952. The difference is 128. The AFL has an expansion team planned for the Sydney area that will join the league in 2012. Negative associations for the AFL in the New South Wales are especially problematic for them if they hope the team will be successful. If locals associate the league with the actions of St Kilda’s organizational response and the player’s alleged treatment toward the girl, this could have far-reaching and negative consequences.

Overall, Twitter suggests that the results are not ideal when it comes to how users reacted to the controversy. The most popular people discussing the controversy using the #dickileaks tag did not appear to be fans of the league, not having participated in other on Twitter conversations featuring Australian sport related hashtags. While the team and the league may have started to ignore the controversy by the 24th of December, Twitter users continued to discuss it with peak usage for the #dickileaks hashtag happening on December 28, 2010. More people were using the #dickileaks hashtag in connection with the AFL than they were using it in connection with the Saints, signaling that participants connected the players to league wide attitudes rather connecting it to institutional problems inside a single club. The follower statistics for the girl, St Kilda and the AFL suggest that of the three, the girl has more ready access to the audience that follows her because they update frequently and follow fewer people than St Kilda; this means they are more likely to see her on message tweets than St Kilda followers are. The girl has more followers in every city of the top ten cities she is popular in than St Kilda. This reinforces the idea that St Kilda’s ability to share its message to current and future fan base is difficult because the girl has greater reach in those cities. When looking at follower data by state, there appear to be institutional problems for the AFL as the girl has more followers than in New South Wales than the AFL does. If New South Wales’s potential fans make the connection between football players and sex, this may make it harder for the AFL to market the GWS Giants because of negative associations. The ability for the AFL and St Kilda to reach a new market on Twitter as a result of this controversy was likely severely damaged.

Facebook

Facebook is Australia’s largest and most popular social network. Size alone makes it worth considering in order to understand how the sport community on the site responded to the controversy. This section will look at Facebook data from two perspectives: Demographic shifts in the Saints fanbase on Facebook, and growth of the Saints Facebook official fan page compared to other teams in the league.

Facebook provides demographic information about its user interests at http://www.facebook.com/ads/create/ . Details regarding the methodology and issues involved in using this can data are outlined in the Nick Riewoldt section. For this section, that data was collected on December 20, December 26, 2010 and January 2, 2011. The complete data set for this information is available in Appendix 13.

One of the first numbers worth looking at is the total number of fans who are interested in the team. On December 20, this number was 47,960. By December 26, this number was 47,880. On January 2, 2011, this number had contracted to 47,220. Since the day the story broke, the St Kilda Saints have seen a gradual erosion in the total number of people interested in the team.

The total number of fans can also be broken down by gender. For women, the total number of fans on December 20 was 23,580, on December 26 was 23,540, and on January 2, 2011 was 23,340. For men, the numbers were 23,880, 23,680 and 23,660. The losses for the whole club were not just contained to a single gender: They say a decline in interest amongst both genders.

Gender data can be further broken down by sexual orientation: Men interest in men, men interested in women, women interested in women, women interested in men. Like gender, not everyone makes their orientation information available on their profile so the numbers will not add up to the total number of fans for St Kilda. For men interested in men, the total number of fans remained level at 260 on all three dates. For men interested in women, the totals were 13,040 fans on December 20, 13,220 fans on December 26, 13,080 on January 2, 2011. For women interested in women, the number remained consistent on all three dates: 920. For women interested in men, the total for December 20 was 8,440, and for December 26, 2010 and January 2, 2011 was 8,380. The size St Kilda’s GLBT fanbase was unchanged, declined amongst its heterosexual female fanbase and saw a small increase amongst heterosexual male fanbase.

A third way of looking at this data involves looking at level of education: College grad, in college and in high school. For the first group, the total number of college graduate St Kilda fans was 5,240 on December 20, was 5,280 on December 26 and was 5,220 on January 2, 2011. For St Kilda fans in college, the total was 760 fans on December 20, and was 800 on December 26 and January 2, 2011. For high school fans, the total was 1,560 on December 20 and 26, and 1,580 on January 2, 2011. Amongst college graduates and those in college, there was a slight decline. For high school fans, there was a slight increase.

Overall, the Saints saw a small contraction of their fanbase on Facebook. In general, they saw similar small contractions across most of the groups looked at including men, women, women interested in men, college graduates, and those in college. They saw no change for women interested in women, and men interested in men. They saw small increases amongst men interested in women, and current high school students. That they saw a contraction at all probably is bad news for the club. That it is the loss occurred between men and women is also a problem. That they did not see any significant growth for these sub-populations is probably even worse. It suggests that however Facebook fans got their information about the scandal, the story did not resonate with any of those populations in such a way that they felt a need to show solidarity with the club and become fans of them on the network.

A second way to look at Facebook is to compare St Kilda’s official Facebook fan growth with that of other clubs in the league to see if St Kilda’s fan acquisition rates differed from other AFL teams. Use the facebook_followers.pl found in Appendix 12, the total number of fans for official fan pages was recorded on December 1, 2, 3, 4, 5, 9, 11, 15, 16, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, and 31. The complete table can be found in Appendix 13. Table 9 shows a selection of these teams from the period between December 11 and December 31.

Table 9
AFL Facebook Page Growth December 11 to December 31

Date checked St. Kilda Saints Carlton Blues Geelong Cats GWS Giants Hawthorn Hawks North Melbourne Kangaroos
11-Dec-10 59,252 53,529 7,413 974 32,580 19,588
15-Dec-10 59,644 53,930 7,423 1,078 32,699 19,784
16-Dec-10 59,761 54,059 7,429 1,086 32,713 19,828
21-Dec-10 60,145 54,495 7,443 1,115 32,837 20,012
22-Dec-10 60,274 54,567 7,453 1,121 32,873 20,040
23-Dec-10 60,352 54,617 7,460 1,133 32,896 20,068
24-Dec-10 60,427 54,662 7,463 1,141 32,921 20,087
25-Dec-10 60,495 54,700 7,464 1,147 32,938 20,102
26-Dec-10 60,519 54,730 7,474 1,150 32,946 20,114
27-Dec-10 60,565 54,773 7,477 1,153 32,961 20,129
28-Dec-10 60,611 54,819 7,479 1,153 32,978 20,135
29-Dec-10 60,671 54,862 7,471 1,155 32,987 20,139
30-Dec-10 60,738 54,915 7,477 1,158 33,004 20,137
31-Dec-10 60,758 54,937 7,471 1,161 32,999 20,132

In the period between December 11 and December 16, before the controversy happened, St Kilda gained 509 fans. In the period between December 21 and December 26, at the height of the media coverage of the controversy, St Kilda gained 374 new followers. In the period between December 27 and December 31 after most of the media coverage had died down, St Kilda gained 193 new fans. Both in terms of difference growth and percentage growth found in Table 10, St Kilda matches up with compare Melbourne based AFL clubs like Carlton, Hawthorn and North Melbourne.

Table 10
Math for Facebook AFL Fan Growth

. St. Kilda Saints Carlton Blues Geelong Cats GWS Giants Hawthorn Hawks North Melbourne Kangaroos
Diff: Dec-11 to Dec-15 509 530 16 112 133 240
Diff: Dec-21 to Dec-26 374 235 31 35 109 102
Diff: Dec-27 to Dec-31 193 164 -6 8 38 3
% Diff: Dec-11 to Dec-15 0.85% 0.98% 0.22% 10.31% 0.41% 1.21%
% Diff: Dec-21 to Dec-26 0.62% 0.43% 0.41% 3.04% 0.33% 0.51%
% Diff: Dec-27 to Dec-31 0.32% 0.30% -0.08% 0.69% 0.12% 0.01%

The data in Table 10 suggests that the controversy did not adversely effect the Saints in terms of getting followers for their official fan page.

Facebook’s demographic suggests the controversy hurt the team in key demographic groups like men, women and amongst the college educated amongst the population of Australian users on the site. At the same time that St Kilda appeared to lose broad interest on the site, the Saints ability to acquire new fans for their official fan page did not appear effected; St Kilda acquired these new fans at similar rates to other teams in the AFL.

St Kilda Conclusion.

If St Kilda’s organizing of a press conference and later silence could be interpreted as controlling the narrative that the media and fans consumed, St Kilda was mildly successful: Google News shows the media stopped reporting on the story shortly after the court action was suspended for the holidays and when St Kilda stopped talking to the media, and updating their Facebook and Twitter account with their version of events regarding the controversy. On the other hand, St Kilda appears to not have controlled the narrative using IceRocket and What the Hash?! data. Fan discussion on blogs appeared to peak around the time that St Kilda was actively involved, but blog discussion levels for the club and its players plateaued at a higher level than in the period prior to the controversy. On Twitter, the level of conversation peaked several days after media interest peaked. The timelines suggest St Kilda was not prepared to effectively control the fan response to the story and. The timeline also suggests the club failed to anticipate how the social media community would respond and they were unprepared to deal with Internet fall out.

A textual analysis of Twitter data suggests that Twitter users connected the nude photo controversy more with the AFL than with the Saints. Looking at who was tweeting about the controversy suggests they are not the same people that are interested in Australian sport: The #dickileaks Tweeters are a potential fanbase for the Saints and AFL; they are not part of the current fan base. Looking at the profiles of who is following the AFL, the Saints and the teenaged girl on Twitter, the AFL appears to have problems as the girl has more followers in New South Wales, where the AFL has a new expansion team, than the league has. St Kilda has its own problems in that their followers average number of people they follow is high when compared to the teenaged girl, meaning that she can more effectively share her message with her 12,000 followers than the Saints can share with their 6,000 followers. The girl’s comparative Twitter reach could cause problems for the AFL and St Kilda as they try to grow the AFL fandom on Twitter.

On Facebook, the Saints both lost fans and gained fans. Demographic data made available from Facebook’s advertising information shows that the club lost fans, both men and women, college students and college graduates. During the controversy, St Kilda continued to gain fans on their official fan page at a rate comparable to their peers. Facebook data shows the club did not benefit from the controversy by growing their fanbase at a higher rate.

When looked at together, the picture that emerges suggests potential long-term problems for the club. They were not able to control the online narrative. Fans associated the photo controversy with both the club and the league. The team saw small losses on Facebook in important demographic bases. The Saints could not use the situation to leverage their Facebook position. As legal action continues in the New Year, the club will have to weigh these issues when making decisions if they do not want to continue to potentially harm their fan and consumer base. Those decisions will need to be made in conjunction with the AFL as the controversy has led numerous people to drawing negative associations about the league and its management.


Conclusion

What impact did the St Kilda nude photo controversy have on Dawson, Riewoldt, Dal Santo and the St Kilda Saint’s fan communities? How did the scandal impact the AFL’s fan base? Do peripheral players see similar growth or contraction as major players who have a higher profile? How will this situation effect Dawson’s personal brand and how may Dawson’s involvement in this scandal impact St Kilda? Was there and what was the demographic shift for Nick Riewoldt, one of the AFL’s stars, in response to a controversy featuring a vindictive teenaged girl publishing pictures of Riewoldt in the nude? How do fans on smaller networks respond when a major controversy breaks featuring a well known but not super famous player like Dal Santo? How well did St Kilda manage the controversy online in terms of getting positive results for their team’s fan base? These are a few of the questions that have been asked and answered by this chapter.

As a peripheral participant who was not the focus of major media attention, Zac Dawson largely did not benefit from this. On Facebook, there was a small contraction in the total number of fans. On Twitter, Dawson’s growth pattern was higher than that of his less popular teammates. His new followers came from around the country, followed fewer people and updated less often. Zac Dawson’s involvement probably hurt his personal brand some, but it probably hurt St Kilda and the AFL more as the media and Twitter fans clearly associated him with those organization.

As a major star, Nick Riewoldt’s involvement was played up by St Kilda, the media and fans on Facebook and Twitter. His fanbase was effected by the controversy with shifts in who was interested in him. Reiwoldt gained fans who were between 50 and 64 years of age and between 20 to 29 years of age, amongst college graduates on Facebook, gained fans in his home town of Hobart. Despite these gains, the total number of people joining anti-Riewoldt groups in the period after the controversy broke was greater than people joining pro-Riewoldt groups. The fandom shifts on Facebook suggest that there will be long term consquences for Riewoldt’s involvement and not all of them are positive.

Despite being better known than Dawson, Nick Dal Santo’s fanbase on smaller networks is not very large. Despite having the most potentially damaging picture of the three athletes involved, the small community for him that does exist did not respond by disassociating from him. At the same time, the community did not respond by uploading content related to Dal Santo, by blogging about Dal Santo or by adding him as an interest. On the whole, niche communities, smaller social networks and websites did not react to Nick Dal Santo’s involvement in this latest AFL controversy.

The controversy was not good for St Kilda on Facebook or Twitter. On Facebook, the team saw a loss of interest in important demographic groups like men, women, women interested in men, college graduates, and those in college. The contractions for the club were different than the ones for Riewoldt. On Twitter, users clearly associated the players with the club, the league and the controversy. The timeline of activity suggests that St Kilda was not successfully able to control the online social media narrative regarding the controversy.

The results of the controversy were almost universally negative. Online fans did not respond by showing solidarity with the team. The anti-community related to St Kilda and its players grew. The narrative could not be controlled. Female fans were lost on Facebook. People associated the actions of the players with the club and the league. Being a less well-known player only provided a little shielding from the online blowback. The fanbase on smaller networks was not activated. The indicators suggest that more controversies like this will do more harm to the AFL and its clubs than they can afford if they hope to grow their market.


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  • Hinch, D. (2010, December 28). Your number’s up. HINCH.net – The Official Derryn Hinch Website. Retrieved December 29, 2010, from http://www.hinch.net/hinch-says-2010/December/28-12-10.html
  • Hinch, D. (2010, December 29). A stern reply. HINCH.net – The Official Derryn Hinch Website. Retrieved December 29, 2010, from http://www.hinch.net/hinch-says-2010/December/28-12-10.html
  • Kim. (2010, December 28). I should publish the photos of the naked St Kilda players as well! Frogpondsrock… Retrieved December 31, 2010, from http://frogpondsrock.com/2010/12/i-should-publish-the-photos-of-the-naked-st-kilda-players-as-well/
  • Levy, A. (2010, June 4). Demetriou blasts St Kilda schoolgirl email forwarders. Brisbane Times. Newspaper. Retrieved December 29, 2010, from http://www.brisbanetimes.com.au/afl/afl-news/demetriou-blasts-st-kilda-schoolgirl-email-forwarders-20100604-xivr.html
  • Munro, P. (2010, December 26). It was awful: a girl’s own misadventure. The Sydney Morning Herald. Newspaper. Retrieved December 27, 2010, from http://www.smh.com.au/afl/afl-news/it-was-awful-a-girls-own-misadventure-20101225-197ky.html
  • Newstalk ZB. (2010, May 27). AFL: St Kilda Players cleared over teen pregnancy claims. TVNZ. Television. Retrieved December 31, 2010, from http://tvnz.co.nz/othersports-news/afl-clears-players-over-teen-pregnancy-claims-3569286
  • Nick Dal Santo. (2010, December 25). In Wikipedia, The Free Encyclopedia. Retrieved 09:40, December 27, 2010, from http://en.wikipedia.org/w/index.php?title=Nick_Dal_Santo&oldid=404171323
  • Nick Riewoldt. (2010, December 23). In Wikipedia, The Free Encyclopedia. Retrieved 00:33, December 30, 2010, from http://en.wikipedia.org/w/index.php?title=Nick_Riewoldt&oldid=403871277
  • Parker, D. (2010, May 26). Yahoo Seven, St Kilda footballers, sex with sixteen year olds, and memories of David Campbell … loon pond. Retrieved December 27, 2010, from http://loonpond.blogspot.com/2010/05/yahoo-seven-st-kilda-footballers-sex.html
  • Pierik, J. (2011, January 1). Fevola in Brisbane lock-up. The Sydney Morning Herald. Newspaper. Retrieved January 1, 2011, from http://www.smh.com.au/afl/fevola-in-brisbane-lockup-20110101-19cbr.html?from=smh_sb
  • Phelan, J. (2010, December 20). Saints granted order. AFL.com.au. Retrieved December 31, 2010, from http://www.afl.com.au/news/newsarticle/tabid/208/newsid/106379/default.aspx
  • PQ. (2010, December 28). The sad, sad irony of #dickileaks: what women don’t want. TheNewTasman.com. Retrieved December 31, 2010, from http://irredeemable.wordpress.com/2010/12/28/the-sad-sad-irony-of-dickileaks-what-women-dont-want/
  • Riley, R. (2010, May 30). I’m standing up for the schoolgirl. Herald Sun. Newspaper. Retrieved December 31, 2010, from http://www.heraldsun.com.au/opinion-old/im-standing-up-for-the-schoolgirl/story-fn56b2fi-1225872973213
  • Robinson, M., & Warner, M. (2010, May 26). AFL investigation clears St Kilda players in sex scandal. Herald Sun. Newspaper. Retrieved December 27, 2010, from http://www.heraldsun.com.au/sport/afl/teenager-claims-she-is-pregnant-after-sex-with-st-kilda-stars/story-e6frf9jf-1225871304162
  • Sheahan, M. (2010, May 27). The game called life. Herald Sun. Newspaper. Retrieved December 31, 2010, from http://www.heraldsun.com.au/sport/afl/the-game-called-life/story-e6frf9ox-1225871768433
  • Singh, S. (2010, December 28). Twitter reveals unsettling truths about ‘DikiLeaks’. The Age. Newspaper. Retrieved December 31, 2010, from http://www.theage.com.au/opinion/society-and-culture/twitter-reveals-unsettling-truths-about-dikileaks-20101228-198sr.html
  • Stephanie McIntosh. (2010, December 22). In Wikipedia, The Free Encyclopedia. Retrieved 09:41, December 27, 2010, from http://en.wikipedia.org/w/index.php?title=Stephanie_McIntosh&oldid=403731082
  • Stuchbery, M. (2010, December 28). When the Saints go chasing teens. Mike Stuchbery : Writer, Educator & a Few Other Things. Retrieved December 29, 2010 from http://mike-stuchbery.com/2010/12/28/when-the-saints-go-chasing-teens/
  • Tedeschi, N. (2010, December 23). A Rugby League View on an AFL Scandal. The Big Tip. Sports blog. Retrieved December 31, 2010, from http://www.thebigtip.com.au/afl/rugby-league-view-afl-scandal
  • What do you want to advertise? (2010, December 27). Facebook. Retrieved December 27, 2010, from http://www.facebook.com/ads/create/
  • Zac Dawson. (2010, December 20). In Wikipedia, The Free Encyclopedia. Retrieved 10:09, December 27, 2010, from http://en.wikipedia.org/w/index.php?title=Zac_Dawson&oldid=403345810

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St Kilda Saints Nude Photo Controversy (part 4b) : St Kilda Saints

Posted by on Sunday, 2 January, 2011

Part 1: Nick Dal Santo, Part 2: Zac Dawson, Part 3: Nick Riewoldt, Part 4A: St Kilda Saints


In writing up the St Kilda Nude Photo Controversy, it became obvious that the best way to approach this was to look at it from multiple perspective: Each athlete and the team. This paper thus has an introduction, four sections and a conclusion. The St Kilda section is very long and has thus been broken up into several parts. I’m posting this as a draft as I finish various section. When it is eventually completed and fully edited, it will become a chapter in my dissertation. A copy of the complete, current draft of the paper as intended for my blog can be found at StKildaChapter.pdf and the data for this paper beyond what is found in the paper and appendix can be found at StKildaData.xls. The paper includes footnotes that are not found in the html version and edits made to other sections since the html versions were first posted.

A decision was made on January 2 to scale back the total analysis for the St Kilda Saints. Originally, it was the author’s intent to analyze Alexa, Wikipedia, ebay.com.au, LiveJournal, bebo, and BlackPlanet. The writing was about 14,000 words, with tables about 15,000 words, with footnotes and references 16,000 words. As the above mentioned sites mostly went to support conclusions from existing sections and the paper was already really long, I decided to stop the analysis early.


St Kilda Saints

Facebook

Facebook is Australia’s largest and most popular social network. Size alone makes it worth considering in order to understand how the sport community on the site responded to the controversy. This section will look at Facebook data from two perspectives: Demographic shifts in the Saints fanbase on Facebook, and growth of the Saints Facebook official fan page compared to other teams in the league.

Facebook provides demographic information about its user interests at http://www.facebook.com/ads/create/ . Details regarding the methodology and issues involved in using this can data are outlined in the Nick Riewoldt section. For this section, that data was collected on December 20, December 26, 2010 and January 2, 2011. The complete data set for this information is available in Appendix 13.

One of the first numbers worth looking at is the total number of fans who are interested in the team. On December 20, this number was 47,960. By December 26, this number was 47,880. On January 2, 2011, this number had contracted to 47,220. Since the day the story broke, the St Kilda Saints have seen a gradual erosion in the total number of people interested in the team.

The total number of fans can also be broken down by gender. For women, the total number of fans on December 20 was 23,580, on December 26 was 23,540, and on January 2, 2011 was 23,340. For men, the numbers were 23,880, 23,680 and 23,660. The losses for the whole club were not just contained to a single gender: They say a decline in interest amongst both genders.

Gender data can be further broken down by sexual orientation: Men interest in men, men interested in women, women interested in women, women interested in men. Like gender, not everyone makes their orientation information available on their profile so the numbers will not add up to the total number of fans for St Kilda. For men interested in men, the total number of fans remained level at 260 on all three dates. For men interested in women, the totals were 13,040 fans on December 20, 13,220 fans on December 26, 13,080 on January 2, 2011. For women interested in women, the number remained consistent on all three dates: 920. For women interested in men, the total for December 20 was 8,440, and for December 26, 2010 and January 2, 2011 was 8,380. The size St Kilda’s GLBT fanbase was unchanged, declined amongst its heterosexual female fanbase and saw a small increase amongst heterosexual male fanbase.

A third way of looking at this data involves looking at level of education: College grad, in college and in high school. For the first group, the total number of college graduate St Kilda fans was 5,240 on December 20, was 5,280 on December 26 and was 5,220 on January 2, 2011. For St Kilda fans in college, the total was 760 fans on December 20, and was 800 on December 26 and January 2, 2011. For high school fans, the total was 1,560 on December 20 and 26, and 1,580 on January 2, 2011. Amongst college graduates and those in college, there was a slight decline. For high school fans, there was a slight increase.

Overall, the Saints saw a small contraction of their fanbase on Facebook. In general, they saw similar small contractions across most of the groups looked at including men, women, women interested in men, college graduates, and those in college. They saw no change for women interested in women, and men interested in men. They saw small increases amongst men interested in women, and current high school students. That they saw a contraction at all probably is bad news for the club. That it is the loss occurred between men and women is also a problem. That they did not see any significant growth for these sub-populations is probably even worse. It suggests that however Facebook fans got their information about the scandal, the story did not resonate with any of those populations in such a way that they felt a need to show solidarity with the club and become fans of them on the network.

A second way to look at Facebook is to compare St Kilda’s official Facebook fan growth with that of other clubs in the league to see if St Kilda’s fan acquisition rates differed from other AFL teams. Use the facebook_followers.pl found in Appendix 12, the total number of fans for official fan pages was recorded on December 1, 2, 3, 4, 5, 9, 11, 15, 16, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, and 31. The complete table can be found in Appendix 13. Table 9 shows a selection of these teams from the period between December 11 and December 31.

Table 9
AFL Facebook Page Growth December 11 to December 31

Date checked St. Kilda Saints Carlton Blues Geelong Cats GWS Giants Hawthorn Hawks North Melbourne Kangaroos
11-Dec-10 59,252 53,529 7,413 974 32,580 19,588
15-Dec-10 59,644 53,930 7,423 1,078 32,699 19,784
16-Dec-10 59,761 54,059 7,429 1,086 32,713 19,828
21-Dec-10 60,145 54,495 7,443 1,115 32,837 20,012
22-Dec-10 60,274 54,567 7,453 1,121 32,873 20,040
23-Dec-10 60,352 54,617 7,460 1,133 32,896 20,068
24-Dec-10 60,427 54,662 7,463 1,141 32,921 20,087
25-Dec-10 60,495 54,700 7,464 1,147 32,938 20,102
26-Dec-10 60,519 54,730 7,474 1,150 32,946 20,114
27-Dec-10 60,565 54,773 7,477 1,153 32,961 20,129
28-Dec-10 60,611 54,819 7,479 1,153 32,978 20,135
29-Dec-10 60,671 54,862 7,471 1,155 32,987 20,139
30-Dec-10 60,738 54,915 7,477 1,158 33,004 20,137
31-Dec-10 60,758 54,937 7,471 1,161 32,999 20,132

In the period between December 11 and December 16, before the controversy happened, St Kilda gained 509 fans. In the period between December 21 and December 26, at the height of the media coverage of the controversy, St Kilda gained 374 new followers. In the period between December 27 and December 31 after most of the media coverage had died down, St Kilda gained 193 new fans. Both in terms of difference growth and percentage growth found in Table 10, St Kilda matches up with compare Melbourne based AFL clubs like Carlton, Hawthorn and North Melbourne.

Table 10
Math for Facebook AFL Fan Growth

. St. Kilda Saints Carlton Blues Geelong Cats GWS Giants Hawthorn Hawks North Melbourne Kangaroos
Diff: Dec-11 to Dec-15 509 530 16 112 133 240
Diff: Dec-21 to Dec-26 374 235 31 35 109 102
Diff: Dec-27 to Dec-31 193 164 -6 8 38 3
% Diff: Dec-11 to Dec-15 0.85% 0.98% 0.22% 10.31% 0.41% 1.21%
% Diff: Dec-21 to Dec-26 0.62% 0.43% 0.41% 3.04% 0.33% 0.51%
% Diff: Dec-27 to Dec-31 0.32% 0.30% -0.08% 0.69% 0.12% 0.01%

The data in Table 10 suggests that the controversy did not adversely effect the Saints in terms of getting followers for their official fan page.

Facebook’s demographic suggests the controversy hurt the team in key demographic groups like men, women and amongst the college educated amongst the population of Australian users on the site. At the same time that St Kilda appeared to lose broad interest on the site, the Saints ability to acquire new fans for their official fan page did not appear effected; St Kilda acquired these new fans at similar rates to other teams in the AFL.

Conclusion.

If St Kilda’s organizing of a press conference and later silence could be interpreted as controlling the narrative that the media and fans consumed, St Kilda was mildly successful: Google News shows the media stopped reporting on the story shortly after the court action was suspended for the holidays and when St Kilda stopped talking to the media, and updating their Facebook and Twitter account with their version of events regarding the controversy. On the other hand, St Kilda appears to not have controlled the narrative using IceRocket and What the Hash?! data. Fan discussion on blogs appeared to peak around the time that St Kilda was actively involved, but blog discussion levels for the club and its players plateaued at a higher level than in the period prior to the controversy. On Twitter, the level of conversation peaked several days after media interest peaked. The timelines suggest St Kilda was not prepared to effectively control the fan response to the story and. The timeline also suggests the club failed to anticipate how the social media community would respond and they were unprepared to deal with Internet fall out.

A textual analysis of Twitter data suggests that Twitter users connected the nude photo controversy more with the AFL than with the Saints. Looking at who was tweeting about the controversy suggests they are not the same people that are interested in Australian sport: The #dickileaks Tweeters are a potential fanbase for the Saints and AFL; they are not part of the current fan base. Looking at the profiles of who is following the AFL, the Saints and the teenaged girl on Twitter, the AFL appears to have problems as the girl has more followers in New South Wales, where the AFL has a new expansion team, than the league has. St Kilda has its own problems in that their followers average number of people they follow is high when compared to the teenaged girl, meaning that she can more effectively share her message with her 12,000 followers than the Saints can share with their 6,000 followers. The girl’s comparative Twitter reach could cause problems for the AFL and St Kilda as they try to grow the AFL fandom on Twitter.

On Facebook, the Saints both lost fans and gained fans. Demographic data made available from Facebook’s advertising information shows that the club lost fans, both men and women, college students and college graduates. During the controversy, St Kilda continued to gain fans on their official fan page at a rate comparable to their peers. Facebook data shows the club did not benefit from the controversy by growing their fanbase at a higher rate.

When looked at together, the picture that emerges suggests potential long-term problems for the club. They were not able to control the online narrative. Fans associated the photo controversy with both the club and the league. The team saw small losses on Facebook in important demographic bases. The Saints could not use the situation to leverage their Facebook position. As legal action continues in the New Year, the club will have to weigh these issues when making decisions if they do not want to continue to potentially harm their fan and consumer base. Those decisions will need to be made in conjunction with the AFL as the controversy has led numerous people to drawing negative associations about the league and its management.

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Happy new year! Facebook AU/NZ sport fan page total fans data dump!

