Ozzie Sport

I’ve been busy collecting all sorts of bits of random, creative data for the Socceroos in the lead up to the World Cup.  There is a whole lot more that I want to get but I’ve only so much time.  And time is what is holding up my ability to do an analysis prior to the World Cup regarding what some of this data could mean.  I figured I would share it so that others like you might use it to do your own analysis.  Just a word of caution: Random data is random.

43 Things
This data was checked again on June 12, 2010. These are all the questions where people mentioned Socceroos. They were found by searching 43 Things for Socceroos.

Alexa
I’ve been getting data for other sport teams since early May. It took me a long time to consider adding this one…

Bebo
I wanted an idea as to the demographic make up of fans. Bebo data is often the easiest to get. (And it didn’t close down like it was rumored to have on June 1 if AOL didn’t find a buyer. Yay!) The other benchmark is for the change in total people listing them as an interest or related keyword.

Changes in interest listing on bebo

Black Planet
It isn’t entirely surprising that no one lists the team as an interest on Black Planet.

Blogger
At some point, I will get demographic data off blogger…

Care2
Included the All Whites. They tend to pick up a lot of irrelevant data.

Compete
Tracking your traffic… only limited information, and month by month. If you pay, you get access to better data. I can’t afford it so limited is what you get.

Related Posts:

• Online Activity in the Wake of the Melbourne Storm Controversy
• An interview with Ben Pollack from the Canberra Raiders
• Socceroos: A creative research data dump (part 3)
• Version 3: Most popular Australian athlete and team related Twitter accounts by total followers.

A copy of this can be found in PDF form at : http://ozziesport.com/storm.pdf .  The pdf version that includes footnotes that explain the methodology used and contain additional links.

Online Activity in the Wake of the Melbourne Storm Controversy

By Laura Hale, University of Canberra

On April 22, 2010, the news of salary cap violations on the part of the Melbourne Storm broke online in such publications as the Fox Sports, on television including ABC news and on multiple social networks including Facebook and Twitter. By April 23, the news was available in various print publications including The Australian and the Sydney Morning Herald. During the news coverage, NRL fans learned that the team had been fined $1.8 million, stripped of two premiereships and were not eligible to earn points towards 2010’s premiership. (“Melbourne storm stripped,” 2010) The team was being punished for salary cap violations over the past five years, where the total cap violation in that period was $1.7 million with $400,000 of that total cap violation occurring in 2009. (“Melbourne storm stripped,” 2010)

Early in the coverage of the Melbourne Storm, several issues were discussed including the impact this would have on the fan base for the team, the subsequent economic fallout for Storm and other clubs in the league, and if the players would try to leave the club or lower their performance level. The consequences that people feared have yet to bear out: The fan base for the Melbourne Storm has grown, attendance has not fallen, membership is up and players have not left the team and the team continues to win.

This article will examine the online response to the Melbourne Storm controversy. Specifically, it will look at the interest patterns on several networks, follow patterns on Twitter and Facebook, and activity levels on 43things, wikis and Yahoo!Groups. It will prove that, on the whole, the controversy has not eroded the online fanbase for the team and has resulted in an increased profile for the team in ways can have a net positive for the team and their sponsors.

Profile Interest

One way to quickly gage online interest for a team is to check the number of people who list them as an interest on social networks that include that option. The level of interest on a network will, in general, increase over time. Including an interest is a rather passive activity that most people do at the time that they signup on a service. They may update their interests once a year when they do an overhaul on their profile. Other factors may result in an update of interests, most notably a desire to associate or disassociate with certain people and organizations. The latter can generally require a certain amount of rage and disillusionment and does not happen that often. For adding interests, it can require a certain degree of wanting to stand in solidarity with some one or thing in the face of perceived oppression. Adding or removing an interest will generally require a large emotional response in people to motivate them to change their interests on social networks where an individual has not been active in the past six months. These conditions mean that numbers for interests are relatively stable or increase. A big shift downward is possible but unlikely.

Did the Melbourne Storm controversy result in people being motivated to update their interests to include or exclude the team? Yes and no, many people added them as an interest on Facebook but the numbers remained level across several other networks.

As of January 9, 2010, 17,020 had listed the Melbourne Storm as an interest on Facebook. By May 9, 2010, this number had increased to 41,240, or 24,220 new people. From January 9 to May 9, 2010, there was also an increase of roughly 120 fans within fifty miles of Hobart adding the team as an interest, going from less than 20 to 140. Canberra saw a similar increase in fans, going from 140 on January 9 to 1,020 by May 9, 2010, an increase of 880 new people listing the team as an interest. For fans within fifty miles of Cranbourne, there was an increase of 5,540 fans going from 7,140 fans on January 9 to 12,580 fans on May 9, 2010. Some of this increase on Facebook can be possibly attributed to a change in Facebook in mid-April, where people were encouraged to add their interests as likes of fanpages and vice versa. (Albanesius, 2010) It cannot entirely explain the shift as the official Melbourne Storm page is a user page, not a fan page so the interest to liking will not be automatically converted. At the same time, the number of people listing the team as an interest is roughly ten times as many who follow the Storm’s official Facebook profile and suggests that interest listing is independent of following the official team presence.

In addition to the Melbourne Storm interest on Facebook, there have been two new interests related to the storm created in the wake of the controversy: “Shame On You Melbourne Storm” with fewer than twenty people listing it as an interest, and “Sucked In Melbourne Storm Haha” with 3,240 people listing it as an interest. The latter definitely connects to a Facebook fanpage with the same name, which has 8,432 people who like it.

While Facebook saw an explosion in growth of people listing the team as an interest, other sites allowing interest listing on profiles remained stagnant or saw limited growth. This includes bebo, where there has been no change as of April 28 and May 9 from 402 people that was originally recorded on March 18, 2010. Blogger saw some growth for the number of people listing the team as an interest. As of January 18, 2010, four people had listed the team. By May 9, 2010, six people had listed them as an interest. As the time frame is wider than that of bebo, it might be possible to account for the increase as a pre-season boost, rather than in response to the controversy. Either way, this was an increase of fifty percent for new people listing the team as an interest.

LiveJournal saw no growth in people listing the team as an interest between January 10 and May 9, 2010. Of the 25 LiveJournal accounts listing the Melbourne Storm as an interest, only five have updated since the controversy broke. LiveJournal’s clones including Dreamwidth, Blurty and DeadJournal also saw no growth as of May 9. This contrasts to the Brisbane Broncos on LiveJournal, where one person removed the team as an interest during a similar period. Dreamwidth had two users listing the team as an interest as of January 9, Blurty had one user as of January 9, and DeadJournal had one user as of December 23, 2009. None of the people on LiveJournal’s clones who list the Storm as an interest have updated their journals since the controversy happened. The most recent updates occurred on Dreamwidth, taking place in early March 2010. The other account last updated in April 2009. The Blurty account last updated in November 2005 and the DeadJournal account last updated in January 2006.

One or two smaller niche networks have limited interest for specific teams or where people only list the NRL as an interest. This includes BlackPlanet, generally targeted at African Americans inside the United States. There was one person who listed the NRL as an interest on the network as of February 15, 2010. This has not changed as of May 9. Care2 is a social networked targeted at people who wish to make the world a better place. As of March 20, 2010, no one had listed the Melbourne Storm as an interest. This changed by May 9, when three people listed the team as an interest. Given the names, limited profiles and join dates, it is possible that these accounts are all tied to one individual. Gaia Online is a small, niche network for role players. As of March 11, 2010, no one had listed the Melbourne Storm as an interest. There is interest in the NRL on the network as people listed the Brisbane Lions, Canberra Raiders, Parramatta Eels and Sydney Roosters as interests. There has not been any change for any of these teams as of May 9. The limited growth and lack of pull back could suggest that larger interest in the NRL has not been diminished on smaller networks as a result of the controversy.

