Posts Tagged NRL

Richmond Tigers followers on Twitter

Posted by Laura on Thursday, 26 August, 2010

This is part of that series I’m doing on Twitter follower stats as a tool that a friend is developing gets refined. While we captured everything for the Storm, this only capture 1,099. We’re again missing quite a few and I’m not entirely certain what is up. (An earlier iteration with more fields picked up more. It just had other issues. I’m using the more recent iteration .) Richmond can be found at Richmond_FC on Twitter. They have 2,894 followers. That’s about 2/3rds the amount that St. Kilda has. (The big difference between the two is that St. Kilda appears to have an active follow pattern that Richmond does not have.)

Basic math out of the way, the following are the numbers for Richmond followers based on that sample of 1,099 followers:

Math ReTweets Followers Status Count Friends Listed
Mean 0.005 661.65 612.80 493.610 17.67
Median 0 20 24 77.5 0
Mode 0 0 0 1 0

These numbers are a lot higher than the Melbourne Storm, though not as high as St. Kilda. They average 479 more followers, 161 more friends and on average are included on 10 more lists. The big difference is that Richmond Tiger fans appear to update a lot less than Storm followers with an average of 170 less status dates and a median of 25 less status updates.

The Richmond Tigers only really have two power users with more than 10,000 plus followers. They are: michaelyardney and HootSuite. Both are also the only two people who follow more than 10,000+ people on Twitter. (Remember: This sample is less than half the complete set. There may be more.) On the other side, there are 53 people who follow only the Tigers or the Tigers and one other account.

670 people appear on zero lists. 116 people appear on one list. At the high end, ignoring HootSuite, fourteen accounts are listed on 100+ lists and four accounts that follow Richmond are listed on 200+ lists. The 100+ list accounts are: heraldsunscoop, NovaFM, PAFC, Geelong_FC, outfandishfans, superfooty, stkildafc, ryanknapp, SportsGeekHQ, haydencooper, michaelyardney, Adelaide_FC, Collingwood_FC, sammutimer . A lot of these are AFL related. (AFL clubs and media follow each other.)

156 people have never updated their Twitter account. That represents 14% of all Richmond followers. 443 people have updated 10 or less times. That represents 40% of all Richmond followers. That is a huge number of people who are just not updating frequently. It may suggest that people joined Twitter, followed their favorite team and then never bother to check again. (Or again, it may not. Some people may check Twitter with out updating. I know a few cases.) 8 of Richmond’s followers have updated their status 10,000+ times. These really active followers are: THETUBEtv, FtLauderDaniel, D3wizl, _Jessica_Maree, asmtegan, dottedwithearts, aflfeeds, dzufauzan. (In that select group of 10,000+ super updaters, they average 624 followers and 745 people they follow.)

Beyond these basic numbers, 720 people have visible time zones. Over half of these followers are in Melbourne time:

Time Zone Count Percent
Melbourne 372 51.74%
Hawaii 83 11.54%
Sydney 61 8.48%
Adelaide 41 5.70%
Brisbane 36 5.01%
Perth 29 4.03%
Eastern Time (US & Canada) 20 2.78%
London 13 1.81%
Hobart 9 1.25%
Pacific Time (US & Canada) 9 1.25%
Central Time (US & Canada) 8 1.11%
Alaska 7 0.97%
Canberra 7 0.97%
Darwin 3 0.42%
Mountain Time (US & Canada) 3 0.42%
Quito 3 0.42%
Tokyo 2 0.28%
Amsterdam 1 0.14%
Athens 1 0.14%
Berlin 1 0.14%
Bucharest 1 0.14%
Buenos Aires 1 0.14%
Greenland 1 0.14%
Hong Kong 1 0.14%
Jakarta 1 0.14%
Magadan 1 0.14%
Monterrey 1 0.14%
Osaka 1 0.14%
Singapore 1 0.14%
Tehran 1 0.14%

I still need an explanation as to why there are so many people in Hawaii who follow Australian sport teams…  (Turns out a lot of Melbourne people are listing their timezone as Hawaiian…) Sydney appears third, Adelaide 4th, Brisbane 5th, and Perth 6th. This seems to match a bit with my understanding of the popularity of the AFL around Australia.

As for languages, 1 for DE, 2 for ES, 1 for FR (who lists his timezone as Greenland) and 1 for JA. This reflects a little less diversity than the Storm and the Saints. It may possibly suggest that the Tigers are less prone to getting spam followers than the other teams if one assumes that non-English language codes imply spam followers.

Either way, the Tigers seem much closer to the Storm than the Saints in terms of follower patterns. The big issue for me as some one looking at it for the good of the team is that they appear to have a really high inactive base that may suggest people aren’t continuing to read their message.

Related Posts:

Nifty Twitter tool: TwapperKeeper

Posted by Laura on Tuesday, 24 August, 2010

I found a really nifty Twitter tool.  I don’t generally do content analysis but I figured it would be better to start getting data to have it than to want it later and not have it…  The tool is Twapper Keeper. It allows you to archive all tweets based on hashtags and keyword searches. (I’m hoping I can then use this do to some sort of analysis or maybe compare the tweet location between followers and tweeters to see if the audiences are unique.) I spent most of the morning setting up a bunch of #hashtags to monitor related to the AFL and NRL. While noting that these tags were not all added at the same time, the table below gives an idea of the total uses of these hash tags over the past 7 to 10 hours.

Archive Type Name Description # of Tweets
#Hashtag #afl AFL 1619
#Hashtag #nrl NRL 1501
#Hashtag #aleague A-League 736
#Hashtag #aflcatsblues AFL game day tweets: Geelong Cats vs. Carlton Blues 688
#Hashtag #dreamteam AFL fantasy football related tweets. 628
#Hashtag #aflsaintstigers AFL game day tweets: Saints vs. Tigers 413
#Hashtag #aflpowerdemons AFL game day tweets: Port Adelaide Power vs. Melbourne Demons 370
#Hashtag #efctweetup Essendon Bombers 345
#Hashtag #boomers Australian national basketball team 298
#Hashtag #footy AFL related tweets 293
#Hashtag #Eels Parametta Eels 286
#Hashtag #afleagleskangas AFL game day tweets: West Coast Eagles vs. North Melbourne Kangaroos 251
#Hashtag #gomanly Manly Sea Eagles 251
#Hashtag #gosaints St. Kilda Saints 245
#Hashtag #Gocats Geelong Cats 169
Keyword @carlton_fc Carlton Blues 155
#Hashtag #gopies Collingwood Magpies 150
#Hashtag #goswans Sydney Swans related tweets 149
#Hashtag #goeagles West Coast Eagles 100
#Hashtag #golions Brisbane Lions 97
#Hashtag #gotigers Richmond Tigers 84
#Hashtag #NMFC North Melbourne Kangaroos 78
#Hashtag #Essendon Essendon Bombers 68
#Hashtag #gohawks Hawthorn Hawks 59
#Hashtag #goblues Carlton Blues 54
#Hashtag #wallabies Australian national team 52
#Hashtag #mvfc Melbourne Victory Football Club 50
#Hashtag #socceroos Socceroos. 46
#Hashtag #supercoach Supercoach fantasy AFL competition 44
#Hashtag #Delhi2010 The Commonwealth Games 41
#Hashtag #gobombers Essendon Bombers related tweets 32
#Hashtag #wce West Coast Eagles 30
#Hashtag #sydneyswans Sydney Swans 28
#Hashtag #risingstar AFL related hashtag for great players. 23
Keyword Jason Akermanis Western Bulldogs 16
#Hashtag #AFLFinals AFL finals. 14
#Hashtag #freo Fremantle Dockers 13
#Hashtag #mhfc Melbourne Heart Football Club 13
#Hashtag #Wallaroos Australian national team 13
#Hashtag #gocrows Adelaide Crows 11
#Hashtag #northmelbourne North Melbourne Football Club 6
#Hashtag #thekennel Western Bulldogs 6
#Hashtag #AFLPAMVP AFL Player Association 5
#Hashtag #ucniss University of Canberra National Institute of Sport (Australia) 5
#Hashtag #westernbulldogs Western Bulldogs. 4
#Hashtag #aflcatseagles AFL game day tweets: West Coast Eagles vs. Geelong Cats. 3
#Hashtag #afldogsbombers AFL game day tweets: Bulldogs vs. Bombers 3
#Hashtag #aflfreoblues AFL Game Day tweets: Fremantle vs. Blues 3
#Hashtag #canberraunited Canberra United 3
#Hashtag #aflhawkspies AFL game day tweets: Hawks vs. Magpies 2
#Hashtag #afltigerspower AFL game day tweets: Tigers vs. Power 2
#Hashtag #wnbl Women’s National Basketball League – Australia 2
#Hashtag #aflbomberspies AFL Game Day tweets: Bombers vs. Pies 1
#Hashtag #afllionsswans AFL game day tweets: Sydney Swans vs. Brisbane Lions 1
#Hashtag #godemons Melbourne Demons 1
#Hashtag #aflbluesfreo AFL game day tweets: Fremantle Dockers vs. Carlton Blues 0
#Hashtag #aflbombersdogs AFL Game day tweets: Bombers vs. Bulldogs 0
#Hashtag #afldemondsroos AFL game day tweets: Demons vs Roos 0
#Hashtag #afleaglescats AFL game day tweets: West Coast Eagles vs. Geelong Cats 0
#Hashtag #aflpieshawks AFL game day tweets: Hawks vs. Pies. 0
#Hashtag #aflpowertigers AFL game day tweets: Port Adelaide Power vs. Richmond Tigers 0
#Hashtag #aflroosdemons AFL game day tweets: Kangaroos vs. Melbourne Demons 0
#Hashtag #aflsaintscrows Game day hash tag 0
#Hashtag #aflswanslions AFL game day tweets: Brisbane Lions vs. Sydney Swans 0
#Hashtag #godockers Fremantle Dockers 0
#Hashtag #gofreo Fremantle Dockers 0
#Hashtag #gopower Port Adelaide Power 0

What is interesting is that the popular teams are popular on Twitter too. Game day tags are pretty popular. The NRL and AFL are really close in terms of total number of tweets. (The difference could be accounted for by when each hash tag was added.)

Live updates of this table can be seen at TwapperKeeper.

Related Posts:

Most popular Australian clubs and teams on Twitter

Posted by Laura on Thursday, 29 July, 2010

I haven’t done an update in a month or so… but this is my list of Australian clubs, leagues and athletes on Twitter.  It is sorted by followers.  The list is rather comprehensive but not all comprehensive.  A few accounts have been deleted since the last time I did this.  Those accounts aren’t noted this time around. And unlike the last time around, I haven’t htmled the Twitter accounts.  If you see any people or clubs or fansites that I’m missing, let me know in the comments.

