Ozzie Sport

I’ve been checking the number of people who list a team as an interest across a number of social networks.  Yesterday, for networks where I had information on 215 teams I have on my list, I added together the number of people who listed a team as an interest in various leagues.  I got the following table.

Interesting to see what networks have what populations.  The WNBL is only really an interest on 2 networks while the AFL is present on every network.  These networks all have different population sizes so total numbers is really apple to oranges in some ways.  I then decided to rank the leagues by how popular they were on each network.  The most popular league ranks 1, the next most popular league ranks 2.  If there is a tie, they share the same rank.  The results of that are in the following table:

This table is a bit more interesting.  Across most networks, the AFL is the most popular league.  The NRL is the second most popular league.  First class cricket, compromising state cricket teams, is the third most popular.  The A-League and Super 14 are close behind.  When you get down near the bottom, patterns become interesting.  The WNBL is not as popular as Women’s Flat Track Derby Association.  This is largely a result of the large number of fans on Facebook.  AFL Canberra is also more popular than the VFL.  This is because of the high rank on JournalFen.

https://en.wikipedia.org/wiki/List_of_attendance_figures_at_domestic_professional_sports_leagues lists the attendance by league for six Australian sports leagues in 2009.  I cannot find a better list of attendance data for Australian sports league, especially the minor leagues.  That makes the rest of this analysis a bit problematic but moving forward anyway… This data is then put into the following table:

For total number of people attending during the course of a season, it certainly seems to track with the average league rank on the social networks in this sample.  Total people and total attendance seems to track some too.  I ran the correlation to confirm these observations:

Total attendance does correlate meaningfully.  Average attendance isn’t as meaningful but the correlation is still relatively strong.  There is a relationship there.

I’ve found that similar relationships exist with American baseball teams.  The issue of course is: Cause and effect.  Does high fan attendance lead to more fans listing their teams as an interest on social media? Or does becoming interested in a team on social media sites lead people to attending games?  It feels like the first but I have no evidence either way.

Related Posts:

• Version 3: Most popular Australian athlete and team related Twitter accounts by total followers.
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 16)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (November 7)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (October 11)

After I finished with my Yahoo!Groups look at the WNBL, I decided to look at the WNBL on other services.  They included LiveJournal, bebo, orkut, blogger, Facebook, Dreamwidth Studios, InsaneJournal, Crazylife, scribbled, JournalFen, blurty,  and DeadJournal.   Only LiveJournal and bebo had people listing a WNBL team as an interest.  Some of these teams have corporate names and possibly spelling variations.    We tried to use those variations to make sure that everyone who included them as an interest was included.  With the Australian Institute of Sports WNBL team, it is possible that some individuals aren’t interested in the team but rather the Institute itself.  (Which is pretty cool based.) The following table was produced when the search was completed:

The places were then put on a map.  The only hiccup was Noosa, Queensland.  It was skipped.  The United States was also left off because it seemed likely that those fans were not fans of the team, but rather the Institute itself.   The map seems to reinforce the idea from earlier posts that Australian sports teams largely come out of a regional fan base.

WNBL on Bebo and LiveJournal by Australian city

WNBL on Bebo and LiveJournal by Australian city 3 2 1 0 Adelaide Lightning Australian Institute of Sport Canberra Capitals Logan Thunder Perth Lynx Sydney Uni Flames Townsville Fire

Regarding Facebook, I did check them using their advertising data that pulls from people’s interest lists.  There were none.  In fact, no one even listed the WNBL as an interest on Facebook.  There may be a number of Fan pages and groups on Facebook dedicated to these teams but this doesn’t look at them, just like when doing interest based research, I don’t look at LiveJournal or bebo groups.

Related Posts:

• Socceroos: A creative research data dump (part 3)
• Distribution of Australian sports fans by league and location
• Australian Hockey League on blogger, LiveJournal, and LiveJournal clones
• Based on data to date: Biggest Australian sports fandom

AFL Canberra is a local Australian rules football league based in Canberra and affiliated with the AFL.  The teams in the league are Ainslie Football Club, Belconnen Magpies, Eastlake Football Club, Queanbeyan Tigers, Sydney Swans Reserves, and Tuggeranong Hawks. Some of the players in this league have been called up to train with AFL teams and one team is officially affiliated with the Sydney Swans.  The league’s core audience is centered around Canberra, though Wikipedia says the audience has decreased as other sports have grown in popularity.

