Care2 and Australian/Kiwi women’s sport
care2 is a small social network dedicated to people who are interested in making a difference. There is a small population of Australians and Australian sport fans on the network. The network is interesting because it allows its users to blog, create petitions, join groups and upload photos. Despite being a niche network for activist, it has all the features that most social networks have an its users take advantage of them to post about their own interests. The type of user here is different than some of the other types of fans online and given their activist interest, they might be worth courting as they may provide positive brand associations if their activist work matches with the philosophy of the team.
While the Socceroos may have four mentions in blogs and the Fremantle Dockers have twenty-four, Australian women’s sport do not fair nearly as well.
| League | Keyword | Petitions | Discussions | Members | Groups | Photos | Blogs | Healthy Living | Ecards | Date checked |
| ANZ Championship | ‘West Coast Fever | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16-Aug-10 |
| W-League | W-League | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1-Jul-10 |
| WNBL | ‘Perth Lynx | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16-Aug-10 |
| WNBL | ‘West Coast Waves | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16-Aug-10 |
| WNCL | ‘Western Fury | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16-Aug-10 |