League Team Account Date collected Following Followers Lists
First class cricket New South Wales Blues PH408 (player) 29-Jul-10 0 12,146 407
Super 14 Natal Sharks JohnSmit123 (player) 29-Jul-10 21 11,368 414
AFL AFL AFL (official) 29-Jul-10 269 11,326 388
Super 14 Pretoria Bulls (Northern Bulls) VictorMatfield (player) 29-Jul-10 36 10,651 414
Rugby World Cup South Africa Lions LionsRugbyTeam 29-Jul-10 10,529 9,738 291
NRL Wests Tigers LoteTuqiri (player) 29-Jul-10 70 9,307 449
Rugby World Cup All Blacks nzru 29-Jul-10 88 8,795 432
NRL NRL NRL 29-Jul-10 29 6,816 216
NRL St. George Illawarra Dragons RealBigDell (unofficial) 29-Jul-10 113 6,641 215
AFL Collingwood Magpies Collingwood_FC 29-Jul-10 5,516 6,205 207
AFL Essendon Bombers Essendon_FC 29-Jul-10 5,677 5,791 196
AFL Adelaide Crows Adelaide_FC 29-Jul-10 5,642 5,656 199
AFL Melbourne Demons jimstynes (player) 29-Jul-10 13 5,508 142
Super 14 Queensland Reds QuadeCooper (unofficial) 29-Jul-10 50 5,439 215
AFL Collingwood Magpies harry_o (player) 29-Jul-10 498 5,329 201
AFL Essendon Bombers JobeWatson (player) 29-Jul-10 5 4,937 156
AFL Sydney Swans sydneyswans (official) 29-Jul-10 2,461 4,848 195
Super 14 Canterbury Crusaders mornesteyn (unofficial) 29-Jul-10 2 4,566 213
Super 14 Wellington Hurricanes NeemiaTialata (Neemia Tialata) 29-Jul-10 1,283 4,541 283
Swimming Australia Stephanie Rice ItsStephRice (athlete) 29-Jul-10 93 4,418 225
NRL Gold Coast Titans mat_rogers6 (unofficial) 29-Jul-10 132 4,285 224
AFL Essendon Bombers AngusMonfries (player) 29-Jul-10 16 4,264 157
World Cup Socceroos socceroos (official) 29-Jul-10 756 4,043 181
AFL Hawthorn Hawks lehmo23 (player) 29-Jul-10 521 4,010 154
Super 14 Wellington Hurricanes Hurricanesrugby 29-Jul-10 3,320 3,825 159
AFL St. Kilda Saints stkildafc (official) 29-Jul-10 3,885 3,816 157
AFL Carlton Blues Carlton_FC (official) 29-Jul-10 2,979 3,659 169
AFL Geelong Cats Geelong_FC (unofficial) 29-Jul-10 1,992 3,119 126
Rugby World Cup Wallabies QantasWallabies 29-Jul-10 383 3,076 172
First class cricket New South Wales Blues NBRACKEN142 (unofficial) 29-Jul-10 85 2,828 152
Super 14 Wellington Hurricanes Powza13 (unofficial) 29-Jul-10 390 2,690 173
AFL Hawthorn Hawks HawthornFC (official) 29-Jul-10 8 2,597 139
AFL Richmond Tigers Richmond_FC 29-Jul-10 148 2,525 122
AFL Melbourne Demons nathan2jones (unofficial) 29-Jul-10 253 2,490 106
NRL Gold Coast Titans GCTitans 29-Jul-10 12 2,447 109
AFL Collingwood Magpies mickmalthouse (Mick Malthouse) 29-Jul-10 11 2,297 66
AFL North Melbourne Kangaroos northkangaroos (official) 29-Jul-10 69 2,241 125
A-League Melbourne Victory gomvfc 29-Jul-10 1,429 2,211 144
AFL Brisbane Lions BrendanFevola05 (player) 29-Jul-10 27 2,189 72
NRL New Zealand Warriors (Auckland Warriors) nzwarriors (unofficial) 29-Jul-10 372 2,182 77
AFL Melbourne Demons DemonsHQ (official) 29-Jul-10 311 1,896 114
World Cup Socceroos socceroos_news (unofficial) 29-Jul-10 1,723 1,858 80
Super 14 Cape Town Stormers (Western Stormers) THESTORMERS 29-Jul-10 213 1,828 76
AFL Melbourne Demons CamSchwab (ceo) 29-Jul-10 288 1,810 81
AFL Port Adelaide Power PAFC (official) 29-Jul-10 31 1,804 123
NRL Wests Tigers Wests_Tigers (unofficial) 29-Jul-10 827 1,787 74
AFL West Coast Eagles WCEofficial 29-Jul-10 4 1,775 113
Super 14 Durban Sharks (Coastal Sharks)(Natal Sharks) sharksrugby 29-Jul-10 36 1,766 86
AFL Collingwood Magpies DT_13 (Dale Thomas) 29-Jul-10 6 1,751 44
NRL North Queensland Cowboys northqldcowboys 29-Jul-10 37 1,649 77
Tennis Australia Tennis Australia TennisAustralia (official) 29-Jul-10 63 1,638 165
NBL Melbourne Tigers Follow24Hodge (unofficial) 29-Jul-10 27 1,638 93
NRL South Sydney Rabbitohs SSFCRABBITOHS 29-Jul-10 789 1,610 89
AFL Fremantle Dockers Fremantle_FC (official) 29-Jul-10 147 1,578 104
NRL Melbourne Storm MelbStormRLC (official) 29-Jul-10 1,184 1,473 87
AFL Gold Coast Football Club GoldCoastFC (official) 29-Jul-10 571 1,458 110
AFL Hawthorn Hawks Hawks_AFL (unofficial) 29-Jul-10 1,979 1,446 29
ANZ Championship Melbourne Vixens MelbourneVixens 29-Jul-10 706 1,405 56
NRL Manly Sea Eagles manlyseaeagles 29-Jul-10 111 1,338 72
First class cricket Victorian Bushrangers Bushrangers 29-Jul-10 1,389 1,336 89
First class cricket New South Wales Blues ClarkeVC (unofficial) 29-Jul-10 34 1,264 41
AFL Melbourne Demons Rickypetterd15 (unofficial) 29-Jul-10 66 1,260 57
NBL Adelaide 36ers Adelaide36ers 29-Jul-10 834 1,132 66
AFL Melbourne Demons howcroft 29-Jul-10 68 1,127 38
AFL North Melbourne Kangaroos andrewswallow (unofficial) 29-Jul-10 13 1,096 67
NRL NRL NRLNEWS (unofficial) 29-Jul-10 182 1,068 27
NRL Penrith Panthers penrithpanthers (unofficial) 29-Jul-10 83 1,067 70
Super 14 Canterbury Crusaders crusadersrugby 29-Jul-10 2 1,065 75
AFL Western Bulldogs westernbulldogs (official) 29-Jul-10 9 1,053 68
AFL Brisbane Lions ALFbrisbane (unofficial) 29-Jul-10 3 1,053 45
A-League Melbourne Victory mitchlangerak (player) 29-Jul-10 13 1,010 58
NRL Parramatta Eels parramatta_eels 29-Jul-10 1,090 993 27
AFL Collingwood Magpies PeterDaicos (unofficial) 29-Jul-10 684 964 60
ANZ Championship Melbourne Vixens SharelleVixens 29-Jul-10 35 961 37
A-League Sydney FC SydneyFC1011 29-Jul-10 786 955 78
AFL AFL SENfooty 29-Jul-10 59 946 48
A-League Central Coast Mariners Football Club LawrieMcKinna (coach) 29-Jul-10 1 922 68
A-League Melbourne Victory adrianleijer (player, Adrian Leijer) 29-Jul-10 48 906 65
NBL Wollongong Hawks wollongonghawks 29-Jul-10 1,568 881 63
AFL Melbourne Demons MCC_Members 29-Jul-10 558 857 27
NRL South Sydney Rabbitohs benross23 (unofficial) 29-Jul-10 48 854 42
Super 14 ACT Brumbies BrumbiesRugby 29-Jul-10 135 848 65
NBL South Dragons Joeingles7 (unofficial) 29-Jul-10 43 830 50
NRL Melbourne Storm MelbourneStorm_ (unofficial) 29-Jul-10 13 827 28
Super 14 Queensland Reds RedsRugby (unofficial) 29-Jul-10 166 824 44
Super 14 Queensland Reds Reds_Rugby 29-Jul-10 26 817 58
AFL Collingwood Magpies bigdyman (player) 29-Jul-10 19 810 54
AFL AFL AFLphotos (official) 29-Jul-10 75 798 46
NRL South Sydney Rabbitohs therabbitohs (official) 29-Jul-10 10 790 61
NRL South Sydney Rabbitohs therabbitohs (unofficial) 29-Jul-10 10 790 61
NRL South Sydney Rabbitohs rabbitohs (unofficial) 29-Jul-10 665 788 36
A-League North Queensland Fury FC nqfuryfc 29-Jul-10 1,808 786 52
Super 14 Natal Sharks KeeganDaniel (unofficial) 29-Jul-10 5 761 42
NRL Parramatta Eels PirtekParraEels (unofficial) 29-Jul-10 7 759 46
NRL NRL NRLTweet (unofficial) 29-Jul-10 161 731 43
AFL Collingwood Magpies collingwoodnews (unofficial) 29-Jul-10 1 729 31
First class cricket Queensland Bulls andrew_symonds (unofficial) 29-Jul-10 5 716 28
NBL Perth Wildcats perthwildcats 29-Jul-10 74 704 54
Super 14 Melbourne Rebels melbournerebels 29-Jul-10 738 695 38
AIS University of Canberra National Institute of Sport Studies unicanberra 29-Jul-10 118 688 36
NSW Premier League Sydney Olympic MarkBosnich (unofficial) 29-Jul-10 16 676 44
Basketball Australia Australian Boomers aussieboomers 29-Jul-10 0 656 53
NBL NBL NBLhoops 29-Jul-10 47 651 52
NRL Gold Coast Titans AshHarrison1 (unofficial) 29-Jul-10 25 618 40
A-League Melbourne Victory victoryinmelb 29-Jul-10 80 616 47
NRL New Zealand Warriors (Auckland Warriors) thenzwarriors 29-Jul-10 72 614 49
A-League Wellington Phoenix wgtnphoenixfc 29-Jul-10 57 612 41
NRL Canberra Raiders RaidersCanberra 29-Jul-10 5 608 58
A-League A-League thefootballsack (fansite) 29-Jul-10 1,920 594 39
NBL New Zealand Breakers johnrillie (unofficial) 29-Jul-10 347 592 48
AFL Fremantle Dockers Freo_Dockers (unofficial) 29-Jul-10 319 581 44
NRL Cronulla-Sutherland Sharks SharksOnline (unofficial) 29-Jul-10 846 569 11
NRL Gold Coast Titans lukeodwyer (unofficial) 29-Jul-10 49 561 42
Netball Australia Netball Australia NetballAust 29-Jul-10 121 559 53
AFL West Coast Eagles wingsofperth (unofficial) 29-Jul-10 5 555 11
A-League Brisbane Roar BNERoar (unofficial) 29-Jul-10 186 539 42
AFL Greater Western Sydney team_gws (official) 29-Jul-10 102 538 50
A-League Perth Glory PerthGlory_FC 29-Jul-10 13 526 56
AFL St. Kilda Saints njbrown17 (unofficial) 29-Jul-10 19 506 34
NRL Manly Sea Eagles gorgeousgrose (unofficial) 29-Jul-10 28 503 27
AFL Brisbane Lions AFLBrisbaneFC 29-Jul-10 25 484 21
NRL NRL TWiLeague (show) 29-Jul-10 1,262 480 29
A-League Adelaide United adelaideunited 29-Jul-10 134 480 46
A-League Newcastle Jets newcastle_jets 29-Jul-10 15 480 30
Super 14 Queensland Reds L_Weeks (player) 29-Jul-10 77 475 34
World Cup Socceroos GGArmy (unofficial) 29-Jul-10 576 471 28
AFL Fremantle Dockers FremantleFC (unofficial) 29-Jul-10 0 461 12
AFL Essendon Bombers JasonJohnson14 (former player) 29-Jul-10 17 460 18
NRL Parramatta Eels PlanetEels (unofficial) 29-Jul-10 551 456 26
A-League Sydney FC SFCNews (unofficial) 29-Jul-10 135 455 51
ANZ Championship Queensland Firebirds laurafirebirds (unofficial) 29-Jul-10 11 451 21
NBL Perth Wildcats CatsGM 29-Jul-10 53 424 53
NBL Wollongong Hawks milisimic (unofficial) 29-Jul-10 736 422 30
A-League Adelaide United adelaidereds 29-Jul-10 280 409 52
A-League Brisbane Roar brisbaneroar 29-Jul-10 4 404 47
Super 14 ACT Brumbies snorkymortlock (player) 29-Jul-10 9 403 23
NRL Brisbane Broncos broncosbigfan (unofficial) 29-Jul-10 398 389 20
ANZ Championship Adelaide Thunderbirds NatTbirds 29-Jul-10 0 389 20
AFL AFL AFL_Shifter (talent scout, Kevin Sheehan) 29-Jul-10 9 386 16
NRL NRL NRLlivebetting (unofficial) 29-Jul-10 17 379 2
NBL Townsville Crocodiles TsvCrocs 29-Jul-10 343 377 34
Netball Australia Australian Diamonds (national team) AussieDiamonds 29-Jul-10 40 371 21
ANZ Championship New South Wales Swifts SusanSwifts 29-Jul-10 23 360 22
AFL Sydney Swans JaredCrouch (former player) 29-Jul-10 72 356 22
Netball Victoria Netball Victoria netballvic 29-Jul-10 633 355 21
AFL AFL AFLInsider (official) 29-Jul-10 85 354 26
NBL Melbourne Tigers Wortho33 (unofficial) 29-Jul-10 81 352 30
NBL Sydney Kings thesydneykings (official) 29-Jul-10 5 352 31
First class cricket Tassie Tigers crickettas 29-Jul-10 1 352 18
Rugby League/State of Origin New South Wales Blues NSWRL 29-Jul-10 58 345 23
NRL Wests Tigers fakebrycegibbs (unofficial) 29-Jul-10 369 344 19
NRL St. George Illawarra Dragons mighty_dragons (unofficial) 29-Jul-10 7 330 17
ANZ Championship Melbourne Vixens Renaehallinan (player) 29-Jul-10 35 328 14
NRL Cronulla-Sutherland Sharks Fergo1990 (unofficial) 29-Jul-10 16 327 21
NBL Townsville Crocodiles chomicide (unofficial) 29-Jul-10 201 323 26
AFL AFL AFL_JenWitham 29-Jul-10 140 322 34
NRL Parramatta Eels blueandgoldarmy (unofficial) 29-Jul-10 61 320 12
NBL Cairns Taipans Dusty_Rychart (unofficial) 29-Jul-10 45 317 22
Australian Cycling Federation rachel neylan rachneylan (athlete) 29-Jul-10 225 306 29
World Cup Socceroos HalfTimeHeroes (soccer fansite) 29-Jul-10 790 302 18
AFL West Coast Eagles WestCoastEagles (unofficial) 29-Jul-10 0 299 5
A-League A-League ultimatealeague (fansite) 29-Jul-10 44 287 29
AFL Melbourne Demons MelbourneFC (unofficial) 29-Jul-10 0 281 11
NRL Brisbane Broncos BrisbaneBronco (unofficial) 29-Jul-10 86 277 10
AFL Essendon Bombers essendonfc (unofficial) 29-Jul-10 0 266 9
AIS University of Canberra National Institute of Sport Studies 520507 (Keith Lyons) 29-Jul-10 336 265 12
AFL West Coast Eagles MitchJbrown17 (unofficial) 29-Jul-10 7 263 30
NRL Newcastle Knights Corypato (unofficial) 29-Jul-10 25 261 16
First class cricket Victorian Bushrangers MatthewWade13 (player) 29-Jul-10 62 260 18
A-League Gold Coast United GCUSC (unofficial supporter club) 29-Jul-10 242 259 20
First class cricket New South Wales Blues eddiecowan (unofficial) 29-Jul-10 134 258 27
First class cricket Victorian Bushrangers AaronFinch5 (player) 29-Jul-10 78 256 17
NBL New Zealand Breakers NZBreakers 29-Jul-10 12 254 28
UCI Continental Team (Oceania Region) Team Jayco Skins / Cycling Australia teamjaycoskins (official) 29-Jul-10 19 249 19
AFL Melbourne Demons demonland (unofficial) 29-Jul-10 176 247 9
AFL Western Bulldogs _the_kennel_ 29-Jul-10 28 245 15
Hockey Australia Hockeyroos katehollywood10 29-Jul-10 66 242 13
AIHL Sydney Bears sydneybears 29-Jul-10 568 240 4
Tennis Australia Sam Stosur samstosurnews (official) 29-Jul-10 54 235 19
NBL New Zealand Breakers oscarforman (unofficial) 29-Jul-10 38 232 22
Handball Australia Canberra Handball Club sashpet (player) 29-Jul-10 897 222 6
NRL Brisbane Broncos broncobasher (unofficial) 29-Jul-10 243 219 5
ANZ Championship New South Wales Swifts nswswifts 29-Jul-10 8 216 16
A-League Central Coast Mariners Football Club CCMarinersFC (unofficial) 29-Jul-10 117 215 27
VFL Casey Scorpions CaseyScorpions 29-Jul-10 5 211 8
Volleyball Australia Volleyball Australia ausvolley 29-Jul-10 10 207 12
First class cricket South Australian Redbacks (Southern Redbacks) RedbacksT20 29-Jul-10 7 206 23
NBL Perth Wildcats TheRealSchensh (unofficial) 29-Jul-10 17 202 21
NBL Townsville Crocodiles rustyhinder (unofficial) 29-Jul-10 100 200 26
First class cricket Victorian Bushrangers petersiddle (unofficial) 29-Jul-10 1 193 18
AIHL Melbourne Ice TheMelbourneIce 29-Jul-10 1 193 9
NRL Parramatta Eels 1eyedeel (unofficial) 29-Jul-10 646 188 11
VFL Williamstown Football Club WilliamstownFC 29-Jul-10 175 188 7
ANZ Championship Adelaide Thunderbirds AdelaideTBirds 29-Jul-10 0 188 14
ANZ Championship Melbourne Vixens JulieCorletto (Julie Corletto) 29-Jul-10 27 187 6
Super 14 Western Australia Force (Western Force) s14_force 29-Jul-10 2 183 13
AFL Fremantle Dockers ryanmcrowley (player) 29-Jul-10 17 179 15
WNBL WNBL WNBL 29-Jul-10 38 178 22
Super 14 Central Cheetahs (Vodacom Cheetahs) VodacomCheetahs 29-Jul-10 44 177 13
AFL Sydney Swans BionicSwan (unofficial) 29-Jul-10 20 177 26
Super 14 Queensland Reds s14_queensland (unofficial) 29-Jul-10 2 169 10
VFL North Ballarat Roosters NB_Roosters 29-Jul-10 26 167 10
Rugby League/State of Origin Queensland Maroons QLD_Maroons 29-Jul-10 1 167 4
NBL Adelaide 36ers DarrenNg8 (unofficial) 29-Jul-10 59 163 14
NRL St. George Illawarra Dragons jsaffy (unofficial) 29-Jul-10 11 159 13
NRL Canterbury-Bankstown Bulldogs bulldogsnews (unofficial) 29-Jul-10 105 145 6
A-League Melbourne Victory victorytwit (unofficial) 29-Jul-10 49 143 11
A-League Melbourne Victory mvfcfanzone 29-Jul-10 115 142 20
ANZ Championship West Coast Fever SusanWCFever 29-Jul-10 23 142 13
AFL Melbourne Demons matesOmelbourne (unofficial) 29-Jul-10 1 141 11
NRL Balmain Tigers tigers1908 (unofficial) 29-Jul-10 7 137 11
AFL Western Bulldogs ccaallward (player) 29-Jul-10 0 136 24
AFL North Melbourne Kangaroos Marcus__White (unofficial) 29-Jul-10 27 135 16
AFL Hawthorn Hawks bmsew (unofficial) 29-Jul-10 22 132 21
NBL Perth Wildcats catslisch 29-Jul-10 10 132 8
First class cricket Queensland Bulls qldcricket 29-Jul-10 13 130 6
AFL AFL AFL_Aus (fansite) 29-Jul-10 0 126 7
NBL Adelaide 36ers jgovereasy (unofficial) 29-Jul-10 35 122 11
W-League W-League AusWomensGame (fansite) 29-Jul-10 43 112 11
AFL St. Kilda Saints RWBFooty (unofficial) 29-Jul-10 70 111 9
SFL Caulfield Bears CaulfieldBears 29-Jul-10 195 107 1
Gridiron Australia Nationals Perth Blitz fatloaf (unofficial) 29-Jul-10 170 100 4
Gridiron Australia Nationals WA Raiders fatloaf (unofficial) 29-Jul-10 170 100 4
AIHL AIHL AIHL 29-Jul-10 31 99 2
AIHL Gold Coast Bluetongues gcbluetongues 29-Jul-10 47 97 2
AFL Geelong Cats thecattery (unofficial) 29-Jul-10 16 97 5
NBL Sydney Kings sydneykings 29-Jul-10 61 94 12
Netball New South Wales Sydney_Netball 29-Jul-10 64 90 5
AFL Fremantle Dockers briansham (unofficial) 29-Jul-10 12 87 12
NBL Wollongong Hawks danjackson9 (unofficial) 29-Jul-10 60 84 8
NBL Perth Wildcats CatsTM 29-Jul-10 26 84 8
NRL Gold Coast Titans Aaron_Cannings (unofficial) 29-Jul-10 3 81 11
AIS New South Wales Institute of Sport theNSWIS (official) 29-Jul-10 259 80 0
NBL Townsville Crocodiles JoshJenkins24 (unofficial) 29-Jul-10 59 75 8
Volleyball Australia Volleyball SA mmurpha (unofficial) 29-Jul-10 113 74 2
AFL Richmond Tigers yellow_n_black (unofficial) 29-Jul-10 4 74 8
A-League Sydney FC SydneyFC 29-Jul-10 0 73 4
Semi Professional Basketball League Semi Professional Basketball League SEABL 29-Jul-10 12 70 8
AFL Melbourne Demons demonwiki (fansite) 29-Jul-10 70 69 1
AFL Canberra Sydney Swans Reserves swansreserves 29-Jul-10 24 67 4
NBL Perth Wildcats Cats_Coach 29-Jul-10 11 67 4
U18 National Championships Western Australia U18s team WA_U18s 29-Jul-10 9 67 1
NBL Adelaide 36ers BenFitz (unofficial) 29-Jul-10 54 66 7
U18 National Championships Victoria U18s team VicMetroU18s 29-Jul-10 4 66 2
NBL Perth Wildcats CatsWagstaff 29-Jul-10 10 65 5
U18 National Championships Tasmania U18s team TasU18s 29-Jul-10 7 64 1
NBL Adelaide 36ers 36ers (unofficial) 29-Jul-10 16 60 11
U18 National Championships South Australia U18s team SA_U18s 29-Jul-10 8 60 2
NRL NRL womeninleague 29-Jul-10 15 59 6
Australian Baseball League Australian Baseball League ABLeague 29-Jul-10 5 58 3
NBL Perth Wildcats CatsGear 29-Jul-10 35 57 2
U18 National Championships Victoria U18s team VicCountryU18s 29-Jul-10 5 57 2
Claxton Shield Barbagallo Perth Heat PerthHeat 29-Jul-10 23 56 4
U18 National Championships Northern Territory U18s team NT_U18s 29-Jul-10 16 55 1
U18 National Championships Queensland U18s team QldU18s 29-Jul-10 5 54 1
NBL Perth Wildcats CatsTickets 29-Jul-10 7 53 5
NBL South (Melbourne) Dragons SAVEOURDRAGONS (unofficial) 29-Jul-10 54 51 3
UCI Continental Team (Oceania Region) Team Jayco Skins / Cycling Australia AlexCarver91 (athlete) 29-Jul-10 71 50 3
AFL Collingwood Magpies VictoriaParkHC (grounds) 29-Jul-10 21 50 2
AFL Sydney Swans RTTF_AU (fansite) 29-Jul-10 99 47 5
NSW Premier League Manly United ManlyUnited 29-Jul-10 26 46 5
NBL Townsville Crocodiles willo43 (unofficial) 29-Jul-10 24 46 6
U18 National Championships New South Wales U18s team NSWACT_Rams 29-Jul-10 7 46 1
AFL Greater Western Sydney ACT4GWS 29-Jul-10 40 44 1
WNBL Bendio Spirit bendigospirit 29-Jul-10 31 43 4
NRL Parramatta Eels parraeels (unofficial) 29-Jul-10 0 42 4
NBL Perth Wildcats CatsCommunity 29-Jul-10 79 41 3
NBL Townsville Crocodiles Kegs42 (unofficial) 29-Jul-10 43 40 7
AIHL AIHL hnim (unofficial) 29-Jul-10 2 40 4
AFL Essendon Bombers bomberblitz (player) 29-Jul-10 19 38 1
AIHL AIHL hockeypulse (unofficial) 29-Jul-10 20 36 2
Australian Cross Country Ski Team Australian Cross Country Ski Team AUS_XC (official) 29-Jul-10 6 35 4
Netball New South Wales Petersham RUFC Netball Club PetershamNetbal 29-Jul-10 13 34 5
Brisbane Netball Association ACE Netball Club ACENetball 29-Jul-10 3 33 5
WNBL Dandenong Jayco Rangers JaycoRangers 29-Jul-10 1 32 7
Plenty Valley Netball Association Orcas Netball Orcas_Netball 29-Jul-10 2 31 8
NBL Gold Coast Blaze Vandy21 (unofficial) 29-Jul-10 8 30 9
AFL Fremantle Dockers bc8977 (unofficial) 29-Jul-10 10 22 7
Cycling Australia Velo Canberra velocanberra 29-Jul-10 24 20 0
NBL Perth Wildcats Cats_Media 29-Jul-10 11 20 2
VFL Port Melbourne Borough BoroughBoy (unofficial) 29-Jul-10 2 20 12
W-League W-League abcwleague (media outlet) 29-Jul-10 15 19 4
AFL Essendon Bombers jreynojreyno (player) 29-Jul-10 16 18 1
NBL Perth Wildcats nickmarvin (unofficial) 29-Jul-10 5 16 2
NBL Townsville Crocodiles ToffCedar (unofficial) 29-Jul-10 39 15 5
AIS University of Canberra National Institute of Sport Studies ucniss (official) 29-Jul-10 20 14 1
NBL Townsville Crocodiles cameronwhiting (unofficial) 29-Jul-10 11 13 6
WNBL Logan Thunder loganthunder 29-Jul-10 2 11 6
Triathlon TriathlonTSO TriathlonTSO 29-Jul-10 35 9 0
Tennis Australia Tennis Canberra tenniscanberra (official) 29-Jul-10 9 8 0
NBL Adelaide 36ers brad_393 (unofficial) 29-Jul-10 10 7 3
AFLNT AFLNT Chippa39 (official) 29-Jul-10 15 4 0
Gridiron Australia Nationals Perth Blitz perthblitz 29-Jul-10 0 1 2