Wiki Activity

Wikis are, at their most basic, web sites where visitors can easily edit the content of the site. Sometimes, there are limits to who can edit put in place by the creator of a wiki. These include requiring users to register or confirm an e-mail before they edit, or to get their account approved by the admin before they can edit. Some wikis have policies when breaking news happen or an article gets trolled to lock down the article so only registered users can edit or wiki admins can edit. The culture of editing on specific wikis thus develops around the who can edit process as locking down wikis to prevent edits can effect the frequency that an article is updated.

For comprehensive wiki articles, the ideal is to have to have editors who approach the topic from different perspectives, where there is inherent conflict in the content and perspective being presented. If this situation does not exist, an article can be highjacked by one or two editors who seek to push their own perspective. The more edits and people involved in contributing to the article, the less likely the article will be biased. This also makes vandalism less problematic as people are incentivized to quickly remove that material.

Wikis can be a good tool for gauging interest in a particular topic over time as most wiki software keeps a record of all edits to a page. For some of the big wikis, like Wikipedia, data also exists for how many views an article has over a certain time period. This can help track more passive community interest in a topic.

Wikipedia’s English language article about the Melbourne Storm is probably the most visited wiki article about the team and appears third in Google’s search results for the team. The article, found at http://en.wikipedia.org/wiki/Melbourne_Storm , was created on May 23, 2004. As of May 9, 2010, the article had 1,732 total edits made to it. The controversy involving the Melbourne Storm broke on April 22, 2010. 1,471 of the edits were made prior to that. In the period between the article’s creation and the day before the controversy broke, an average of .681 edits per day were made to the article. In the eighteen-day period since the controversy broke, an average of 14.5 edits per day were made to the article. The vast majority of these edits were made in the first three days, with 90 edits made on April 22, 56 edits made on April 23 and 69 edits made on April 24. On April 24, in response to repeated vandalism, the article was semi-protected; this meant that only registered users who had confirmed their e-mail could edit the article. The protection had the effect of reducing the total number of daily edits to the article. After that, peak editing days included April 26 and May 3 with seven edits, and April 25 and May 5 with six edits. There were zero edits on April 28, May 6, May 7 and May 9. The controversy certainly caused an increase in the number of edits. If the day that the controversy broke and the next two days are excluded, the average number of daily edits is 3.06 edits per day. This is still higher than the period prior to the controversy and the trend will probably continue at least until the end of the season.

The article views per day mirrors the total edits by day. Based on data provided by Henrick (2010, May 1 and May 9), there is a correlation of .904 between the total daily edits and the total daily page views. According to Henrick (2010, May 1) during April 2010, the article was viewed a total of 49,540 times. Of these views, 40,355 views were between April 22, when the story broke, and April 30. The peak day for visits was on April 22, when the article was viewed 14,800 times. The average page views between April 22 and April 30 was 4,482 views per day. If this period is extended out to include data provided by Henrick (2010, May 9) for May 1 to May 8, the average views per day is 2,700. If the three days around when the controversy first broke are excluded, the average edits per day drops to 1,143. This stands in contrast to the period between April 1 and April 21 where the average page views per day was 438. The above average page views trend appears to be continuing. There has not been a decrease in overall interest in the Melbourne Storm on English Wikipedia.

In addition to the English language article about the Melbourne Storm on Wikipedia, there are articles in two other languages: French and Italian. The French language article, http://fr.wikipedia.org/wiki/Melbourne_Storm , was created on March 1, 2006. Since the controversy started on April 22 and May 8, there have been 35 total edits to the article. Unlike the English language article, total edits per day peaked on April 24, 2010 with 19 with the second highest editing day occurring on April 23 with 7. The average total edits per day during this period was 2.1. In April, prior to the controversy, the average edits per day was zero. Also unlike the English language article, it was not locked because of vandalism. According to Henrickhe (2010, May 1) peak views per day happened on April 23 and April 24 with 59. The next day with the greatest number of views in the period between April 22 and May 8 is May 8 with 34. The average viewed per day in the April 22 to May 8 period was 17.4 and the average viewed per day in April prior to the controversy was 3.4. The correlation between the total edits per day and views per day in the period between April 1 and May 8 is .7740. The French Wikipedia article saw an increase that was proportionally bigger than the English article but the total views and edits were much smaller on the French article.

The Italian language Wikipedia article, http://it.wikipedia.org/wiki/Melbourne_Storm , was created on December 21, 2007. The article had two edits in 2008 and one in 2009. Since the controversy broke on April 22 and May 8, there have two edits to the article. These two edits are the only edits made during 2010. According to Henrickhe (2010, May 1) , the total number of article views from April 1 to April 21 was 30. According to Henrickhe (2010, May 8), the total number of page views per day was 58. The day with the most views was April 23, with 14 views. The next day with the most views was May 3, with 8 views. The Italian Wikipedia article saw an increase in the total number of edits and page views as a result of the controversy. It might have been larger but the Italian interest in the team is much smaller to start with than the French or English language communities.

Outside of Wikipedia, there are a few small wikis that focus on the NRL and Rugby League. These wikis generally lack detailed information on the daily total page views but still provide information on the editing history. One such wiki is the NRL Central Wiki that is hosted on Wikia. It has an article about the Melbourne Storm located at http://nrl.wikia.com/wiki/Melbourne_Storm. The article was created on August 13, 2009 and was last updated on October 10, 2009. It has not been updated since the controversy. The wiki the article is hosted has only had three non-bot edits in the past 30 days so the lack of updates is not surprising. A few other wikis have articles that mention the Melbourne Storm. Most of these are institutional wikis where article histories are not available or where content is posted by its creator and never intended to be edited by a wider audience. There does not appear to be a movement by wikis to create additional content in response to or to try to capitalize on interest in response to the controversy.

Twitter

Twitter is a microblogging service. Users can post 140 character messages , called tweets, that are shared with anyone who chooses to follow them. Twitter is one of the most well known and popular social networks in Australia.

There are two main ways to measure Twitter activity. The first is to keep track of the total followers an account has. The second way is to monitor the total number of daily tweets posted about a topic posted across the whole network and by specific accounts.

The Melbourne Storm have an official Twitter account at @MelbStormRLC . There is an unofficial Melbourne Storm Twitter account run by a fansite at @MelbourneStorm_ . As of March 9, 2010, the official account had 458 followers. This contrasts with @MelbourneStorm_ which had 605 followers as of March 8, 2010. By May 10, about nineteen days after the controversy broke, the official account had 1,037 followers and @ MelbourneStorm_ had 720 followers. That was an increase of 579 and 115 followers respectively. The situation has not hurt growth for either account and people are still interested in keeping up with the team and what they are doing.

When compared to the official Twitter accounts for the NRL, Gold Coast Titans, Manly Sea Eagles, North Queensland Cowboys, Parramatta Eels, Canberra Raiders, South Sydney Rabbitohs and New Zealand Warriors, the follower growth for the Melbourne Storm suggests a potential connection to the controversy creating additional interest or a fanbase that has become much more interested in Twitter in a short period of time. (Table 1) The only account with a greater increase in total number of followers is the NRL, which picked up 942 followers. The Melbourne Storm saw a fifty-five percent increase in the new followers. The next closest team of the aforementioned in the same period was the Canberra Raiders who saw a forty-two percent increase. In this context, it reaffirms that additional interest in the team was likely generated by the controversy.

Detailed statistics regarding the total number of references for the Melbourne Storm by day on Twitter are not available. It makes it harder to determine the total daily volume of conversation involving the team in the days surrounding the news leaking about the salary cap violations. People were interested in the Melbourne Storm as the team was briefly trending on Twitter when the story broke. Manual counting can be done but Twitter search only goes back around one week What can be more easily tracked is the posting volume per day of specific accounts related to the Melbourne Storm to compare their activities before and after the controversy broke. In the case of the @MelbourneStorm_, the account does not update regularly with about twenty tweets made during the past year. Their last tweet was on March 24, 2010; they have not posted since the news broke. @MelbStormRLC has posted several tweets since the controversy and has mentioned it. From April 22 to May 9, eighteen days after the story broke, the Storm have made eleven total tweets. Prior to that, the team had made thirteen tweets. The difference in tweet totals is inconsequential. Neither account made changes to their Twitter posting in response in to the controversy.