Given the small size of the potential fanbase for the league and the small size of the communities on LiveJournal clones, the assumption is that the potential interest in the league would be tiny to non-existent.  For Dreamwidth, DeadJournal, InsaneJournal, Blurty, Inksome, CrazyLife and scribbld, this is true.  There are zero people who list any of these teams as an interest on those services.  The single exception to this lack of interest involves a Belconnen Magpies fan on JournalFen. That individual last updated 302 weeks ago and is from the ACT.  They were born in 1975.

Related Posts:

• Data dump: Australian sport on YouTube
• Australian Football League on LiveJournal clones like Blurty, Dreamwidth Studios and InsaneJournal
• Socceroos: A creative research data dump (part 3)
• Australian Hockey League on blogger, LiveJournal, and LiveJournal clones

Wikipedia says that the AHL is Australia’s “premier national domestic field hockey competition. Despite its non-professional nature, AHL is considered one of the strongest and most competitive national field hockey leagues in the world.”  There is a men’s and women’s league.  On the men’s side, the teams include New South Wales Waratahs, NT Stingers, Southern Hotshots, Tassie Tigers, Victoria Vikings, and WA Thundersticks.

Unsurprisingly, no one lists these teams as an interest on blogger, LiveJournal or LiveJournal’s clones.  These are niche teams for a small audience.  The sport isn’t likely to have much international interest.  The league isn’t professional.  The Australian audience on these services isn’t that big or active.  It seems unlikely that they will ever garner a community around them unless some one comes in and brings their own audience for this content.

Related Posts:

• Data dump: Australian sport on YouTube
• Socceroos: A creative research data dump (part 3)
• Adelaide Crows community on LiveJournal, its clones and Blogger
• Australian Football League on LiveJournal clones like Blurty, Dreamwidth Studios and InsaneJournal

This post is a series of posts looking at the size of Australian sports leagues on LiveJournal, its clones and other social networks. Four earlier posts were Australian Football League on JournalFen , Australian Football League community on DeadJournal , National Rugby League on DeadJournal and JournalFen, and Australian Football League on LiveJournal clones like Blurty, Dreamwidth Studios and InsaneJournal .

This posts looks at the size of community for the Adelaide Crows on LiveJournal and Blogger.  Posts about both these networks will be separate based on teams because getting data the data sets for the AFL are too difficult to mine by hand in a timely manner. The size of the individual team communities on these two services is also bigger than the size of the total AFL community on some of the LiveJournal clones.  Data for LiveJournal was gathered on December 24, 2009.  Data for Blogger was collected on December 29, 2009.

77 users Adelaide Crows as an interest on LiveJournal.  This community is more active on the site than their counterparts on LiveJournal clones with 14 people who have updated in the past week and 28 total who have updated in the past year.  Only 5 have never updated.  Of the 77 users, 25 list their year of birth.  For the group, the mean is 1984, median is 1985 and mode is 1988.  Like the clones, most of the community for this team is based in South Australia with 59% of 44 of the 55 people listing it as their state of residence.  There is a small population representing other Australian states: 4 from Victoria, 3 from New South Wales, 2 from Queensland, 1 from Tasmania and the Northern Territory.  In addition to the Australia, two people from the United States include the team as an interest.  One of them is from California and the other is from Arizona.

The community of people listing the Adelaide Crows, or Adelaide and another footy related interest, on Blogger is small with only 16 people.  This is much smaller than the community on LiveJournal.  One of the things that can be determined with the Blogger population is the male to female ratio in the community.  For the Adelaide Crows, 6 people identify as female, 8 as male and 4 do not identify.  10 people list their age on blogger.  Of these, one is an obvious incorrect age as 253 years old is not possible.  Of the other 9,  the mean age is 25, and the median and mode age is 20.   The youngest is 16 an the oldest is 59.  11 people list their a birth date, which blogger displays as an astrological sign.  In this group, 3 are Pisces, 2 are Aries, Capricorns and Gemini, and 1 are Libras and Taurus.  In terms of location, all but two are from Australia.  Of those two, one is from the United States and one does not list a country of residence.  For the 16 Australians, 8 are from South Australia, 2 are from Victoria and 1 are from New South Wales, Queensland and Western Australia.

With six networks, the geographic picture of this community indicated that the team’s base is very much that of South Australia.