One of the comments included links to several Australian athletes on Twitter that I had missed. Some of these athletes aren’t active in Australian leagues so they don’t necessarily really fit well with most of the people and leagues on the list… but included below for interest. Any more names of people, leagues and clubs I’m missing, let me know. :)

Service League Team Account Date collected Following Followers Lists
Twitter First class cricket Victorian Bushrangers AndrewMcDonald4 (Andrew McDonald) 30-Jul-10 16 199 8
Twitter V8 Supercars jamiewhincup (Jamie Whincup) 30-Jul-10 14 2,446 158
Twitter Basketball Australia Australian Boombers AndrewMBogut (Andrew Bogut) 30-Jul-10 175 25,068 1,292
Twitter AFL Essendon Bombers JasonJohnson14 (former Essendon AFL player) 30-Jul-10 17 461 18
Twitter AFL Essendon Bombers SteveAlessio (former Essendon AFL player) 30-Jul-10 145 943 63
Twitter First class cricket Victorian Bushrangers warne888 30-Jul-10 89 129,802 3,137

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Alexa rank for Australian leagues and clubs

Posted by Laura on Thursday, 29 July, 2010

I’ve been some what lax with collecting data during the past month.  This morning, I decided to remedy this a bit by updating my Alexa rank list for Australian sport clubs and teams.  This is what can be found below.  (The list isn’t all comprehensive.  I tend to mostly focus on the AFL and NRL.) It is interesting to see who is doing well, especially when compared to other clubs in the same league or clubs playing in the same geographic area.