Searching through Twitter, it is very clear that people are still tweeting about the team and, as of May 10, are tweeting about them at a comparatively higher rate than other teams in the league. One popular way of indicating a tweet is about a certain topic is to include a hashtag in front of a word. This makes the whole phrase easily searchable on Twitter. For example, a person who is tweeting about the Melbourne Storm may include #melbournestorm to indicate the tweet is about the team. There generally fewer of these tweets as a great many accounts on Twitter come directly from RSS feeds. These feeds were not originally created for Twitter and are absent some of the cultural practices and do not use coding tools to help make finding posts easier. Thus, tweets tagged with a # are fewer and more readily countable in search. This allows for comparisons to be made between teams over a short period. For the period between May 3 and May 8, 2010, #melbournestorm beat out all the other teams that were sampled for most the most discussed NRL team. (Table 2) There were twenty-one references for the team on May 5. This is sixteen more than #manlyseaeagles on the same date and the only other team with five or more tweets with a hashtag on a single day. The controversy can likely be seen as the cause for the increase in the number of tweets when compared to other teams in the league.

Facebook

Facebook is one of the largest social networks in Australia and it arguably has the largest population of Melbourne Storm fans online. Outside of interest monitoring, the easiest way to monitor the activities of fans is to examine the fan community’s growth on official pages and groups, and activity levels on these groups.

The Melbourne Storm has an official user profile on Facebook. The profile is for their mascot, Storm Man. It has a limited profile view so only people who have friended the account can view posts and interact with content posted by Storm Man. When the profile was checked on April 6, 2010, the account had 3,203 friends. Checked again on April 28, the account had 4,154. On May 9, the account had 4,401 friends and on May 10, it had 4,494 friends. While the total new friends for their account was fewer than other clubs such as the Brisbane Lions over the same period (Table 3), the team had the largest percentage increase in: 28.7% versus 13.5% for the next closest team, the North Queensland Cowboys. The controversy did not cost the team any friends and resulted in a higher percentage gain when compared to other teams. It has resulted in a net momentum gain that continues almost three weeks after the controversy first broke out.

Facebook Fan Pages are created by teams and by fans. The person who created the Fan Page can post to the wall, control else who can post to the wall, control the type of content posted to the Fan Page and create a unique landing page. Members of a Fan Page can comment on wall posts and indicate they like the post. There are many Melbourne Storm fans that have created Fan Pages and many more have joined, commented and liked posts made to these Fan Pages. A quick search on Facebook for Fan Pages dedicated to the team using the keywords “Melbourne Storm” results in over 500 pages about the team. By looking at a sample of the individual Fan Pages to check the daily posting volume of wall posts and the number of likes and comments to those posts, an idea of how the controversy effected fan interests can be determined.

For this, three Fan Pages were chosen. These were the top three Fan Pages in search that were not created in response to the controversy. They are Melbourne Storm, Best team in NRL.. Melbourne Storm ! and melbourne storm . The total posts per day by the person who runs the Fan Page, and comments and likes per post associated with the post for the day were recorded for the period between April 1 and May 10, 2010. (Table 4) When comparing the total posts in the period between April 1 and April 22, 2010 to the period between April 23 to May 10, two of the three Fan Pages had more posts made by the maintainers before the controversy. (Graph 1) Two of the three groups saw an increase in the total comments made after the controversy. For Melbourne Storm, a Fan Page with over 40,000 members, the increase was massive going from 54 comments to 803 comments. The increase for Best team in NRL.. Melbourne Storm !, a group with 281 members as of May 10, was much smaller. It went from 252 to 257 comments. For all three groups, there was an increase in the number of likes after the controversy took place. While posting levels by Fan Page maintainers may not have increased, the level of engagement and interest in the team for the fan population did. The controversy has created a climate where fans are more engaged with posts.

Mailing lists

During much of the 1990s, mailing lists were one of the most popular tools for fans to use in order to communicate with each other. The creation of mailing lists became much easier when sites like egroups, coollists, topica, Yahoo!Groups and Google groups were created. They largely automated the process of creating mailing lists, provided web based archives and removed barriers of having to understand majordomo syntax in order to join a list.

Australian sports fans actively used these services to participate in their team’s fandom. Some leagues and teams were more popular than other leagues and teams. Amongst the fan communities utilizing mailing lists were Melbourne Storm fans. Most of the lists dedicated to team were on Yahoo!Groups, where there are currently eight lists. These eight lists include melbournestorm2, melbournestormrugbyleague, melbournestormsupportersclub, Storm_Squad, StormSupporters, MSSC-Storm-Mailouts and melbourne_storm_supporters. Many of these lists are no longer active. There are a variety of reasons for this including absent list owners, large volumes of spam content posted on list, people switching to different services in order to express their fondness for the team or fans losing interest in a team. If spam content is not counted in total posting volume by month, the peak posting month was February 2001 with 59 total posts across all eight lists. January 2001 had the next highest posting volume by month with 50 posts. Given the always small and inactive community, it is not surprising that there have been zero posts on these lists since the controversy broke out. These lists have also seen zero growth in membership since their totals were last checked on February 20, 2010. The controversy had no effect on the Storm’s mailing list community.

43things

According to Robot Co-op (2010), 43things “is the world’s largest goal-setting community.” Members of the site set goals for themselves that are published on their profiles and on lists of others who share the same goal. Members are also encouraged to blog about their efforts in trying to complete their goals. Other members are encouraged to cheer people on as they work to complete a goal. When a goal has been completed, people change the goal status to “I did this” and it appears as completed on their profile. This site is relatively popular; according to Alexa Internet, Inc. (2010), the site is ranked the 2,549^th most popular website in Australia.

There are a number of people who have set Australia related sports goals on 43thing. This includes playing for certain clubs to attending the finals to seeing the team they barrack for play. On April 1, 2010, the site was searched for any goals that connected to the Melbourne Storm. Only one goal related to the Melbourne Storm was found. It is “Go to a Melbourne Storm Game.” Two people, erynne and mmcpharlane, had listed this as a goal they were working towards completing. When checked again on May 10, no one had added any additional goals related to the Melbourne Storm. No movement had been made towards completing the existing goal: Both individuals still listed themselves as working towards it and neither had updated their blog to indicate they were any closer to accomplishing this goal. The controversy has not had any measurable impact on people’s goal setting and efforts towards accomplishing their goals as they pertain to the Melbourne Storm.

Conclusion

The controversy involving the Melbourne Storm’s salary cap violations and the subsequent punishment of rewarding them zero points for the season has not resulted in a loss of people interested in the team or resulted in a drop in activity level on the part of fans. Across smaller and less popular services and web sites, there has been no behavior change; the controversy has had a null effect in that no one removed content or interests, nor created content and added interests. For larger sites such as Facebook, Twitter and Wikipedia, there has been a gain in followers, viewers and interactions. Eighteen days out from the initial incident, a long tail increase in views and interactions exists when compared to the period prior to the controversy. While some of the initial burst of activity and interest could be a consequence of negativity publicity, the long tail interest two to three weeks out is much harder to attribute to solely to wanting to watch a controversy for the sake of entertainment. If interest continue to stay elevated, the club should be able to leverage to increase club membership and sponsorship deals, especially as they apply to their online presence, because they have successfully used the controversy to grow their fanbase. The behaviors of fans demonstrate that have been incentized to express their loyalty and solidarity with the team.