Related Posts:

• Australian Football League on LiveJournal clones like Blurty, Dreamwidth Studios and InsaneJournal
• Socceroos: A creative research data dump (part 3)
• Based on data to date: Biggest Australian sports fandom
• Brisbane Lions community on LiveJournal, its clones and Blogger

This post is a series of posts looking at the size of Australian sports leagues on LiveJournal and its clones. Three earlier posts were Australian Football League on JournalFen , Australian Football League community on DeadJournal and National Rugby League on DeadJournal and JournalFen. These posts acknowledge that the communities aren’t very big and in the grand scheme of things, this is not very meaningful in terms of understanding sports communities in Australia.  Still, hopefully they can lead people to be more curious about online demographics and the activity level of these communities .

Do communities for the AFL exist on other LiveJournal clones?  The answer is yes, but for the vast majority of them, they do not.  This post examines LiveJournal clones and some of their characteristics.  It identifies those networks which have people with an interest in the AFL and then does a deeper examination of those networks.

Outside of JournalFen and DeadJournal, there a number of LiveJournal clones.  These include asks.jp, blurty, CrazyLife, Dreamwidth Studios, Inksome, InsaneJournal, Ivanovo, IziBlog, Kraslan, OpenWeblog, Scribbld, Sviesta Ciba and ????????.  Each of these caters to a unique audience with its own history.

About half of these are non-English based service.  They include asks.jp targeted at a Japanese audience that does not rank for Australian visitors.  It also includes Ivanovo which is geared at a Russian speaking audience and does not rank for an Australian audience.  Kraslan and ???????? are bot clones aimed at Russian speakers that did not rank for on Alexa for Australian visitors.  Sviesta Ciba is a Latvian language based LiveJournal clone that does not rank on Alexa for Australian visitors.  Unsurprisingly, none of these non-English based LiveJournal clones have a community that expresses interest in the Australian Football League.  (Or the National Rugby League for that matter.)

The English speaking LiveJournal clones include blurty, CrazyLife, Dreamwidth Studios, Inksome, InsaneJournal, IziBlog, OpenWeblog and Scribbld.  Blurty was one of the most popular LiveJournal clones that was most active five to six years ago and for a while was one of a series of clones used by fandom_wank.  Its traffic has since fallen off a cliff and it has only had 715 users update in the past 24 hours on December 24.  It does not rank on Alexa for Australian traffic.  CrazyLife is a small LiveJournal clone that only had 5 accounts updated in the past 24 hours and only 62 of its 44,323 accounts include Australians.  Dreamwidth Studios is a new LiveJournal clone that launched in May 2009 and caters mostly to a media fandom audience. Of the 468044 accounts on December 27, only 1,797 list Australian as their country of residence.  According to Alexa on December 28, the site ranks as 7,337 in Australia.  Inksome was originally founded as scribblit and was the first LiveJournal clone created specifically in response to LiveJournal’s Strikethrough event in May 2007.  It catered a bit to LiveJournal media fandom and never really took off.  As of December 27, 2009, it had only 79 accounts that had been active in the last 24 hours and only 138 of 30,323 accounts list the country of residence as Australia.  The site does not rank in Australia.  InsaneJournal is one of the most popular LiveJournal clones.  As of December 27, 2009, 3,174 active accounts or 890 more active accounts than Dreamwidth.  The site has fewer Australians, with only 910 users listing Australia as their country of residence.  Alexa ranks the site as 4,885 in Australia. Iziblog is a small LiveJournal clone that had only 8 accounts updated in the 24 hour period around December 24, 2009 and did not rank on Alexa for Australian sites.  OpenWeblog is a tiny LiveJournal clone with only 3,780 total accounts, of which two had been updated in the 24 hour period on December 27, 2009 and the site does not rank in Australia.  Scribbld is another small LiveJournal clone.  It has 33,343 accounts as of December 27, 2009 of which 77 of those accounts were active in the last 24 hours.  Only 32 of those accounts list their ountry of residence as Australia, where the traffic does not rank on Alexa.

Of these clones, Blurty, CrazyLife, Dreamwidth Studios, Inksome, and InsaneJournal had communities which listed AFL as an interest.  None of the others, as of December 24, 2009, listed AFL as an interest, neither were teams listed as interests on these services.

