Posts Tagged GWS Giants

Most popular AFL teams across social media sites (February 14, 2011)

Posted by on Monday, 14 February, 2011

This is mostly for my own interest. Data for these sites is because I have a script to automatically fetch this information. Foursquare is when I have identified games. Alexa and Twitter are gotten daily. Facebook is every third day. Trying to determine a schedule for ebay.

Any thoughts? Are the results for the most popular and least popular teams who you would have predicted?

Team Alexa (1) Ebay (5) Facebook (4) Foursquare (2) Twitter (3) Total points
Collingwood Magpies 30,641 838 111,315 11188 153,982
Essendon Bombers 31,904 842 101,940 8596 143,282
St. Kilda Saints 31,578 759 61,970 6649 100,956
Carlton Blues 29,400 812 56,950 6321 93,483
Adelaide Crows 19,776 888 62,969 28 7519 91,180
West Coast Eagles 20,125 920 63,734 3317 88,096
Sydney Swans 24,189 1,365 49,070 7161 81,785
Richmond Tigers 32,672 797 34,758 6580 74,807
Hawthorn Hawks 30,744 735 33,724 4585 69,788
Gold Coast Football Club 28,855 103 33,724 3771 66,453
North Melbourne Kangaroos 27,201 234 21,075 5304 53,814
Port Adelaide Power 20,678 295 24,771 28 3090 48,862
Western Bulldogs 22,145 1,185 22,880 2595 48,805
Brisbane Lions 24,238 1,035 22,306 673 48,252
Melbourne Demons 30,811 801 12,195 28 3675 47,510
Fremantle Dockers 4,821 712 36,094 3337 44,964
Geelong Cats 3,363 1,272 3,493 3825 11,953
GWS Giants 6,061 1 2,503 2154 10,719

1. Alexa site Australian rank data was from February 14, 2011. The Australian rank was subtracted from 35,000 in order to award high ranking teams with more points.
2. Totals are based on total checkins to the NAB Cup games played on February 11, 2011.
3. Twitter totals are from February 14, 2011 and count total followers to the official team Twitter account.
4. Facebook totals are from the official fanpage. Data was gathered on February 13, 2011.
5. Ebay data is based on http://ozziesport.com/2011/02/australian-sport-on-ebay/ that post. When team info was not available, it was searched for on February 14, 2011.

Related Posts:

Australian sport on ebay

Posted by on Sunday, 13 February, 2011

I have a new toy.  I can get the total number of search results for various terms on ebay.com.au.  This can be useful around periods of controversy as it helps to better understand how say the market responds from a seller’s perspective.  Do people start listing items when people make the news?  Or do they take them off the ebay market because they worry they won’t sell?  Do listings fall on the weekends?  Do they increase on the weekdays?  Is there a natural range for some teams and athletes where there is a consistent number of items for sale?  So yeah.  I have a shiny new toy.

One of the problems with using search result totals is there is no pressure to normalize the use of a team.  This normalization happens on delicious, LiveJournal and blogger.  If you don’t use the most popular form, you won’t be found.  eBay doesn’t have that same issue.  People can put whatever they want with out the same pressure to normalize the language in their listings.  This makes it much harder to get an accurate population count for the total number of items related to a sport, league, club or athlete.

Despite the limitations presented by doing search, I’m interested anyway.  I compiled a list of search terms related to Australian and New Zealand sport.  The complete list of search results can be found below.