References

Albanesius, C. (2010, April 19). Facebook makes ‘connections,’ adds community pages. PC Magazine, Retrieved from http://www.pcmag.com/article2/0,2817,2362825,00.asp

Alexa Internet, Inc. (2010, May 10). 43things.com – site info from alexa. Retrieved from http://www.alexa.com/siteinfo/43things.com

Henrik, Initials. (2010, May 1). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 49377 times in 201004 . Retrieved from http://stats.grok.se/en/201004/Melbourne_Storm

Henrik, Initials. (2010, May 1). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 276 times in 201004. Retrieved from http://stats.grok.se/fr/201004/Melbourne_Storm

Henrik, Initials. (2010, May 1). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 276 times in 201004. Retrieved from http://stats.grok.se/it/201004/Melbourne_Storm

Henrik, Initials. (2010, May 9). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 5561 times in 201005. Retrieved from http://stats.grok.se/en/201005/Melbourne_Storm

Henrik, Initials. (2010, May 9). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 91 times in 201005. Retrieved from http://stats.grok.se/fr/201005/Melbourne_Storm

Henrik, Initials. (2010, May 9). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 19 times in 201005. Retrieved from http://stats.grok.se/it/201005/Melbourne_Storm

Melbourne storm stripped of two premierships for salary cap breach. (2010, April 22). Fox Sports, Retrieved from http://www.foxsports.com.au/story/0,8659,27022196-5018866,00.html

Robot Co-op. (2010, May 10). List your goals on 43 things. Retrieved from http://www.43things.com/

Related Posts:

• Based on data to date: Biggest Australian sports fandom
• Most popular Australian athlete and team related Twitter accounts by total followers
• Most popular Australian clubs and teams on Twitter
• Version 3: Most popular Australian athlete and team related Twitter accounts by total followers.

Distribution of Australian sports fans by league and location map

I’m trying to make a map of Australian sports fandom across various social networks.  This is going to take a long time and require a long explanation to understand exactly what you’re seeing.  This map isn’t intended to be all comprehensive.  I’m still collecting data and will likely continue to collecting data for a long time.    That’s why a long explanation is needed.

Country League Rugby: Group 21 is represented exclusively by the Facebook group SCONE THOROUGHBREDS RUGBY LEAGUE CLUB. Location was identified the location of the school network members listed themselves as belonging to.

For the NWBL, amongst the social networks I’ve checked so far, only You!Tube had people who listed the league.  And that was one person.  There were several people on Facebook who belonged the Wollongong Roller Hawks group and listed a network which I could affiliate with a city.

The AHL is represented by a Facebook group for the Tassie Tigers and three people on bebo. There were no fans on LiveJournal’s clones or blogger.

The AFL includes full data from 43things, bebo, blogger, eacademy, Daniel Jackson – TIGER TUFF!, Law Hawks and No matter how bad they are, I will still barrack for the Richmond Tigers! groups on Facebook, Gaia Online (but no one was an AFL fan who listed a city), LiveJournal and its clones, only Collingwood from MySpace profile search, only Brisbane Lions, Collingwood Magpies and Carlton Blues from orkut, only the scrapheap_afl mailing list on Yahoo!groups, and only the Geelong Cats on YouTube.

For the NRL, the following Facebook groups were included: Matt Johns to coach the Newcastle Knights in 2010! , Wests Tigers NYC and Melbourne-based Wests Tigers Fanatics. Only the Brisbane Broncos were looked at on 43things. Every team was searched for on bebo, blogger, Gaia Online, LiveJournal and its clones. The sample is much smaller than the AFL. (Though the community on bebo is much larger than AFL community on bebo. It might sort of make up for that.)

WNBL totals came from YouTube, MySpace, eacademy, bebo and LiveJournal clones.

For the NBL, only the Brisbane Bullets were looked at on 43 things. On Facebook for the NBL, unlike for most leagues looked at, an attempt was made to find every group connected to the team. Thus, the following groups and fanpages are represented: Townsville McDonald’s Crocodiles, Adelaide 36ers, Adelaide 36ers are the greatest team of ANY kind EVER!!, Adelaide 36ers Fan Zone, Bring Allen Iverson to the Adelaide 36ers!, Bring Dusty Rychart back to the Adelaide 36ers ~ beg, plead, grovel ;p, Cairns Taipans , Croc Nation, Early 90’s Perth Wildcats appreciation group, Gold Coast Blaze, Melbourne Tigers, melbourne tigers are the best team, Melbourne Tigers Basketball Club, Melbourne Tigers cheer squeda east and south ends , Melbourne Tigers NBL HUMMER CHAMPIONS 2007/08, Melbourne Tigers NBL supporters, New Zealand Breakers, Official Perth Wildcats, Perth Wildcats, Perth Wildcats, Perth Wildcats (Catties Fans), SAVE OUR MELBOURNE TIGERS NBL TEAM , THIS SEASON., Save Our South Dragons:www. saveourdragons.com, South Dragons 2008/09 Nbl Champions, South Melbourne Dragons, The Melbourne Tigers Fan Group, The Official Adelaide 36ers Page, Townsville McDonald’s Crocodiles and Wollongong Hawks. If this was done with other clubs and leagues, the representation for the AFL and NRL would probably be much, much bigger. Every team was looked at on bebo, blogger, LiveJournal and its clones. It also includes members of melbournetigers on Yahoo!Groups.

For the VFL, only the Geelong Cats and Coburg Tigers were checked. On MySpace, Frankston Dolphins , Sandringham Zebras , Werribee Tigers , Collingwood Magpies and Geelong Cats were checked. All teams were checked on LiveJournal and its clones, blogger and bebo.

A-League is represented by a search of all teams on bebo, blogger, LiveJournal and its clones. Orkut was searched for Melbourne Victory fans. It might not show up on the first version of this map because after about seven layers, the mapping software gets slow.

Distribution of Australian sports fans by league and location map

Related Posts:

• Based on data to date: Biggest Australian sports fandom
• Online Activity in the Wake of the Melbourne Storm Controversy
• Popularity of Australian sports leagues across various social networks
• WNBL on LiveJournal and bebo

I’ve been checking the number of people who list a team as an interest across a number of social networks.  Yesterday, for networks where I had information on 215 teams I have on my list, I added together the number of people who listed a team as an interest in various leagues.  I got the following table.

Interesting to see what networks have what populations.  The WNBL is only really an interest on 2 networks while the AFL is present on every network.  These networks all have different population sizes so total numbers is really apple to oranges in some ways.  I then decided to rank the leagues by how popular they were on each network.  The most popular league ranks 1, the next most popular league ranks 2.  If there is a tie, they share the same rank.  The results of that are in the following table:

This table is a bit more interesting.  Across most networks, the AFL is the most popular league.  The NRL is the second most popular league.  First class cricket, compromising state cricket teams, is the third most popular.  The A-League and Super 14 are close behind.  When you get down near the bottom, patterns become interesting.  The WNBL is not as popular as Women’s Flat Track Derby Association.  This is largely a result of the large number of fans on Facebook.  AFL Canberra is also more popular than the VFL.  This is because of the high rank on JournalFen.

http://en.wikipedia.org/wiki/List_of_attendance_figures_at_domestic_professional_sports_leagues lists the attendance by league for six Australian sports leagues in 2009.  I cannot find a better list of attendance data for Australian sports league, especially the minor leagues.  That makes the rest of this analysis a bit problematic but moving forward anyway… This data is then put into the following table:

For total number of people attending during the course of a season, it certainly seems to track with the average league rank on the social networks in this sample.  Total people and total attendance seems to track some too.  I ran the correlation to confirm these observations:

Total attendance does correlate meaningfully.  Average attendance isn’t as meaningful but the correlation is still relatively strong.  There is a relationship there.

I’ve found that similar relationships exist with American baseball teams.  The issue of course is: Cause and effect.  Does high fan attendance lead to more fans listing their teams as an interest on social media? Or does becoming interested in a team on social media sites lead people to attending games?  It feels like the first but I have no evidence either way.

