Popularity of Australian sport by Federal Electorate

This entry was posted by Laura on Wednesday, 12 January, 2011 at

Methodology

This post is based on data gathered using the following methodology:

  1. Develop a list of  Australian and New Zealand related Twitter accounts and sort them by sport.
  2. Get a lot of the followers for all those sport related Twitter accounts.   (This process takes a while.  I can only use one Twitter API code set.  This limits the number of calls I can make to something like 150 or 350 per hour.  For each of those individual calls, I can get information on one page of a account’s followers.  Each page consists of about 20 followers.  This means the whole run took about a week and it started on December 18.)
  3. Cross reference User inputted locations to actual Australian city locations .
  4. Combine all followers by sportinto one file.  Remove duplicate entries so that if, for example Person X follows @AFL, @stkildafc, @zacd_6, @harry_o, Person X gets counted once for Australian Rules, not four times.
  5. Count the total number of followers by sport and by city.
  6. Combine the total number of followers by sport with all the cities in the electorate the city is from.  For this analysis, that data can be found at Australian city location to electorates .  This list was created using the official list of Australian polling places by electorate.  The following cities were left off the totals: Brisbane, Perth, Sydney, Melbourne, Adelaide, Canberra.  These cities were left off because they would skew the results as people that say they are living in Melbourne are actually probably living in a different suburb.  (The CBD of these centers is very tiny.  There are probably more people claiming to live in Melbourne on Twitter than actually living in Melbourne CBD proper.)  If a town is included in multiple electorates, it is counted in all those electorates: Brunswick and Brunswick East  are counted for both Melbourne and Wills.

The complete totals for the results above are available at Australian Twitter Sports Electorates Report – December 28.xls. The raw data is 74megs when zipped.  If you would like access to it, please leave a comment.  When there was a tie and if cricket was involved, I chose cricket.  The single blacked out electorate is one where I did not have any people from that electorate.

I suspect I have under counting some where in this data, merely because the total number of sport fans by electorate is smaller than the total number of political followers by electorate.  I just haven’t explored the raw data enough to understand why… or there is the issue that the crossover between Australian sport related accounts is huge.  It seems like something is just off with my totals and I can’t figure out what.


Related Posts:

  • http://profiles.yahoo.com/u/ANYPWFYQMNG7NRB55Q7C3PR6C4 Adelaide La Blanche-Dupont

    It’s a good start, Laura.

    Sydney and its electorates seem to be the most varied city in reach of sports.

    Four states are unsurprisingly Australian Rules states.

    Interesting to see Greenway as “The Swimming Electorate”.

    Similarly, Illawarra and the electorates near it seem to be “Basketball Electorates”.

  • http://www.fanhistory.com LauraH

    What I probably need to do is run the selection of accounts again to get a better sense of the total number of fans… and see if those numbers are supported. I just haven’t gotten around to doing that again. Even if I missed a few accounts, I don’t think the balance of the top sports would likely change much at all.

    And yeah, you can really see AFL territory there in a way that isn’t as obvious as other visuals.

  • http://profiles.yahoo.com/u/ANYPWFYQMNG7NRB55Q7C3PR6C4 Adelaide La Blanche-Dupont

    For the record:

    the AFL states are probably

    Victoria

    South Australia

    Western Australia

    parts of Queensland

    Tasmania

    The Northern Territory’s representation is strong in Lingari and Solomon.

    (If there were “another game in Darwin”!)

  • Rory

    I will be an interesting analysis when there is enough data available but I am surprised this was posted without the obvious conclusion – that the analysis currently produces results totally divorced from reality. Electorates that are die hard league strongholds like Hume, Hughes & Hunter show up as AFL. The reality is probably 5:1 support for the NRL in these areas.

  • http://profiles.yahoo.com/u/ANYPWFYQMNG7NRB55Q7C3PR6C4 Adelaide La Blanche-Dupont

    Maybe it’s that people who Twitter in those three electorates (and in others) tend to support the AFL?

    And the data was collected before the NRL season began.

    (I wonder if NRL came second in the electorates you mention? Sometimes it can be a matter of one or two posters).

  • http://profiles.yahoo.com/u/ANYPWFYQMNG7NRB55Q7C3PR6C4 Adelaide La Blanche-Dupont

    And what was the blacked-out electorate between Swan and Fremantle?

  • http://www.fanhistory.com LauraH

    Electorates that are die hard league strongholds like Hume, Hughes & Hunter show up as AFL.

    Define “die hard league strongholds.” Are you talking about areas where people self-identify as rugby league fans? Places where they sell a lot of league related merchandise? Places where there are a lot of television viewers? Places where people attend a lot of games? Where is the data to support that claim based on the definition you are using?

    Beyond that, the analysis is what it is. The methodology is sound. The problem lies more with NRL teams not adopting social media as much as the AFL has, and that the NRL is actively discouraging its players, its brand ambassadors, from engaging fans on social media sites like Twitter and Facebook. Given that, it is not surprising that the AFL is more popular in places where it shouldn’t appear to be popular: The AFL has a better marketing strategy.

  • http://www.fanhistory.com LauraH

    Didn’t find anyone in that electorate when I did that.

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