League Team Site Alexa World Rank Rank in AU
AFL AFL afl.com.au http://www.alexa.com/siteinfo/afl.com.au 4,840 55
NRL NRL nrl.com http://www.alexa.com/siteinfo/nrl.com 11,713 136
AFL Collingwood Magpies collingwoodfc.com.au http://www.alexa.com/siteinfo/collingwoodfc.com.au 141,212 1,593
AFL Richmond Tigers richmondfc.com.au http://www.alexa.com/siteinfo/richmondfc.com.au 159,928 2,141
AFL Hawthorn Hawks hawthornfc.com.au http://www.alexa.com/siteinfo/hawthornfc.com.au 141,561 2,360
AFL St. Kilda Saints saints.com.au http://www.alexa.com/siteinfo/saints.com.au 222,651 2,476
AFL Sydney Swans sydneyswans.com.au http://www.alexa.com/siteinfo/sydneyswans.com.au 172,672 2,577
AFL Brisbane Lions lions.com.au http://www.alexa.com/siteinfo/lions.com.au 190,241 2,785
AFL Melbourne Demons melbournefc.com.au http://www.alexa.com/siteinfo/melbournefc.com.au 199,203 2,956
AFL Essendon Bombers essendonfc.com.au http://www.alexa.com/siteinfo/essendonfc.com.au 165,405 2,992
NRL Brisbane Broncos broncos.com.au http://www.alexa.com/siteinfo/broncos.com.au 289,581 3,434
AFL Carlton Blues carltonfc.com.au http://www.alexa.com/siteinfo/carltonfc.com.au 206,878 3,739
AFL AFL talkingfootball.net http://www.alexa.com/siteinfo/talkingfootball.net 214,367 3,938
A-League A-League a-league.com.au http://www.alexa.com/siteinfo/a-league.com.au 341,845 4,362
AFL Melbourne Demons demonland.com http://www.alexa.com/siteinfo/demonland.com 255,537 4,505
AFL West Coast Eagles westcoasteagles.com.au http://www.alexa.com/siteinfo/westcoasteagles.com.au 336,948 5,114
AFL Essendon Bombers bomberblitz.com http://www.alexa.com/siteinfo/bomberblitz.com 418,968 5,284
Netball Australia Netball Australia netball.asn.au http://www.alexa.com/siteinfo/netball.asn.au 250,151 5,912
Queensland Rugby League Queensland Rugby League qrl.com.au http://www.alexa.com/siteinfo/qrl.com.au 401,634 5,971
NRL Sydney Roosters sydneyroosters.com.au http://www.alexa.com/siteinfo/sydneyroosters.com.au 543,273 6,714
AFL Adelaide Crows afc.com.au http://www.alexa.com/siteinfo/afc.com.au 360,510 6,853
NRL Manly Warringah Sea Eagles mwse.com.au http://www.alexa.com/siteinfo/mwse.com.au 440,562 7,460
Australian Sports Commission ausport.gov.au http://www.alexa.com/siteinfo/ausport.gov.au 255,419 7,584
NRL St George Illawarra Dragons dragons.com.au http://www.alexa.com/siteinfo/dragons.com.au 378,400 7,650
AFL Geelong Cats gfc.com.au http://www.alexa.com/siteinfo/gfc.com.au 345,849 7,771
AFL Port Adelaide Power portadelaidefc.com.au http://www.alexa.com/siteinfo/portadelaidefc.com.au 357,096 8,099
NRL South Sydney Rabbitohs rabbitohs.com.au http://www.alexa.com/siteinfo/rabbitohs.com.au 451,061 8,266
AFL Gold Coast Football Club goldcoastfc.com.au http://www.alexa.com/siteinfo/goldcoastfc.com.au 574,715 8,500
NBL NBL nbl.com.au http://www.alexa.com/siteinfo/nbl.com.au 284,908 8,712
NRL Canterbury-Bankstown Bulldogs bulldogs.com.au http://www.alexa.com/siteinfo/bulldogs.com.au 616,764 8,939
NRL Wests Tigers weststigers.com.au http://www.alexa.com/siteinfo/weststigers.com.au 596,849 9,114
AFL Fremantle Dockers fremantlefc.com.au http://www.alexa.com/siteinfo/fremantlefc.com.au 440,121 9,471
NRL Cronulla Sharks sharks.com.au http://www.alexa.com/siteinfo/sharks.com.au 773,661 10,578
AFL Western Bulldogs westernbulldogs.com.au http://www.alexa.com/siteinfo/westernbulldogs.com.au 602,105 11,042
World Cup Soccer Socceroos footballaustralia.com.au http://www.alexa.com/siteinfo/footballaustralia.com.au 198,167 11,304
NRL Canberra Raiders raiders.com.au http://www.alexa.com/siteinfo/raiders.com.au 669,540 12,400
NRL Melbourne Storm melbournestorm.com.au http://www.alexa.com/siteinfo/melbournestorm.com.au 613,914 12,449
Australian Cycling Federation Australian Cycling Federation cycling.org.au http://www.alexa.com/siteinfo/cycling.org.au 647,545 12,636
AFL St. Kilda Saints saintsational.com http://www.alexa.com/siteinfo/saintsational.com 432,371 13,078
AFL North Melbourne Kangaroos kangaroos.com.au http://www.alexa.com/siteinfo/kangaroos.com.au 520,203 14,172
Swimming Australia Swimming Australia swimming.org.au http://www.alexa.com/siteinfo/swimming.org.au 758,972 14,489
New South Wales Rugby League New South Wales Rugby League nswrl.com.au http://www.alexa.com/siteinfo/nswrl.com.au 598,635 14,559
A-League Perth Glory perthglory.com.au http://www.alexa.com/siteinfo/perthglory.com.au 911,733 15,235
NRL Penrith Panthers penrithpanthers.com.au http://www.alexa.com/siteinfo/penrithpanthers.com.au 958,373 16,056
A-League Adelaide United adelaideunited.com.au http://www.alexa.com/siteinfo/adelaideunited.com.au 977,696 16,077
NRL Parramatta Eels parraeels.com.au http://www.alexa.com/siteinfo/parraeels.com.au 612,992 16,933
A-League Melbourne Heart melbourneheartfc.com.au http://www.alexa.com/siteinfo/melbourneheartfc.com.au 884,578 18,199
ANZ Championship ANZ Championship anz-championship.com http://www.alexa.com/siteinfo/anz-championship.com 614,050 18,351
A-League Melbourne Victory melbournevictory.com.au http://www.alexa.com/siteinfo/melbournevictory.com.au 792,846 19,209
A-League Sydney FC sydneyfc.com http://www.alexa.com/siteinfo/sydneyfc.com 793,348 20,076
NRL Gold Coast Titans titans.com.au http://www.alexa.com/siteinfo/titans.com.au 580,157 22,532
NRL New Zealand Warriors thewarriors.com.au http://www.alexa.com/siteinfo/thewarriors.com.au 1,180,727 25,967
AFL AFL contestedfooty.com http://www.alexa.com/siteinfo/contestedfooty.com 766,302 33,222
A-League Central Coast Mariners Football Club ccmariners.com.au http://www.alexa.com/siteinfo/ccmariners.com.au 1,698,474 33,300
NRL North Queensland Cowboys cowboys.com.au http://www.alexa.com/siteinfo/cowboys.com.au 1,648,323 33,491
NRL Newcastle Knights newcastleknights.com.au http://www.alexa.com/siteinfo/newcastleknights.com.au 1,779,286 43,681
Hockey Victoria Hockey Victoria hockeyvictoria.org.au http://www.alexa.com/siteinfo/hockeyvictoria.org.au 1,593,746 46,956
A-League Newcastle Jets newcastlejets.com.au http://www.alexa.com/siteinfo/newcastlejets.com.au 2,637,017 48,043
ANZ Championship ANZ Championship netballonline.com http://www.alexa.com/siteinfo/netballonline.com 2,659,884 101,686
Australian Rugby League Australian Rugby League australianrugbyleague.com.au http://www.alexa.com/siteinfo/australianrugbyleague.com.au 1,958,139 104,238
NRL NRL rugbyleague3.com http://www.alexa.com/siteinfo/rugbyleague3.com 5,062,279 130,822
Tennis Australia Sam Stosur samstosur.com http://www.alexa.com/siteinfo/samstosur.com 462,503
AFL Sydney Swans redandwhiteonline.com http://www.alexa.com/siteinfo/redandwhiteonline.com 1,306,356
ANZ Championship ANZ Championship mynetball.co.nz http://www.alexa.com/siteinfo/mynetball.co.nz 1,801,761
AFL Greater Western Sydney teamgws.com.au http://www.alexa.com/siteinfo/teamgws.com.au 2,033,718
Western Australia Rugby League Western Australia Rugby League warugbyleague.com.au http://www.alexa.com/siteinfo/warugbyleague.com.au 2,704,352
AIHL AIHL theaihl.com http://www.alexa.com/siteinfo/theaihl.com 2,769,640
Volleyball Australia Volleyball Australia avf.org.au http://www.alexa.com/siteinfo/avf.org.au 2,791,802
ANZ Championship Queensland Firebirds firebirds.net.au http://www.alexa.com/siteinfo/firebirds.net.au 2,979,485
W-League Canberra United canberraunited.com.au http://www.alexa.com/siteinfo/canberraunited.com.au 3,683,958
AFL Greater Western Sydney act4gws.com.au http://www.alexa.com/siteinfo/act4gws.com.au 3,869,775
ANZ Championship NSW Swifts nswswifts.com.au http://www.alexa.com/siteinfo/nswswifts.com.au 4,105,444
NBL Perth Wildcats wildcats.com.au http://www.alexa.com/siteinfo/wildcats.com.au 4,185,338
AFL Geelong Cats thecattery.com.au http://www.alexa.com/siteinfo/thecattery.com.au 4,250,299
ANZ Championship Melbourne Vixens melbournevixens.com.au http://www.alexa.com/siteinfo/melbournevixens.com.au 4,495,622
AFL Hawthorn Hawks mightyhawk.net http://www.alexa.com/siteinfo/mightyhawk.net 5,014,151
New South Wales Rugby League Western Suburbs Magpies westsmagpies.net http://www.alexa.com/siteinfo/westsmagpies.net 5,339,211
Australian Cycling Federation rachel neylan rachelneylan.com http://www.alexa.com/siteinfo/rachelneylan.com 5,360,003
Australian Sports Anti-Doping Authority asada.gov.au http://www.alexa.com/siteinfo/asada.gov.au 5,521,619
AFL Greater Western Sydney aflnswact.com.au http://www.alexa.com/siteinfo/aflnswact.com.au 5,640,097
AIHL Canberra Knights canberraknights.com.au http://www.alexa.com/siteinfo/canberraknights.com.au 6,819,666
Confederation of Australian Sport sportforall.com.au http://www.alexa.com/siteinfo/sportforall.com.au 8,294,745
AFLNT AFLNT aflnt.com.au http://www.alexa.com/siteinfo/aflnt.com.au 8,665,760
ANZ Championship Canterbury Tactix tactix.org.nz http://www.alexa.com/siteinfo/tactix.org.nz 9,048,673
Swimming Australia Stephanie Rice stephanierice.com.au http://www.alexa.com/siteinfo/stephanierice.com.au 10,678,587
ANZ Championship Southern Steel southernsteel.co.nz http://www.alexa.com/siteinfo/southernsteel.co.nz 11,632,258
ANZ Championship West Coast Fever westcoastfever.com.au http://www.alexa.com/siteinfo/westcoastfever.com.au 13,051,518
WNCL Victorian Spirit vicspirit.com.au http://www.alexa.com/siteinfo/vicspirit.com.au 15,218,497
NBL Sydney Kings sydneykings.com.au http://www.alexa.com/siteinfo/sydneykings.com.au 19,447,871
NSW Tertiary Student Rugby League NSW Tertiary Student Rugby League tertiaryleague.com.au http://www.alexa.com/siteinfo/tertiaryleague.com.au 22,593,505

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Problematic gathering of Foursquare data

Posted by Laura on Monday, 28 June, 2010

One of the challenges of social media metrics is identifying what numbers matter, how to get those numbers ,  how to organize that data in a way that facilitates quickly getting the data and making it useful, and making sure your data set is complete.  The latter can be problematic as people can always create new communities, groups, hashtags, accounts, etc. If you don’t organize your data in a useful way and regularly update it, you can create such a huge mess as to make your data almost unusable.

This is a problem I’ve run into with my AFL and NRL Foursquare data.  When I first started gathering this data in late April, I spent a day or two looking for all the venues.  Slightly problematic issue arose in that not all venues had been created.  I never went back to regularly check to see if these venues had been created.  What this means is that my NRL data has several huge holes in it, because venues don’t exist or the venue that does exist was not the more popular of the ones created.

Another problem was the data was not collected in a way that I found entirely logical when I revisited it to try to create a table to show the average number of checkins at home and away matches for the NRL.  (I wanted to do the NRL first, before I tackled the AFL because I’m focusing on the AFL and trial and erroring on the NRL seemed wiser.)  I gathered the total checkins and unique visitors every Thursday through Monday night for all venues that played NRL and AFL games that I had identified.  In hindsight, this wasn’t the best way to go about this.  I should have identified everything by games being played as it would have made processing the data much, much easier and I wouldn’t have as much “garbage” data that I have to wade through.  I’ve spent most of the morning correcting this mistake by identifying games and venue locations so I can more easily and efficiently track total checkins for AFL games and some NRL games.  (Later, I can try to do this when the A-League, W-League and NBL start up.)

Looking through existing Foursquare data though, I really don’t know if I will want to process it.  I’d almost rather go through the last quarter of the season, where I know I have a complete data set than try to piece together the data dating back to late April.  I probably won’t do that but I’ll likely have to figure out what to do.  It isn’t pretty and I’m really kicking myself for what could have been a lot of time wasted each data gathering data that I can’t use.

My gowalla data faces similar issues.  The big difference there is I’ve always known I haven’t had a complete data set and it was through processing World Cup data on Gowalla that I realized my collection issues with Foursquare data collection.  I’d love to use Gowalla for AFL/NRL analysis but it isn’t going to happen.  I mean, it really isn’t going to happen, especially as Foursquare is the bigger priority as it has greater penetration in Australia and I never had a complete venue list for Gowalla.

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An interview with Ben Pollack from the Canberra Raiders

Posted by Laura on Thursday, 24 June, 2010

On Wednesday, June 23, 2010, I had the pleasure of talking to Ben Pollack and another staff member at the Canberra Raider.  I really appreciated the opportunity to talk to them as it was provided additional insight into how sport clubs view fandom and social media. I’ve tried to convey as accurately as possible what they have told me based on my memory and I asked their permission to reference them in my blog and paper while I met with them.

If you’re not familiar with the Canberra Raiders, they are a Rugby League team that competes at the top level in the National Rugby League in Australia.  They are based in Australia’s capital, Canberra, and play their home games at Bruce Stadium.  The NRL has a profit sharing scheme, where revenues are shared between all teams.

