Ozzie Sport

Lote Tuquiri is so popular - because, barring trends - he responds to his followers.

And he shows us something of his life, both inside and outside of rugby.

He fills in a niche.

General impression: extrovert, good sport.

His website gives more of an impression of what's important to him and his branding.

His Sports and Fitness section would probably say a great deal of it, if not all:

"I've been lucky enough to make a career out of sport; it's something I knew I wanted to do and focused on from when I was a teenager. Even if I hadn't made it to the level I have, I know that sport and fitness would always remain a big part of my life. I've often said to friends that if I wasn't playing professionally, I'd be a weekend warrior playing park footy or involved in club sport in some way."
(Tuquiri, Lote. <lotetuqiri.com.au/> [2010] Home Page: Sport and Fitness)

His mates (the charities he supports) include such well-known ones as Vodafone, Camp Quality, Year of the Blood Donor 2009 and the RSPCA. His media connections include the Sunday Telegraph, Foxtel (where most if not all live rugby league is shown), Getty Images and Rugga Matrix.

Raisingchildren.net.au reflects his desire to be a good husband and father and to raise his family.

I think his following transcends his team and his sport. He's a West Tiger now, he was a Bronco, and he spent his early days with the Wallabies.

And his Pacific Islander heritage taps into a lot too. Families, again. He even mentions all his cousins.