League Team Search count
AFL AFL AFL 46,293
NRL NRL NRL 37,824
Rugby World Cup All Blacks All Blacks 4,473
World Cup Soccer All Whites All Whites 2,274
Cricket Australia Cricket Australia Cricket Australia 1,474
AFL Sydney Swans Sydney Swans 1,365
AFL Sydney Swans Sydney Swans 1,345
AFL Western Bulldogs Western Bulldogs 1,185
AFL Western Bulldogs Western Bulldogs 1,111
A-League A-League A-League 1,103
NRL Sydney Roosters Sydney Roosters 1,100
NRL Parramatta Eels Parramatta Eels 1,086
NRL Canberra Raiders Canberra Raiders 1,060
NRL Canberra Raiders Canberra Raiders 1,050
AFL Brisbane Lions Brisbane Lions 1,035
World Cup Soccer Socceroos Socceroos 1,034
Basketball Australia Australian Opals Australian Opals 1,012
AFL Brisbane Lions Brisbane Lions 1,000
NRL Melbourne Storm Melbourne Storm 991
NRL Brisbane Broncos Brisbane Broncos 990
NRL Melbourne Storm Melbourne Storm 964
NRL Newcastle Knights Newcastle Knights 925
NRL Gold Coast Titans Gold Coast Titans 914
NRL Cronulla-Sutherland Sharks Cronulla Sharks 902
AFL Adelaide Crows Adelaide Crows 888
AFL Adelaide Crows Adelaide Crows 878
NRL Canterbury-Bankstown Bulldogs Canterbury Bulldogs 871
AFL Essendon Bombers Essendon Bombers 842
AFL Collingwood Magpies Collingwood Magpies 838
AFL Carlton Blues Carlton Blues 812
AFL Melbourne Demons Melbourne Demons 801
AFL Richmond Tigers Richmond Tigers 797
Rugby World Cup Wallabies Wallabies 765
AFL St. Kilda Saints St. Kilda Saints 759
AFL Hawthorn Hawks Hawthorn Hawks 735
AFL Fremantle Dockers Fremantle Dockers 712
NRL Wests Tigers Wests Tigers 683
NRL South Sydney Rabbitohs South Sydney Rabbitohs 494
NRL South Sydney Rabbitohs South Sydney Rabbitohs 470
AFL Port Adelaide Power Port Adelaide Power 295
Rugby World Cup All Blacks All Blacks 272
Cricket Australia Cricket Australia Shane Warne 268
Cricket Australia Cricket Australia Ricky Ponting 207
A-League Melbourne Victory Melbourne Victory 179
AFL Sydney Swans Adam Goodes 133
A-League Perth Glory Perth Glory 127
Netball Australia Aussie Diamonds Aussie Diamonds 126
AFL St. Kilda Saints Nick Riewoldt 119
AFL St. Kilda Saints Nick Riewoldt 119
NRL Brisbane Broncos Darren Lockyer 115
AFL Gold Coast Football Club Gold Coast Suns 103
World Cup Soccer Socceroos Tim Cahill 100
A-League Adelaide United Adelaide United 84
Netball New Zealand Silver Ferns Silver Ferns 84
World Cup Soccer Socceroos Harry Kewell 79
Football Federation Australia Matildas Matildas 78
NRL Manly-Warringah Sea Eagles Manly-Warringah Sea Eagles 78
AFL Sydney Swans Brett Kirk 74
AFL St. Kilda Saints Kilda Riewoldt 69
Super 14 ACT Brumbies ACT Brumbies 61
NRL South Sydney Rabbitohs Greg Inglis 55
NRL South Sydney Rabbitohs Greg Inglis 55
AFL Western Bulldogs Jason Akermanis 54
AFL Western Bulldogs Jason Akermanis 54
NRL Wests Tigers Benji Marshall 52
AFL St. Kilda Saints Nick Dal Santo 51
AFL Essendon Bombers Jobe Watson 49
New Zealand Roller Derby Bay City Rollers Bay City Rollers 49
NRL Cronulla-Sutherland Sharks Cronulla-Sutherland Sharks 40
NRL Cronulla-Sutherland Sharks Sutherland Sharks 40
NRL Canterbury-Bankstown Bulldogs Canterbury-Bankstown Bulldogs 39
NRL Canterbury-Bankstown Bulldogs Bankstown Bulldogs 39
NRL Cronulla-Sutherland Sharks Cronulla-Sutherland Sharks 39
Yachting Australia Jessica Watson Jessica Watson 39
AFL St. Kilda Saints Dal Santo Kilda 38
NRL Canterbury-Bankstown Bulldogs Canterbury-Bankstown Bulldogs 37
Yachting Australia Jessica Watson Jessica Watson 37
AFL Essendon Bombers Essendon Football Club 34
NRL Sydney Roosters Todd Carney 31
ABL ABL ABL 28
AFL Greater Western Sydney Israel Folau 28
AFL GWS Giants Israel Folau 28
W-League W-League W-League 27
AFL Hawthorn Hawks Brad Sewell 25
NRL Canberra Raiders Joel Monaghan 22
NRL Canberra Raiders Joel Monaghan 22
AFL Carlton Blues Andrew Walker Carlton 21
AFL Sydney Swans Adam Goodes Sydney Swans 21
AFL Brisbane Lions Jonathan Brown Brisbane Lions 20
AFL Hawthorn Hawks Lance Franklin Hawthorn Hawks 18
AFL Geelong Cats Paul Chapman Geelong Cats 17
Basketball Australia Australian Opals Australian Opals 17
Netball Australia Netball Australia Netball Australia 17
AFL Collingwood Magpies Harry O’Brien 16
AFL Collingwood Magpies Alan Didak Collingwood Magpies 16
AFL Western Bulldogs Adam Cooney Western Bulldogs 16
Ski and Snowboard Australia Torah Bright Torah Bright 16
AFL Carlton Blues Chris Judd Carlton Blues 15
AFL Collingwood Magpies Harry O’Brien Collingwood 13
Association of Surfing Professionals Layne Beachley Layne Beachley 13
NRL Parramatta Eels Timana Tahu 13
AFL Brisbane Lions Simon Black Brisbane Lions 12
AFL Carlton Blues Bryce Gibbs Carlton Blues 12
AFL Fremantle Dockers Stephen Hill Fremantle Dockers 12
AFL Hawthorn Hawks Luke Hodge Hawthorn Hawks 12
AFL Western Bulldogs Julia Gillard 12
NRL Canberra Raiders Brett Mullins 12
World Cup Soccer All Whites All Whites 12
AFL West Coast Eagles Dean Cox West Coast Eagles 11
AFL Western Bulldogs Ryan Griffen Western Bulldogs 11
AFL Carlton Blues Andrew Walker AFL 10
AFL Geelong Cats Jimmy Bartel Geelong Cats 10
AFL Melbourne Demons Brad Green Melbourne Demons 10
AFL Western Bulldogs Lindsay Gilbee Western Bulldogs 10
AFL Western Bulldogs Barry Hall Western Bulldogs 10
AFL Carlton Blues Eddie Betts Carlton Blues 9
AFL Collingwood Magpies Harry O’Brien AFL 9
AFL Geelong Cats Joel Corey Geelong Cats 9
AFL Geelong Cats Steve Johnson Geelong Cats 9
WNCL DEC Spirit Victorian spirit 9
AFL Hawthorn Hawks Chance Bateman Hawthorn Hawks 8
AFL Melbourne Demons Aaron Davey Melbourne Demons 8
AFL St. Kilda Saints St. Kilda Football Club 8
AFL St. Kilda Saints Zac Dawson 8
AFL St. Kilda Saints Zac Dawson 8
AFL West Coast Eagles Andrew Embley West Coast Eagles 8
AFL Western Bulldogs Daniel Cross Western Bulldogs 8
AFL Carlton Blues Ryan Houlihan Carlton Blues 7
AFL Geelong Cats Tom Hawkins Geelong Cats 7
Triathlon Australia Shelly Wu Shelly Wu 7
AFL Collingwood Magpies Dayne Beams Collingwood Magpies 6
AFL Geelong Cats Josh Hunt Geelong Cats 6
AFL St. Kilda Saints Dawson Kilda 6
Triathlon Australia Shelly Wu Shelly Wu 6
AFL Collingwood Magpies Leon Davis Collingwood Magpies 5
AFL Essendon Bombers Alwyn Davey Essendon Bombers 5
