43 Things and Australian women’s sport

This entry was posted by Laura on Friday, 26 November, 2010 at

43 things is a goal setting community found at www.43things.com/.  Compared to professional sports for men, the women related goals are less likely to exist and less likely to involve a component that expresses fandom such as a desire to buy a shirt or attend a championship match.  This presents two issues.  First, the number of goals related to women’s sport is less than men’s: There is clearly a gap in interest levels between men and men’s sport that needs to be addressed.  Beyond that, it highlights the idea that women’s sport does not have the built in spectatorship that men’s sport has and people do not identify as clearly as fans of these teams.

The table below begins to give an idea as to the amount of interest in randomly selected women’s clubs, leagues and athletes on 43things over time.  As you can see, there isn’t. For comparisons sake, the Fremantle Dockers have 5 goals, the Collingwood Magpies have 6, Hawthorn Hawks have 4 and the Melbourne Storm have 2.

It appears, based on the audience using the site, that growing the women’s sport related goals in an organic manner, done with out deliberation on the part of various stakeholders, appears unlikely.  There is barely an audience for men and the Australian population using the site is much smaller than on other networks.

League Team Keyword Results Relevant goals Relevant goals + people Date checked
ANZ Championship West Coast Fever West Coast Fever 3019 0 0 16-Aug-10
ANZ Championship West Coast Fever West Coast Fever 0 0 0 19-Nov-10
ANZ Championship West Coast Fever West Coast Fever 3122 0 0 19-Nov-10
ANZ Championship West Coast Fever West Coast Fever 0 0 0 26-Nov-10
ANZ Championship West Coast Fever West Coast Fever 3135 0 0 26-Nov-10
Hockey Australia Hockeyroos Hockeyroos 0 0 0 24-Nov-10
Hockey Australia Hockeyroos Hockeyroos 0 0 0 26-Nov-10
Swimming Australia Stephanie Rice Stephanie Rice 0 0 0 19-Nov-10
Swimming Australia Stephanie Rice Stephanie Rice 591 0 0 19-Nov-10
Swimming Australia Stephanie Rice Stephanie Rice 0 0 0 26-Nov-10
Swimming Australia Stephanie Rice Stephanie Rice 592 0 0 26-Nov-10
W-League Melbourne Victory Melbourne Victory 0 0 0 1-Jul-10
W-League Melbourne Victory Melbourne Victory 0 0 0 26-Nov-10
W-League W-League W-League 0 0 0 1-Jul-10
W-League W-League W-League 1 0 0 26-Nov-10
WNBL Perth Lynx Perth Lynx 6 0 0 16-Aug-10
WNBL Perth Lynx Perth Lynx 113 0 0 26-Nov-10
WNBL West Coast Waves West Coast Waves 3104 0 0 16-Aug-10
WNBL West Coast Waves West Coast Waves 0 0 0 26-Nov-10
WNBL West Coast Waves West Coast Waves 3227 0 0 26-Nov-10
WNCL Western Fury Western Fury 448 0 0 16-Aug-10
WNCL Western Fury Western Fury 0 0 0 26-Nov-10
WNCL Western Fury Western Fury 471 0 0 26-Nov-10

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