Ozzie Sport

Meta discussion

• Time for female athletes to stop blaming the media by Kate Palmer on July 9, 2010
• Open Data Pointers from the Pitch by Allie Perez on July 9, 2010
• Sports- WTF by JPD on metafilter on July 9, 2010
• The Worst Types of Fans by Samuel Bryant on July 9, 2010
• Costanzo: Fans, it’s OK to fall in love with sports by Paul Costanzo on July 10, 2010
• Is This The Future of Ticket Sales? by sportspiel on July 11, 2010

Sport meta discussion

• Cleveland Cavs: McCaleb: Sharing miseries of Cleveland sports by Dan McCaleb i on July 9, 2010
• Cleveland Cavs: To the Cleveland Cavaliers Outsiders: Why Did Clevelanders Go So Nuts? by Jesse Dorsey on July 10, 2010
• Melbourne Victory: An interview with Georgie Herbert from the Melbourne Victory by Laura on July 6, 2010
• NBA: Counterpoint: LeBron James Is Not A Cocksucker by Tommy Craggs on July 9, 2010

• NBA: NBA Draft and Effects on Playing Time by sportsologist on July 9, 2010
• NBA: Bye, ‘Bron: No glory in going segurista by KRIP YUSON on July 10, 2010
• NBA: The Most Ridiculous Thing You’ll See Today by Alex on July 10, 2010
• NBL: Who are the NBL Stars? by Daniel Eade on July 7, 2010
• Nebraska University: One Reason I’ll Be Glad Nebraska Is Gone From The Big 12 by Beergut on July 10, 2010
• Nebraska University: Fans remain loyal to NU — even in digital form by BRIAN CHRISTOPHERSON on July 11, 2010
• NHL: About ESPN, SportsCenter and its perceived anti-hockey bias by Greg Wyshynski on July 11, 2010
• Phoenix Suns: Digital Sport Summit: Ed Wyatt and Jeramie McPeek by Laura on July 9, 2010
• San Fransisco Giants: Henry, Barry, & Me, the Hypocrite by uncorrected on July 10, 2010
• Soccer: When multinationals go good by on June 30, 2010
• Soccer: Soccer really can make the world a better place by personalsa on July 2, 2010
• Soccer: HIV patients refuse to be sidelined by international community in unique football tournament by Baikong Mamid on July 2, 2010
• Soccer: “Playing soccer makes me feel like I am alive.” by personalsa on July 3, 2010
• Soccer: Football, plus a review of Pretty in Pink (and Some Kind of Wonderful, again) by monanotlisa on July 4, 2010
• Soccer: Where Are All The Female Soccer Fans? by Barry Petchesky on July 5, 2010
• Soccer: Net Gains: Can Landon Donovan Become America’s Most Marketable Soccer Player? by nysportsjournalism on July 9, 2010
• Soccer: It’s our ball-game by Shamir Osman on July 10, 2010
• Sports: Google wants more sports on YouTube by CLAIRE ATKINSON on the NY Post on July 9, 2010

• Sports: Sponsorship On The Mascot And Cheerleaders – I Say No! by Merrill Dubrow on July 9, 2010
• Utah Utes: Social Media Marketing and the Sports World: Utah Utes Women’s Soccer by Lee on July 9, 2010
• WNBA: WNBA All Star Voting by C and R’s Stanford Women’s Basketball Blog on July 10, 2010
• World Cup: the Quarter Finals, and some thoughts about fannish behaviour by senior-witch on July 4, 2010
• World Cup: World Cup, through quarter finals: Foursquare and gowalla checkin totals by Laura on July 9, 2010
• World Cup: ‘Show Me Your Cleats’ Bloggers Share Their Favorite World Cup Moments by ‘Cleats’ Contributors on July 10, 2010
• World Cup: A Film Critic on the World Cup: You Call that Football? by Richard Corliss in Time on July 10, 2010
• World Cup: When Cultures – and Subcultures – Collide on Twitter by The Learned Fangirl on July 10, 2010
• World Cup: All and all, it has been a fun World Cup by Scott Adamson on July 10, 2010
• World Cup: Soccer Nerds Unite: World Cup finds fans, World Cup rallies current fans, finds new ones by VANESSA McCRAY on July 11, 2010

Related Posts:

• Most popular Australian (and New Zealand) sport related Twitter accounts (November 24)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 18)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 16)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (November 7)

Harry O’Brien; Footballer, Collingwood Magpies
This was a presentation I enjoyed even as I boggled.  Part of me is an extremely cynical American who on the face of it took parts of his talk to be: I’m all about promoting myself above anything.  The other part of me found him very genuine and thinking he probably did a lot of good work, promoted a lot of worthy causes and didn’t flaunt his efforts to make those charities about himself.  There was a RMIT journalism student sitting at my table who was a huge fan of O’Brien.  He asked O’Brien for his autograph and O’Brien was really nice about it.  If you get the chance to hear O’Brien speak on this topic, it is worth it.  He was asked to speak about social media from the athlete perspective.