Posted by on Saturday, 1 January, 2011

Happy New Year! I’m taking the afternoon off from writing about St Kilda and the AFL to do a data dump of the most popular Australian and New Zealand related Facebook fan pages and groups that I track. The New Year doesn’t start off right for me unless there is some sort of mmm tasty data sharing. :D

League Name Official Gender Url Total members
Rugby World Cup Rugby World Cup Yes Male http://www.facebook.com/rugbyworldcup 770,285
Rugby World Cup All Blacks Yes Male http://www.facebook.com/AllBlacks 680,621
NRL National Rugby League Yes Male http://www.facebook.com/nationalrugbyleague 252,709
World Cup Soccer Support Australia’s 2022 Official FIFA World Cup Bid Yes Male http://www.facebook.com/ComePlay 234,528
General Australian sport Melbourne Cricket Ground (MCG) Yes Both http://www.facebook.com/MelbourneCricketGround 220,000
AFL Jason Akermanis No Male http://www.facebook.com/pages/Jason-Akermanis/301148780410 169,440
Australian Tennis Open Series Australian Open Yes Both http://www.facebook.com/AustralianOpen 153,285
World Cup Soccer Socceroos – Australian National Football Team Yes Male http://www.facebook.com/Socceroos 152,809
Cricket Australia Cricket Australia Yes Both http://www.facebook.com/CricketAustralia 145,514
World Cup Soccer All Whites Yes Male http://www.facebook.com/AllWhites 143,904
NRL Brisbane Broncos Yes Male http://www.facebook.com/pages/Red-Hill-Australia/Brisbane-Broncos/99453774630 127,347
AFL Collingwood Football Club Yes Male http://www.facebook.com/collingwoodfc 108,742
AFL Essendon FC Yes Male http://www.facebook.com/Essendon 96,716
Rugby League/State of Origin NSW Blues Yes Male http://www.facebook.com/nswblues 92,509
AFL I hate it when I’m kicking the footy around and Richmond try to recruit me. No Male http://www.facebook.com/pages/Richmond-VA/I-hate-it-when-Im-kicking-the-footy-around-and-Richmond-try-to-recruit-me/116177261751551?v=wall 71,342
AFL West Coast Eagles Yes Male http://www.facebook.com/pages/West-Coast-Eagles/38862387223 62,664
AFL West Coast Eagles Yes Male http://www.facebook.com/WCEofficial 62,663
AFL Adelaide Crows Yes Male http://www.facebook.com/adelaidecrows 62,080
Cricket Australia Ricky Ponting Yes Male http://www.facebook.com/pages/Ricky-Ponting/81344972319 61,069
AFL St Kilda Football Club Yes Male http://www.facebook.com/stkfc 60,793
AFL Carlton Football Club Yes Male http://www.facebook.com/OfficialCarltonFC 54,966
Cricket Australia Victorian Bushrangers Yes Male http://www.facebook.com/bushrangers 50,624
Rugby World Cup Qantas Wallabies Yes Male http://www.facebook.com/Wallabies 49,323
NRL Canterbury-Bankstown Bulldogs Yes Male http://www.facebook.com/NRL.Bulldogs 47,665
NRL Gold Coast Titans Yes Male http://www.facebook.com/pages/Gold-Coast-Australia/Gold-Coast-Titans/22602574592 47,199
NRL Melbourne Storm Yes Male http://www.facebook.com/MelbStormRLC 44,767
AFL Sydney Swans Yes Male http://www.facebook.com/sydneyswans 44,103
Rugby League New Zealand Kiwis Yes Male http://www.facebook.com/nzkiwis 41,516
Rugby League New Zealand Kiwis Yes Male http://www.facebook.com/pages/New-Zealand-Kiwis/29087221880 41,516
NRL Wests Tigers – Official National Rugby League Club Yes Male http://www.facebook.com/WestsTigers.com.au 37,313
AIS Australian Institute of Sport Yes Both http://www.facebook.com/theAIS 36,885
AFL Fremantle Football Club Yes Male http://www.facebook.com/fremantlefootballclub 35,642
NRL St George-Illawarra Dragons Yes Male http://www.facebook.com/StGeorge.Illawarra.Dragons 33,573
AFL Hawthorn Football Club Yes Male http://www.facebook.com/hawthornfc 33,004
AFL Richmond FC Yes Male http://www.facebook.com/Richmond.FC 32,137
NRL The Official Sydney Roosters Page Yes Male http://www.facebook.com/pages/The-Official-Sydney-Roosters-Page/222342250384 31,291
AFL I can kick a goal from 1 metre out lol jks im Nick Riewoldt No Male http://www.facebook.com/pages/I-can-kick-a-goal-from-1-metre-out-lol-jks-im-Nick-Riewoldt/163824743629586 29,965
Yachting Australia Jessica Watson (Official) Yes Female http://www.facebook.com/jessicawatsonofficial 27,624
NRL Manly-Warringah Sea Eagles Yes Male http://www.facebook.com/pages/Manly-Warringah-Sea-Eagles/222674735992 27,317
NRL Manly-Warringah Sea Eagles Yes Male http://www.facebook.com/ManlySeaEagles 27,316
NRL Benji Marshall No Male http://www.facebook.com/pages/Benji-Marshall/22318762394 25,272
AFL Port Adelaide Football Club Yes Male http://www.facebook.com/portadelaidefootballclub 24,567
NRL Newcastle Knights Yes Male http://www.facebook.com/NewcastleKnights 23,714
World Cup Soccer Nike Football New Zealand No Male http://www.facebook.com/nikefootballnz 22,713
AFL Brisbane Lions Yes Male http://www.facebook.com/pages/Brisbane-Lions/21301860172 21,446
AFL North Melbourne Football Club Yes Male http://www.facebook.com/northkangaroos 20,145
AFL Western Bulldogs Yes Male http://www.facebook.com/Western.Bulldogs 19,569
Olympics Australian Olympic Team Yes Both http://www.facebook.com/australianolympicteam 18,252
Rugby World Cup BackingBlack Yes Male http://www.facebook.com/BackingBlack 17,952
Rugby League Australian Kangaroos Yes Male http://www.facebook.com/australiankangaroos 17,235
NRL Cronulla Sharks Yes Male http://www.facebook.com/cronullasutherlandsharks 17,170
Tennis Australia Sam Stosur Yes Female http://www.facebook.com/SamStosur 15,648
NRL Penrith Panthers Yes Male http://www.facebook.com/penrithpanthers 15,139
NRL Greg Inglis No Male http://www.facebook.com/pages/Greg-Inglis/26556571305 14,197
Super League Quade Cooper Yes Male http://www.facebook.com/quadecooper 13,056
Swimming Australia Stephanie Rice No Female http://www.facebook.com/pages/Stephanie-Rice/136224529746191 13,056
Super League Waratahs Yes Male http://www.facebook.com/waratahs 12,972
Cricket Australia Mitchell Johnson Yes Male http://www.facebook.com/mitchellljohnsonauscricket 12,888
AFL Melbourne Football Club Yes Male http://www.facebook.com/MELBOURNEfc 11,563
Yachting Australia Jessica Watson No Female http://www.facebook.com/pages/Jessica-Watson/112555772091745 11,249
AIS Tennis Yes Both http://www.facebook.com/TennisAustralia 11,117
Super League Queensland Reds Yes Male http://www.facebook.com/QldReds 10,678
A-League Hyundai A-League Yes Male http://www.facebook.com/pages/Hyundai-A-League/113534507727 10,135
AFL Gold Coast Football Club Yes Male http://www.facebook.com/GoldCoastFC 10,058
NRL i bet u i can find 10,000 people who hate canberra raiders No Male http://www.facebook.com/pages/i-bet-u-i-can-find-10000-people-who-hate-canberra-raiders/115693885138853 10,000
NRL NRL Lone Scout Yes Male http://www.facebook.com/nrllonescout 9,120
NRL Sucked in Melbourne Storm! HAHA No Male http://www.facebook.com/pages/Sucked-in-Melbourne-Storm-HAHA/119988934680797 8,702
AFL Israel Folau No Male http://www.facebook.com/pages/Israel-Folau/10150092717680478 8,578
AFL Collingwood Magpies No Male http://www.facebook.com/group.php?gid=2208766149 8,006
Ski and Snowboard Australia Torah Bright No Female http://www.facebook.com/pages/Torah-Bright/277742709731 7,497
AFL Heath Shaw’s smother on Nick Riewoldt No Male http://www.facebook.com/pages/Heath-Shaws-smother-on-Nick-Riewoldt/131565573559507 7,471
AFL Geelong Cats Insider Yes Male http://www.facebook.com/GeelongCatsInsider 7,468
NRL South Sydney Rabbitohs – Official Page Yes Male http://www.facebook.com/ssfcrabbitohs 7,336
Cricket Australia Cricket NSW Yes Both http://www.facebook.com/CricketNSW 7,072
Australia Roller Derby Victorian Roller Derby League Yes Female http://www.facebook.com/pages/Victorian-Roller-Derby-League/12204968462 7,052
AFL Western Bulldogs No Male http://www.facebook.com/group.php?gid=5483691593 7,020
NRL North Queensland Toyota Cowboys Yes Male http://www.facebook.com/nqcowboys 6,992
NRL North Queensland Toyota Cowboys Yes Male http://www.facebook.com/pages/Kirwan-Australia/North-Queensland-Toyota-Cowboys/9098495661 6,988
AFL I never cry. lol jk I’m Nick Riewoldt. No Male http://www.facebook.com/pages/I-never-cry-lol-jk-Im-Nick-Riewoldt/119726158061175 6,692
AFL hawthorn football club No Male http://www.facebook.com/group.php?gid=2210288061 6,462
NRL Vodafone Warriors Yes Male http://www.facebook.com/vodafonewarriors 6,377
Hockey Australia Kookaburras Yes Male http://www.facebook.com/TheKookaburras 6,067
ANZ Championship ANZ Netball Yes Female http://www.facebook.com/pages/ANZ-Netball/92385331744 6,030
Cricket Australia Ricky Ponting No Male http://www.facebook.com/pages/Ricky-Ponting/111737008841845 6,016
AFL Adelaide Crows No Male http://www.facebook.com/group.php?gid=2208515594 5,748
AFL North Melbourne Kangaroos No Male http://www.facebook.com/pages/North-Melbourne-Kangaroos/33221186760 5,618
Cricket Australia mitchell johnson No Male http://www.facebook.com/pages/mitchell-johnson/50835755237 5,107
AFL West Coast Eagles Appreciation Group No Male http://www.facebook.com/group.php?gid=2212678352 4,989
Australia Roller Derby Adelaide Roller Derby Yes Female http://www.facebook.com/group.php?gid=25073830065 4,915
Super League Melbourne Rebels – The Official Fan Page Yes Male http://www.facebook.com/melbournerebelsofficial 4,902
Rugby League Papua New Guinea Kumuls Yes Male http://www.facebook.com/pages/Papua-New-Guinea-Kumuls/48575750514 4,864
AFL Sydney Swans No Male http://www.facebook.com/group.php?gid=2210531221 4,634
NRL Give Melbourne Storm Their Premierships Back No Male http://www.facebook.com/pages/Give-Melbourne-Storm-Their-Premierships-Back/119876964691459 4,497
NBL The Official Adelaide 36ers Page Yes Male http://www.facebook.com/pages/Findon-Australia/The-Official-Adelaide-36ers-Page/108987183569 4,442
AFL I can kick a goal from 2 metres out LOL jk, I’m Nick Riewoldt No Male http://www.facebook.com/pages/I-can-kick-a-goal-from-2-metres-out-LOL-jk-Im-Nick-Riewoldt/156229274400084 4,432
AFL St Kilda Football Club No Male http://www.facebook.com/group.php?gid=2215006752 4,250
Super League Rebel Army Yes Male http://www.facebook.com/rebelarmy 4,196
AFL Nick Riewoldt No Male http://www.facebook.com/pages/Nick-Riewoldt/103945999643012 4,156
A-League Perth Glory Yes Male http://www.facebook.com/pages/Perth-Glory/57190873959 4,154
AFL Melbourne Football Club, The Mighty Demons No Male http://www.facebook.com/group.php?gid=2207848796 4,066
AFL GEELONG FOOTBALL CLUB No Male http://www.facebook.com/group.php?gid=2528050096 3,943
Super League Western Force Yes Male http://www.facebook.com/pages/Western-Force/24790235284 3,920
AFL Fremantle Dockers Fan Club No Male http://www.facebook.com/group.php?gid=2207069891 3,701
Swimming Australia Stephanie Rice No Female http://www.facebook.com/pages/Stephanie-Rice/109614832397290 3,555
Women’s World Cup Matildas – Australian National Women’s Football Team Yes Female http://www.facebook.com/matildas 3,494
NRL Broncos Sydney Stable – Below the Border No Male http://www.facebook.com/broncostable 3,452
Rugby League/State of Origin Maroon Crusade Yes Male http://www.facebook.com/marooncrusade 3,452
AFL I don’t miss half a metre in front of goals LOL jk i’m Nick Riewoldt No Male http://www.facebook.com/pages/I-dont-miss-half-a-metre-in-front-of-goals-LOL-jk-im-Nick-Riewoldt/164407696908377 3,413
Australian Tennis Open Series Brisbane International – Australian Open Series Yes Both http://www.facebook.com/BrisbaneInternational 3,334
Rugby League/State of Origin Queensland Maroons Yes Male http://www.facebook.com/queenslandmaroons 3,164
NRL Indigenous All Stars Yes Male http://www.facebook.com/indigenousallstars 3,160
AFL Port Adelaide Power No Male http://www.facebook.com/group.php?gid=2373641808 3,112
Cricket Australia Mitchell Johnson No Male http://www.facebook.com/pages/Mitchell-Johnson/108120989210116 3,061
Swimming Australia Stephanie Rice No Female http://www.facebook.com/pages/Stephanie-Rice/23377487459 2,890
Association of Surfing Professionals CLAIRE BEVO BEVILACQUA No Female http://www.facebook.com/pages/CLAIRE-BEVO-BEVILACQUA/110477182308030 2,827
AFL On a scale of 1 to Nick Riewoldt, how upset are you? No Male http://www.facebook.com/group.php?gid=113544885333472 2,799
Swimming Australia Libby Trickett No Female http://www.facebook.com/pages/Libby-Trickett/69187645220 2,759
AFL Richmond Tigers No Male http://www.facebook.com/group.php?gid=2249604493 2,726
Super League Official Brumbies Fan Page Yes Male http://www.facebook.com/BrumbiesFanPage 2,687
NRL Greg Inglis No Male http://www.facebook.com/pages/Greg-Inglis/106752559354986 2,684
Australian Institute of Sport University of Canberra No Both http://www.facebook.com/pages/University-of-Canberra/28782534880 2,616
Australian Tennis Open Series Medibank International Sydney – Australian Open Series Yes Both http://www.facebook.com/medibankinternationalsydney 2,616
Country Rugby League Country Rugby League Yes Male http://www.facebook.com/crlnsw 2,608
NBL Official Perth Wildcats Yes Male http://www.facebook.com/pages/Official-Perth-Wildcats/119401594313 2,584
NRL The Legion – Gold Coast Titans Yes Male http://www.facebook.com/TitansLegion 2,516
WNBL WNBL No Female http://www.facebook.com/pages/WNBL/145809195452532 2,478
AFL Adelaide Crows The team for all proud South Aussies No Male http://www.facebook.com/pages/Adelaide-Crows-The-team-for-all-proud-South-Aussies/153984865902 2,454
Australia Roller Derby Western Sydney Rollers Yes Female http://www.facebook.com/pages/Penrith-Australia/Western-Sydney-Rollers/42792267115 2,448
Super League Rest in Peace Shawn Mackay No Male http://www.facebook.com/group.php?gid=69381903414 2,447
NRL Women In League Yes Male http://www.facebook.com/womeninleague 2,421
AFL North Melbourne Kangaroos No Male http://www.facebook.com/group.php?gid=2600790272 2,359
AFL I dont get my kick smothered in the goal square, LOL jks im Nick Riewoldt No Male http://www.facebook.com/pages/I-dont-get-my-kick-smothered-in-the-goal-square-LOL-jks-im-Nick-Riewoldt/138768859503252 2,354
Australia Roller Derby Convict City Roller Derby League Yes Female http://www.facebook.com/pages/Convict-City-Roller-Derby-League/372059133166 2,348
AFL Greater Western Sydney No Male http://www.facebook.com/pages/Greater-Western-Sydney/110850405598090 2,329
NSW Rugby League Balmain Tigers No Male http://www.facebook.com/pages/Rozelle-Australia/Balmain-Tigers/22383278722 2,306
AFL Brisbane Lions AFC No Male http://www.facebook.com/group.php?gid=2210819520 2,305
AFL I am tough as LOL jks, I am Nick Riewoldt No Male http://www.facebook.com/pages/I-am-tough-as-LOL-jks-I-am-Nick-Riewoldt/103435546369288 2,278
NRL Canberra Raiders No Male http://www.facebook.com/pages/Canberra-Raiders/107811962573583 2,087
NRL Canberra Raiders No Male http://www.facebook.com/pages/Canberra-Australia/Canberra-Raiders/44722778922 2,078
Australia Roller Derby Dragon City Derby Dolls Yes Female http://www.facebook.com/pages/Bendigo-Australia/Chiko-Rollers/106596159362612 2,052
Cricket Australia Western Australian Cricket Association Yes Both http://www.facebook.com/pages/Western-Australian-Cricket-Association/33104218456 2,011
NRL Parramatta eels 2011hips!! No Male http://www.facebook.com/group.php?gid=131641476877911 2011
AFL Essendon Bombers No Male http://www.facebook.com/group.php?gid=14594414804 1,994
AFL Don’t you hate it when the wind blows and Nick Riewoldt gets a free kick! No Male http://www.facebook.com/group.php?gid=104171049618962 1,986
AFL AFL Yes Male http://www.facebook.com/AFL 1,945
Association of Surfing Professionals Laura Enever No Female http://www.facebook.com/pages/Laura-Enever/290028245065 1,898
Australia Roller Derby Brisbane City Rollers Yes Female http://www.facebook.com/brisbanecityrollers 1,879
Rugby League/State of Origin New South Wales Rugby League Yes Male http://www.facebook.com/pages/New-South-Wales-Rugby-League/62360768317 1,800
W-League Westfield W-League Yes Female http://www.facebook.com/pages/Westfield-W-League/284833825576 1,769
Super League QR Reds – Queensland Reds No Male http://www.facebook.com/QueenslandReds 1,751
AFL Whats red, white and black and crys like a little girl?? NICK RIEWOLDT No Male http://www.facebook.com/pages/Whats-red-white-and-black-and-crys-like-a-little-girl-NICK-RIEWOLDT/128066117223617 1,701
AIS Rowing Australia Yes Both http://www.facebook.com/pages/Canberra-Australia/Rowing-Australia/149838582921 1,658
Australia Roller Derby Perth Roller Derby League Yes Female http://www.facebook.com/group.php?gid=20872381482 1,651
Women’s World Cup Football Ferns Yes Female http://www.facebook.com/footballferns 1,648
Super League Super Rugby Yes Male http://www.facebook.com/superrugby.au 1,636
Rugby World Cup Green and Gold Rugby No Male http://www.facebook.com/pages/Green-and-Gold-Rugby/192840089281 1,623
AFL I Can Kick A Goal From 1m Out! LOL jks I’m Nick Riewoldt No Male http://www.facebook.com/pages/I-Can-Kick-A-Goal-From-1m-Out-LOL-jks-Im-Nick-Riewoldt/122295607826431 1,618
Super League Investec Bank Super 14 Rugby Yes Male http://www.facebook.com/pages/Investec-Bank-Super-14-Rugby/259815183826 1,607
AFL Carlton Blues Supporters Club No Male http://www.facebook.com/group.php?gid=2205002774 1,597
Yachting Australia I don’t care about Jessica Watson No Female http://www.facebook.com/pages/I-dont-care-about-Jessica-Watson/117065831662970 1,596
Australia Roller Derby Newcastle Roller Derby League Yes Female http://www.facebook.com/group.php?gid=41718538840&amp;ref=ts 1,473
NRL Parra Eels No Male http://www.facebook.com/group.php?gid=2205052614 1,432
NSW Rugby League North Sydney District Rugby League Football Club Yes Male http://www.facebook.com/pages/North-Sydney-District-Rugby-League-Football-Club/52740389830 1,432
AIS Equestrian Australia Yes Both http://www.facebook.com/pages/Equestrian-Australia/127802503908194 1,417
Yachting Australia I Don’t Give A Shit About Jessica Watson No Female http://www.facebook.com/pages/I-Dont-Give-A-Shit-About-Jessica-Watson/121797651174944 1,409
W-League Girls FC Yes Female http://www.facebook.com/girlsfc 1,402
Rugby League The Roo Crew Yes Male http://www.facebook.com/TheRooCrew 1,400
Australia Roller Derby Van Diemen Rollers Yes Female http://www.facebook.com/pages/Van-Diemen-Rollers/183668250882 1,384
Australia Roller Derby WIRD Wollongong Illawarra Roller Derby Yes Female http://www.facebook.com/pages/WIRD-Wollongong-Illawarra-Roller-Derby/81058136684 1,384
A-League Perth Glory FC No Male http://www.facebook.com/pages/Perth-Australia/Perth-Glory-FC/21677616711 1,365
Australia Roller Derby W.A. Roller Derby Yes Female http://www.facebook.com/pages/WA-Roller-Derby/164500734191 1,340
AFL AFLPA Yes Male http://www.facebook.com/AFLPA 1,308
General Australian sport ANZ Stadium Yes Both http://www.facebook.com/anzstadium 1,286
ANZ Championship Queensland Firebirds No Female http://www.facebook.com/group.php?gid=7663861196 1,265
World Cup Soccer Oceania Football Confederation Yes Both http://www.facebook.com/OFCfootball 1,247
Yachting Australia Good work Jessica Watson, now get ya teeth fixed. No Female http://www.facebook.com/pages/Good-work-Jessica-Watson-now-get-ya-teeth-fixed/126263117388934 1,234
Ski and Snowboard Australia Torah Bright for gold 2010 No Female http://www.facebook.com/group.php?gid=298718719576 1,220
Super League ACT Brumbies! No Male http://www.facebook.com/group.php?gid=2211948600 1,217
NRL Support the Melbourne Storm this Sunday Night No Male http://www.facebook.com/pages/Support-the-Melbourne-Storm-this-Sunday-Night/112926535407833 1,201
VFL FRANKSTON DOLPHINS FOOTBALL CLUB No Male http://www.facebook.com/group.php?gid=48448462340 1,187
AFL Hamish McIntosh No Male http://www.facebook.com/BIGHAMISH 1,183
AFL Michael Firrito No Male http://www.facebook.com/michaelfirrito 1,175
AFL GWS Giants Yes Male http://www.facebook.com/GWSGiants 1,163
Cricket Australia MITCHELL JOHNSON No Male http://www.facebook.com/pages/MITCHELL-JOHNSON/200540331169 1,154
A-League Melbourne Heart FC No Male http://www.facebook.com/group.php?gid=73116185009 1,128
NRL NRL All Stars Yes Male http://www.facebook.com/nrlallstars 1,121
AFL West Coast Eagles SUCK! No Male http://www.facebook.com/pages/West-Coast-Eagles-SUCK/283601832162 1,096
Cycling Australia Anna Meares Yes Female http://www.facebook.com/pages/Anna-Meares/152119624818055 1,084
ANZ Championship Melbourne Vixens No Female http://www.facebook.com/group.php?gid=8159441927 1,079
Australia Roller Derby South Sea Roller Derby Yes Female http://www.facebook.com/pages/Melbourne-Australia/South-Sea-Roller-Derby/44721244299 1,062
Hockey Australia Hockeyroos No Female http://www.facebook.com/pages/Hockeyroos/107530229276443 1,054
ANZ Championship Melbourne Vixens No Female http://www.facebook.com/pages/Melbourne-Vixens/103976719641847 1,051
NSW Rugby League Western Suburbs Magpies Yes Male http://www.facebook.com/westsmagpies 1,046
NSW Rugby League WESTS MAGPIES SG BALL 2010 No Male http://www.facebook.com/pages/WESTS-MAGPIES-SG-BALL-2010/292467214366 1,046
Australia Roller Derby Towns Villains Roller Derby Yes Female http://www.facebook.com/group.php?gid=84055228469 1,036
AFL Jason Akermanis No Male http://www.facebook.com/pages/Jason-Akermanis/107712129252191 1,008
AFL Nick riewoldt fans! No Male http://www.facebook.com/group.php?gid=5620869225 1,000
ASP Surfing World Tour (Womens) ASP Surfing World Tour (Womens) No Female http://www.facebook.com/group.php?gid=30488620296 982
AFL Anything To Do With Footy. No Male http://www.facebook.com/group.php?gid=46374304132 977
Australian Institute of Sport University of Canberra No Both http://www.facebook.com/pages/University-of-Canberra/108482312509488 977
AFL Big Girls Don’t Cry JK I’m Nick Riewoldt No Male http://www.facebook.com/pages/Big-Girls-Dont-Cry-JK-Im-Nick-Riewoldt/131327673586736 975
AFL Israel Folau No Male http://www.facebook.com/pages/Israel-Folau/103751973005455 961
Australia Roller Derby South West Sydney Rockets Yes Female http://www.facebook.com/SWSRollers 950
AFL So you hate Nick Riewoldt and Saint Kilda? Well, WE DON’T CARE!! No Male http://www.facebook.com/pages/So-you-hate-Nick-Riewoldt-and-Saint-Kilda-Well-WE-DONT-CARE/276967613558 944
AFL Nick Riewoldt is simply Amazing! No Male http://www.facebook.com/pages/Nick-Riewoldt-is-simply-Amazing/110966212265330 944
WNBL West Coast Waves WNBL (Official) Yes Female http://www.facebook.com/pages/West-Coast-Waves-WNBL-Official/140405595992217 924
Surfing New Zealand Paige Hareb No Female http://www.facebook.com/pages/Paige-Hareb/41028202156 918
Association of Surfing Professionals Stephanie Gilmore No Female http://www.facebook.com/pages/Stephanie-Gilmore/144907092211196 907
NBL Melbourne Tigers No Male http://www.facebook.com/pages/Melbourne-Australia/Melbourne-Tigers/92102966493 903
AFL Western Bulldogs No Male http://www.facebook.com/pages/Western-Bulldogs/109838169034373 897
Association of Surfing Professionals Stephanie Gilmore, ASP World Champ 08 No Female http://www.facebook.com/group.php?gid=49277034840 897
Cricket Australia VicSpirit Yes Female http://www.facebook.com/decvicspirit 897
Australia Roller Derby Australian Roller Derby Yes Female http://www.facebook.com/apps/application.php?id=50702062958 889
NRL Wests Tigers No Male http://www.facebook.com/pages/Wests-Tigers/112326002117486 883
Swimming Australia Stephanie Rice No Female http://www.facebook.com/pages/Stephanie-Rice/31724316114 875
Yachting Australia On a scale of 1 to Jessica Watson, how late are you going to be? No Female http://www.facebook.com/pages/On-a-scale-of-1-to-Jessica-Watson-how-late-are-you-going-to-be/126394410709136 872
AFL im not the whole team LOL jks im nick riewoldt No Male http://www.facebook.com/pages/im-not-the-whole-team-LOL-jks-im-nick-riewoldt/122137111154233 866
NBL New Zealand Breakers No Male http://www.facebook.com/pages/New-Zealand-Breakers/13572853087 864
ANZ Championship Southern Steel Yes Female http://www.facebook.com/pages/Southern-Steel/122455064445 863
NBL Save Our South Dragons:www. saveourdragons.com No Male http://www.facebook.com/group.php?gid=119477681571 854
AFL WESTERN BULLDOGS 2010 PREMIERSHIP TEAM No Male http://www.facebook.com/pages/WESTERN-BULLDOGS-2010-PREMIERSHIP-TEAM/304790027975 845
AFL ST KILDA SAINTS No Male http://www.facebook.com/pages/ST-KILDA-SAINTS/76945789299 842
Cricket Australia Ricky Ponting No Male http://www.facebook.com/pages/Ricky-Ponting/241137711766 832
Yachting Australia Congratulations Jessica Watson No Female http://www.facebook.com/pages/Congratulations-Jessica-Watson/126141770732367 819
Yachting Australia Jessica watson needs to do a victory lap No Female http://www.facebook.com/pages/Jessica-watson-needs-to-do-a-victory-lap/126000200750209 818
Ski and Snowboard Australia Torah Bright No Female http://www.facebook.com/pages/Torah-Bright/108189612543232 814
Tennis Australia Fans of Casey Dellacqua No Female http://www.facebook.com/group.php?gid=7797929676 812
Australia Roller Derby Coffs Coast Derby Dolls Yes Female http://www.facebook.com/coffscoastderbydolls 794
Australia Roller Derby Coastal Assassins Roller Derby Yes Female http://www.facebook.com/group.php?gid=333322017398 791
NBL Melbourne Tigers No Male http://www.facebook.com/group.php?gid=5606014924 785
Australia Roller Derby Macarthur Area Roller Derby Yes Female http://www.facebook.com/group.php?gid=159493366516 780
AFL Israel Folau No Male http://www.facebook.com/pages/Israel-Folau/116955588324978 779
Ski and Snowboard Australia I Love Torah Bright No Female http://www.facebook.com/group.php?gid=2231615522 775
Australian Canoeing Australian Canoeing Yes Both http://www.facebook.com/pages/Australian-Canoeing/126160049304 768
Yachting Australia 50,000 Australians who aren’t impressed by Jessica Watson. No Female http://www.facebook.com/pages/50000-Australians-who-arent-impressed-by-Jessica-Watson/123556457670379 764
NRL melbourne storm :) No Male http://www.facebook.com/pages/melbourne-storm-/234035998634 758
Tennis Australia Australian Tennis Magazine Yes Both http://www.facebook.com/AustralianTennisMagazine 758
AIS Triathlon Australia Yes Both http://www.facebook.com/pages/Triathlon-Australia/109868220482 749
AFL Nick Riewoldt No Male http://www.facebook.com/pages/Nick-Riewoldt/172278138719 735
Yachting Australia Good job Jessica Watson…LOL jk who cares No Female http://www.facebook.com/pages/Good-job-Jessica-WatsonLOL-jk-who-cares/121476651215383 735
NBL Melbourne Tigers Basketball Club No Male http://www.facebook.com/group.php?gid=34648208493 730
NBL Cairns Taipans No Male http://www.facebook.com/pages/Cairns-Australia/Cairns-Taipans/21797657272 704
ABL Victoria Aces ABL Baseball Yes Male http://www.facebook.com/pages/Victoria-Aces-ABL-Baseball/148494359261 696
ANZ Championship Sharelle McMahon No Female http://www.facebook.com/pages/Sharelle-McMahon/319948694384 695
AFL On a scale of 1 to Nick Riewoldt, how much do you cry? No Male http://www.facebook.com/group.php?gid=121183427898167 693
Cricket Australia Mitchell Johnson No Male http://www.facebook.com/pages/Mitchell-Johnson/205748394627 671
AFL Carlton Blues No Male http://www.facebook.com/pages/Melbourne-Australia/Carlton-Blues/159855878819 670
Hockey Australia Hockeyroos Yes Female http://www.facebook.com/TheHockeyroos 667
Cricket Australia Ricky Ponting No Male http://www.facebook.com/pages/Ricky-Ponting/137229063055 662
W-League Canberra United Fans Yes Female http://www.facebook.com/group.php?gid=31893404397 658
Australia Roller Derby Ballarat Roller Derby League Yes Female http://www.facebook.com/group.php?gid=29374990254 656
AFL People who love to see Nick Riewoldt cry! No Male http://www.facebook.com/group.php?gid=148336028873 653
AFL I am so tough…LOL jks im Nick Riewoldt No Male http://www.facebook.com/pages/I-am-so-toughLOL-jks-im-Nick-Riewoldt/126708587340052 651
Cricket Australia Ricky Ponting No Male http://www.facebook.com/pages/Ricky-Ponting/123737401997 642
AFL ACT 4 GWS Yes Male http://www.facebook.com/pages/ACT-4-GWS/131873296847254 619
AFL Jason Akermanis is a homophobe. No Male http://www.facebook.com/group.php?gid=118380594866779 618
AFL Nick Riewoldt No Male http://www.facebook.com/pages/Nick-Riewoldt/123958534299699 614
AFL ** THE ST. KILDA FOOTY TEAM ARE PUSSIES *** No Male http://www.facebook.com/group.php?gid=23885248308 610
AFL I’m the best Riewoldt in the afl LOL JKS I’m Nick Riewoldt No Male http://www.facebook.com/pages/Im-the-best-Riewoldt-in-the-afl-LOL-JKS-Im-Nick-Riewoldt/108273145887702 606
Australian Tennis Open Series Moorilla Hobart International – Australian Open Series Yes Both http://www.facebook.com/Moorillahobartinternational 604
AFL The NMFC Hoodie No Male http://www.facebook.com/pages/The-NMFC-Hoodie/111445338871169 602
Association of Surfing Professionals Stephanie Gilmore No Female http://www.facebook.com/pages/Stephanie-Gilmore/142740522405099 593
Ski and Snowboard Australia TORAH BRIGHT admirers No Female http://www.facebook.com/group.php?gid=39153538631 585
Yachting Australia Jessica Watson No Female http://www.facebook.com/pages/Jessica-Watson/120032174695447 584
WNBL WNBL Dandenong Jayco Rangers No Female http://www.facebook.com/jaycorangers 583
VFL Selkirk Roosters – North Ballarat Football Club No Male http://www.facebook.com/group.php?gid=42140256857 582
Yachting Australia enough about Jessica Watson, what was she even doing out of the kitchen? No Female http://www.facebook.com/pages/enough-about-Jessica-Watson-what-was-she-even-doing-out-of-the-kitchen/104220622957854 559
AIS Australia International Shooting Limited Yes Both http://www.facebook.com/pages/Australia-International-Shooting-Limited/107667902593163 544
Australia Roller Derby Toowoomba City Rollers Yes Female http://www.facebook.com/group.php?sid=ad51d5cced2878a1fb06ce3fc226ed05&amp;gid=47556742945 544
NRL NRL Wests Tigers to WIN 2010 GrandFinal =] No Male http://www.facebook.com/pages/NRL-Wests-Tigers-to-WIN-2010-GrandFinal-/382834705276 543
Australia Roller Derby Central Coast Roller Derby League Yes Female http://www.facebook.com/pages/Central-coast-Roller-Derby-League/127983460589017 540
VFL Williamstown Football Club Yes Male http://www.facebook.com/pages/Williamstown-Football-Club/129721150375587 524
ANZ Championship Waikato/BOP Magic Netball No Female http://www.facebook.com/group.php?gid=22870051534 523
Cricket Australia SACK RICKY PONTING No Male http://www.facebook.com/pages/SACK-RICKY-PONTING/47170131938 522
Association of Surfing Professionals Sally Fitzgibbons No Female http://www.facebook.com/pages/Sally-Fitzgibbons/124857020898523 520
Australia Roller Derby Bunbury Roller Derby Yes Female http://www.facebook.com/group.php?gid=308240290561 513
AFL Nick Riewoldt should quit AFL and go into acting No Male http://www.facebook.com/group.php?gid=140721399172 506
AFL Don’t you hate it when you’re in the shower and Jason Akermanis comes in? No Male http://www.facebook.com/pages/Dont-you-hate-it-when-youre-in-the-shower-and-Jason-Akermanis-comes-in/124465230905493 502
Australia Roller Derby South Island Sirens Yes Female http://www.facebook.com/pages/South-Island-Sirens/338788282489 500
Yachting Australia Who Gives a SHIT about Jessica Watson! No Female http://www.facebook.com/pages/Who-Gives-a-SHIT-about-Jessica-Watson/123119031040376 500
AFL Harry O’Brien Appreciation Society No Male http://www.facebook.com/group.php?gid=13241335355 484
Hockey Australia We Love the HOCKEYROOS!! No Female http://www.facebook.com/group.php?gid=56232500578 483
AFL I HATE NICK RIEWOLDT No Male http://www.facebook.com/group.php?gid=137386962662 481
AFL The Jason Akermanis Appreciation Society No Male http://www.facebook.com/group.php?gid=20900401086 470
Yachting Australia well done Jessica Watson now get the fuck of my TV No Female http://www.facebook.com/pages/well-done-Jessica-Watson-now-get-the-fuck-of-my-TV/100291586685735 469
NRL I’m from Queensland LOL, jk I’m greg inglis! No Male http://www.facebook.com/pages/Im-from-Queensland-LOL-jk-Im-greg-inglis/111237418920837 467
AFL Watching Nick Riewoldt Cry after St.Kilda lose another Grand Final No Male http://www.facebook.com/pages/Watching-Nick-Riewoldt-Cry-after-StKilda-lose-another-Grand-Final/162269510453692 466
NBL Croc Nation No Male http://www.facebook.com/group.php?gid=52006301589 466
NBL Skytrans Cairns Taipans – Official Site Yes Male http://www.facebook.com/group.php?gid=58922579539 465
AFL Melbourne Football Club No Male http://www.facebook.com/group.php?gid=58221576489 464
Futsal World Cup Futsal Whites – New Zealand National Futsal Team Yes Male http://www.facebook.com/pages/Futsal-Whites-New-Zealand-National-Futsal-Team/114218615296608 462
Cricket Australia Ricky Ponting No Male http://www.facebook.com/pages/Ricky-Ponting/195945165902 455
WNBL Bulleen Boomers WNBL No Female http://www.facebook.com/pages/Melbourne-Australia/Bulleen-Boomers-WNBL/202327667891 451
AFL Nick Riewoldt is a girl :) i can see his v@gina from here No Male http://www.facebook.com/pages/Nick-Riewoldt-is-a-girl-i-can-see-his-vgina-from-here/117956354881904 449
