Posts Tagged A-League

Adelaide United on bebo

Posted by Laura on Friday, 22 January, 2010

Adelaide United are a team in the A-League and are based in Adelaide, South Australia.  There are 75 people who list Adelaide United as an interest on bebo.   This puts them at about the middle of the pack for number of fans, if they had been in the AFL.  One of the rather unique characteristics of this community compared to some of the other sites we’ve looked at is that group membership is far larger than the number of people listing the team as an interest.

On bebo, 43 or 57% of the fans do not list a gender.   Of the rest, 26 or 35% identify as male and 6 or 8% identify as female.  The huge number of people who do not list gender make it hard to compare to other A-League teams where we have gender related data.   Only the Wellington Phoenix community on blogger comes close with unknown gender, and that’s with 33% with gender not listed.  For Adelaide based teams where we have data, the Adelaide Thunderbirds have 50% with gender unlisted but the community size is two.

There are 18 people who list their age.   Of these, the average age is 20.1, median age is 19 and mode is 20.  This makes them younger than the Adelaide United, Melbourne Victory, Newcastle Jets, Perth Glory, Sydney FC, Wellington Phoenix communities on blogger.  The team closest in age to them is the Melbourne Victory community on blogger, with an average age of 22.8 based on a population of seven.   The next closet community is the Adelaide United community on blogger, at 26 and a population of two.  That’s a difference of almost six years.  (Some of this likely attributed to the fact that bebo tends to skew to a younger audience than blogger.)   The Adelaide team based community is a bit younger than United, but some of this is because the population size is one: Adelaide Thunderbirds on blogger has one fan who is 18 years old and Port Adelaide Power on blogger has one fan who is 15.

The community is overwhelming based in Australia, with 21 of the 75 people listing their country being from the country. No other countries are represented.   This contrasts a bit with the Adelaide United community on blogger, where one person is from China.   This Australian community is also overwhelming from the state that the team plays in, with 19 of the 20 people listing a state being from South Australia.  The other one is from Western Australia.   Of the South Australians, a few are from outside Adelaide with one person each from Barmera, Hallett Cove, and Roseworthy.  This pattern of loyalties for a team being very regional, to the state, is one that exists across the A-League where I have data from blogger.  This may be partially a result of the league not having aged enough for people to take their loyalties with them as they move, or a lack of stars moving from team to team with fans taking their player loyalty with them.

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Australian Sports Fandom on Blogger

Posted by Laura on Wednesday, 20 January, 2010

I’ve finished tallying the number of fans by team for blogger.  The following chart is sorted by most popular teams first, least popular teams last.