My purpose in talking to them was to help provide background knowledge for my literature review and to generally enhance my understanding of Australian team sport as it may apply other parts of my research.  Going in, I had four questions I wanted answers to.  These questions were:

1. How do you define fandom?
2. How do you reach out to the fan community?
3. How much influence does league management provide in terms of defining fandom and how to engage in outreach?  Do they give guidance on social media policies?
4. How much do other sports, teams and leagues play a role in development and implementation of concepts related to fan engagement and social media?

The Canberra Raiders define fandom very broadly as people who barrack for them and who attend games.  Their goal is to have this definition encompass all ages, both genders and across the demographic spectrum.  They focus on the Canberra area. They want to take interest in the club and translate that into getting people into the stadium, with bums on seats.  They did not mention trying to get fans to watch on television or buy their merchandise.  It may be something that they define as fandom but I did not follow up to ask about that.

When I inquired about the regional aspect in the NRL helping teams by enabling them to develop a local fanbase, they said that this worked a lot in their favor as the Canberra area was very supportive of the team.  This may not be as true for some of the Sydney based teams where there is much more market overlap and a few teams play at the same venue.  There, clubs need to market more towards traditional understandings of who composes their fanbase.  Sydney based teams are much like many of the Melbourne based AFL clubs in this regard.

I had some data from Facebook that said that there were roughly twice as many UCanberra students and alumni who were fans of the club compared to ANU.  I asked them why their fanbase was stronger at the University of Canberra, if it had to do with different cultures or possibly class related affiliations that each university has.  The club responded that they thought they probably had more fans at UC because the university has a well-known sport program and tends to attract more sport fans than ANU.

I had some bebo related geographic data.  It showed that there were a number of fans from the Brisbane area.  I asked the Raiders if they could explain that.  They told me that this geographic fanbase dates to the club’s founding, when several of the players came from Brisbane.  The club has managed to maintain this fanbase in Queensland over time.

The club primarily reaches out to their fanbase using traditional advertising: Newspapers, television and mail outs.  They have a member list and every week they send out a newsletter to their members.  The newsletter contains injury information, game summaries and information on any special deals that the club has.  They do some outreach on social media, but that is primarily confined to Facebook.

The NRL is a huge influence in how the club handles their website and their social media.  The league requires that clubs post certain types of web and video content every week.  This includes a match report and the post-game press conference.  The NRL has incentivized clubs to try to draw traffic to their websites; at the end of the season, revenues earned by the clubs on their sites are distributed to the clubs.  According to the Raiders, the league brought in Bernie Mullin to help it develop a plan regarding their online activities.  The NRL also guides clubs by encouraging them to push to increase their membership.  Some of this push is based around the idea of local clubs and increasing attendance at local grounds and keeping that local identity.

The Canberra Raiders thus use social media as a way to drive traffic to their site.  Based on our conversation, I did not get the feeling that using social media to develop a fanbase was a goal unto itself.  Rather, I was left with the impression that social media was a tool to drive traffic to their site to help increase their revenue.

The NRL does watch other leagues to see what they are doing in terms of social media.  The Raiders do less of this and spend less time developing their own social media strategy.  This is largely because the Raiders feel the NRL has better resources and more money to handle this.  The Raiders also do not have much time to do this on their own.

One of the major areas where the team has acted regarding social media is in giving in their players training in the use of social media training.  The Australian Federal Police conducted this training.  Details about the training can be found on the club’s website at www.raiders.com.au/default.aspx?s=article-display&id=27038 .  This was something the club felt was important because a number of their players are on Facebook.  Some have 2,000 to 3,000 friends, many of whom they do not know personally.  There have been a number of high profile incidents involving players getting negative media attention as a result of their comments on social media sites like Facebook and Twitter; they want to avoid that.  In general, the club advises players to be careful, not to talk about the team and to keep things personal.  The club does not ban the use of it and the NRL is aware of these problems and is encouraging training.

After getting my questions answered, I asked the Raiders about specific aspects of their social media strategy and asked the club if they had any questions based on the data packet I had provided.  The club does have an official Facebook page and Twitter account.  Ben is most familiar with Facebook, which is one of the reasons they use it more than Twitter.  The club’s original Facebook strategy involved creating a user account, friending people and trying to convert these friends into fans of the official fanpage.  The conversion rate was very low and they did not find it very effective in accomplishing their goals.

They are not entirely certain how Twitter fits into their social media strategy and there is a question of how they chose people to follow.  (Compared to other teams in the NRL, they follow almost no one.)  They were interested in increasing their number of followers but were not certain how to do it.  They also did not think that anyone had replied to them or reTweeted them, though this could be a result of not being familiar enough with the site.

We also discussed Foursquare and Gowalla, how they were used and if it was worth it for the team to explore using them.  They were unsure in this regard, as their time is limited.  If it is the next big thing, it might be worth them investigating.

I asked the club about their web traffic, citing some traffic data from Compete.  They said that a number of teams in the NRL share names with other sport teams.  In the case of the Canberra Raiders, it is the Oakland Raiders.  During the season for the other team, they often see an increase in traffic from US based visitors who mistakenly find their site.

I asked if the club had considered using YouTube.  They had.  One of their ideas involved uploading preview clips to Youtube, with attached notices that the full clip could be viewed on their site. They were not certain of the potential ROI and in the end did not use it.  I then asked them if visitors could embed official Raiders videos on their own blogs.  They were not certain but said that fans could definitely link to their videos.

While social media is a big potential audience for the club, most of their dedicated fans online congregate on a message board not controlled by the club.  They do monitor it and find it occasionally to be a concern because of that lack of control.  The club is aware of the fact that the media also monitor this message board and occasionally use it to generate less than favorable story ideas about the site.

In preparation for talking with the Canberra Raiders, I completed an overview of the size of the online community for the team.  If you are interested in this document, please contact me at laura[@]fanhistory[dot]com or my university e-mail address, [email protected]

One of their ideas involved uploading preview clips to Youtube, with attached notices that the full clip could be viewed on their site.  I then asked them if visitors could embed official Raiders videos on their own blogs.

Related Posts:

Popular sport team and league sites in Australia

Posted by Laura on Saturday, 5 June, 2010

I was curious as to which team had the most popular website in the AFL.  There are three places to get this information: Quantcast, Alexa and Compete.  Each has various advantages and disadvantages.  In this case, I chose Alexa as I can get the rank of a website in Australia.  I can’t get that information using Compete or Quantcast. Alexa has its issues and I can’t translate this into real traffic numbers but it is the best option. While doing the AFL, I wanted to look at some other teams to see how they compare.   These ranks date to today, June 5, 2010.

This list is not comprehensive.  It does not include every major team in Australia.  At some point in the future, I’ll update this list and it will be more comprehensive but just not today.  That AFL teams generally are near the top, NRL teams coming in just below them.  The NBL, W-League and A-League are scattered around in the bottom 2/3rds.  As these leagues are not currently active, that can offer a bit of an explanation.  These leagues also draw smaller crowds, which also goes to explain their comparatively low ranking.

League Team Site World Rank Rank in AU Notes
heraldsun.com.au 480 10 Newspaper
theage.com.au 1411 21 Newspaper
AFL AFL afl.com.au 4981 43 Official page
NRL NRL nrl.com 11856 139 Official page
AFL Collingwood Magpies collingwoodfc.com.au 125048 1548 Official page
AFL Essendon Bombers essendonfc.com.au 134041 1549 Official page
AFL Hawthorn Hawks hawthornfc.com.au 130153 1624 Official page
AFL Sydney Swans sydneyswans.com.au 153740 1644 Official page
AFL Brisbane Lions lions.com.au 199852 1973 Official page
AFL Carlton Blues carltonfc.com.au 164306 2084 Official page
AFL Richmond Tigers richmondfc.com.au 155839 2367 Official page
AFL St. Kilda Saints saints.com.au 220585 2616 Official page
AFL AFL talkingfootball.net 179293 3020 Fansite
AFL Melbourne Demons melbournefc.com.au 214459 3049 Official page
AFL Melbourne Demons demonland.com 250209 3084 Fansite
AFL Port Adelaide Power portadelaidefc.com.au 308152 4183 Official page
AFL Adelaide Crows afc.com.au 273306 4500 Official page
AFL West Coast Eagles westcoasteagles.com.au 329644 4678 Official page
AFL Fremantle Dockers fremantlefc.com.au 325524 4757 Official page
NRL St George Illawarra Dragons dragons.com.au 344472 5398 Official page
AFL North Melbourne Kangaroos kangaroos.com.au 435131 6042 Official page
NRL Brisbane Broncos broncos.com.au 293295 6094 Official page
A-League A-League a-league.com.au 302774 6435 Official page
AFL Geelong Cats gfc.com.au 346158 6727 Official page
Queensland Rugby League Queensland Rugby League qrl.com.au 500941 6820 Official page
NRL South Sydney Rabbitohs rabbitohs.com.au 382358 7809 Official page
AFL Essendon Bombers bomberblitz.com 444657 8038 Fansite
NBL NBL nbl.com.au 246581 8499 Official page
New South Wales Rugby League New South Wales Rugby League nswrl.com.au 569991 9181 Official page
AFL Western Bulldogs westernbulldogs.com.au 504585 9758 Official page
AFL St. Kilda Saints saintsational.com 603805 10425 Fansite
NRL Melbourne Storm melbournestorm.com.au 322986 12304 Official page
AFL AFL contestedfooty.com 696070 13869 Fansite
NRL Sydney Roosters sydneyroosters.com.au 490632 15478 Official page
A-League Melbourne Victory melbournevictory.com.au 614721 17874 Official page
NRL Cronulla Sharks sharks.com.au 862900 18169 Official page
AFL Sydney Swans redandwhiteonline.com 797187 19352 Fansite
NRL Gold Coast Titans titans.com.au 602278 19366 Official page
A-League Perth Glory perthglory.com.au 1307741 20308 Official page
A-League Sydney FC sydneyfc.com 829172 23148 Official page
NRL Penrith Panthers penrithpanthers.com.au 901889 25798 Official page
W-League Canberra United canberraunited.com.au 5088164 52476 Official page
W-League Canberra United canberraunited.com.au 5088164 52476 Official page
A-League Central Coast Mariners Football Club ccmariners.com.au 1792652 61405 Official page
NRL Newcastle Knights newcastleknights.com.au 1411848 67121 Official page
A-League Adelaide United adelaideunited.com.au 1098452 69128 Official page
Volleyball Australia Volleyball Australia avf.org.au 2013818 78589 Official page
Australian Rugby League Australian Rugby League australianrugbyleague.com.au 2464044 86084 Official page
A-League Newcastle Jets newcastlejets.com.au 1860876 Official page. Not AU ranked.
NBL Perth Wildcats wildcats.com.au 3137392 Official page
AFL Geelong Cats thecattery.com.au 3511841 Fansite
New South Wales Rugby League Western Suburbs Magpies westsmagpies.net 6130730 Official page
AFL Hawthorn Hawks mightyhawk.net 6592328 Fansite
Western Australia Rugby League Western Australia Rugby League warugbyleague.com.au 12703243 Official page
NSW Tertiary Student Rugby League NSW Tertiary Student Rugby League tertiaryleague.com.au 14752272 Official page
AFL Geelong Cats metrocats.com.au 17481491 Fansite
NBL Sydney Kings sydneykings.com.au 19390631 Official page

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Version 3: Most popular Australian athlete and team related Twitter accounts by total followers.

Posted by Laura on Monday, 31 May, 2010

This post is basically an update of Version 2: Most popular Australian athlete and team related Twitter accounts by total followers. I haven’t actively sought to improve or update the accounts included on this list though there are a few new accounts.  A few accounts have been deleted and one has been suspended, LanceFranklin. Deleted and suspended accounts have been marked with a 0 for total number of followers.

This data was gathered on May 30, 2010.  It includes non-Australian teams that compete in Australian based leagues.  It also contains Australian some athlete accounts where the athlete competes for a club in an Australian based league.