AFL Nick Riewoldt is a legend!!!!!! No Male http://www.facebook.com/group.php?gid=55620441856 443
ANZ Championship Queensland Firebirds No Female http://www.facebook.com/pages/Queensland-Firebirds/107604579268630 442
AFL Essendon Bombers Premiers 2010!! No Male http://www.facebook.com/pages/Essendon-Bombers-Premiers-2010/292548086075 441
AIHL Sydney Bears Yes Male http://www.facebook.com/pages/Sydney-Bears/231164562115 441
ANZ Championship Adelaide Thunderbirds No Female http://www.facebook.com/group.php?gid=8507055535 437
NRL Parramatta Eels No Male http://www.facebook.com/group.php?gid=7454744866 436
Australia Roller Derby The Bay Rollers Yes Female http://www.facebook.com/group.php?gid=120135028017847 435
Cycling Australia ANNA MEARES FAN SITE No Female http://www.facebook.com/group.php?gid=34081777864 432
AFL Fremantle Dockers : Rebuilding since 1995 No Male http://www.facebook.com/pages/Fremantle-Dockers-Rebuilding-since-1995/320031751833 429
Australia Roller Derby Northern Rivers Roller Derby Yes Female http://www.facebook.com/group.php?gid=268158445882 429
AFL I dont cry for no reason. LOL JK im nick riewoldt No Male http://www.facebook.com/pages/I-dont-cry-for-no-reason-LOL-JK-im-nick-riewoldt/153337298030869 421
NBL Gold Coast Blaze No Male http://www.facebook.com/group.php?gid=7547802362 421
Yachting Australia Jessica Watson and Justin Bieber, 2 girls im sick of hearing about! No Female http://www.facebook.com/pages/Jessica-Watson-and-Justin-Bieber-2-girls-im-sick-of-hearing-about/127370910613318 421
Swimming Australia Libby Trickett No Female http://www.facebook.com/pages/Libby-Trickett/112589588753917 413
Association of Surfing Professionals Layne Beachley No Female http://www.facebook.com/group.php?gid=28079830449 402
NRL Karmichael Hunt &amp; Israel Folau: Smartest NRL players in history No Male http://www.facebook.com/pages/Karmichael-Hunt-Israel-Folau-Smartest-NRL-players-in-history/125580140798379 399
ANZ Championship Sharelle McMahon is a legend! No Female http://www.facebook.com/group.php?gid=5757530889 398
WNBL WNBL – Canberra Capitals Yes Female http://www.facebook.com/group.php?gid=5865846788 389
AFL Carlton Blues FC No Male http://www.facebook.com/group.php?gid=85618681803 387
ABL Queensland Rams (ABL) Baseball Yes Male http://www.facebook.com/pages/Brisbane-Australia/Queensland-Rams-ABL-Baseball/169197546724 380
AFL Nick Riewoldt’s Hamstring No Male http://www.facebook.com/pages/Nick-Riewoldts-Hamstring/109495019089743 379
AIS Western Australian Institute of Sport Yes Both http://www.facebook.com/pages/Western-Australian-Institute-of-Sport/48671351622 370
AFL I’m not a sook, … lol jks I’m Nick Riewoldt No Male http://www.facebook.com/pages/Im-not-a-sook-lol-jks-Im-Nick-Riewoldt/106807982700894 362
Super League Digby Ioane Yes Male http://www.facebook.com/pages/Digby-Ioane/144417418939359 362
Australian Commonwealth Games Australian Commonwealth Games Team Yes Both http://www.facebook.com/pages/Australian-Commonwealth-Games-Team/75618129734 361
AFL Nick Riewoldt is a gun No Male http://www.facebook.com/pages/Nick-Riewoldt-is-a-gun/113783921973632 359
AFL Jarrod Harbrow Stay At The Western Bulldogs No Male http://www.facebook.com/pages/Jarrod-Harbrow-Stay-At-The-Western-Bulldogs/111810932186509 356
New Zealand Football Championship Auckland City Football Club Yes Male http://www.facebook.com/pages/Auckland-City-Football-Club/148287905188649 356
Australia Roller Derby WestSide Derby Dollz Yes Female http://www.facebook.com/pages/Sunshine-Australia/WestSide-Derby-Dollz/162298277113598 354
NRL Parramatta Eels No Male http://www.facebook.com/group.php?gid=128330661038 350
ANZ Championship West Coast Fever No Female http://www.facebook.com/pages/West-Coast-Fever/91664181794 348
Australia Roller Derby Gladstone Roller Derby Yes Female http://www.facebook.com/group.php?gid=316954807818 348
AFL Jack Riewoldt. . . . . better than Nick No Male http://www.facebook.com/pages/Jack-Riewoldt-better-than-Nick/129371470419320 346
Yachting Australia Jessica Watson: Creating unrealistic expectations for teenagers since 2010 No Female http://www.facebook.com/pages/Jessica-Watson-Creating-unrealistic-expectations-for-teenagers-since-2010/118546631518817 346
World Cup Soccer Socceroos to dominate in 2010 No Male http://www.facebook.com/pages/Socceroos-to-dominate-in-2010/125877250762609 339
Yachting Australia Jessica Watson. You are a legend!!! No Female http://www.facebook.com/pages/Jessica-Watson-You-are-a-legend/125996880750704 339
Cricket Australia I hate it when i am playing cricket and people mistake me for Ricky Ponting :( No Male http://www.facebook.com/pages/I-hate-it-when-i-am-playing-cricket-and-people-mistake-me-for-Ricky-Ponting-/118017778224320 337
Cricket Australia RICKY PONTING No Male http://www.facebook.com/pages/RICKY-PONTING/129223590423404 336
Australia Roller Derby Wollongong Illawarra Roller Derby Yes Female http://www.facebook.com/group.php?gid=41691708508 333
ANZ Championship Bring back Madison Browne to the Melbourne Vixens for 2011 No Female http://www.facebook.com/pages/Bring-back-Madison-Browne-to-the-Melbourne-Vixens-for-2011/128030433883908 332
Hockey Australia Fans of Hockeyroos Star Kate Hollywood No Female http://www.facebook.com/group.php?gid=11510183533 320
Cricket Australia Sachin Tendulkar is a far better player than Ricky Ponting…………. No Male http://www.facebook.com/pages/Sachin-Tendulkar-is-a-far-better-player-than-Ricky-Ponting/244882799978 317
A-League Melbourne Heart No Male http://www.facebook.com/group.php?gid=87490461145 313
Super League Van Humphries Yes Male http://www.facebook.com/pages/Van-Humphries/107372242625328 311
Yachting Australia VOTE JESSICA WATSON TO BE AUSTRALIAN OF THE YEAR 2011 No Female http://www.facebook.com/pages/VOTE-JESSICA-WATSON-TO-BE-AUSTRALIAN-OF-THE-YEAR-2011/117422734946982 305
Super League Stephen Larkham The God Of Australian Rugby No Male http://www.facebook.com/group.php?gid=6306455427 304
Yachting Australia The awkward moment when Jessica Watson realises she ran out of toilet paper No Female http://www.facebook.com/pages/The-awkward-moment-when-Jessica-Watson-realises-she-ran-out-of-toilet-paper/127488890595938 304
NRL Storm Justice No Male http://www.facebook.com/pages/Storm-Justice/109072595812317 301
Australia Roller Derby Lil’ Adelaide Rollers (Jr league) Yes Female http://www.facebook.com/group.php?gid=135497623155734 300
NRL Penrith Panther Pride Group Yes Male http://www.facebook.com/pages/Penrith-Panther-Pride-Group/117405254938826 300
NRL parra eels suck No Male http://www.facebook.com/group.php?gid=48926978047 298
W-League Perth Glory Women Yes Female http://www.facebook.com/PerthGloryWomen 298
NBL Skytrans Cairns Taipans No Male http://www.facebook.com/group.php?gid=30914182168 297
AFL Western Bulldogs No Male http://www.facebook.com/pages/Western-Bulldogs/275365171824 293
AFL Israel Folau No Male http://www.facebook.com/pages/Israel-Folau/105651542802171 290
New Zealand Football Championship Canterbury United Dragons Yes Male http://www.facebook.com/pages/Christchurch-New-Zealand/Canterbury-United-Dragons/44817150629?ref=sgm 290
AFL ZAC DAWSON No Male http://www.facebook.com/group.php?gid=198619550653 289
Bendigo Football League Eaglehawk Football Netball Club No Male http://www.facebook.com/group.php?gid=19383266567 289
NRL Uncle Greg Inglis! No Male http://www.facebook.com/pages/Uncle-Greg-Inglis/115621741802256 289
AFL Hi im Nick Riewoldt and my kick gets smothered while im running into goal. No Male http://www.facebook.com/pages/Hi-im-Nick-Riewoldt-and-my-kick-gets-smothered-while-im-running-into-goal/113141802079373 288
Cricket Australia Ricky Thomas Ponting No Male http://www.facebook.com/pages/Ricky-Thomas-Ponting/62126216559 288
Cricket Australia ricky ponting No Male http://www.facebook.com/pages/ricky-ponting/104967602866895 286
AFL THE RETURN OF NICK RIEWOLDT No Male http://www.facebook.com/group.php?gid=121320254545649 285
Cricket Australia That awkward moment when you bowl Ricky Ponting out. No Male http://www.facebook.com/pages/That-awkward-moment-when-you-bowl-Ricky-Ponting-out/129375210417172 283
First class cricket 10,000 people for the tassie tigers to offer Michael Hogan a contract No Male http://www.facebook.com/group.php?gid=199991919914 279
AFL who is zac dawson? No Male http://www.facebook.com/group.php?gid=117682938271903 278
Australia Roller Derby Mackay City Roller Maidens Yes Female http://www.facebook.com/group.php?gid=49236532660 278
Super League Senator Gary Humphries No Male http://www.facebook.com/group.php?gid=5774148358 273
Cricket Australia Ricky Ponting No Male http://www.facebook.com/pages/Ricky-Ponting/147996318552397 271
VFL Northern Bullants Football Club No Male http://www.facebook.com/group.php?gid=8703312054 269
Cricket Australia Ricky ponting, The Greatest captain and Batsman. All the time No Male http://www.facebook.com/pages/Ricky-ponting-The-Greatest-captain-and-Batsman-All-the-time/103696632999325 267
AFL I’m not a traitor to my sport… LOL jks, im Israel Folau No Male http://www.facebook.com/pages/Im-not-a-traitor-to-my-sport-LOL-jks-im-Israel-Folau/126807534010649 265
AFL Nick Riewoldt could take on all of richmond ! No Male http://www.facebook.com/pages/Nick-Riewoldt-could-take-on-all-of-richmond-/111208798892678 258
NRL Cowboys Supporters Team Yes Male http://www.facebook.com/pages/Cowboys-Supporters-Team/73747016600 258
AFL Supporters of Greater Western Sydney Giants – AFL No Male http://www.facebook.com/group.php?gid=197444073672 257
Cricket Australia Ricky Ponting is a wanker No Male http://www.facebook.com/pages/Ricky-Ponting-is-a-wanker/161754303854621 257
AFL Melbourne FC Demons No Male http://www.facebook.com/group.php?gid=5958818090 256
AFL its not all about the money… LOL jkz im Israel Folau No Male http://www.facebook.com/pages/its-not-all-about-the-money-LOL-jkz-im-Israel-Folau/128394483853228 255
Australia Roller Derby Eastern Region Roller Derby Yes Female http://www.facebook.com/pages/Eastern-Region-Roller-Derby/153743871304094 254
WNBL BDS Logan Thunder (WNBL) No Female http://www.facebook.com/pages/BDS-Logan-Thunder-WNBL/130276220356483 254
Yachting Australia piss off jason derulo, jessica watson rides way more solo then you. No Female http://www.facebook.com/pages/piss-off-jason-derulo-jessica-watson-rides-way-more-solo-then-you/104583972920928 254
NRL Todd Carney 16 – Canberra Raiders 6……..(17/4/2010) Roosters Vs. Raiders No Male http://www.facebook.com/pages/Todd-Carney-16-Canberra-Raiders-61742010-Roosters-Vs-Raiders/117965208220477 253
AFL I’m not going to cry… LOL jk, I’m Nick Riewoldt No Male http://www.facebook.com/pages/Im-not-going-to-cry-LOL-jk-Im-Nick-Riewoldt/131259470224753 250
AFL zac dawson should get facebook No Male http://www.facebook.com/group.php?gid=159043742851 250
Cricket Australia Sachin Tendulkar v/s Ricky ponting…..! No Male http://www.facebook.com/pages/Sachin-Tendulkar-vs-Ricky-ponting/454039310276 249
Hockey Australia Show Our support for Hockeyroos legend, Nikki Hudson !!!! No Female http://www.facebook.com/group.php?gid=37706740930 249
NBL Wollongong Hawks No Male http://www.facebook.com/group.php?gid=2511926702 249
New Zealand Football Championship Central United Football Club Yes Male http://www.facebook.com/pages/Central-United-Football-Club/115911155092685 249
ANZ Championship Melbourne Vixens Yes Female http://www.facebook.com/pages/Melbourne-Vixens/116792547348 247
NBL Adelaide 36ers are the greatest team of ANY kind EVER!! No Male http://www.facebook.com/group.php?gid=4668998590 246
New Zealand Football Championship North Force Yes Male http://www.facebook.com/pages/North-Force/324200026434 246
Yachting Australia Hope Jessica Watson sinks just as she comes into Sydney No Female http://www.facebook.com/pages/Hope-Jessica-Watson-sinks-just-as-she-comes-into-Sydney/128373960506105 246
NRL Trend Micro Proud Sponsors of The Wests Tigers No Male http://www.facebook.com/pages/Trend-Micro-Proud-Sponsors-of-The-Wests-Tigers-/422752476000 245
AFL Team GWS No Male http://www.facebook.com/group.php?gid=211851956941 244
AFL nick dal santo No Male http://www.facebook.com/group.php?gid=6067599314 244
ANZ Championship Southern Steel No Female http://www.facebook.com/pages/southern-steel/74347721752 242
NBL Cairns Taipans No Male http://www.facebook.com/group.php?gid=5532773831 242
New Zealand Football Championship Three Kings United Football Club Yes Male http://www.facebook.com/pages/Three-Kings-United-Football-Club/114203305266200 242
Super League 2009 VODACOM SUPER 14 No Male http://www.facebook.com/group.php?gid=70577088568 242
Cricket Australia Ricky Ponting Is The Best Batsman Since Bradman No Male http://www.facebook.com/pages/Ricky-Ponting-Is-The-Best-Batsman-Since-Bradman/255655401283 241
Yachting Australia Give Jessica Watson the World Record. No Female http://www.facebook.com/pages/Give-Jessica-Watson-the-World-Record/123816444296161 240
Yachting Australia why was jessica watson out of the ktichen No Female http://www.facebook.com/pages/why-was-jessica-watson-out-of-the-ktichen/126286440721630 240
AFL i love nick riewoldt!!!!!!! No Male http://www.facebook.com/pages/i-love-nick-riewoldt/372337761123 239
Yachting Australia get off the news jessica watson! -__- No Female http://www.facebook.com/pages/get-off-the-news-jessica-watson-__-/123017421049627 238
A-League IF YOU LOVE YOUR PERTH GLORY JOIN THIS GROUP No Male http://www.facebook.com/pages/IF-YOU-LOVE-YOUR-PERTH-GLORY-JOIN-THIS-GROUP/241518739726 237
Olympics Sydney 2000 Volunteers Reunion Yes Both http://www.facebook.com/pages/Sydney-2000-Volunteers-Reunion/148924101787988 237
AFL I was shocked when i realised St. Kilda spelt backwards is Nick Riewoldt! No Male http://www.facebook.com/pages/I-was-shocked-when-i-realised-St-Kilda-spelt-backwards-is-Nick-Riewoldt/110557032321674 232
AFL Western Bulldogs No Male http://www.facebook.com/pages/Western-Bulldogs/110292775655582 232
AWIHL Australian Women’s Ice Hockey League (AWIHL) Yes Female http://www.facebook.com/group.php?gid=175729322584 232
Cycling Australia Anna Meares No Female http://www.facebook.com/pages/Anna-Meares/105550906144326 231
NRL Canberra Raiders No Male http://www.facebook.com/pages/Canberra-Australia/Canberra-Raiders/142939450791 231
World Interuniversity Games Australian University Socceroos No Both http://www.facebook.com/pages/Australian-University-Socceroos/279400107713 226
Yachting Australia Jessica Watson an inspiration to our generation No Female http://www.facebook.com/pages/Jessica-Watson-an-inspiration-to-our-generation/126301634051402 223
Australia Roller Derby Malice Springs Roller Derby League Yes Female http://www.facebook.com/group.php?gid=126243000731531 222
Netball Australia Netball Australia No Female http://www.facebook.com/pages/Netball-Australia/126300664079926 222
Yachting Australia hey everyone I’m back.. LOL jks i’m Jessica Watson. No Female http://www.facebook.com/pages/hey-everyone-Im-back-LOL-jks-im-Jessica-Watson/107695509275622 222
NBL SAVE OUR MELBOURNE TIGERS NBL TEAM , THIS SEASON. No Male http://www.facebook.com/group.php?gid=80781137420 220
Yachting Australia Jessica Watson is a true Aussie :) No Female http://www.facebook.com/pages/Jessica-Watson-is-a-true-Aussie-/123215391029697 218
AFL Nick Riewoldt is the most overrated player in the AFL. No Male http://www.facebook.com/group.php?gid=110691538949948 217
Archery Australia Guy Phillips Yes Male http://www.facebook.com/pages/Guy-Phillips/136216599725314 215
AFL Nick Riewoldt is the most overated footballer EVER No Male http://www.facebook.com/group.php?gid=26438816758 214
VFL Port Melbourne Football Club No Male http://www.facebook.com/group.php?gid=33498663962 214
NRL Greg Inglis RULES ALL No Male http://www.facebook.com/pages/Greg-Inglis-RULES-ALL/261158518110 213
NSW Rugby League TIGERS Yes Male http://www.facebook.com/pages/Rozelle-Australia/TIGERS/49309399499 213
NWBL Wollongong Roller Hawks No Male http://www.facebook.com/group.php?gid=34282398124 211
NRL Parramatta eels are chokers No Male http://www.facebook.com/group.php?gid=5408088690 210
AFL Jason Akermanis is a legend No Male http://www.facebook.com/group.php?gid=10308061363 209
AFL No Nick Riewoldt=NO SAINTS No Male http://www.facebook.com/group.php?gid=126384667372393 208
AFL Nick Riewoldt Has Wrecked Everyones Supercoach/ Dream team :( No Male http://www.facebook.com/pages/Nick-Riewoldt-Has-Wrecked-Everyones-Supercoach-Dream-team-/100824333294001 205
Archery Australia Archery Australia Yes Both http://www.facebook.com/pages/Archery-Australia/145279848848091 205
Gridiron Australia Perth Blitz Yes Male http://www.facebook.com/perthblitz 205
NRL Joel Monaghan No Male http://www.facebook.com/pages/Joel-Monaghan/135908796441211 202
NRL PARRAMATTA EELS 2010!! No Male http://www.facebook.com/group.php?gid=358450638465 201
Yachting Australia Jessica Watson – What an Inspiration!!! No Female http://www.facebook.com/pages/Jessica-Watson-What-an-Inspiration/121503394536631 197
NRL 24 Years Without A Premiership, 2010 Has To Be The Year Of The Eel!!!!! No Male http://www.facebook.com/group.php?gid=81451729672 196
AFL Brendan Fevola Yes Male http://www.facebook.com/pages/Brendan-Fevola/127492360631743 194
ANZ Championship Julie Corletto Fan Club!! :) No Female http://www.facebook.com/pages/Julie-Corletto-Fan-Club-/318030705874 194
Waikato Ladies Division A Matamata Ladies soccer team Yes Female http://www.facebook.com/pages/Matamata-New-Zealand/Matamata-Ladies-soccer-team/180195909725 192
Cricket Australia Ricky Ponting,Sachin Tendulkar And Brian Lara.Greatest Batsmen In The Earth No Male http://www.facebook.com/pages/Ricky-PontingSachin-Tendulkar-And-Brian-LaraGreatest-Batsmen-In-The-Earth/111536212199183 190
NRL Hand Parramatta EELS the 2009 premiership No Male http://www.facebook.com/group.php?gid=119796744704100 189
AFL The Nick Riewoldt Fan Club No Male http://www.facebook.com/pages/The-Nick-Riewoldt-Fan-Club/106669252729912 188
NBL NBL fans deserve more! No Male http://www.facebook.com/group.php?gid=33625778290 188
NRL Wests Tigers :) No Male http://www.facebook.com/pages/Wests-Tigers-/301377022749 187
NRL David gallop hit the Storm harder than Greg Inglis hit his Girlfriend No Male http://www.facebook.com/pages/David-gallop-hit-the-Storm-harder-than-Greg-Inglis-hit-his-Girlfriend/120109911339812 186
NRL Wests Tigers No Male http://www.facebook.com/pages/Wests-Tigers/409396002094 186
AFL Whos Nick Riewoldt???…. O Hes Jack Riewoldts Cousin? No Male http://www.facebook.com/pages/Whos-Nick-Riewoldt-O-Hes-Jack-Riewoldts-Cousin/110375105677913 185
ANZ Championship Thunderbirds Adelaide Netball Club Appreciation Community No Female http://www.facebook.com/group.php?gid=16914617988 185
AFL Let Tasmania have an AFL team. West Sydney &amp; Gold Coast can get stuffed! No Male http://www.facebook.com/group.php?gid=81434590574 184
Victorian Amateur Football Association Fitzroy Reds Football Club No Male http://www.facebook.com/group.php?gid=2697300855 184
Cricket Australia You might know ben mitchell but I know Lucas Johnson No Male http://www.facebook.com/pages/You-might-know-ben-mitchell-but-I-know-Lucas-Johnson/100470416669110 183
AFL Im not a sook LOL JK im nick riewoldt No Male http://www.facebook.com/pages/Im-not-a-sook-LOL-JK-im-nick-riewoldt/123678334336451 182
Super League act brumbies No Male http://www.facebook.com/pages/act-brumbies/188338778385 182
New Zealand Football Championship Matamata Swifts AFC Yes Male http://www.facebook.com/pages/Matamata-Swifts-AFC/42627979485 180
Yachting Australia Who is this Jessica Watson and what the f**k is she doing out of the kitchen No Female http://www.facebook.com/pages/Who-is-this-Jessica-Watson-and-what-the-fk-is-she-doing-out-of-the-kitchen/126629597364191 180
AFL Trent Cotchin No Male http://www.facebook.com/group.php?gid=288344968328 179
NRL PARRAMATTA EELS ARE THE REAL 2009 PREMIERS No Male http://www.facebook.com/group.php?gid=104384542938146 179
WNBL Townsville McCafe Fire Yes Female http://www.facebook.com/pages/Townsville-Australia/Townsville-McCafe-Fire/239691963244 179
Yachting Australia Jessica Watson No Female http://www.facebook.com/pages/Jessica-Watson/117614654943877 179
Cricket Australia I Can Catch like Ricky Ponting LOL jks I’m Robert Green No Male http://www.facebook.com/pages/I-Can-Catch-like-Ricky-Ponting-LOL-jks-Im-Robert-Green/101172559935644 178
Greater Western Sydney and Blue Mountains Senior AFL IGA PENRITH RAMS No Male http://www.facebook.com/group.php?gid=34780778851 178
NRL Go Parramatta Eels! No Male http://www.facebook.com/group.php?gid=148018121638 178
AFL Pie Cast on Magpie Radio No Male http://www.facebook.com/group.php?gid=38631600173 177
Yachting Australia I absolutely love Jessica Watson, LOL jk she should get the fuck off my tv No Female http://www.facebook.com/pages/I-absolutely-love-Jessica-Watson-LOL-jk-she-should-get-the-fuck-off-my-tv/122616907763569 177
Yachting Australia Jessica Watson No Female http://www.facebook.com/pages/Jessica-Watson/119709048060836 176
AFL Nick Riewoldt is the most over rated player in the AFL No Male http://www.facebook.com/group.php?gid=54855191775 175
AFL Heath Shaw’s smother on Nick Riewoldt in the 2010 AFL Grand Final replay No Male http://www.facebook.com/pages/Heath-Shaws-smother-on-Nick-Riewoldt-in-the-2010-AFL-Grand-Final-replay/163638773647933 175
NBL South Dragons 2008/09 Nbl Champions No Male http://www.facebook.com/group.php?gid=74419386400 175
AFL Nick Riewoldt is by far the best captain in the AFL :) No Male http://www.facebook.com/group.php?gid=331324493603 174
AFL Vote Julia Gillard as full forward for the Bulldogs!!! No Male http://www.facebook.com/pages/Vote-Julia-Gillard-as-full-forward-for-the-Bulldogs/135068153186079 174
Yachting Australia Even Jessica Watson is more manlier than Justin Bieber!! No Female http://www.facebook.com/pages/Even-Jessica-Watson-is-more-manlier-than-Justin-Bieber/120849107946146 172
Australia Roller Derby Latrobe City Roller Derby Yes Female http://www.facebook.com/group.php?gid=120844284640701 170
Cricket Australia Mitchell Johnson No Male http://www.facebook.com/pages/Mitchell-Johnson/247344767816 170
AFL Nick Riewoldt you legend… wait Jack Riewoldt you BLOODY LEGEND No Male http://www.facebook.com/pages/Nick-Riewoldt-you-legend-wait-Jack-Riewoldt-you-BLOODY-LEGEND/135177409833116 169
AFL Im Not Really That Awesome, LOL jk, Im Israel Folau ? No Male http://www.facebook.com/pages/Im-Not-Really-That-Awesome-LOL-jk-Im-Israel-Folau-3/120925127943654 167
AFL don’t you love it when nick riewoldt cries??? No Male http://www.facebook.com/group.php?gid=298444092430 167
AFL Nick Riewoldt crying is whats wrong with modern day football. No Male http://www.facebook.com/group.php?gid=138457184020 167
Australia Roller Derby Twin City Roller Derby Yes Female http://www.facebook.com/group.php?gid=139307859438040 167
Yachting Australia Why was Jessica Watson sailing when she should of been in the kitchen? No Female http://www.facebook.com/pages/Why-was-Jessica-Watson-sailing-when-she-should-of-been-in-the-kitchen/118222738216398 167
NBL Cairns Taipans No Male http://www.facebook.com/pages/Cairns-Taipans/107859085909379 166
Yachting Australia Jessica Watson No Female http://www.facebook.com/pages/Jessica-Watson/126295620716537 166
VFL Bendigo Bombers Football Club No Male http://www.facebook.com/group.php?gid=166091156567 165
Yachting Australia Congratulations Jessica Watson!!! No Female http://www.facebook.com/pages/Congratulations-Jessica-Watson/123583931000482 165
AFL I witnessed the day Nick Riewoldt cried and Collingwood choked No Male http://www.facebook.com/pages/I-witnessed-the-day-Nick-Riewoldt-cried-and-Collingwood-choked/149372788433568 164
NRL I dont beat up my wife… LOL jk, I’m Greg Inglis No Male http://www.facebook.com/pages/I-dont-beat-up-my-wife-LOL-jk-Im-Greg-Inglis/125535047476432 164
NRL PARRAMATTA EELS Fans No Male http://www.facebook.com/group.php?gid=150462858565 163
Gridiron Australia Gridiron Australia Yes Male http://www.facebook.com/pages/Gridiron-Australia/160827530614432 161
AFL WESTERN BULLDOGS No Male http://www.facebook.com/pages/WESTERN-BULLDOGS/271303674325 160
AFL The awkward moment when Nick Riewoldt doesnt cry No Male http://www.facebook.com/pages/The-awkward-moment-when-Nick-Riewoldt-doesnt-cry/131407046911517 159
Commonwealth Bank Trophy Melbourne Phoenix Netball Club No Female http://www.facebook.com/group.php?gid=4033129771 157
AFL All-star AFL players No Male http://www.facebook.com/group.php?gid=56642563092 156
VFL Borough Supporters Club No Male http://www.facebook.com/group.php?gid=155731210808 156
NRL I HATE THE PARRA EELS No Male http://www.facebook.com/group.php?gid=104292306272749 155
AFL Greater Western Sydney Giants No Male http://www.facebook.com/pages/Sydney-Australia/Greater-Western-Sydney-Giants/162243937147273 154
Cricket Australia I used to call Ricky Ponting:Ricky Pointing No Male http://www.facebook.com/pages/I-used-to-call-Ricky-PontingRicky-Pointing/261784462789 154
Association of Surfing Professionals FANS OF STEPHANIE GILMORE No Female http://www.facebook.com/group.php?gid=44907968513 153
ANZ Championship Sharelle McMahon Is A Legend! No Female http://www.facebook.com/pages/Sharelle-McMahon-Is-A-Legend/108356635860817 151
NRL Wests Tigers NYC No Male http://www.facebook.com/group.php?gid=14767245041 151
First class cricket 1,000 people for Tassie Tigers to offer Rana Naved-Ul-Hasan a full Contract No Male http://www.facebook.com/group.php?gid=242627714570 150
AFL Nick Riewoldt runs into an open goal then says ayo, where’d the ball go? No Male http://www.facebook.com/group.php?gid=165095276837671 149
AFL the awkward moment when nick riewoldt kicks air.. No Male http://www.facebook.com/group.php?gid=112931602100261 147
AFL nick riewoldt No Male http://www.facebook.com/pages/nick-riewoldt/136304513062911 147
AFL Daniel Jackson – TIGER TUFF! No Male http://www.facebook.com/group.php?gid=123091481992 146
AFL Nick Riewoldt No Male http://www.facebook.com/group.php?gid=136505203508 146
Yachting Australia Who’s Jessica Watson? Everyone was at the Opera House for Kate’s Party No Female http://www.facebook.com/pages/Whos-Jessica-Watson-Everyone-was-at-the-Opera-House-for-Kates-Party/119725484724523 146
Triathlon Australia Emma Moffatt No Female http://www.facebook.com/pages/Emma-Moffatt/72886464577 145
League Name Official Gender Url Total members
Australia Roller Derby Darwin Roller Girls Yes Female http://www.facebook.com/group.php?gid=125347807505031 144
Cricket Australia Sack Ricky Ponting No Male http://www.facebook.com/pages/Sack-Ricky-Ponting/113222525670 144
KFC Twenty20 Big Bash Queensland Bulls Supporters No Male http://www.facebook.com/group.php?gid=53271082331 144
NRL VOTE for the Parramatta Eels legends to take back OUR CLUB! No Male http://www.facebook.com/group.php?gid=38061441379 144
NRL PARRA FOR 09 PREMIERS! No Male http://www.facebook.com/group.php?gid=276660820620 143
AFL Nick Riewoldt deserves respect join if you &lt;3 him as much as we do &lt;3 No Male http://www.facebook.com/pages/Nick-Riewoldt-deserves-respect-join-if-you-3-him-as-much-as-we-do-3/100356096681161 142
Hockey Australia The Nicole Arrold supporters group No Female http://www.facebook.com/group.php?gid=19906982621 142
NRL Greg the freak Inglis No Male http://www.facebook.com/pages/Greg-the-freak-Inglis/115114331857350 142
AFL Nick Riewoldt &lt;3 No Male http://www.facebook.com/group.php?gid=115379428487302 141
Cricket Australia Mitchell Johnson’s Headbutt on Scott Styris No Male http://www.facebook.com/pages/Mitchell-Johnsons-Headbutt-on-Scott-Styris/343842583684 141
AFL Melbourne Demons No Male http://www.facebook.com/group.php?gid=48828831930 140
Yachting Australia Jessica Watson No Female http://www.facebook.com/pages/Jessica-Watson/126124517403989 140
ANZ Championship Natalie Medhurst Fan Club No Female http://www.facebook.com/group.php?gid=100847091697 138
World Cup Soccer kickoff.com.au: A-League, Socceroos, Australian and International football No Male http://www.facebook.com/pages/kickoffcomau-A-League-Socceroos-Australian-and-International-football/238919388600 138
Auckland Football Federation Tauranga City United AFC Yes Male http://www.facebook.com/pages/Mount-Maunganui/Tauranga-City-United-AFC/334525338847 137
NRL Joel Monaghan Appreciation Group No Male http://www.facebook.com/group.php?gid=25178542343 135
VFL Sandringham Football Club (Zebras) No Male http://www.facebook.com/group.php?gid=12333506350 134
Yachting Australia Oh thanks Jessica Watson, now whatever I do, my parents compare me to you &gt;:( No Female http://www.facebook.com/pages/Oh-thanks-Jessica-Watson-now-whatever-I-do-my-parents-compare-me-to-you-/119663811397858 134
AFL Israel Folau has discraced rugby league and is a DOG No Male http://www.facebook.com/pages/Israel-Folau-has-discraced-rugby-league-and-is-a-DOG/131445246866465 131
Hockey Australia I think the Hockeyroos are HOT!!! No Female http://www.facebook.com/group.php?gid=26654870666 130
AFL I can score a goal from two centimetres away LOL JK I am Nick Riewoldt No Male http://www.facebook.com/group.php?gid=146193005424409 129
NRL PARRAMATTA EELS PETITION FOR FITZGERALD TO BE BOOTED No Male http://www.facebook.com/group.php?gid=41645097753 129
Yachting Australia Jessica Watson’s Homecoming (15/5/2010) No Female http://www.facebook.com/pages/Jessica-Watsons-Homecoming-1552010/123761510982916 128
Yachting Australia Let’s crash Jessica Watson’s birthday party!!! No Female http://www.facebook.com/pages/Lets-crash-Jessica-Watsons-birthday-party/122158604472275 128
Cricket Australia ricky ponting is greatest player ever and the best captain No Male http://www.facebook.com/pages/ricky-ponting-is-greatest-player-ever-and-the-best-captain/254444226676 127
VFL port melbourne the mighty borough fan club No Male http://www.facebook.com/group.php?gid=34472844691 127
Yachting Australia Jessica Watson No Female http://www.facebook.com/pages/Jessica-Watson/121625561191295 127
AFL Team GWS No Male http://www.facebook.com/pages/Team-GWS/110460898989193 126
AFL Dear Nick Riewoldt, you are actually amazing, the end. No Male http://www.facebook.com/pages/Dear-Nick-Riewoldt-you-are-actually-amazing-the-end/135359693176938 126
AFL why bag nick riewoldt when hes one of the best in the afl. :) No Male http://www.facebook.com/group.php?gid=116883778331692 126
Yachting Australia JESSICA WATSON!!!! No Female http://www.facebook.com/pages/JESSICA-WATSON/122192024469659 125
Yachting Australia Jessica Watson get the fuck off the boat and get in the kitchen!!! No Female http://www.facebook.com/pages/Jessica-Watson-get-the-fuck-off-the-boat-and-get-in-the-kitchen/121897721171642 125
NRL PARRA EELS 2010! No Male http://www.facebook.com/group.php?gid=108419949179386 122
AFL I love NRL, LOL jk i’m Israel Folau. No Male http://www.facebook.com/pages/I-love-NRL-LOL-jk-im-Israel-Folau/132015913479883?ref=search 121
AFL I love NRL, LOL jk i’m Israel Folau. No Male http://www.facebook.com/pages/I-love-NRL-LOL-jk-im-Israel-Folau/132015913479883 121
NRL PARRAMATTA EELS SUCK No Male http://www.facebook.com/group.php?gid=119499901408921 121
AFL Football is my religion – Nick Riewoldt is my god No Male http://www.facebook.com/group.php?gid=109362265758199 119
AWIHL Melbourne Dragons Ice Hockey Club Yes Female http://www.facebook.com/group.php?gid=49813325169 119
Ski and Snowboard Australia Who thinks Torah Bright is Sexy? No Female http://www.facebook.com/group.php?gid=320603577828 119
Yachting Australia Jessica Watson-Youngest to sail around the world unassisted :) No Female http://www.facebook.com/pages/Jessica-Watson-Youngest-to-sail-around-the-world-unassisted-/121947317826682 119
A-League Melbourne Heart No Male http://www.facebook.com/group.php?gid=110161087772 118
NBL Perth Wildcats (Catties Fans) No Male http://www.facebook.com/group.php?gid=7620876603 118
AFL St.Kilda Would Play Better With A Cardboard Cutout Of Nick Riewoldt No Male http://www.facebook.com/group.php?gid=122441481119343 117
AFL Nick Riewoldt Is A Cry Baby No Male http://www.facebook.com/group.php?gid=107851489249042 117
NBL Bring Allen Iverson to the Adelaide 36ers! No Male http://www.facebook.com/group.php?gid=130841542045 116
Super League Melbourne Rebels No Male http://www.facebook.com/melbrebels 116
Yachting Australia Jessica Watson will never get a boyfriend, becos she’ll always wanna go solo No Female http://www.facebook.com/pages/Jessica-Watson-will-never-get-a-boyfriend-becos-shell-always-wanna-go-solo/128325197177792 115
Cricket Australia Mr Punter Ricky Ponting No Male http://www.facebook.com/pages/Mr-Punter-Ricky-Ponting/343721888320 114
Super League NSW Waratahs No Male http://www.facebook.com/pages/NSW-Waratahs/114075248608678 114
