Gaia Online and Australian/Kiwi women’s sport
Gaia Online is a role playing network that has a number of social networking components. It is relatively popular in Australia and tends to cater to a teenaged audience. This type of audience may be a desirable for Australian and Kiwi women’s sport because reaching them may encourage participation in those sport and help improve women’s fitness. Beyond that, getting a younger audience can help insure the continuity of the team’s fandom by having fans who can pass on those allegiances as they get older. At the same time, younger fans likely will need to bring friends or family to attend competitions. This means a potential to maximize ticket sales.
An Australian and Kiwi sport community does exist on the Gaia Online. It is just relatively small and focused on soccer, rugby union, rugby league and Aussie rules.
Given the tiny size of the Australian and Kiwi sport population for men, it is hardly surprising that when profile interests were searched, no one was a fan of women’s sport.
| League | Team | Members | Date checked |
| ANZ Championship | Melbourne Vixens | 0 | 28-Nov-10 |
| ANZ Championship | Northern Mystics | 0 | 28-Nov-10 |
| Swimming Australia | Stephanie Rice | 0 | 28-Nov-10 |
| W-League | Canberra United | 0 | 10-Nov-10 |
| W-League | Canberra United | 0 | 12-Nov-10 |
| W-League | W-League | 0 | 1-Jul-10 |
| W-League | W-League | 0 | 10-Nov-10 |
| W-League | W-League | 0 | 12-Nov-10 |
| WNBL | Canberra Capitals | 0 | 28-Nov-10 |
| WNBL | Townsville Fire | 0 | 28-Nov-10 |
| WNCL | Victorian Spirit | 0 | 28-Nov-10 |
| WNCL | Victorian Spirit | 0 | 28-Nov-10 |
| Women’s Flat Track Derby Association | Western Sydney Rollers | 0 | 28-Nov-10 |
| Women’s Rugby World Cup | Wallaroos | 0 | 12-Nov-10 |
| Women’s World Cup Soccer | Football Ferns | 0 | 28-Nov-10 |
| Women’s World Cup Soccer | Matildas | 0 | 28-Nov-10 |