Posts Tagged Facebook

An interview with Georgie Herbert from the Melbourne Victory

Posted by Laura on Tuesday, 6 July, 2010

On Monday, July 5, I had the pleasure of talking to Georgie Herbert at the W-League Melbourne Victory. I’ve tried to convey as accurately as possible what they have told me based on my memory and I asked their permission to reference them in my blog and paper while I met with them.

If you’re not familiar with the Melbourne Victory of the W-League, they are a W-League team based out of Victoria, playing most of their fixtures in Melbourne. They are affiliated with the A-League Melbourne Victory and are run by Football Victoria. The Melbourne Victory have one player who plays for the Matildas.

My purpose in talking to the Melbourne Victory was to help provide background knowledge for my literature review and to generally enhance my understanding of Australian team sport as it may apply other parts of my research. Going in, I had four questions I wanted answers to. These questions were:

1. How do you define fandom?
2. How do you reach out to the fan community?
3. How much influence does league management provide in terms of defining fandom and how to engage in outreach? Do they give guidance on social media policies?
4. How much do other sports, teams and leagues play a role in development and implementation of concepts related to fan engagement and social media?

The Melbourne Victory defines fans as spectators. Most of their fans are friends and family of current players, and players from women’s clubs. These groups account for a large percentage of attendees. Beyond these groups, they have limited definitions of the fan community for their club and appear to use an operating definition of “Fans of the A-League Melbourne Victory club.” The limited definitions appear to exist for several reasons. The first is that Football Victoria places a greater emphasis on promoting their top level Victorian based league over the W-League club. The second reason is because they rely heavily on the A-League Melbourne Victory for the promotion of their club; they piggy back on their promotional activities so it makes separating out the fanbases difficult. The third reason is that it is extremely difficult to carve out a niche for women’s sport in Victoria given the number of spectating options available to fans in the city. Fans just have too many choices of what do and the club doesn’t appear confident that they can successfully market the club in this environment.

The team doesn’t do much outreach of their own. They rely heavily on the A-League Melbourne Victory to do much of that outreach. This includes getting W-League Melbourne Victory news into the A-League club’s Twitter stream and Facebook fan page updates. This is a solution that they have found to be rather effective as they get a number of comments on Facebook in reply to these posts and their does not appear to be any backlash for including women’s updates alongside the men’s news. Beyond co-branded social media and other media spots, the club has an e-mail newsletter they send out and does school offers. They feel that some of their outreach is hampered because they do not have a fixed location for their fixtures; last season they played their five home games in five different venues.

The media comms coordinator does much of the club’s outreach. This is another issue because the media comms coordinator does not work exclusively on the Melbourne Victory W-League team; she is responsible for all of Football Victoria. Outreach is also problematic at times because they have to rely on the A-League Melbourne Victory. While there is an agreement in place that the two clubs will be co-branded, many of the people working for the Melbourne Victory are not used to working on the W-League team and that can take prodding. They were clear that the Melbourne Victory on the whole though are very good at updating when asked. Outreach with the A-League also requires people at Football Victoria remembering to pass on information to the club, which can be an issue as it is not always a priority.

Another issue that effects outreach involves contractual issues with the Victory’s star player and Matilda captain. The Victory only get so many contractual appearances with her a year outside general club requirements. The player is also heavily involved with her own personal branding. This can make it hard to use the player as a way to push their own brand as she has her own agenda that may not match with the club’s agenda.

Football Victoria has several young staffers who work for them whom are big soccer fans and who are social media savvy. They do not officially monitor social media sites for Football Victoria but if they see something that other clubs in leagues like the WPS or A-League are doing that they think would work for the Melbourne Victory, the club will consider implementing it. If they do find something that is extremely problematic on social media sites, fansites or forums, the club will inform the W-League who can then address the problem.

The W-League gives some guidance in this regard but much of the Victory’s social media, fan definitions and policies come from Football Federation Australia (FFA) who first try them out on the A-League. After that, these policies are often implemented on a much more scaled down version

Beyond the answer to the general questions, there were several other interesting things that came up in the interview.

First, the team does not have a formal social media policy for its players. This is similar to the Canberra United and the Canberra Raiders. They haven’t felt a need to have one because so far it has not been an issue. Most of their players are also on Facebook, not Twitter, and Facebook tends to get less media coverage. (Though this is not always the case. There was a player for one of the women’s national team who got into trouble for what she said on Facebook as it got picked up by a Melbourne newspaper.) Added to that, the team gets so little media coverage that the media is unlikely to care what players say on social media sites. That said, the club is planning on offering media training before the season starts. Part of this media training will involve teaching players about safety on social media sites.

The club sees its success as fundamentally tied to the A-League club. If the A-League Melbourne Victory succeeds, they should succeed too. This explains why Football Victoria has pushed to co-brand the W-League club with the A-League club and get them involved. They feel that they can increase their audience, build better awareness and raise the stature of women players and soccer in Victoria this way. Rather than turn to the W-League for guidance, they tend to be much more focused on their A-League counter part.

This decision to tie themselves with the A-League club means that the team finds it hard to get data about their specific fans as there aren’t different channels for the two: The Melbourne Victory of the W-League does not have its own Twitter account or its own Facebook fanpage. This could be problematic down the line as it may harm their ability to effectively target fans as they grow.

The Melbourne Victory are aware of the issues of branding the W-League correctly, finding that balance where you avoid lesbian stereotypes that might harm their brand and the growth of soccer in Victoria. At the same time, they don’t want to swing so far from one end of the marketing spectrum that they end up on the other by using glamour shots and heavily made up super feminine women. They want to find the middle to maximize interest in fans and future female Victorian soccer players.

The Melbourne Victory are in a tough market because of the presence of so many other sports and leagues. In Canberra, the United can garner a lot more media attention because there is less competition. The United and ACT Football can get attention for food eating contests; in contrast, the Victory are lucky if they can get the scores in the newspaper. This is part of their challenge.

Attendance at Victory games is very low. When they talked of high attendance matches, they were talking about 450 people at a game. The average attendance is much lower with a number mentioned of around 250 to 300. Their most successful games have been when they have played outside of the Melbourne area.

In preparation for talking with the Melbourne Victory, I completed an overview of the size of the online community for the team. It can be found at : ozziesport.com/Melbourne_Victory.pdf

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Canberra Raiders data

Posted by Laura on Wednesday, 30 June, 2010

I’m a little late with this so I figured I would have a new top level post rather than edit my existing post.  If you wanted to see the data I presented the Canberra Raiders, it is available here in PDF format. It includes some Foursquare data, Gowalla data, Facebook data, Twitter data and some general NRL data.

If you want similar data related to a specific club, let me know and we can see if we can work out some sort of arrangement.  I’d love to be able to talk to more Canberra based professional, state and national teams.

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Data absent context can change the meaning: Did Julia Gillard hurt the Bulldogs?

Posted by Laura on Sunday, 27 June, 2010

I’m not writing this up as a particularly long post, although I could. I was curious as to the impact that Julia Gillard had on the Western Bulldogs. Her name had been linked with them a lot the day of and after she became Prime Minister. I have a paper that I’m trying to figure out what to do with that shows that Jason Akermanis’s comments regarding how gays should stay in the AFL closet didn’t hurt his team. (Though it could have hurt him. That’s a different story.) The US media also made a big deal of Obama being a White Sox fan and there is some evidence to suggest that his presidency helped the team.

The ways I wanted to determine this were to measure the Alexa traffic for the Western Bulldogs site, the number of followers for Bulldogs related accounts on Twitter, the number of fans for the official page and unofficial fan pages on Facebook, the number of and membership increase for fan pages that mention both Julia Gillard and the Western Bulldogs, possibly demographic differences between the Gillard groups and Buldogs only fanpages, the number of mentions for the Western Bulldogs on bebo, the number of people listing the team as an interest on LiveJournal and its clones, the number of pages mentioning Julia Gillard and the Western Bulldogs on google.com.au, and the number and geographic location of edits to the Western Bulldogs article on Wikipedia.

Some of this data on its own might suggest that Julia Gillard hurt the Bulldogs.  Heck, that was my initial assessment.  One of the Western Bulldogs fan pages on Facebook lost 30 people, an anti-Akermanis group lost two people, a pro-Akermanis group lost two people, the Twitter growth was almost non-existent despite Tweets mentioning Gillard, and the Western Bulldog’s site rank on Alexa for Australia fell almost 2,000 places between the 25th and 26th.  Toss in the fact that the Gillard created communities on Facebook were fewer and had much less growth than the anti-Akermanis over the same period.   All of these appear to be really good indicators that Gillard’s effect on the team online was not a great one.

I really want to draw that conclusion.  I almost think I could make a really strong argument that this is exactly the case.  The problem involves putting this into the context of the rest of the AFL.  The Brisbane Lions don’t appear to have an official Facebook fan page but one of their biggest ones lost 30 members the day after the Bulldogs lost 30 members.  Between June 22 and June 26, only one AFL team hasn’t had their Alexa traffic rank for Australia rise; that is the Melbourne Demons.  For that period, three teams saw a rank drop of over 1,000.  Twitter follow gains are about even for all teams.  Official Facebook fan page growth is also pretty close.  In that context, it is hard to say that Julia Gillard had much impact at all.  In fact, for the Alexa data, the big drop could probably be attributed to the fact that they only had half the teams playing a game for this weekend and the weekend before that.  The impact of Gillard on the growth of the Western Bulldogs just probably isn’t there.

In the wider context, no effect.  In a limited context of the team she barracks for, possible effect.  Which conclusion is the right one?

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An interview with Ben Pollack from the Canberra Raiders

Posted by Laura on Thursday, 24 June, 2010

On Wednesday, June 23, 2010, I had the pleasure of talking to Ben Pollack and another staff member at the Canberra Raider.  I really appreciated the opportunity to talk to them as it was provided additional insight into how sport clubs view fandom and social media. I’ve tried to convey as accurately as possible what they have told me based on my memory and I asked their permission to reference them in my blog and paper while I met with them.

If you’re not familiar with the Canberra Raiders, they are a Rugby League team that competes at the top level in the National Rugby League in Australia.  They are based in Australia’s capital, Canberra, and play their home games at Bruce Stadium.  The NRL has a profit sharing scheme, where revenues are shared between all teams.

My purpose in talking to them was to help provide background knowledge for my literature review and to generally enhance my understanding of Australian team sport as it may apply other parts of my research.  Going in, I had four questions I wanted answers to.  These questions were:

1. How do you define fandom?
2. How do you reach out to the fan community?
3. How much influence does league management provide in terms of defining fandom and how to engage in outreach?  Do they give guidance on social media policies?
4. How much do other sports, teams and leagues play a role in development and implementation of concepts related to fan engagement and social media?

The Canberra Raiders define fandom very broadly as people who barrack for them and who attend games.  Their goal is to have this definition encompass all ages, both genders and across the demographic spectrum.  They focus on the Canberra area. They want to take interest in the club and translate that into getting people into the stadium, with bums on seats.  They did not mention trying to get fans to watch on television or buy their merchandise.  It may be something that they define as fandom but I did not follow up to ask about that.

When I inquired about the regional aspect in the NRL helping teams by enabling them to develop a local fanbase, they said that this worked a lot in their favor as the Canberra area was very supportive of the team.  This may not be as true for some of the Sydney based teams where there is much more market overlap and a few teams play at the same venue.  There, clubs need to market more towards traditional understandings of who composes their fanbase.  Sydney based teams are much like many of the Melbourne based AFL clubs in this regard.

I had some data from Facebook that said that there were roughly twice as many UCanberra students and alumni who were fans of the club compared to ANU.  I asked them why their fanbase was stronger at the University of Canberra, if it had to do with different cultures or possibly class related affiliations that each university has.  The club responded that they thought they probably had more fans at UC because the university has a well-known sport program and tends to attract more sport fans than ANU.

I had some bebo related geographic data.  It showed that there were a number of fans from the Brisbane area.  I asked the Raiders if they could explain that.  They told me that this geographic fanbase dates to the club’s founding, when several of the players came from Brisbane.  The club has managed to maintain this fanbase in Queensland over time.

The club primarily reaches out to their fanbase using traditional advertising: Newspapers, television and mail outs.  They have a member list and every week they send out a newsletter to their members.  The newsletter contains injury information, game summaries and information on any special deals that the club has.  They do some outreach on social media, but that is primarily confined to Facebook.

The NRL is a huge influence in how the club handles their website and their social media.  The league requires that clubs post certain types of web and video content every week.  This includes a match report and the post-game press conference.  The NRL has incentivized clubs to try to draw traffic to their websites; at the end of the season, revenues earned by the clubs on their sites are distributed to the clubs.  According to the Raiders, the league brought in Bernie Mullin to help it develop a plan regarding their online activities.  The NRL also guides clubs by encouraging them to push to increase their membership.  Some of this push is based around the idea of local clubs and increasing attendance at local grounds and keeping that local identity.

The Canberra Raiders thus use social media as a way to drive traffic to their site.  Based on our conversation, I did not get the feeling that using social media to develop a fanbase was a goal unto itself.  Rather, I was left with the impression that social media was a tool to drive traffic to their site to help increase their revenue.

The NRL does watch other leagues to see what they are doing in terms of social media.  The Raiders do less of this and spend less time developing their own social media strategy.  This is largely because the Raiders feel the NRL has better resources and more money to handle this.  The Raiders also do not have much time to do this on their own.

One of the major areas where the team has acted regarding social media is in giving in their players training in the use of social media training.  The Australian Federal Police conducted this training.  Details about the training can be found on the club’s website at www.raiders.com.au/default.aspx?s=article-display&id=27038 .  This was something the club felt was important because a number of their players are on Facebook.  Some have 2,000 to 3,000 friends, many of whom they do not know personally.  There have been a number of high profile incidents involving players getting negative media attention as a result of their comments on social media sites like Facebook and Twitter; they want to avoid that.  In general, the club advises players to be careful, not to talk about the team and to keep things personal.  The club does not ban the use of it and the NRL is aware of these problems and is encouraging training.

After getting my questions answered, I asked the Raiders about specific aspects of their social media strategy and asked the club if they had any questions based on the data packet I had provided.  The club does have an official Facebook page and Twitter account.  Ben is most familiar with Facebook, which is one of the reasons they use it more than Twitter.  The club’s original Facebook strategy involved creating a user account, friending people and trying to convert these friends into fans of the official fanpage.  The conversion rate was very low and they did not find it very effective in accomplishing their goals.

They are not entirely certain how Twitter fits into their social media strategy and there is a question of how they chose people to follow.  (Compared to other teams in the NRL, they follow almost no one.)  They were interested in increasing their number of followers but were not certain how to do it.  They also did not think that anyone had replied to them or reTweeted them, though this could be a result of not being familiar enough with the site.

We also discussed Foursquare and Gowalla, how they were used and if it was worth it for the team to explore using them.  They were unsure in this regard, as their time is limited.  If it is the next big thing, it might be worth them investigating.

I asked the club about their web traffic, citing some traffic data from Compete.  They said that a number of teams in the NRL share names with other sport teams.  In the case of the Canberra Raiders, it is the Oakland Raiders.  During the season for the other team, they often see an increase in traffic from US based visitors who mistakenly find their site.

I asked if the club had considered using YouTube.  They had.  One of their ideas involved uploading preview clips to Youtube, with attached notices that the full clip could be viewed on their site. They were not certain of the potential ROI and in the end did not use it.  I then asked them if visitors could embed official Raiders videos on their own blogs.  They were not certain but said that fans could definitely link to their videos.