New Zealand Football Championship Melville United AFC Yes Male http://www.facebook.com/pages/Melville-United-AFC/112643954369 112
Ski and Snowboard Australia TORAH BRIGHT IS OUR WINTER BABE HERO No Female http://www.facebook.com/group.php?gid=327210689168 112
NRL Matt Johns to coach the Newcastle Knights in 2010! No Male http://www.facebook.com/group.php?gid=105298639854 111
World Cup Soccer Brett Holman shouldn’t play for the Socceroos No Male http://www.facebook.com/pages/Brett-Holman-shouldnt-play-for-the-Socceroos/155289433083 111
NBL Adelaide 36ers No Male http://www.facebook.com/group.php?gid=19294944254 110
Association of Surfing Professionals Layne Beachley No Female http://www.facebook.com/pages/Layne-Beachley/112163468799477 109
AFL i can kick a goal from 1 meter…LOL JK im Nick riewoldt No Male http://www.facebook.com/group.php?gid=131958810186687 107
Yachting Australia Hopes jessica watson does not make it and crashes. Bitch should be at school No Female http://www.facebook.com/pages/Hopes-jessica-watson-does-not-make-it-and-crashes-Bitch-should-be-at-school/116097561754353 107
AFL I can kick a goal from the goalsquare, lol jks im nick riewoldt No Male http://www.facebook.com/pages/I-can-kick-a-goal-from-the-goalsquare-lol-jks-im-nick-riewoldt/159795354038416 106
AFL Give Zac Dawson a FRIGGIN game! No Male http://www.facebook.com/group.php?gid=26587636537 105
NRL Wests Tigers Fanatics No Male http://www.facebook.com/pages/Wests-Tigers-Fanatics/102701837050 105
Swimming Australia Libby Trickett is better than Michael Phelps No Female http://www.facebook.com/pages/Libby-Trickett-is-better-than-Michael-Phelps/238859572935 105
Yachting Australia Jessica Watson No Female http://www.facebook.com/pages/Jessica-Watson/121801314514513 104
NBL Adelaide 36ers Fan Zone No Male http://www.facebook.com/group.php?gid=18471779614 102
AFL You think period pains are bad? Try winning a game without Nick Riewoldt. No Male http://www.facebook.com/pages/You-think-period-pains-are-bad-Try-winning-a-game-without-Nick-Riewoldt/121744834517251 101
A-League Melbourne Victory&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt; Melbourne Heart No Male http://www.facebook.com/group.php?gid=101649756541628 100
NBL Crocs to take the NBL title No Male http://www.facebook.com/group.php?gid=56652756789 100
AFL Rowie: The Adelaide version of Nick Riewoldt?? No Male http://www.facebook.com/group.php?gid=30125259488 99
VFL The NAB Northern Bullants appreciation society No Male http://www.facebook.com/group.php?gid=58422601989 99
Yachting Australia welcome home jessica watson No Female http://www.facebook.com/pages/welcome-home-jessica-watson/117379318303026 99
NBL Melbourne Tigers NBL HUMMER CHAMPIONS 2007/08 No Male http://www.facebook.com/group.php?gid=23988850194 98
Super League Waratahs 2008 No Male http://www.facebook.com/group.php?gid=6889666197 98
AFL Greeks who support Richmond F.C the Tigers No Male http://www.facebook.com/group.php?gid=56793324172 96
AFL Jason Akermanis No Male http://www.facebook.com/pages/Jason-Akermanis/376142636801 96
ANZ Championship Melbourne Vixens No Female http://www.facebook.com/pages/Melbourne-Vixens/115786047326 96
AFL 1000 people for Nick Riewoldt to go on a date with Jen Tai No Male http://www.facebook.com/group.php?gid=193538287408 95
Cricket Australia Mitchell Johnson No Male http://www.facebook.com/pages/Mitchell-Johnson/286483538484 95
NRL Greg Inglis signed for broncos joke he rejected us No Male http://www.facebook.com/pages/Greg-Inglis-signed-for-broncos-joke-he-rejected-us/109757529078378 95
AFL Jason Akermanis handstand appreciation society No Male http://www.facebook.com/group.php?gid=19647855868 94
ANZ Championship Sharelle McMahon No Female http://www.facebook.com/pages/Sharelle-McMahon/138929416130874 94
AWIHL Australian Women’s Ice Hockey League Yes Female http://www.facebook.com/AWIHL 94
AFL Nick Riewoldt Sucks No Male http://www.facebook.com/group.php?gid=112243132146834 93
ANZ Championship Canterbury Tactix No Female http://www.facebook.com/group.php?gid=119739981064 93
Association of Surfing Professionals Laura Enever No Female http://www.facebook.com/group.php?gid=368285556540 93
Cricket Australia I hate it when I’m playing cricket and people mistake me for Ricky Ponting. No Male http://www.facebook.com/pages/I-hate-it-when-Im-playing-cricket-and-people-mistake-me-for-Ricky-Ponting/157247687633039 93
AFL Greater Western Sydney Football Club No Male http://www.facebook.com/pages/Greater-Western-Sydney-Football-Club/100573089984951 92
AFL There is a storm at the MCG LOL JK It’s only Nick Riewoldt crying No Male http://www.facebook.com/pages/There-is-a-storm-at-the-MCG-LOL-JK-Its-only-Nick-Riewoldt-crying/128973037154351 91
NRL I HATE JAMIE LYON!! No Male http://www.facebook.com/group.php?gid=4836262963 91
ABL Queensland Rams Baseball No Male http://www.facebook.com/group.php?gid=90590130453 90
Hockey Australia Hockeyroos No Female http://www.facebook.com/group.php?gid=21132452580 90
NRL Born and bred in Parramatta No Male http://www.facebook.com/group.php?gid=12120044738 90
VFL Werribee Football Club No Male http://www.facebook.com/group.php?gid=46586044827 90
AFL if nick riewoldt was a dog he would look like this No Male http://www.facebook.com/group.php?gid=157997137562275 89
AFL I can kick a goal infront LOL JK I’m Nick Riewoldt No Male http://www.facebook.com/group.php?gid=155473944475518 89
Cricket Australia Ricky Ponting No Male http://www.facebook.com/pages/Ricky-Ponting/148143651862422 89
AFL Nick Riewoldt looks like Stef from The Goonies No Male http://www.facebook.com/pages/Nick-Riewoldt-looks-like-Stef-from-The-Goonies/158151820869248 88
AFL Akermaniacs!! No Male http://www.facebook.com/group.php?gid=13979751018 88
Big V Melbourne Tigers – Big V Basketball No Male http://www.facebook.com/group.php?gid=22938393960 87
AFL Gold Coast Football Club No Male http://www.facebook.com/group.php?gid=116206475832 86
New Zealand Football Championship Waiuku AFC Yes Male http://www.facebook.com/pages/Waiuku/Waiuku-AFC/104137670466 86
AFL Nick Dal Santo appreciation! No Male http://www.facebook.com/group.php?gid=154770367752 85
AFL Brownlow Medal 2008 No Male http://www.facebook.com/group.php?gid=25462698483 85
NRL i love seeing parra lose No Male http://www.facebook.com/group.php?gid=108543349181619 85
W-League Perth Glory Women No Female http://www.facebook.com/pages/Perth-Glory-Women/114189298631119 85
AFL Hi im Nick Riewoldt, i can kick 10goals in 1 game, LOL JK im Jack Riewoldt! No Male http://www.facebook.com/group.php?gid=125304844175627 84
AFL Collingwood’s Nick Maxwell’s Goal Saving Smother Grand Final 2010 No Male http://www.facebook.com/group.php?gid=117667144958390 84
NRL Ben Smith to be appointed head coach of the Parra Eels! No Male http://www.facebook.com/group.php?gid=39115315755 84
NRL dillon walford is the next greg inglis No Male http://www.facebook.com/pages/dillon-walford-is-the-next-greg-inglis/130824663602885 83
World Cup Soccer Langerak is a God, and will be in the Socceroos one day :) p.s hes HOT No Male http://www.facebook.com/pages/Langerak-is-a-God-and-will-be-in-the-Socceroos-one-day-ps-hes-HOT/103909322982210 83
AFL Nick Riewoldt Is A True Saint No Male http://www.facebook.com/group.php?gid=264005001242 82
WNBL TOWNSVILLE FIRE No Female http://www.facebook.com/group.php?gid=7634104737 82
AFL Nick Riewoldt should be in the kitchen No Male http://www.facebook.com/pages/Nick-Riewoldt-should-be-in-the-kitchen/117506378274284 81
AFL Nick Riewoldt No Male http://www.facebook.com/pages/Nick-Riewoldt/120375574683675 81
Longmuir Shield Bentleigh Cricket Club No Male http://www.facebook.com/pages/Melbourne-Australia/Bentleigh-Cricket-Club/89983117513 81
Swimming Australia stephanie rice No Female http://www.facebook.com/pages/stephanie-rice/291956584727 81
AFL Jack Riewoldt is a way better goal kicker than Nick Riewoldt No Male http://www.facebook.com/pages/Jack-Riewoldt-is-a-way-better-goal-kicker-than-Nick-Riewoldt/157485500939194 80
AFL AFL All-Australian Squad – 2/9/2008 No Male http://www.facebook.com/group.php?gid=24732978279 80
Cricket Australia Mitchell Johnson No Male http://www.facebook.com/pages/Mitchell-Johnson/149341131774435 80
Cricket Australia Ricky Ponting might be able to play cricket, but he certainly can’t act. No Male http://www.facebook.com/pages/Ricky-Ponting-might-be-able-to-play-cricket-but-he-certainly-cant-act/291227653431 80
NRL Parramatta Stadium No Male http://www.facebook.com/group.php?gid=105201966180404 80
AFL Wayne Carey shits on Jono Brown and Nick Riewoldt !! NO COMPARISION !! No Male http://www.facebook.com/pages/Wayne-Carey-shits-on-Jono-Brown-and-Nick-Riewoldt-NO-COMPARISION-/106440596062428 79
Waikato Ladies Division A Loughgall Lakers FC Yes Female http://www.facebook.com/pages/Loughgall-Lakers-FC/346028142664 79
AFL Molly And Nick Riewoldt Are Going To Be Together One Day For Sure! No Male http://www.facebook.com/group.php?gid=260974935893 78
NRL Tony Archer should not be allowed to ref Parra No Male http://www.facebook.com/group.php?gid=169865296473 78
AFL People who think the Power Balance Bands are a gimmick. No Male http://www.facebook.com/group.php?gid=109311699099696 76
AFL Western bulldogs No Male http://www.facebook.com/pages/Western-bulldogs/208698572908 76
NRL I Bet I Can Find 10,000 People Who Go For The Eels &amp; Hate The Bulldogs!!! No Male http://www.facebook.com/group.php?gid=119071908105357 76
Swimming Australia Stephanie Rice No Female http://www.facebook.com/pages/Stephanie-Rice/103803322986311 75
NBL Early 90′s Perth Wildcats appreciation group No Male http://www.facebook.com/group.php?gid=48149719523 74
NRL I’m a 2010 Canberra Raiders member No Male http://www.facebook.com/pages/Canberra-Australia/Im-a-2010-Canberra-Raiders-member/217845443478 74
NRL PARRAMATTA EELS No Male http://www.facebook.com/group.php?gid=101411256463 74
NRL Parra Eels!!! No Male http://www.facebook.com/group.php?gid=103538043032604 74
AFL Jack Riewoldt, the best Riewoldt. No Male http://www.facebook.com/group.php?gid=101728483210880 73
Archery Australia ARCHERY South Australia (ARCHERY SA) Yes Both http://www.facebook.com/pages/Adelaide-Australia/ARCHERY-South-Australia-ARCHERY-SA/201418723265 73
Swimming Australia Stephanie Rice No Female http://www.facebook.com/pages/Stephanie-Rice/131065600246269 73
Cricket Australia Ricky Ponting No Male http://www.facebook.com/pages/Ricky-Ponting/117952884913307 72
NBL The Melbourne Tigers Fan Group No Male http://www.facebook.com/group.php?gid=35392738918 72
Cricket Australia RICKY PONTING GROW BACK YOUR GOATEE!!!!!!!!!!!! No Male http://www.facebook.com/pages/RICKY-PONTING-GROW-BACK-YOUR-GOATEE/246209548067 71
Gridiron Australia Gridiron Victoria Yes Male http://www.facebook.com/pages/Gridiron-Victoria/137918916224849 71
NRL Bring Back Joel Monaghan to the Canberra Raiders No Male http://www.facebook.com/pages/Bring-Back-Joel-Monaghan-to-the-Canberra-Raiders/169073543122080 70
NRL Parra make the grand final in 09 ill dye my hair blue and yellow!! No Male http://www.facebook.com/group.php?gid=149826603608 70
NRL Wests Tigers to win the Premiership No Male http://www.facebook.com/pages/Wests-Tigers-to-win-the-Premiership/153064121393745 70
AFL I hate Nick Riewoldt LOL jk im Aisling Harvey No Male http://www.facebook.com/group.php?gid=107271885987962 69
AFL for people who wanna see Jason Akermanis shove his head up his own Ass No Male http://www.facebook.com/group.php?gid=38642639632 69
Australia Roller Derby Sydney Roller Derby League Yes Female http://www.facebook.com/pages/Sydney-Roller-Derby-League/20628362787 68
Cricket Australia Ricky Ponting No Male http://www.facebook.com/pages/Ricky-Ponting/107357039284186 68
NRL If Parra Eels win Season 2010 i will tatto EELS 2010 on my forehead No Male http://www.facebook.com/pages/If-Parra-Eels-win-Season-2010-i-will-tatto-EELS-2010-on-my-forehead/150733631610908 68
NRL Parramatta Eels best fans No Male http://www.facebook.com/group.php?gid=263374062838 68
A-League melbourne heart No Male http://www.facebook.com/group.php?gid=308557902531 67
Cricket Australia Mitchell Johnson No Male http://www.facebook.com/pages/Mitchell-Johnson/110306098998544 67
NRL Canberra Raiders No Male http://www.facebook.com/pages/Canberra-Raiders/370953541588 67
Super League Brumbies No Male http://www.facebook.com/group.php?gid=2411813795 67
Yachting Australia Congrats Jessica Watson No Female http://www.facebook.com/pages/Congrats-Jessica-Watson/118975781455864 67
AFL I can kick a goal from the goal line, LOL jk, I’m Nick Riewoldt No Male http://www.facebook.com/pages/I-can-kick-a-goal-from-the-goal-line-LOL-jk-Im-Nick-Riewoldt/113126218746440 66
NRL Don’t get rid of Kevin Kingston, Leave him at Parramatta Eels No Male http://www.facebook.com/group.php?gid=180598450490 65
ANZ Championship Renae Hallinan – Defending Wings No Female http://www.facebook.com/group.php?gid=226008894068 64
NRL Ideas for the new Parra Eels Board – A fans perspective No Male http://www.facebook.com/group.php?gid=44124901782 64
NRL Sign Up Jake Friend No Male http://www.facebook.com/group.php?gid=311599952794 64
AFL GO Team GWS No Male http://www.facebook.com/pages/GO-Team-GWS/201507074991 63
ANZ Championship Pulse Netball No Female http://www.facebook.com/group.php?gid=7992587989 62
NBL South Melbourne Dragons No Male http://www.facebook.com/group.php?gid=38436781980 62
Super League Kick the Brumbiies out of Canberra! No Male http://www.facebook.com/group.php?gid=4410456435 61
Yachting Australia Jessica watson No Female http://www.facebook.com/pages/Jessica-watson/107821235919480 61
Yachting Australia jessica watson No Female http://www.facebook.com/pages/jessica-watson/117804938254925 61
A-League Perth Glory should sign Chris Lucketti No Male http://www.facebook.com/pages/Perth-Glory-should-sign-Chris-Lucketti/142177605825078 60
Association of Surfing Professionals Blue Kiss by Layne Beachley No Female http://www.facebook.com/pages/Blue-Kiss-by-Layne-Beachley/156734564346125 60
Cricket Australia Mitchell Johnson’s Porno Tash No Male http://www.facebook.com/pages/Mitchell-Johnsons-Porno-Tash/169167356451602 60
Hockey Australia Kooaburras &amp; Hockeyroos 4 GOLD in Bejing No Female http://www.facebook.com/group.php?gid=43498366232 60
AFL nick riewoldt is a superstar No Male http://www.facebook.com/group.php?gid=113376403169 59
Hockey Australia Hockeyroos Online No Female http://www.facebook.com/group.php?gid=87453759460 59
W-League Brisbane Roar FC W-League No Female http://www.facebook.com/pages/Brisbane-Roar-FC-W-League/113243915352961 59
AFL Nick Dal Santo Shits It In! No Male http://www.facebook.com/group.php?gid=327367719541 58
NRL i love parra eels No Male http://www.facebook.com/group.php?gid=128509180501862 58
NRL Wests Tigers Army No Male http://www.facebook.com/pages/Wests-Tigers-Army/160915110589640 58
AFL Nick Riewoldt is better than Gary Ablett No Male http://www.facebook.com/pages/Nick-Riewoldt-is-better-than-Gary-Ablett/152783554732763 57
Netball Australia Australia national netball team No Female http://www.facebook.com/pages/Australia-national-netball-team/112010875483784 57
NRL Cowboys Leagues Club Yes Male http://www.facebook.com/pages/Townsville-Australia/Cowboys-Leagues-Club/121054157907699 57
Triathlon Australia Team MOFFATT cheer squad for Beijing No Female http://www.facebook.com/group.php?gid=13551009012 57
AFL No matter how bad they are, I will still barrack for the Richmond Tigers! No Male http://www.facebook.com/group.php?gid=80991032015 56
AFL I was there the day Nick Riewoldt cried (again) No Male http://www.facebook.com/pages/I-was-there-the-day-Nick-Riewoldt-cried-again/100219753378557 56
Cricket Australia Mitchell Johnson’s bowling figures of 0-107 No Male http://www.facebook.com/pages/Mitchell-Johnsons-bowling-figures-of-0-107/166038463435906 56
Cricket Australia Ricky Ponting No Male http://www.facebook.com/pages/Ricky-Ponting/378348446430 54
NBL Bring Dusty Rychart back to the Adelaide 36ers ~ beg, plead, grovel ;p No Male http://www.facebook.com/group.php?gid=9299494855 54
Tennis Australia I’ve Joined The Casey Dellacqua Bandwagon! No Female http://www.facebook.com/group.php?gid=7969891794 54
Yachting Australia Yes my sister is JESSICA WATSON…stop asking No Female http://www.facebook.com/pages/Yes-my-sister-is-JESSICA-WATSONstop-asking/124140787611813 54
AFL Melbourne Demons Supporters! No Male http://www.facebook.com/group.php?gid=7110781775 53
AFL Would Hump Nick Riewoldt No Male http://www.facebook.com/group.php?gid=110828893614 53
Cricket Australia Ricky Ponting No Male http://www.facebook.com/pages/Ricky-Ponting/154552564562866 53
Hockey Australia SARAH O’CONNOR FAN CLUB No Female http://www.facebook.com/group.php?gid=248307425240 53
NRL Parra Eels No Male http://www.facebook.com/pages/Parra-Eels/373256771863 53
NRL PARRAMATTA EELS ARE JUST A ONE HIT WOUNDER No Male http://www.facebook.com/group.php?gid=364657260333 53
NRL PaRRaMaTTa Eels No Male http://www.facebook.com/group.php?gid=108063889214608 53
NRL Help Save the Sharkies and lets get rid of this board No Male http://www.facebook.com/group.php?gid=104352616936 53
AFL get harry O on the ellen show No Male http://www.facebook.com/group.php?gid=104910376212149 51
NRL Canberra Raiders No Male http://www.facebook.com/pages/Canberra-Raiders/148093829783 51
NRL Kenny and Grothe to coach Parra in ’09 No Male http://www.facebook.com/group.php?gid=33719821193 51
NRL The Eels Campbelltown fan base No Male http://www.facebook.com/group.php?gid=139809698338 51
AFL Melbourne Demons Supporters No Male http://www.facebook.com/group.php?gid=5928029701 50
AFL zac dawson is shit No Male http://www.facebook.com/group.php?gid=413777277836 50
AFL Join if you only watch AFL for the good looking players No Male http://www.facebook.com/group.php?gid=100850709958516 50
Cricket Australia Mitchell Johnson should open for Australia No Male http://www.facebook.com/pages/Mitchell-Johnson-should-open-for-Australia/257949439475 50
NRL go parramatta eels No Male http://www.facebook.com/group.php?gid=106214386076530 50
NRL I enjoyed the Parra eels 2009 Grand Final loss No Male http://www.facebook.com/group.php?gid=147233773999 50
Cricket Australia ricky ponting wooooo No Male http://www.facebook.com/pages/ricky-ponting-wooooo/217970602818 49
New Zealand Football Championship East Coast Bays Association Football Club (ECBAFC) Yes Male http://www.facebook.com/pages/East-Coast-Bays-Association-Football-Club-ECBAFC/120548707976641 49
NRL Greg Inglis is the best No Male http://www.facebook.com/pages/Greg-Inglis-is-the-best/125103324203841 49
NRL Im going to Brisbane Broncos, LOL JK!! Im Greg Inglis No Male http://www.facebook.com/pages/Im-going-to-Brisbane-Broncos-LOL-JK-Im-Greg-Inglis/175918022424732 49
Triathlon Australia Emma Moffatt No Female http://www.facebook.com/pages/Emma-Moffatt/112101625472624 49
AFL Nick Riewoldt is the best!!! No Male http://www.facebook.com/group.php?gid=115577748452882 48
AFL nick riewoldt and justin koschitzke r the biggest hogs in AFL No Male http://www.facebook.com/group.php?gid=324239286430 48
Cricket Australia The way Ben Mitchell said ‘Mr Johnson’ No Male http://www.facebook.com/pages/The-way-Ben-Mitchell-said-Mr-Johnson/124584547564827 48
Cricket Australia The answer is B, Ricky Ponting…LOL JK, it’s D, Jack Hobbs No Male http://www.facebook.com/pages/The-answer-is-B-Ricky-PontingLOL-JK-its-D-Jack-Hobbs/107460229299734 48
AFL Nick Rieworldt should toughen up No Male http://www.facebook.com/group.php?gid=101558783221451 47
NRL Parra Deserve The 2009 Premiership Trophy Melbourne Got Stripped Off! No Male http://www.facebook.com/group.php?gid=111103858929899 47
VFL Borough Boys No Male http://www.facebook.com/group.php?gid=2393053526 47
AFL Nick Riewoldt is awesome No Male http://www.facebook.com/pages/Nick-Riewoldt-is-awesome/113555721998153 46
AFL Jason Akermanis is a dick No Male http://www.facebook.com/group.php?gid=118537708183794 46
Auckland Football Federation Bucklands Beach AFC Senior Team Yes Male http://www.facebook.com/pages/Bucklands-Beach-AFC-Senior-Team/120169801326998 46
Australia Roller Derby Brisbane City Rollers No Female http://www.facebook.com/group.php?gid=98672878202 46
Australia Roller Derby Lower Mountains Roller Derby Yes Female http://www.facebook.com/pages/Lower-Mountains-Roller-Derby-LMRD/170677672958648 46
Cricket Australia Mitchell Johnson No Male http://www.facebook.com/pages/Mitchell-Johnson/151009648268698 46
Cricket Australia Love Ricky Ponting No Male http://www.facebook.com/pages/Love-Ricky-Ponting/126519584995 46
Super League The Pato Noriega Fan Club No Male http://www.facebook.com/group.php?gid=90942809756 46
AFL Hi I’m Julia Gillard, I’m a politic LOL jk, I’m full forward for the bulldogs No Male http://www.facebook.com/pages/Hi-Im-Julia-Gillard-Im-a-politic-LOL-jk-Im-full-forward-for-the-bulldogs/133430483342149 45
A-League Perth Glory No Male http://www.facebook.com/pages/Perth-Glory/371161058309 45
Association of Surfing Professionals Layne Beachley No Female http://www.facebook.com/pages/Layne-Beachley/166323410045915 45
Association of Surfing Professionals Layne Beachley No Female http://www.facebook.com/pages/Layne-Beachley/100886783285247 45
NRL Give Parra the Premiership No Male http://www.facebook.com/group.php?gid=119859161365022 45
Ski and Snowboard Australia Torah Bright is AMAZING No Female http://www.facebook.com/group.php?gid=51727071425 45
AFL the st kilda football club is the best because they have nick riewoldt No Male http://www.facebook.com/pages/the-st-kilda-football-club-is-the-best-because-they-have-nick-riewoldt/105091402866398 44
AFL I miss my family in brisbane…lol jk im Israel Folau No Male http://www.facebook.com/pages/I-miss-my-family-in-brisbanelol-jk-im-Israel-Folau/121631641206963 43
AFL Nick Riewoldt should be sponsored by Kleenex No Male http://www.facebook.com/group.php?gid=112409628791145 43
ANZ Championship Sharelle McMahon No Female http://www.facebook.com/pages/Sharelle-McMahon/142020342486079 43
Cricket Australia I’m not a slut, LOL JK i’m Mitchell Johnson! No Male http://www.facebook.com/pages/Im-not-a-slut-LOL-JK-im-Mitchell-Johnson/125714710779774 43
NRL PARRA PREMIERS 2010!!!! No Male http://www.facebook.com/group.php?gid=171234826933 43
AFL I can kick a goal from 1 m out lol jk im Nick Riewoldt No Male http://www.facebook.com/pages/I-can-kick-a-goal-from-1-m-out-lol-jk-im-Nick-Riewoldt/134709133242795 42
Cricket Australia Ricky Ponting is a pain to play against, but the guy’s a total legend! No Male http://www.facebook.com/pages/Ricky-Ponting-is-a-pain-to-play-against-but-the-guys-a-total-legend/291826864570 42
Cycling Australia Anna Meares No Female http://www.facebook.com/group.php?gid=137558201261 42
NRL Canberra Raiders No Male http://www.facebook.com/pages/Canberra-Raiders/149884911713209 42
NRL Parramatta eels the best NRL team ever No Male http://www.facebook.com/group.php?gid=111615378873321 42
Swimming Australia I feel bad when I’m swimming laps and I overtake Stephanie Rice … twice. No Female http://www.facebook.com/pages/I-feel-bad-when-Im-swimming-laps-and-I-overtake-Stephanie-Rice-twice/109169305790994 42
Victorian Amateur Football Association I’m a Fitzroy Reds Premiership hero No Male http://www.facebook.com/group.php?gid=41817586312 42
AFL Nick Riewoldt looks like jack skellington from the night before christmas No Male http://www.facebook.com/pages/Nick-Riewoldt-looks-like-jack-skellington-from-the-night-before-christmas/104469216261596 41
Australia Roller Derby Girls interested in playing ROLLER DERBY on the SUNSHINE COAST queensland No Female http://www.facebook.com/group.php?gid=39089208012 41
NRL I hate it when i’m playing rugby and people mistake me for Greg Inglis No Male http://www.facebook.com/pages/I-hate-it-when-im-playing-rugby-and-people-mistake-me-for-Greg-Inglis/162693237105520 41
AFL Is Nick Riewoldt’s head to small for his body? No Male http://www.facebook.com/group.php?gid=110369099576 40
NRL Friday night footy. Dogs vs Parra No Male http://www.facebook.com/group.php?gid=158408366822 40
Super League The BJ ‘Stockmen’ No Male http://www.facebook.com/group.php?gid=8631360677 40
Victorian Amateur Football Association Werribee Amateur Football Club No Male http://www.facebook.com/group.php?gid=7111400046 40
AFL Israel Folau ? No Male http://www.facebook.com/pages/Israel-Folau-3/118502131501099 39
AFL I can kick goals from 1 metre out… LOL jk, I’m nick riewoldt No Male http://www.facebook.com/group.php?gid=142903782420400 39
Association of Surfing Professionals Sally Fitzgibbons No Female http://www.facebook.com/pages/Sally-Fitzgibbons/141675529202874 39
NRL Queensland will win Origin 2010… LOL JK, Israel Folau plays AFL now. No Male http://www.facebook.com/pages/Queensland-will-win-Origin-2010-LOL-JK-Israel-Folau-plays-AFL-now/121736904533450 39
NRL CANBERRA RAIDERS (GREEN MACHINE) No Male http://www.facebook.com/pages/CANBERRA-RAIDERS-GREEN-MACHINE/131955160151271 39
NRL That awkward moment when Greg Inglis agrees to play for your club. No Male http://www.facebook.com/pages/That-awkward-moment-when-Greg-Inglis-agrees-to-play-for-your-club/140767569307808 39
Ski and Snowboard Australia Jacqui Day IS Torah Bright! No Female http://www.facebook.com/group.php?gid=329491291589 39
Super League Julian Huxley (ACT Brumbies) for Canberran of the Year No Male http://www.facebook.com/group.php?gid=110647232292674 39
W-League Sydney FC W-League No Female http://www.facebook.com/pages/Sydney-FC-W-League/107350229294344 39
AFL nick riewoldt go toughen up No Male http://www.facebook.com/pages/nick-riewoldt-go-toughen-up/116380525049432 38
AFL Nick Riewoldt &lt;3 No Male http://www.facebook.com/pages/Nick-Riewoldt-3/127327810634180 38
NRL can the rabbits get 100000 before the eels No Male http://www.facebook.com/group.php?gid=110322272330740 38
Tennis Australia CASEY DELLACQUA DESERVES A MONARO! No Female http://www.facebook.com/group.php?gid=7573929190 38
Yachting Australia GO JESSICA WATSON!! No Female http://www.facebook.com/pages/GO-JESSICA-WATSON/107714029273023 38
A-League Perth Glory No Male http://www.facebook.com/pages/Perth-Australia/Perth-Glory/259612600641 37
Association of Surfing Professionals Stephanie Gilmore No Female http://www.facebook.com/pages/Stephanie-Gilmore/158163434206181 37
Cricket Australia ricky ponting should get droped as Australian captain No Male http://www.facebook.com/pages/ricky-ponting-should-get-droped-as-Australian-captain/191454655810 37
NBL Melbourne Tigers NBL supporters No Male http://www.facebook.com/group.php?gid=7559722913 37
NRL Canberra Raiders No Male http://www.facebook.com/pages/Canberra-Raiders/132749496748276 37
Surfing New Zealand paige hareb No Female http://www.facebook.com/group.php?gid=116993324977481 37
Tennis Australia Casey Dellacqua No Female http://www.facebook.com/pages/Casey-Dellacqua/349557511938 37
AFL Harry O’brien appreciation society No Male http://www.facebook.com/group.php?gid=101624949371 36
AFL I can kick a goal from right in front, LOL jks I’m Nick Riewoldt. No Male http://www.facebook.com/pages/I-can-kick-a-goal-from-right-in-front-LOL-jks-Im-Nick-Riewoldt/129969887054622 36
Association of Surfing Professionals I know who layne beachley is..LOL jk. I’m Kevin Rudd. No Female http://www.facebook.com/pages/I-know-who-layne-beachley-isLOL-jk-Im-Kevin-Rudd/123585487666726 36
Hockey Australia Coverage of Aussie Hockey in the Beijing is crap!! No Female http://www.facebook.com/group.php?gid=11638884955 36
AFL Israel Folau No Male http://www.facebook.com/pages/Israel-Folau/374617286049 35
AFL Nick Dal Santo is a MASSIVE flog! No Male http://www.facebook.com/group.php?gid=54940462245 35
AFL NICK DAL SANTO WIN A FUCKIN HARD BALL GET FOR ONCE No Male http://www.facebook.com/group.php?gid=202994902999 35
AFL Jack Riewoldt will be better than Nick No Male http://www.facebook.com/pages/Jack-Riewoldt-will-be-better-than-Nick/103186676398524 35
AFL Nick Riewoldt is he Soft , Overated ,or just a SOOOOOOOK !!! No Male http://www.facebook.com/group.php?gid=415740580298 35
AFL I’m not a sook when we lose the grandfinal LOL JKS im Nick Riewoldt No Male http://www.facebook.com/pages/Im-not-a-sook-when-we-lose-the-grandfinal-LOL-JKS-im-Nick-Riewoldt/155102001190529 35
NRL PARRA PRIDE No Male http://www.facebook.com/group.php?gid=123372551047180 35
NRL So you dont like Parra eels? Well, go give urself a tripple uppercut fool! No Male http://www.facebook.com/group.php?gid=116582391692745 35
Swimming Australia Meagen Nay No Female http://www.facebook.com/pages/Meagen-Nay/105879282780391 35
AFL I Can Kick A Goal From 1m Out! LOL jks I’m Nick Riewoldt No Male http://www.facebook.com/pages/I-Can-Kick-A-Goal-From-1m-Out-LOL-jks-Im-Nick-Riewoldt/165180320163486 34
AFL Western Bulldogs 2010 :) No Male http://www.facebook.com/pages/Western-Bulldogs-2010-/121258311217816 34
Cricket Australia I can bat,bowl and field jks im Mitchell Johnson No Male http://www.facebook.com/pages/I-can-batbowl-and-field-jks-im-Mitchell-Johnson/179387148738694 34
NRL Parramatta Eels No Male http://www.facebook.com/group.php?gid=6016077005 34
AFL i can kick a goal from one metre out…. lol jks im nick riewoldt! No Male http://www.facebook.com/group.php?gid=135031996544699 33
AFL I HATE PEOPLE THAT SAY NICK RIEWOLDT SUCK! No Male http://www.facebook.com/group.php?gid=120655694639315 33
Cricket Australia mitchell johnson No Male http://www.facebook.com/pages/mitchell-johnson/128213250538198 33
Cricket Australia Ricky Ponting with the Australian cricket team in India in 2008–09 No Male http://www.facebook.com/pages/Ricky-Ponting-with-the-Australian-cricket-team-in-India-in-200809/137089556314005 33
Cycling Australia Rochelle Gilmore No Female http://www.facebook.com/pages/Rochelle-Gilmore/109659439052984 33
NRL Greg inglis the king of fends No Male http://www.facebook.com/pages/Greg-inglis-the-king-of-fends/115481945153827 33
AFL Israel Folau to switch codes and Play AFL, Stick that where it fits Gallup No Male http://www.facebook.com/pages/Israel-Folau-to-switch-codes-and-Play-AFL-Stick-that-where-it-fits-Gallup/121244824577993 32
AFL The New Hawks Cheer Squad 2009 hawthorn football club No Male http://www.facebook.com/group.php?gid=14866934870 32
AFL Nick Riewoldt No Male http://www.facebook.com/pages/Nick-Riewoldt/403514642227 32
AFL Nick riewoldt is the best so stop bagging him!!! No Male http://www.facebook.com/group.php?gid=360863444046 32
ANZ Championship Renae Hallinan No Female http://www.facebook.com/pages/Renae-Hallinan/103218953066076 32
Cricket Australia The Get rid of Ricky Ponting Page – we want trophies not tragedies !!!! No Male http://www.facebook.com/pages/The-Get-rid-of-Ricky-Ponting-Page-we-want-trophies-not-tragedies-/230532038038 32
Tennis Australia Casey Dellacqua’s Nan ROCKS!! No Female http://www.facebook.com/group.php?gid=20935122880 32
AFL Dear Nick Riewoldt, The Saints Need You. Come BACK !! No Male http://www.facebook.com/pages/Dear-Nick-Riewoldt-The-Saints-Need-You-Come-BACK-/121709317847944 31
AFL Nick Riewoldt is SEXAYYYYYYYYY AND ILOVEHIMMM :) No Male http://www.facebook.com/pages/Nick-Riewoldt-is-SEXAYYYYYYYYY-AND-ILOVEHIMMM-/121581401185683 31
A-League The Awkwardness When Perth Glory Outbid All European Clubs To Sign Rooney No Male http://www.facebook.com/pages/The-Awkwardness-When-Perth-Glory-Outbid-All-European-Clubs-To-Sign-Rooney/162640047093980 31
Yachting Australia Jessica Watson No Female http://www.facebook.com/pages/Jessica-Watson/114269185251126 31
AFL Ive always wanted to play AFL LOL jk I’m Israel Folau No Male http://www.facebook.com/pages/Ive-always-wanted-to-play-AFL-LOL-jk-Im-Israel-Folau/121790094527530 30
NRL I Hate Parra Eels No Male http://www.facebook.com/group.php?gid=56102027530 30
AFL I Loved football, then Andrew ‘Dollars’ Demetriou came along No Male http://www.facebook.com/group.php?gid=376087484378 29
AFL The horrible feeling when Nick Riewoldt marks the ball inside 50 No Male http://www.facebook.com/pages/The-horrible-feeling-when-Nick-Riewoldt-marks-the-ball-inside-50/111914088869731 29
Cricket Australia Mitchell Johnson No Male http://www.facebook.com/pages/Mitchell-Johnson/378196882486 29
NRL Canberra Raiders No Male http://www.facebook.com/pages/Canberra-Raiders/105808109459157 29
NRL people who think the parra eels should have won the 2009 nrl grand final No Male http://www.facebook.com/group.php?gid=189562117230 29
NRL parramatta eels for the 2010 premiership No Male http://www.facebook.com/group.php?gid=143048182380371 29
NRL Vote for change at Parramatta Eels new chief executive needed No Male http://www.facebook.com/group.php?gid=93106000413 29
Yachting Australia Jessica Watson No Female http://www.facebook.com/pages/Jessica-Watson/121890181174445 29
