Posts Tagged Melbourne Phoenix

Central Pulse on bebo

Posted by Laura on Sunday, 24 January, 2010

The Central Pulse are a New Zealand based team in the Australian/New Zealand based ANZ Championship, the premiere netball competition in both countries.  Because the presence of Australian teams, it is being covered by this blog.

There is a small community of people listing the team as an interest on bebo.  It consists of four people.  Of these four, all are from New Zealand and all are female.  These two are not surprising given that this a female athletic team and the team is based in New Zealand.

The average and mean age of the three fans listing their age is 21.6 and 21 respectively.  This sample of three is the largest of all the other teams looked at on social networks so far.  With samples of one, the New South Wales Swifts community on LiveJournal, and the Melbourne Phoenix on blogger are both older at 22 and 32.  With samples of one, Adelaide Thunderbirds on bebo, and New South Wales Swifts on bebo are younger at 18 and 20.

Considering the population size of Australia compared to New Zealand, the most surprising thing about this bebo data is that the community is so big at 4 compared to Australian teams with 1.

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Commonwealth Bank Trophy teams on Facebook

Posted by Laura on Sunday, 10 January, 2010

The Commonwealth Bank Trophy is the premiere competition in Australia for women’s netball.  The competition has ten teams.  They are:

  • Adelaide Thunderbirds
  • AIS Canberra Darters
  • Hunter Jaegers
  • Melbourne Kestrels
  • Melbourne Phoenix
  • Perth Orioles
  • Queensland Firebirds
  • Sydney Swifts

Given the popularity netball for women in Australia, with 389,400 women having participated in 2002, I would have suspected some interest in the premiere competition on Facebook.  Yet according to Facebook’s Advertising targeting, no one is interested in any of those teams.  This with 60,200 people interested in netball by Australians on Facebook.   Most of the fans are female: 53,920 or 89.5%.  Interest in Australia’s national netball team is at 1,580 with 1,360 being female.  This interest in the sport and in the national team just is not translating into interest in teams in the major competition.

Edited to add: My bad.  This competition came to an end in 2007.  While Facebook has some fans in defunct teams, two years later it isn’t that surprising that there are not people interested in these teams as Facebook penetration is Australia is slower than it was in the United States, where people may have listed interests years ago and never got around to updating them.

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