League Team Account Total followers
First class cricket New South Wales Blues PH408 (unofficial) 11902
Super 14 Pretoria Bulls (Northern Bulls) VictorMatfield (unofficial) 7452
Super 14 Natal Sharks JohnSmit123 (unofficial) 7221
NRL Wests Tigers LoteTuqiri (unofficial) 6688
NRL NRL NRL 5469
AFL Essendon Bombers Essendon_FC 5242
AFL Collingwood Magpies Collingwood_FC 5183
AFL Adelaide Crows Adelaide_FC 5008
AFL Melbourne Demons jimstynes (unofficial) 4476
AFL Sydney Swans sydneyswans 4340
AFL Essendon Bombers JobeWatson (unofficial) 4284
AFL Collingwood Magpies harry_o (unofficial) 4174
AFL Essendon Bombers AngusMonfries (unofficial) 3801
Super 14 Wellington Hurricanes Hurricanesrugby 3696
NRL St. George Illawarra Dragons RealBigDell (unofficial) 3688
AFL St. Kilda Saints stkildafc 3351
Super 14 Wellington Hurricanes neyza3 (unofficial) 3330
AFL Carlton Blues Carlton_FC 3223
NRL Gold Coast Titans mat_rogers6 (unofficial) 3056
Super 14 Canterbury Crusaders mornesteyn (unofficial) 2790
AFL Geelong Cats Geelong_FC (unofficial) 2667
Super 14 Queensland Reds QuadeCooper (unofficial) 2363
NRL Brisbane Broncos BrisBroncosClub 2322
AFL Richmond Tigers Richmond_FC 2085
NRL Gold Coast Titans GCTitans 2052
AFL Hawthorn Hawks HawthornFC 2031
AFL Melbourne Demons nathan2jones (unofficial) 2019
World Cup Socceroos Socceroos 1998
NRL New Zealand Warriors (Auckland Warriors) nzwarriors (unofficial) 1959
A-League Melbourne Victory gomvfc 1959
AFL North Melbourne Kangaroos northkangaroos 1891
World Cup Socceroos socceroos_news (unofficial) 1668
Super 14 Cape Town Stormers (Western Stormers) THESTORMERS 1652
NRL Parramatta Eels jarryd_hayne (unofficial) 1643
Super 14 Wellington Hurricanes Powza13 (unofficial) 1619
First class cricket New South Wales Blues NBRACKEN142 (unofficial) 1559
NRL North Queensland Cowboys northqldcowboys 1544
AFL Melbourne Demons CamSchwab (unofficial) 1542
AFL Port Adelaide Power PAFC 1539
AFL Melbourne Demons DemonsHQ (official) 1522
Super 14 Durban Sharks (Coastal Sharks)(Natal Sharks) sharksrugby 1521
AFL West Coast Eagles WCEofficial 1475
NRL Wests Tigers Wests_Tigers (unofficial) 1440
AFL Hawthorn Hawks Hawks_AFL (unofficial) 1396
NBL Melbourne Tigers Follow24Hodge (unofficial) 1338
First class cricket New South Wales Blues ClarkeVC (unofficial) 1268
NRL South Sydney Rabbitohs SSFCRABBITOHS 1263
ANZ Championship Melbourne Vixens MelbourneVixens 1232
AFL Fremantle Dockers Fremantle_FC 1232
First class cricket Victorian Bushrangers Bushrangers 1189
NRL Manly Sea Eagles manlyseaeagles 1129
NRL Melbourne Storm MelbStormRLC (official) 1124
NBL Adelaide 36ers Adelaide36ers 1030
AFL Gold Coast Football Club GoldCoastFC 1001
NRL Sydney Roosters sydroosters (unofficial) 995
Super 14 Canterbury Crusaders crusadersrugby 962
AFL Brisbane Lions ALFbrisbane (unofficial) 908
AFL Collingwood Magpies PeterDaicos (unofficial) 903
A-League Melbourne Victory mitchlangerak (unofficial) 881
NRL Penrith Panthers penrithpanthers (unofficial) 840
NRL Parramatta Eels parramatta_eels 838
A-League Central Coast Mariners Football Club LawrieMcKinna 815
A-League Central Coast Mariners Football Club LawrieMcKinna (unofficial) 815
AFL North Melbourne Kangaroos andrewswallow (unofficial) 810
Super 14 New South Wales Waratahs HSBCWaratahs 772
NBL Wollongong Hawks wollongonghawks 757
NRL Melbourne Storm MelbourneStorm_ (unofficial) 750
A-League Melbourne Victory adrianleijer (unofficial) 745
A-League North Queensland Fury FC nqfuryfc 744
Super 14 Queensland Reds RedsRugby (unofficial) 732
ANZ Championship Melbourne Vixens SharelleVixens 724
Super 14 Queensland Reds Reds_Rugby 705
NRL South Sydney Rabbitohs rabbitohs (unofficial) 699
Super 14 ACT Brumbies BrumbiesRugby 683
NRL Parramatta Eels PirtekParraEels (unofficial) 670
AFL Collingwood Magpies collingwoodnews (unofficial) 649
Super 14 Natal Sharks KeeganDaniel (unofficial) 632
First class cricket Queensland Bulls andrew_symonds (unofficial) 608
NRL South Sydney Rabbitohs therabbitohs (unofficial) 605
NBL Perth Wildcats perthwildcats 591
AFL Collingwood Magpies bigdyman (unofficial) 568
A-League Melbourne Victory victoryinmelb 552
NBL New Zealand Breakers johnrillie (unofficial) 537
AFL West Coast Eagles wingsofperth (unofficial) 536
NRL New Zealand Warriors (Auckland Warriors) thenzwarriors 521
AFL Fremantle Dockers Freo_Dockers (unofficial) 519
NBL South Dragons Joeingles7 (unofficial) 516
NRL Gold Coast Titans AshHarrison1 (unofficial) 498
NRL South Sydney Rabbitohs benross23 (unofficial) 487
AFL St. Kilda Saints njbrown17 (unofficial) 481
A-League Brisbane Roar BNERoar (unofficial) 471
NSW Premier League Sydney Olympic MarkBosnich (unofficial) 470
Super 14 Melbourne Rebels melbournerebels 469
NRL Gold Coast Titans lukeodwyer (unofficial) 467
Basketball Australia Australian Boomers aussieboomers 465
AFL Fremantle Dockers FremantleFC (unofficial) 453
A-League Newcastle Jets newcastle_jets 441
A-League Adelaide United adelaideunited 423
NRL Cronulla-Sutherland Sharks SharksOnline (unofficial) 422
A-League Sydney FC SFCNews (unofficial) 421
A-League Perth Glory PerthGlory_FC 414
Netball Australia Netball Australia NetballAust 377
NRL Canberra Raiders RaidersCanberra 375
NRL Parramatta Eels PlanetEels (unofficial) 374
A-League Adelaide United adelaidereds 350
ANZ Championship Queensland Firebirds laurafirebirds (unofficial) 338
NRL Brisbane Broncos broncosbigfan (unofficial) 336
First class cricket Tassie Tigers crickettas 328
NBL Wollongong Hawks milisimic (unofficial) 327
NBL Perth Wildcats nickmarvin (unofficial) 322
NRL St. George Illawarra Dragons mighty_dragons (unofficial) 321
NBL Townsville Crocodiles TsvCrocs 313
NBL Melbourne Tigers Wortho33 (unofficial) 313
A-League Wellington Phoenix wgtnphoenixfc 307
Netball Victoria Netball Victoria netballvic 306
A-League Brisbane Roar brisbaneroar 305
ANZ Championship Adelaide Thunderbirds NatTbirds 304
AFL West Coast Eagles WestCoastEagles (unofficial) 294
NBL Townsville Crocodiles chomicide (unofficial) 287
NBL Cairns Taipans Dusty_Rychart (unofficial) 283
AFL Brisbane Lions AFLBrisbaneFC 283
NRL Parramatta Eels blueandgoldarmy (unofficial) 280
NRL Brisbane Broncos BrisbaneBronco (unofficial) 274
ANZ Championship New South Wales Swifts SusanSwifts 263
AFL Melbourne Demons MelbourneFC (unofficial) 263
NRL Manly Sea Eagles gorgeousgrose (unofficial) 248
AFL West Coast Eagles MitchJbrown17 (unofficial) 242
Netball Australia Australian Diamonds (national team) AussieDiamonds 242
NRL Wests Tigers fakebrycegibbs (unofficial) 222
NRL Cronulla-Sutherland Sharks Fergo1990 (unofficial) 220
First class cricket New South Wales Blues eddiecowan (unofficial) 213
AFL Essendon Bombers essendonfc (unofficial) 212
NBL New Zealand Breakers oscarforman (unofficial) 203
A-League Gold Coast United GCUSC 202
Super 14 ACT Brumbies Hoilesy (unofficial) 201
NRL Brisbane Broncos broncobasher (unofficial) 200
Rugby League/State of Origin New South Wales Blues NSWRL 198
First class cricket South Australian Redbacks (Southern Redbacks) RedbacksT20 196
A-League Central Coast Mariners Football Club CCMarinersFC (unofficial) 183
NBL Perth Wildcats TheRealSchensh (unofficial) 179
First class cricket Victorian Bushrangers petersiddle (unofficial) 171
ANZ Championship New South Wales Swifts nswswifts 171
NBL Townsville Crocodiles rustyhinder (unofficial) 168
Super 14 Western Australia Force (Western Force) s14_force 163
Basketball Australia Australian Opals AustralianOpals 160
NRL Parramatta Eels 1eyedeel (unofficial) 159
Super 14 Queensland Reds s14_queensland (unofficial) 153
WNBL WNBL WNBL 152
NBL New Zealand Breakers NZBreakers 152
AFL Sydney Swans BionicSwan (unofficial) 151
Rugby League/State of Origin Queensland Maroons QLD_Maroons 144
A-League Melbourne Victory victorytwit (unofficial) 144
VFL Casey Scorpions CaseyScorpions 144
Super 14 Central Cheetahs (Vodacom Cheetahs) VodacomCheetahs 141
ANZ Championship Adelaide Thunderbirds AdelaideTBirds 135
VFL North Ballarat Roosters NB_Roosters 134
NBL Adelaide 36ers DarrenNg8 (unofficial) 128
AFL Fremantle Dockers ryanmcrowley (unofficial) 124
AFL North Melbourne Kangaroos Marcus__White (unofficial) 121
A-League Melbourne Victory mvfcfanzone 114
AFL Hawthorn Hawks bmsew (unofficial) 113
NBL Adelaide 36ers jgovereasy (unofficial) 113
NRL St. George Illawarra Dragons jsaffy (unofficial) 111
NRL Newcastle Knights Corypato (unofficial) 110
Australia Athletics Australian Flames (national team) australianflame 108
NRL Balmain Tigers tigers1908 (unofficial) 106
ANZ Championship West Coast Fever SusanWCFever 93
AFL St. Kilda Saints RWBFooty (unofficial) 93
Gridiron Australia Nationals Perth Blitz fatloaf (unofficial) 91
AFL Melbourne Demons matesOmelbourne (unofficial) 90
AFL Western Bulldogs ccaallward (unofficial) 88
Netball New South Wales Sydney_Netball 88
First class cricket Queensland Bulls qldcricket 81
NBL Sydney Kings sydneykings 73
AFL Fremantle Dockers briansham (unofficial) 71
A-League Sydney FC SydneyFC 69
AFL Richmond Tigers yellow_n_black (unofficial) 67
SFL Caulfield Bears CaulfieldBears 66
NBL Townsville Crocodiles JoshJenkins24 (unofficial) 65
AFL Melbourne Demons demonwiki (unofficial) 65
NBL Adelaide 36ers BenFitz (unofficial) 64
Semi Professional Basketball League Semi Professional Basketball League SEABL 58
NRL Gold Coast Titans Aaron_Cannings (unofficial) 57
NBL Adelaide 36ers 36ers (unofficial) 55
NBL South (Melbourne) Dragons SAVEOURDRAGONS (unofficial) 49
AFL Collingwood Magpies VictoriaParkHC (unofficial) 49
Claxton Shield Barbagallo Perth Heat PerthHeat 48
NBL Wollongong Hawks danjackson9 (unofficial) 39
NBL Townsville Crocodiles Kegs42 (unofficial) 39
AFL Essendon Bombers bomberblitz (unofficial) 37
NSW Premier League Manly United ManlyUnited 35
WNBL Bendio Spirit bendigospirit 35
NBL Townsville Crocodiles willo43 (unofficial) 34
NRL Parramatta Eels parraeels (unofficial) 33
NBL Gold Coast Blaze Vandy21 (unofficial) 33
Netball New South Wales Petersham RUFC Netball Club PetershamNetbal 32
Brisbane Netball Association ACE Netball Club ACENetball 31
Plenty Valley Netball Association Orcas Netball Orcas_Netball 30
WNBL Dandenong Jayco Rangers JaycoRangers 30
AFL Fremantle Dockers bc8977 (unofficial) 20
VFL Port Melbourne Borough BoroughBoy (unofficial) 19
NBL Townsville Crocodiles ToffCedar (unofficial) 16
NBL Townsville Crocodiles cameronwhiting (unofficial) 12
WNBL Logan Thunder loganthunder 11
NBL Adelaide 36ers brad_393 (unofficial) 6
Gridiron Australia Nationals Perth Blitz perthblitz 1
NRL Wests Tigers beauryan_winger (unofficial) 0
NSW Premier League Sydney United addsie (unofficial) 0
A-League Sydney FC SydneyFC0910 0
Super 14 Queensland Reds ezytaylor (unofficial) 0
A-League Melbourne Victory MVFCVIDEOS (unofficial) 0
AFL Melbourne Demons jordiemck (unofficial) 0
AFL Hawthorn Hawks LanceFranklin (unofficial) 0
WNBL Dandenong Jayco Rangers jennaohea (unofficial) 0
AFL Brisbane Lions AFLbrisbanelion 0

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Most popular official team pages on Facebook

Posted by Laura on Sunday, 30 May, 2010

I’ve been data collecting again. In this case, I was updating my Facebook group and fan pages member totals. Eventually, this will all be written up and include an analysis of some patterns that exist. In the meantime, I feel the need to share of this data as the results… surprised me.  I was curious as to which Australian team had the most popular official Facebook page.  Bearing in mind that outside the AFL and NRL, my inclusion list is limited and that not every team has an official page… This list should not be considered all comprehensive.  Still, it gives a fairly good idea of what may be going on Facebook:

League Team Name Total members
Rugby League/State of Origin Queensland Maroons Queensland Maroons 96751
World Cup Soccer Socceroos Socceroos – Australian National Football Team 59215
AFL Essendon Bombers Essendon FC 54556
NRL Brisbane Lions Brisbane Broncos 51458
AFL Adelaide Crows Adelaide Crows 42119
AFL West Coast Eagles West Coast Eagles 38541
AFL Collingwood Magpies Collingwood Football Club 35516
AFL St. Kilda Saints St Kilda Football Club 26072
NRL Gold Coast Titans Gold Coast Titans 20975
AFL Fremantle Dockers Fremantle Football Club 19244
AFL Carlton Blues Carlton Football Club 18554
AFL Hawthorn Hawks Hawthorn Football Club 17996
NRL Manly-Warringah Sea Eagles Manly-Warringah Sea Eagles 17691
NRL Wests Tigers Wests Tigers – Official National Rugby League Club 16521
NRL Newcastle Knights Newcastle Knights 14337
NRL Sydney Roosters The Official Sydney Roosters Page 13923
AFL North Melbourne Kangaroos North Melbourne Football Club 12682
AFL Port Adelaide Power Port Adelaide Football Club 11906
NRL Cronulla-Sutherland Sharks Cronulla Sharks 10416
AFL Richmond Tigers Richmond FC 7805
AFL Richmond Tigers Richmond FC 7805
AFL Melbourne Demons Melbourne Football Club 6995
AFL Western Bulldogs Western Bulldogs 6383
AFL Geelong Cats Geelong Cats Insider 5264
NRL Melbourne Storm Storm Man 4778
NRL North Queensland Cowboys North Queensland Toyota Cowboys 2948
NRL Canberra Raiders Canberra Raiders 2883
Super 14 ACT Brumbies Official Brumbies Fan Page 2123
Women’s Flat Track Derby Association Western Sydney Rollers Western Sydney Rollers 1659
Rugby League/State of Origin New South Wales Blues New South Wales Rugby League 1297
SEABL SEABL SEABL 560
WNBL Bendigo Spirit The Official Bendigo Spirit Basketball 174
WNBL Townsville Fire Townsville McCafe Fire 114
WNBL Bendigo Spirit WNBL – Bendigo Spirit 87

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Online Activity in the Wake of the Melbourne Storm Controversy

Posted by Laura on Thursday, 20 May, 2010

A copy of this can be found in PDF form at : ozziesport.com/storm.pdf .  The pdf version that includes footnotes that explain the methodology used and contain additional links.