AFL Team Gws No Male http://www.facebook.com/group.php?gid=432992410322 28
AFL I’m the best Riewoldt in the afl LOL JKS I’m Nick Riewoldt No Male http://www.facebook.com/pages/Im-the-best-Riewoldt-in-the-afl-LOL-JKS-Im-Nick-Riewoldt/124770910892046 28
AFL Im sick of people callling nick riewoldt nick rievolting hes awesome &amp; sexy No Male http://www.facebook.com/group.php?gid=128763817150086 28
AFL Dont you reckon Nick Riewoldt and Justin Koschitzke are GAY No Male http://www.facebook.com/pages/Dont-you-reckon-Nick-Riewoldt-and-Justin-Koschitzke-are-GAY/104237202974255 28
A-League Perth Glory No Male http://www.facebook.com/pages/Perth-Glory/147167148646249 28
ANZ Championship Thunderbirds are GO in the 2009 grand final! No Female http://www.facebook.com/group.php?gid=103259134839 28
ANZ Championship Northern Mystics Fans No Female http://www.facebook.com/group.php?gid=30837005423 28
NRL parra eels #1 No Male http://www.facebook.com/group.php?gid=84420241043 28
Super League Brumby Jack is a shit bloke. No Male http://www.facebook.com/group.php?gid=10588385671 28
AFL I’m loyal to rugby league….lol JK I’m Israel Folau No Male http://www.facebook.com/pages/Im-loyal-to-rugby-leaguelol-JK-Im-Israel-Folau/101306539918069 27
AFL Nick Riewoldt’s Missus No Male http://www.facebook.com/pages/Nick-Riewoldts-Missus/158160697536291 27
AFL Nick Riewoldt No Male http://www.facebook.com/pages/Nick-Riewoldt/111945055500651 27
A-League The awkward moment when Perth Glory beat you No Male http://www.facebook.com/pages/The-awkward-moment-when-Perth-Glory-beat-you/177206228957721 27
ANZ Championship I love sharelle Mc-mahon forever and australia No Female http://www.facebook.com/group.php?gid=2339768133 27
Cricket Australia Ricky ponting No Male http://www.facebook.com/pages/Ricky-ponting/146302232072374 27
Cricket Australia Ricky Ponting No Male http://www.facebook.com/pages/Ricky-Ponting/338734591170 27
Cricket Australia List of international cricket centuries by Ricky Ponting No Male http://www.facebook.com/pages/List-of-international-cricket-centuries-by-Ricky-Ponting/138475659503913 27
NRL All those in favour of Parra Eels ruling and the Eagles sucking say I No Male http://www.facebook.com/group.php?gid=112419215447886 27
NRL Greg Inglis No Male http://www.facebook.com/pages/Greg-Inglis/10150136105710430 27
Victorian Amateur Football Association Northern Bullants Under 18′s No Male http://www.facebook.com/group.php?gid=81857002767 27
Yachting Australia Jessica Watson No Female http://www.facebook.com/pages/Jessica-Watson/125897427423386 27
AFL 2/10/2010 the day nick riewoldt missed from a meter out No Male http://www.facebook.com/pages/2102010-the-day-nick-riewoldt-missed-from-a-meter-out/145464755497499 26
AFL No, Nick Riewoldt is just good No Male http://www.facebook.com/pages/No-Nick-Riewoldt-is-just-good/144726835551705 26
NRL ban golden point nrl No Male http://www.facebook.com/group.php?gid=12437060974 26
NRL IM HAPPY PARRA LOST No Male http://www.facebook.com/group.php?gid=175502642323 26
NRL Parramatta eels fans!!! No Male http://www.facebook.com/group.php?gid=137773437733 26
NRL parramatta eels No Male http://www.facebook.com/group.php?gid=129520433726947 26
NRL PARRAMATTA EELS FANS IN PORT MACQUARIE No Male http://www.facebook.com/group.php?gid=59908646295 26
Triathlon Australia Profile Fitness.Net No Female http://www.facebook.com/group.php?gid=7467709005 26
VFL Frankston Dolphins Football club No Male http://www.facebook.com/group.php?gid=16486819829 26
World Cup Soccer Petition for Israel to come play the Socceroos No Male http://www.facebook.com/pages/Petition-for-Israel-to-come-play-the-Socceroos/124315894249250 26
AFL Nick Riewoldt: Head of The St KIlda Tear Squad No Male http://www.facebook.com/pages/Nick-Riewoldt-Head-of-The-St-KIlda-Tear-Squad/151218088246597 25
Cricket Australia Don’t drop Mitchell Johnson for the Ashes Tests’? No Male http://www.facebook.com/pages/Dont-drop-Mitchell-Johnson-for-the-Ashes-Tests/179914025352171 25
Cricket Australia Ricky Ponting cricket diaries No Male http://www.facebook.com/pages/Ricky-Ponting-cricket-diaries/112086748817861 25
NRL Supporting the Canberra Raiders No Male http://www.facebook.com/pages/Supporting-the-Canberra-Raiders/378099581051 25
NRL Save the tiger fans!!! A concerned parra fan wants to help. No Male http://www.facebook.com/group.php?gid=121604838797 25
Ski and Snowboard Australia Charlotte Poppy Dickerson is the next Torah Bright No Female http://www.facebook.com/group.php?gid=131873306834812 25
Yachting Australia Jessica Watson fan club Sweden No Female http://www.facebook.com/pages/Jessica-Watson-fan-club-Sweden/207179891972 25
AFL Israel Folau No Male http://www.facebook.com/pages/Israel-Folau/143472392361077 24
AFL Nick Riewoldt No Male http://www.facebook.com/pages/Nick-Riewoldt/105386749503114 24
Association of Surfing Professionals Claire Bevilacqua No Female http://www.facebook.com/pages/Claire-Bevilacqua/181562520911 24
AFL GWS AFL TEAM WE DO NOT WANT YOU !!!! No Male http://www.facebook.com/group.php?gid=115243691825820 23
AFL Team GWS is stupid – Nobody cares! No Male http://www.facebook.com/group.php?gid=201349721647 23
AFL Nick Riewoldt No Male http://www.facebook.com/pages/Nick-Riewoldt/118546268163713 23
AFL Nick Riewoldt No Male http://www.facebook.com/pages/Nick-Riewoldt/153384208017734 23
NRL Parramatta Eels No Male http://www.facebook.com/group.php?gid=105770052789660 23
Ski and Snowboard Australia Torah Bright is too hot to be a Mormon No Female http://www.facebook.com/group.php?gid=311471773950 23
AFL Nick Riewoldt is the hottest AFL player No Male http://www.facebook.com/group.php?gid=120578757955415 22
Association of Surfing Professionals Stephanie Gilmore No Female http://www.facebook.com/group.php?gid=123669167647471 22
Cricket Australia mitchell johnson No Male http://www.facebook.com/pages/mitchell-johnson/121635531208346 22
Cricket Australia Mitchell Johnson No Male http://www.facebook.com/pages/Mitchell-Johnson/123253504393371 22
NRL Parra EELS ROK!!!! No Male http://www.facebook.com/group.php?gid=108591159159974 22
Ski and Snowboard Australia How Awesome is Torah Bright No Female http://www.facebook.com/group.php?gid=313877699562 22
Swimming Australia I’m Libby Trickett, LOL JK I’m Ms Gilbert No Female http://www.facebook.com/pages/Im-Libby-Trickett-LOL-JK-Im-Ms-Gilbert/136009536450193 22
W-League Melbourne Victory FC W-League No Female http://www.facebook.com/pages/Melbourne-Victory-FC-W-League/107986482554786 22
Women’s World Cup Matildas Yes Female http://www.facebook.com/pages/Matildas/108162672551174 22
AFL I’m Israel Folau I’m an NRL superstar, LOL jk im gonna go play footy No Male http://www.facebook.com/pages/Im-Israel-Folau-Im-an-NRL-superstar-LOL-jk-im-gonna-go-play-footy/118386028202456 21
AFL BOYCOTT TEAM GWS No Male http://www.facebook.com/group.php?gid=127403363954150 21
AFL I Hate Nick Riewoldt No Male http://www.facebook.com/group.php?gid=110469732316943 21
AFL I can kick a goal from 1metre out LOL jk I’m Nick Riewoldt No Male http://www.facebook.com/group.php?gid=159610914066207 21
NRL Rugby League Canberra Raiders No Male http://www.facebook.com/pages/Rugby-League-Canberra-Raiders/373683039899 21
NRL parra is going to win the grand final No Male http://www.facebook.com/group.php?gid=142880494583 21
NRL I’m a queenslander lol jks i’m Greg Inglis No Male http://www.facebook.com/pages/Im-a-queenslander-lol-jks-im-Greg-Inglis/124766050891499 21
NRL Wests Tigers No Male http://www.facebook.com/pages/Wests-Tigers/101497346578646 21
AFL andrew knox looks like nick dal santo No Male http://www.facebook.com/group.php?gid=217694378642 20
AFL LOVE IT when the wind blows and Nick Riewoldt gets a free kick!! No Male http://www.facebook.com/group.php?gid=106257232741062 20
Association of Surfing Professionals Claire Bevilacqua No Female http://www.facebook.com/pages/Claire-Bevilacqua/144487948899806 20
Australian Institute of Sport UCNISS Yes Both http://www.facebook.com/pages/UCNISS/141241349220727 20
NBL The National Basketball League (Australia) Appreciation Society No Male http://www.facebook.com/group.php?gid=27661342114 20
NRL parramatta eels rule No Male http://www.facebook.com/group.php?gid=100816003295747 20
NRL Wests Tigers No Male http://www.facebook.com/pages/Wests-Tigers/147107728650702 20
NRL Melbourne-based Wests Tigers Fanatics No Male http://www.facebook.com/group.php?gid=4979514491 20
AFL Israel folau, please stay with NRL No Male http://www.facebook.com/pages/Israel-folau-please-stay-with-NRL/129283270431508 19
AFL Nick Riewoldt &amp; Justin Koschitzke are so sexy!! No Male http://www.facebook.com/group.php?gid=101433326561970 19
ANZ Championship Melbourne Vixens No Female http://www.facebook.com/pages/Melbourne-Vixens/105605639477235 19
Cricket Australia Ricky Ponting No Male http://www.facebook.com/pages/Ricky-Ponting/106141792750933 19
Cricket Australia Mitchell Johnson No Male http://www.facebook.com/pages/Mitchell-Johnson/106015076096375 19
Eastern Cricket Association Preshil Cricket Club No Male http://www.facebook.com/group.php?gid=12749106823 19
Super League Dont Cull our Brumbies! No Male http://www.facebook.com/group.php?gid=403975466292 19
W-League W League No Female http://www.facebook.com/pages/W-League/109267555759761 19
Yachting Australia CONGRADULATIONS JESSICA WATSON! No Female http://www.facebook.com/pages/CONGRADULATIONS-JESSICA-WATSON/126630670683202 19
AFL I can kick goals from the goal line LOL JK I’m Nick Riewoldt. No Male http://www.facebook.com/pages/I-can-kick-goals-from-the-goal-line-LOL-JK-Im-Nick-Riewoldt/164504903564789 18
ANZ Championship Thwaitsey is a champ… No Female http://www.facebook.com/group.php?gid=108963936538 18
NRL PARRAMATTA SUPPORTERS!! No Male http://www.facebook.com/group.php?gid=148037797379 18
NRL GOOOOO The EELS!!! Parra! Parra! Parra! The eels will dominate!!! No Male http://www.facebook.com/group.php?gid=115639351786866 18
NRL how many parra fans ??? No Male http://www.facebook.com/group.php?gid=155237215211 18
NRL Make Parramatta Eels the 2009 Premiers No Male http://www.facebook.com/group.php?gid=115473725147059 18
NRL The awkward moment when souths breach the salary cap to sign greg inglis No Male http://www.facebook.com/pages/The-awkward-moment-when-souths-breach-the-salary-cap-to-sign-greg-inglis/177906472222035 18
Tennis Australia Im sick of Casey Dellacqua but I’d give her one No Female http://www.facebook.com/group.php?gid=20553345229 18
AFL Jason Akermanis should be locked and gagged in a closet! No Male http://www.facebook.com/group.php?gid=109095775801131 17
AFL I’ll never play for the Bulldogs, LOL jk, I’m Julia Gillard No Male http://www.facebook.com/pages/Ill-never-play-for-the-Bulldogs-LOL-jk-Im-Julia-Gillard/104083189641887 17
AHL Tassie Tigers Hockey – Top 4 three years in a row No Male http://www.facebook.com/group.php?gid=10850081395 17
Cricket Australia Ricky Ponting No Male http://www.facebook.com/pages/Ricky-Ponting/121689184553063 17
NRL PARRA EELS are FAILWHALES No Male http://www.facebook.com/group.php?gid=112838628743670 17
NRL The Parra-Thetic Eels Suck No Male http://www.facebook.com/pages/The-Parra-Thetic-Eels-Suck/143617612346473 17
NRL Wests Tigers No Male http://www.facebook.com/pages/Wests-Tigers/100604736652477 17
Super League Brumbies SA Official Group No Male http://www.facebook.com/group.php?gid=242030840709 17
Super League We Want Andrew Walker at Ulster No Male http://www.facebook.com/group.php?gid=21920753353 17
Surfing New Zealand paige hareb 2010 taranaki womans surf festival No Female http://www.facebook.com/group.php?gid=114460205248915 17
Victorian Amateur Football Association the fitzroy reds convention for headaches and regrets. No Male http://www.facebook.com/group.php?gid=2633436480 17
W-League Canberra United FC W-League No Female http://www.facebook.com/pages/Canberra-United-FC-W-League/109991445697639 17
AFL Team GWS No Male http://www.facebook.com/pages/Team-GWS/110182962355046 16
AFL Nick Dal santo &lt;3 No Male http://www.facebook.com/group.php?gid=399923801756 16
ANZ Championship I love the mElbourne Vixens No Female http://www.facebook.com/group.php?gid=347852259829 16
NBL Adelaide 36ers National Basketball Team No Male http://www.facebook.com/group.php?gid=19336733729 16
NRL Manly Sea Eagles and Parramatta Eels deserve their gf prize money and title No Male http://www.facebook.com/group.php?gid=115168075171137 16
NRL parra fans No Male http://www.facebook.com/group.php?gid=4445849868 16
NRL Jarryd Hayne and Greg Inglis Tribute No Male http://www.facebook.com/pages/Jarryd-Hayne-and-Greg-Inglis-Tribute/107443539301390 16
Surfing New Zealand Paige Hareb No Female http://www.facebook.com/pages/Paige-Hareb/116489491732352 16
AFL I’m not angry Israel Folau, I’m just very disappointed in you. No Male http://www.facebook.com/pages/Im-not-angry-Israel-Folau-Im-just-very-disappointed-in-you/122542961115419 15
AFL Nick Riewoldt No Male http://www.facebook.com/pages/Nick-Riewoldt/128678427184935 15
AFL Sack Nick Riewoldt! No Male http://www.facebook.com/group.php?gid=160872561968 15
AFL Nick Riewoldt looks like a ferret No Male http://www.facebook.com/pages/Nick-Riewoldt-looks-like-a-ferret/158499737501248 15
A-League Perth Glory No Male http://www.facebook.com/pages/Perth-Glory/110276215668710 15
ANZ Championship Renae Hallinan No Female http://www.facebook.com/pages/Renae-Hallinan/146156348767136 15
Cricket Australia I can catch like Ricky Ponting LOL jks im Robert Green. No Male http://www.facebook.com/pages/I-can-catch-like-Ricky-Ponting-LOL-jks-im-Robert-Green/121372411238254 15
Cricket Australia Mitchell johnson is a bloody legend No Male http://www.facebook.com/pages/Mitchell-johnson-is-a-bloody-legend/304638967825 15
NRL Whoever goes for parra eels and loves jarryd hayne No Male http://www.facebook.com/group.php?gid=114613428557913 15
NRL The crapamatta eels No Male http://www.facebook.com/group.php?gid=121507281198529 15
NRL Greg Inglis to AFL Page No Male http://www.facebook.com/pages/Greg-Inglis-to-AFL/118712858169963 15
World Cup Soccer Support for the Socceroos in South Africa No Male http://www.facebook.com/pages/Support-for-the-Socceroos-in-South-Africa/118426448190124 15
World Cup Soccer Young Socceroos No Male http://www.facebook.com/pages/Young-Socceroos/115695218444154 15
AFL Harry o’brian favorite collingwood player No Male http://www.facebook.com/group.php?gid=115162068521537 14
AFL Watch me kick a goal from right in front, LOL jk im Nick Riewoldt… No Male http://www.facebook.com/group.php?gid=143499255695573 14
AFL Nick Riewoldt ur a fucking cry baby!!! No Male http://www.facebook.com/group.php?gid=164508573559425 14
AFL Melbourne &amp; Richmond should cry at footy not Nick Riewoldt No Male http://www.facebook.com/group.php?gid=112794015400391 14
AFL That awkward moment when nick riewoldt crys No Male http://www.facebook.com/pages/That-awkward-moment-when-nick-riewoldt-crys/156891984331311 14
ANZ Championship SUPPORT THE CANTERBURY TACTIX WITH TIC TACS No Female http://www.facebook.com/group.php?gid=24465321104 14
Cricket Australia Early life of Ricky Ponting No Male http://www.facebook.com/pages/Early-life-of-Ricky-Ponting/139267112765017 14
Cricket Australia Ricky Ponting might be able to play cricket, but he certainly can’t act. No Male http://www.facebook.com/pages/Ricky-Ponting-might-be-able-to-play-cricket-but-he-certainly-cant-act/286734221658 14
NRL History of the Canberra Raiders No Male http://www.facebook.com/pages/History-of-the-Canberra-Raiders/144061215608967 14
NRL Parra Pride No Male http://www.facebook.com/group.php?gid=13590470863 14
NRL Parramatta Eels FTW! No Male http://www.facebook.com/group.php?gid=128177030555779 14
NRL parra 2 smash the west tigers No Male http://www.facebook.com/group.php?gid=266162267675 14
NRL The Awkward moment when Greg Inglis steals your bike No Male http://www.facebook.com/pages/The-Awkward-moment-when-Greg-Inglis-steals-your-bike/100472473359965 14
Ski and Snowboard Australia torah bright to win gold in snowboard half pipe No Female http://www.facebook.com/group.php?gid=276210898414 14
Super League Peter Ranga Kimlin No Male http://www.facebook.com/group.php?gid=74617737439 14
Super League It’s the ACT Brumbies not the CA Brumbies Thanks Very Much!!!! No Male http://www.facebook.com/group.php?gid=124170187603079 14
WNBL Wnbl No Female http://www.facebook.com/pages/Wnbl/110078925691154 14
AFL israel folau is injury prone No Male http://www.facebook.com/pages/israel-folau-is-injury-prone/114024501946027 13
AFL israel folau is injury prone No Male http://www.facebook.com/pages/israel-folau-is-injury-prone/114024501946027?ref=search 13
AFL Im so tough LOL JKS Im Nick Riewoldt No Male http://www.facebook.com/pages/Im-so-tough-LOL-JKS-Im-Nick-Riewoldt/146553165355737 13
AFL Who is nick riewoldt? No Male http://www.facebook.com/pages/Who-is-nick-riewoldt/130762500307178 13
AFL Dear Nick Riewoldt, The Saints Need You. Come BACK !! No Male http://www.facebook.com/pages/Dear-Nick-Riewoldt-The-Saints-Need-You-Come-BACK-/115928168448183 13
AFL I hate Nick Riewoldt No Male http://www.facebook.com/group.php?gid=112815312076301 13
AFL nick riewoldt is gun this year lol jks haven’t seen him all year No Male http://www.facebook.com/group.php?gid=132541376756890 13
AFL jason akermanis is amazing! No Male http://www.facebook.com/group.php?gid=344061166761 13
A-League Perth Glory No Male http://www.facebook.com/pages/Perth-Glory/119392491449516 13
A-League Roma, Chealsea, Arsenal and Perth Glory all SUCK No Male http://www.facebook.com/pages/Roma-Chealsea-Arsenal-and-Perth-Glory-all-SUCK/163291480354324 13
Association of Surfing Professionals Layne Beachley Beneath the Waves No Female http://www.facebook.com/pages/Layne-Beachley-Beneath-the-Waves/105395129501284 13
Northern League Bay Olympic AFC Yes Male http://www.facebook.com/pages/Bay-Olympic-AFC/130418517006004 13
League Name Official Gender Url Total members
AFL Nick riewoldt is a gun No Male http://www.facebook.com/group.php?gid=112969258732356 10
ANZ Championship Julie Corletto No Female http://www.facebook.com/pages/Julie-Corletto/111070238943005 10
NBL Melbourne Tigers cheer squeda east and south ends No Male http://www.facebook.com/group.php?gid=38933291344 10
NBL melbourne tigers all the way in 2008 No Male http://www.facebook.com/group.php?gid=11096052562 10
NRL who go for parramatta eels No Male http://www.facebook.com/group.php?gid=298394576572 10
Super League Pat Howard (rugby player) fan club No Male http://www.facebook.com/group.php?gid=381354540521 10
WNBL Fire Roster No Female http://www.facebook.com/group.php?gid=10595065717 10
WNBL Wnbl No Female http://www.facebook.com/pages/Wnbl/104189502948106 10
AFL Nick Riewoldt looks like jack skellington from the night before christmas No Male http://www.facebook.com/pages/Nick-Riewoldt-looks-like-jack-skellington-from-the-night-before-christmas/110263412338882 9
AFL Jason Akermanis for Brownlow 2008 No Male http://www.facebook.com/group.php?gid=16522463154 9
Cricket Australia Ricky Thomas Ponting No Male http://www.facebook.com/pages/Ricky-Thomas-Ponting/154721461234670 9
Gridiron Australia Gridiron SA, The Gridiron Association of South Australia Yes Male http://www.facebook.com/pages/Gridiron-SA-The-Gridiron-Association-of-South-Australia/329363740143 9
NBL Cairns Taipans No Male http://www.facebook.com/pages/Cairns-Taipans/105002039540296 9
NRL BULLDOGS TO SMASH THE EELS!!! No Male http://www.facebook.com/group.php?gid=141677738538 9
NRL if you love parammatta eels join this group No Male http://www.facebook.com/group.php?gid=138186892885067 9
NRL Parra EELS No Male http://www.facebook.com/group.php?gid=9930326665 9
NRL PARRA EELS R PRO!!!!!!!!!!!!!!!! No Male http://www.facebook.com/pages/PARRA-EELS-R-PRO/119059178118964 9
NRL Wests Tigers No Male http://www.facebook.com/pages/Wests-Tigers/103872993004607 9
NRL Wests Tigers No Male http://www.facebook.com/pages/Wests-Tigers/100965016612623 9
Super League ACT CA BRUMBIES (NSW SUPPORTERS) No Male http://www.facebook.com/group.php?gid=18072084495 9
WNBL WNBL No Female http://www.facebook.com/pages/WNBL/102153576492334 9
World Cup Soccer socceroos fan? get on it!!!!! No Male http://www.facebook.com/pages/socceroos-fan-get-on-it/118141831550071 9
AFL I defs don’t love Nick Dal Santo. LOL jk, i’m Liz Pullen. No Male http://www.facebook.com/pages/I-defs-dont-love-Nick-Dal-Santo-LOL-jk-im-Liz-Pullen/135590733120268 8
AFL nick riewoldt is better than jack riewoldt anyday No Male http://www.facebook.com/group.php?gid=127445017292616 8
AFL I dont cry…lol jokes, im Nick Riewoldt No Male http://www.facebook.com/group.php?gid=144023728959554 8
AFL JASON AKERMANIS’S IQ OF A PLANT No Male http://www.facebook.com/group.php?gid=107444465957654 8
AFL Jason Akermanis to win the Coleman medal. No Male http://www.facebook.com/group.php?gid=21877556009 8
NRL Parra Power!! No Male http://www.facebook.com/group.php?gid=11174191823 8
NRL Parramatta eels No Male http://www.facebook.com/group.php?gid=123224854376152 8
NRL parra eels for premiership 2008 No Male http://www.facebook.com/group.php?gid=9679119361 8
Super League Melbourne rebels new super 15 team No Male http://www.facebook.com/pages/Melbourne-rebels-new-super-15-team/123067914392061 8
W-League Westfield W-League No Female http://www.facebook.com/pages/Westfield-W-League/106287136076565 8
World Cup Soccer The Football Supporters’ Pledge: A-League, Socceroos &amp; Grassroots No Male http://www.facebook.com/pages/The-Football-Supporters-Pledge-A-League-Socceroos-Grassroots/114421618592491 8
Yachting Australia Congrats Jessica Watson :) No Female http://www.facebook.com/pages/Congrats-Jessica-Watson-/117162148319583 8
AFL Harry O’brien No Male http://www.facebook.com/group.php?gid=115574021792712 7
AFL Israel Folau an AFL player? No Male http://www.facebook.com/pages/Israel-Folau-an-AFL-player/125596160796485 7
AFL Zac Dawson = Shit No Male http://www.facebook.com/group.php?gid=137536329603020 7
AFL Zac Dawson you bloody legend for snotting Buddy Wanklin No Male http://www.facebook.com/group.php?gid=132549126004 7
AFL NICK RIEWOLDT IS OVERATED No Male http://www.facebook.com/group.php?gid=107240525980414 7
A-League A.C Perth Rossoneri Glory No Male http://www.facebook.com/pages/AC-Perth-Rossoneri-Glory/143365582377956 7
Association of Surfing Professionals Stephanie Gilmore No Female http://www.facebook.com/pages/Stephanie-Gilmore/111538995581528 7
Cricket Australia Mitchell Johnson No Male http://www.facebook.com/pages/Mitchell-Johnson/133051453402446 7
NBL perth wildcats fans No Male http://www.facebook.com/group.php?gid=25081252461 7
NRL Canberra Raiders No Male http://www.facebook.com/pages/Canberra-Raiders/114564098558315 7
NRL Canberra Raiders No Male http://www.facebook.com/pages/Canberra-Raiders/131560850221791 7
NRL Book:Canberra Raiders No Male http://www.facebook.com/pages/BookCanberra-Raiders/137516906270947 7
NRL join if u support parramatta eels No Male http://www.facebook.com/group.php?gid=114183808607201 7
NRL How Many Parramatta Eels Supporters are on Facebook?!!!! No Male http://www.facebook.com/group.php?gid=126031292321 7
NRL paramatta eels!!!!!!!!!!! for the cup theis year!!!!!!!! No Male http://www.facebook.com/group.php?gid=261939302139 7
NRL I go for the Parra Eels when they lose every Week No Male http://www.facebook.com/pages/I-go-for-the-Parra-Eels-when-they-lose-every-Week/124194757611751 7
Tennis Australia Casey Dellacqua Tennis No Female http://www.facebook.com/group.php?gid=21219005571 7
WNBL Australian Institute of Sport (WNBL) players No Female http://www.facebook.com/pages/Australian-Institute-of-Sport-WNBL-players/111799165542551 7
Women Rugby World Cup The Wallaroos No Female http://www.facebook.com/pages/The-Wallaroos/106211626084798 7
AFL ISRAEL FOLAU No Male http://www.facebook.com/pages/ISRAEL-FOLAU/122182064494727 6
AFL Melbourne Demons No Male http://www.facebook.com/group.php?gid=52200018017 6
AFL nick riewoldt sucks No Male http://www.facebook.com/group.php?gid=277256275094 6
AFL Nick Dal Santo Wanging Out No Male http://www.facebook.com/pages/Nick-Dal-Santo-Wanging-Out/175255799162886 6
NBL Perth Wildcats Wildkidz! (: No Male http://www.facebook.com/pages/Perth-Wildcats-Wildkidz-/225499609937 6
NRL Canberra Raiders players No Male http://www.facebook.com/pages/Canberra-Raiders-players/111476428906711 6
NRL Parramatta eels No Male http://www.facebook.com/group.php?gid=116003495087821 6
NRL I HATE PARRAMATTA EELS FOR EVER GO THE ROOSTERS! No Male http://www.facebook.com/group.php?gid=107992125890161 6
NRL Greg Inglis belongs in Melbourne No Male http://www.facebook.com/pages/Greg-Inglis-belongs-in-Melbourne/101847426537419 6
W-League Newcastle United Jets W-League No Female http://www.facebook.com/pages/Newcastle-United-Jets-W-League/106256169412363 6
W-League Queensland Roar FC W-League No Female http://www.facebook.com/pages/Queensland-Roar-FC-W-League/106577539379058 6
AFL Harry O’brien is a legend No Male http://www.facebook.com/group.php?gid=178843327286 5
AFL Zac Dawson need to officaly change his name to Zac Awesome…. No Male http://www.facebook.com/group.php?gid=154295801270735 5
AFL i kick goals from less then a metre infront, LOL JK im nick riewoldt No Male http://www.facebook.com/group.php?gid=164677823548408 5
AFL people that like nick riewoldt!!!!!!!!!!!!!!!!!!!!!!!!!lol L :) L No Male http://www.facebook.com/group.php?gid=113258112042875 5
AFL SAINTS ARE NOTHING WITHOUT NICK RIEWOLDT No Male http://www.facebook.com/group.php?gid=119282501417894 5
A-League Perth Glory Football Club No Male http://www.facebook.com/pages/Perth-Glory-Football-Club/106008336096851 5
A-League 2010–11 Perth Glory season No Male http://www.facebook.com/pages/201011-Perth-Glory-season/138146576206567 5
Association of Surfing Professionals Layne Beachley – Not That Good No Female http://www.facebook.com/group.php?gid=54865547680 5
Association of Surfing Professionals Layne Beachley No Female http://www.facebook.com/pages/Layne-Beachley/105939086104862 5
Netball Australia Australia National Netball Team No Female http://www.facebook.com/pages/Australia-National-Netball-Team/106304879406943 5
NRL Parramatta Eels Rock!! No Male http://www.facebook.com/group.php?gid=128709593836921 5
NRL Parramatta Eels Yes Male http://www.facebook.com/pages/Parramatta-Eels/124318657623868 5
NRL I can punch LOL JKZ i’m Greg Inglis No Male http://www.facebook.com/pages/I-can-punch-LOL-JKZ-im-Greg-Inglis/131062793589231 5
NRL oi greg inglis grow a pair and get over it! Andrew Jones was Right! No Male http://www.facebook.com/pages/oi-greg-inglis-grow-a-pair-and-get-over-it-Andrew-Jones-was-Right/138735382807944 5
NRL Wests Tigers players No Male http://www.facebook.com/pages/Wests-Tigers-players/120971191285267 5
NRL Wests tigers No Male http://www.facebook.com/pages/Wests-tigers/121712147884085 5
W-League Melbourne Victory W-League No Female http://www.facebook.com/pages/Melbourne-Victory-W-League/114789105203249 5
W-League Newcastle Jets FC W-League No Female http://www.facebook.com/pages/Newcastle-Jets-FC-W-League/105841596122300 5
AFL Harry O’Brien is a self-rightous, self-important wanker!! No Male http://www.facebook.com/group.php?gid=156459001046354 4
AFL I can kick a goal from 2m out LOL JKS I’m Nick Riewoldt No Male http://www.facebook.com/pages/I-can-kick-a-goal-from-2m-out-LOL-JKS-Im-Nick-Riewoldt/155378521160116 4
AFL Nick Riewoldts a spud No Male http://www.facebook.com/group.php?gid=115495781172 4
AFL I can kick a goal from 3 meters out LOL JK Im Nick Riewoldt No Male http://www.facebook.com/pages/I-can-kick-a-goal-from-3-meters-out-LOL-JK-Im-Nick-Riewoldt/135349696512713 4
AFL Only Homophobes think Jason Akermanis is a homophobe! No Male http://www.facebook.com/group.php?gid=128825660465576 4
Association of Surfing Professionals Layne Beachley No Female http://www.facebook.com/pages/Layne-Beachley/170685366296229 4
Association of Surfing Professionals Layne Beachley No Female http://www.facebook.com/pages/Layne-Beachley/108116612549864 4
Cricket Australia List of Test awards for Ricky Ponting No Male http://www.facebook.com/pages/List-of-Test-awards-for-Ricky-Ponting/138047282886920 4
NRL On a scale of 1-Canberra Raiders how premature are you No Male http://www.facebook.com/pages/On-a-scale-of-1-Canberra-Raiders-how-premature-are-you/112508145457766 4
NRL Canberra Raiders templates No Male http://www.facebook.com/pages/Canberra-Raiders-templates/118824651501102 4
NRL THE MIGHTY PARRAMATTA EELS! No Male http://www.facebook.com/group.php?gid=111757602201324 4
Ski and Snowboard Australia torah bright best snowboarder No Female http://www.facebook.com/group.php?gid=311526768820 4
VFL Aaron Edwards Fan page No Male http://www.facebook.com/group.php?gid=139834293787 4
W-League Adelaide United FC W-League No Female http://www.facebook.com/pages/Adelaide-United-FC-W-League/108294542532589 4
W-League Central Coast Mariners FC W-League No Female http://www.facebook.com/pages/Central-Coast-Mariners-FC-W-League/108518769173365 4
W-League Central Coast Mariners W-League No Female http://www.facebook.com/pages/Central-Coast-Mariners-W-League/111835622169478 4
AFL Having hair like harry o’brien is begging to be pulled by another player No Male http://www.facebook.com/group.php?gid=125234334163800 3
AFL Zac Dawson is a mug No Male http://www.facebook.com/group.php?gid=103833342988035 3
AFL Nick Riewoldt looks like a puffa fish No Male http://www.facebook.com/pages/Nick-Riewoldt-looks-like-a-puffa-fish/157896610900770 3
AFL I can kick goals from the goalsquare… JKS im NICK RIEWOLDT No Male http://www.facebook.com/group.php?gid=163550770323171 3
AFL St Kilda have the better Riewoldt No Male http://www.facebook.com/group.php?gid=125012747535120 3
AFL I can kick a goal from 3 metres out LOL JKS im Nick Riewoldt No Male http://www.facebook.com/pages/I-can-kick-a-goal-from-3-metres-out-LOL-JKS-im-Nick-Riewoldt/138664902846815 3
AFL i can kick a goal from 2 meters, lol jks i’m nick riewoldt No Male http://www.facebook.com/group.php?gid=147970501911338 3
AFL Jason Akermanis Biography No Male http://www.facebook.com/pages/Jason-Akermanis-Biography/106142142741832 3
AFL Jason Akermanis No Male http://www.facebook.com/group.php?gid=124872100865630 3
Association of Surfing Professionals Layne Beachley Autobiography No Female http://www.facebook.com/pages/Layne-Beachley-Autobiography/107585402593095 3
Cricket Australia Ricky Ponting with the Australian cricket team in India in 2008-09 No Male http://www.facebook.com/pages/Ricky-Ponting-with-the-Australian-cricket-team-in-India-in-2008-09/132303370141108 3
NBL Skytrans Cairns Taipans No Male http://www.facebook.com/pages/Skytrans-Cairns-Taipans/155184164504092 3
NBL Go the Perth wildcats No Male http://www.facebook.com/group.php?gid=138119600486 3
Netball Australia Netball in Australia No Female http://www.facebook.com/pages/Netball-in-Australia/138543996169347 3
Netball Australia 14/Oct/2010. Australia vs New Zealand – The best netball game of all time No Female http://www.facebook.com/pages/14Oct2010-Australia-vs-New-Zealand-The-best-netball-game-of-all-time/121189924605061 3
NRL Brisbane Broncos Cheerleaders Yes Male http://www.facebook.com/pages/Brisbane-Broncos-Cheerleaders/77023975796?v=wall 3
NRL Parra -JEW-niar Eels No Male http://www.facebook.com/group.php?gid=113498978660445 3
W-League Canberra United W-League No Female http://www.facebook.com/pages/Canberra-United-W-League/106044356102375 3
W-League Westfield W-League No Female http://www.facebook.com/pages/Westfield-W-League/112250692140005 3
WNBL The Official Bendigo Spirit Basketball Yes Female http://www.facebook.com/pages/Bendigo-Australia/The-Official-Bendigo-Spirit-Basketball/227515051849 3
AFL Harry o’brian favourit collingwood player No Male http://www.facebook.com/group.php?gid=100691009977566 2
AFL Team GWS No Male http://www.facebook.com/pages/Team-GWS/116207325073108 2
AFL I did my knee……. LOL jks im Nick Riewoldt No Male http://www.facebook.com/group.php?gid=109984042379818 2
AFL I can kick a goal from the sqaure LOL jks im nick riewoldt No Male http://www.facebook.com/pages/I-can-kick-a-goal-from-the-sqaure-LOL-jks-im-nick-riewoldt/146316628745103 2
AFL I can’t kick a goal from 55 metres out LOL jks im Nick Riewoldt. No Male http://www.facebook.com/pages/I-cant-kick-a-goal-from-55-metres-out-LOL-jks-im-Nick-Riewoldt/100230146711463 2
AFL Stop Picking on Nick Riewoldt No Male http://www.facebook.com/pages/Stop-Picking-on-Nick-Riewoldt/156422974380350 2
AFL Im a hell good kicker JKS im Nick Riewoldt No Male http://www.facebook.com/pages/Im-a-hell-good-kicker-JKS-im-Nick-Riewoldt/160497397310143 2
AFL Nick Riewoldt is a fucking pussy No Male http://www.facebook.com/pages/Nick-Riewoldt-is-a-fucking-pussy/127770807283420 2