Australian Sports Fandom on Blogger

State League Interest Blogger  
New South Wales AFL Sydney Swans 34  
Victoria AFL Collingwood Magpies 22  
Western Australia AFL West Coast Eagles 22  
New South Wales A-League Sydney FC 18  
South Australia AFL Adelaide Crows 14  
Queensland NRL Brisbane Broncos 12  
Queensland AFL Brisbane Lions 12  
Victoria AFL Geelong Cats 12  
Victoria AFL Western Bulldogs 12  
Victoria A-League Melbourne Victory 11  
Victoria AFL Essendon Bombers 10  
New South Wales NRL Wests Tigers 10  
New South Wales NRL Cronulla-Sutherland Sharks 8  
New South Wales NRL Parramatta Eels 8  
New South Wales NRL Sydney Roosters 8  
New South Wales NRL South Sydney Rabbitohs 6  
South Australia A-League Adelaide United 5  
Western Australia AFL Fremantle Dockers 5  
Victoria AFL Melbourne Demons 5  
Western Australia A-League Perth Glory 5  
Victoria AFL Richmond Tigers 5  
Australian Capital Territory NRL Canberra Raiders 4  
Victoria AFL Carlton Blues 4  
Victoria NRL Melbourne Storm 4  
New South Wales NRL Newcastle Knights 4  
New South Wales NRL St. George Illawarra Dragons 4  
Victoria AFL St. Kilda Saints 4  
Victoria AFL Hawthorn Hawks 3  
Victoria AFL North Melbourne Kangaroos 3  
New South Wales NRL Penrith Panthers 3  
New Zealand A-League Wellington Phoenix 3  
Queensland NBL Brisbane Bullets 2  
New Zealand NRL Canterbury-Bankstown Bulldogs 2  
Queensland NRL Gold Coast Titans 2  
Victoria Commonwealth Bank Trophy Melbourne Phoenix 1  
New Zealand NRL New Zealand Warriors 1  
New South Wales A-League Newcastle Jets 1  
New South Wales NRL Newtown Jets (defunct) 1  
New South Wales NRL North Sydney Bears (defunct) 1  
South Australia AFL Port Adelaide Power 1  
Queensland Brisbane Netball Association ACE Netball Club 0  
South Australia NRL Adelaide Rams (defunct) 0  
South Australia ANZ Championship Adelaide Thunderbirds 0  
Australian Capital Territory Commonwealth Bank Trophy AIS Canberra Darters 0  
New South Wales NRL Annandale Dales (defunct) 0  
Australia Netball Australia Australian Diamonds (national team) 0  
New South Wales NRL Balmain Tigers (defunct) 0  
Western Australia Claxton Shield Barbagallo Perth Heat 0  
Queensland A-League Brisbane Roar 0  
New Zealand Super 14 Canterbury Crusaders 0  
New Zealand ANZ Championship Canterbury Tactix 0  
New South Wales A-League Central Coast Mariners Football Club 0  
New Zealand ANZ Championship Central Pulse 0  
New South Wales NRL Cumberland (defunct) 0  
Victoria Victorian Amateur Football Association Fitzroy Lions 0  
New South Wales NRL Glebe Dirty Reds (defunct) 0  
Queensland NRL Gold Coast Chargers (defunct) 0  
Queensland AFL Gold Coast Football Club 0  
Queensland NRL Gold Coast Giants (defunct) 0  
Queensland NRL Gold Coast Seagulls (defunct) 0  
Queensland A-League Gold Coast United 0  
New South Wales Commonwealth Bank Trophy Hunter Jaegers 0  
New South Wales NRL Hunter Mariners (defunct) 0  
New South Wales NRL Illawarra Steelers (defunct) 0  
New South Wales NRL Manly-Warringah Sea Eagles 0  
Victoria Commonwealth Bank Trophy Melbourne Kestrels 0  
Victoria ANZ Championship Melbourne Vixens 0  
New South Wales ANZ Championship New South Wales Swifts (Sydney Swifts) 0  
New South Wales NRL Newcastle Rebels (defunct) 0  
Queensland NRL North Queensland Cowboys 0  
Queensland A-League North Queensland Fury FC 0  
New South Wales NRL Northern Eagles (defunct) 0  
New Zealand ANZ Championship Northern Mystics 0  
Victoria Plenty Valley Netball Association Orcas Netball 0  
Western Australia Commonwealth Bank Trophy Perth Orioles 0  
Western Australia NRL Perth Reds (defunct) 0  
New South Wales Netball New South Wales Petersham RUFC Netball Club 0  
Queensland AHL Queensland Blades 0  
Queensland KFC Twenty20 Big Bash Queensland Bulls 0  
Queensland ANZ Championship Queensland Firebirds 0  
Queensland Rugby League/State of Origin Queensland Maroons 0  
Queensland Claxton Shield Queensland Rams 0  
Queensland Super 14 Queensland Reds 0  
Queensland Gridiron Australia Nationals Queensland Sundevils 0  
Queensland NRL South Queensland Crushers (defunct) 0  
New Zealand ANZ Championship Southern Steel 0  
New South Wales NRL St. George Dragons (defunct) 0  
New Zealand ANZ Championship Waikato Bay of Plenty Magic 0  
Western Australia ANZ Championship West Coast Fever 0  
Western Australia NRL Western Reds (defunct) 0  
New South Wales NRL Western Suburbs Magpies (defunct) 0  

What I didn’t find all that surprising was the dominance of AFL teams at the top.   They have eight of the twelve spots for teams with double digit fans on their service.   Of the remaining four spots, two are for the A-League and two are for the NRL.  The presence of the A-League feels a bit surprising as I didn’t think that soccer was that popular in Australia, at least compared to the NRL.  I do recall a fair amount of advertising for the A-League and they are beginning to build more soccer purpose built stadiums in Australia.

For the 28 teams with 1 to 9 fans, all are from the NRL, AFL or A-League with the exception of the Melbourne Phoenix  who played in the Commonwealth Bank Trophy.  I am a bit surprised that some of the more popular netball teams on Facebook, Twitter and bebo didn’t make the list for blogger.   I’m not surprised that other leagues didn’t make the list as most of these leagues are for secondary sports.