Online Activity in the Wake of the Melbourne Storm Controversy

By Laura Hale, University of Canberra

On April 22, 2010, the news of salary cap violations on the part of the Melbourne Storm broke online in such publications as the Fox Sports, on television including ABC news and on multiple social networks including Facebook and Twitter. By April 23, the news was available in various print publications including The Australian and the Sydney Morning Herald. During the news coverage, NRL fans learned that the team had been fined $1.8 million, stripped of two premiereships and were not eligible to earn points towards 2010’s premiership. (“Melbourne storm stripped,” 2010) The team was being punished for salary cap violations over the past five years, where the total cap violation in that period was $1.7 million with $400,000 of that total cap violation occurring in 2009. (“Melbourne storm stripped,” 2010)

Early in the coverage of the Melbourne Storm, several issues were discussed including the impact this would have on the fan base for the team, the subsequent economic fallout for Storm and other clubs in the league, and if the players would try to leave the club or lower their performance level. The consequences that people feared have yet to bear out: The fan base for the Melbourne Storm has grown, attendance has not fallen, membership is up and players have not left the team and the team continues to win.

This article will examine the online response to the Melbourne Storm controversy. Specifically, it will look at the interest patterns on several networks, follow patterns on Twitter and Facebook, and activity levels on 43things, wikis and Yahoo!Groups. It will prove that, on the whole, the controversy has not eroded the online fanbase for the team and has resulted in an increased profile for the team in ways can have a net positive for the team and their sponsors.


Profile Interest

One way to quickly gage online interest for a team is to check the number of people who list them as an interest on social networks that include that option. The level of interest on a network will, in general, increase over time. Including an interest is a rather passive activity that most people do at the time that they signup on a service. They may update their interests once a year when they do an overhaul on their profile. Other factors may result in an update of interests, most notably a desire to associate or disassociate with certain people and organizations. The latter can generally require a certain amount of rage and disillusionment and does not happen that often. For adding interests, it can require a certain degree of wanting to stand in solidarity with some one or thing in the face of perceived oppression. Adding or removing an interest will generally require a large emotional response in people to motivate them to change their interests on social networks where an individual has not been active in the past six months. These conditions mean that numbers for interests are relatively stable or increase. A big shift downward is possible but unlikely.

Did the Melbourne Storm controversy result in people being motivated to update their interests to include or exclude the team? Yes and no, many people added them as an interest on Facebook but the numbers remained level across several other networks.

As of January 9, 2010, 17,020 had listed the Melbourne Storm as an interest on Facebook. By May 9, 2010, this number had increased to 41,240, or 24,220 new people. From January 9 to May 9, 2010, there was also an increase of roughly 120 fans within fifty miles of Hobart adding the team as an interest, going from less than 20 to 140. Canberra saw a similar increase in fans, going from 140 on January 9 to 1,020 by May 9, 2010, an increase of 880 new people listing the team as an interest. For fans within fifty miles of Cranbourne, there was an increase of 5,540 fans going from 7,140 fans on January 9 to 12,580 fans on May 9, 2010. Some of this increase on Facebook can be possibly attributed to a change in Facebook in mid-April, where people were encouraged to add their interests as likes of fanpages and vice versa. (Albanesius, 2010) It cannot entirely explain the shift as the official Melbourne Storm page is a user page, not a fan page so the interest to liking will not be automatically converted. At the same time, the number of people listing the team as an interest is roughly ten times as many who follow the Storm’s official Facebook profile and suggests that interest listing is independent of following the official team presence.

In addition to the Melbourne Storm interest on Facebook, there have been two new interests related to the storm created in the wake of the controversy: “Shame On You Melbourne Storm” with fewer than twenty people listing it as an interest, and “Sucked In Melbourne Storm Haha” with 3,240 people listing it as an interest. The latter definitely connects to a Facebook fanpage with the same name, which has 8,432 people who like it.

While Facebook saw an explosion in growth of people listing the team as an interest, other sites allowing interest listing on profiles remained stagnant or saw limited growth. This includes bebo, where there has been no change as of April 28 and May 9 from 402 people that was originally recorded on March 18, 2010. Blogger saw some growth for the number of people listing the team as an interest. As of January 18, 2010, four people had listed the team. By May 9, 2010, six people had listed them as an interest. As the time frame is wider than that of bebo, it might be possible to account for the increase as a pre-season boost, rather than in response to the controversy. Either way, this was an increase of fifty percent for new people listing the team as an interest.

LiveJournal saw no growth in people listing the team as an interest between January 10 and May 9, 2010. Of the 25 LiveJournal accounts listing the Melbourne Storm as an interest, only five have updated since the controversy broke. LiveJournal’s clones including Dreamwidth, Blurty and DeadJournal also saw no growth as of May 9. This contrasts to the Brisbane Broncos on LiveJournal, where one person removed the team as an interest during a similar period. Dreamwidth had two users listing the team as an interest as of January 9, Blurty had one user as of January 9, and DeadJournal had one user as of December 23, 2009. None of the people on LiveJournal’s clones who list the Storm as an interest have updated their journals since the controversy happened. The most recent updates occurred on Dreamwidth, taking place in early March 2010. The other account last updated in April 2009. The Blurty account last updated in November 2005 and the DeadJournal account last updated in January 2006.

One or two smaller niche networks have limited interest for specific teams or where people only list the NRL as an interest. This includes BlackPlanet, generally targeted at African Americans inside the United States. There was one person who listed the NRL as an interest on the network as of February 15, 2010. This has not changed as of May 9. Care2 is a social networked targeted at people who wish to make the world a better place. As of March 20, 2010, no one had listed the Melbourne Storm as an interest. This changed by May 9, when three people listed the team as an interest. Given the names, limited profiles and join dates, it is possible that these accounts are all tied to one individual. Gaia Online is a small, niche network for role players. As of March 11, 2010, no one had listed the Melbourne Storm as an interest. There is interest in the NRL on the network as people listed the Brisbane Lions, Canberra Raiders, Parramatta Eels and Sydney Roosters as interests. There has not been any change for any of these teams as of May 9. The limited growth and lack of pull back could suggest that larger interest in the NRL has not been diminished on smaller networks as a result of the controversy.


Wiki Activity

Wikis are, at their most basic, web sites where visitors can easily edit the content of the site. Sometimes, there are limits to who can edit put in place by the creator of a wiki. These include requiring users to register or confirm an e-mail before they edit, or to get their account approved by the admin before they can edit. Some wikis have policies when breaking news happen or an article gets trolled to lock down the article so only registered users can edit or wiki admins can edit. The culture of editing on specific wikis thus develops around the who can edit process as locking down wikis to prevent edits can effect the frequency that an article is updated.

For comprehensive wiki articles, the ideal is to have to have editors who approach the topic from different perspectives, where there is inherent conflict in the content and perspective being presented. If this situation does not exist, an article can be highjacked by one or two editors who seek to push their own perspective. The more edits and people involved in contributing to the article, the less likely the article will be biased. This also makes vandalism less problematic as people are incentivized to quickly remove that material.

Wikis can be a good tool for gauging interest in a particular topic over time as most wiki software keeps a record of all edits to a page. For some of the big wikis, like Wikipedia, data also exists for how many views an article has over a certain time period. This can help track more passive community interest in a topic.

Wikipedia’s English language article about the Melbourne Storm is probably the most visited wiki article about the team and appears third in Google’s search results for the team. The article, found at https://en.wikipedia.org/wiki/Melbourne_Storm , was created on May 23, 2004. As of May 9, 2010, the article had 1,732 total edits made to it. The controversy involving the Melbourne Storm broke on April 22, 2010. 1,471 of the edits were made prior to that. In the period between the article’s creation and the day before the controversy broke, an average of .681 edits per day were made to the article. In the eighteen-day period since the controversy broke, an average of 14.5 edits per day were made to the article. The vast majority of these edits were made in the first three days, with 90 edits made on April 22, 56 edits made on April 23 and 69 edits made on April 24. On April 24, in response to repeated vandalism, the article was semi-protected; this meant that only registered users who had confirmed their e-mail could edit the article. The protection had the effect of reducing the total number of daily edits to the article. After that, peak editing days included April 26 and May 3 with seven edits, and April 25 and May 5 with six edits. There were zero edits on April 28, May 6, May 7 and May 9. The controversy certainly caused an increase in the number of edits. If the day that the controversy broke and the next two days are excluded, the average number of daily edits is 3.06 edits per day. This is still higher than the period prior to the controversy and the trend will probably continue at least until the end of the season.

The article views per day mirrors the total edits by day. Based on data provided by Henrick (2010, May 1 and May 9), there is a correlation of .904 between the total daily edits and the total daily page views. According to Henrick (2010, May 1) during April 2010, the article was viewed a total of 49,540 times. Of these views, 40,355 views were between April 22, when the story broke, and April 30. The peak day for visits was on April 22, when the article was viewed 14,800 times. The average page views between April 22 and April 30 was 4,482 views per day. If this period is extended out to include data provided by Henrick (2010, May 9) for May 1 to May 8, the average views per day is 2,700. If the three days around when the controversy first broke are excluded, the average edits per day drops to 1,143. This stands in contrast to the period between April 1 and April 21 where the average page views per day was 438. The above average page views trend appears to be continuing. There has not been a decrease in overall interest in the Melbourne Storm on English Wikipedia.

In addition to the English language article about the Melbourne Storm on Wikipedia, there are articles in two other languages: French and Italian. The French language article, http://fr.wikipedia.org/wiki/Melbourne_Storm , was created on March 1, 2006. Since the controversy started on April 22 and May 8, there have been 35 total edits to the article. Unlike the English language article, total edits per day peaked on April 24, 2010 with 19 with the second highest editing day occurring on April 23 with 7. The average total edits per day during this period was 2.1. In April, prior to the controversy, the average edits per day was zero. Also unlike the English language article, it was not locked because of vandalism. According to Henrickhe (2010, May 1) peak views per day happened on April 23 and April 24 with 59. The next day with the greatest number of views in the period between April 22 and May 8 is May 8 with 34. The average viewed per day in the April 22 to May 8 period was 17.4 and the average viewed per day in April prior to the controversy was 3.4. The correlation between the total edits per day and views per day in the period between April 1 and May 8 is .7740. The French Wikipedia article saw an increase that was proportionally bigger than the English article but the total views and edits were much smaller on the French article.

The Italian language Wikipedia article, http://it.wikipedia.org/wiki/Melbourne_Storm , was created on December 21, 2007. The article had two edits in 2008 and one in 2009. Since the controversy broke on April 22 and May 8, there have two edits to the article. These two edits are the only edits made during 2010. According to Henrickhe (2010, May 1) , the total number of article views from April 1 to April 21 was 30. According to Henrickhe (2010, May 8), the total number of page views per day was 58. The day with the most views was April 23, with 14 views. The next day with the most views was May 3, with 8 views. The Italian Wikipedia article saw an increase in the total number of edits and page views as a result of the controversy. It might have been larger but the Italian interest in the team is much smaller to start with than the French or English language communities.

Outside of Wikipedia, there are a few small wikis that focus on the NRL and Rugby League. These wikis generally lack detailed information on the daily total page views but still provide information on the editing history. One such wiki is the NRL Central Wiki that is hosted on Wikia. It has an article about the Melbourne Storm located at http://nrl.wikia.com/wiki/Melbourne_Storm. The article was created on August 13, 2009 and was last updated on October 10, 2009. It has not been updated since the controversy. The wiki the article is hosted has only had three non-bot edits in the past 30 days so the lack of updates is not surprising. A few other wikis have articles that mention the Melbourne Storm. Most of these are institutional wikis where article histories are not available or where content is posted by its creator and never intended to be edited by a wider audience. There does not appear to be a movement by wikis to create additional content in response to or to try to capitalize on interest in response to the controversy.


Twitter

Twitter is a microblogging service. Users can post 140 character messages , called tweets, that are shared with anyone who chooses to follow them. Twitter is one of the most well known and popular social networks in Australia.

There are two main ways to measure Twitter activity. The first is to keep track of the total followers an account has. The second way is to monitor the total number of daily tweets posted about a topic posted across the whole network and by specific accounts.