While social media is a big potential audience for the club, most of their dedicated fans online congregate on a message board not controlled by the club.  They do monitor it and find it occasionally to be a concern because of that lack of control.  The club is aware of the fact that the media also monitor this message board and occasionally use it to generate less than favorable story ideas about the site.

In preparation for talking with the Canberra Raiders, I completed an overview of the size of the online community for the team.  If you are interested in this document, please contact me at laura[@]fanhistory[dot]com or my university e-mail address, [email protected]

One of their ideas involved uploading preview clips to Youtube, with attached notices that the full clip could be viewed on their site.  I then asked them if visitors could embed official Raiders videos on their own blogs.

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Socceroos: A creative research data dump (part 2)

Posted by Laura on Saturday, 12 June, 2010

This post was broken up into multiple posts because there was a lot of rows. It should hopefully be easier to find data/information this way.

ecademy
ecademy is an alternative to LinkedIn.

Network League Team Interest Total Checked
ecademy World Cup Soccer Socceroos Socceroos 0 3-Jun-10
ecademy World Cup Soccer Socceroos Socceroos 0 12-Jun-10
ecademy World Cup Soccer All Whites "All Whites" 3 12-Jun-10

Facebook
This first set is based on www.facebook.com/ads/create/.

Date collected Keyword Country City Age Sex Education Relation Interested in Estimate State League
15-May-10 Socceroos Australia All All All All All All 0 World Cup Soccer
15-May-10 US national soccer Australia All All All All All All 100 World Cup Soccer
15-May-10 Spain national soccer team Australia All All All All All All < 20 World Cup Soccer
15-May-10 Australia National Football Team Australia All All All All All All < 20 World Cup Soccer
26-May-10 All Whites Australia All All All All All All 1 100 World Cup Soccer
26-May-10 All Whites New Zealand All All All All All All 22 940 World Cup Soccer
26-May-10 Socceroos Australia All All All All All All 0 World Cup Soccer

This table was designed to look at growth of Socceroos related fan pages.

League Team Name Url Total members Type Date checked Included in FB2 Official
World Cup Soccer Socceroos Socceroos – Australian National Football Team https://www.facebook.com/Socceroos 32 741 Page 15-May-10 No Yes
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/106019049438817 3 Page 15-May-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/112443855448354 4 Page 15-May-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/108710262493191 0 Page 15-May-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/119664741377244 0 Page 15-May-10 No No
World Cup Soccer Socceroos SOCCEROOS :) https://www.facebook.com/pages/SOCCEROOS-/126051170744978 41 Page 15-May-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/106353142733985 185 Page 15-May-10 No No
World Cup Soccer Socceroos Young Socceroos https://www.facebook.com/pages/Young-Socceroos/115695218444154 0 Page 15-May-10 No No
World Cup Soccer Socceroos socceroos fan? get on it!!!!! https://www.facebook.com/pages/socceroos-fan-get-on-it/118141831550071 3 Page 15-May-10 No No
World Cup Soccer Socceroos Australian University Socceroos https://www.facebook.com/pages/Australian-University-Socceroos/279400107713 197 Page 15-May-10 No No
World Cup Soccer Socceroos Cheering for the Socceroos at the local club in the World Cup https://www.facebook.com/pages/Cheering-for-the-Socceroos-at-the-local-club-in-the-World-Cup/406886935323 86 Page 15-May-10 No No
World Cup Soccer Socceroos The Football Supporters’ Pledge: A-League Socceroos & Grassroots https://www.facebook.com/pages/The-Football-Supporters-Pledge-A-League-Socceroos-Grassroots/114421618592491 3 Page 15-May-10 No No
World Cup Soccer Socceroos Langerak is a God and will be in the Socceroos one day :) p.s hes HOT https://www.facebook.com/pages/Langerak-is-a-God-and-will-be-in-the-Socceroos-one-day-ps-hes-HOT/103909322982210 82 Page 15-May-10 No No
World Cup Soccer Socceroos 100 000 Strong Socceroos Supporters To Win 2010 World Cup https://www.facebook.com/pages/100000-Strong-Socceroos-Supporters-To-Win-2010-World-Cup/362147231671 188 Page 15-May-10 No No
World Cup Soccer Socceroos Change the name of the Socceroos https://www.facebook.com/pages/Brisbane-Australia/Change-the-name-of-the-Socceroos/206601790281 12 Page 15-May-10 No No
World Cup Soccer Socceroos Brett Holman shouldn’t play for the Socceroos https://www.facebook.com/pages/Brett-Holman-shouldnt-play-for-the-Socceroos/155289433083 84 Page 15-May-10 No No
World Cup Soccer Socceroos kickoff.com.au: A-League Socceroos Australian and International football https://www.facebook.com/pages/kickoffcomau-A-League-Socceroos-Australian-and-International-football/238919388600 113 Page 15-May-10 No No
World Cup Soccer Socceroos Support for the Socceroos in South Africa https://www.facebook.com/pages/Support-for-the-Socceroos-in-South-Africa/118426448190124 3 Page 15-May-10 No No
World Cup Soccer Socceroos Petition for Israel to come play the Socceroos https://www.facebook.com/pages/Petition-for-Israel-to-come-play-the-Socceroos/124315894249250 20 Page 15-May-10 No No
World Cup Soccer Socceroos Socceroos to dominate in 2010 https://www.facebook.com/pages/Socceroos-to-dominate-in-2010/125877250762609 140 Page 15-May-10 No No
World Cup Soccer Socceroos Socceroos – Australian National Football Team https://www.facebook.com/Socceroos 51 640 Page 28-May-10 No Yes
World Cup Soccer Socceroos Socceroos – Australian National Football Team https://www.facebook.com/Socceroos 59 215 Page 30-May-10 No Yes
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/106019049438817 14 Page 30-May-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/112443855448354 29 Page 30-May-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/108710262493191 11 Page 30-May-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/119664741377244 2 Page 30-May-10 No No
World Cup Soccer Socceroos SOCCEROOS :) https://www.facebook.com/pages/SOCCEROOS-/126051170744978 98 Page 30-May-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/106353142733985 293 Page 30-May-10 No No
World Cup Soccer Socceroos Young Socceroos https://www.facebook.com/pages/Young-Socceroos/115695218444154 1 Page 30-May-10 No No
World Cup Soccer Socceroos socceroos fan? get on it!!!!! https://www.facebook.com/pages/socceroos-fan-get-on-it/118141831550071 8 Page 30-May-10 No No
World Cup Soccer Socceroos Australian University Socceroos https://www.facebook.com/pages/Australian-University-Socceroos/279400107713 203 Page 30-May-10 No No
World Cup Soccer Socceroos Cheering for the Socceroos at the local club in the World Cup https://www.facebook.com/pages/Cheering-for-the-Socceroos-at-the-local-club-in-the-World-Cup/406886935323 93 Page 30-May-10 No No
World Cup Soccer Socceroos The Football Supporters’ Pledge: A-League Socceroos & Grassroots https://www.facebook.com/pages/The-Football-Supporters-Pledge-A-League-Socceroos-Grassroots/114421618592491 4 Page 30-May-10 No No
World Cup Soccer Socceroos Langerak is a God and will be in the Socceroos one day :) p.s hes HOT https://www.facebook.com/pages/Langerak-is-a-God-and-will-be-in-the-Socceroos-one-day-ps-hes-HOT/103909322982210 83 Page 30-May-10 No No
World Cup Soccer Socceroos 100 000 Strong Socceroos Supporters To Win 2010 World Cup https://www.facebook.com/pages/100000-Strong-Socceroos-Supporters-To-Win-2010-World-Cup/362147231671 246 Page 30-May-10 No No
World Cup Soccer Socceroos Change the name of the Socceroos https://www.facebook.com/pages/Brisbane-Australia/Change-the-name-of-the-Socceroos/206601790281 12 Page 30-May-10 No No
World Cup Soccer Socceroos Brett Holman shouldn’t play for the Socceroos https://www.facebook.com/pages/Brett-Holman-shouldnt-play-for-the-Socceroos/155289433083 107 Page 30-May-10 No No
World Cup Soccer Socceroos kickoff.com.au: A-League Socceroos Australian and International football https://www.facebook.com/pages/kickoffcomau-A-League-Socceroos-Australian-and-International-football/238919388600 117 Page 30-May-10 No No
World Cup Soccer Socceroos Support for the Socceroos in South Africa https://www.facebook.com/pages/Support-for-the-Socceroos-in-South-Africa/118426448190124 9 Page 30-May-10 No No
World Cup Soccer Socceroos Petition for Israel to come play the Socceroos https://www.facebook.com/pages/Petition-for-Israel-to-come-play-the-Socceroos/124315894249250 24 Page 30-May-10 No No
World Cup Soccer Socceroos Socceroos to dominate in 2010 https://www.facebook.com/pages/Socceroos-to-dominate-in-2010/125877250762609 291 Page 30-May-10 No No
World Cup Soccer Socceroos Socceroos – Australian National Football Team https://www.facebook.com/Socceroos 64 956 Page 1-Jun-10 No Yes
World Cup Soccer Socceroos Socceroos – Australian National Football Team https://www.facebook.com/Socceroos 70 261 Page 5-Jun-10 No Yes
World Cup Soccer Socceroos Socceroos – Australian National Football Team https://www.facebook.com/Socceroos 71 286 Page 7-Jun-10 No Yes
World Cup Soccer Socceroos Socceroos – Australian National Football Team https://www.facebook.com/Socceroos 73 463 Page 10-Jun-10 No Yes
World Cup Soccer Socceroos Socceroos to dominate in 2010 https://www.facebook.com/pages/Socceroos-to-dominate-in-2010/125877250762609 330 Page 10-Jun-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/106019049438817 31 Page 10-Jun-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/112443855448354 48 Page 10-Jun-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/108710262493191 52 Page 10-Jun-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/119664741377244 4 Page 10-Jun-10 No No
World Cup Soccer Socceroos SOCCEROOS :) https://www.facebook.com/pages/SOCCEROOS-/126051170744978 110 Page 10-Jun-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/106353142733985 448 Page 10-Jun-10 No No
World Cup Soccer Socceroos Young Socceroos https://www.facebook.com/pages/Young-Socceroos/115695218444154 3 Page 10-Jun-10 No No
World Cup Soccer Socceroos socceroos fan? get on it!!!!! https://www.facebook.com/pages/socceroos-fan-get-on-it/118141831550071 9 Page 10-Jun-10 No No
World Cup Soccer Socceroos Cheering for the Socceroos at the local club in the World Cup https://www.facebook.com/pages/Cheering-for-the-Socceroos-at-the-local-club-in-the-World-Cup/406886935323 93 Page 10-Jun-10 No No
World Cup Soccer Socceroos The Football Supporters’ Pledge: A-League Socceroos & Grassroots https://www.facebook.com/pages/The-Football-Supporters-Pledge-A-League-Socceroos-Grassroots/114421618592491 4 Page 10-Jun-10 No No
World Cup Soccer Socceroos Langerak is a God and will be in the Socceroos one day :) p.s hes HOT https://www.facebook.com/pages/Langerak-is-a-God-and-will-be-in-the-Socceroos-one-day-ps-hes-HOT/103909322982210 86 Page 10-Jun-10 No No
World Cup Soccer Socceroos 100 000 Strong Socceroos Supporters To Win 2010 World Cup https://www.facebook.com/pages/100000-Strong-Socceroos-Supporters-To-Win-2010-World-Cup/362147231671 337 Page 10-Jun-10 No No
World Cup Soccer Socceroos Change the name of the Socceroos https://www.facebook.com/pages/Brisbane-Australia/Change-the-name-of-the-Socceroos/206601790281 12 Page 10-Jun-10 No No
World Cup Soccer Socceroos Brett Holman shouldn’t play for the Socceroos https://www.facebook.com/pages/Brett-Holman-shouldnt-play-for-the-Socceroos/155289433083 113 Page 10-Jun-10 No No
World Cup Soccer Socceroos kickoff.com.au: A-League Socceroos Australian and International football https://www.facebook.com/pages/kickoffcomau-A-League-Socceroos-Australian-and-International-football/238919388600 117 Page 10-Jun-10 No No
World Cup Soccer Socceroos Support for the Socceroos in South Africa https://www.facebook.com/pages/Support-for-the-Socceroos-in-South-Africa/118426448190124 13 Page 10-Jun-10 No No
World Cup Soccer Socceroos Petition for Israel to come play the Socceroos https://www.facebook.com/pages/Petition-for-Israel-to-come-play-the-Socceroos/124315894249250 23 Page 10-Jun-10 No No
World Cup Soccer Socceroos Socceroos – Australian National Football Team https://www.facebook.com/Socceroos 74 987 Page 12-Jun-10 No Yes
World Cup Soccer Socceroos Socceroos to dominate in 2010 https://www.facebook.com/pages/Socceroos-to-dominate-in-2010/125877250762609 335 Page 12-Jun-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/106019049438817 33 Page 12-Jun-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/112443855448354 57 Page 12-Jun-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/108710262493191 53 Page 12-Jun-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/119664741377244 5 Page 12-Jun-10 No No
World Cup Soccer Socceroos SOCCEROOS :) https://www.facebook.com/pages/SOCCEROOS-/126051170744978 113 Page 12-Jun-10 No No
World Cup Soccer Socceroos Socceroos https://www.facebook.com/pages/Socceroos/106353142733985 455 Page 12-Jun-10 No No
World Cup Soccer Socceroos Young Socceroos https://www.facebook.com/pages/Young-Socceroos/115695218444154 3 Page 12-Jun-10 No No
World Cup Soccer Socceroos socceroos fan? get on it!!!!! https://www.facebook.com/pages/socceroos-fan-get-on-it/118141831550071 9 Page 12-Jun-10 No No
World Cup Soccer Socceroos Cheering for the Socceroos at the local club in the World Cup https://www.facebook.com/pages/Cheering-for-the-Socceroos-at-the-local-club-in-the-World-Cup/406886935323 95 Page 12-Jun-10 No No
World Cup Soccer Socceroos The Football Supporters’ Pledge: A-League Socceroos & Grassroots https://www.facebook.com/pages/The-Football-Supporters-Pledge-A-League-Socceroos-Grassroots/114421618592491 4 Page 12-Jun-10 No No
World Cup Soccer Socceroos Langerak is a God and will be in the Socceroos one day :) p.s hes HOT https://www.facebook.com/pages/Langerak-is-a-God-and-will-be-in-the-Socceroos-one-day-ps-hes-HOT/103909322982210 86 Page 12-Jun-10 No No
World Cup Soccer Socceroos 100 000 Strong Socceroos Supporters To Win 2010 World Cup https://www.facebook.com/pages/100000-Strong-Socceroos-Supporters-To-Win-2010-World-Cup/362147231671 342 Page 12-Jun-10 No No
World Cup Soccer Socceroos Change the name of the Socceroos https://www.facebook.com/pages/Brisbane-Australia/Change-the-name-of-the-Socceroos/206601790281 12 Page 12-Jun-10 No No
World Cup Soccer Socceroos Brett Holman shouldn’t play for the Socceroos https://www.facebook.com/pages/Brett-Holman-shouldnt-play-for-the-Socceroos/155289433083 113 Page 12-Jun-10 No No
World Cup Soccer Socceroos kickoff.com.au: A-League Socceroos Australian and International football https://www.facebook.com/pages/kickoffcomau-A-League-Socceroos-Australian-and-International-football/238919388600 117 Page 12-Jun-10 No No
World Cup Soccer Socceroos Support for the Socceroos in South Africa https://www.facebook.com/pages/Support-for-the-Socceroos-in-South-Africa/118426448190124 14 Page 12-Jun-10 No No
World Cup Soccer Socceroos Petition for Israel to come play the Socceroos https://www.facebook.com/pages/Petition-for-Israel-to-come-play-the-Socceroos/124315894249250 23 Page 12-Jun-10 No No

Foursquare
This is my complete table to date for all venues. It doesn’t necessarily connect to the Socceroos but it is World Cup related data so I’m shoving it in here.