Related Posts:

• Version 3: Most popular Australian athlete and team related Twitter accounts by total followers.
• LiveJournal: Interest in leagues by location
• Socceroos: A creative research data dump (part 3)
• WNBL on LiveJournal and bebo

After I finished with my Yahoo!Groups look at the WNBL, I decided to look at the WNBL on other services.  They included LiveJournal, bebo, orkut, blogger, Facebook, Dreamwidth Studios, InsaneJournal, Crazylife, scribbled, JournalFen, blurty,  and DeadJournal.   Only LiveJournal and bebo had people listing a WNBL team as an interest.  Some of these teams have corporate names and possibly spelling variations.    We tried to use those variations to make sure that everyone who included them as an interest was included.  With the Australian Institute of Sports WNBL team, it is possible that some individuals aren’t interested in the team but rather the Institute itself.  (Which is pretty cool based.) The following table was produced when the search was completed:

The places were then put on a map.  The only hiccup was Noosa, Queensland.  It was skipped.  The United States was also left off because it seemed likely that those fans were not fans of the team, but rather the Institute itself.   The map seems to reinforce the idea from earlier posts that Australian sports teams largely come out of a regional fan base.

WNBL on Bebo and LiveJournal by Australian city

WNBL on Bebo and LiveJournal by Australian city 3 2 1 0 Adelaide Lightning Australian Institute of Sport Canberra Capitals Logan Thunder Perth Lynx Sydney Uni Flames Townsville Fire

Regarding Facebook, I did check them using their advertising data that pulls from people’s interest lists.  There were none.  In fact, no one even listed the WNBL as an interest on Facebook.  There may be a number of Fan pages and groups on Facebook dedicated to these teams but this doesn’t look at them, just like when doing interest based research, I don’t look at LiveJournal or bebo groups.

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• Socceroos: A creative research data dump (part 3)
• Distribution of Australian sports fans by league and location
• Australian Hockey League on blogger, LiveJournal, and LiveJournal clones
• Based on data to date: Biggest Australian sports fandom

Perth Glory are an A-League team from Western Australia.  The name is also shared with the W-League team, an affiliate team for the professional women’s team.   There are thirteen people who list the team as an interest. Unlike the Adelaide United, there is a bit less localization of the fanbase: Four are not from Western Australia.  (One does not list a country of residence.)  Two are from New South Wales, one is from Victoria and one is from the United States.  There is also a bit less range in ages of fans compared to Adelaide United fans on LiveJournal.  Of the three who list their year of birth, all list 1987.  Despite the lack of range, the average age is still comparable: 1987.3 versus 1987.  The blogger community on Perth Glory is older by about three years than the LiveJournal community at 26.5.

Related Posts:

• Based on data to date: Biggest Australian sports fandom
• Adelaide United on LiveJournal
• Adelaide United on bebo
• Australian Sports Fandom on Blogger

Adelaide United is a soccer team that plays in the A-League.  On LiveJournal, 10 people list them as an interest.  The community on LiveJournal is very regional.  All 10 people list Australia as their country of residence.  Of the nine who list their state of residence, all are from South Australia.  Of the five who list their city of residence, all are from Adelaide.   The extreme regional pattern of no or little fans outside their state of origin is comparable to blogger where zero fans are outside of SA and on bebo, where 5% or one fan is from outside SA.  This pattern of regional based fanbases is one that appears to extend for much of the A-League that I’ve looked at so far.

Only three list their year of birth: 1985, 1987, 1990.  Their average year of birth is 1987.3 and median year of birth is 1987.  This puts their average age of 23 at slightly older than the United Fans on bebo (20) and younger than the United fans on blogger (26).  This pattern of age group ordering going like has been pretty well established in earlier posts.

The range for most recently updating on LiveJournal is between 1 week and 284 weeks or five and a half years ago.  Four have updated in the past month. Two have updated between between 18 months and 24 months ago.  The remaining four updated between 3.5 and 5.5 years ago.

The fanbase isn’t particularly large any sort of wider conclusion.  It will be interesting though to see if this pattern holds for the rest of the A-League on LiveJournal.

Related Posts:

• Adelaide United on bebo
• Based on data to date: Biggest Australian sports fandom
• Online Activity in the Wake of the Melbourne Storm Controversy
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As mentioned in the earlier post, I’m focusing on a broad range of teams.  I went looking for information on the Australian Hockey League teams and first class cricket teams.  One problem that came up involved the Tasmanian Tigers.  Why?  That is a team name for a team in the AHL and for Australian first class cricket.  It isn’t particularly problematic on LiveJournal clones, where no one lists the Tassie Tigers as an interest.  It does get problematic on blogger, where two people list the Tasmanian Tigers as an interest.  Looking at both profiles, the assumption can probably safely be made that the Americans are interested in the animal, not the hockey or cricket teams.   It isn’t particularly problematic on bebo, where the only person listing Tasmanian Tigers as an interest has a cricket icon.   LiveJournal has 23 people listing Tasmanian Tigers as an interest and I have yet to go through each profile to try to guess which one they meant.  Meep.

This is another example of a problem team that makes trying to figure out the fan community size problematic.

Related Posts:

• Distribution of Australian sports fans by league and location
• Australian Hockey League on blogger, LiveJournal, and LiveJournal clones
• Online Activity in the Wake of the Melbourne Storm Controversy
• Popularity of Australian sports leagues across various social networks

Wikipedia says that the AHL is Australia’s “premier national domestic field hockey competition. Despite its non-professional nature, AHL is considered one of the strongest and most competitive national field hockey leagues in the world.”  There is a men’s and women’s league.  On the men’s side, the teams include New South Wales Waratahs, NT Stingers, Southern Hotshots, Tassie Tigers, Victoria Vikings, and WA Thundersticks.

Unsurprisingly, no one lists these teams as an interest on blogger, LiveJournal or LiveJournal’s clones.  These are niche teams for a small audience.  The sport isn’t likely to have much international interest.  The league isn’t professional.  The Australian audience on these services isn’t that big or active.  It seems unlikely that they will ever garner a community around them unless some one comes in and brings their own audience for this content.

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• Adelaide Crows community on LiveJournal, its clones and Blogger
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I’m playing with Microsoft MapPoint. It is pretty awesome, except for the fact that some smaller cities don’t register. Anyway, I finished compiling the location of all fans of ANZ Champship teams on bebo, blogger, LiveJournal and LiveJournal clones. Interest in this particular competition is small compared to the NRL, AFL and A-League. For a few people, fans didn’t list a city which makes getting an accurate idea of where fans are difficult. Two cities didn’t appear as they were really, really rural so they were excluded. I took this data and the output was the following map.

Australia Test by City 2 1 Adelaide Thunderbirds Melbourne Vixens New South Wales Swifts (Sydney Swifts) Northern Mystics Southern Steel Sydney Swifts

The map has that limited perspective because there were no Queensland based fans. That includes people who just listed state, not city. The same situation existed for Western Australia, Tasmania, the ACT and Northern Territory.

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• Central Pulse on bebo

I’m slowly trying to get through bebo, like I went through blogger.  I didn’t do these communities earlier because on the whole, bebo communities are bigger.  (I’m putting off LiveJournal even longer because they are about the same size as bebo and each individual profile needs to be viewed get year of birth and location.)  This posts looks at the people who list the Canberra Raiders as an interest on bebo.  The Raiders are National Rugby League team that were founded in 1982. On bebo, 83 people list the team as an interest.

Of these 83,  11 are female (13%), 51 are male (61%) and 21  do not list a gender (25%).   44 list their age.  They have an average age of 23.38, median age of 21 and mode of 19.  This is about 10 years younger than their counterparts on blogger where 5 people list their age for a 34 and median age of 32.5.  (This supports and argument made earlier that there may be age related factors for where a team’s fans congregate.)

46 of the 83 list their place of residence.  Most Raiders fans are Australian, with 42 from the country.  In addition, there are 3 fans from New Zealand and 1 from the United Kingdom. 41 of the 42 Australians list a location where their state of residence can be figured out.  20 are from New South Wales, 10 are from the ACT where the Raiders are based, 9 are from Queensland, 1 is from Victoria and 1 is from Western Australia. The 10 people from the ACT are the largest total following of any team on any network that I have examined so far.  The second closest total is 5 for the Cronulla Sharks on LiveJournal.  Of the 20 from New South Wales, several are from towns outside Sydney where they might do not have an NRL team.  They include one person each from  Batemans Bay, Dubbo, Gilgandra, Harden, Tullibigeal and Stockton, and two from Tumut.  That representation inside New South Wales lends a bit more of a regional feel than if just the ACT is looked at though that much (17 total if Stockon, north of Sydney, is ignored).  The problem with the ACT is the population tends to sometimes view itself as more transient than in other parts of the country.  This could imply that the team should have a wider fan base as people take their love of the team with them when they leave… or more narrow as people who are fans only become fans and only maintain their fannishness for a team while they live in the ACT.  It is hard to tell.

