Ozzie Sport

Compete is an analytics company similar to Alexa. It also collects information from user installed toolbars to calculate how many estimated unique visitors sites get each months. Compete’s calculations are based on US visitors only. Given that, it has limited usage for female Australian sport teams. It’s best usage potential is likely for individual female athletes who have sponsorship deals. In this context, the athlete’s reach in the American market can begin to be understand, especially in the context of other athletes from around the world that compete in the same sport and with all female Australian athletes.

This thinking is born out when traffic stats are looked at. The Australian tennis player, Sam Stosur, has the most American traffic of everyone looked at. Her traffic peaked during the northern Summer and when most of the tennis competitions were going on. There appears to be an exception counter to this rule with the Adelaide Adrenaline that cannot be easily explained as the June 2010 does not appear to coincide with the AWIHL season. It does coincide with the men’s season, where the domain is shared by the men’s team. The men’s team has an American player.

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