AFL Essendon Bombers Dustin Fletcher Essendon Bombers 5
AFL Geelong Cats Corey Enright Geelong Cats 5
AFL Richmond Tigers Brett Deledio Richmond Tigers 5
AFL West Coast Eagles Darren Glass West Coast Eagles 5
AFL Western Bulldogs Matthew Boyd Western Bulldogs 5
Football New South Wales The Flying Bats The Flying Bats 5
Netball New South Wales Netball New South Wales Netball New South Wales 5
NRL Brisbane Broncos Denan Kemp 5
Swimming Australia Stephanie Rice stephanie rice 5
AFL Carlton Blues Andrew Carrazzo Carlton Blues 4
AFL Collingwood Magpies Brad Dick Collingwood Magpies 4
AFL Collingwood Magpies Ben Johnson Collingwood Magpies 4
AFL Essendon Bombers David Hille Essendon Bombers 4
AFL Fremantle Dockers Ryan Crowley Fremantle Dockers 4
AFL Fremantle Dockers Paul Duffield Fremantle Dockers 4
AFL Fremantle Dockers Antoni Grover Fremantle Dockers 4
AFL Fremantle Dockers Roger Hayden Fremantle Dockers 4
AFL Melbourne Demons Clint Bartram Melbourne Demons 4
AFL St Kilda Saints Brendon Goddard St Kilda Saints 4
AFL St Kilda Saints Lenny Hayes St Kilda Saints 4
AFL Sydney Swans Craig Bolton Sydney Swans 4
AFL Sydney Swans Jude Bolton Sydney Swans 4
AFL Western Bulldogs Mitch Hahn Western Bulldogs 4
AFL Western Bulldogs Shaun Higgins Western Bulldogs 4
AFL Western Bulldogs Ben Hudson Western Bulldogs 4
ANZ Championship New South Wales Swifts New South Wales Swifts 4
Swimming Australia Swimming Australia Swimming Australia 4
AFL Adelaide Crows Michael Doughty Adelaide Crows 3
AFL Brisbane Lions Jed Adcock Brisbane Lions 3
AFL Collingwood Magpies Travis Cloke Collingwood Magpies 3
AFL Collingwood Magpies Darren Jolly Collingwood Magpies 3
AFL Hawthorn Hawks Grant Birchall Hawthorn Hawks 3
AFL Melbourne Demons Jamie Bennell Melbourne Demons 3
AFL Melbourne Demons Nathan Jones Melbourne Demons 3
AFL Richmond Tigers Nathan Foley Richmond Tigers 3
AFL Western Bulldogs Ryan Hargrave Western Bulldogs 3
AFL Western Bulldogs Josh Hill Western Bulldogs 3
ANZ Championship New South Wales Swifts NSW Swifts 3
Association of Surfing Professionals Laura Enever Laura Enever 3
Association of Surfing Professionals Rebecca Woods Rebecca Woods 3
Cycling Australia Sarah Kent Sarah Kent 3
WNBL WNBL WNBL 3
AFL Brisbane Lions Jamie Charman Brisbane Lions 2
AFL Carlton Blues Michael Jamison Carlton Blues 2
AFL Essendon Bombers Leroy Jetta Essendon Bombers 2
AFL Fremantle Dockers Hayden Ballantyne Fremantle Dockers 2
AFL Fremantle Dockers Garrick Ibbotson Fremantle Dockers 2
AFL Gold Coast Football Club Gold Coast Football Club 2
AFL Melbourne Demons Matthew Bate Melbourne Demons 2
AFL North Melbourne Kangaroos Brent Harvey North Melbourne Kangaroos 2
AFL Port Adelaide Power Kane Cornes Port Adelaide Power 2
AFL Port Adelaide Power Robbie Gray Port Adelaide Power 2
AFL Richmond Tigers Trent Cotchin Richmond Tigers 2
AFL St Kilda Saints Nick Dal Santo St Kilda Saints 2
AFL St Kilda Saints Sam Fisher St Kilda Saints 2
AFL St Kilda Saints Jason Gram St Kilda Saints 2
AFL Sydney Swans Kieren Jack Sydney Swans 2
AFL West Coast Eagles Sam Butler West Coast Eagles 2
AFL West Coast Eagles Brett Jones West Coast Eagles 2
AFL Western Bulldogs Daniel Giansiracusa Western Bulldogs 2
ANZ Championship Southern Steel Southern Steel 2
Cycling Australia Amber Halliday Amber Halliday 2
Cycling Australia Amy Gillett Amy Gillett 2
Cycling Australia Amy Gillett Amy Gillett 2
Cycling Australia Sara Carrigan Sara Carrigan 2
Netball New Zealand Silver Ferns Silver Ferns 2
AFL Adelaide Crows Richard Douglas Adelaide Crows 1
AFL Brisbane Lions Mitchell Clark Brisbane Lions 1
AFL Brisbane Lions Josh Drummond Brisbane Lions 1
AFL Brisbane Lions Brendan Fevola Brisbane Lions 1
AFL Collingwood Magpies Nathan Brown Collingwood Magpies 1
AFL Fremantle Dockers Michael Barlow Fremantle Dockers 1
AFL Fremantle Dockers Greg Broughton Fremantle Dockers 1
AFL Fremantle Dockers Michael Johnson Fremantle Dockers 1
AFL Geelong Cats Mark Blake Geelong Cats 1
AFL Greater Western Sydney Greater Western Sydney 1
AFL Melbourne Demons James Frawley Melbourne Demons 1
AFL Melbourne Demons Jack Grimes Melbourne Demons 1
AFL Melbourne Demons Mark Jamar Melbourne Demons 1
AFL Melbourne Demons Neville Jetta Melbourne Demons 1
AFL Port Adelaide Power Alipate Carlile Port Adelaide Power 1
AFL Port Adelaide Power Domenic Cassisi Port Adelaide Power 1
AFL Port Adelaide Power Troy Chaplin Port Adelaide Power 1
AFL Port Adelaide Power Chad Cornes Port Adelaide Power 1
AFL Port Adelaide Power Brett Ebert Port Adelaide Power 1
AFL Richmond Tigers Shane Edwards Richmond Tigers 1
AFL Richmond Tigers Angus Graham Richmond Tigers 1
AFL Richmond Tigers Daniel Jackson Richmond Tigers 1
AFL St Kilda Saints David Armitage St Kilda Saints 1
AFL Sydney Swans Heath Grundy Sydney Swans 1
AFL Sydney Swans Lewis Jetta Sydney Swans 1
AFL Sydney Swans Lewis Johnston Sydney Swans 1
AFL West Coast Eagles Brad Ebert West Coast Eagles 1
AFL Western Bulldogs Ayce Cordy Western Bulldogs 1
AFL Western Bulldogs Jarrad Grant Western Bulldogs 1
ANZ Championship Adelaide Thunderbirds Adelaide Thunderbirds 1
ANZ Championship Adelaide Thunderbirds Adelaide Thunderbirds 1
ANZ Championship New South Wales Swifts New South Wales Swifts 1
ANZ Championship New South Wales Swifts New South Wales Swifts 1
ANZ Championship Queensland Firebirds Queensland Firebirds 1
ANZ Championship Queensland Firebirds Queensland Firebirds 1
ANZ Championship Queensland Firebirds Queensland Firebirds 1
Cycling Australia Anna Meares Anna Meares 1
Cycling Australia Anna Meares Anna Meares 1
Football Federation Australia Matildas Matildas soccer 1
Hockey Australia Hockeyroos Hockeyroos 1
Netball Victoria Netball Victoria Netball Victoria 1
NRL Gold Coast Titans GC Titans 1
WNCL DEC Spirit DEC Spirit 1
WNCL New South Wales Breakers New South Wales Breakers 1
WNCL New South Wales Breakers NSW Breakers 1
ABL Canberra Calvary Canberra Calvary 0
AFL Adelaide Crows Tony Armstrong Adelaide Crows 0
AFL Adelaide Crows Ian Callinan Adelaide Crows 0
AFL Adelaide Crows Myke Cook Adelaide Crows 0
AFL Adelaide Crows James Craig Adelaide Crows 0
