Ozzie Sport

This post is a follow up to What #afl related hashtags get the most RT @ ReTweets? and Want to be Retweeted? Add URLs to Your Tweets!. This post looks at the what domains get the most retweets in tweets related to the AFL. It borrows the methodology (and assumptions) from the previous post with two major differences. First, the tweet collection had 10,412 total tweets instead of 8,523 at the start. (More recent tweets and more tweets.) Second, a new tool was needed to lengthen short urls. The tool that was used was Long URL please, a FireFox extension. Short links were copy pasted from Excel to a draft document, urls were lengthened and then pasted back. (When URLs were not lengthened, they were manually visited to get the real url.)

That out of the way, there 10,412 total tweets that could be examined. The list of keywords used can be found at using my raw data. Duplicate Tweets were removed bringing the total to 6,313 unique tweets. Tweets that did not include a url were removed. This brought the Tweet total down to 2,892 tweets. (About 46% of AFL related Tweets include a URL. This compares to 52% of AFL related Tweets with #hashtags.) There were 2,941 urls in these Tweets, with 2,582 unique urls in these Tweets. Of these, there were 623 unique domains. For all AFL related Tweets with urls, the following domains were the most popular:

Of the Tweets with urls, only 342 of them were ReTweets. That means about 5% of AFL related ReTweets contain domains. (Compare that to ReTweets containing #hashtags: 8%.) There were 150 domains mentioned Amongst those, the following domains were the most popular:

The domains that are ReTweeted are interesting. It is really easy to link spam on Twitter and some people and organizations do. If you look at some accounts, they post view TwitterFeed. Beyond that, you can tell when looking at a URL list that automated link posting is happening because the account may be using a URL shortener that isn’t as popular and the URLs tend to follow a sequence. The AFL and various news services put out URLs and they just aren’t getting ReTweeted at the same rate that they are getting posted. What is getting ReTweeted? People’s pictures and club related links.

Looking at both the domain list and the Domain ReTweet list, one thing that stands out for me is the lack of Wikipedia links. Wikipedia ranks really high on Google and other search engines. The AFL related content is highly ranked. The AFL articles are often really, really, really good and they are updated frequently. They can be really useful when looking for historical information. Thus, I’m surprised that there were only 3 references to Wikipedia. What gives? Why isn’t Wikipedia being cited more?

Moving on, 488 accounts were mentioned in the 343 ReTweets with URLs. The following table gives an idea as to who the most popular mentions were:

That Essendon and Sydney were amongst the most mentioned doesn’t come as a surprise: Their domains were highly ranked. What is a bit surprising that the Blues aren’t highly ranked; they ranked highly for mentions with #hashtags. St. Kilda ranked highly on both lists. I half want to attribute this to the idea that their audience may be more Twitter savvy than other clubs’s fans. I’d have thought players might have been higher on this list but they really don’t appear to be a factor. This may suggest that players are not Tweeting urls or that content isn’t what their fans are interested in.

The lesson of these two posts is that if you want your AFL related tweets reposted, be partisan in your support and link to official club content that the news services haven’t yet written about yet.

Related Posts:

• Most popular Australian (and New Zealand) sport related Twitter accounts (November 24)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 18)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 16)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (November 7)