Facility Name Type Link Checkins Unique Visitors Mayor League Date checked City State
Soccer City FNB Soccer City http://foursquare.com/venue/593339 5 5 World Cup 19-May-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 11 5 -1226362 World Cup 19-May-10 Durban South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 30 18 -401429 World Cup 19-May-10 Cape Town South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 9 6 -1159291 World Cup 19-May-10 Johannesburg South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 12 9 -522247 World Cup 19-May-10 Pretoria South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 19-May-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 19-May-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 0 0 World Cup 19-May-10 Polokwane South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 0 0 World Cup 19-May-10 Rustenburg South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 0 0 World Cup 19-May-10 Nelspruit South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 5 5 World Cup 20-May-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 12 6 -1226362 World Cup 20-May-10 Durban South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 30 18 -401429 World Cup 20-May-10 Cape Town South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 9 6 -1159291 World Cup 20-May-10 Johannesburg South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 12 9 -522247 World Cup 20-May-10 Pretoria South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 20-May-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 20-May-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 0 0 World Cup 20-May-10 Polokwane South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 0 0 World Cup 20-May-10 Rustenburg South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 0 0 World Cup 20-May-10 Nelspruit South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 6 6 World Cup 21-May-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 12 6 -1226362 World Cup 21-May-10 Durban South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 30 18 -401429 World Cup 21-May-10 Cape Town South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 9 6 -1159291 World Cup 21-May-10 Johannesburg South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 12 9 -522247 World Cup 21-May-10 Pretoria South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 21-May-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 21-May-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 0 0 World Cup 21-May-10 Polokwane South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 0 0 World Cup 21-May-10 Rustenburg South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 0 0 World Cup 21-May-10 Nelspruit South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 9 7 World Cup 22-May-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 13 7 -1226362 World Cup 22-May-10 Durban South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 33 18 -1173277 World Cup 22-May-10 Cape Town South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 9 6 -1159291 World Cup 22-May-10 Johannesburg South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 12 9 -522247 World Cup 22-May-10 Pretoria South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 22-May-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 22-May-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 0 0 World Cup 22-May-10 Polokwane South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 0 0 World Cup 22-May-10 Rustenburg South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 0 0 World Cup 22-May-10 Nelspruit South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 9 7 World Cup 23-May-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 14 8 -1226362 World Cup 23-May-10 Durban South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 35 18 -1173277 World Cup 23-May-10 Cape Town South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 9 6 -1159291 World Cup 23-May-10 Johannesburg South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 12 9 -522247 World Cup 23-May-10 Pretoria South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 23-May-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 23-May-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 0 0 World Cup 23-May-10 Polokwane South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 0 0 World Cup 23-May-10 Rustenburg South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 0 0 World Cup 23-May-10 Nelspruit South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 9 7 World Cup 24-May-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 14 8 -1226362 World Cup 24-May-10 Durban South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 36 18 -1173277 World Cup 24-May-10 Cape Town South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 9 6 -1159291 World Cup 24-May-10 Johannesburg South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 12 9 -522247 World Cup 24-May-10 Pretoria South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 24-May-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 24-May-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 0 0 World Cup 24-May-10 Polokwane South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 0 0 World Cup 24-May-10 Rustenburg South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 0 0 World Cup 24-May-10 Nelspruit South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 10 8 World Cup 27-May-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 14 8 -1226362 World Cup 27-May-10 Durban South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 36 18 -1173277 World Cup 27-May-10 Cape Town South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 9 6 -1159291 World Cup 27-May-10 Johannesburg South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 13 10 -522247 World Cup 27-May-10 Pretoria South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 27-May-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 27-May-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 0 0 World Cup 27-May-10 Polokwane South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 0 0 World Cup 27-May-10 Rustenburg South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 1 1 World Cup 27-May-10 Nelspruit South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 14 10 World Cup 28-May-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 14 8 -1226362 World Cup 28-May-10 Durban South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 36 18 -1173277 World Cup 28-May-10 Cape Town South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 9 6 -1159291 World Cup 28-May-10 Johannesburg South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 13 10 -522247 World Cup 28-May-10 Pretoria South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 28-May-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 28-May-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 0 0 World Cup 28-May-10 Polokwane South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 0 0 World Cup 28-May-10 Rustenburg South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 1 1 World Cup 28-May-10 Nelspruit South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 36 18 -1173277 World Cup 29-May-10 Cape Town South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 15 11 World Cup 29-May-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 14 8 -1226362 World Cup 29-May-10 Durban South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 13 10 -522247 World Cup 29-May-10 Pretoria South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 9 6 -1159291 World Cup 29-May-10 Johannesburg South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 29-May-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 29-May-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 1 1 World Cup 29-May-10 Polokwane South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 1 1 World Cup 29-May-10 Nelspruit South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 0 0 World Cup 29-May-10 Rustenburg South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 37 18 -1173277 World Cup 30-May-10 Cape Town South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 15 11 World Cup 30-May-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 15 9 -1226362 World Cup 30-May-10 Durban South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 13 10 -522247 World Cup 30-May-10 Pretoria South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 9 6 -1159291 World Cup 30-May-10 Johannesburg South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 30-May-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 30-May-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 1 1 World Cup 30-May-10 Polokwane South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 1 1 World Cup 30-May-10 Nelspruit South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 0 0 World Cup 30-May-10 Rustenburg South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 37 18 -1173277 World Cup 31-May-10 Cape Town South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 15 11 World Cup 31-May-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 15 9 -1226362 World Cup 31-May-10 Durban South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 13 10 -522247 World Cup 31-May-10 Pretoria South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 9 6 -1159291 World Cup 31-May-10 Johannesburg South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 31-May-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 31-May-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 1 1 World Cup 31-May-10 Polokwane South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 1 1 World Cup 31-May-10 Nelspruit South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 0 0 World Cup 31-May-10 Rustenburg South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 38 18 -1173277 World Cup 1-Jun-10 Cape Town South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 15 11 World Cup 1-Jun-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 15 9 -1226362 World Cup 1-Jun-10 Durban South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 13 10 -522247 World Cup 1-Jun-10 Pretoria South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 9 6 -1159291 World Cup 1-Jun-10 Johannesburg South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 1-Jun-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 1-Jun-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 1 1 World Cup 1-Jun-10 Polokwane South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 1 1 World Cup 1-Jun-10 Nelspruit South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 0 0 World Cup 1-Jun-10 Rustenburg South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 39 18 -1173277 World Cup 2-Jun-10 Cape Town South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 15 11 World Cup 2-Jun-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 17 10 -1226362 World Cup 2-Jun-10 Durban South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 13 10 -522247 World Cup 2-Jun-10 Pretoria South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 9 6 -1159291 World Cup 2-Jun-10 Johannesburg South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 2-Jun-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 2-Jun-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 1 1 World Cup 2-Jun-10 Polokwane South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 1 1 World Cup 2-Jun-10 Nelspruit South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 0 0 World Cup 2-Jun-10 Rustenburg South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 39 18 -1173277 World Cup 3-Jun-10 Cape Town South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 15 11 World Cup 3-Jun-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 17 10 -1226362 World Cup 3-Jun-10 Durban South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 13 10 -522247 World Cup 3-Jun-10 Pretoria South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 9 6 -1159291 World Cup 3-Jun-10 Johannesburg South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 3-Jun-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 3-Jun-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 1 1 World Cup 3-Jun-10 Polokwane South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 3 1 World Cup 3-Jun-10 Nelspruit South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 0 0 World Cup 3-Jun-10 Rustenburg South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 15 11 World Cup 4-Jun-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 17 10 -1226362 World Cup 4-Jun-10 Durban South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 41 19 -1173277 World Cup 4-Jun-10 Cape Town South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 10 7 -1159291 World Cup 4-Jun-10 Johannesburg South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 13 10 -522247 World Cup 4-Jun-10 Pretoria South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 4-Jun-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 4-Jun-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 2 1 rickycatto World Cup 4-Jun-10 Polokwane South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 0 0 World Cup 4-Jun-10 Rustenburg South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 3 1 rickycatto World Cup 4-Jun-10 Nelspruit South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 15 11 World Cup 5-Jun-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 17 10 -1226362 World Cup 5-Jun-10 Durban South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 42 20 -1173277 World Cup 5-Jun-10 Cape Town South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 10 7 -1159291 World Cup 5-Jun-10 Johannesburg South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 13 10 -522247 World Cup 5-Jun-10 Pretoria South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 5-Jun-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 5-Jun-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 2 1 rickycatto World Cup 5-Jun-10 Polokwane South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 0 0 World Cup 5-Jun-10 Rustenburg South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 5 1 rickycatto World Cup 5-Jun-10 Nelspruit South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 16 12 World Cup 6-Jun-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 17 10 -1226362 World Cup 6-Jun-10 Durban South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 43 21 -1173277 World Cup 6-Jun-10 Cape Town South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 10 7 -1159291 World Cup 6-Jun-10 Johannesburg South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 13 10 -522247 World Cup 6-Jun-10 Pretoria South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 6-Jun-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 6-Jun-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 2 1 rickycatto World Cup 6-Jun-10 Polokwane South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 0 0 World Cup 6-Jun-10 Rustenburg South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 5 1 rickycatto World Cup 6-Jun-10 Nelspruit South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 17 12 macamt83 World Cup 7-Jun-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 17 10 -1226362 World Cup 7-Jun-10 Durban South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 43 21 -1173277 World Cup 7-Jun-10 Cape Town South Africa
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 13 8 -1159291 World Cup 7-Jun-10 Johannesburg South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 13 10 -522247 World Cup 7-Jun-10 Pretoria South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 7-Jun-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 7-Jun-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 2 1 rickycatto World Cup 7-Jun-10 Polokwane South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 1 1 World Cup 7-Jun-10 Rustenburg South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 5 1 rickycatto World Cup 7-Jun-10 Nelspruit South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 18 12 macamt83 World Cup 8-Jun-10 Johannesburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 17 10 -1226362 World Cup 8-Jun-10 Durban South Africa
Cape Town Stadium Cape Town Stadium Stadium http://foursquare.com/venue/964020 46 22 -1173277 World Cup 8-Jun-10 MERGED WITH http://foursquare.com/venue/4410404
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 28 15 ardyheijnekamp World Cup 8-Jun-10 Johannesburg South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 13 10 -522247 World Cup 8-Jun-10 Pretoria South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 6 4 nedend World Cup 8-Jun-10 Port Elizabeth South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 8-Jun-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 2 1 rickycatto World Cup 8-Jun-10 Polokwane South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 1 1 World Cup 8-Jun-10 Rustenburg South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 6 1 rickycatto World Cup 8-Jun-10 Nelspruit South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Stadium http://foursquare.com/venue/4408569 0 0 World Cup 8-Jun-10 Durban South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Durban http://foursquare.com/venue/4570899 0 0 World Cup 8-Jun-10 Durban South Africa
Moses Mabhida Stadium Durban Stadium Field http://foursquare.com/venue/4454189 1 1 World Cup 8-Jun-10 Durban South Africa
Moses Mabhida Stadium KEG – Moses Mabhida Stadium Pub http://foursquare.com/venue/1816495 3 3 World Cup 8-Jun-10 Durban South Africa
Cape Town Stadium Green Point Stadium Stadium http://foursquare.com/venue/4410404 50 24 World Cup 8-Jun-10 Cape Town South Africa
Free State Stadium Free State Stadium (Vodacom Park) Stadium http://foursquare.com/venue/4410678 3 2 World Cup 8-Jun-10 Bloemfontein South Africa
Nelson Mandela Bay Stadium Nelson Mandela Stadium Stadium http://foursquare.com/venue/4410289 1 1 World Cup 8-Jun-10 Port Elizabeth South Africa
Royal Bafokeng Stadium royal bafokeng stadium http://foursquare.com/venue/4668670 0 0 World Cup 8-Jun-10 Rustenburg South Africa
Soccer City Soccer City Soccer Stadium http://foursquare.com/venue/4650733 12 5 ardyheijnekamp World Cup 8-Jun-10 Johannesburg South Africa
Soccer City FNB Soccer City http://foursquare.com/venue/593339 67 38 World Cup 9-Jun-10 MERGED WITH http://foursquare.com/venue/4410569
Moses Mabhida Stadium Moses Mabhida Stadium Soccer http://foursquare.com/venue/1816219 18 11 World Cup 9-Jun-10 MERGED WITH http://foursquare.com/venue/4408569
Ellis Park Stadium Coca-Cola Park (Ellis Park Stadium) Stadium http://foursquare.com/venue/278284 40 19 -1159291 World Cup 9-Jun-10 MERGED WITH http://foursquare.com/venue/4410611
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 14 11 -522247 World Cup 9-Jun-10 Pretoria South Africa
Nelson Mandela Bay Stadium Nelson Mandela Bay Stadium http://foursquare.com/venue/655677 7 5 World Cup 9-Jun-10 MERGED WITH http://foursquare.com/venue/4410289
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 9-Jun-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 2 1 rickycatto World Cup 9-Jun-10 Polokwane South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 6 3 World Cup 9-Jun-10 Rustenburg South Africa
Mbombela Stadium Mbombela Stadium Soccer http://foursquare.com/venue/3950263 6 1 World Cup 9-Jun-10 MERGED WITH http://foursquare.com/venue/4410484
Moses Mabhida Stadium Moses Mabhida Stadium Stadium http://foursquare.com/venue/4408569 18 11 World Cup 9-Jun-10 Durban South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Durban http://foursquare.com/venue/4570899 0 0 World Cup 9-Jun-10 Durban South Africa
Moses Mabhida Stadium Durban Stadium Field http://foursquare.com/venue/4454189 18 11 World Cup 9-Jun-10 MERGED WITH http://foursquare.com/venue/4408569
Moses Mabhida Stadium KEG – Moses Mabhida Stadium Pub http://foursquare.com/venue/1816495 3 3 World Cup 9-Jun-10 Durban South Africa
Cape Town Stadium Green Point Stadium Stadium http://foursquare.com/venue/4410404 56 29 World Cup 9-Jun-10 Cape Town South Africa
Free State Stadium Free State Stadium (Vodacom Park) Stadium http://foursquare.com/venue/4410678 5 3 World Cup 9-Jun-10 Bloemfontein South Africa
Nelson Mandela Bay Stadium Nelson Mandela Stadium Stadium http://foursquare.com/venue/4410289 7 5 World Cup 9-Jun-10 Port Elizabeth South Africa
Royal Bafokeng Stadium royal bafokeng stadium http://foursquare.com/venue/4668670 0 0 World Cup 9-Jun-10 Rustenburg South Africa
Soccer City Soccer City Soccer Stadium http://foursquare.com/venue/4650733 67 36 ardyheijnekamp World Cup 9-Jun-10 MERGED WITH http://foursquare.com/venue/4410569
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 14 11 -522247 World Cup 10-Jun-10 Pretoria South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 10-Jun-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 2 1 rickycatto World Cup 10-Jun-10 Polokwane South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 8 3 -511308 World Cup 10-Jun-10 Rustenburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Stadium http://foursquare.com/venue/4408569 19 12 World Cup 10-Jun-10 Durban South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Durban http://foursquare.com/venue/4570899 0 0 World Cup 10-Jun-10 Durban South Africa
Moses Mabhida Stadium KEG – Moses Mabhida Stadium Pub http://foursquare.com/venue/1816495 3 3 World Cup 10-Jun-10 Durban South Africa
Cape Town Stadium Green Point Stadium Stadium http://foursquare.com/venue/4410404 64 31 World Cup 10-Jun-10 Cape Town South Africa
Free State Stadium Free State Stadium (Vodacom Park) Stadium http://foursquare.com/venue/4410678 5 3 World Cup 10-Jun-10 Bloemfontein South Africa
Nelson Mandela Bay Stadium Nelson Mandela Stadium Stadium http://foursquare.com/venue/4410289 9 7 World Cup 10-Jun-10 Port Elizabeth South Africa
Royal Bafokeng Stadium royal bafokeng stadium http://foursquare.com/venue/4668670 0 0 World Cup 10-Jun-10 Rustenburg South Africa
Loftus Versfeld Stadium Loftus Versveld Stadium Stadium http://foursquare.com/venue/593221 21 15 -522247 World Cup 11-Jun-10 Pretoria South Africa
Free State Stadium Vodacom Park http://foursquare.com/venue/2070295 1 1 World Cup 11-Jun-10 Bloemfontein South Africa
Peter Mokaba Stadium Peter Mokaba Stadium Soccer http://foursquare.com/venue/3949867 2 1 rickycatto World Cup 11-Jun-10 Polokwane South Africa
Royal Bafokeng Stadium Royal Bafokeng Stadium Soccer http://foursquare.com/venue/3949992 18 9 -511308 World Cup 11-Jun-10 Rustenburg South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Stadium http://foursquare.com/venue/4408569 23 16 World Cup 11-Jun-10 Durban South Africa
Moses Mabhida Stadium Moses Mabhida Stadium Durban http://foursquare.com/venue/4570899 0 0 World Cup 11-Jun-10 Durban South Africa
Moses Mabhida Stadium KEG – Moses Mabhida Stadium Pub http://foursquare.com/venue/1816495 3 3 World Cup 11-Jun-10 Durban South Africa
Cape Town Stadium Green Point Stadium Stadium http://foursquare.com/venue/4410404 188 85 World Cup 11-Jun-10 Cape Town South Africa
Free State Stadium Free State Stadium (Vodacom Park) Stadium http://foursquare.com/venue/4410678 5 3 World Cup 11-Jun-10 Bloemfontein South Africa
Nelson Mandela Bay Stadium Nelson Mandela Stadium Stadium http://foursquare.com/venue/4410289 19 11 World Cup 11-Jun-10 Port Elizabeth South Africa
Royal Bafokeng Stadium royal bafokeng stadium http://foursquare.com/venue/4668670 0 0 World Cup 11-Jun-10 Rustenburg South Africa
Soccer City Soccer City Soccer Stadium Stadium http://foursquare.com/venue/4410569 67 36 World Cup 10-Jun-10 Johannesburg South Africa
Soccer City Soccer City Soccer Stadium Stadium http://foursquare.com/venue/4410569 402 171 ardyheijnekamp World Cup 11-Jun-10 Johannesburg South Africa