AFL Adelaide Crows Patrick Dangerfield Adelaide Crows 0
AFL Adelaide Crows Phil Davis Adelaide Crows 0
AFL Adelaide Crows Jack Gunston Adelaide Crows 0
AFL Adelaide Crows Ricky Henderson Adelaide Crows 0
AFL Adelaide Crows Sam Jacobs Adelaide Crows 0
AFL Adelaide Crows Matthew Jaensch Adelaide Crows 0
AFL Adelaide Crows Graham Johncock Adelaide Crows 0
AFL Brisbane Lions Todd Banfield Brisbane Lions 0
AFL Brisbane Lions Callum Bartlett Brisbane Lions 0
AFL Brisbane Lions Claye Beams Brisbane Lions 0
AFL Brisbane Lions Rohan Bewick Brisbane Lions 0
AFL Brisbane Lions Amon Buchanan Brisbane Lions 0
AFL Brisbane Lions Matt Austin Brisbane Lions 0
AFL Brisbane Lions Xavier Clarke Brisbane Lions 0
AFL Brisbane Lions Tom Collier Brisbane Lions 0
AFL Brisbane Lions Aaron Cornelius Brisbane Lions 0
AFL Brisbane Lions Josh Dyson Brisbane Lions 0
AFL Brisbane Lions Mitchell Golby Brisbane Lions 0
AFL Brisbane Lions Joshua Green Brisbane Lions 0
AFL Brisbane Lions Pearce Hanley Brisbane Lions 0
AFL Brisbane Lions Brad Harvey Brisbane Lions 0
AFL Brisbane Lions Ryan Harwood Brisbane Lions 0
AFL Brisbane Lions James Hawksley Brisbane Lions 0
AFL Carlton Blues Paul Bower Carlton Blues 0
AFL Carlton Blues Blake Bray Carlton Blues 0
AFL Carlton Blues Dennis Armfield Carlton Blues 0
AFL Carlton Blues Mark Austin Carlton Blues 0
AFL Carlton Blues Jaryd Cachia Carlton Blues 0
AFL Carlton Blues Mitchell Carter Carlton Blues 0
AFL Carlton Blues Levi Casboult Carlton Blues 0
AFL Carlton Blues Andrew Collins Carlton Blues 0
AFL Carlton Blues Edward Curnow Carlton Blues 0
AFL Carlton Blues Joseph Dare Carlton Blues 0
AFL Carlton Blues Marcus Davies Carlton Blues 0
AFL Carlton Blues Nicholas Duigan Carlton Blues 0
AFL Carlton Blues David Ellard Carlton Blues 0
AFL Carlton Blues Jeff Garlett Carlton Blues 0
AFL Carlton Blues Shaun Hampson Carlton Blues 0
AFL Carlton Blues Lachlan Henderson Carlton Blues 0
AFL Carlton Blues Aaron Joseph Carlton Blues 0
AFL Collingwood Magpies Luke Ball Collingwood Magpies 0
AFL Collingwood Magpies Jarryd Blair Collingwood Magpies 0
AFL Collingwood Magpies Jye Bolton Collingwood Magpies 0
AFL Collingwood Magpies Leigh Brown Collingwood Magpies 0
AFL Collingwood Magpies Simon Buckley Collingwood Magpies 0
AFL Collingwood Magpies Jonathon Ceglar Collingwood Magpies 0
AFL Collingwood Magpies Paul Cribbin Collingwood Magpies 0
AFL Collingwood Magpies Chris Dawes Collingwood Magpies 0
AFL Collingwood Magpies Daniel Farmer Collingwood Magpies 0
AFL Collingwood Magpies Alex Fasolo Collingwood Magpies 0
AFL Collingwood Magpies Tyson Goldsack Collingwood Magpies 0
AFL Collingwood Magpies Thomas Gordon Collingwood Magpies 0
AFL Collingwood Magpies Thomas Hunter Collingwood Magpies 0
AFL Essendon Bombers Tom Bellchambers Essendon Bombers 0
AFL Essendon Bombers Alex Browne Essendon Bombers 0
AFL Essendon Bombers Jake Carlisle Essendon Bombers 0
AFL Essendon Bombers Travis Colyer Essendon Bombers 0
AFL Essendon Bombers Stewart Crameri Essendon Bombers 0
AFL Essendon Bombers Darcy Daniher Essendon Bombers 0
AFL Essendon Bombers Luke Davis Essendon Bombers 0
AFL Essendon Bombers Courtenay Dempsey Essendon Bombers 0
AFL Essendon Bombers Rick Dyson Essendon Bombers 0
AFL Essendon Bombers Scott Gumbleton Essendon Bombers 0
AFL Essendon Bombers Kyle Hardingham Essendon Bombers 0
AFL Essendon Bombers Dyson Heppell Essendon Bombers 0
AFL Essendon Bombers Michael Hibberd Essendon Bombers 0
AFL Essendon Bombers Heath Hocking Essendon Bombers 0
AFL Essendon Bombers Cale Hooker Essendon Bombers 0
AFL Essendon Bombers Ben Howlett Essendon Bombers 0
AFL Essendon Bombers Michael Hurley Essendon Bombers 0
AFL Essendon Bombers Josh Jenkins Essendon Bombers 0
AFL Fremantle Dockers Justin Bollenhagen Fremantle Dockers 0
AFL Fremantle Dockers Kepler Bradley Fremantle Dockers 0
AFL Fremantle Dockers Benjamin Bucovaz Fremantle Dockers 0
AFL Fremantle Dockers John Anthony Fremantle Dockers 0
AFL Fremantle Dockers Zachary Clarke Fremantle Dockers 0
AFL Fremantle Dockers Jesse Crichton Fremantle Dockers 0
AFL Fremantle Dockers Matthew DeBoer Fremantle Dockers 0
AFL Fremantle Dockers Peter Faulks Fremantle Dockers 0
AFL Fremantle Dockers Nathan Fyfe Fremantle Dockers 0
AFL Fremantle Dockers Jonathon Griffin Fremantle Dockers 0
AFL Fremantle Dockers Clayton Hinkley Fremantle Dockers 0
AFL Fremantle Dockers Joel Houghton Fremantle Dockers 0
AFL Geelong Cats Ryan Bathie Geelong Cats 0
AFL Geelong Cats Mitchell Brown Geelong Cats 0
AFL Geelong Cats George Burbury Geelong Cats 0
AFL Geelong Cats Shannon Byrnes Geelong Cats 0
AFL Geelong Cats Allen Christensen Geelong Cats 0
AFL Geelong Cats Josh Cowan Geelong Cats 0
AFL Geelong Cats Marcus Drum Geelong Cats 0
AFL Geelong Cats Mitchell Duncan Geelong Cats 0
AFL Geelong Cats Thomas Gillies Geelong Cats 0
AFL Geelong Cats Cameron Guthrie Geelong Cats 0
AFL Geelong Cats Simon Hogan Geelong Cats 0
AFL Geelong Cats George Horlin-Smith Geelong Cats 0
AFL Geelong Cats Taylor Hunt Geelong Cats 0
AFL Geelong Cats Ben Johnson Geelong Cats 0
AFL Gold Coast Football Club GC Suns 0
AFL Gold Coast Suns Harley Bennell Gold Coast Suns 0
AFL Gold Coast Suns Nathan Bock Gold Coast Suns 0
AFL Gold Coast Suns Jared Brennan Gold Coast Suns 0
AFL Gold Coast Suns Campbell Brown Gold Coast Suns 0
AFL Gold Coast Suns Gary Jnr Ablett Gold Coast Suns 0
AFL Gold Coast Suns Nathan Ablett Gold Coast Suns 0
AFL Gold Coast Suns Roland Ah Chee Gold Coast Suns 0
AFL Gold Coast Suns Josh Caddy Gold Coast Suns 0
AFL Gold Coast Suns Michael Coad Gold Coast Suns 0
AFL Gold Coast Suns Jake Crawford Gold Coast Suns 0
AFL Gold Coast Suns Sam Day Gold Coast Suns 0
AFL Gold Coast Suns Joseph Daye Gold Coast Suns 0
AFL Gold Coast Suns Charlie Dixon Gold Coast Suns 0
AFL Gold Coast Suns Piers Flanagan Gold Coast Suns 0
AFL Gold Coast Suns Josh Fraser Gold Coast Suns 0
AFL Gold Coast Suns Jacob Gillbee Gold Coast Suns 0
AFL Gold Coast Suns Daniel Gorringe Gold Coast Suns 0
AFL Gold Coast Suns Jarrod Harbrow Gold Coast Suns 0
AFL Gold Coast Suns Daniel Harris Gold Coast Suns 0
AFL Gold Coast Suns Tom Hickey Gold Coast Suns 0
AFL Gold Coast Suns Taylor Hine Gold Coast Suns 0