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The Sydney based Balmain Tigers were part of the National Rugby League and their predecessor, the New South Wales Rugby League.  The team folded in 1999, when they merged with the Western Suburbs Magpies to form the Wests Tigers.  According to Roy Morgan Research, the Wests Tigers are the sixth most popular NRL team in Australia.  This could go a long way towards explaining the comparably large size of the Balmain Tigers fandom on bebo, when compared to other defunct teams such as Gold Coast Chargers, Gold Coast Giants, Gold Coast Seagulls, Illawarra Steelers, Newcastle Rebels, Newtown Jets, North Sydney Bears, Perth Reds, St. George Dragons, Western Reds, and Western Suburbs Magpies.

The number of people listing the Balmain Tigers as an interest on bebo is 11.  The only defunct team with more is St. George Dragons, which has the problem of picking up the current merged name for the St. George Dragons and Illawarra Steelers.  The Newtown Jets as close with 10 people.

The community listing the team as an interest on bebo is mostly male at 64%, with 7 people identifying as male, 3 as female and 1 not identifying.   For Sydney based teams where there are more than 10 fans, Sydney FC and the West Tigers both have a large male audience with 78 and 70% respectively.  (No other Sydney based team so far has more than 10 fans where gender data is available.)   For NRL teams with 10 or more people listing a team as an interest where I have data (see older posts), with the exception of the West Tigers, the other teams all have smaller male audiences: Brisbane Broncos on bebo with 40% male (and 30% unidentified), and Brisbane Broncos on blogger with 58% male.

Only seven of the eleven list their location so that their state and country can be identified.  Of these seven, all are from New South Wales and Australia.

Balmain Tigers fans are older than other NRL and Sydney based teams for which I have data.  Their average age, amongst the five who list their age, is 40.4 with a median age of 43.   For the both categories, the next closest community in age is the Parramatta Eels one on blogger, with an average age of 35.8 and five people listing their age.

The defunct Balmain Tigers have their fans who refuse to give up on their loyalty. Based on bebo, we can guess that they are older, male and local to where the team played.  If there were international fans of a team 10 years gone, those international fans aren’t as interested in expressing their interest in the team.  These patterns make some sense, especially if you factor in the potential for their to be rugby and NRL historians in there.  New South Wales is a base for the sport and the NRL with its major population center.  If there were other fans outside the original core, they would probably be based there.

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Adelaide United are a team in the A-League and are based in Adelaide, South Australia.  There are 75 people who list Adelaide United as an interest on bebo.   This puts them at about the middle of the pack for number of fans, if they had been in the AFL.  One of the rather unique characteristics of this community compared to some of the other sites we’ve looked at is that group membership is far larger than the number of people listing the team as an interest.

On bebo, 43 or 57% of the fans do not list a gender.   Of the rest, 26 or 35% identify as male and 6 or 8% identify as female.  The huge number of people who do not list gender make it hard to compare to other A-League teams where we have gender related data.   Only the Wellington Phoenix community on blogger comes close with unknown gender, and that’s with 33% with gender not listed.  For Adelaide based teams where we have data, the Adelaide Thunderbirds have 50% with gender unlisted but the community size is two.

There are 18 people who list their age.   Of these, the average age is 20.1, median age is 19 and mode is 20.  This makes them younger than the Adelaide United, Melbourne Victory, Newcastle Jets, Perth Glory, Sydney FC, Wellington Phoenix communities on blogger.  The team closest in age to them is the Melbourne Victory community on blogger, with an average age of 22.8 based on a population of seven.   The next closet community is the Adelaide United community on blogger, at 26 and a population of two.  That’s a difference of almost six years.  (Some of this likely attributed to the fact that bebo tends to skew to a younger audience than blogger.)   The Adelaide team based community is a bit younger than United, but some of this is because the population size is one: Adelaide Thunderbirds on blogger has one fan who is 18 years old and Port Adelaide Power on blogger has one fan who is 15.

The community is overwhelming based in Australia, with 21 of the 75 people listing their country being from the country. No other countries are represented.   This contrasts a bit with the Adelaide United community on blogger, where one person is from China.   This Australian community is also overwhelming from the state that the team plays in, with 19 of the 20 people listing a state being from South Australia.  The other one is from Western Australia.   Of the South Australians, a few are from outside Adelaide with one person each from Barmera, Hallett Cove, and Roseworthy.  This pattern of loyalties for a team being very regional, to the state, is one that exists across the A-League where I have data from blogger.  This may be partially a result of the league not having aged enough for people to take their loyalties with them as they move, or a lack of stars moving from team to team with fans taking their player loyalty with them.

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I’ve finished tallying the number of fans by team for blogger.  The following chart is sorted by most popular teams first, least popular teams last.

Australian Sports Fandom on Blogger

What I didn’t find all that surprising was the dominance of AFL teams at the top.   They have eight of the twelve spots for teams with double digit fans on their service.   Of the remaining four spots, two are for the A-League and two are for the NRL.  The presence of the A-League feels a bit surprising as I didn’t think that soccer was that popular in Australia, at least compared to the NRL.  I do recall a fair amount of advertising for the A-League and they are beginning to build more soccer purpose built stadiums in Australia.

For the 28 teams with 1 to 9 fans, all are from the NRL, AFL or A-League with the exception of the Melbourne Phoenix  who played in the Commonwealth Bank Trophy.  I am a bit surprised that some of the more popular netball teams on Facebook, Twitter and bebo didn’t make the list for blogger.   I’m not surprised that other leagues didn’t make the list as most of these leagues are for secondary sports.

There are 227 total listings for people who list a team as an interest.  (There may be duplicates, where a person lists more than one team as an interest.)  Of the population, 144 or 63% identify themselves as male, 63 or 28% identify themselves as female and 20 or 9% do not identify a gender.  This feels in line with how sports fandom tends to be depicted when looked at by gender: Male dominant but with a growing female demographic.

Of the 227, only 154 listed their birthdate and had their astrological sign displayed.   The distribution amongst various astrological signs is pretty even with the smallest representation at 7 or 5% for Taurus and the largest at 17 or 11% for Pisces.   The distribution for specific teams is much less even, but much of this can be attributed to the small sample size.

142 of he 227 list their age when problematic ages, like 253, are removed.  The oldest fans are those for the Richmond Tigers, who average 41.6 years.  This community is small though, with only three people listing their age.  The Parramatta Eels have the oldest average age for a team with five or more people who list their age.  Their average age is 35.8.   The NRL and AFL are evenly distributed for teams with the oldest fans.  Penrith Panthers has the youngest average fan age at 18, but the population size is only one.  For a team with five or more people listing them as an interest, the Melbourne Victory win with an average age of  22.8.