Gaia Online
Another small network…

Service League Team Interest Members Date checked
Gaia Online World Cup Soccer Socceroos Socceroos 0 12-Jun-10
Gaia Online World Cup Soccer All Whites All Whites 0 12-Jun-10

Gowalla
Same deal as Foursquare…

Facility Name Link Checkins Date League City State Date checked
Cape Town Stadium Cape Town Stadium http://gowalla.com/spots/127362 World Cup Cape Town South Africa 1-Jun-10
Soccer City Soccer City (1) http://gowalla.com/spots/444814 1 18-May-10 World Cup Johannesburg South Africa 1-Jun-10
Soccer City Soccer City (2) http://gowalla.com/spots/653944 1 27-May-10 World Cup Johannesburg South Africa 1-Jun-10
Soccer City Soccer City – E Entrance http://gowalla.com/spots/1075717 1 7-May-10 World Cup Johannesburg South Africa 1-Jun-10
Moses Mabhida Stadium Moses Mabhida http://gowalla.com/spots/289625 1 24-May-10 World Cup Durban South Africa 1-Jun-10
Moses Mabhida Stadium Moses Mabhida Stadium http://gowalla.com/spots/1097744 1 11-May-10 World Cup Durban South Africa 1-Jun-10
Loftus Versveld Stadium Loftus Versfeld http://gowalla.com/spots/620475 1 8-May-10 World Cup Pretoria South Africa 1-Jun-10
Loftus Versveld Stadium Loftus Versfeld South http://gowalla.com/spots/1061976 1 4-May-10 World Cup Pretoria South Africa 1-Jun-10
Coca-Cola Park (Ellis Park Stadium) Coca-Cola Park http://gowalla.com/spots/960110 1 3-May-10 World Cup Johannesburg South Africa 1-Jun-10
Nelson Mandela Bay Stadium Nelson Mandela Stadium http://gowalla.com/spots/750428 World Cup Port Elizabeth South Africa 1-Jun-10
Vodacom Park Free State Stadium http://gowalla.com/spots/805166 World Cup Bloemfontein South Africa 1-Jun-10
Peter Mokaba Stadium Peter Mokaba Stadium http://gowalla.com/spots/1067679 1 6-May-10 World Cup Polokwane South Africa 1-Jun-10
Mbombela Stadium Mbombela Stadium http://gowalla.com/spots/1070814 1 6-May-10 World Cup Nelspruit South Africa 1-Jun-10
Royal Bafokeng Stadium Royal Bafokeng Stadium http://gowalla.com/spots/1062400 1 5-May-10 World Cup Rustenburg South Africa 1-Jun-10
Cape Town Stadium Cape Town Stadium http://gowalla.com/spots/127362 World Cup Cape Town South Africa 7-Jun-10
Coca-Cola Park (Ellis Park Stadium) Coca-Cola Park http://gowalla.com/spots/960110 World Cup Johannesburg South Africa 7-Jun-10
Loftus Versveld Stadium Loftus Versfeld South http://gowalla.com/spots/1061976 World Cup Pretoria South Africa 7-Jun-10
Loftus Versveld Stadium Loftus Versfeld http://gowalla.com/spots/620475 World Cup Pretoria South Africa 7-Jun-10
Mbombela Stadium Mbombela Stadium http://gowalla.com/spots/1070814 World Cup Nelspruit South Africa 7-Jun-10
Moses Mabhida Stadium Moses Mabhida http://gowalla.com/spots/289625 World Cup Durban South Africa 7-Jun-10
Moses Mabhida Stadium Moses Mabhida Stadium http://gowalla.com/spots/1097744 World Cup Durban South Africa 7-Jun-10
Nelson Mandela Bay Stadium Nelson Mandela Stadium http://gowalla.com/spots/750428 World Cup Port Elizabeth South Africa 1-Jun-10
Peter Mokaba Stadium Peter Mokaba Stadium http://gowalla.com/spots/1067679 World Cup Polokwane South Africa 7-Jun-10
Royal Bafokeng Stadium Royal Bafokeng Stadium http://gowalla.com/spots/1062400 World Cup Rustenburg South Africa 7-Jun-10
Soccer City Soccer City (1) http://gowalla.com/spots/444814 World Cup Johannesburg South Africa 7-Jun-10
Soccer City Soccer City (2) http://gowalla.com/spots/653944 World Cup Johannesburg South Africa 7-Jun-10
Soccer City Soccer City – E Entrance http://gowalla.com/spots/1075717 World Cup Johannesburg South Africa 7-Jun-10
Vodacom Park Free State Stadium http://gowalla.com/spots/805166 World Cup Bloemfontein South Africa 7-Jun-10
Soccer City Soccer City http://gowalla.com/spots/653944 2 11-Jun-10 World Cup Johannesburg South Africa 12-Jun-10
Cape Town Stadium Cape Town Stadium http://gowalla.com/spots/127362 2 11-Jun-10 World Cup Cape Town South Africa 12-Jun-10

Google
Search results…

SE Date Full search term Search term + City State Total results
google.com.au 14-May-10 Socceroos Adelaide Socceroos Adelaide South Australia 161 000
google.com.au 14-May-10 Socceroos Albury Socceroos Albury New South Wales 14 500
google.com.au 15-May-10 Socceroos Alice Springs Socceroos Alice Springs Northern Territory 3 980
google.com.au 14-May-10 Socceroos Ballarat Socceroos Ballarat Victoria 103 000
google.com.au 14-May-10 Socceroos Bathurst Socceroos Bathurst New South Wales 46 400
google.com.au 14-May-10 Socceroos Bendigo Socceroos Bendigo Victoria 89 400
google.com.au 14-May-10 Socceroos Bomaderry Socceroos Bomaderry New South Wales 752
google.com.au 14-May-10 Socceroos Boulder Socceroos Boulder Western Australia 9 440
google.com.au 14-May-10 Socceroos Brisbane Socceroos Brisbane Queensland 247 000
google.com.au 14-May-10 Socceroos Bunbury Socceroos Bunbury Western Australia 25 100
google.com.au 14-May-10 Socceroos Bundaberg Socceroos Bundaberg Queensland 68 600
google.com.au 14-May-10 Socceroos Burnie Socceroos Burnie Tasmania 12 000
google.com.au 14-May-10 Socceroos Cairns Socceroos Cairns Queensland 84 600
google.com.au 14-May-10 Socceroos Canberra Socceroos Canberra Australian Capital Territory 636 000
google.com.au 14-May-10 Socceroos Coffs Harbour Socceroos Coffs Harbour New South Wales 10 300
google.com.au 14-May-10 Socceroos Darwin Socceroos Darwin Northern Territory 94 400
google.com.au 14-May-10 Socceroos Devonport Socceroos Devonport Tasmania 10 100
google.com.au 14-May-10 Socceroos Dubbo Socceroos Dubbo New South Wales 21 600
google.com.au 14-May-10 Socceroos Geelong Socceroos Geelong Victoria 329 000
google.com.au 14-May-10 Socceroos Geraldton Socceroos Geraldton Western Australia 20 100
google.com.au 14-May-10 Socceroos Gladstone Socceroos Gladstone Queensland 11 500
google.com.au 14-May-10 Socceroos Gold Coast Socceroos Gold Coast Queensland 133 000
google.com.au 14-May-10 Socceroos Hervey Bay Socceroos Hervey Bay Queensland 4 490
google.com.au 14-May-10 Socceroos Hobart Socceroos Hobart Tasmania 165 000
google.com.au 14-May-10 Socceroos Kalgoorlie Socceroos Kalgoorlie Western Australia 16 800
google.com.au 14-May-10 Socceroos La Trobe Valley Socceroos La Trobe Valley Victoria 1 340
google.com.au 14-May-10 Socceroos Launceston Socceroos Launceston Tasmania 34 900
google.com.au 14-May-10 Socceroos Lismore Socceroos Lismore New South Wales 18 500
google.com.au 14-May-10 Socceroos Mackay Socceroos Mackay Queensland 51 500
google.com.au 14-May-10 Socceroos Mandurah Socceroos Mandurah Western Australia 16 100
google.com.au 14-May-10 Socceroos Melbourne Socceroos Melbourne Victoria 396 000
google.com.au 14-May-10 Socceroos Mildura Socceroos Mildura Victoria 14 300
google.com.au 14-May-10 Socceroos Newcastle Socceroos Newcastle New South Wales 127 000
google.com.au 14-May-10 Socceroos Nowra Socceroos Nowra New South Wales 6 270
google.com.au 14-May-10 Socceroos Orange Socceroos Orange New South Wales 124 000
google.com.au 14-May-10 Socceroos Orange NSW Socceroos Orange New South Wales 7 460
google.com.au 14-May-10 Socceroos Perth Socceroos Perth Western Australia 193 000
google.com.au 14-May-10 Socceroos Port Macquarie Socceroos Port Macquarie New South Wales 5 280
google.com.au 14-May-10 Socceroos Queanbeyan Socceroos Queanbeyan New South Wales 13 900
google.com.au 14-May-10 Socceroos Rockhampton Socceroos Rockhampton Queensland 24 200
google.com.au 14-May-10 Socceroos Shepparton Socceroos Shepparton Victoria 12 200
google.com.au 14-May-10 Socceroos "Sunshine Coast" Socceroos Sunshine Coast Queensland 6 680
google.com.au 14-May-10 Socceroos Sydney Socceroos Sydney New South Wales 482 000
google.com.au 14-May-10 Socceroos Tamworth Socceroos Tamworth New South Wales 50 300
google.com.au 14-May-10 Socceroos Toowoomba Socceroos Toowoomba Queensland 29 100
google.com.au 14-May-10 Socceroos Townsville Socceroos Townsville Queensland 158 000
google.com.au 14-May-10 Socceroos Tweed Socceroos Tweed New South Wales 32 700
google.com.au 14-May-10 Socceroos Wagga Wagga Socceroos Wagga Wagga New South Wales 6 920
google.com.au 14-May-10 Socceroos Warrnambool Socceroos Warrnambool Victoria 80 800
google.com.au 14-May-10 Socceroos Wodonga Socceroos Wodonga Victoria 19 300
google.com.au 14-May-10 Socceroos Wollongong Socceroos Wollongong New South Wales 106 000
video.google.com.au 15-May-10 socceroos Adelaide socceroos Adelaide South Australia 111
video.google.com.au 15-May-10 socceroos Albury socceroos Albury New South Wales 1
video.google.com.au 15-May-10 socceroos Alice Springs socceroos Alice Springs Northern Territory 0
video.google.com.au 15-May-10 socceroos Ballarat socceroos Ballarat Victoria 1
video.google.com.au 15-May-10 socceroos Bathurst socceroos Bathurst New South Wales 2
video.google.com.au 15-May-10 socceroos Bendigo socceroos Bendigo Victoria 0
video.google.com.au 15-May-10 socceroos Bomaderry socceroos Bomaderry New South Wales 0
video.google.com.au 15-May-10 socceroos Boulder socceroos Boulder Western Australia 0
video.google.com.au 15-May-10 socceroos Brisbane socceroos Brisbane Queensland 102
video.google.com.au 15-May-10 socceroos Bunbury socceroos Bunbury Western Australia 0
video.google.com.au 15-May-10 socceroos Bundaberg socceroos Bundaberg Queensland 0
video.google.com.au 15-May-10 socceroos Burnie socceroos Burnie Tasmania 0
video.google.com.au 15-May-10 socceroos Cairns socceroos Cairns Queensland 0
video.google.com.au 15-May-10 socceroos Canberra socceroos Canberra Australian Capital Territory 15
video.google.com.au 15-May-10 socceroos Coffs Harbour socceroos Coffs Harbour New South Wales 1
video.google.com.au 15-May-10 socceroos Darwin socceroos Darwin Northern Territory 0
video.google.com.au 15-May-10 socceroos Devonport socceroos Devonport Tasmania 0
video.google.com.au 15-May-10 socceroos Dubbo socceroos Dubbo New South Wales 0
video.google.com.au 15-May-10 socceroos Geelong socceroos Geelong Victoria 2
video.google.com.au 15-May-10 socceroos Geraldton socceroos Geraldton Western Australia 0
video.google.com.au 15-May-10 socceroos Gladstone socceroos Gladstone Queensland 0
video.google.com.au 15-May-10 socceroos Gold Coast socceroos Gold Coast Queensland 62
video.google.com.au 15-May-10 socceroos Hervey Bay socceroos Hervey Bay Queensland 0
video.google.com.au 15-May-10 socceroos Hobart socceroos Hobart Tasmania 2
video.google.com.au 15-May-10 socceroos Kalgoorlie socceroos Kalgoorlie Western Australia 0
video.google.com.au 15-May-10 socceroos La Trobe Valley socceroos La Trobe Valley Victoria 0
video.google.com.au 15-May-10 socceroos Launceston socceroos Launceston Tasmania 0
video.google.com.au 15-May-10 socceroos Lismore socceroos Lismore New South Wales 0
video.google.com.au 15-May-10 socceroos Mackay socceroos Mackay Queensland 10
video.google.com.au 15-May-10 socceroos Mandurah socceroos Mandurah Western Australia 0
video.google.com.au 15-May-10 socceroos Melbourne socceroos Melbourne Victoria 237
video.google.com.au 15-May-10 socceroos Mildura socceroos Mildura Victoria 0
video.google.com.au 15-May-10 socceroos Newcastle socceroos Newcastle New South Wales 72
video.google.com.au 15-May-10 socceroos Nowra socceroos Nowra New South Wales 1
video.google.com.au 15-May-10 socceroos Orange socceroos Orange New South Wales 6
video.google.com.au 15-May-10 socceroos Perth socceroos Perth Western Australia 76
video.google.com.au 15-May-10 socceroos Port Macquarie socceroos Port Macquarie New South Wales 0
video.google.com.au 15-May-10 socceroos Queanbeyan socceroos Queanbeyan New South Wales 2
video.google.com.au 15-May-10 socceroos Rockhampton socceroos Rockhampton Queensland 0
video.google.com.au 15-May-10 socceroos Shepparton socceroos Shepparton Victoria 0
video.google.com.au 15-May-10 socceroos Sunshine Coast socceroos Sunshine Coast Queensland 7
video.google.com.au 15-May-10 socceroos Sydney socceroos Sydney New South Wales 281
video.google.com.au 15-May-10 socceroos Tamworth socceroos Tamworth New South Wales 0
video.google.com.au 15-May-10 socceroos Toowoomba socceroos Toowoomba Queensland 0
video.google.com.au 15-May-10 socceroos Townsville socceroos Townsville Queensland 0
video.google.com.au 15-May-10 socceroos Tweed socceroos Tweed New South Wales 0
video.google.com.au 15-May-10 socceroos Wagga Wagga socceroos Wagga Wagga New South Wales 0
video.google.com.au 15-May-10 socceroos Warrnambool socceroos Warrnambool Victoria 0
video.google.com.au 15-May-10 socceroos Wodonga socceroos Wodonga Victoria 0
video.google.com.au 15-May-10 socceroos Wollongong socceroos Wollongong New South Wales 3