AFL Gold Coast Suns Karmichael Hunt Gold Coast Suns 0
AFL Gold Coast Suns Jack Hutchins Gold Coast Suns 0
AFL Gold Coast Suns Sam Iles Gold Coast Suns 0
AFL Gold Coast Suns Hayden Jolly Gold Coast Suns 0
AFL Greater Western Sydney Giants Football Club 0
AFL Greater Western Sydney GWS Giants 0
AFL Greater Western Sydney Team GWS 0
AFL Greater Western Sydney Western Giants 0
AFL Greater Western Sydney Western Sydney Football Club 0
AFL GWS Giants GWS Giants 0
AFL Hawthorn Hawks Max Bailey Hawthorn Hawks 0
AFL Hawthorn Hawks Luke Breust Hawthorn Hawks 0
AFL Hawthorn Hawks Cameron Bruce Hawthorn Hawks 0
AFL Hawthorn Hawks Shaun Burgoyne Hawthorn Hawks 0
AFL Hawthorn Hawks Kyle Cheney Hawthorn Hawks 0
AFL Hawthorn Hawks Taylor Duryea Hawthorn Hawks 0
AFL Hawthorn Hawks Xavier Ellis Hawthorn Hawks 0
AFL Hawthorn Hawks Josh Gibson Hawthorn Hawks 0
AFL Hawthorn Hawks Stephen Gilham Hawthorn Hawks 0
AFL Hawthorn Hawks Sam Grimley Hawthorn Hawks 0
AFL Hawthorn Hawks Brent Guerra Hawthorn Hawks 0
AFL Hawthorn Hawks David Hale Hawthorn Hawks 0
AFL Hawthorn Hawks Mitchell Hallahan Hawthorn Hawks 0
AFL Melbourne Demons Rohan Bail Melbourne Demons 0
AFL Melbourne Demons Sam Blease Melbourne Demons 0
AFL Melbourne Demons Robert Campbell Melbourne Demons 0
AFL Melbourne Demons Lucas Cook Melbourne Demons 0
AFL Melbourne Demons Troy Davis Melbourne Demons 0
AFL Melbourne Demons Lynden Dunn Melbourne Demons 0
AFL Melbourne Demons Michael Evans Melbourne Demons 0
AFL Melbourne Demons Jack Fitzpatrick Melbourne Demons 0
AFL Melbourne Demons Colin Garland Melbourne Demons 0
AFL Melbourne Demons Max Gawn Melbourne Demons 0
AFL Melbourne Demons Jordan Gysberts Melbourne Demons 0
AFL Melbourne Demons Jeremy Howe Melbourne Demons 0
AFL Melbourne Demons Cameron Johnston Melbourne Demons 0
AFL North Melbourne Kangaroos Ryan Bastinac North Melbourne Kangaroos 0
AFL North Melbourne Kangaroos Aaron Black North Melbourne Kangaroos 0
AFL North Melbourne Kangaroos Leigh Adams North Melbourne Kangaroos 0
AFL North Melbourne Kangaroos Liam Anthony North Melbourne Kangaroos 0
AFL North Melbourne Kangaroos Shaun Atley North Melbourne Kangaroos 0
AFL North Melbourne Kangaroos Matt Campbell North Melbourne Kangaroos 0
AFL North Melbourne Kangaroos Ben Cunnington North Melbourne Kangaroos 0
AFL North Melbourne Kangaroos Majak Daw North Melbourne Kangaroos 0
AFL North Melbourne Kangaroos Cameron Delaney North Melbourne Kangaroos 0
AFL North Melbourne Kangaroos Luke Delaney North Melbourne Kangaroos 0
AFL North Melbourne Kangaroos Aaron Edwards North Melbourne Kangaroos 0
AFL North Melbourne Kangaroos Michael Firrito North Melbourne Kangaroos 0
AFL North Melbourne Kangaroos Cruize Garlett North Melbourne Kangaroos 0
AFL North Melbourne Kangaroos Todd Goldstein North Melbourne Kangaroos 0
AFL North Melbourne Kangaroos Levi Greenwood North Melbourne Kangaroos 0
AFL North Melbourne Kangaroos Nathan Grima North Melbourne Kangaroos 0
AFL North Melbourne Kangaroos Lachlan Hansen North Melbourne Kangaroos 0
AFL North Melbourne Kangaroos Kieran Harper North Melbourne Kangaroos 0
AFL Port Adelaide Power Mitchell Banner Port Adelaide Power 0
AFL Port Adelaide Power Daniel Bass Port Adelaide Power 0
AFL Port Adelaide Power Travis Boak Port Adelaide Power 0
AFL Port Adelaide Power Matthew Broadbent Port Adelaide Power 0
AFL Port Adelaide Power Dean Brogan Port Adelaide Power 0
AFL Port Adelaide Power John Butcher Port Adelaide Power 0
AFL Port Adelaide Power Mitchell Curnow Port Adelaide Power 0
AFL Port Adelaide Power Jason Davenport Port Adelaide Power 0
AFL Port Adelaide Power Hamish Hartlett Port Adelaide Power 0
AFL Port Adelaide Power Callum Hay Port Adelaide Power 0
AFL Port Adelaide Power Cameron Hitchcock Port Adelaide Power 0
AFL Port Adelaide Power Jarrad Irons Port Adelaide Power 0
AFL Port Adelaide Power Ben Jacobs Port Adelaide Power 0
AFL Port Adelaide Power Thomas Jonas Port Adelaide Power 0
AFL Richmond Tigers Jake Batchelor Richmond Tigers 0
AFL Richmond Tigers Andrew Browne Richmond Tigers 0
AFL Richmond Tigers David Astbury Richmond Tigers 0
AFL Richmond Tigers Reece Conca Richmond Tigers 0
AFL Richmond Tigers Daniel Connors Richmond Tigers 0
AFL Richmond Tigers Pat Contin Richmond Tigers 0
AFL Richmond Tigers Matthew Dea Richmond Tigers 0
AFL Richmond Tigers Tom Derickx Richmond Tigers 0
AFL Richmond Tigers Mitch Farmer Richmond Tigers 0
AFL Richmond Tigers David Gourdis Richmond Tigers 0
AFL Richmond Tigers Benjamin Griffiths Richmond Tigers 0
AFL Richmond Tigers Shaun Grigg Richmond Tigers 0
AFL Richmond Tigers Dylan Grimes Richmond Tigers 0
AFL Richmond Tigers Bradley Helbig Richmond Tigers 0
AFL Richmond Tigers Robert Hicks Richmond Tigers 0
AFL Richmond Tigers Tom Hislop Richmond Tigers 0
AFL Richmond Tigers Bachar Houli Richmond Tigers 0
AFL Richmond Tigers Ben Jakobi Richmond Tigers 0
AFL St Kilda Saints Leigh Montgna 0
AFL St Kilda Saints Steven Baker St Kilda Saints 0
AFL St Kilda Saints Jason Blake St Kilda Saints 0
AFL St Kilda Saints Warrick Andreoli St Kilda Saints 0
AFL St Kilda Saints Daniel St Kilda Saints 0
AFL St Kilda Saints Paul Cahill St Kilda Saints 0
AFL St Kilda Saints Raphael Clarke St Kilda Saints 0
AFL St Kilda Saints Jamie Cripps St Kilda Saints 0
AFL St Kilda Saints Sam Crocker St Kilda Saints 0
AFL St Kilda Saints Thomas Curren St Kilda Saints 0
AFL St Kilda Saints Zac Dawson St Kilda Saints 0
AFL St Kilda Saints Sean Dempster St Kilda Saints 0
AFL St Kilda Saints Robert Eddy St Kilda Saints 0
AFL St Kilda Saints Jackson Ferguson St Kilda Saints 0
AFL St Kilda Saints Ryan Gamble St Kilda Saints 0
AFL St Kilda Saints Michael S. Gardiner St Kilda Saints 0
AFL St Kilda Saints Jarryn Geary St Kilda Saints 0
AFL St Kilda Saints Sam Gilbert St Kilda Saints 0
AFL St Kilda Saints James Gwilt St Kilda Saints 0
AFL St Kilda Saints Nicholas Heyne St Kilda Saints 0
AFL St Kilda Saints Will Johnson St Kilda Saints 0
AFL St Kilda Saints Clinton Jones St Kilda Saints 0
AFL Sydney Swans Andrejs Everitt Sydney Swans 0
AFL Sydney Swans Paul Bevan Sydney Swans 0
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Twitter popularity of AFL teams by electorate

