Ozzie Sport

This post is basically an update of Version 2: Most popular Australian athlete and team related Twitter accounts by total followers. I haven’t actively sought to improve or update the accounts included on this list though there are a few new accounts.  A few accounts have been deleted and one has been suspended, LanceFranklin. Deleted and suspended accounts have been marked with a 0 for total number of followers.

This data was gathered on May 30, 2010.  It includes non-Australian teams that compete in Australian based leagues.  It also contains Australian some athlete accounts where the athlete competes for a club in an Australian based league.

Related Posts:

• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (October 11)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (October 4)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (version 2)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 16)

Yesterday, I made a post about the most popular Australian athlete, league and team related Twitter accounts.

On Twitter, @anthonyalsop pointed me to a list of Australian athletes on Twitter he had created.  I had missed quite a few on his list and some of those accounts led me to lists where I found additional athletes, teams and leagues.  All told, I added about 61 new rows of data.  There are a few repeats from yesterday’s list as I updated some numbers.  (Historical twitter growth for athletes would be interesting to look at and there are tools for just that.  It is a project for a different day. Maybe.)  There doesn’t appear to be much change.

Things to remember with this list: It does not include athletes who do not play for team based sports.  Swimmers, golfers, tennis players, surfers and race car drivers are not on the list.  It also does not include Australian athletes playing for teams outside of Australia.  This includes cyclists (who are probably the most popular Australian athletes that I can find) as they often compete for teams outside Australia.  It does not include Australian NBA and WNBA players.  It also does not include retired Australian athletes, unless they are now involved in a management role with a specific team.  National teams are included but players are generally sorted by their other playing affiliation. This list does include athletes and teams from outside Australia when the league has teams from other countries.  Thus, South Africa is represented with its Super 14 teams and New Zealand is included with a variety of teams in leagues such as the NRL, Super 14 and the NBL.

Updated this list on the 11th to include the Australian Opals thanks to a comment by @SportingSheilas.

Related Posts:

• Version 3: Most popular Australian athlete and team related Twitter accounts by total followers.
• Most popular Australian clubs and teams on Twitter
• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)

An updated version of this list can be found at Version 2: Most popular Australian athlete and team related Twitter accounts by total followers.

This is sorted by total number of followers. If an account is tagged (unofficial), it indicates that it is not the official account; it belongs to management, a player or a fansite.  The list includes teams from most of the major sports leagues in Australia.  Teams that play in those leagues that are not from Australia have also been included.  Players were only counted as belonging to a team if they currently play for it.  (Some players that are on NRL player lists have gone to play in Europe.  They aren’t included.)  The date that the information was collected is also included as these numbers actively change over time.  If some one/team/organization is listed twice, it is because the data was collected on multiple dates.

Related Posts:

• Version 3: Most popular Australian athlete and team related Twitter accounts by total followers.
• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)
• Most popular Australian clubs and teams on Twitter

I’m still looking at the NBL and this time, I’m looking at people interested in the teams on Facebook.   Today, using the Create Ad page, I set the variables for all with the exception of the country.  That I set for Australia.  I got the following table:

NBL on Facebook

There aren’t any particular patterns here that can be readily explained such as higher interest in teams from non-major leagues existing outside of Victoria, Queensland and New South Wales.  (Melbourne’s A-League team is first, with Adelaide in second, Sydney in third, Perth in fourth and Brisbane in fifth.)

Related Posts:

• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 16)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (November 7)

Adelaide United are a team in the A-League and are based in Adelaide, South Australia.  There are 75 people who list Adelaide United as an interest on bebo.   This puts them at about the middle of the pack for number of fans, if they had been in the AFL.  One of the rather unique characteristics of this community compared to some of the other sites we’ve looked at is that group membership is far larger than the number of people listing the team as an interest.

On bebo, 43 or 57% of the fans do not list a gender.   Of the rest, 26 or 35% identify as male and 6 or 8% identify as female.  The huge number of people who do not list gender make it hard to compare to other A-League teams where we have gender related data.   Only the Wellington Phoenix community on blogger comes close with unknown gender, and that’s with 33% with gender not listed.  For Adelaide based teams where we have data, the Adelaide Thunderbirds have 50% with gender unlisted but the community size is two.

There are 18 people who list their age.   Of these, the average age is 20.1, median age is 19 and mode is 20.  This makes them younger than the Adelaide United, Melbourne Victory, Newcastle Jets, Perth Glory, Sydney FC, Wellington Phoenix communities on blogger.  The team closest in age to them is the Melbourne Victory community on blogger, with an average age of 22.8 based on a population of seven.   The next closet community is the Adelaide United community on blogger, at 26 and a population of two.  That’s a difference of almost six years.  (Some of this likely attributed to the fact that bebo tends to skew to a younger audience than blogger.)   The Adelaide team based community is a bit younger than United, but some of this is because the population size is one: Adelaide Thunderbirds on blogger has one fan who is 18 years old and Port Adelaide Power on blogger has one fan who is 15.