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St Kilda Saints Nude Photo Controversy (part 3) : Nick Riewoldt

Posted by on Thursday, 30 December, 2010

Part 1: Nick Dal Santo, Part 2: Zac Dawson


In writing up the St Kilda Nude Photo Controversy, it became obvious that the best way to approach this was to look at it from multiple perspective: Each athlete and the team. This paper thus has an introduction, four sections and a conclusion. I’m posting this as a draft as I finish each section. When it is eventually completed and fully edited, it will become a chapter in my dissertation. A copy of the complete, current draft of the paper can be found at StKildaChapter.pdf and the data for this paper beyond what is found in the paper and appendix can be found at StKildaData.xls. The paper includes footnotes that are not found in the html version and edits made to other sections since the html versions were first posted.


Nick Riewoldt

Nick Riewoldt is one of the superstars of the AFL. In 2009, he broke up with long time girlfriend Stephanie McIntosh, a well known Australian actress and singer. (Stephanie McIntosh, 2010, December 22) A December 27, 2010 search on Google.com. au brought up 258,000 results when the search term “Nick Riewoldt” was used. A search for Riewoldt Kilda brought up 383,000 results. As of December 26, 2010, a Nick Riewoldt fan page on Facebook has over 4,000 fans. When he went down with an injury during the 2010 season, so important is he to that team that people wondered how the team would do with out him. He has the popularity, all around good looks and television presence that he regularly appeared as an analyst while convalescing. He is the current captain of the St Kilda Saints. Of the three players involved in this controversy, he had the most visibility prior to the start of the controversy. During the controversy, he was the player that the press chose to focus on above all others including Sam Gilbert, the player who took the pictures.

Riewoldt’s pictures was described by Hinch (2010, December 24) of 3AW News Talk radio:

Riewoldt says Gilbert snapped the unauthorised pic of him naked as he got out of bed. Sleeps in the nude like most people.
Look at the picture. As thousands of you have. What do you notice, apart from the fact that Riewoldt has waxed his pubic area. And, perhaps, that he is well-endowed.
Any normal man, sprung like that, would instinctively, inherently, try to cover his genitals. Riewold does not. His hands are on each side of his penis. As if posing.

The picture is not as bad as that of Nick Dal Santo, and is worse than of Zac Dawson.

Beyond the release of the picture featuring Riewoldt, the player has had greater visibility and involvement during the controversy because of his actions in response to the controversy and because of the alleged actions of his agent. His involvement in the situation has also been elevated because St Kilda drew the greatest amount of attention to the picture involving him, choosing to ignore the more sexually explicit picture of Nick Dal Santo that showed Dal Santo masturbating. Riewoldt held a press conference on December 21 to explain the pictures. A club spokesperson was quoted by Bryce Corbett (2010, December 22) on The Punch as saying: “Let’s not forget” that “he is the five-time best and fairest winner of this football club and was all-Australian captain last year”. During the press conference, Riewoldt told reporters “This photo was taken on a holiday by a teammate when I got out of bed over 12 months ago … by a teammate who I trust. And I asked that it would be deleted then and there and clearly wasn’t. And I’m bitterly disappointed at my teammate for that.” (Brodie, 2010, December 21) During Riewoldt’s press conference, St Kilda’s CEO jumped in to clarify that Riewoldt’s picture was taken from Sam Gilbert’s computer with out Riewoldt’s knowledge or consent. During Riewoldt’s press conference, aired live on some Australian television and radio stations, Riewoldt also affirmed his support for his team mate and the club: “Sam and I are both professionals, and we will both give everything we’ve got to the St Kilda football club and we will have a great working relationship going forward.” (Brodie, 2010, December 21) While this saga was going on, Riewoldt’s agent repeatedly referred to the 17-year-old girl at the heart of the situation was “that woman.” (Hinch, 2010, December 24) This type of phraseology aggravated a number of people observing the situation. (Hinch, 2010, December 24)

Riewoldt’s fame, Riewoldt’s full frontal nudity, Riewoldt’s press conference and St Kilda’s actions as they pertained to Riewoldt’s involvement are likely contributing factors in how the controversy played out. These variables provide a backdrop from which to explore how the controversy effected Riewoldt’s fan base, and by extension, St Kilda’s fan base. This section will explore demographic changes, community size changes, and comparative growth of pro-Riewoldt and anti-Riewoldt groups on Facebook and LiveJournal. Facebook was chosen over other social networks because it is Australia’s most popular social network and because the controversy started there. Outside of Twitter, it is probably the social network that is most involved in discussing the situation. Twitter’s lack of groups for people to join, lack of demographic data available on the site and the necessity of doing more of a textual analysis are why it is not explored more in this section. Beyond Facebook, LiveJournal is the only other site to be analyzed as it provides some demographic information about its users. The purpose section is to understand who Riewoldt’s fans are and how the controversy effected or did not effect demographic shifts.

Facebook provides demographic details about people who are interested in keywords that advertisers enter on their “What do you want to advertise?” page located at http://www.facebook.com/ads/create/ . On December 20, 26, 28 and 30, this page was checked, with various demographic data collected about people on Facebook who are interested in Nick Riewoldt. This data can be found in Appendix 13. Facebook’s data is pulled from people who list people on their profile, group membership and fan page likes. Given that, it is fair to assume that some people who are counted as Riewoldt fans may belong to anti-Riewoldt groups; the two types of fans cannot be separated. At times, numbers do not add up, such as the total number of Australian men and Australian women interested in Riewoldt may not add up to the total number of people in Australia interested in Riewoldt. This is because not everyone puts all their demographic details in their profile. The absence of this may skew actual results, but it is the authors belief, despite the lack of evidence, that non-inclusion of demographic data is consistent across all groups; consequently, the author draws conclusions based on that assumption.

The first group to be looked at is the international reception for Riewoldt. On December 20 and 30th, the total number of fans in New Zealand and the United States were checked. For New Zealand, on December 20, there were fewer than 20 fans of Riewoldts. This was unchanged by December 30, 2010. In the case of the United States, there were also fewer than 20 fans on December 20. By December 30, this number had changed to 100. Interest in Riewoldt had not grown in New Zealand, but it had grown in the United States, where the AFL has been trying to grow the game and where the local leagues have been semi-successful in using social media to help Australian expatriates play and to get Americans interested in playing the game. That Americans took an interest in Riewoldt may be a negative, because it could hurt the league’s ability to grow their international audience by making a joke of one their most visible players.