Posted by on Monday, 24 January, 2011

In a recent post, I talked about what I saw as the importance of the GWS Giants in developing a local fanbase.  This post is another that explores the geography of Australian Football League fandom as a function of geography.

This post is based on data gathered using the following methodology:

  1. Develop a list of  AFL related Twitter accounts and sort them by team.  Remove all AFL accounts that cannot be connected to a team.
  2. Get a lot of the followers for all those sport related Twitter accounts.   (This process takes a while.  I can only use one Twitter API code set.  This limits the number of calls I can make to something like 150 or 350 per hour.  For each of those individual calls, I can get information on one page of a account’s followers.  Each page consists of about 20 followers.  This means the whole run took about a week and it started on January 18.)
  3. Cross reference User inputted locations to actual Australian city locations .
  4. Combine all followers by sportinto one file.  Remove duplicate entries so that if, for example Person X follows  @stkildafc, and @zacd_6 Person X gets counted once for Australian Rules, not two times.
  5. Count the total number of followers by AFL team and by city.
  6. Combine the total number of followers by sport with all the cities in the electorate the city is from.  For this analysis, that data can be found at Australian city location to electorates .  This list was created using the official list of Australian polling places by electorate.  The following cities were left off the totals: Brisbane, Perth, Sydney, Melbourne, Adelaide, Canberra.  These cities were left off because they would skew the results as people that say they are living in Melbourne are actually probably living in a different suburb.  (The CBD of these centers is very tiny.  There are probably more people claiming to live in Melbourne on Twitter than actually living in Melbourne CBD proper.)  If a town is included in multiple electorates, it is counted in all those electorates: Brunswick and Brunswick East  are counted for both Melbourne and Wills.

The complete totals for the results above are available at Australian Twitter Sports Electorates Report. The raw data is too large to easily upload.  If you would like access to it, please leave a comment.


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GWS Giants on Twitter: Follower location versus Tweet location

Posted by on Saturday, 22 January, 2011

As an American, I have an obsession with the geography of sport.  City is fundamental to my identity.  I’m from the Chicago area and my sporting loyalties are based on that.  My sport team rivals are based on geography.  The Chicago Bears are going to play the Green Bay Packers in an NFL playoff game.  This geography based rivalry is more important then winning the Super Bowl.  We cannot lose to our hated neighbors to the north! (They wear cheese on their heads for pete’s sake!)

This concept of geography of sport is why I constantly want to look at location over other Australian based sporting numbers.  I’m that ugly American sort that some Australians don’t like because I feel like if I explain to you my reasons as to why geography should matter more to Australian sport, you’ll finally get it!  (And if you don’t get it, I clearly need to explain it to you more.)

Greater Western Sydney is one of the places where I occassionally get obsessed with geography, even if I don’t post about it.  Today, I decided that I should post about it and went about getting the data to do that.  First, I got a list of all of GWS related tweets.  These tweets came from archives I had on TwapperKeeper.  Beyond the GWS specific Twitter lists, I pulled the #AFL tagged tweets and then filtered out all the tweets that did not mention GWS or Giants.  I ended up with a list of around 996 tweets or so when all the lists were combined.  I then compared the user names with city/state/location information I had in order to attempt to match the tweets with a location.  The list I have to match is pretty huge, with Twitter user information from well over 1 million different user names.  When user names were matched up, I had 621 tweets that I had a location for.  (That’s pretty good as I normally get around 10 to 40% unknowns when looking at some follower lists.)  I mapped these on the map below.

After that, I got the follower information for @GWS_Giants.  They had 1,923 followers.  I had Australian city information for 1,057 of them. (In both cases, I removed all non-Australian cities.) I added these to the map below.

The purpose of this map?  It is to determine regional interest in the team.  My supposition, as that annoying ugly American who believes regional barracking is key to a club’s success, is that for the team to succeed, most of their support has to be based in New South Wales and the ACT.  I was pleasantly surprised at the number one city for Tweet location.  That appears to signal the team has done a decent job of attracting local interest in terms of getting locals to Tweet about the team.  Then I looked at where followers came from… and the problems seemed to be a bit bigger.  The GWS Giants’s market doesn’t really factor into their top Australian cities for attracting followers: Only 6 of their top 20 cities are in New South Wales or the ACT.  Ouch.  Other states just completely over represent.  To me, this signals problems in that their current target audience isn’t as large as the less relevant audience.  (Translation: Who cares if some one in Hobart follows the team unless the Hobart follower attends matches and buys merchandise?)



View full map

So a question: Do you think that the geography of the GWS Giants Twitter followers and Tweeters matters? Is this data relevant in analyzing how successful the club has been in garnering local support? Does the geographic spread surprise others?

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Greater Western Sydney Giants and ACT4GWS

Posted by on Saturday, 18 December, 2010

I was originally going to rewrite my rather critical in a frustrated way piece to make it a bit less critical, more constructive. Then I got a chance to talk to some one at the GWS Giants and I better understood some of the thinking that went on. The decisions made aren’t ones that I would have made (switching domains, not deleting the old Facebook page right away and doing a major push to get new followers, the colors, not engaging the online community as much, launching with a website that wasn’t mobile friendly, waiting close to a month to delete the older Facebook page that had 2,000 more followers) but I better understand why these things happened. Given the issues with the colors and the AFL, their decisions made sense. I’d love to compare them to the Gold Coast Suns but the Suns had a name and colors after competing in the VFL for a season. The Suns also had the advantage of continuity with the name because they could be called the Gold Coast Football Club and the Gold Coast Suns; sharing those two names means they didn’t have to destroy their previous branding.

