This packet contains raw information. It is provided as a courtesy to the wider community to give benchmarks for information pertaining to the online communities for the Australian and Kiwi women’s sport. The hope is that others can use this information to do a greater student of this important community. The packet is licensed using a creative commons license. Please feel free to share this.
If you are involved with women’s sport in Australia or New Zealand, please get in touch with me. I would love to talk to you about this data to better understand the backend of what is driving some of these numbers. If you’re in Canberra or Sydney, I’d love to do a coffee.
Any feedback people have regarding this data and the small accompanying analysis would be appreciated. A lot of what I think is going on is based on my own history in media fandom, and based on what I learn about Australian sport through my ongoing research. I sometimes get bogged down in numbers and don’t always understand why numbers are they are, just that they are that way.
If anyone wants a similar packet about Australian sport (like the AFL or NRL or the A-League), please get in touch and I can see what I can do. I’m generally pretty happy to share my data.
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The Commonwealth Bank Trophy is the premiere competition in Australia for women’s netball. The competition has ten teams. They are:
Given the popularity netball for women in Australia, with 389,400 women having participated in 2002, I would have suspected some interest in the premiere competition on Facebook. Yet according to Facebook’s Advertising targeting, no one is interested in any of those teams. This with 60,200 people interested in netball by Australians on Facebook. Most of the fans are female: 53,920 or 89.5%. Interest in Australia’s national netball team is at 1,580 with 1,360 being female. This interest in the sport and in the national team just is not translating into interest in teams in the major competition.
Edited to add: My bad. This competition came to an end in 2007. While Facebook has some fans in defunct teams, two years later it isn’t that surprising that there are not people interested in these teams as Facebook penetration is Australia is slower than it was in the United States, where people may have listed interests years ago and never got around to updating them.
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