Ozzie Sport

The Gold Coast Titans are a member of the National Rugby League.   According to Roy Morgan Research, they are the 11th most popular NRL team in Australia.  Prior to this post, I’ve looked at two current (Brisbane Broncos, Canberra Raiders) and nine defunct (Balmain Tigers, Northern Eagles, Western Suburbs Magpies, Adelaide Rams, Annandale Dales, Cumberland, Glebe Dirty Reds, Hunter Mariners, South Queensland Crushers) NRL teams on bebo.  The Gold Coast Titans hold a very secure second with 138 people interested in them on bebo.  The Raiders are third with 83 and the Broncos are first at 278.  The Gold Coast Titans number fits with the  pattern if we correlate the teams where I have bebo data and the Roy Morgan Research data:

The correlation for bebo is strong that that of the pattern for blogger, though it isn’t as strong as the one for Facebook.  The correlations are so strong though that it is hardly worth mentioning.

The Gold Coast Titans community is 50% male, 38% gender unknown and 12% female.  The percent unknown makes it really hard to discuss the male versus female community size.  And the community for the team on blogger is so small (2) that its all maleness probably doesn’t speak to the bebo community in answering the percentage question. 51 or 82.3% of the fans on bebo, where they list information so their country can be identified, are from Australia.  The others are from New Zealand (10 or 16.1%) and Yemen (1 or 1.6%).  There are a number of Kiwis playing on the squad which can help explain the fanbase.  The person from Yemen may be an error.  They list their city of residence as Tawahi, which is a city in Yemen. There are no Yemeni players on the team, but it could be an Australian who moved to Yemen, or a Yemeni who visited Australia and fell in love with the team.

Of the Australians,  most (27) hail from Queensland.  The remainder hail from New South Wales (20), the ACT (2), Northern Territory (1) and Western Australia (1).

44 people list their age.  The mean age is 24.09, median age is 21 and mode age is 19.  This is very close to the bebo Raiders with a mean age of 23.3 and the bebo Broncos mean age of 23.29.

Related Posts:

• More popular Australian (and Kiwi) sport related Facebook fanpages and groups (November 23)
• More popular Australian (and Kiwi) sport related Facebook fanpages and groups
• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)

The following chart is based on the data gathered for posts to date.  It is intended to give a general idea as to the comparative size of various sports fandom communities to each other.  Blanks indicate that no data regarding that team on the service has been gathered; it does not indicate a size of zero for that particularly service.  If you would like specific data regarding a team on a service to understand where that number of coming from, please comment or e-mail me at laura[at]fanhistory[dot]com.  I am more than happy to explain it.

Leagues with teams at the bottom include AFL, AHL, A-League, Claxton Shield, Gridiron Australia Nationals, KFC Twenty20 Big Bash, NBL, Rugby League/State of Origin, Victorian Amateur Football Association.  The AFL’s expansion team puts one of their teams in the bottom 10.  Soccer teams, baseball teams, American/Gridiron football, basketball, netball, rugby union, ice hockey, rugby league and Australian rules football are at the bottom.  Some of these sports can be accounted for because of they are not popular sports in the country.  Others can be accounted for because the teams are part of secondary leagues and competitions.  It will be interesting to see how and if popularity shifts as more data is added from additional networks.

Edited to add: This post mostly came about as I needed to take a break from gathering Yahoo!Groups data.  The directory currently is not working for me.  It limits my ability to data gather as a result.  Two of the big things in terms of moving a team up or down the above list are Facebook and Twitter.  Facebook has a lot of voids and that’s easy enough to fill in.  I did that.  Things at the bottom didn’t change much but things at the top really did change with four clubs above the 40,000 fans threshold.

Given the huge leaps there, I cannot really foresee the top order changing much, especially as the Twitter data is already there. The other social networks out there just do not have populations to provide an audience that size. Facebook claims that 7,680,420 people are from Australia on its service. When 50,000 list their interest as the Magpies or the Blues, well, that’s .6% of all Australians on Facebook. Or put another way, 3 out of every 500 Australians on the site list one of those two teams as an interest. For a sports team, that seems really high and about on par for the most popular sports team in other countries. (The New York Yankees have about 785,000 fans for an American population of about 101,468,000 on Facebook. That puts the percentage at about .7%.)

Yahoo!Groups doesn’t have a large population. While bebo is popular in Australia, it doesn’t provide numbers even close to this. The only way to get numbers that large are to find community specific sites which require registration.