The community is overwhelming based in Australia, with 21 of the 75 people listing their country being from the country. No other countries are represented.   This contrasts a bit with the Adelaide United community on blogger, where one person is from China.   This Australian community is also overwhelming from the state that the team plays in, with 19 of the 20 people listing a state being from South Australia.  The other one is from Western Australia.   Of the South Australians, a few are from outside Adelaide with one person each from Barmera, Hallett Cove, and Roseworthy.  This pattern of loyalties for a team being very regional, to the state, is one that exists across the A-League where I have data from blogger.  This may be partially a result of the league not having aged enough for people to take their loyalties with them as they move, or a lack of stars moving from team to team with fans taking their player loyalty with them.

Related Posts:

• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 16)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (November 7)

I’ve finished tallying the number of fans by team for blogger.  The following chart is sorted by most popular teams first, least popular teams last.

Australian Sports Fandom on Blogger

What I didn’t find all that surprising was the dominance of AFL teams at the top.   They have eight of the twelve spots for teams with double digit fans on their service.   Of the remaining four spots, two are for the A-League and two are for the NRL.  The presence of the A-League feels a bit surprising as I didn’t think that soccer was that popular in Australia, at least compared to the NRL.  I do recall a fair amount of advertising for the A-League and they are beginning to build more soccer purpose built stadiums in Australia.

For the 28 teams with 1 to 9 fans, all are from the NRL, AFL or A-League with the exception of the Melbourne Phoenix  who played in the Commonwealth Bank Trophy.  I am a bit surprised that some of the more popular netball teams on Facebook, Twitter and bebo didn’t make the list for blogger.   I’m not surprised that other leagues didn’t make the list as most of these leagues are for secondary sports.

There are 227 total listings for people who list a team as an interest.  (There may be duplicates, where a person lists more than one team as an interest.)  Of the population, 144 or 63% identify themselves as male, 63 or 28% identify themselves as female and 20 or 9% do not identify a gender.  This feels in line with how sports fandom tends to be depicted when looked at by gender: Male dominant but with a growing female demographic.

Of the 227, only 154 listed their birthdate and had their astrological sign displayed.   The distribution amongst various astrological signs is pretty even with the smallest representation at 7 or 5% for Taurus and the largest at 17 or 11% for Pisces.   The distribution for specific teams is much less even, but much of this can be attributed to the small sample size.

142 of he 227 list their age when problematic ages, like 253, are removed.  The oldest fans are those for the Richmond Tigers, who average 41.6 years.  This community is small though, with only three people listing their age.  The Parramatta Eels have the oldest average age for a team with five or more people who list their age.  Their average age is 35.8.   The NRL and AFL are evenly distributed for teams with the oldest fans.  Penrith Panthers has the youngest average fan age at 18, but the population size is only one.  For a team with five or more people listing them as an interest, the Melbourne Victory win with an average age of  22.8.

167 fans list an Australian state of residence.  (There may be more Australian in this sample but they don’t necessarily list their state.)   The most popular state for sports fans on blogger listing an Australian team as an interest in New South Wales, with 62 people.  Victoria is second with 43.   Queensland is third with 28.  Western Australia is fourth with 15.  South Australia is fifth with 11.  The ACT has 5, Tasmania has 2 and the Northern Territory has 1.  In the ACT, the most popular team is the Brisbane Lions with 2 fans.  In New South Wales, Syndey FC is the most popular team with 16 fans.  The Roosters are the second most popular with 7 fans, which is a pretty big difference between the most popular and second most popular teams.  The Collingwood Magpies are the most popular team in the Northern Territory with 1 fan.  The Brisbane Lions are the most popular team in Queensland with 7 fans.  The Broncos are the second most popular with 4 fans.  The Adelaide Crows are the most popular team in South Australia with 8 fans.  The only other team listed as an interest by people listing the state as their place of residence were Adelaide United of the A-League.  No NRL team interested people from that state.  From Tasmania, 1 person listed the Geelong Cats as an interest and 1 person listed the Richmond Tigers as an interest.  In Victoria, the Collingwood Magpies were the most popular team with 12 people listing them as an interest.  The second most popular team with 7 fans was Melbourne Victory.  In Western Australia, there are two most popular teams: Fremantle Dockers and Perth Glory with 5 fans each. There is no second most popular team.  The other five people from the state evenly distribute their interest with one fan for five teams.  I don’t feel well enough informed at this point to know if this reflects on existing regional sports fandom patterns.

Related Posts:

• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)
• Most popular sport league/team websites in Australia
• Alexa rank for Australian leagues and clubs

The following chart is based on the data gathered for posts to date.  It is intended to give a general idea as to the comparative size of various sports fandom communities to each other.  Blanks indicate that no data regarding that team on the service has been gathered; it does not indicate a size of zero for that particularly service.  If you would like specific data regarding a team on a service to understand where that number of coming from, please comment or e-mail me at laura[at]fanhistory[dot]com.  I am more than happy to explain it.