Across the whole of Australia, there were 11,880 people on Facebook who were interested in Riewoldt on December 20. By December 26, this number had gone up to 12,060. It went up again on December 28 to 12,180. By December 30, the number was again down to 11,880. The overall fluctuation was 300 total people, or 2.46% of totals fans based on the December 28 high. That number is not particularly significant. It is when Australian fans are broken down more that the results get more interesting.
Across Australian states, there was no change in the total number of people on Facebook interested in Riewoldt between December 20 and December 30 in the Australian Capital Territory, the Northern Territory, Queensland, Tasmania, Victoria and Western Australia, a 20 person increase in New South Wales, and an 80 person increase in South Australia. The two states that saw growth in interest in Riewoldt are very different in terms of their relationship with the AFL: One is a traditional AFL strong hold and one is not. That interest in Riewoldt was not higher in New South Wales is likely a good thing because the AFL is hoping to grow the game there, with an expansion team from the area set to start playing in the league in 2012.

Information about the total people interested in Riewoldt on Facebook was also collected on December 20 and December 30 for the following cities: Adelaide, Alice Springs, Broome, Cairns, Darwin, Devonport, Goulburn, Hobart, Melbourne, Perth, Rockhampton, Townsville, Warwick. Of these cities, three saw a change in the number of people interested in Riewoldt: Adelaide and Melbourne both saw an increase of 20 people, and Hobart saw an increase of 40 people. The other cities remained unchanged. These three cities are all in AFL territory. Riewoldt originally being from the city may explain the increase in interest from people living in Hobart. (Nick Riewoldt, 2010, December 23)

The controversy appeared to create additional interest in Riewoldt amongst women. There were 5,400 female Australian fans on December 20, 5,520 on December 26, 5,420 fans on December 28 and 5,560 female Australian fans on December 30, 2010. This is an increase of 2.87% and, percentage wise, is slightly above the overall interest increase. The numbers for women interested in men remained unchanged. The numbers for women interested in women increased by 20. Thus, homosexual female fans were more likely to be interested in Riewoldt as a result of the controversy than their heterosexual counterparts. This may suggest that heterosexual female fans were more upset by the controversy than their lesbian counterparts because they did list Riewoldt as an interest at the same rate as the whole Australian population.

Interest in Riewoldt by Australian men on Facebook moved around: 6,340 on December 20th, 6,540 on December 26th, 6,540 on December 28th and 6,360 on December 30, 2010. Interest by men went up by 200, only to come down and be 20 more than on the day before the controversy. For homosexual men, the numbers did not change. For heterosexual men, the total number of people interested in Riewoldt increased by 20. This situation is an inverse of women and suggests that responses by gays, lesbians, heterosexual women and heterosexual men were different and that all had different concerns regarding various aspects of the controversy.

For college graduates in Australia, the total number of people interested in Riewoldt prior to the scandal on December 20th was 1,060, on December 26th when the scandal began to be ignored by the media was 1,140 and remained that amount of December 30th. For people in college, the number was 460 on December 20th and was 380 on December 26th and December 30th. The total number of people in high school interested in Riewoldt was consistent across all three dates: 1,080. During the scandal, Riewoldt gained fans who had finished college, lost fans who were in college and remained unchanged amongst high schoolers. Like orientation, this suggests that these three different peer groups had different concerns over the scandal. The loss of fans from the starting period amongst those in college is one of the only groups to experience loss amongst all populations and may signal institutional problems for St Kilda and the AFL in how its responded to the controversy. It suggests that this group of soon to be wage earners who the club and league will be dependent on in the future for revenue may dislike the tactics used. Losing this group could also be a problem because historically, the Australian rules has been depicted as the sport for the more educated and middle class while rugby league has been portrayed as the game for the more working class.

Another way at looking at Facebook demographic data for Riewoldt involves looking at the ages of fans. This data was gathered on December 20 and December 30. For the group between 20 and 29 years old, there was an increase of 140 fans over that period. For the group between 30 and 39, there was a decrease of forty fans over that period. For the group between 40 and 40, there was no change between December 20 and December 30. For the group between 50 and 59, there was an increase of sixty people interested in Riewoldt. For the group between 60 and 64, there was an increase of forty people. Older fans were more likely to be interested in Riewoldt in the period after the controversy, whereas people in their 30s were less likely to be interested in Riewoldt.
When all the Nick Riewoldt Facebook demographic data is examined together, it suggests that there are institutional problems for either the St Kilda Saints or the AFL based on who stopped being interested in Riewoldt or who became interested in Riewoldt. Heterosexual women did not respond but heterosexual men did. University students lost interest but college graduates gained interest. 30 to 39 year olds lost interest but the cohorts below and two levels above them gained interest.

Beyond Facebook’s demographic data, another way of understanding how a fan community responded is by looking at fan page and group expansion and contraction. This data was collected for Nick Riewoldt from December 20 to December 30th. The December 20th data was collected at 18:00 AEST and was found doing a search on Facebook for Nick Riewoldt. On that date, 202 total fan pages and groups were found. From December 21 to December 30th, the total number of members was recorded at 7:00 AEST using a script, facebook_followers.pl, found in Appendix 13. The results can be found in Appendix 13. The total number of groups was much higher than the total for both Dal Santo and Dawson, confirming the interest in and popularity of Riewoldt.

Of the 202 groups, at least one was subsequently deleted and two others moved from public to private. Thirteen saw a loss of between one and four members. Eighty-nine saw no growth or contraction in membership. Forty-six saw an increase of one or two followers. Five saw a growth of one-hundred members or more. Of the five that saw one hundred plus increases, two have names that suggest they are pro-Riewoldt: Nick Riewoldt and Nick riewoldt fans! The other three have names that imply a negative Riewoldt sentiment: I never cry. lol jk I’m Nick Riewoldt., I can kick a goal from 1 metre out lol jks im Nick Riewoldt, and Whats red, white and black and crys like a little girl?? NICK RIEWOLDT. Of the other groups in the top ten for most membership gains, four express a negative sentiment towards Reiwoldt in their names and one implies a positive sentiment. If the membership growth of the pro-groups and negative groups, the total is 813 and 953 respectively: Negative sentiment Riewoldt groups grew faster than positive sentiment groups.

Facebook users had a mixed reaction to Riewoldt related groups. A number of them joined pro groups and anti-groups. On the other hand, most groups did not see much membership change as a result of the controversy and very few saw losses. If liking or joining a fan page or group is seen as expressing allegiance or solidarity to a group or expressing interest in a specific, more people were willing to do that than the inverse of disassociating from groups by quitting them. That group willing to express an opinion is the important part here: A lot more people were willing to align themselves with some Riewoldt sentiment than they were to disassociate. The vocal support of both issues probably indicates larger problems for Riewoldt and his club: People are less content to disassociate and quietly leave but rather feel the need to be vocal in their position. This means that the issue likely will have a longer shelf life than if people had chosen to remain quiet or disassociate.

LiveJournal is a popular Australian blogging site. Its characteristics are discussed more in the section about Nick Dal Santo. One of LiveJournal’s features is that it allows people to list interests, and many people list very athletes. On December 20 and December 30th, the total number of people interested in Nick Riewoldt was checked. There was no change in totals or composition of the six people who listed Riewoldt as an interest. Of the six who listed as an interest, two listed Nick Dal Santo as an interest, with a crossover of 33%. Of the six who listed Riewoldt as an interest on LiveJournal, only one has updated since the scandal broke and in her recent updates, she has not mentioned the situation. Location wise, only two of the six list a city of residence and both are from Melbourne. Five of the six list a country of residence and all of those are from Australia. Four of the six list a year of birth: 1983, 1989, 1990 and 1990. This puts the mean year of birth at 1988 and the mean year of birth at 1989. The demographic composition puts them into a group of colleged-aged fans who are likely ideal fans in terms of who the AFL is trying to cater to.

Facebook showed a small demographic shift in terms of who was interested in Nick Riewoldt: Fans were gained for people between 50 and 64 years of age and between 20 to 29 years of age. Both men and women became fans of Riewoldt in the period after the controversy, with relatively big gains for lesbian women and heterosexual men. Riewoldt also gained fans amongst college graduates on Facebook. Interest increased around Hobart, Riewoldt’s home town. While those groups gained, Riewoldt lost fans in college and fans whom were between the ages of 30 and 39. These shifts occurred while people were active in joining groups and fan pages in support or condemnation of Nick Riewoldt. Over on LiveJournal, Riewoldt’s fans are in their early 20s and their stated interest in the athlete did not change as a result of the controversy but neither did it lead them to state a position, unlike their peers on Facebook. If LiveJournal is ignored, the Riewoldt data suggests that this is a controversy that effected his fanbase and will have long lasting consequences, as people did not remain silent, instead choosing to take sides for him or against him.

References

  • Brodie, W. (2010, December 21). Nick Riewoldt Nude Photo Scandal: St Kilda ‘Bubble’ Pierced. The Sydney Morning Herald. Newspaper. Retrieved December 29, 2010, from http://www.smh.com.au/afl/afl-news/naked-photos-pierce-the-bubble-20101221-193o1.html
  • Corbett, B. (2010, December 22). Ignoring the homoerotic elephant in the locker room. The Punch. Retrieved December 29, 2010, from http://www.thepunch.com.au/articles/ignoring-the-homoerotic-elephant-in-the-locker-room/
  • Hinch, D. (2010, December 24). Hinch delves deeper into scandal. 3AW693 News Talk. Radio. Retrieved December 27, 2010, from http://www.3aw.com.au/blogs/blog-with-derryn-hinch/hinch-delves-deeper-into-scandal/20101224-196xc.html
  • Nick Riewoldt. (2010, December 23). In Wikipedia, The Free Encyclopedia. Retrieved 00:33, December 30, 2010, from http://en.wikipedia.org/w/index.php?title=Nick_Riewoldt&oldid=403871277
  • Stephanie McIntosh. (2010, December 22). In Wikipedia, The Free Encyclopedia. Retrieved 09:41, December 27, 2010, from http://en.wikipedia.org/w/index.php?title=Stephanie_McIntosh&oldid=403731082
  • What do you want to advertise? (2010, December 27). Facebook. Retrieved December 27, 2010, from http://www.facebook.com/ads/create/

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St Kilda Saints Nude Photo Controversy (part 2) : Zac Dawson

Posted by on Wednesday, 29 December, 2010

Part 1: Nick Dal Santo

In writing up the St Kilda Nude Photo Controversy, it became obvious that the best way to approach this was to look at it from multiple perspective: Each athlete and the team. This paper thus has an introduction, four sections and a conclusion. I’m posting this as a draft as I finish each section. When it is eventually completed and fully edited, it will become a chapter in my dissertation. A copy of the complete, current draft of the paper can be found at StKildaChapter.pdf and the data for this paper beyond what is found in the paper and appendix can be found at StKildaData.xls. The paper includes footnotes that are not found in the html version. Some modifications to the introduction have been made since part 1 was posted. These are reflected in the PDF and not in the post.


Zac Dawson

Zac Dawson joined St Kilda in 2009, after playing for the Hawthorn Hawks 2005 to 2006, and Box Hill in the VFL during the 2007 and 2009 seasons. (Zac Dawson, 2010, December 20) In 2010, he played 20 games for St Kilda and played in all three Grand Finals matches that year for the team. (Zac Dawson, 2010, December 20) A December 27, 2010 search on Google.com. au for “Zac Dawson” brought up 212,000 results. Unlike the other two players involved in this controversy, he is the only one who has a Twitter account, @zacd_6. He is probably the least well known of the players involved in this controversy.

Of the three players who were visible in the photographs, Dawson’s picture is probably the least problematic. Hinch (2010, December 24) described the picture and scene:

Zac Dawson, who has been kept under the radar, is invading Riewoldt’s space, grinning (a little self-consciously) at the snapper and holding what looks like a blue condom wrapper only centimetres from his skipper’s kipper.

This section will look examine the effect that the controversy had on Zac Dawson’s Twitter followers, looking at growth and to see if the controversy changed the profile of who followed him. Beyond that, this section will look at the growth of Facebook fan pages featuring Dawson. The purpose of doing this is to understand how Australian sport fans on Twitter respond when a major athlete if involved in a negative controversy as Dawson is one of several Australian athletes on Twitter to have gotten negative attention as a result of controversy in the past four months. Athlete accessibility on Twitter is seen as a positive by many fans as it removes the media barrier. On the other hand, athlete accessibility is often seen as a negative by clubs and leagues as it can cause public relations and sponsorship issues for them. The other purpose is to understand growth and contractions patterns in response to controversy: Do peripheral players see similar growth or contraction as major players who have a higher profile? How will this situation effect Dawson’s personal brand and how may Dawson’s involvement in this scandal impact St Kilda?

Part of the backdrop to the St Kilda nude photo controversy was the level of fame that the teenaged girl at the heart of the controversy has achieved, with one of those levels of fame being measured by the total number of followers that the girl has accrued on Twitter. This number topped 12,000 by December 25, 2010. (Munro, 2010, December 26) In terms of Australian sport figures and organizations on Twitter, this puts her close to the Australian Open tennis event, Wendell Sailor of the St. George Illawarra Dragons, the Australian triathlete Daniel MacPherson, and the Rugby World Cup. Of roughly 900 Australian sport related Twitter accounts identified, the teenaged girl’s account would rank in the top 20. As the media controversy went on, she continued to update about her feelings and what her actions would be.

It is against the backdrop of the teenaged girl’s action that Zac Dawson’s Twitter account needs to be viewed. Figure 2 shows a screenshot of Dawson’s Twitter updates around the period that the controversy took place.

Dawson's Twitter account

Figure 2. December 29, 2010 Screenshot of Zac Dawson’s Twitter Profile.

Dawson updated and his December 23 tweet could be seen as referencing the ongoing controversy. That he updates, even if irregularly, probably gave navel gazers, fans and haters a reason to follow him while the story continued. For the media, it gave them another possible outlet to get details regarding the story and Dawson’s involvement in it and reaction to it.

The first way that the effect on the controversy as it pertains to Zac Dawson’s Twitter account will be looked at is by tracking his follower growth compared to St Kilda’s official account, St Kilda fansites and other St Kilda players not involved in the controversy. This data can be found in Table 1 for the period between December 15 and December 26, 2010.

Table 1
St Kilda Twitter Account Follower Totals

Date zacd_6 stevenbaker10 gramsy_1 go_saints njbrown17 Robeddy40 RWBFooty Saints_FC stkildafc
15-Dec 1290 2776 352 319 1089 859 142 197 5668
16-Dec 1295 2784 352 319 1092 861 142 197 5682
17-Dec 1296 2790 359 319 1095 863 142 197 5684
18-Dec 1299 2796 426 320 1099 867 141 197 5683
19-Dec 1301 2803 436 321 1104 869 141 197 5688
20-Dec 1301 2807 448 321 1113 870 141 197 5697
21-Dec 1326 2849 493 328 1125 879 142 198 5738
23-Dec 1369 2967 679 356 1144 907 142 203 5906
24-Dec 1380 3000 702 368 1147 912 142 204 5946
25-Dec 1387 3012 707 374 1152 921 142 206 5972
26-Dec 1389 3012 709 374 1154 924 142 206 5981

In the period leading up to the controversy, December 15 to December 20, Dawson saw an increase of 11 total followers. In the period from when the story broke on the 20th until most of the media attention faded on the 26th, Dawson saw an increase of 88 followers. The slope for follower acquisition during the period from the December 15 to December 20 is 2.71. The slope for the period during the controversy between December 21 and December 26 is 12.71. The controversy clearly gave Dawson a bump in the total number of followers. Jason Gram’s slope was 24.2 and 42.2 over the same periods respectively. He has been on Twitter for a shorter period of time than Dawson and has been updating more frequently. Dawson’s slope during the controversy was six times amount of the period preceding it. In comparison, Gram’s slope was only twice that during the controversy. Steven Baker, not implicated in the scandal, had a slope of 6.6 prior to and 33.11 during. His numbers closely resemble that of Dawson’s. Nick Brown and Rob Eddy had slopes of 3.70 and 2.60 before, and 5.77 and 9.03 during it. Thus, of the Saints players identified on Twitter, Zac Dawson’s slope really stands out when compared to his teammates. His total number of new followers also stands out, with only two of the other four having beaten him: Baker and Gram. Most signs point to people having followed Dawson in response to the controversy.

Assuming that the data is right, that Zac Dawson saw an increase in followers as a result of the controversy, the next question worth asking is who is now following him and how did the population following him change from the population that followed him prior to the controversy? On November 18, December 18 and December 28, the ozfollowers.pl script found in Appendix 5 was run. This script got a list of all the followers for Zac Dawson, recorded the total number of followers, follows, lists they have. It also recorded their profile description, language, timezone and user inputted location. The user inputted location was run against an 80,000 plus long list of user created locations and standard names found in Appendix 4. The purpose of this list is to identify what city, state and country Dawson’s followers are from. If a person’s location was unknown or was left blank, an attempt was made to identify their state or country location using their time zone information. For November 18, a city was identified for 578 of Dawson’s 1,223 followers. For December 18, a city was identified for 598 of 1,300 followers. For December 28, a city was identified for 655 of Dawson’s 1,396 followers. After this data was gathered, the total number of followers per city was tabulated. The complete list of city totals can be found in Appendix 13. Table 2 shows the cities that had a follower total change between December 18 and December 28.

Table 2
Twitter Follower by City Location Difference

City,State,Country 18-Nov 18-Dec 28-Dec Difference 18-Nov to 18-Dec Difference 18-Nov to 28-Dec Difference 18-Dec to 28-Dec
Melbourne,Victoria,Australia 346 362 391 16 45 29
Geelong,Victoria,Australia 1 1 12 0 11 11
Perth,Western Australia,Australia 23 25 30 2 7 5
Adelaide,South Australia,Australia 30 32 35 2 5 3
Brisbane,Queensland,Australia 10 10 12 0 2 2
Sydney,New South Wales,Australia 18 21 23 3 5 2
East Devonport,Tasmania,Australia 0 0 1 0 1 1
Geelong,Victoria,Australia 11 11 12 0 1 1
Gold Coast,Queensland,Australia 3 3 4 0 1 1
London,England,United Kingdom 2 2 3 0 1 1
Montrose,Tasmania,Australia 0 0 1 0 1 1
Seattle,Washington,United States 0 0 1 0 1 1
Werribee,Victoria,Australia 0 0 1 0 1 1
Parkdale,Victoria,Australia 3 2 1 -1 -2 -1
Warrnambool,Victoria,Australia 5 6 5 1 0 -1

The difference in Twitter follower by locations does not show any strong patterns of unfollowing. The two cities that saw negative growth were both in Victoria, which could be seen as potentially problematic in that Victoria and the Melbourne suburbs are traditional strongholds for the AFL. If St Kilda has a similar pattern of contraction around the area, then this could signal larger problems that Dawson’s data suggests. Dawson’s growth does suggest national and international interest in the controversy: Dawson gained followers in all states, not including the Australian Capital Territory and Northern Territory. Dawson also picked up followers from the United Kingdom and the United States. If Dawson’s involvement is what these followers know of the Australian game, it might hinder the growth of the game internationally.

Twitter follower data can also be determined by state, where there are fewer unknown locations. In the case of the November 18 data, state location was available for 728 followers, 764 for December 18, and 820 for December 28. The same methodology for cities was used to get this information for states. In some ways, this data is less useful because it can mask unfollows that take place. Still, it is worth looking at in order to see how the story was received nationally and internationally in terms of gaining or losing followers across a wider population. The complete list of states can be found in Appendix 13. States that saw a gain or loss can be found in Table 3.

Table 3
Twitter Follower by State Difference

State,Country 18-Nov 18-Dec 28-Dec Difference 18-Nov to 18-Dec Difference 18-Nov to 28-Dec Difference 18-Dec to 28-Dec
Victoria,Australia 535 562 596 27 61 34
Western Australia,Australia 42 43 50 1 8 7
South Australia,Australia 42 43 47 1 5 4
New South Wales,Australia 40 45 48 5 8 3
Queensland,Australia 25 26 29 1 4 3
Tasmania,Australia 22 23 26 1 4 3
England,United Kingdom 6 5 6 -1 0 1
Washington,United States 0 0 1 0 1 1

Here again it is apparent that the controversy was picked up nationally and internationally. Most of the additional follows were in Victoria, the AFL stronghold. All states saw an increase in the total number of followers, save the Australian Capital Territory and the Northern Territory. These patterns largely support the conclusions based on the city data.

Beyond the difference in location, it is worth looking at how Dawson’s followers use Twitter and if there was a difference in the type of Twitter user follow Dawson before the controversy and after the story was mostly being ignored by the media. The mean, median and mode was calculated for followers, friends, listed and status updates for all of Dawson’s followers on November 18, December 18 and December 28. This data can be found in Table 4.

Table 4
Zac Dawson Twitter Followers Stats

Date Math Followers Friends Listed Status Updates
18-Nov-10 Mean 183.86 307.44 6.99 965.23
. Median 31 160 0 95.5
. Mode 2 61 0 0
18-Dec-10 Mean 184.70 319.74 7.03 911.05
. Median 32 166 0 86
. Mode 2 118 0 0
28-Dec-10 Mean 177.54 312.46 6.61 895.11
. Median 31 162 0 79.5
. Mode 2 33 0 0

Between the period before the start of the controversy and the period after the controversy was largely over, there was a small but significant change in the type of person following Zac Dawson on Twitter. New followers had fewer people they followed, updated less often, appeared on fewer lists and had fewer friends. In social media terms, these are the followers people want: Messages sent on out by those they follow will more likely be read than if the people followed more accounts. Dawson’s new followers are likely the kind that Dawson’s sponsors and St Kilda want as these new followers are going to read what he says. The problem though is if these people are following to see how Dawson responds to the controversy; people looking for negative brand message are not good for Dawson’s or St Kilda’s brand.

The controversy appeared to result in a growth of Twitter followers for Zac Dawson. These followers were located across Australia and internationally. They followed fewer people and updated less often. While these numbers could be construed as positive, against the backdrop of the teenaged girl’s total followers, the numbers suggest navel gazing behavior, which could have long term negative consequences for Dawson’s personal brand and St Kilda’s goodwill amongst fans in the AFL.
Early on the morning of December 21, before the controversy had fully gained steam, a search was done on Facebook to identify Facebook groups featuring Zac Dawson. Thirteen groups were found. From December 21 to December 28, each group had the total membership checked at 7:00 AEST using a script, facebook_followers.pl, found in Appendix 13. The results for the full period are available in Appendix 13. An abbreviated version of the results for the period between December 21 to December 25 are found in Table 5. Groups that had no change were removed.

Table 5
Zac Dawson Facebook Groups

Name Type Url 21-Dec 22-Dec 23-Dec 24-Dec 25-Dec Difference
Give Zac Dawson a FRIGGIN game! Common Interest gid=26587636537 107 107 107 107 106 -1
who is zac dawson? Just for Fun gid=117682938271903 280 280 279 279 279 -1
ZAC DAWSON Sports &amp; Recreation gid=198619550653 292 290 291 291 291 -1
Zac Dawson for All-Australian Fullback of the Century Sports &amp; Recreation gid=22974254446 64 64 64
zac dawson should get facebook Just for Fun gid=159043742851 62 250 250 250 250 188

Of the thirteen groups, three lost members, one switched from public membership to closed membership and another group added 188 members. The latter group, because of the consistent membership totals at 250, was likely done as a result of one person using multiple accounts to get to a specific number. This assumption is made because the total got to 250 and then did not change over the course of a week.

The Facebook contraction indicates that Dawson’s involvement in the controversy was perceived as slightly unfavorable by some of his supporters, who left and thus disassociated themselves from him. Dawson did not see any benefit as a result of increased interest on fan pages and groups that were created by fans. His fan base on Facebook groups was small and overall, was largely not impacted by the event.

As a peripheral player in this controversy, Zac Dawson did not generate a large amount of interest. He only got 88 new followers on Twitter in response to the controversy. The location of his follower growth was spread across the country. The followers that Dawson got on Twitter followed fewer people and updated less often. There was some contraction of Dawson’s fanbase on Facebook. As a non-famous athlete not being focused on as much by the media, Dawson appeared to get more of a free ride by fans that continued on in their lack of interest of him. For other less famous athletes involved in similar situations, this may be good news as they are likely to avoid similar culpability. Dawson’s presence on Twitter did not appear to aggravate the situation, which supports the idea that athlete accessibility is good. Beyond that, there are some minor indicators that Dawson’s involvement may hurt his personal brand and that it may have long term negative consequences for St Kilda’s brand.

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St Kilda Saints Nude Photo Controversy (part 1) : Nick Dal Santo

Posted by on Tuesday, 28 December, 2010

In writing up the St Kilda Nude Photo Controversy, it became obvious that the best way to approach this was to look at it from multiple perspective: Each athlete and the team. This paper thus has an introduction, four sections and a conclusion. I’m posting this as a draft as I finish each section. When it is completed, as a draft and unedited, I will post it as a PDF. That is where footnotes will become visible.


Saints' Naked Fury

Figure 1. December 21, 2010, Herald Sun front page.

“Saints’ Naked Fury” screamed a December 21, 2010 headline on the front page of the Herald Sun. “Defiant teenage girl votes to publish more photos” said a smaller headline. Anthony Dowsley’s front page story contained a picture of three St Kilda footballers: Nick Riewoldt, Zac Dawson and Nick Dal Santo. (Dowsley, 2010, December 21) The front-page story sensationalized a situation that had been brewing for several months and had culminated in the release of nude pictures of the three aforementioned players on Facebook.

The story started back in May 2010, when an unnamed teenaged girl alleged that she had been sexually assaulted by two unnamed St Kilda players following a school football clinic at her school. (Robinson, & Warner, 2010, May 26) (Parker, 2010, May 26) The girl also claimed that she had become pregnant by one of these two players. (Robinson, & Warner, 2010, May 26) The AFL investigated the claim and determined that the girl did not meet the players at a school function. (Robinson, & Warner, 2010, May 26) Rather, she was introduced to the players following a March 27 game versus the Sydney Swans. (Robinson, & Warner, 2010, May 26) The St Kilda Saints alleged that the girl had misrepresented her age to the players, both in person and on Facebook. (Robinson, & Warner, 2010, May 26) After an investigation by the Victorian police, they too decided not to take any action in the case. (Robinson, & Warner, 2010, May 26) The girl later miscarried. (Munro, 2010, December 26)

The lack of the players being named an issue that some people picked up on. (Parker, 2010, May 26) It would later be a factor when the story re-emerged with a new twist. In the meantime, the May 2010 pregnancy story had largely disappeared by the end of June.

In mid-December, the teenaged girl again made news when the Herald Sun reported that she had slept with a police officer who was investigating her claims of abuse. (Dowsley, 2010, December 21) Around December 18 or December 19, the unnamed now 17 year teenaged girl posted nude pictures of those three players to her Facebook wall and Twitter stream. (Butler & Millar, 2010, December 22) The pictures were allegedly posted after the girl tried and failed to sell them to Riewoldt’s agent for $20,000 (Butler & Millar, 2010, December 22) but were also allegedly posted as payback for the Herald Sun article. (Dowsley, 2010, December 21) The girl alleged that she took the pictures when she was in a hotel room with the players. The AFL and Saints allege that she stole the pictures from the computer of a St Kilda player, Sam Gilbert. (Butler & Millar, 2010, December 22) (Dowsley, 2010, December 21) Newspapers such as the Herald Sun interviewed the girl and asked her why she published them. (Dowsley, 2010, December 21) The girl complained that she had been abused by the AFL and the Saints in their treatment of her during the earlier story. She felt powerless to take them on. By posting the pictures, she felt she could get her revenge on the organization that had tormented her. (Dowsley, 2010, December 21) By December 20, the Saints had been granted a restraining order, preventing the girl from publishing any more of the nude pictures she allegedly had in her possession. (Butler & Millar, 2010, December 22) The club promised to prevent her from profiting off any from the story, saying they would take legal action to ensure it. (Butler & Millar, 2010, December 22) By December 24, according to Twitter reports and ABC News, the girl had announced she would not post any more pictures. (ABC News, 2010, December 24) The girl went home to Queensland for the holidays, saying she had stopped posting pictures because she felt like she had victimized the players and felt guilty. (Munro, 2010, December 26) The story was largely over by December 25.

The controversy largely took place over six days: December 20, 21, 22, 23, 24 and 25. Attention then largely disappeared. The media covered the story extensively on television, on the radio and in print. The story was the second nude photo scandal to happen in Australia in less than two months. There was a lot of social media buzz on Twitter and Facebook about the controversy, helped the fact that the story broke there and because the girl starting it had over 12,000 followers on Twitter. (Munro, 2010, December 26)

The nude photo scandal is a recurring one in Australian sport. This one is a bit unique in that it involved three players having nude photos of them released, and the league and club’s legal response in support of their players. It is also unique because of the backstory involved, and because of the revenge factor where the girl who released the pictures did so to get back, not at players, but at the club. The implications are thus possibly a bit further reaching in terms of a club’s fanbase than the just the player.

Because of the complexities of this controversy, this chapter is broken up in four sections. The first will look at the impact of the controversy on the demographics of Zac Dawson’s Twitter followers and the growth of fan pages about him on Facebook. The second section will look at how the controversy played out with Nick Rieowoldt’s fans on Facebook. The third section will look at the Nick Dal Santo on smaller social networks followers and the growth of fan pages about him on Facebook. The last section will compare St Kilda to other teams in the AFL to see if the controversy impacted the club on Alexa, Twitter, Facebook and Wikipedia. The purpose of this is to provide a comprehensive overview on how the situation impacted the four major players in the controversy: Zac Dawson, Nick Riewoldt, Nick Dal Santo and the St Kilda Saints.

Nick Dal Santo

Nick Dal Santo was drafted by St Kilda at the start of his career and has been an important component to the team since his 2004 season. (Nick Dal Santo, 2010, December 25). A December 27, 2010 search on Google.com. au for “Nick Dal Santo” brought up 325,000 results. As of December 28, 2010, he had 3,660 fans on Facebook. Of the three players, he is the second most popular.

Of the players photographed, Dal Santo’s picture is probably the worst. Hinch (2010, December 24) described the picture and scene:

Then there’s the other photo of Dal Santo, presumably taken by ‘artist’ Gilbert. Apparently the Bill Henson of the footy set. The club hasn’t even attempted to explain this one.

Dal Santo is captured, with his penis exposed, playing with himself.

This section will look at the size of the fan community for Nick Dal Santo on Facebook and on a selection of other, smaller social networks and websites to see if the controversy resulted in a response amongst them. Smaller sites are important because they give an idea as to the wider world’s awareness of Australian sport events and insight into how niche communities view them. Sites referenced include 43 Things, Alexa, bebo, BlackPlanet, blogger, Care2, delicious, digg.com.au, ebay, Facebook and LiveJournal.

43 Things is a goal setting site. As of December 28, 2010, Alexa ranks the site as the 2,833 most popular in Australia. People use the site to goals related to athletes, including ones like “Meet Michael Jordan” and “See Lebron James play.” On December 21, 26 and 28, the author search 43 Things for the phrase “Dal Santo.” There were no search results. On December 28, in order to verify that there was nothing related to Dal Santo on 43 Things, a Google search was done using the phrase: “Dal Santo” site:43things.com. This too resulted in zero results. Nick Dal Santo was not popular enough to rate a goal before the event; his involvement did not rate highly enough for 43 Things’s users to create one.

