Posts Tagged Mt Smart Stadium

The NRL on Foursquare

Posted by Laura on Tuesday, 11 May, 2010

Unlike my AFL dataset for foursquare, this one is a bit incomplete. I was missing at least two stadiums and for the first week I looked at, there might have been checkins not related to the game as there were four days between the time I recorded the data. I just wasn’t completely trusting of that for a venue that I didn’t think was single use.

That said, these are the games that I have recorded:

Facility Name Type Link Checkins Unique Visitors Mayor Difference Difference Date Home Away
Brookvale Oval Brookvale Oval Field http://foursquare.com/venue/2080839 19 10 7-May-10
Brookvale Oval Brookvale Oval Field http://foursquare.com/venue/2080839 35 21 scullyau 16 11 8-May-10 Manly-Warringah Sea Eagles St. George Illawarra Dragons
Brookvale Oval Brookvale Oval Other – Parks & Outdoor http://foursquare.com/venue/2196016 3 2 7-May-10
Brookvale Oval Brookvale Oval Other – Parks & Outdoor http://foursquare.com/venue/2196016 3 2 0 0 8-May-10 Manly-Warringah Sea Eagles St. George Illawarra Dragons
EnergyAustralia Stadium energy australia stadium Football http://foursquare.com/venue/736079 15 13 -865681 8-May-10
EnergyAustralia Stadium energy australia stadium Football http://foursquare.com/venue/736079 18 15 -865681 3 2 9-May-10 Newcastle Knights Gold Coast Titans
Mt Smart Stadium (NZ) Mt Smart Stadium Stadium http://foursquare.com/venue/527773 26 15 waynemcdougall 29-Apr-10
Mt Smart Stadium (NZ) Mt Smart Stadium Stadium http://foursquare.com/venue/527773 29 17 jaredhonore 3 2 1-May-10 New Zealand Warriors Canberra Raiders
Skilled Park Skilled Park Stadium Stadium http://foursquare.com/venue/280351 28 17 stormgc 29-Apr-10
Skilled Park Skilled Park Stadium Stadium http://foursquare.com/venue/280351 32 19 kiwichops 4 2 1-May-10 Gold Coast Titans Penrith Panthers
Skilled Park Skilled Park http://foursquare.com/venue/569889 11 4 lenier 29-Apr-10
Skilled Park Skilled Park http://foursquare.com/venue/569889 11 4 lenier 0 0 1-May-10 Gold Coast Titans Penrith Panthers
Dairy Farmers Stadium Dairy Farmers Stadium Stadium http://foursquare.com/venue/280349 14 6 sun_doll 29-Apr-10
Dairy Farmers Stadium Dairy Farmers Stadium Stadium http://foursquare.com/venue/280349 14 6 sun_doll 0 0 1-May-10 North Queensland Cowboys Melbourne Storm
WIN Stadium WIN Stadium Stadium http://foursquare.com/venue/283427 15 12 -624380 29-Apr-10
WIN Stadium WIN Stadium Stadium http://foursquare.com/venue/283427 19 13 -624380 4 1 1-May-10 St. George Illawarra Dragons Cronulla-Sutherland Sharks
Campbelltown Stadium Campbelltown Stadium 0 0 29-Apr-10
Campbelltown Stadium Campbelltown Stadium 0 0 0 0 10-May-10 Wests Tigers Sydney Roosters
ANZ Stadium ANZ Stadium Stadium http://foursquare.com/venue/283387 171 127 -528533 1-May-10
ANZ Stadium ANZ Stadium Stadium http://foursquare.com/venue/283387 176 128 -528533 5 1 2-May-10 South Sydney Rabbitohs Manly-Warringah Sea Eagles
Sydney Football Stadium Sydney Football Stadium Gym http://foursquare.com/venue/1172841 16 8 acknudsen 9-May-10
Sydney Football Stadium Sydney Football Stadium Gym http://foursquare.com/venue/1172841 16 8 acknudsen 0 0 10-May-10 Sydney Roosters North Queensland Cowboys

When that is broken down by team, it looks like:

Average Checkins Unique Visitors Checkins / Home Unique Visitors / Home Checkins / Away Unique Visitors / Away Homeground Other places
Canberra Raiders 3 2 3 2 Mt Smart Stadium
Cronulla-Sutherland Sharks 4 1 4 1 WIN Stadium
Gold Coast Titans 3.5 2 4 2 3 2 Skilled Park Stadium EnergyAustralia Stadium
Manly-Warringah Sea Eagles 10.5 6 16 11 5 1 Brookvale Oval ANZ Stadium
Melbourne Storm 0 0 0 0 Dairy Farmers Stadium
Newcastle Knights 3 2 3 2 EnergyAustralia Stadium
New Zealand Warriors 3 2 3 2 Mt Smart Stadium
North Queensland Cowboys 0 0 0 0 0 0 Dairy Farmers Stadium Sydney Football Stadium
Penrith Panthers 4 2 4 2 Skilled Park Stadium
South Sydney Rabbitohs 5 1 5 1 ANZ Stadium
St. George Illawarra Dragons 16 11 16 11 WIN Stadium Brookvale Oval
Sydney Roosters 0 0 0 0 0 0 Sydney Football Stadium Campbelltown Stadium
Wests Tigers 0 0 0 0 Campbelltown Stadium

NRL fans are appear to be less likely to check in to events. In one case, the venue where games are played is not even listed on Foursquare. The venue issue here appears differently than the AFL where at least two venues are actively promoting foursquare on social media sites like Twitter and encouraging people who attend games to checkin in order to get a swarm badge.

Non-mixed use facilities and facilities that are not shared with the AFL are also likely to have fewer seats with lower average attendance than the AFL. This could be a secondary factor for why there are fewer checkins. Another reason could be that adoption rates for foursquare are higher in Victoria than they are for New South Wales.

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