I have a lot of data regarding the GWS Giants. I’m not sure exactly how to construct them into a workable dissertation chapter as things are harder when you’re using a quantitative methodology. I can put context to some of my numbers, such as a bump in the number of new followers on Facebook and Twitter, and increased ranking on Alexa. That correlates to the announcement regarding the colo(u)rs and team name. There are some things I still can’t explain like those pesky Facebook demographics. (And they haven’t changed to be more aligned with other clubs’s demographic profiles on Facebook.)

Most of data involves a great deal of continuity. Names don’t change. Domains don’t change. Facebook fan pages don’t change. (Or they do but the old one was a profile page and the new one is a fan page. The profile page doesn’t get replaced so much as made redundant and it generally has fewer friends than the fan page.) When you’re doing quantitative analysis, continuity is very important. Audiences take a while to build up at a location. New groups/pages/domains are obviously going to start off smaller and then build. Those new pages basically are like hitting the reset button data gathering wise. You can still get useful data out of it but it requires a great deal more qualitative analysis and contextualizing to make it work. That sort of thing has never really been my goal. (And it is ultimately why I probably don’t want to work for a club or league.) I’m not necessarily as interested in how this textual treatment changes the numbers so much as I’m interested in community demographics and mass behaviors. Part of the goal of my dissertation is to prove that a quantitative approach is a valid one for studying fan communities. Change like the kind that took place means I’ve got to deviate methodology wise in order to write a chapter on the early development of the GWS Giants fandom.

Moving on…

… as some one living in Canberra, my perspective on the situation is probably a bit different than Sydney and Melbourne footy fans because of local media coverage. We didn’t get the Sydney perspective on colors and naming decisions here. Instead, our coverage was focused on the ACT4GWS movement. The goal was get 5,000 Canberrans to become members, to signal to the AFL that the ACT fanbase was committed to having a team here. There were big banners with the domain name at a couple of ovals, little post card things asking people to become members at many locations around the ACT, and television ads featuring the team’s famous coach. After a while, I tuned this messaging out.

The whole team reveal felt disappointing in the end. Canberra wasn’t even on the jersey. The colors didn’t connect with the ACT. (We love green here. Or blue and gold.)

As some one who one follows social media and knows enough about what works, I was even more disappointed by ACT4GWS, the local social media campaign to promote AFL in the ACT. Social media takes work and sometimes money to do right. I’d almost rather they hadn’t created a Twitter account and Facebook account because they didn’t do it right. They didn’t reach out to any of the major bloggers. The campaign’s Twitter account didn’t interact with its followers. They couldn’t get Canberrans to follow them on Twitter. (As of November 21, the movement had 96 followers, 43 of whom were from the ACT. Amongst all AFL accounts on that date, 573 Canberrans had been identified.) ACT4GWS didn’t host any tweet ups. They didn’t use Foursquare to promote local events. The content they put out was really generic. At times, it felt aimed more at the local media than it was at the Canberran community. (Who was that for? Couldn’t they have just called the Times and provided Canberran AFL fans with more content social media fans desire?) I just wasn’t engaged in a way that made me feel like this was for me as an AFL fan living in Canberra looking for a “local” side to support.

Social media is supposed to be fun and interactive. This was not. Most importantly, social media is supposed to help attain institutional objectives and I can’t see how their implementation connected with getting more people to pay $50 to become members. Frustrating. Frustrating. The blame for this clearly lays with local AFL people, with Canberran organizers, and not with GWS people in Sydney. So these issues I had as a Canberran fan are not the fault of who I was kind of blaming. My bad.

I have the quantitative data to do an okay chapter on ACT4GWS. Here, there is continuity. Here, it makes much more sense to focus. If I’m going to do a chapter on about the Giants, that’s where it feels like the data would be best contextualized. I can bring the Giants into it in the context of the club’s Canberran fan base.

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Why I’ve been hesitant to criticize Greater Western Sydney

Posted by on Thursday, 16 December, 2010

For the past month or two, one of the Australian sport clubs I’ve talked most about via instant messenger services and e-mail, on the phone with a few acquaintances and in person with anyone who will listen to me is Greater Western Sydney. I’ve talked about their web strategy, their Twitter strategy, their off line engagement strategy, how they’ve reached out to Canberra, their team colours (or color if you’re American like me) and team name, their Facebook strategy.

I just haven’t blogged much about it beyond GWS Giants web traffic performance and Fundamental problems in the GWS Giants fanbase?. I’ve been intending to write a chapter on them for my dissertation. (I just haven’t been able to find the motivation to do that.) I’ve had a few conversations about why I’m not doing the blogging thing given all my obvious issues. The reasons are many: I might like the AFL to hire me when I graduate and I’d really rather not piss them off by being highly critical of their engagement strategies. (This was countered with: But what about academic honesty? Isn’t that inherently dishonest not to publish results because they are unfavorable? I’m not even sure how to answer that. True but not right?) I’ve argued that I would rather be some what clinical and have as much data as possible to support my conclusions. (I honestly haven’t done much research about the market implications of jersey color selection and the sale of merchandise/size of a fandom. ) I’ve argued that I can really only tell things three ways: Glowing praise, neutral/dispassionately with data to support my possibly unfavorable conclusions, tactless and attacking. Given my issues, I was stuck on the third one as I just don’t feel constitutionally able to set aside what I see as some major fail. I’ve also argued that I’ve been trying to get a hold of Greater Western Sydney to provide context for their actions so I can be more fair. (I’ve called several times. I’ve e-mailed a number of times. I’ve even used their feedback form. I’ve never heard back.) I’ve also argued that the one time that I did get to meet with GWS people, my advice seemed to be summarily ignored and a promised follow up never happened. I was later told by third parties that the GWS people I met with were not interested in numbers, didn’t have enough of a grasp of social media to understand what I was talking about… oh and yeah, one of the people I met wanted to do a PhD in a similar area as me. Thus, providing GWS with additional data and analysis that would fall on deaf ears? Not interested in it. I’d rather have my private discussions. I’ve also been avoiding blogging about the GWS Giants because my department has a relationship with them. I don’t want to be critical of their social media performance because I don’t want to spoil any potentially good work that my department may do with them. That would not only hurt my relationship with the GWS Giants and the AFL, but with my department.

I’ve also hesitated because I feel like I’m at a disadvantage. I’m an American who has been in Australia all of 9 months. I only started researching the AFL about a year ago. I’m a female operating in what I see as a traditionally male dominated space. Whine whine whine. In talking to some people who haven’t read my blog and seen the research I do and who don’t understand social media, I feel like this puts me at a disadvantage because who is this pushy American female who comes in and tries to tell Australians about their national game?

To a degree, I sometimes feel goaded into speaking my mind (even if I don’t actually post). Several people have told me to ignore my issues and insecurities and go for it. I’ve done that in the past. I’ve lived to regret it. There are certain people you don’t criticize in public because the consequences are that bad. There are certain people you avoid criticizing in private as you don’t want it to get back to them. I always fear when I am goaded into things, that I won’t have any support or that having promised support will cost people and I hate seeing people punished because of me. It makes me hesitant to do so.