hi5
Need more data overall from this for my other research…

Service League Team Community name url Members Created Category Type Language Country Checked
hi5 World Cup Soccer Socceroos SOCCEROOS!!! http://www.hi5.com/friend/group/568742–SOCCEROOS%2521%2521%2521–front-html 8 17-Nov-05 Sports and Recreations Public English United States of America 15-May-10
hi5 World Cup Soccer Socceroos socceroos http://www.hi5.com/friend/group/631994–socceroos–front-html 28 24-Dec-05 Sports and Recreations Public English Australia 15-May-10
hi5 World Cup Soccer Socceroos Socceroos are going to the World Cup! http://www.hi5.com/friend/group/569838–Socceroos%2Bare%2Bgoing%2Bto%2Bthe%2BWor–front-html 4 18-Nov-05 Sports and Recreations Public English United States of America 15-May-10
hi5 World Cup Soccer Socceroos THE SOCCEROOS http://www.hi5.com/friend/group/1113808–THE%2BSOCCEROOS–front-html 14 28-Jun-06 Sports and Recreations Public English 15-May-10
hi5 World Cup Soccer Socceroos socceroos well done http://www.hi5.com/friend/group/1127775–socceroos%2Bwell%2Bdone–front-html 34 4-Jul-06 Sports and Recreations Public English 15-May-10
hi5 World Cup Soccer Socceroos Aussie Socceroos http://www.hi5.com/friend/group/1512512–Aussie%2BSocceroos–front-html 43 8-Dec-06 Sports and Recreations Public English Malta 15-May-10
hi5 World Cup Soccer Socceroos SOCCEROOS http://www.hi5.com/friend/group/567347–%2BSOCCEROOS–front-html 4 17-Nov-05 Sports and Recreations Public English United States of America 15-May-10
hi5 World Cup Soccer Socceroos SOUTH AUSTRALIA _GO http://www.hi5.com/friend/group/1066519–SOUTH%2BAUSTRALIA%2B_GO%2BTHE%2BSOCCER–front-html 1 10-Jun-06 Cultures and Community Moderated English Australia 15-May-10

Icerocket
A blog search engine…

League Team Term Date Category Post total Date checked URL
World Cup Socceroos Socceroos 27-May-10 Blogs 22 28-May-10 http://www.icerocket.com/search?tab=blog&q=socceroos&lng=&dl=05%2F27%2F2010&dh=05%2F27%2F2010
World Cup Socceroos Socceroos 26-May-10 Blogs 29 28-May-10 http://www.icerocket.com/search?tab=blog&q=socceroos&lng=&dl=05%2F26%2F2010&dh=05%2F26%2F2010
World Cup Socceroos Socceroos 25-May-10 Blogs 31 28-May-10 http://www.icerocket.com/search?tab=blog&q=socceroos&lng=&dl=05%2F25%2F2010&dh=05%2F25%2F2010
World Cup Socceroos Socceroos 24-May-10 Blogs 51 28-May-10 http://www.icerocket.com/search?tab=blog&q=socceroos&lng=&dl=05%2F24%2F2010&dh=05%2F24%2F2010
World Cup Socceroos Socceroos 23-May-10 Blogs 19 28-May-10 http://www.icerocket.com/search?tab=blog&q=socceroos&lng=&dl=05%2F23%2F2010&dh=05%2F23%2F2010
World Cup Socceroos Socceroos 22-May-10 Blogs 8 28-May-10 http://www.icerocket.com/search?tab=blog&q=socceroos&lng=&dl=05%2F22%2F2010&dh=05%2F22%2F2010
World Cup Socceroos Socceroos 21-May-10 Blogs 14 28-May-10 http://www.icerocket.com/search?tab=blog&q=socceroos&lng=&dl=05%2F21%2F2010&dh=05%2F21%2F2010
World Cup Socceroos Socceroos 20-May-10 Blogs 19 28-May-10 http://www.icerocket.com/search?tab=blog&q=socceroos&lng=&dl=05%2F20%2F2010&dh=05%2F20%2F2010
World Cup Socceroos Socceroos 31-May-10 Blogs 28 2-Jun-10 http://www.icerocket.com/search?tab=blog&q=socceroos&lng=&dl=05%2F31%2F2010&dh=05%2F31%2F2010
World Cup Socceroos Socceroos 30-May-10 Blogs 19 2-Jun-10 http://www.icerocket.com/search?tab=blog&q=socceroos&lng=&dl=05%2F30%2F2010&dh=05%2F30%2F2010
World Cup Socceroos Socceroos 29-May-10 Blogs 16 2-Jun-10 http://www.icerocket.com/search?tab=blog&q=socceroos&lng=&dl=05%2F29%2F2010&dh=05%2F29%2F2010

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An interview with the CEO of the Canberra United

Posted by Laura on Saturday, 5 June, 2010

On Friday, I had the pleasure of talking to Heather Reid and Russ Gibbs at Canberra United.  I’ve tried to convey as accurately as possible what they have told me based on my memory and I asked their permission to reference them in my blog and paper while I met with them.

If you’re not familiar with the Canberra United, they are a W-League team based out of Canberra.  Unlike other teams in the W-League, they do not share a name or facilities with an A-League club.  Most of the funding and general support for the W-League comes from state based football associations.  This support insures a certain degree of financial stability that they might not be able to afford otherwise.  Some players in the league are paid but many are not.  The W-League was created in order to foster high levels of competition that could feed Australia’s women’s national football team, the Matildas.   The league intentionally schedules their games around the Matilda’s schedules to avoid conflicts for players. This has been successful in that many of the Matildas that played in the AFC championship played for W-League, three of whom play for the Canberra United.  The Canberra United have the highest average attendance of any team in the league, with over 1,000 people attending home matches.

My purpose in talking to them was to help provide background knowledge for my literature review and to generally enhance my understanding of Australian team sport as it may apply other parts of my research.  Going in, I had four questions I wanted answers to.  These questions were:

1. How do you define fandom?
2. How do you reach out to the fan community?
3. How much influence does league management provide in terms of defining fandom and how to engage in outreach?  Do they give guidance on social media policies?
4. How much do other sports, teams and leagues play a role in development and implementation of concepts related to fan engagement and social media?

The research out there about sport fandom defines it differently depending on your relationship to it.  Sport marketing and management literature tends to define fans and fandom as spectatorship or viewers.  Sport sociologist and historians tend to define fandom as identity that is sustained over longer periods of time.  Newspapers and fans themselves tend to define fandom as identity coupled with actions to express that.  I was interested to see how a team would define that.  In the case of the Canberra United, they define fandom for their team based on spectatorship.  In the case of spectatorship, it is not a wide definition of any possible fans but rather a subset of people they have identified as having the highest potential to attend their games.  The group that the team has decided to target is the female players in Capital Football, the ACT’s state soccer organization.  This is a group that the team feels would turn out to see the games as they are already interested in soccer, have knowledge of the club, and may dream of playing on that level or for the Matildas.    It is also easy to target as the team has access to Capital Football’s membership list.  They can easily send out e-mails to the members before a game to encourage them to attend and after a game to let them know the results.

Beyond that population, the club also hopes to attract an audience of general football fans located in the ACT.  The Canberra United are the highest level of soccer in the territory and play during the summer, when there are fewer sport options for people to watch.  When watching the team, fans have the potential to see future and current Matilidas, something that they might not otherwise have a chance to see regularly.

Most of the outreach that the team does involves reaching out through Capital Football.  They have a database of members which makes this easy to access this population.  Beyond that, they do outreach through sponsor related events.  Their major form of outreach beyond those two venues involves their website:  canberraunited.com.au. The site includes information about the W-League, the team and local Canberra football clubs.  When shown data regarding how the club ranked on Alexa compared to A-League clubs, they were pleased.  W-League sites, with the exception of the Canberra United, are hosted as subpages inside A-League sites.  It is not possible to use publicly available data to distinguish between different pages.  Using Alexa, the Canberra United ranked 52,076 in Australia.  This compares to 50,430 for the Adelaide United, 60,807 for the Central Coast Mariners and 26,091 for the Sydney Football Club.  The Canberra United outperformed two teams, are about even with one, and are behind three teams.  This comparatively high rank happened when the team is not playing and against A-League sites that have a bigger attendance draw than the Canberra United.  In addition to the website, the team has ventured some into social media with an official presence on Facebook, where they have 460 fans. When we looked through a list of networks that their followers belonged to, they were able to explain pretty much every network on the list. The team has a Twitter account but they do not actively maintain it.  In the future, they plan to grow their social media presence.

The club has a fair amount of autonomy when it comes to making decisions regarding how to promote their team in their own market and online.  The W-League has their own promotions that are intended at promoting the league as a whole and the Canberra United participate in those promotional events.  The club also has some guidance from Capital Football.   Still, there is no indication that there are a lot of restrictions regarding how the club goes about promoting themselves.  The W-League does not have a formal policy regarding social media usage for its clubs or players in the league.  Canberra United also does not have such a policy as it has not been an issue so far.  Senator Kate Lundy is involved with the Canberra United and is keenly interested in social media and the law.  She is apparently helping the club think about the legal implications involved with this issue.

The team is aware of what other teams and some of the other leagues in Australia are   doing.  They were able to discuss how the AFL handled things compared to the NRL, and were willing to speculate as to how each league would handle certain situations.  They are also aware of what is going on with the Socceroos and the Matildas.  However, they did not know if the FFA had official policies regarding player usage of social media.  This was interesting in that player usage has been an issue the media has paid attention to in the run up to the World Cup, with the US allowing players to use social media but England banning players from using it. The team appeared to be more aware of other Australian leagues than they were of how international footballing bodies handled social media and marketing related issues.

Several other things were discussed that are not easy to categorize as part of the four questions.  These were rather interesting.  The team is aware of the major blogs and message boards that cover their team.  One of these included Girls With Game, girlswithgame.blogspot.com/ .  Another was Capital Punishment, capitalpunishment.forumotion.net/canberra-united-w-league-f3/ .  It sounded like they monitor them to see what people are saying.  They were not as aware of the Wikipedia article about themselves.  They did find it thorough and assumed that some of content was generated by finding information from their site.

Another issue discussed was the marketing of the W-League.  If you’ve been to their site or seen some of their promotional pictures, the players look like models with their hair done and wearing lots of makeup.  This was originally done as the W-League was aiming for a teenaged girl audience and because some in the league believe that sex sells.  Players were given the option of it they wanted to be photographed like that and participate in a sponsor-related event where they were asked to model clothes.  There was a question of “Was that sexist?”  The team told me that the players did not necessarily feel that it was because they were given a choice and they were portrayed positively.  Some of them considered it very feminist in that they could be high level athletes who are also capable of being beautiful women.

One issue I brought up was the issue of being female fanspace.  I referenced a study done involving the WNBA and how lesbians carved out their own space and definition of the league as being lesbian friendly.  This happened in a space that is not obviously queer space and is shared equally by other groups that a team might have greater incentive to maintain.  I asked how this type of issue was handled inside the W-League.  According to the Canberra United, part of the early marketing attempts by the W-League were to counter stereotypes of female athletes as lesbians by using advertising that played up on the players’ femininity with the modeling type pictures. I was also led to believe that this was an ongoing issue with women’s sports defined as pinks vs. ponytails, where some teams and players have gone out of their way to identify one way or another. My impression of what they said was that this was a regular battle of how to be as inclusive as possible while realizing that certain segments are not going to be very tolerant of each other.

In conclusion, the Canberra United use a definition of sport similar to those described by sports marketers.  The only caveat is that they more narrowly define spectator to specific populations they are intentionally targeting.  The club has a great deal of freedom to define their target audience and create their own social media policies.  Most of the team’s influence for how to handle marketing and social media policies comes from within Australia.