167 fans list an Australian state of residence.  (There may be more Australian in this sample but they don’t necessarily list their state.)   The most popular state for sports fans on blogger listing an Australian team as an interest in New South Wales, with 62 people.  Victoria is second with 43.   Queensland is third with 28.  Western Australia is fourth with 15.  South Australia is fifth with 11.  The ACT has 5, Tasmania has 2 and the Northern Territory has 1.  In the ACT, the most popular team is the Brisbane Lions with 2 fans.  In New South Wales, Syndey FC is the most popular team with 16 fans.  The Roosters are the second most popular with 7 fans, which is a pretty big difference between the most popular and second most popular teams.  The Collingwood Magpies are the most popular team in the Northern Territory with 1 fan.  The Brisbane Lions are the most popular team in Queensland with 7 fans.  The Broncos are the second most popular with 4 fans.  The Adelaide Crows are the most popular team in South Australia with 8 fans.  The only other team listed as an interest by people listing the state as their place of residence were Adelaide United of the A-League.  No NRL team interested people from that state.  From Tasmania, 1 person listed the Geelong Cats as an interest and 1 person listed the Richmond Tigers as an interest.  In Victoria, the Collingwood Magpies were the most popular team with 12 people listing them as an interest.  The second most popular team with 7 fans was Melbourne Victory.  In Western Australia, there are two most popular teams: Fremantle Dockers and Perth Glory with 5 fans each. There is no second most popular team.  The other five people from the state evenly distribute their interest with one fan for five teams.  I don’t feel well enough informed at this point to know if this reflects on existing regional sports fandom patterns.

Related Posts:

• Alexa rank for Australian leagues and clubs
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This post looks at the size of the Wests Tigers community on blogger.  The Wests Tigers are a Sydney based National Rugby League team.  The team is relatively new, having been founded in 2000 as a merger of the Balmain Tigers and the Western Suburbs Magpies.

So far, the only other NRL team on blogger that has been looked at is the Brisbane Broncos.  That team has 12 people who listed them as an interest.  In comparison, the Wests Tigers have ten people who list them as an interest.  That they are so close is a bit surprising as Roy Morgan Research indicates that the fanbase for the Wests Tigers is substantially smaller than that of the Broncos.

Of the ten West Tigers fans, seven are from Australia, one from New Zealand, one from the United Kingdom and one who does not identify their country of origin.  Compared to other NRL teams, the percentage of Australians is low: 100% of Brisbane Broncos fans on blogger and Dreamwidth are all Australian, 100% of Melbourne Storm fans on LiveJournal are Australians, 85.7% of Canterbury Bulldogs fans on LiveJournal are Australian, 81.1% of Broncos fans on LiveJournal are Australian.  Of the networks and teams sampled, only the Broncos community on bebo has a smaller percentage, 71.1%, of Australians.

Of the Australians, three are from Queensland and three are from New South Wales.  This makes as these states are strong holds of Rugby League.  Added to that, Melbourne and Sydney have traditionally had a rivalry so you wouldn’t necessary expect a Victorian fan population.

The astrological sign data is really interesting and would be more interesting if it the samples were larger to see if some sort of statement could be made about a team’s fanbase.  That said, six people list their date of birth for Blogger to calculate their astrological sign.  Three are Leos, and with one person being a Cancer, Capricorn and Pisces.

Seven of the ten fans list their age, with two of these being obviously incorrect; a person cannot be 253 years old.   If those two are ignored, the average age of a Wests Tigers fan on blogger is 28.8 and a median age of 22.  This average makes the team’s fans older than some of the other NRL team fans on networks that I’ve looked at including Broncos fans on bebo and LiveJournal,  Canterbury Bulldogs fans on LiveJournal and Melbourne Storm fans on LiveJournal.  The only team and network with a higher average is the Broncos community on blogger.  The above average age compared to other fan populations may end up being a result of people self selecting networks based on age: the youngest fans prefer bebo, fans in their mid 20s prefer LiveJournal and older fans prefer blogging.  As we age or as a result of a generational gap, we might prefer going from shorter method of communicating to a longer one.

Seven people list their gender as male, two as female and one does not identify their gender.  This is higher percentage of male fans than  the Broncos on either bebo or blogger.

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Based on the somewhat data I have so far from Twitter, Facebook, LiveJournal and its clones, blogger and bebo, the Melbourne Victory are one of the most popular teams in Australia.  They are only behind Collingwood Magpies, Carlton Blues, and the  Queensland Maroons.  A lot of this is attributed to the 46,620 people who list the team as an interest on Facebook and 1,432 people following the team on Twitter.

So far, only 28 teams have been looked at on blogger and here, the Victory fall in the middle of the pack with only 11 people listing them as an interest.  Most of the sampling on the network has involved the AFL and Queensland based teams.  Teams ahead of the Victory include Sydney Swans, Collingwood Magpies, West Coast Eagles, Adelaide Crows, Brisbane Broncos, Brisbane Lions, Geelong Cats, and the Western Bulldogs.

What does this small community look like?  Of the eleven, nine list their country of residence.   Of these nine, eight are Australians and one is likely an Australian who is currently traveling the United States.   Of the nine Australians, seven list their state of origin and they are all from Victoria, six listing Melbourne as their home and one listing St. Kilda as theirs.  This is a team that draws, at least on blogger, from where it is based and does not have a larger, national following.

Seven people list their age.  For mean, median and mode, age is the same: 22.  This is a relatively young fan community, especially when compared to a few of the AFL team communities on blogger.  The community is also a more likely to be male with 6 people identifying as male, 3 identifying as female and 2 not identifying.  Between the Adelaide Crows, Brisbane Broncos, Brisbane Bullets, Brisbane Lions, Carlton Blues, Collingwood Magpies, Essendon Bombers, Fremantle Dockers, Geelong Cats, Hawthorn Hawks, Melbourne Demons, and North Melbourne Kangaroos communities, only the Carlton Blues, Collingwood Magpies and Geelong Cats communities have a smaller female fanbase.

It will be interesting to see how this community eventually compares to other A-League teams on the network.

Related Posts:

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• Version 3: Most popular Australian athlete and team related Twitter accounts by total followers.
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The following chart is based on the data gathered for posts to date.  It is intended to give a general idea as to the comparative size of various sports fandom communities to each other.  Blanks indicate that no data regarding that team on the service has been gathered; it does not indicate a size of zero for that particularly service.  If you would like specific data regarding a team on a service to understand where that number of coming from, please comment or e-mail me at laura[at]fanhistory[dot]com.  I am more than happy to explain it.

Leagues with teams at the bottom include AFL, AHL, A-League, Claxton Shield, Gridiron Australia Nationals, KFC Twenty20 Big Bash, NBL, Rugby League/State of Origin, Victorian Amateur Football Association.  The AFL’s expansion team puts one of their teams in the bottom 10.  Soccer teams, baseball teams, American/Gridiron football, basketball, netball, rugby union, ice hockey, rugby league and Australian rules football are at the bottom.  Some of these sports can be accounted for because of they are not popular sports in the country.  Others can be accounted for because the teams are part of secondary leagues and competitions.  It will be interesting to see how and if popularity shifts as more data is added from additional networks.

Edited to add: This post mostly came about as I needed to take a break from gathering Yahoo!Groups data.  The directory currently is not working for me.  It limits my ability to data gather as a result.  Two of the big things in terms of moving a team up or down the above list are Facebook and Twitter.  Facebook has a lot of voids and that’s easy enough to fill in.  I did that.  Things at the bottom didn’t change much but things at the top really did change with four clubs above the 40,000 fans threshold.

Given the huge leaps there, I cannot really foresee the top order changing much, especially as the Twitter data is already there. The other social networks out there just do not have populations to provide an audience that size. Facebook claims that 7,680,420 people are from Australia on its service. When 50,000 list their interest as the Magpies or the Blues, well, that’s .6% of all Australians on Facebook. Or put another way, 3 out of every 500 Australians on the site list one of those two teams as an interest. For a sports team, that seems really high and about on par for the most popular sports team in other countries. (The New York Yankees have about 785,000 fans for an American population of about 101,468,000 on Facebook. That puts the percentage at about .7%.)

Yahoo!Groups doesn’t have a large population. While bebo is popular in Australia, it doesn’t provide numbers even close to this. The only way to get numbers that large are to find community specific sites which require registration.

More edited to add: One of the things I did not realize with the various data sets I’ve been compiling is that about a third of the teams in the National Rugby League aren’t included. My bad. Most of my focus has been on the AFL. Hence, the oversight. I’ve compiled that again and rather than update with a third image, just going to say that there have been no major shake ups. The Brisbane Broncos remain on thop. The St. George Dragons are at the bottom with 240 fans. Second to last are the Canterbury-Bankstown Bulldogs with 1,580. No team really has the big number of fans that the AFL has.