When the controversy first happened, Google was searched in an attempt to identify Nick Dal Santo fansites or a personal site. In addition, the AFL website and Wikipedia were both checked. No fansites were found. If they had been found, it would have been possible to try to get data from Alexa regarding fansite rank.

Bebo is a social network owned by AOL. As of December 28, 2010, Alexa ranks it as the 874th most popular in Australia and 159th most popular in New Zealand. The Australian sport community on bebo has become mostly inactive, despite a high point where groups like the Canberra Raiders dance squad had their official internet presence on it. Early on December 21, 26 and 28, Bebo was searched for Nick Dal Santo. On both dates, 2 people and 1 group were found. The group was a general group dedicated to the St Kilda Saints. The two people were both female and one listed her age as 18. The picture of Nick Dal Santo masturbating did not activate the bebo community; no one decided to add or remove him as an interest in response.

BlackPlanet is a niche social networked geared towards African Americans and other non-Asian, non-Caucasian minorities. The size of the Australian sport community on the site is small but growing, with one person having listed the NRL as an interest early in 2010 and four people having listed it as an interest by early December 2010, zero people had listed the AFL as an interest and by December four people had. BlackPlanet’s user profile search was used on December 21, 26 and 28th to search for people who listed Nick Dal Santo as an interest. On all three dates, the total results was zero. BlackPlanet’s community was not activated in such a way as to add Nick Dal Santo as an interest.

Blogger is a popular blogging service run by Google. According to Alexa on December 28, it is the ninth most popular site in Australia. Users can list their interests on their profile page and a number of Australians have done that in relation to their favorite leagues, clubs and athletes. On December 20, 21, 26 and 28, a profile search for Nick Dal Santo was conducted. On all four occasions, no one was found to have listed him as an interest. The controversy did not activate any of his fans, new or old, to list him as an interest.

Care2 is a social networked aimed at people who want to do good and help make the world a better place. It offers its members the ability to blog, to upload pictures, to create petitions, to personalize their profiles, to join groups, and to create and send e-cards. Nick Dal Santo was searched for on December 20 and December 26, 2010. On both occasions, there were zero search results across all content types. This means no one blogged about the situation, nor created a petition to express an opinion regarding Dal Santo’s actions. This suggests that the commnity either was not aware or did not care.

Delicious is a social bookmarking site. In December 2010, Yahoo announced they were looking for a buyer for the site and if they could not find one, they were planning to close it. This decision was made despite the fact that Alexa ranked the site as one of the top 250 sites world wide in December. There has been an active Australian sport community on the site since at least 2008, if not earlier. As of December 28, St Kilda’s website has been bookmarked by 35 different users. On December 23, 26 and 2, Nick Dal Santo was searched for. On all three days, the search result was 1 bookmark. This bookmark did was posted prior to October 2009, was bookmarked by one individual and did not reference the controversy. No one was interested enough to add a bookmark about the controversy. The lack of new links may partly be a result of Yahoo’s decision to possibly close the site, but is also probably a result of lack of interest as witnessed by behavior on other sites.

Digg is a social news site. Users can submit news stories that other users can vote up or down. As of December 28, 2010, Alex ranked it as the 109th most popular site in Australia. The site is important enough that the AFL have an official account, where they submit their own news stories. The dig page about the link includes how many diggs the link has, the date the link was submitted and allows people to make comments on the link. A search was done for “Nick Dal Santo” on December 28, 2010. There were 11 search results. Of these, two were submitted in the period after the controversy broke. Figure 2 shows a screencap of these two submissions.

digg dal santo

Figure 2. Screencap of Nick Dal Santo related Digg submissions.

One article was dugg three times and one article was dugg once. Most of the site looked at so far are sites where people would list Dal Santo if they were a fan of his or where they would join a group to express displeasure regarding his actions. Digg is different and caters to an audience of people looking for news. Thus, it is less surprising that people referenced him here, where they might not otherwise. Despite the submissions though, no one was interested enough in the topic on the site to comment on the two submissions.

ebay.com.au is a popular Australian auction site. As of December 28, 2010, there are over 500 items on sale or auction related to the St Kilda Saints. A search was run for Nick Dal Santo on December 23, 26 and 28. There were 49, 53 and 51 results respectively. It is hard to interpret what this means as most auctions last one week. Auctions ending on the 23 would have been listed the 16th, four days before the start of the controversy. Items ending on the 28th would have been listed on the 21, the day the controversy started. This monitoring period included a holiday, which could have complicated item pick up and sales. This could have discouraged people from listing items, despite the potential interest in Dal Santo items as a result of the controversy. In this case, no conclusion can be made regarding what the number of listings mean in terms of how it relates to the controversy.

Around 6:00 AEST on December 21, a search was done on Facebook to identify Facebook groups and pages that mentioned Nick Dal Santo. Ten groups and pages were found. From December 21 to December 28, each group had the total membership checked at 7:00 AEST using a script, facebook_followers.pl, found in Appendix 13. The results for the full period are available in Appendix 13. An abbreviated version of the results for the period between December 21 to December 25 are found in Table 2. Groups and fan pages that had no change were removed.

Table 2
Nick Dal Santo Facebook Group and Fan Pages

Name Type Url 21-Dec 22-Dec 23-Dec 24-Dec 25-Dec Difference
nick dal santo Sports &amp; Recreation gid=6067599314 245 245 245 246 246 1
Nick Dal Santo appreciation! Sports &amp; Recreation gid=154770367752 86 86 86 85 85 -1
Nick Dal Santo Wanging Out Page Nick-Dal-Santo-Wanging-Out/175255799162886 2 3 3 4 6 4
NICK DAL SANTO WIN A FUCKIN HARD BALL GET FOR ONCE Sports &amp; Recreation gid=202994902999 36 36 36 35 35 -1

Like Zac Dawson, the scandal did not have much of an effect on the size of Facebook groups and fan pages featuring Nick Dal Santo. The one group that saw growth was likely created in response to the situation and only gained four members, topping off at six. That membership increase is hardly notable. Thus, while the pictures of Nick Dal Santo were the most problematic, he was not punished by having the fan base for him on Facebook contract significantly.

LiveJournal is a popular blogging service with elements of social networking involved like the ability to add friends, join communities and customize a user profile. As of December 28, 2010, Alexa ranks the site as the 103rd most popular site in Australia. The site has a number of Australian sport communities, including ones for the Socceroos, Brisbane Lions, Collingwood Magpies, NRL and Tim Cahill. A profile search was done on December 20 and 28 for Nick Dal Santo. The total result was 5 on both dates. Of these five accounts, only one had updated since the controversy broke and that user did not post a public entry referencing it. Of the five people who listed him as an interest, three listed their hometown as Melbourne, one listed their hometown as Canberra and one did not list a hometown. All five listed their year of birth; the group’s mean year of birth was 1988.8, the median year of birth was 1989 and the range was 1986 to 1991. Amongst that demographic of almost 20-something fans, none were so outraged by the situation that they felt compelled to remove Dal Santo as an interest or to update their LiveJournal about him. Like other networks, there was no real activity.

The examination of smaller networks show that Nick Dal Santo does not have a large fan base. The fan base that he did have was not motivated to disassociate from the athlete as a result of the controversy. On sites that allowed picture uploading like Care 2, no one uploaded images related to Dal Santo. Of the sites with blogging components like Care 2 and LiveJournal, no one updated to reference the situation. Ebay results were too ambigious to draw a conclusion about. Digg and Facebook were the two sites that saw the largest amount of activity around the time of the controversy, and both did reference it. The level of activity was small, and in the case of digg, did not necessarily get referenced by fans or haters of the player and league. On the whole, niche communities, smaller social networks and websites did not react to Nick Dal Santo’s involvement in this latest AFL controversy.

References

ABC News. (2010, December 24). Girl agrees to destroy nude player photos. Australian Broadcasting Corporation. Retrieved December 27, 2010, from http://www.abc.net.au/news/stories/2010/12/24/3101378.htm?section=justin
Alexa Internet, Inc. (2010, December 28). 43things.com – site info from alexa. Retrieved from http://www.alexa.com/siteinfo/43things.com
Alexa Internet, Inc. (2010, December 28). Bebo.com – site info from alexa. Retrieved from http://www.alexa.com/siteinfo/Bebo.com
Alexa Internet, Inc. (2010, December 28). Blogger.com – site info from alexa. Retrieved from http://www.alexa.com/siteinfo/Blogger.com
Alexa Internet, Inc. (2010, December 28). Delicious.com – site info from alexa. Retrieved from http://www.alexa.com/siteinfo/ Delicious.com
Alexa Internet, Inc. (2010, December 28). Digg.com – site info from alexa. Retrieved from http://www.alexa.com/siteinfo/ Digg.com
Alexa Internet, Inc. (2010, December 28). LiveJournal.com – site info from alexa. Retrieved from http://www.alexa.com/siteinfo/LiveJournal.com
Butler, B., & Millar, P. (2010, December 22). Teen stole nude AFL pictures then asked for $20,000, court told. The Sydney Morning Herald. Newspaper. Retrieved December 27, 2010, from http://www.smh.com.au/afl/afl-news/teen-stole-nude-afl-pictures-then-asked-for-20000-court-told-20101221-194hp.html
Dowsley, A. (2010, December 21) I want my revenge. Herald Sun. 7. Melbourne.
Dowsley, A. (2010, December 21) Saints’ naked fury. Herald Sun. 1. Melbourne.
Hinch, D. (2010, December 24). Hinch delves deeper into scandal. 3AW693 News Talk. Radio. Retrieved December 27, 2010, from http://www.3aw.com.au/blogs/blog-with-derryn-hinch/hinch-delves-deeper-into-scandal/20101224-196xc.html
Munro, P. (2010, December 26). It was awful: a girl’s own misadventure. The Sydney Morning Herald. Newspaper, . Retrieved December 27, 2010, from http://www.smh.com.au/afl/afl-news/it-was-awful-a-girls-own-misadventure-20101225-197ky.html
Nick Dal Santo. (2010, December 25). In Wikipedia, The Free Encyclopedia. Retrieved 09:40, December 27, 2010, from http://en.wikipedia.org/w/index.php?title=Nick_Dal_Santo&oldid=404171323
Parker, D. (2010, May 26). Yahoo Seven, St Kilda footballers, sex with sixteen year olds, and memories of David Campbell … loon pond. Retrieved December 27, 2010, from http://loonpond.blogspot.com/2010/05/yahoo-seven-st-kilda-footballers-sex.html
Robinson, M., & Warner, M. (2010, May 26). AFL investigation clears St Kilda players in sex scandal. Herald Sun. Newspaper, . Retrieved December 27, 2010, from http://www.heraldsun.com.au/sport/afl/teenager-claims-she-is-pregnant-after-sex-with-st-kilda-stars/story-e6frf9jf-1225871304162
Stephanie McIntosh. (2010, December 22). In Wikipedia, The Free Encyclopedia. Retrieved 09:41, December 27, 2010, from http://en.wikipedia.org/w/index.php?title=Stephanie_McIntosh&oldid=403731082
Zac Dawson. (2010, December 20). In Wikipedia, The Free Encyclopedia. Retrieved 10:09, December 27, 2010, from http://en.wikipedia.org/w/index.php?title=Zac_Dawson&oldid=403345810

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Code Flirting and Greg Inglis: Rabbitohs and Essendon Fan Response Online

Posted by on Sunday, 26 December, 2010

By Laura Hale
December 25, 2010

A copy of this paper can be found in PDF form here along with the related appendix. This is a first draft of a paper. It should be readable on its own. This article will eventually end up as a chapter in my dissertation. Additional statistics about Greg Inglis and the social media community have been collected. Given the scope of the topic, it was not possible to integrate this data into the paper. Please leave a comment if you want that data.


There is a gentlemen’s agreement between the three major football codes in Australia that players will not be poached from one code to another. This agreement is referenced by O’Neill (2007), a former Australian Rugby Union CEO, who controversially broke during the period when rugby union transition from an amateur game to a professional one. The code poaching agreement was an underlying part of the shock in the international and Australian sport media during the winter of 2009 when Karmichael Hunt and Israel Folau left the NRL for AFL expansion teams. (Pearce, 2009, July 30) (Sky Sports, 2009, October 20) (Gould, 2010) (Bradshaw, 2009, July 29) Some of the media coverage at the time implied that code poaching was intended as a publicity stunt (Bradshaw, 2009, July 29) to help build the fanbase amongst rugby league fans in a traditional rugby league stronghold.

During the winter of 2009, when a few prominent NRL players left, one player that was discussed, as another code switcher was Greg Inglis, a Melbourne Storm player, who was being actively courted by Essendon. (Gould, 2010, June 10) (Bradshaw, 2009, July 29) Nothing came of this talk during the winter. Subsequently, the Melbourne Storm went through a major salary cap controversy that resulted in the club forfeiting all their games during the 2010 season. The Melbourne Storm had to clear space to get back into compliance with the league’s salary cap. When the team wasn’t trying to keep Inglis in order to continue their tradition of winning, the team was trying to get rid of him to clear salary cap space. (Marshall, 2010, July 21) (Johns, 2010, April 26) In November 2010, it looked like Inglis was going to move to the South Sydney Rabbitohs. (Badel, 2010, November 11) In mid-December 2010, the NRL refused to certify Inglis’s contract, citing third party deals in violation of the salary as the reason. (Phelps, 2010, December 19). This led Inglis to talk to Essendon and switching codes. (AAP) Based on the author’s observation, a number of people on Twitter felt that Inglis was talking to the team in order to leverage his contract situation with the NRL and Essendon was talking to Inglis to get positive media attention. If that was the case, it worked as the NRL dropped their objections and Inglis was signed to the Rabbitohs on December 24, 2010. (Mawby & AAP, 2010, December 24)

The potential code switch for Inglis had implications for two leagues, the NRL and the AFL, and three clubs, the Storm, Rabbitohs and Essendon Bombers. Everyone involved had their own agendas. Essendon and South Sydney appeared to want Inglis to bask in the player’s reflected glory. The Storm probably wanted to clear their salary cap so they can gain back their reputation was winners. The NRL appeared to want to keep one of their best players. The AFL appeared to want to have an opportunity to gain audience share by poaching one of their competition’s best players.

Based on the author’s observation, Inglis’s code change possibility was interesting enough to warrant a number of comments on Twitter. The agendas at play are worth exploring to see if they were realized: Did Essendon see an increased amount of interest in the club as a result of their discussions with Inglis? Did interest in South Sydney differ from the result of the potentially losing one of the league’s premiere players? The social media community often responds much more quickly than the offline community: It takes a real commitment to become a club member and such a decision is not likely to be made while a player’s future is up in question. Given the speed of Inglis’s Essendon exploration and termination before signing with Rabbitohs, the online analysis approach is best. This chapter will look at the that using Alexa, Facebook, Twitter and Wikipedia data to see how a potential player code change effects teams on both side of the decision.

Alexa

Alexa allows people to track the comparative amount of traffic to websites. It works using a toolbar that people install, which then tracks sites the people install. (alberto, 2009, July 13) Alexa is one of the few sites that provides traffic ranking for Australia. While it cannot tell people exactly how site visitors, it can give an idea of the site ranking amongst technology, public relations and social media friendly users. From December 4 to December 25, the world rank and Australian rank for the official websites of the Rabbitohs, Melbourne Storm, Canterbury-Bankstown Bulldogs, Sydney Roosters, Essendon Bombers, Geelong Cats and Collingwood Magpies were recorded. The Canterbury-Bankstown Bulldogs, Sydney Roosters, Geelong Cats and Collingwood Magpies were included as controls. The AFL and NRL sites were not included as a controversy involving St. Kilda Saints players occurred during the same period. That situation involved a fair amount of criticism for the AFL’s response.

Alexa data for AFL/NRL websites in December 2010

Figure 1. Alexa Australian AFL and NRL site rank from 4 Dec to 25 Dec.

News that Inglis was talking with Essendon began around December 18. The Rabbitohs saw a drop in traffic around that time, before it grew back. The day after the Rabbitohs officially signed Inglis was when they saw the most traffic during the Inglis affair. During that same period, the Melbourne Storm’s rank mostly fell, with a one-day spike the day after Inglis’s official departure. As a point of reference, the Australian rank for Sydney Roosters steadily increased and the Bulldog’s rank steadily decreased. Over in the AFL, Essendon saw a steady increase in traffic while Inglis was talking to the club. A drop in rank occurred for Essendon on the day the Rabbitoh’s announced Inglis’s official signing. During that same period, Collingwood’s traffic rank steadily declined. Geelong’s traffic stayed in the same general range, with a traffic boost on Christmas day.

World rank data, available in Appendix 10, shows the Rabbitohs rank had a greater fluctuation over that period. It went from 753,186 on December 18 to 772,298 on December 23 to 739,137 on December 25. Traffic appeared to drop off as it looked like Inglis may not sign, only to pick up again when people began speculating that Inglis’s were a feint to get the NRL to agree to the contract. From December 18 to December 25, the world rank for the Melbourne Storm, Sydney Roosters and Canterbury-Bankstown Bulldogs all decreased. In the AFL during that same period, Essendon saw a steady increase in their traffic rank while Geelong and Collingwood saw a steady decrease.

Australian and world rank both suggest that Essendon benefited from an increase in site visitors in response to Inglis’s talks with the clubs, while the Rabbitohs saw a decrease in traffic until it looked like Inglis was actually going to sign with the club. This suggests that Essendon’s flirting with Inglis helped create interest in the team.

Beyond traffic rank, Alexa can provide demographic data about a site’s visitors. On December 9, the information that Alexa provided about the Rabbitoh’s website was:

Rabbitohs.com.au is ranked #717,638 in the world according to the three-month Alexa traffic rankings. This site is in the “South Sydney Rabbitohs” category of sites. The site is relatively popular among users in the cities of Invercargill (where it is ranked #132) and Sydney (#10,897), and visitors to Rabbitohs.com.au view an average of 2.8 unique pages per day. Approximately 18% of visits to the site are referred by search engines.

Besides a little fluctuation in the numbers, the profile did not change by December 25. Essendon’s site visitors were described as follows on December 11:

There are 248,437 sites with a better three-month global Alexa traffic rank than Bomberland. While the site is ranked #4,157 in Australia, where roughly 84% of its visitors are located, it is also popular in Malta, where it is ranked #440. The demographics of the site’s audience do not show substantial differences from internet averages. Bomberland’s content places it in the “Essendon Bombers” category. Search engines refer approximately 6% of visits to the site.

Like the Rabbitoh’s, Essendon’s visitor profile did not change by December 25. While Essendon may have benefited traffic wise and the Rabbitohs may have been slightly punished for the potential loss of Inglis, in neither case was there enough of a difference to change Alexa’s profile of visitors to the official club sites.

Facebook

According to Alexa, Facebook is the second most popular site in Australia. (Alexa Internet, Inc., 2010, December 25). AFL clubs were quick to start using the site; clubs in the NRL were a bit slower and not all of them had official fan pages until partway through the 2010 season.

Facebook fan page membership is a good way to measure comparative interest. Membership totals were recorded for the same clubs looked at on Alexa on December 1, 2, 3, 4, 5, 9, 11, 15, 16, 21, 22, 23, 24 and 25. This data can be found in Appendix 10. Once this was compiled, the membership difference and percentage difference was calculated for the period between December 5 and 16, December 16 and December 25, December 16 and December 22, and December 22 and December 25. This data can be found in Table 1. These time periods represent a period before the code change speculation, during the whole of the code change speculation, the period before most speculation that the talk was a ploy, and during period where most of the speculation occurred.

Table 1
Growth for official NRL and AFL fan pages

Difference South Sydney Rabbitohs Canterbury-Bankstown Bulldogs Melbourne Storm Sydney Roosters Essendon Bombers Collingwood Magpies Geelong Cats
5-Dec to 16-Dec 191 2,491 2,702 723 2,295 1,483 45
16-Dec to 25-Dec 142 832 1,856 566 1,265 1,042 35
16-Dec to 22-Dec 94 571 1,252 409 897 840 24
22-Dec to 25-Dec 48 261 604 157 368 202 11
% 5-Dec to 16-Dec 2.69% 5.39% 6.51% 2.38% 2.42% 1.38% 0.61%
% 16-Dec to 25-Dec 1.96% 1.77% 4.28% 1.83% 1.32% 0.96% 0.47%
% 16-Dec to 22-Dec 1.31% 1.22% 2.93% 1.33% 0.94% 0.78% 0.32%
% 22-Dec to 25-Dec 0.66% 0.55% 1.39% 0.51% 0.38% 0.19% 0.15%

The South Sydney Rabbitohs percentage growth was similar to that of the Bulldogs and the Roosters across all periods. They were outperformed by the Melbourne Storm, who were losing Inglis. For total growth, all the NRL teams looked at outperformed the Rabbitohs. Essendon outperformed its two AFL counterparts, both in total new fans and percentage growth. These differences do not change when the slope calculation is used. This data supports the idea that Essendon benefited from its brief flirtation with Greg Inglis, whereas Inglis’s contract and potential contract did not provide the Rabbitohs with any benefit in terms of Facebook followers.

On December 23, a search was run on Facebook for unofficial fan pages about Inglis. Of the groups found, only one referenced the AFL. It can be found at http://www.facebook.com/pages/Greg-Inglis-to-AFL/118712858169963 . Between December 23 and December 25, the page gained zero new followers, maintaining its fan level at 15. Based two links submitted to the page, it dates back to the earlier speculation that Inglis might have made a code switch. There were no fan pages that referenced his possible signing by the Rabbitohs and two fan pages about his abortive move to the Brisbane Broncos. One of these pages, Im going to Brisbane Broncos, LOL JK!! Im Greg Inglis, saw an increase of two members between December 24 and December 25. This increase could be interpreted as annoyance over the continued issues regarding Inglis’s perceived loyalties and willingness to keep promises to clubs/fans that he was perceived soon to be signing a contract with. Beyond that, the lack of creation of groups dedicated to Inglis and the Rabbitohs/Essendon could signal a lack of interest by Facebook fans of those clubs in having Inglis play for them.

Facebook growth indicates that Essendon benefited from the speculation that Inglis was going to switch codes and play for them. The Rabbitohs did not receive an answering bump. Fans were not motivated to join or create pages about the possibility of a code switch for Inglis. There was some benefit for Essendon, but if the latter had happened, it would have made a stronger case of Inglis being a benefit to the club.

Twitter

Twitter is a microblogging site, allowing users to share their thoughts in 140 characters or less to anyone who chooses to follow them. According to Alexa on December 25, 2010, it is the ninth most popular site in Australia. Like Facebook, it is popular with Australian sport clubs; every club in the AFL and NRL has an official account.

Like Facebook, one way to determine if the Rabbitohs or Essendon received any benefit from Inglis’s code changing talk is to look at the official account for the team. This data was gathered every day from December 8 to December 25, with the exception of the 22, for the South Sydney Rabbitohs, Melbourne Storm, and Canterbury-Bankstown Bulldogs. As Sydney Roosters data was not gathered, the Newcastle Knights will be used for comparison purposes. Over that same period, data was collected for the Essendon Bombers and Collingwood Magpies. As Geelong Cats data was not, they have been replaced with the Western Bulldogs and Hawthorn Hawks. This data can be found in Appendix 10.

Once this data was collected, the difference, percent difference and slope was calculate for the period between December 11 and December 18, December 18 and December 25, December 18 and December 23, and December 23 to December 25. This data can be found in Table 2.

Table 2
Twitter Follower Statistics

Difference TheRabbitohs NRL_Bulldogs MelbStormRLC NRLKnights Essendon_Fc Collingwood_FC westernbulldogs HawthornFC
11-Dec to 18-Dec 21 22 46 19 36 106 43 44
18-Dec to 25-Dec 22 24 51 25 90 107 25 44
18-Dec to 23-Dec 17 15 45 16 73 88 15 30
23-Dec to 25-Dec 5 9 6 9 17 19 10 14
% 11-Dec to 18-Dec 1.52% 1.49% 1.64% 8.56% 0.47% 1.05% 1.97% 1.12%
% 18-Dec to 25-Dec 1.57% 1.60% 1.78% 10.12% 1.16% 1.05% 1.13% 1.11%
% 18-Dec to 23-Dec 1.22% 1.01% 1.58% 6.72% 0.94% 0.87% 0.68% 0.76%
% 23-Dec to 25-Dec 0.36% 0.60% 0.21% 3.64% 0.22% 0.19% 0.45% 0.35%
Slope 11-Dec to 18-Dec 3.14 3.14 6.74 2.89 4.71 16.18 6.49 6.38
Slope 18-Dec to 25-Dec 3.01 3.63 7.43 3.65 14.21 16.67 3.79 6.62
Slope 18-Dec to 23-Dec 3.35 3.03 8.66 3.15 14.78 17.95 3.08 6.16
Slope 23-Dec to 25-Dec 2.50 4.50 3.00 4.50 8.50 9.50 5.00 7.00

Using the NRL other teams as a benchmark, the Rabbitohs did not derive a follower benefit as a result of the Inglis code change story. On the other hand, Essendon likely derived some benefit from the Inglis story as their percentage growth changed substantially from the period before the Inglis story broke, during the story, and after it was confirmed that Inglis signed with the Rabbitohs. Collingwood, Hawthorn and the Western Bulldogs had much more consistent, but smaller percentage and total growth over all periods.

Another way to look at the Inglis code change flirting on Twitter involves using a tool called Twitter Venn, found at http://www.neoformix.com/Projects/TwitterVenn/view.php . This tool allows users to input three terms. A venn diagram is then created using Twitter search to show how many times these terms were used together. This was done with the keywords Inglis, Essendon and Rabbitohs. The results are viewable in Figure 2. Another venn was created using the keywords Inglis, AFL and NRL. This venn can be found in Appendix 10.

Inglis Rabbitohs Essendon Venn

Figure 2 . 25-Dec Twitter Venn.

The Twitter venn suggests that people were more interested in talking about the possibility of Inglis joining Essendon than they were interested in talking about Inglis’s contract with the Rabbitohs.

Both Twitter follower patterns and the Twitter venn suggest there was increased interest Essendon as a result of the possible code switch. The Rabbitohs did not benefit from increased followers, nor was there a similar level of conversation about the Rabbitohs as there was for Essendon. The code switch talks helped Essendon.

Wikipedia

Wikipedia is an online encyclopedia that anyone can edit. The English language version has over a million articles. According to Alexa (2010, December 25), Wikipedia is the eighth most popular site in Australia. There is an active movement by Australian Wikipedians to improve the quality of AFL and NRL related articles. Some of these articles have over 2,000 edits.

Wikipedia often acts as a major news portal when scandals hit and related articles often get a large number of page views. During the Akermanis and Monaghan controversies, there was an increase in views to the player’s pages; there was a smaller increase in article views for the clubs the athletes played for. Unlike Facebook and Twitter, where users actively discuss a topic, or chose to identify with a club by following or fanning them, viewing a Wikipedia article can be seen as a form of passive interest in that no one sees this expression of interest. Reading an article does not imply the same level of interest. Article view data is still worth examining in order to gage the level of non-fan interest around a topic, epitomized by the aforementioned Akermanis and Monaghan situations.

Article view data is available from Wikipedia article traffic statistics at http://stats.grok.se/ . The page views per article for the period between December 1 and December 24, 2010 were recorded for the following articles: Melbourne Storm, South Sydney Rabbitohs, Newcastle Knights, Sydney Roosters, Essendon Football Club, Geelong Football Club, Collingwood Football Club, and Greg Inglis. This data can be found in Appendix 10. A line graph was created using this data for the period between December 10 and December 24 and can be found in Figure 3.

Greg Inglis Wikipedia Traffic

Figure 3 . Wikipedia Article Views.

Just looking at the graph, neither Essendon nor the Rabbitohs saw a large traffic increase on December 22, when the Greg Inglis article saw the greatest number of views. This observation can be verified by looking at the correlation between the club article and the Greg Inglis article. In the period between December 1 and December 24, the Inglis/Essendon correlation was -0.02 and Inglis/Rabbitohs correlation was 0.03. This correlation is so small, it suggests a random pattern between the two. If the period is shortened to between December 18 and December 24, the period when speculation about a code change was at its greatest, the correlation for both strengthens a bit to 0.20 and -0.36 respectively. Still, these numbers still largely imply a random relationship. A meaningful correlation does exist between Essendon and the Rabbitohs in the period between December 18 and December 24: 0.76. This says that views for the articles both went up and down together. For the period between December 1 and December 24, the correlation was 0.45. While the Essendon/Rabbitohs correlation appears meaningful, the pattern of increasing and decreasing could relate to overall patterns increasing and decreasing interest in the AFL and NRL: There is a correlation of 0.83 between Geelong and Collingwood. Neither of these clubs was involved in any major trades or controversies during that same period.

Wikipedia correlations and the line graph suggest that neither Essendon nor South Sydney benefited with increased page views as a result of the Inglis code switch story. Put in the context of Facebook and Twitter, there was much less interest by the general public in this story. People on Wikipedia did not care much about Inglis’s possible code change.

Conclusion

In mid-December 2010, Greg Inglis talked with Essendon’s coach about the possibility of playing for the club as the NRL had refused to certify Inglis’s contract with the South Sydney Rabbitohs. This topic was talked about on Twitter, Facebook and other places on the Internet. There was speculation that this was a play for media attention by Essendon, and that Inglis was using Essendon to strengthen his position with the NRL. Whether or not this speculation was on the mark, Inglis’s actions had an impact on online actions taken by fans.

Alexa data suggests that Essendon benefited from talking with Inglis, while the Rabbitohs may have been punished with less traffic as a result of a major signing not happening. Alexa also suggests that despite traffic patterns changing, the web audience for both clubs did not change: The Rabbitohs and Essendon kept their established demographic patterns. Audience activation or deactivation was inside its own fan community pool.

Essendon also saw a bump in new fans on Facebook, where the Rabbitohs did not. Despite the increase in followers, Facebook fans did not create or join groups and fan pages to support Inglis joining their club. Essendon benefited on Facebook but not as much as they could have.

Twitter data show that Essendon again got a follower bump as a result of Inglis’s code change flirting; the Rabbitohs did not. Beyond follower count, more of the discussion on Twitter involving Inglis mentioned Essendon than the Rabbitohs.

While Essendon saw an increase in followers and traffic on the previous sites, it did not see a similar bump on Wikipedia in response to Inglis’s talks with them. Likewise, the Rabbitohs did not see an increase or decrease in article views as a result of the Inglis’s actions.

Inglis’s actions suggesting he might play for Essendon helped the club activate its fanbase, getting the team increased web traffic, more Facebook followers, more Twitter followers and generated more discussion on Twitter than Inglis and the Rabbitohs. The South Sydney Rabbitohs either were punished for Inglis’s possible defection or had no change in fan community behavior. This sort of flirting might be a good thing for clubs who desire some short term attention online.

References

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Appendix 10

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