In preparation for talking with the Canberra United, I completed an overview of the size of the online community for the team.  It can be found at : ozziesport.com/Canberra_United.pdf

Related Posts:

Most popular official team pages on Facebook

Posted by Laura on Sunday, 30 May, 2010

I’ve been data collecting again. In this case, I was updating my Facebook group and fan pages member totals. Eventually, this will all be written up and include an analysis of some patterns that exist. In the meantime, I feel the need to share of this data as the results… surprised me.  I was curious as to which Australian team had the most popular official Facebook page.  Bearing in mind that outside the AFL and NRL, my inclusion list is limited and that not every team has an official page… This list should not be considered all comprehensive.  Still, it gives a fairly good idea of what may be going on Facebook:

League Team Name Total members
Rugby League/State of Origin Queensland Maroons Queensland Maroons 96751
World Cup Soccer Socceroos Socceroos – Australian National Football Team 59215
AFL Essendon Bombers Essendon FC 54556
NRL Brisbane Lions Brisbane Broncos 51458
AFL Adelaide Crows Adelaide Crows 42119
AFL West Coast Eagles West Coast Eagles 38541
AFL Collingwood Magpies Collingwood Football Club 35516
AFL St. Kilda Saints St Kilda Football Club 26072
NRL Gold Coast Titans Gold Coast Titans 20975
AFL Fremantle Dockers Fremantle Football Club 19244
AFL Carlton Blues Carlton Football Club 18554
AFL Hawthorn Hawks Hawthorn Football Club 17996
NRL Manly-Warringah Sea Eagles Manly-Warringah Sea Eagles 17691
NRL Wests Tigers Wests Tigers – Official National Rugby League Club 16521
NRL Newcastle Knights Newcastle Knights 14337
NRL Sydney Roosters The Official Sydney Roosters Page 13923
AFL North Melbourne Kangaroos North Melbourne Football Club 12682
AFL Port Adelaide Power Port Adelaide Football Club 11906
NRL Cronulla-Sutherland Sharks Cronulla Sharks 10416
AFL Richmond Tigers Richmond FC 7805
AFL Richmond Tigers Richmond FC 7805
AFL Melbourne Demons Melbourne Football Club 6995
AFL Western Bulldogs Western Bulldogs 6383
AFL Geelong Cats Geelong Cats Insider 5264
NRL Melbourne Storm Storm Man 4778
NRL North Queensland Cowboys North Queensland Toyota Cowboys 2948
NRL Canberra Raiders Canberra Raiders 2883
Super 14 ACT Brumbies Official Brumbies Fan Page 2123
Women’s Flat Track Derby Association Western Sydney Rollers Western Sydney Rollers 1659
Rugby League/State of Origin New South Wales Blues New South Wales Rugby League 1297
SEABL SEABL SEABL 560
WNBL Bendigo Spirit The Official Bendigo Spirit Basketball 174
WNBL Townsville Fire Townsville McCafe Fire 114
WNBL Bendigo Spirit WNBL – Bendigo Spirit 87

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Jason Akermanis follow up

Posted by Laura on Saturday, 22 May, 2010

This isn’t much of a follow up. I was out walking after having read a few chapters in The Australian football business : a spectator’s guide to the VFL / Bob Stewart and I began wondering if there were some geographic pattens in who was condemning Jason Akermanis on Facebook, where condemning equals joining a group or liking a fan page that criticized his comment.

There were two real options to create comparisons: Get information from a few of the smaller groups with 10 or fewer members and declare them representative of each position or find a larger sample and get the network affiliation for all members of the larger group. I decided on the second. Jason Akermanis is a homophobe. is a Facebook group that has gained 281 members since May 20 for a total of 427 members. It appears to have been created directly in response to Jason’s comments and could be seen as condemning them. When scrolling through the membership list, I found 24 people who listed a network they belonged to. We’ll call this the dislike Jason group. As a control group of people who “like” Jason, I chose The Jason Akermanis Appreciation Society. It had 457 members on May 22, up only three from May 20. 24 people in this group also had a network listed. This group should be his fanbase. Their lack of quitting should not be read as supporting his comments: Non-action does not imply support. I’m mostly after the idea of are these two separate groups similar based on location. The following table was generated after tabulating how many people from each group listed specific networks:

Network Dislike Like
Ballarat 1 0
Binghamton 0 1
Box Hill High School 1 0
Burnside State High School 0 1
Cairns State High School 1 0
Charles Sturt University 0 1
Deakin 1 0
Esperance Senior High School 0 1
Essendon Keilor College 0 1
Flinders 0 1
Griffith 1 0
Haileybury College 0 1
Heathfield High School 0 1
iiNet 1 0
Illawarra Sports High School 1 0
Ivanhoe Girls’ Grammar School 0 1
La Trobe University 1 2
MacKillop College 0 1
Metso 0 1
Mirrabooka Senior High School 0 1
Monash 9 1
Newcastle 1 0
Overnewton Anglican Community College 0 1
Star Of The Sea 1 0
Star of the Sea College 1 0
University of Melbourne 1 2
University of New England 1 0
University of Sydney 2 0
University of Zimbabwe 0 1
UNSW 0 1
UWA 0 1
Victoria AU 0 2
Wesley College 0 1

The simple answer appears to be yes, there is a difference between the two. Fans of Jason appear to be more evenly distributed across various networks. Of the high schools and colleges I could easily identify, 3 were in the dislike Jason group and 7 were in the like Jason group. 18 university students joined the anti-group versus 13 in the like group. (These numbers are probably off. I’m not completely familiar with all the schools involved so some were not counted.) This suggests that university students were more likely to condemned the comments compared to high school students… or at least, university students were more willing to indicate their displeasure on a public profile. That is a bit interesting. It would be nice to have a Facebook data miner so I could see if larger patterns like this existed.

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Benchmarking: Jason Akermanis on Facebook and Google

Posted by Laura on Thursday, 20 May, 2010

This is a quick data dump post.  I know who Jason Akermanis is because I saw him play this past weekend in Canberra.  I’ve been told he has a tendency to open his mouth and speak frankly in such a way that his previous club didn’t like him.  Thus, it was apparently not that surprising that he opened his mouth and offended people today.  I may or may not be interested in writing about him and the response to his comments at a later date.  It will come down to time and interest.  Still, benchmarks in case I do and data dumping now for those who might want to write an analysis that I’m not keen to write right now.

Google data

This data was retrieved between 6pm and 7pm on May 20, 2010 Canberra time.   It was retrieved using manual screen scraping.  (I visited each page and copy and pasted the number.)  I was not logged in to any account at the time to prevent my previous searches from influencing the numbers.  The API was not used.  The SE stands for search engine that was used to get the number.  (There are sometimes differences between .com and .com.au.) The Jason story is beginning to circulate but doesn’t appear to be widely picked up outside the metro areas so far. I added a by city component because I find geographic patterns interesting.

SE Date Full search term Search term + City State Total results
news.google.com 20-May-10 Jason Akermanis Jason Akermanis 78
news.google.com.au 20-May-10 Jason Akermanis Jason Akermanis 78
google.com.au 20-May-10 Jason Akermanis Jason Akermanis 62500
video.google.com.au 20-May-10 Jason Akermanis Jason Akermanis 148
google.com.au 20-May-10 ‘Jason Akermanis Geelong Jason Akermanis Geelong Victoria 269000
google.com.au 20-May-10 ‘Jason Akermanis Mackay Jason Akermanis Mackay Queensland 170000
google.com.au 20-May-10 ‘Jason Akermanis Melbourne Jason Akermanis Melbourne Victoria 47000
google.com.au 20-May-10 ‘Jason Akermanis Brisbane Jason Akermanis Brisbane Queensland 45100
google.com.au 20-May-10 ‘Jason Akermanis Sydney Jason Akermanis Sydney New South Wales 42500
google.com.au 20-May-10 ‘Jason Akermanis Adelaide Jason Akermanis Adelaide South Australia 37800
google.com.au 20-May-10 ‘Jason Akermanis Richmond Jason Akermanis Richmond New South Wales 35200
google.com.au 20-May-10 ‘Jason Akermanis Ballarat Jason Akermanis Ballarat Victoria 34500
google.com.au 20-May-10 ‘Jason Akermanis Bendigo Jason Akermanis Bendigo Victoria 31400
google.com.au 20-May-10 ‘Jason Akermanis Gold Coast Jason Akermanis Gold Coast Queensland 30100
google.com.au 20-May-10 ‘Jason Akermanis Perth Jason Akermanis Perth Western Australia 23500
google.com.au 20-May-10 ‘Jason Akermanis Bunbury Jason Akermanis Bunbury Western Australia 22300
google.com.au 20-May-10 ‘Jason Akermanis Palmerston Jason Akermanis Palmerston Northern Territory 21900
google.com.au 20-May-10 ‘Jason Akermanis Mandurah Jason Akermanis Mandurah Western Australia 21400
google.com.au 20-May-10 ‘Jason Akermanis Tweed Jason Akermanis Tweed New South Wales 20400
google.com.au 20-May-10 ‘Jason Akermanis Warrnambool Jason Akermanis Warrnambool Victoria 18100
google.com.au 20-May-10 ‘Jason Akermanis Launceston Jason Akermanis Launceston Tasmania 12600
google.com.au 20-May-10 ‘Jason Akermanis Wollongong Jason Akermanis Wollongong New South Wales 12600
google.com.au 20-May-10 ‘Jason Akermanis Bathurst Jason Akermanis Bathurst New South Wales 10200
google.com.au 20-May-10 ‘Jason Akermanis Toowoomba Jason Akermanis Toowoomba Queensland 9960
google.com.au 20-May-10 ‘Jason Akermanis Canberra Jason Akermanis Canberra Australian Capital Territory 9460
google.com.au 20-May-10 ‘Jason Akermanis Rockhampton Jason Akermanis Rockhampton Queensland 7030
google.com.au 20-May-10 ‘Jason Akermanis Newcastle Jason Akermanis Newcastle New South Wales 6320
google.com.au 20-May-10 ‘Jason Akermanis Albury Jason Akermanis Albury New South Wales 6130
google.com.au 20-May-10 ‘Jason Akermanis Geraldton Jason Akermanis Geraldton Western Australia 5800
google.com.au 20-May-10 ‘Jason Akermanis Murray Bridge Jason Akermanis Murray Bridge South Australia 5760
google.com.au 20-May-10 ‘Jason Akermanis Shepparton Jason Akermanis Shepparton Victoria 5190
google.com.au 20-May-10 ‘Jason Akermanis Cairns Jason Akermanis Cairns Queensland 5000
google.com.au 20-May-10 ‘Jason Akermanis Tamworth Jason Akermanis Tamworth New South Wales 4950
google.com.au 20-May-10 ‘Jason Akermanis Melton Jason Akermanis Melton Victoria 4590
google.com.au 20-May-10 ‘Jason Akermanis Lismore Jason Akermanis Lismore New South Wales 4570
google.com.au 20-May-10 ‘Jason Akermanis Nowra Jason Akermanis Nowra New South Wales 4290
google.com.au 20-May-10 ‘Jason Akermanis Gawler Jason Akermanis Gawler South Australia 3610
google.com.au 20-May-10 ‘Jason Akermanis Sunshine Coast Jason Akermanis Sunshine Coast Queensland 3210
google.com.au 20-May-10 ‘Jason Akermanis Strathalbyn Jason Akermanis Strathalbyn South Australia 3080
google.com.au 20-May-10 ‘Jason Akermanis Naracoorte Jason Akermanis Naracoorte South Australia 2930
google.com.au 20-May-10 ‘Jason Akermanis Dubbo Jason Akermanis Dubbo New South Wales 2640
google.com.au 20-May-10 ‘Jason Akermanis Orange Jason Akermanis Orange New South Wales 2490
google.com.au 20-May-10 ‘Jason Akermanis Bundaberg Jason Akermanis Bundaberg Queensland 2370
google.com.au 20-May-10 ‘Jason Akermanis Devonport Jason Akermanis Devonport Tasmania 2370
google.com.au 20-May-10 ‘Jason Akermanis Kalgoorlie Jason Akermanis Kalgoorlie Western Australia 2250
google.com.au 20-May-10 ‘Jason Akermanis Darwin Jason Akermanis Darwin Northern Territory 2160
google.com.au 20-May-10 ‘Jason Akermanis Queanbeyan Jason Akermanis Queanbeyan New South Wales 1980
google.com.au 20-May-10 ‘Jason Akermanis Mildura Jason Akermanis Mildura Victoria 1800
google.com.au 20-May-10 ‘Jason Akermanis Windsor Jason Akermanis Windsor New South Wales 1720
google.com.au 20-May-10 ‘Jason Akermanis Hobart Jason Akermanis Hobart Tasmania 1580
google.com.au 20-May-10 ‘Jason Akermanis Wodonga Jason Akermanis Wodonga Victoria 1520
google.com.au 20-May-10 ‘Jason Akermanis Hervey Bay Jason Akermanis Hervey Bay Queensland 1510
google.com.au 20-May-10 ‘Jason Akermanis Maitland Jason Akermanis Maitland New South Wales 1360
google.com.au 20-May-10 ‘Jason Akermanis Townsville Jason Akermanis Townsville Queensland 1300
google.com.au 20-May-10 ‘Jason Akermanis Port Pirie Jason Akermanis Port Pirie South Australia 988
google.com.au 20-May-10 ‘Jason Akermanis Boulder Jason Akermanis Boulder Western Australia 800
google.com.au 20-May-10 ‘Jason Akermanis Loxton Jason Akermanis Loxton South Australia 786
google.com.au 20-May-10 ‘Jason Akermanis Clare Jason Akermanis Clare South Australia 697
google.com.au 20-May-10 ‘Jason Akermanis Burnie Jason Akermanis Burnie Tasmania 650
google.com.au 20-May-10 ‘Jason Akermanis Port Augusta Jason Akermanis Port Augusta South Australia 626
google.com.au 20-May-10 ‘Jason Akermanis Berri Jason Akermanis Berri South Australia 545
google.com.au 20-May-10 ‘Jason Akermanis Gladstone Jason Akermanis Gladstone Queensland 482
google.com.au 20-May-10 ‘Jason Akermanis Alice Springs Jason Akermanis Alice Springs Northern Territory 439
google.com.au 20-May-10 ‘Jason Akermanis Whyalla Jason Akermanis Whyalla South Australia 348
google.com.au 20-May-10 ‘Jason Akermanis Coffs Harbour Jason Akermanis Coffs Harbour New South Wales 273
google.com.au 20-May-10 ‘Jason Akermanis Wagga Wagga Jason Akermanis Wagga Wagga New South Wales 253
google.com.au 20-May-10 ‘Jason Akermanis Mount Gambier Jason Akermanis Mount Gambier South Australia 246
google.com.au 20-May-10 ‘Jason Akermanis Victor Harbor Jason Akermanis Victor Harbor South Australia 245
google.com.au 20-May-10 ‘Jason Akermanis Goolwa Jason Akermanis Goolwa South Australia 219
google.com.au 20-May-10 ‘Jason Akermanis Port Lincoln Jason Akermanis Port Lincoln South Australia 179
google.com.au 20-May-10 ‘Jason Akermanis Millicent Jason Akermanis Millicent South Australia 177
google.com.au 20-May-10 ‘Jason Akermanis Renmark Jason Akermanis Renmark South Australia 176
google.com.au 20-May-10 ‘Jason Akermanis La Trobe Valley Jason Akermanis La Trobe Valley Victoria 174
google.com.au 20-May-10 ‘Jason Akermanis Port Macquarie Jason Akermanis Port Macquarie New South Wales 135
google.com.au 20-May-10 ‘Jason Akermanis Mooroopna Jason Akermanis Mooroopna Victoria 128
google.com.au 20-May-10 ‘Jason Akermanis Bordertown Jason Akermanis Bordertown South Australia 117
google.com.au 20-May-10 ‘Jason Akermanis Wallaroo Jason Akermanis Wallaroo South Australia 95
google.com.au 20-May-10 ‘Jason Akermanis Ceduna Jason Akermanis Ceduna South Australia 85
google.com.au 20-May-10 ‘Jason Akermanis Tanunda Jason Akermanis Tanunda South Australia 71
google.com.au 20-May-10 ‘Jason Akermanis Roxby Downs Jason Akermanis Roxby Downs South Australia 28
google.com.au 20-May-10 ‘Jason Akermanis Moonta Jason Akermanis Moonta South Australia 8
google.com.au 20-May-10 ‘Jason Akermanis Nuriootpa Jason Akermanis Nuriootpa South Australia 7
google.com.au 20-May-10 ‘Jason Akermanis Bomaderry Jason Akermanis Bomaderry New South Wales 4

Facebook

Before I did Google, I looked at Facebook.  This was done between 5:30 and 6:00pm Canberra time on May 20, 2010.  The Jason situation had already hit Facebook as there was a Facebook group dedicated to being unhappy with Jason by that time.  I found these fan pages by searching for him.  I did not include people or groups in this sample.  None of these pages appear to be officially connected to either the AFL, the Western Bulldogs or Jason Akermanis.