More editing: I normally tried variations of a team’s name for Facebook to make sure I get the highest number.  In the case of St. George Illawarra Dragons, I goofed and got the one that listed 240.  When I used St Geoergillawarra Dragons combed with St. George Illawarra Dragons, I got 9,200.  This change will show up in any future data analysis.  The collection date has always been changed to today just so I know when I got that number.

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• Most popular Australian clubs and teams on Twitter
• Version 3: Most popular Australian athlete and team related Twitter accounts by total followers.
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This post is a series of posts looking at the size of Australian sports leagues on LiveJournal, its clones and other social networks. Earlier posts include Australian Football League on JournalFen , Australian Football League community on DeadJournal , National Rugby League on DeadJournal and JournalFen,  Australian Football League on LiveJournal clones like Blurty, Dreamwidth Studios and InsaneJournal, Adelaide Crows community on LiveJournal, its clones and Blogger,and Official Australian Football League Twitter accounts and follower population by country. and Brisbane Lions community on LiveJournal, its clones and Blogger. Methodology for this post has been discussed in earlier posts.

Brisbane has a number of professional sports team including the Brisbane Broncos, Brisbane Lions, Queensland Maroons, Brisbane Roar, Brisbane Bullets (defunct), Queensland Reds, Queensland Bulls, Queensland Blades, Queensland Firebirds, Queensland Rams and Queensland Sundevils.  For all but two of these teams, the Blades and Rams, there is some small community on one of the following social networks: bebo, blogger, LiveJournal and its clones, Twitter.  If Twitter is excluded, the Broncos have the largest community with 333 people interested in them and the Sundevils the smallest with 1 person interested in them.

What does the Brisbane sports team fandom look like? Half (54%) the Australian community is based out of Queensland and about a quarter (28%) is based in New South Wales.  The rest is distributed amongst the other states, with the exception of Tasmania which has no Brisbane fans for any sports.

Related Posts:

• Based on data to date: Biggest Australian sports fandom
• Most popular Australian clubs and teams on Twitter
• Version 3: Most popular Australian athlete and team related Twitter accounts by total followers.
• Most popular Australian athlete and team related Twitter accounts by total followers

This post is a series of posts looking at the size of Australian sports leagues on LiveJournal, its clones and other social networks. Earlier posts include Australian Football League on JournalFen , Australian Football League community on DeadJournal , National Rugby League on DeadJournal and JournalFen, Australian Football League on LiveJournal clones like Blurty, Dreamwidth Studios and InsaneJournal, Adelaide Crows community on LiveJournal, its clones and Blogger,and Official Australian Football League Twitter accounts and follower population by country.

This post is looking at the size and characteristics of the Brisbane Lions community on LiveJournal and Blogger. The sundry of disclaimers and methodologies can be found on earlier posts. LiveJournal data was collected on December 30, 2009 and Blogger information was gathered on December 29, 2009.

The Brisbane Lions community on Blogger is a bit smaller than the community for the Adelaide Crows, with 16 people listing the team or city and a footy related interest as an interest. This group has six women, nine men and one person who does not list a gender. This percentage of 38% puts their female audience at larger than the Crows (33%), Blues (25%), Magpies (25%) and Bombers (29%) communities located on Blogger. Twelve people list their ages of which two are obvious errors or intentional mistakes: One is 252 years old and the other is 253. The average age for a Lions fan on Blogger is 33, the median age is 30 and the mode age is 27. In terms of birthdays, two are Aries, one is a Cancer, two are Leos, four are Libras, two are Pisces, two are Scropios and one is a Virgo. All sixteen list their country of residence. Three are not from Australia: Two are from London, England and one is an American from Colorado. Ten of the Australians lists their state of residence. Of these, seven are from Queensland, two are from the ACT and one is from Victoria.

Like Blogger, the Brisbane Lions LiveJournal community is smaller than the community for the Adelaide Crows, with only 61 people listing the Brisbane Lions as an interest. 14 of these 16 updated in the past week and 33 total have updated in the past year. 4 have never updated. While smaller, this group appears to be a bit more active on LiveJournal than the community for the Adelaide Crows. 16 of the 61 people list their year of birth. Of these 16, the mean year of birth is 1984, and median and mode year of birth is 1986. The oldest were born in 1972 and the youngest was born in 1991. 56 of the 61 list their country of residence. 4 are from the United Kingdom and 7 are from the United States. The percentages of the total population is inverse of what it is for Blogger. With 45 from Australia, the percentage of the population from the country is similar to that of Blogger, 80% on LiveJournal compared to 81% on Blogger. These numbers are also some what comparable to the Twitter population which has 77% from Australia, 2% from the United Kingdom and 21% from United States out of 325 people counted. 33 of the 45 Australians list a state of residence. Of this, 19 are from Queensland, 10 are from Victoria, 2 are from South Australia with 1 from the Northern Territory and Western Australia.

What does the breakdown by state look like? The following chart shows LiveJournal, Blogger and its clones:

Related Posts:

• Based on data to date: Biggest Australian sports fandom
• Melbourne Victory on blogger
• Official Australian Football League Twitter accounts and follower population by country
• Most popular Australian clubs and teams on Twitter

This post is a series of posts looking at the size of Australian sports leagues on LiveJournal, its clones and other social networks. Four earlier posts were Australian Football League on JournalFen , Australian Football League community on DeadJournal , National Rugby League on DeadJournal and JournalFen, and Australian Football League on LiveJournal clones like Blurty, Dreamwidth Studios and InsaneJournal .

This posts looks at the size of community for the Adelaide Crows on LiveJournal and Blogger.  Posts about both these networks will be separate based on teams because getting data the data sets for the AFL are too difficult to mine by hand in a timely manner. The size of the individual team communities on these two services is also bigger than the size of the total AFL community on some of the LiveJournal clones.  Data for LiveJournal was gathered on December 24, 2009.  Data for Blogger was collected on December 29, 2009.

77 users Adelaide Crows as an interest on LiveJournal.  This community is more active on the site than their counterparts on LiveJournal clones with 14 people who have updated in the past week and 28 total who have updated in the past year.  Only 5 have never updated.  Of the 77 users, 25 list their year of birth.  For the group, the mean is 1984, median is 1985 and mode is 1988.  Like the clones, most of the community for this team is based in South Australia with 59% of 44 of the 55 people listing it as their state of residence.  There is a small population representing other Australian states: 4 from Victoria, 3 from New South Wales, 2 from Queensland, 1 from Tasmania and the Northern Territory.  In addition to the Australia, two people from the United States include the team as an interest.  One of them is from California and the other is from Arizona.

The community of people listing the Adelaide Crows, or Adelaide and another footy related interest, on Blogger is small with only 16 people.  This is much smaller than the community on LiveJournal.  One of the things that can be determined with the Blogger population is the male to female ratio in the community.  For the Adelaide Crows, 6 people identify as female, 8 as male and 4 do not identify.  10 people list their age on blogger.  Of these, one is an obvious incorrect age as 253 years old is not possible.  Of the other 9,  the mean age is 25, and the median and mode age is 20.   The youngest is 16 an the oldest is 59.  11 people list their a birth date, which blogger displays as an astrological sign.  In this group, 3 are Pisces, 2 are Aries, Capricorns and Gemini, and 1 are Libras and Taurus.  In terms of location, all but two are from Australia.  Of those two, one is from the United States and one does not list a country of residence.  For the 16 Australians, 8 are from South Australia, 2 are from Victoria and 1 are from New South Wales, Queensland and Western Australia.

With six networks, the geographic picture of this community indicated that the team’s base is very much that of South Australia.

Related Posts:

• Australian Football League on LiveJournal clones like Blurty, Dreamwidth Studios and InsaneJournal
• Socceroos: A creative research data dump (part 3)
• Based on data to date: Biggest Australian sports fandom
• Brisbane Lions community on LiveJournal, its clones and Blogger