There are 227 total listings for people who list a team as an interest.  (There may be duplicates, where a person lists more than one team as an interest.)  Of the population, 144 or 63% identify themselves as male, 63 or 28% identify themselves as female and 20 or 9% do not identify a gender.  This feels in line with how sports fandom tends to be depicted when looked at by gender: Male dominant but with a growing female demographic.

Of the 227, only 154 listed their birthdate and had their astrological sign displayed.   The distribution amongst various astrological signs is pretty even with the smallest representation at 7 or 5% for Taurus and the largest at 17 or 11% for Pisces.   The distribution for specific teams is much less even, but much of this can be attributed to the small sample size.

142 of he 227 list their age when problematic ages, like 253, are removed.  The oldest fans are those for the Richmond Tigers, who average 41.6 years.  This community is small though, with only three people listing their age.  The Parramatta Eels have the oldest average age for a team with five or more people who list their age.  Their average age is 35.8.   The NRL and AFL are evenly distributed for teams with the oldest fans.  Penrith Panthers has the youngest average fan age at 18, but the population size is only one.  For a team with five or more people listing them as an interest, the Melbourne Victory win with an average age of  22.8.

167 fans list an Australian state of residence.  (There may be more Australian in this sample but they don’t necessarily list their state.)   The most popular state for sports fans on blogger listing an Australian team as an interest in New South Wales, with 62 people.  Victoria is second with 43.   Queensland is third with 28.  Western Australia is fourth with 15.  South Australia is fifth with 11.  The ACT has 5, Tasmania has 2 and the Northern Territory has 1.  In the ACT, the most popular team is the Brisbane Lions with 2 fans.  In New South Wales, Syndey FC is the most popular team with 16 fans.  The Roosters are the second most popular with 7 fans, which is a pretty big difference between the most popular and second most popular teams.  The Collingwood Magpies are the most popular team in the Northern Territory with 1 fan.  The Brisbane Lions are the most popular team in Queensland with 7 fans.  The Broncos are the second most popular with 4 fans.  The Adelaide Crows are the most popular team in South Australia with 8 fans.  The only other team listed as an interest by people listing the state as their place of residence were Adelaide United of the A-League.  No NRL team interested people from that state.  From Tasmania, 1 person listed the Geelong Cats as an interest and 1 person listed the Richmond Tigers as an interest.  In Victoria, the Collingwood Magpies were the most popular team with 12 people listing them as an interest.  The second most popular team with 7 fans was Melbourne Victory.  In Western Australia, there are two most popular teams: Fremantle Dockers and Perth Glory with 5 fans each. There is no second most popular team.  The other five people from the state evenly distribute their interest with one fan for five teams.  I don’t feel well enough informed at this point to know if this reflects on existing regional sports fandom patterns.

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The A-League on Twitter

Posted by Laura on Tuesday, 5 January, 2010

There are ten leagues in Australia and New Zealands’s soccer A-League.  All teams have either an official or unofficial Twitter account.  In some cases, there are multiple accounts dedicated to a team.  Below is a list of some of the accounts sorted by team:

If you want to easily follow these accounts on Twitter, you can do so by following my ozziesport’s A-League list.    This list was compiled by looking at the A-League related lists on Twitter, finding where teams were listed.  It is an attempt to be as comprehensive as possible.
These Twitter accounts have various levels of activity.  Many are interactive, where the accounts reply to people or retweet others.  The interacting with followers seems to be more noticeable on fan run accounts.
The team with the most account dedicated to them is the Melbourne Victory, with five. Next is the Sydney FC with three.  After that, you have Adelaide United, Brisbane Roar and the Central Coast Mariners with two.  Last, you have Gold Coast United, New Castle Jets, North Queensland Fury FC, Perth Glory and the Wellington Phoenix with one account each.
The following chart shows the number of follows for each account sorted by total number of followers.  These numbers date to January 5, 2010.

When these numbers are correlated with the 2009-2010 average match attendance, a somewhat meaningful correlation of .405 is found.  This may suggest that interest in following the team on Twitter correlates to match attendance and that teams could and should focus on getting followers.  A much stronger correlation of .940 exists between the total number of Twitter accounts dedicated to the team and their attendance.  This appears to suggests that large attendance leads to an active and strong fan base for Australian soccer.

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