Name Url Total members Type Date checked
Jason Akermanis https://www.facebook.com/pages/Jason-Akermanis/107712129252191 56 Page 20-May-10
Jason Akermanis https://www.facebook.com/pages/Jason-Akermanis/105738419448658 6 Page 20-May-10
Jason Akermanis https://www.facebook.com/pages/Jason-Akermanis/373300971735 0 Page 20-May-10
Jason Akermanis https://www.facebook.com/pages/Jason-Akermanis/376142636801 62 Athlete 20-May-10
Jason Akermanis https://www.facebook.com/pages/Jason-Akermanis/301148780410 307 Athlete 20-May-10
Jason Akermanis Biography https://www.facebook.com/pages/Jason-Akermanis-Biography/106142142741832 2 Page 20-May-10
Jason Akermanis Autobiography https://www.facebook.com/pages/Jason-Akermanis-Autobiography/106446502709782 2 Page 20-May-10
Jason Akermanis, you are a MORON! https://www.facebook.com/pages/Jason-Akermanis-you-are-a-MORON/109009685810123 22 Page 20-May-10
The Battle Within by Jason Akermanis https://www.facebook.com/pages/The-Battle-Within-by-Jason-Akermanis/110570445624262 2 Page 20-May-10
Jason Akermanis: Homophobe and complete fuckwit! https://www.facebook.com/pages/Jason-Akermanis-Homophobe-and-complete-fuckwit/105067262872425 118 Page 20-May-10

I’m going to speculate that two of those are likely to see an increase in membership over the next couple of days.  How large an increase, I do not yet know and do not feel comfortable speculating about.

After that, it occurred to me that it would be a good idea to benchmark the Facebook groups. These can be easy to create. When I looked, there turned out to be a number of them dedicated to Jason, some of which were created in response to the situation. As I have no previous benchmarks, I can’t tell when some of the larger groups were created. Still, this is where the groups about Jason stand now.

Name Url Total members Type Date checked
Jason Akermanis https://www.facebook.com/group.php?gid=124872100865630 2 Group 20-May-10
Jason Akermanis is a homophobe. https://www.facebook.com/group.php?gid=118380594866779 146 Group 20-May-10
Jason Akermanis is a dick https://www.facebook.com/group.php?gid=118537708183794 14 Group 20-May-10
Jason Akermanis Is Totally Gay https://www.facebook.com/group.php?gid=118573961511057 1 Group 20-May-10
jason akermanis is amazing! https://www.facebook.com/group.php?gid=344061166761 12 Group 20-May-10
The Jason Akermanis Appreciation Society https://www.facebook.com/group.php?gid=20900401086 454 Group 20-May-10
Jason Akermanis is a legend https://www.facebook.com/group.php?gid=10308061363 201 Group 20-May-10
Jason Akermanis handstand appreciation society https://www.facebook.com/group.php?gid=19647855868 88 Group 20-May-10
Only Homophobes think Jason Akermanis is a homophobe! https://www.facebook.com/group.php?gid=128825660465576 1 Group 20-May-10
Jason Akermanis for Brownlow 2008 https://www.facebook.com/group.php?gid=16522463154 9 Group 20-May-10
Jason Akermanis for Brownlow 2008 https://www.facebook.com/group.php?gid=16522463154 9 Group 20-May-10
Jason Akermanis should be locked and gagged in a closet! https://www.facebook.com/group.php?gid=109095775801131 10 Group 20-May-10
Jason Akermanis is a F*ckwit https://www.facebook.com/group.php?gid=18564050741 26 Group 20-May-10
Jason Akermanis to win the Coleman medal. https://www.facebook.com/group.php?gid=21877556009 9 Group 20-May-10
Jason Akermanis Can’t Drive A Race Car https://www.facebook.com/group.php?gid=123972501889 2 Group 20-May-10
JASON AKERMANIS’S IQ OF A PLANT https://www.facebook.com/group.php?gid=107444465957654 8 Group 20-May-10
Anything To Do With Footy. https://www.facebook.com/group.php?gid=46374304132 1041 Group 20-May-10
for people who wanna see Jason Akermanis shove his head up his own Ass https://www.facebook.com/group.php?gid=38642639632 42 Group 20-May-10
Akermaniacs!! https://www.facebook.com/group.php?gid=13979751018 87 Group 20-May-10
It’s All Good – in memory of Andrea Louise Bell 11-4-78 to 19-9-03 https://www.facebook.com/group.php?gid=33117363124 97 Group 20-May-10

Related Posts:

Online Activity in the Wake of the Melbourne Storm Controversy

Posted by Laura on Thursday, 20 May, 2010

A copy of this can be found in PDF form at : ozziesport.com/storm.pdf .  The pdf version that includes footnotes that explain the methodology used and contain additional links.


Online Activity in the Wake of the Melbourne Storm Controversy

By Laura Hale, University of Canberra

On April 22, 2010, the news of salary cap violations on the part of the Melbourne Storm broke online in such publications as the Fox Sports, on television including ABC news and on multiple social networks including Facebook and Twitter. By April 23, the news was available in various print publications including The Australian and the Sydney Morning Herald. During the news coverage, NRL fans learned that the team had been fined $1.8 million, stripped of two premiereships and were not eligible to earn points towards 2010’s premiership. (“Melbourne storm stripped,” 2010) The team was being punished for salary cap violations over the past five years, where the total cap violation in that period was $1.7 million with $400,000 of that total cap violation occurring in 2009. (“Melbourne storm stripped,” 2010)

Early in the coverage of the Melbourne Storm, several issues were discussed including the impact this would have on the fan base for the team, the subsequent economic fallout for Storm and other clubs in the league, and if the players would try to leave the club or lower their performance level. The consequences that people feared have yet to bear out: The fan base for the Melbourne Storm has grown, attendance has not fallen, membership is up and players have not left the team and the team continues to win.

This article will examine the online response to the Melbourne Storm controversy. Specifically, it will look at the interest patterns on several networks, follow patterns on Twitter and Facebook, and activity levels on 43things, wikis and Yahoo!Groups. It will prove that, on the whole, the controversy has not eroded the online fanbase for the team and has resulted in an increased profile for the team in ways can have a net positive for the team and their sponsors.


Profile Interest

One way to quickly gage online interest for a team is to check the number of people who list them as an interest on social networks that include that option. The level of interest on a network will, in general, increase over time. Including an interest is a rather passive activity that most people do at the time that they signup on a service. They may update their interests once a year when they do an overhaul on their profile. Other factors may result in an update of interests, most notably a desire to associate or disassociate with certain people and organizations. The latter can generally require a certain amount of rage and disillusionment and does not happen that often. For adding interests, it can require a certain degree of wanting to stand in solidarity with some one or thing in the face of perceived oppression. Adding or removing an interest will generally require a large emotional response in people to motivate them to change their interests on social networks where an individual has not been active in the past six months. These conditions mean that numbers for interests are relatively stable or increase. A big shift downward is possible but unlikely.

Did the Melbourne Storm controversy result in people being motivated to update their interests to include or exclude the team? Yes and no, many people added them as an interest on Facebook but the numbers remained level across several other networks.

As of January 9, 2010, 17,020 had listed the Melbourne Storm as an interest on Facebook. By May 9, 2010, this number had increased to 41,240, or 24,220 new people. From January 9 to May 9, 2010, there was also an increase of roughly 120 fans within fifty miles of Hobart adding the team as an interest, going from less than 20 to 140. Canberra saw a similar increase in fans, going from 140 on January 9 to 1,020 by May 9, 2010, an increase of 880 new people listing the team as an interest. For fans within fifty miles of Cranbourne, there was an increase of 5,540 fans going from 7,140 fans on January 9 to 12,580 fans on May 9, 2010. Some of this increase on Facebook can be possibly attributed to a change in Facebook in mid-April, where people were encouraged to add their interests as likes of fanpages and vice versa. (Albanesius, 2010) It cannot entirely explain the shift as the official Melbourne Storm page is a user page, not a fan page so the interest to liking will not be automatically converted. At the same time, the number of people listing the team as an interest is roughly ten times as many who follow the Storm’s official Facebook profile and suggests that interest listing is independent of following the official team presence.

In addition to the Melbourne Storm interest on Facebook, there have been two new interests related to the storm created in the wake of the controversy: “Shame On You Melbourne Storm” with fewer than twenty people listing it as an interest, and “Sucked In Melbourne Storm Haha” with 3,240 people listing it as an interest. The latter definitely connects to a Facebook fanpage with the same name, which has 8,432 people who like it.

While Facebook saw an explosion in growth of people listing the team as an interest, other sites allowing interest listing on profiles remained stagnant or saw limited growth. This includes bebo, where there has been no change as of April 28 and May 9 from 402 people that was originally recorded on March 18, 2010. Blogger saw some growth for the number of people listing the team as an interest. As of January 18, 2010, four people had listed the team. By May 9, 2010, six people had listed them as an interest. As the time frame is wider than that of bebo, it might be possible to account for the increase as a pre-season boost, rather than in response to the controversy. Either way, this was an increase of fifty percent for new people listing the team as an interest.

LiveJournal saw no growth in people listing the team as an interest between January 10 and May 9, 2010. Of the 25 LiveJournal accounts listing the Melbourne Storm as an interest, only five have updated since the controversy broke. LiveJournal’s clones including Dreamwidth, Blurty and DeadJournal also saw no growth as of May 9. This contrasts to the Brisbane Broncos on LiveJournal, where one person removed the team as an interest during a similar period. Dreamwidth had two users listing the team as an interest as of January 9, Blurty had one user as of January 9, and DeadJournal had one user as of December 23, 2009. None of the people on LiveJournal’s clones who list the Storm as an interest have updated their journals since the controversy happened. The most recent updates occurred on Dreamwidth, taking place in early March 2010. The other account last updated in April 2009. The Blurty account last updated in November 2005 and the DeadJournal account last updated in January 2006.

One or two smaller niche networks have limited interest for specific teams or where people only list the NRL as an interest. This includes BlackPlanet, generally targeted at African Americans inside the United States. There was one person who listed the NRL as an interest on the network as of February 15, 2010. This has not changed as of May 9. Care2 is a social networked targeted at people who wish to make the world a better place. As of March 20, 2010, no one had listed the Melbourne Storm as an interest. This changed by May 9, when three people listed the team as an interest. Given the names, limited profiles and join dates, it is possible that these accounts are all tied to one individual. Gaia Online is a small, niche network for role players. As of March 11, 2010, no one had listed the Melbourne Storm as an interest. There is interest in the NRL on the network as people listed the Brisbane Lions, Canberra Raiders, Parramatta Eels and Sydney Roosters as interests. There has not been any change for any of these teams as of May 9. The limited growth and lack of pull back could suggest that larger interest in the NRL has not been diminished on smaller networks as a result of the controversy.


Wiki Activity

Wikis are, at their most basic, web sites where visitors can easily edit the content of the site. Sometimes, there are limits to who can edit put in place by the creator of a wiki. These include requiring users to register or confirm an e-mail before they edit, or to get their account approved by the admin before they can edit. Some wikis have policies when breaking news happen or an article gets trolled to lock down the article so only registered users can edit or wiki admins can edit. The culture of editing on specific wikis thus develops around the who can edit process as locking down wikis to prevent edits can effect the frequency that an article is updated.

For comprehensive wiki articles, the ideal is to have to have editors who approach the topic from different perspectives, where there is inherent conflict in the content and perspective being presented. If this situation does not exist, an article can be highjacked by one or two editors who seek to push their own perspective. The more edits and people involved in contributing to the article, the less likely the article will be biased. This also makes vandalism less problematic as people are incentivized to quickly remove that material.

Wikis can be a good tool for gauging interest in a particular topic over time as most wiki software keeps a record of all edits to a page. For some of the big wikis, like Wikipedia, data also exists for how many views an article has over a certain time period. This can help track more passive community interest in a topic.

Wikipedia’s English language article about the Melbourne Storm is probably the most visited wiki article about the team and appears third in Google’s search results for the team. The article, found at https://en.wikipedia.org/wiki/Melbourne_Storm , was created on May 23, 2004. As of May 9, 2010, the article had 1,732 total edits made to it. The controversy involving the Melbourne Storm broke on April 22, 2010. 1,471 of the edits were made prior to that. In the period between the article’s creation and the day before the controversy broke, an average of .681 edits per day were made to the article. In the eighteen-day period since the controversy broke, an average of 14.5 edits per day were made to the article. The vast majority of these edits were made in the first three days, with 90 edits made on April 22, 56 edits made on April 23 and 69 edits made on April 24. On April 24, in response to repeated vandalism, the article was semi-protected; this meant that only registered users who had confirmed their e-mail could edit the article. The protection had the effect of reducing the total number of daily edits to the article. After that, peak editing days included April 26 and May 3 with seven edits, and April 25 and May 5 with six edits. There were zero edits on April 28, May 6, May 7 and May 9. The controversy certainly caused an increase in the number of edits. If the day that the controversy broke and the next two days are excluded, the average number of daily edits is 3.06 edits per day. This is still higher than the period prior to the controversy and the trend will probably continue at least until the end of the season.

The article views per day mirrors the total edits by day. Based on data provided by Henrick (2010, May 1 and May 9), there is a correlation of .904 between the total daily edits and the total daily page views. According to Henrick (2010, May 1) during April 2010, the article was viewed a total of 49,540 times. Of these views, 40,355 views were between April 22, when the story broke, and April 30. The peak day for visits was on April 22, when the article was viewed 14,800 times. The average page views between April 22 and April 30 was 4,482 views per day. If this period is extended out to include data provided by Henrick (2010, May 9) for May 1 to May 8, the average views per day is 2,700. If the three days around when the controversy first broke are excluded, the average edits per day drops to 1,143. This stands in contrast to the period between April 1 and April 21 where the average page views per day was 438. The above average page views trend appears to be continuing. There has not been a decrease in overall interest in the Melbourne Storm on English Wikipedia.

In addition to the English language article about the Melbourne Storm on Wikipedia, there are articles in two other languages: French and Italian. The French language article, http://fr.wikipedia.org/wiki/Melbourne_Storm , was created on March 1, 2006. Since the controversy started on April 22 and May 8, there have been 35 total edits to the article. Unlike the English language article, total edits per day peaked on April 24, 2010 with 19 with the second highest editing day occurring on April 23 with 7. The average total edits per day during this period was 2.1. In April, prior to the controversy, the average edits per day was zero. Also unlike the English language article, it was not locked because of vandalism. According to Henrickhe (2010, May 1) peak views per day happened on April 23 and April 24 with 59. The next day with the greatest number of views in the period between April 22 and May 8 is May 8 with 34. The average viewed per day in the April 22 to May 8 period was 17.4 and the average viewed per day in April prior to the controversy was 3.4. The correlation between the total edits per day and views per day in the period between April 1 and May 8 is .7740. The French Wikipedia article saw an increase that was proportionally bigger than the English article but the total views and edits were much smaller on the French article.