More edited to add: One of the things I did not realize with the various data sets I’ve been compiling is that about a third of the teams in the National Rugby League aren’t included. My bad. Most of my focus has been on the AFL. Hence, the oversight. I’ve compiled that again and rather than update with a third image, just going to say that there have been no major shake ups. The Brisbane Broncos remain on thop. The St. George Dragons are at the bottom with 240 fans. Second to last are the Canterbury-Bankstown Bulldogs with 1,580. No team really has the big number of fans that the AFL has.

More editing: I normally tried variations of a team’s name for Facebook to make sure I get the highest number.  In the case of St. George Illawarra Dragons, I goofed and got the one that listed 240.  When I used St Geoergillawarra Dragons combed with St. George Illawarra Dragons, I got 9,200.  This change will show up in any future data analysis.  The collection date has always been changed to today just so I know when I got that number.

Related Posts:

• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)
• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 1)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 24)

I’ve not really spent much time looking for fan communities for Australian sports teams on Facebook.  This is for a couple of reasons.  First, the data from Facebook’s Advertising Target Selection is often subject to wild fluctuations in the course of small periods of time.  In the case of one search, there was a 200 person drop in ten minutes on a sample size of about 3,000.  That’s pretty significant and calls into  question all the data.  The second reason is that it is hard to get data out of Facebook’s Advertising Target Selection.  For LiveJournal, bebo and blogger, I might not be able to get all a user’s info but I have enough that I can easily tell you that the average Northern Territory fan of a team is this age.  I can identify specific individuals and in some cases make educated guesses about the reliability of the data.    With Facebook, all I get is a number based on the selection.  If I want to find out how many female fans there of the Brisbane Lions from Queensland, I have to make a number of selections to get that number.  (But I only get that based on city for Facebook, not state.)  If I want to find out how many male fans there are, I have to go back to Facebook and make another series of selections.  I can’t do that with in the context of my own data set compiled / exported from Facebook.  This makes it really impossible to compile a complete listing of data in a timely manner.  If I want to find out how many 18 year olds are fans of the Canberra Raiders, I have to make that selection one at a time.  Aggravating.

Still, I wanted an idea of what is going on with Australia’s sports fandom on Facebook in terms of location and demographics.  What I thus have is a load of random data.  (Random data is random.) I tended to focus on cities and teams, with both chosen mostly at random. I can’t find an easy way to display or map this so the table is located below for you to look at.

Before that, some things I found interesting in this data:

• Brisbane Roar’s male fans are double the amount of their female counter parts.
• Brisbane Roar fans also to be single with 420 married compared to 180 married.
• The Perth Wildcats don’t have a fanbase in the Northern Territory or Tasmania.
• Queensland Maroons have 40 fans in Rockhampton, Queensland compared to the 8,100 fans they have in Sydney.
• New Zealand’s Canterbury Crusaders have the same fan community size, 80, in Sydney as the do in Cranbourne.
• The Melbourne Vixens are the only netball team to be listed as an interest from the Tasman ANZ Championship teams.
• St. Kilda is more popular than the Sydney Swans in Adelaide.
• Essendon Bombers are more likely to be college graduates than currently in high school.  At least for those on Facebook.
• In the AFL, the Essendon Bombers are more popular than the Geelong Cats, Hawthorn Hawks, North Melbourne Kangaroos, Richmond Tigers, St. Kilda Saints, and Sydney Swans for all Australians on Facebook.
• The Adelaide Crows are more popular in Brisbane than in Perth.
• Between the Perth Wildcats, Parramatta Eels, St. Kilda Football Club, Penrith Panthers, South Sydney Rabbitohs , Sydney Swans, and Wests Tigers, the mot popular teams in Hobart is St. Kilda with the Sydney Swans coming in second and the Parramatta Eels coming in third.
• Darwin only has 4,360  people from the city on Facebook.  Between, Cronulla-Sutherland Sharks, Gold Coast Titans, Geelong Cats, Perth Wildcats, Hawthorn Hawks, Newcastle Knights, Parramatta Eels, St. Kilda Football Club,South Sydney Rabbitohs, and Wests Tigers, no teams has more than 20 fans in the city and the 50 mile area around it.
• In Perth, the Perth Wildcats are more popular than the Perth Glory.

Edited to add on January 9, 2010: I normally tried variations of a team’s name for Facebook to make sure I get the highest number.  In the case of St. George Illawarra Dragons, I goofed and got the one that listed 240.  When I used St Geoergillawarra Dragons combed with St. George Illawarra Dragons, I got 9,200.  This change will show up in any future data analysis.  The collection date has always been changed to today just so I know when I got that number.

Related Posts:

• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (October 11)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (October 4)