The reasons why I don’t criticize Greater Western Sydney are similar to why I don’t criticize other sport teams and athletes. These reasons are why I tend to post tables full of data and dissertation chapter type material, and material where there largely appears to be a positive takeaway (or possibly funny, if I can write that post on Shane Warne and Elizabeth Hurley.). Is this hesitancy good for my research? I don’t know. By not criticizing, I could gain access to people and insight I might not otherwise. If I do, the research could be better.

There are no easy answers and I’ve yet to get over myself.

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GWS Giants web traffic performance

Posted by on Saturday, 4 December, 2010

Eventually, I’m going to do a paper looking at the development of the fandom for the GWS Giants online.  In the mean time, I’ll probably just dribble out some data context and analysis free.  The table below includes Alexa Rankings for GWS Giants related sites and for the Gold Coast Suns.  The Suns are offered as a counterpoint to see how another new club is doing.  Australian Alexa Rankings only appear if the site appears as a top 100,000 site in the country.

For a period of a few months, the Giant’s Australian rankings just disappeared.  Relaunching with a new domain meant that it took a couple of days before the site appeared again.  The domain switch probably contributes to the disappearance of their old site.  The lack of ranking probably hints a bit that the club neglected to promote (or successfully) promote their website in the lead up to the announcement and with their GWS for ACT campaign.

Date collected teamgws.com.au : World Rank teamgws.com.au: Rank in AU gwsgiants.com.au: World Rank gwsgiants.com.au: Rank in AU aflnswact.com.au: World Rank act4gws.com.au: World Rank goldcoastfc.com.au: World Rank goldcoastfc.com.au: Rank in AU
5-Jun-10 1,513,483 30,347
8-Jun-10 1,447,020 26,435
9-Jun-10 1,447,054 28,346 688,882 13,830
13-Jun-10 1,457,126 27,286
14-Jun-10 1,479,959 28,647 691,455 13,776
18-Jun-10 1,530,445 28,349 671,517 13,337
22-Jun-10 1,653,548 31,158 681,441 13,282
25-Jun-10 1,670,491 31,603 666,028 13,353
26-Jun-10 1,670,307 31,701 663,862 13,529
29-Jun-10 1,670,473 31,623 652,754 12,580
9-Jul-10 4,442,773
13-Jul-10 1,661,911 6,395,688 3,848,285 720,410 19,528
18-Jul-10 1,754,881 6,404,047 3,854,286 727,853 19,507
22-Jul-10 6,413,829 3,860,159 705,226 14,005
24-Jul-10 6,418,454 3,864,102 680,847 12,427
29-Jul-10 2,033,718 5,640,097 3,869,775 574,715 8,500
2-Aug-10 588,029 7,891
16-Aug-10 2,387,406 4,532,855 3,945,522 587,718 6,840
8-Sep-10 3,707,255
23-Oct-10 9,038,280
24-Oct-10 3,363,280 5,548,292 9,038,609 422,023 8,802
8-Nov-10 3,529,093 9,157,585 9,066,547
16-Nov-10 3,343,919 9,183,529 9,091,097 403,208 8,767
17-Nov-10 3,343,919 9,183,529 9,091,097 403,208 8,767
18-Nov-10 2,904,926 8,987,332 9,203,038 9,109,968 386,379 5,610
22-Nov-10 2,902,373 3,807,715 22,839 9,197,424 9,104,811 377,258 5,207
23-Nov-10 2,903,312 3,808,331 20,332 9,198,442 9,105,622 379,378 4,973
25-Nov-10 2,903,312 3,808,331 20,332 9,198,442 9,105,622 381,128 5,874
30-Nov-10 3,043,400 2,691,852 19,181 9,203,653 12,000,282 384,177 6,909
3-Dec-10 3,052,114 2,699,275 19,036 12,258,053 12,022,746 388,313 6,889
4-Dec-10 3,027,470 2,677,254 19,799 12,172,046 11,937,824 399,813 7,242

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Fundamental problems in the GWS Giants fanbase?

Posted by on Tuesday, 30 November, 2010

I love demographics. I try to get demographic information when I can. There aren’t many official numbers regarding the exact percentage of female fans for the AFL but the general rule of thumb appears to be that the AFL has always had more female fans than the NRL. The AFL numbers tend to estimate the female fanbase as being 33 to 50% of all fans for the AFL. The NRL numbers tend to suggest the female fanbase tends to top out at around 10%.

The difference between the traditional AFL fan composition and the NRL fan composition should work in the AFL’s favor as it attempts to put another team into the Sydney area: They aren’t competing for the same fans (women) and the AFL has a much larger pool to draw from (the other half of the population).

That said, this doesn’t appear to be the case. Facebook’s numbers suggest that only 18.8% of the GWS Giants fans are women. Let’s compare this to the Sydney Swans, where Facebook says the percentage of female fans is 38.2%. That 20% is a huge difference. GWS Giant’s female participation is much closer to the NRL than the AFL numbers. This suggests to me that something is fundamentally off here. Heck, it suggests that rather than catering to a new market of sport fans that weren’t interested in the NRL that the GWS Giants are actually competing with the NRL for market share. If that’s the case, it is a recipe for disaster for the Giants.

(As an aside, the historical observational NRL numbers may not hold up to the situation online. The Wests Tigers community on Facebook? It is 40.5% female.)

There is another thing that feels completely off to me and suggests a fundamental problem with how the GWS Giants are marketing themselves: Lesbians are under represented. On the whole for both the AFL and NRL, female lesbian fans tend to outnumber their gay male counterparts. GWS Giants? Not the case. Lesbian fans make up 0.5% of all their fans and gay men make up 3.8%. To offer perspective on Facebook, the Sydney Swans have lesbians make up 3.3% of all fans (where orientation is known) and gay men make up 1.2% of all fans. Again, this suggests some fundamental problem in marketing. I just don’t have the historical understanding to explain why.

There was a big push to promote Team GWS in Canberra. People talked about how the team would basically be a home side AFL club for Canberra. It looks like part of this plan went pear shaped. Canberrans make up only 8.5% of the total GWS Giants fans on Facebook. If an eye is turned towards Twitter instead? GWS is not even in the top ten for most popular teams that Canberrans follow. Victorian Bushrangers, ACT Brumbies, Cadel Evans, New South Wales Blues, St. George Illawarra Dragons, Canberra Raiders, Wests Tigers, Wallabies, Parramatta Eels, Collingwood Magpies, Stephanie Rice, Cycling Australia, Melbourne Demons, Sydney Swans, Cricket Australia, South Sydney Rabbitohs, Queensland Reds, Gold Coast Titans, Socceroos, Eamon Sullivan, Gold Coast Football Club, Western Force, Penrith Panthers, New South Wales Waratahs, Canberra Cycling Club, Geelong Cats are all more popular. To give this perspective, the ACT Brumbies have 238 Canberran followers compared to GWS Giants’s 60. The Giants are smashed between Geelong at 66 and Hawthorn at 59. The team doesn’t appear to have generated much real interest in Canberra. This should be a concern if GWS is looking get into the merchandise market as they don’t appear to have a position anywhere close to the major teams based in the city. This is another fundamental problem that needs to be addressed if the club is really serious about Canberra.

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