The Italian language Wikipedia article, http://it.wikipedia.org/wiki/Melbourne_Storm , was created on December 21, 2007. The article had two edits in 2008 and one in 2009. Since the controversy broke on April 22 and May 8, there have two edits to the article. These two edits are the only edits made during 2010. According to Henrickhe (2010, May 1) , the total number of article views from April 1 to April 21 was 30. According to Henrickhe (2010, May 8), the total number of page views per day was 58. The day with the most views was April 23, with 14 views. The next day with the most views was May 3, with 8 views. The Italian Wikipedia article saw an increase in the total number of edits and page views as a result of the controversy. It might have been larger but the Italian interest in the team is much smaller to start with than the French or English language communities.

Outside of Wikipedia, there are a few small wikis that focus on the NRL and Rugby League. These wikis generally lack detailed information on the daily total page views but still provide information on the editing history. One such wiki is the NRL Central Wiki that is hosted on Wikia. It has an article about the Melbourne Storm located at http://nrl.wikia.com/wiki/Melbourne_Storm. The article was created on August 13, 2009 and was last updated on October 10, 2009. It has not been updated since the controversy. The wiki the article is hosted has only had three non-bot edits in the past 30 days so the lack of updates is not surprising. A few other wikis have articles that mention the Melbourne Storm. Most of these are institutional wikis where article histories are not available or where content is posted by its creator and never intended to be edited by a wider audience. There does not appear to be a movement by wikis to create additional content in response to or to try to capitalize on interest in response to the controversy.


Twitter

Twitter is a microblogging service. Users can post 140 character messages , called tweets, that are shared with anyone who chooses to follow them. Twitter is one of the most well known and popular social networks in Australia.

There are two main ways to measure Twitter activity. The first is to keep track of the total followers an account has. The second way is to monitor the total number of daily tweets posted about a topic posted across the whole network and by specific accounts.

The Melbourne Storm have an official Twitter account at @MelbStormRLC . There is an unofficial Melbourne Storm Twitter account run by a fansite at @MelbourneStorm_ . As of March 9, 2010, the official account had 458 followers. This contrasts with @MelbourneStorm_ which had 605 followers as of March 8, 2010. By May 10, about nineteen days after the controversy broke, the official account had 1,037 followers and @ MelbourneStorm_ had 720 followers. That was an increase of 579 and 115 followers respectively. The situation has not hurt growth for either account and people are still interested in keeping up with the team and what they are doing.

When compared to the official Twitter accounts for the NRL, Gold Coast Titans, Manly Sea Eagles, North Queensland Cowboys, Parramatta Eels, Canberra Raiders, South Sydney Rabbitohs and New Zealand Warriors, the follower growth for the Melbourne Storm suggests a potential connection to the controversy creating additional interest or a fanbase that has become much more interested in Twitter in a short period of time. (Table 1) The only account with a greater increase in total number of followers is the NRL, which picked up 942 followers. The Melbourne Storm saw a fifty-five percent increase in the new followers. The next closest team of the aforementioned in the same period was the Canberra Raiders who saw a forty-two percent increase. In this context, it reaffirms that additional interest in the team was likely generated by the controversy.

Table 1

Twitter Follower Counts by Official Club Accounts and Date
Team Account
9-Mar-10

10-May-10

Difference

% increase
Gold Coast Titans GCTitans
1,616

1,950

334

17.13%
Manly Sea Eagles manlyseaeagles
888

1,073

185

17.24%
Melbourne Storm MelbStormRLC
458

1,037

579

55.83%
North Queensland Cowboys northqldcowboys
1,403

1,588

185

11.65%
NRL NRL
4,231

5,173

942

18.21%
Parramatta Eels parramatta_eels
618

780

162

20.77%
Canberra Raiders RaidersCanberra
202

349

147

42.12%
South Sydney Rabbitohs SSFCRABBITOHS
761

1,139

378

33.19%
New Zealand Warriors thenzwarriors
434

507

73

14.40%


Detailed statistics regarding the total number of references for the Melbourne Storm by day on Twitter are not available. It makes it harder to determine the total daily volume of conversation involving the team in the days surrounding the news leaking about the salary cap violations. People were interested in the Melbourne Storm as the team was briefly trending on Twitter when the story broke. Manual counting can be done but Twitter search only goes back around one week What can be more easily tracked is the posting volume per day of specific accounts related to the Melbourne Storm to compare their activities before and after the controversy broke. In the case of the @MelbourneStorm_, the account does not update regularly with about twenty tweets made during the past year. Their last tweet was on March 24, 2010; they have not posted since the news broke. @MelbStormRLC has posted several tweets since the controversy and has mentioned it. From April 22 to May 9, eighteen days after the story broke, the Storm have made eleven total tweets. Prior to that, the team had made thirteen tweets. The difference in tweet totals is inconsequential. Neither account made changes to their Twitter posting in response in to the controversy.

Searching through Twitter, it is very clear that people are still tweeting about the team and, as of May 10, are tweeting about them at a comparatively higher rate than other teams in the league. One popular way of indicating a tweet is about a certain topic is to include a hashtag in front of a word. This makes the whole phrase easily searchable on Twitter. For example, a person who is tweeting about the Melbourne Storm may include #melbournestorm to indicate the tweet is about the team. There generally fewer of these tweets as a great many accounts on Twitter come directly from RSS feeds. These feeds were not originally created for Twitter and are absent some of the cultural practices and do not use coding tools to help make finding posts easier. Thus, tweets tagged with a # are fewer and more readily countable in search. This allows for comparisons to be made between teams over a short period. For the period between May 3 and May 8, 2010, #melbournestorm beat out all the other teams that were sampled for most the most discussed NRL team. (Table 2) There were twenty-one references for the team on May 5. This is sixteen more than #manlyseaeagles on the same date and the only other team with five or more tweets with a hashtag on a single day. The controversy can likely be seen as the cause for the increase in the number of tweets when compared to other teams in the league.

Table 2
Hashtagged Marked NRL Team Tweets
Team Keyword
3-May-10

4-May-10

5-May-10

6-May-10

7-May-10

8-May-10
Brisbane Broncos #brisbanebroncos
0

0

0

0

0

1
Canberra Raiders #canberraraiders
0

0

0

0

0

1
Gold Coast Titans #GCtitans
0

0

0

1

0

0
Gold Coast Titans #goldcoasttitans
0

0

0

1

0

0
Manly Sea Eagles #manlyseaeagles
0

0

5

0

0

0
Melbourne Storm #melbournestorm
0

2

21

2

3

1
Newcastle Knights #NewcastleKnights
0

0

0

0

0

0
North Queensland Cowboys #NQCowboys
0

0

0

0

0

0
North Queensland Cowboys #NQldCowboys
0

0

0

0

0

0
North Queensland Cowboys #NorthQldCowboys
0

0

0

0

0

0
North Queensland Cowboys #NorthQueenslandCowboys
0

0

0

0

0

0
Parramatta Eels #ParramattaEels
0

0

0

0

0

0
Penrith Panthers #PenrithPanthers
0

0

0

0

0

0
Sydney Roosters #SydneyRoosters
1

0

0

0

0

0
Wests Tigers #WestsTigers
0

0

0

0

1

0



Facebook

Facebook is one of the largest social networks in Australia and it arguably has the largest population of Melbourne Storm fans online. Outside of interest monitoring, the easiest way to monitor the activities of fans is to examine the fan community’s growth on official pages and groups, and activity levels on these groups.

The Melbourne Storm has an official user profile on Facebook. The profile is for their mascot, Storm Man. It has a limited profile view so only people who have friended the account can view posts and interact with content posted by Storm Man. When the profile was checked on April 6, 2010, the account had 3,203 friends. Checked again on April 28, the account had 4,154. On May 9, the account had 4,401 friends and on May 10, it had 4,494 friends. While the total new friends for their account was fewer than other clubs such as the Brisbane Lions over the same period (Table 3), the team had the largest percentage increase in: 28.7% versus 13.5% for the next closest team, the North Queensland Cowboys. The controversy did not cost the team any friends and resulted in a higher percentage gain when compared to other teams. It has resulted in a net momentum gain that continues almost three weeks after the controversy first broke out.

Table 3
Facebook Fan Counts by Club and Date
Official Facebook account
6-Apr-10

10-May-10

Difference

% increase
Melbourne Storm
3,203

4,494

1,291

28.7%
North Queensland Cowboys
2,428

2,806

378

13.5%
Manly-Warringah Sea Eagles
14,895

17,044

2,149

12.6%
Wests Tigers
14,078

15,911

1,833

11.5%
Gold Coast Titans
18,032

20,204

2,172

10.8%
Sydney Roosters
12,204

13,570

1,366

10.1%
Newcastle Knights
12,766

13,774

1,008

7.3%
Cronulla-Sutherland Sharks
9,502

10,229

727

7.1%
Canberra Raiders
2,583

2,775

192

6.9%
Brisbane Lions
45,327

48,228

2,901

6.0%


Facebook Fan Pages are created by teams and by fans. The person who created the Fan Page can post to the wall, control else who can post to the wall, control the type of content posted to the Fan Page and create a unique landing page. Members of a Fan Page can comment on wall posts and indicate they like the post. There are many Melbourne Storm fans that have created Fan Pages and many more have joined, commented and liked posts made to these Fan Pages. A quick search on Facebook for Fan Pages dedicated to the team using the keywords “Melbourne Storm” results in over 500 pages about the team. By looking at a sample of the individual Fan Pages to check the daily posting volume of wall posts and the number of likes and comments to those posts, an idea of how the controversy effected fan interests can be determined.

For this, three Fan Pages were chosen. These were the top three Fan Pages in search that were not created in response to the controversy. They are Melbourne Storm, Best team in NRL.. Melbourne Storm ! and melbourne storm :) . The total posts per day by the person who runs the Fan Page, and comments and likes per post associated with the post for the day were recorded for the period between April 1 and May 10, 2010. (Table 4) When comparing the total posts in the period between April 1 and April 22, 2010 to the period between April 23 to May 10, two of the three Fan Pages had more posts made by the maintainers before the controversy. (Graph 1) Two of the three groups saw an increase in the total comments made after the controversy. For Melbourne Storm, a Fan Page with over 40,000 members, the increase was massive going from 54 comments to 803 comments. The increase for Best team in NRL.. Melbourne Storm !, a group with 281 members as of May 10, was much smaller. It went from 252 to 257 comments. For all three groups, there was an increase in the number of likes after the controversy took place. While posting levels by Fan Page maintainers may not have increased, the level of engagement and interest in the team for the fan population did. The controversy has created a climate where fans are more engaged with posts.




Mailing lists

During much of the 1990s, mailing lists were one of the most popular tools for fans to use in order to communicate with each other. The creation of mailing lists became much easier when sites like egroups, coollists, topica, Yahoo!Groups and Google groups were created. They largely automated the process of creating mailing lists, provided web based archives and removed barriers of having to understand majordomo syntax in order to join a list.

Australian sports fans actively used these services to participate in their team’s fandom. Some leagues and teams were more popular than other leagues and teams. Amongst the fan communities utilizing mailing lists were Melbourne Storm fans. Most of the lists dedicated to team were on Yahoo!Groups, where there are currently eight lists. These eight lists include melbournestorm2, melbournestormrugbyleague, melbournestormsupportersclub, Storm_Squad, StormSupporters, MSSC-Storm-Mailouts and melbourne_storm_supporters. Many of these lists are no longer active. There are a variety of reasons for this including absent list owners, large volumes of spam content posted on list, people switching to different services in order to express their fondness for the team or fans losing interest in a team. If spam content is not counted in total posting volume by month, the peak posting month was February 2001 with 59 total posts across all eight lists. January 2001 had the next highest posting volume by month with 50 posts. Given the always small and inactive community, it is not surprising that there have been zero posts on these lists since the controversy broke out. These lists have also seen zero growth in membership since their totals were last checked on February 20, 2010. The controversy had no effect on the Storm’s mailing list community.


43things

According to Robot Co-op (2010), 43things “is the world’s largest goal-setting community.” Members of the site set goals for themselves that are published on their profiles and on lists of others who share the same goal. Members are also encouraged to blog about their efforts in trying to complete their goals. Other members are encouraged to cheer people on as they work to complete a goal. When a goal has been completed, people change the goal status to “I did this” and it appears as completed on their profile. This site is relatively popular; according to Alexa Internet, Inc. (2010), the site is ranked the 2,549th most popular website in Australia.

There are a number of people who have set Australia related sports goals on 43thing. This includes playing for certain clubs to attending the finals to seeing the team they barrack for play. On April 1, 2010, the site was searched for any goals that connected to the Melbourne Storm. Only one goal related to the Melbourne Storm was found. It is “Go to a Melbourne Storm Game.” Two people, erynne and mmcpharlane, had listed this as a goal they were working towards completing. When checked again on May 10, no one had added any additional goals related to the Melbourne Storm. No movement had been made towards completing the existing goal: Both individuals still listed themselves as working towards it and neither had updated their blog to indicate they were any closer to accomplishing this goal. The controversy has not had any measurable impact on people’s goal setting and efforts towards accomplishing their goals as they pertain to the Melbourne Storm.


Conclusion

The controversy involving the Melbourne Storm’s salary cap violations and the subsequent punishment of rewarding them zero points for the season has not resulted in a loss of people interested in the team or resulted in a drop in activity level on the part of fans. Across smaller and less popular services and web sites, there has been no behavior change; the controversy has had a null effect in that no one removed content or interests, nor created content and added interests. For larger sites such as Facebook, Twitter and Wikipedia, there has been a gain in followers, viewers and interactions. Eighteen days out from the initial incident, a long tail increase in views and interactions exists when compared to the period prior to the controversy. While some of the initial burst of activity and interest could be a consequence of negativity publicity, the long tail interest two to three weeks out is much harder to attribute to solely to wanting to watch a controversy for the sake of entertainment. If interest continue to stay elevated, the club should be able to leverage to increase club membership and sponsorship deals, especially as they apply to their online presence, because they have successfully used the controversy to grow their fanbase. The behaviors of fans demonstrate that have been incentized to express their loyalty and solidarity with the team.

References

Albanesius, C. (2010, April 19). Facebook makes ‘connections,’ adds community pages. PC Magazine, Retrieved from http://www.pcmag.com/article2/0,2817,2362825,00.asp

Alexa Internet, Inc. (2010, May 10). 43things.com – site info from alexa. Retrieved from http://www.alexa.com/siteinfo/43things.com

Henrik, Initials. (2010, May 1). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 49377 times in 201004 . Retrieved from http://stats.grok.se/en/201004/Melbourne_Storm

Henrik, Initials. (2010, May 1). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 276 times in 201004. Retrieved from http://stats.grok.se/fr/201004/Melbourne_Storm

Henrik, Initials. (2010, May 1). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 276 times in 201004. Retrieved from http://stats.grok.se/it/201004/Melbourne_Storm

Henrik, Initials. (2010, May 9). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 5561 times in 201005. Retrieved from http://stats.grok.se/en/201005/Melbourne_Storm

Henrik, Initials. (2010, May 9). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 91 times in 201005. Retrieved from http://stats.grok.se/fr/201005/Melbourne_Storm

Henrik, Initials. (2010, May 9). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 19 times in 201005. Retrieved from http://stats.grok.se/it/201005/Melbourne_Storm

Melbourne storm stripped of two premierships for salary cap breach. (2010, April 22). Fox Sports, Retrieved from http://www.foxsports.com.au/story/0,8659,27022196-5018866,00.html

Robot Co-op. (2010, May 10). List your goals on 43 things. Retrieved from http://www.43things.com/

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