28 people list the AFL as an interest on blurty.  Of these, only two people are from the United States and one does not list a country.  The rest are Australians.  Of these, seven list their year of birth.  The median year of birth is 1982.7, median is 1984 and mode is 1985.  None of these users have updated recently, with the most recent update happening 196 weeks ago and five of them never having updated.  They represent a number of states: 8 from Victoria, 3 from New South Wales, 2 from South Australia, Queensland and the ACT, 1 from Tasmania and Western Australia, and 4 Australians who did not list a state of residence.  Blurty has four teams where people list them as an interest.  They include the Adelaide Crows, the Brisbane Lions, the North Melbourne Kangaroos and the Sydney Swans.  The Swans have three fans who list them as an interest, the Lions have two fans, and the North Melbourne Kangaroos and Adelaide Crows both have one fan who lists them as an interest.  This represents a total of seven individuals.  With the exception of the Swans and one fan, all the fans are from the state that the team plays in.

CrazyLife has five people who list AFL as an interest.  Three of these are the same person.  Two are from South Australia and one does not list a state.  One lists an age of 1985 and the other 1986. Of the three, the most recent update was 234 weeks ago.  Two people list specific teams as an interest: One listing the Fremantle Dockers and the Hawthorn Hawks, the other with three accounts listing the Adelaide Crows.

Twelve people list the AFL as an interest on Dreamwidth Studios.  Of these, three are from Victoria, two are from New South Wales and Queesnland and one is from Western Australia.  Only three of these twelve accounts have updated in the last week.  Two have been been updated and five have not been updated in the past 28 weeks or more.    There are four teams that are listed as interests: The Adelaide Crows with five people, Brisbane lions with one person, the Fremantle Dockers with one person and the Brisbane Lions with one person.  The Adelaide Crows may have the largest group of fans but only one has updated in the past twenty weeks.  The fan of the Brisbane Lions has never updated.  The Fremantle Dockers fan updated in the past week.  The fan of the Sydney Swans last updated 32 weeks ago.

The Inksome community had one user from South Australia who listed the AFL and the Adelaide Crows as an interest.  They have never posted a blog entry on their inksome account.

On InsaneJournal, fifteen people list the AFL as an interest.  Of these, one lists the US as their country of residence and are clearly a fan of the American Arena Football League.  The other does not list a country and it cannot be determined by other information available on their profile. Of the remaining thirteen, Three are from Western Australia, two are from Victoria and one is from Queensland.  The rest do not list their state of residence.  One last updated in the past week. Another last updated eleven weeks ago   Four have never updated.  Four last updated between 85 and 124 weeks ago. Six last updated between 41 and 58 weeks ago. Five people list their year of birth: 1982, 1983, 1984, 1985 and 1986. Twelve people list interest in nine teams: Three for the Adelaide Crows, one for the Brisbane Lions, two for the Freemantle Dockers, one for the Hawthorn Hawks, one for the North Melbourne Kangaroos, one for the St. Kilda Saints, three for the West Coast Eagles and one for the Western Bulldogs.  There are several fans of teams located outside their home state: The Fremantle Dockers have a fan from Victoria, the North Melbourne Kangaroo have a fan from Western Australia and the Western Bulldogs have a fan from Minnesota in the United States.  With the exception of one Fremantle Dockers fan, none of the people listing specific teams as interest has updated earlier than 48 weeks ago and five of those have never updated.

The AFL community on LiveJournal clones, expressed by listing the AFL as an interest, looks like this when all the different networks are looked at together:

One of the problems with this little analysis is that there are often inconsistent uses of a team’s name that can make it hard to distinguish fans of a team from a city or another sports team.  For example, people might include Brisbane or Lions as an interest when they are actually fans of the Brisbane Lions.  As both are so common, it is a problem when trying to compile a data set like this.  What it means is that in actuality, the fan base for a team might actually be larger than the listing of interests indicates.  In general, it is why I tend to use membership in communities dedicated to a source to evaluate a community’s size and interest on a LiveJournal clone.  This is problematic as these clones are so small that they do not have a user base that is interested in creating communities for their teams.  With larger social networking sites or dedicated sites, this should be less problematic and the data should be more reliable.

Related Posts:

• Data dump: Australian sport on LiveJournal and its clones
• Based on data to date: Biggest Australian sports fandom
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 24)
• More popular Australian (and Kiwi) sport related Facebook fanpages and groups (November 23)