• Denying social media is denying the multitude. Social media is a vehicle for sharing the message that you want to share.
• Why should athletes use social media? To share the message that you have. Harry was asked by Web Guru to contribute to the Collingwood site. This developed into his website, Harry’s World.
• Social media can effect positive change.
• If social media is good enough for Barack Obama and Julia Gillard, then it is good enough for him.
• Harry did his first interview in December 2004 after he was drafted. He used the interview with The Age to share is ideas and beliefs. He stands for sharing hope through positivity.
• Players complained to him about their privacy being violated. He thinks fans just want insight, glimpses into his life in a controlled manner.
• People started uploading pictures of him all over Facebook. He ran out of friends. He was overwhelemed. Then he moved to Twitter. He now loves Twitter. Then he started his own website, which was his dream: Having people here what he has to say.
• Social media is unfiltered. It gives you the essence of a person. He’ll always have insight into the Collingwood Football Club. He can share pictures, videos and eventually merchandise.
• People want Harry to speak! Social media allows him to share his message.
• Harry O’Brien doesn’t really follow sport stars on Twitter, but is aware of what they are doing. He has his own style and doew what he feels is right based on guidelines and a path.
• People are made u of energy. Science has proven it.
• Some one dated $50,000 to one of his charities after hearing about his work. He uses social media but he is not always aware of the real world impact of it.
• Harry O’Brien doesn’t care about other players ranting about service they get. O’Brien studied sociology. Just because you’re a sport person and society values that, it doesn’t mean you should be treated special. You should be proactive, not negatively complaining about bad service.
• O’Brien says football is his profession. Football is like the bait, so he can share his message. His football comments are so general that the club doesn’t have a problem with his activities. If the club wanted to use him more for inspiration, good luck to them as motivation should come from with in.

And that’s it. Those are all the presentations.

Related Posts:

• A social media/web snapshot of Collingwood, Hawthorn and Port Adelaide
• Which AFL team do Canberrans support in the Grand Final?
• Melbourne Victory on blogger
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 24)

Alana Fisher; Manager, Digital and Social Media (FIFA World Cup Bid), Football Federation Australia
This was another one of those presentations that I really found insightful as it explained how an Australian sport organization handled it. I was also able to contrast it with two of the state bodies that I’ve some familiarity with from having talked to their W-League representatives. There were some numbers that were really impressive but then put into the context of membership appeared less so. This doesn’t appear to a problem unique to the FFA though as an AFL club representative said that when you looked at the number of people who fan/like the team and then hide them from their feed, it can be shockingly high. I just didn’t take that many notes for this session as some of the numbers were a rehash.

• COI : Cost of Inactivity.
• You need a community manager. Community managers deal with content and moderation.
• They have over 160,000 people supporting their World Cup bid fan page.
• They have around 100,000 fans for the Socceroos on Facebook.
• They have a policy similar to that of Essendon regarding moderation.
• A good post has 250 comments.
• The coach decided to not allow players to use social media during the World Cup. FIFA also has their own guidelines for social media usage by players.

Nick Marvin; Chief Executive Officer, Perth Wildcats

I wasn’t expecting to take as many notes during this presentation as I did. The organization seems very on the ball with what they are doing. I really enjoyed this presentation.

• Marvin is not a sport guy. It is not his background.
• He has a sporting model based on the business model:

Top of triangle:
Member
Customer
Advocate
Fan
Prospect
Bottom of triangle.

• Winning isn’t everything. Engagement and tribal belonging are more important.
• Converting fans into paying customers: Specia deals on Twitter, discount codes. Target Perth Wildcat fans using e-mail.
• 51% of Facebook fans are likely to buy. 67% of Twitter followers are likely to buy.
• 35% of women are looking for deals online.
• CRM to SCRM: Need to move that way.
• Broad traditional media campaign is important to run but it is important to run that parallel to a social media and e-mail strategy.
• Going through social media, it allows:

1) Real time,

2) Direct/No intermediaries,

3) More authentic,

4) Less noise,

5) More frequent, and

6) Appropriate length.

• Social media allows real time feedback.
• The Perth Wildcats players sign a contract with the team for ethical behavior and community work.
• You need to monitor your brand.
• BackType and Social Mentions are two tools to help you monitor your brand.
• The Wildcats hire for character first. Character helps to build a brand.
• The Perth Wildcats use social media to monitor staff welfare. One person who the CEO saw tweet about feeling ill he talked to and suggested they go home if they are not feeling well.

Panel discussion: Nick Marvin, Jonathan Simpson, Jeramie McPeek, Alana Fisher

This was interesting but not as much interaction between panelists as there could be. It was at times more of a dialog with the audience. Still, lots of interesting things to learn from the panel.

• The Wildcats have increased their ticket prices 35% just to decrease the demand.
• The AFL is watching the NBA is doing and checking their own policies for online broadcasts as it relates to radio/audio.
• Steve Nash does his charity work quietly, without broadcasting it.
• Essendon has the best merchandising sales in the AFL. Essendon has a good situation as many advertisers approach them directly to cut their own deals, unlike other clubs who are hamstrung by the Telstra deal.
• Essendon encourages players not to look at comments. The club has talked with players about managing Facebook, and educating players in how to deal with social media.
• The Suns get in contact with Twitter people when people impersonate players and management.
• The AFLPA is working on snuffing out fake accounts on Facebook as they can be problematic.
• The Perth Wildcats CEO sat down and talked to a player who was slagged in the blogosphere.

Related Posts:

• Most popular Australian (and New Zealand) sport related Twitter accounts (November 24)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 18)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 16)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (November 7)

Yay! It is over. This is the final total. Rankings changed through out the tournament. For the two sites, there were audiences I’d like to call distinct. The data when examined in total suggests that different fan communities inside a wider community of football fans use geolocation services differently. As previously mentioned, this may be useful for people involved with the Rugby World Cup in 2011. I should also see about getting some of my AFL and NRL data out… but that’s not as on point.

The winner of the World Cup was not the winner for average checkins per game they played. English speaking countries didn’t dominate at the top of the ladder. You didn’t need to be a team who made it through more than the first round to crack the leaderboard’s top 10, though it certainly helped. The home team didn’t necessarily hold a major advantage.

Foursquare

Gowalla

Related Posts:

• World Cup, through quarter finals: Foursquare and gowalla checkin totals
• World Cup, end of the second round: Foursquare and gowalla checkin totals
• World Cup, end of the first round: Foursquare and gowalla checkin totals
• World Cup, day 8: Foursquare and gowalla checkin totals