The Melbourne Storm have an official Twitter account at @MelbStormRLC . There is an unofficial Melbourne Storm Twitter account run by a fansite at @MelbourneStorm_ . As of March 9, 2010, the official account had 458 followers. This contrasts with @MelbourneStorm_ which had 605 followers as of March 8, 2010. By May 10, about nineteen days after the controversy broke, the official account had 1,037 followers and @ MelbourneStorm_ had 720 followers. That was an increase of 579 and 115 followers respectively. The situation has not hurt growth for either account and people are still interested in keeping up with the team and what they are doing.

When compared to the official Twitter accounts for the NRL, Gold Coast Titans, Manly Sea Eagles, North Queensland Cowboys, Parramatta Eels, Canberra Raiders, South Sydney Rabbitohs and New Zealand Warriors, the follower growth for the Melbourne Storm suggests a potential connection to the controversy creating additional interest or a fanbase that has become much more interested in Twitter in a short period of time. (Table 1) The only account with a greater increase in total number of followers is the NRL, which picked up 942 followers. The Melbourne Storm saw a fifty-five percent increase in the new followers. The next closest team of the aforementioned in the same period was the Canberra Raiders who saw a forty-two percent increase. In this context, it reaffirms that additional interest in the team was likely generated by the controversy.

Table 1

Twitter Follower Counts by Official Club Accounts and Date
Team Account
9-Mar-10

10-May-10

Difference

% increase
Gold Coast Titans GCTitans
1,616

1,950

334

17.13%
Manly Sea Eagles manlyseaeagles
888

1,073

185

17.24%
Melbourne Storm MelbStormRLC
458

1,037

579

55.83%
North Queensland Cowboys northqldcowboys
1,403

1,588

185

11.65%
NRL NRL
4,231

5,173

942

18.21%
Parramatta Eels parramatta_eels
618

780

162

20.77%
Canberra Raiders RaidersCanberra
202

349

147

42.12%
South Sydney Rabbitohs SSFCRABBITOHS
761

1,139

378

33.19%
New Zealand Warriors thenzwarriors
434

507

73

14.40%


Detailed statistics regarding the total number of references for the Melbourne Storm by day on Twitter are not available. It makes it harder to determine the total daily volume of conversation involving the team in the days surrounding the news leaking about the salary cap violations. People were interested in the Melbourne Storm as the team was briefly trending on Twitter when the story broke. Manual counting can be done but Twitter search only goes back around one week What can be more easily tracked is the posting volume per day of specific accounts related to the Melbourne Storm to compare their activities before and after the controversy broke. In the case of the @MelbourneStorm_, the account does not update regularly with about twenty tweets made during the past year. Their last tweet was on March 24, 2010; they have not posted since the news broke. @MelbStormRLC has posted several tweets since the controversy and has mentioned it. From April 22 to May 9, eighteen days after the story broke, the Storm have made eleven total tweets. Prior to that, the team had made thirteen tweets. The difference in tweet totals is inconsequential. Neither account made changes to their Twitter posting in response in to the controversy.

Searching through Twitter, it is very clear that people are still tweeting about the team and, as of May 10, are tweeting about them at a comparatively higher rate than other teams in the league. One popular way of indicating a tweet is about a certain topic is to include a hashtag in front of a word. This makes the whole phrase easily searchable on Twitter. For example, a person who is tweeting about the Melbourne Storm may include #melbournestorm to indicate the tweet is about the team. There generally fewer of these tweets as a great many accounts on Twitter come directly from RSS feeds. These feeds were not originally created for Twitter and are absent some of the cultural practices and do not use coding tools to help make finding posts easier. Thus, tweets tagged with a # are fewer and more readily countable in search. This allows for comparisons to be made between teams over a short period. For the period between May 3 and May 8, 2010, #melbournestorm beat out all the other teams that were sampled for most the most discussed NRL team. (Table 2) There were twenty-one references for the team on May 5. This is sixteen more than #manlyseaeagles on the same date and the only other team with five or more tweets with a hashtag on a single day. The controversy can likely be seen as the cause for the increase in the number of tweets when compared to other teams in the league.

Table 2
Hashtagged Marked NRL Team Tweets
Team Keyword
3-May-10

4-May-10

5-May-10

6-May-10

7-May-10

8-May-10
Brisbane Broncos #brisbanebroncos
0

0

0

0

0

1
Canberra Raiders #canberraraiders
0

0

0

0

0

1
Gold Coast Titans #GCtitans
0

0

0

1

0

0
Gold Coast Titans #goldcoasttitans
0

0

0

1

0

0
Manly Sea Eagles #manlyseaeagles
0

0

5

0

0

0
Melbourne Storm #melbournestorm
0

2

21

2

3

1
Newcastle Knights #NewcastleKnights
0

0

0

0

0

0
North Queensland Cowboys #NQCowboys
0

0

0

0

0

0
North Queensland Cowboys #NQldCowboys
0

0

0

0

0

0
North Queensland Cowboys #NorthQldCowboys
0

0

0

0

0

0
North Queensland Cowboys #NorthQueenslandCowboys
0

0

0

0

0

0
Parramatta Eels #ParramattaEels
0

0

0

0

0

0
Penrith Panthers #PenrithPanthers
0

0

0

0

0

0
Sydney Roosters #SydneyRoosters
1

0

0

0

0

0
Wests Tigers #WestsTigers
0

0

0

0

1

0



Facebook

Facebook is one of the largest social networks in Australia and it arguably has the largest population of Melbourne Storm fans online. Outside of interest monitoring, the easiest way to monitor the activities of fans is to examine the fan community’s growth on official pages and groups, and activity levels on these groups.

The Melbourne Storm has an official user profile on Facebook. The profile is for their mascot, Storm Man. It has a limited profile view so only people who have friended the account can view posts and interact with content posted by Storm Man. When the profile was checked on April 6, 2010, the account had 3,203 friends. Checked again on April 28, the account had 4,154. On May 9, the account had 4,401 friends and on May 10, it had 4,494 friends. While the total new friends for their account was fewer than other clubs such as the Brisbane Lions over the same period (Table 3), the team had the largest percentage increase in: 28.7% versus 13.5% for the next closest team, the North Queensland Cowboys. The controversy did not cost the team any friends and resulted in a higher percentage gain when compared to other teams. It has resulted in a net momentum gain that continues almost three weeks after the controversy first broke out.

Table 3
Facebook Fan Counts by Club and Date
Official Facebook account
6-Apr-10

10-May-10

Difference

% increase
Melbourne Storm
3,203

4,494

1,291

28.7%
North Queensland Cowboys
2,428

2,806

378

13.5%
Manly-Warringah Sea Eagles
14,895

17,044

2,149

12.6%
Wests Tigers
14,078

15,911

1,833

11.5%
Gold Coast Titans
18,032

20,204

2,172

10.8%
Sydney Roosters
12,204

13,570

1,366

10.1%
Newcastle Knights
12,766

13,774

1,008

7.3%
Cronulla-Sutherland Sharks
9,502

10,229

727

7.1%
Canberra Raiders
2,583

2,775

192

6.9%
Brisbane Lions
45,327

48,228

2,901

6.0%


Facebook Fan Pages are created by teams and by fans. The person who created the Fan Page can post to the wall, control else who can post to the wall, control the type of content posted to the Fan Page and create a unique landing page. Members of a Fan Page can comment on wall posts and indicate they like the post. There are many Melbourne Storm fans that have created Fan Pages and many more have joined, commented and liked posts made to these Fan Pages. A quick search on Facebook for Fan Pages dedicated to the team using the keywords “Melbourne Storm” results in over 500 pages about the team. By looking at a sample of the individual Fan Pages to check the daily posting volume of wall posts and the number of likes and comments to those posts, an idea of how the controversy effected fan interests can be determined.

For this, three Fan Pages were chosen. These were the top three Fan Pages in search that were not created in response to the controversy. They are Melbourne Storm, Best team in NRL.. Melbourne Storm ! and melbourne storm :) . The total posts per day by the person who runs the Fan Page, and comments and likes per post associated with the post for the day were recorded for the period between April 1 and May 10, 2010. (Table 4) When comparing the total posts in the period between April 1 and April 22, 2010 to the period between April 23 to May 10, two of the three Fan Pages had more posts made by the maintainers before the controversy. (Graph 1) Two of the three groups saw an increase in the total comments made after the controversy. For Melbourne Storm, a Fan Page with over 40,000 members, the increase was massive going from 54 comments to 803 comments. The increase for Best team in NRL.. Melbourne Storm !, a group with 281 members as of May 10, was much smaller. It went from 252 to 257 comments. For all three groups, there was an increase in the number of likes after the controversy took place. While posting levels by Fan Page maintainers may not have increased, the level of engagement and interest in the team for the fan population did. The controversy has created a climate where fans are more engaged with posts.




Mailing lists

During much of the 1990s, mailing lists were one of the most popular tools for fans to use in order to communicate with each other. The creation of mailing lists became much easier when sites like egroups, coollists, topica, Yahoo!Groups and Google groups were created. They largely automated the process of creating mailing lists, provided web based archives and removed barriers of having to understand majordomo syntax in order to join a list.

Australian sports fans actively used these services to participate in their team’s fandom. Some leagues and teams were more popular than other leagues and teams. Amongst the fan communities utilizing mailing lists were Melbourne Storm fans. Most of the lists dedicated to team were on Yahoo!Groups, where there are currently eight lists. These eight lists include melbournestorm2, melbournestormrugbyleague, melbournestormsupportersclub, Storm_Squad, StormSupporters, MSSC-Storm-Mailouts and melbourne_storm_supporters. Many of these lists are no longer active. There are a variety of reasons for this including absent list owners, large volumes of spam content posted on list, people switching to different services in order to express their fondness for the team or fans losing interest in a team. If spam content is not counted in total posting volume by month, the peak posting month was February 2001 with 59 total posts across all eight lists. January 2001 had the next highest posting volume by month with 50 posts. Given the always small and inactive community, it is not surprising that there have been zero posts on these lists since the controversy broke out. These lists have also seen zero growth in membership since their totals were last checked on February 20, 2010. The controversy had no effect on the Storm’s mailing list community.


43things

According to Robot Co-op (2010), 43things “is the world’s largest goal-setting community.” Members of the site set goals for themselves that are published on their profiles and on lists of others who share the same goal. Members are also encouraged to blog about their efforts in trying to complete their goals. Other members are encouraged to cheer people on as they work to complete a goal. When a goal has been completed, people change the goal status to “I did this” and it appears as completed on their profile. This site is relatively popular; according to Alexa Internet, Inc. (2010), the site is ranked the 2,549th most popular website in Australia.

There are a number of people who have set Australia related sports goals on 43thing. This includes playing for certain clubs to attending the finals to seeing the team they barrack for play. On April 1, 2010, the site was searched for any goals that connected to the Melbourne Storm. Only one goal related to the Melbourne Storm was found. It is “Go to a Melbourne Storm Game.” Two people, erynne and mmcpharlane, had listed this as a goal they were working towards completing. When checked again on May 10, no one had added any additional goals related to the Melbourne Storm. No movement had been made towards completing the existing goal: Both individuals still listed themselves as working towards it and neither had updated their blog to indicate they were any closer to accomplishing this goal. The controversy has not had any measurable impact on people’s goal setting and efforts towards accomplishing their goals as they pertain to the Melbourne Storm.


Conclusion

The controversy involving the Melbourne Storm’s salary cap violations and the subsequent punishment of rewarding them zero points for the season has not resulted in a loss of people interested in the team or resulted in a drop in activity level on the part of fans. Across smaller and less popular services and web sites, there has been no behavior change; the controversy has had a null effect in that no one removed content or interests, nor created content and added interests. For larger sites such as Facebook, Twitter and Wikipedia, there has been a gain in followers, viewers and interactions. Eighteen days out from the initial incident, a long tail increase in views and interactions exists when compared to the period prior to the controversy. While some of the initial burst of activity and interest could be a consequence of negativity publicity, the long tail interest two to three weeks out is much harder to attribute to solely to wanting to watch a controversy for the sake of entertainment. If interest continue to stay elevated, the club should be able to leverage to increase club membership and sponsorship deals, especially as they apply to their online presence, because they have successfully used the controversy to grow their fanbase. The behaviors of fans demonstrate that have been incentized to express their loyalty and solidarity with the team.

References

Albanesius, C. (2010, April 19). Facebook makes ‘connections,’ adds community pages. PC Magazine, Retrieved from http://www.pcmag.com/article2/0,2817,2362825,00.asp

Alexa Internet, Inc. (2010, May 10). 43things.com – site info from alexa. Retrieved from http://www.alexa.com/siteinfo/43things.com

Henrik, Initials. (2010, May 1). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 49377 times in 201004 . Retrieved from http://stats.grok.se/en/201004/Melbourne_Storm

Henrik, Initials. (2010, May 1). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 276 times in 201004. Retrieved from http://stats.grok.se/fr/201004/Melbourne_Storm

Henrik, Initials. (2010, May 1). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 276 times in 201004. Retrieved from http://stats.grok.se/it/201004/Melbourne_Storm

Henrik, Initials. (2010, May 9). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 5561 times in 201005. Retrieved from http://stats.grok.se/en/201005/Melbourne_Storm

Henrik, Initials. (2010, May 9). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 91 times in 201005. Retrieved from http://stats.grok.se/fr/201005/Melbourne_Storm

Henrik, Initials. (2010, May 9). Wikipedia article traffic statistics: Melbourne_Storm has been viewed 19 times in 201005. Retrieved from http://stats.grok.se/it/201005/Melbourne_Storm

Melbourne storm stripped of two premierships for salary cap breach. (2010, April 22). Fox Sports, Retrieved from http://www.foxsports.com.au/story/0,8659,27022196-5018866,00.html

Robot Co-op. (2010, May 10). List your goals on 43 things. Retrieved from http://www.43things.com/

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