Leagues with teams at the bottom include AFL, AHL, A-League, Claxton Shield, Gridiron Australia Nationals, KFC Twenty20 Big Bash, NBL, Rugby League/State of Origin, Victorian Amateur Football Association.  The AFL’s expansion team puts one of their teams in the bottom 10.  Soccer teams, baseball teams, American/Gridiron football, basketball, netball, rugby union, ice hockey, rugby league and Australian rules football are at the bottom.  Some of these sports can be accounted for because of they are not popular sports in the country.  Others can be accounted for because the teams are part of secondary leagues and competitions.  It will be interesting to see how and if popularity shifts as more data is added from additional networks.

Edited to add: This post mostly came about as I needed to take a break from gathering Yahoo!Groups data.  The directory currently is not working for me.  It limits my ability to data gather as a result.  Two of the big things in terms of moving a team up or down the above list are Facebook and Twitter.  Facebook has a lot of voids and that’s easy enough to fill in.  I did that.  Things at the bottom didn’t change much but things at the top really did change with four clubs above the 40,000 fans threshold.

Given the huge leaps there, I cannot really foresee the top order changing much, especially as the Twitter data is already there. The other social networks out there just do not have populations to provide an audience that size. Facebook claims that 7,680,420 people are from Australia on its service. When 50,000 list their interest as the Magpies or the Blues, well, that’s .6% of all Australians on Facebook. Or put another way, 3 out of every 500 Australians on the site list one of those two teams as an interest. For a sports team, that seems really high and about on par for the most popular sports team in other countries. (The New York Yankees have about 785,000 fans for an American population of about 101,468,000 on Facebook. That puts the percentage at about .7%.)

Yahoo!Groups doesn’t have a large population. While bebo is popular in Australia, it doesn’t provide numbers even close to this. The only way to get numbers that large are to find community specific sites which require registration.

More edited to add: One of the things I did not realize with the various data sets I’ve been compiling is that about a third of the teams in the National Rugby League aren’t included. My bad. Most of my focus has been on the AFL. Hence, the oversight. I’ve compiled that again and rather than update with a third image, just going to say that there have been no major shake ups. The Brisbane Broncos remain on thop. The St. George Dragons are at the bottom with 240 fans. Second to last are the Canterbury-Bankstown Bulldogs with 1,580. No team really has the big number of fans that the AFL has.

More editing: I normally tried variations of a team’s name for Facebook to make sure I get the highest number.  In the case of St. George Illawarra Dragons, I goofed and got the one that listed 240.  When I used St Geoergillawarra Dragons combed with St. George Illawarra Dragons, I got 9,200.  This change will show up in any future data analysis.  The collection date has always been changed to today just so I know when I got that number.

Related Posts:

• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)
• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 1)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 24)

There are ten leagues in Australia and New Zealands’s soccer A-League.  All teams have either an official or unofficial Twitter account.  In some cases, there are multiple accounts dedicated to a team.  Below is a list of some of the accounts sorted by team:

• LawrieMcKinna – Central Coast Mariners Football Club
• CCMarinersFC (unofficial) – Central Coast Mariners Football Club
• GCUSC – Gold Coast United
• MVFCVIDEOS (unofficial) – Melbourne Victory
• gomvfc – Melbourne Victory
• victoryinmelb – Melbourne Victory
• victorytwit (unofficial) – Melbourne Victory
• mvfcfanzone – Melbourne Victory
• newcastle_jets – Newcastle Jets
• nqfuryfc – North Queensland Fury FC
• PerthGlory_FC – Perth Glory
• SFCNews (unofficial) – Sydney FC
• SydneyFC0910 – Sydney FC
• SydneyFC – Sydney FC
• wgtnphoenixfc – Wellington Phoenix

If you want to easily follow these accounts on Twitter, you can do so by following my ozziesport’s A-League list.    This list was compiled by looking at the A-League related lists on Twitter, finding where teams were listed.  It is an attempt to be as comprehensive as possible.
These Twitter accounts have various levels of activity.  Many are interactive, where the accounts reply to people or retweet others.  The interacting with followers seems to be more noticeable on fan run accounts.
The team with the most account dedicated to them is the Melbourne Victory, with five. Next is the Sydney FC with three.  After that, you have Adelaide United, Brisbane Roar and the Central Coast Mariners with two.  Last, you have Gold Coast United, New Castle Jets, North Queensland Fury FC, Perth Glory and the Wellington Phoenix with one account each.
The following chart shows the number of follows for each account sorted by total number of followers.  These numbers date to January 5, 2010.

When these numbers are correlated with the 2009-2010 average match attendance, a somewhat meaningful correlation of .405 is found.  This may suggest that interest in following the team on Twitter correlates to match attendance and that teams could and should focus on getting followers.  A much stronger correlation of .940 exists between the total number of Twitter accounts dedicated to the team and their attendance.  This appears to suggests that large attendance leads to an active and strong fan base for Australian soccer.

Related Posts:

• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 16)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (November 7)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter