Ozzie Sport

I feel guilty as I’m kind of posting as I do with out any particular pattern. Anyway, I looked at Google.com.au and friendster (both of which have a load of garbage unrelated results) and recorded the totals for number of results for each team. I also did that bebo, care2 and blogger. (I also did ecademy and blackplanet but results were 0 the whole way through.) I’ll see if I feel like exploring and recording the size of the Perth sport fandom some more. The following table includes the results so far. If you have methodology questions, let me know.

Related Posts:

• Data dump: Australian sport on bebo
• 43things.com and Perth based sport clubs
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 24)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 18)

I’m going through my data to make sure I can easily find everything by league and city.  Back on January 3, I collected data for the Perth Heat community on bebo and found 27 people who were interested in the team.  If you are an Australian and don’t know who the Perth Heat are, that is understandable.  The Perth based team competes in the Claxton Shield, Australia’s premiere baseball competition.  The competition is a successor to the defunct Australian Baseball League.

Of the 27 people, 15 are female (56%), 11 are male (41%) and 1 does not list a gender (3%).  This 50% female is unique on bebo, with the only other teams looked at so far having that percentage are the female New South Wales Swifts and Central Pulse.  I don’t know enough about baseball in Australia to know why this is so.  I might speculate that the bebo fans may be women related to or involved with men playing on the team.  For Australian rules football in the United States, where the game is not a major one, a lot of the attendees and people interested in teams like the Chicago United, many of the fans are female and connected to the team in some way.  That could account for it.  It may also be something like American expats could be more female and looking for a local team to cheer for that reminds them of home.

The average age of the 19 fans who list their age is 26.5, median age is 27 and mode age is 29.  Fans of the team aren’t that old and look a bit older than some other communities on bebo.

The Perth Heat have an international fanbase on bebo and Twitter:

When I originally did the Twitter table, I thought shenanigans were at play because of the large number of international fans.  Given the bebo data, that Twitter data does not look as questionable.

On bebo,7 Australians identify their state of residence.  (Or it can be easily figured out based on the city they live in.)  Six are in Western Australia and one is in Tasmania.  The Tasmanian is a bit surprising but otherwise, a regional team has a regional audience.  Seems pretty logical.

Of all the networks looked at so far, the largest fanbase for this team is on Facebook with 800, then Twitter with 35 and bebo with 27.  The other services like blogger, LiveJournal and its clones have no other fans.  Bebo’s community is thus the smallest of the existing communities, but also the one with the most easily accessible demographic data.

Related Posts:

• New South Wales Swifts on LiveJournal, bebo and Yahoo!Groups
• Claxton Shield on Twitter
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 24)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 18)

The Claxton Shield is the premiere competition in for baseball in Australia.  It is organized by the Australian Baseball Federation and includes the Perth Heat, Victoria Aces, New South Wales Patriots, Queensland Rams teams.  The competition is the one of the main things that has been consistent in the baseball community with two leagues having become defunct.

Looking around, the Australian baseball community does not appear to have a stronghold on social networks like bebo,blogger or LiveJournal.  They do however have a small presence on Twitter: The extent of which is the account run by the Perth Heat.  The team has 35 followers.  Twitter Analyzer seems a bit off with their count for where followers come from for the team.  It says that the Heat have 36 American followers, 4 Dutch followers, 4 Irish followers, 12 followers from Ecuador and 32 followers from Australians.  Stats like those are why I have a huge problem with Twitter Analyzer but I’m not sure what tool does a better job at counting.  The Perth Heat do a fairly good job at updating regularly, providing scores, links to updated rosters and their social profiles elsewhere.  (They link to their Facebook fanpage, where they have 1,110 fans.)  The one thing they don’t do particularly well is interact.

It seems like Twitter would be a great potential tool for Claxton Shield and its teams to market itself as Twitter ranks 12th in Australia according to Alexa.  Second tier sports should definitely contemplate using it, in combination with YouTube and Facebook, to promote themselves so they can reach a wider audience.  People can accidentally find their content through @ replies, retweets, related videos that can help develop more organic interest in them.  If Australia is ever going to get another league like ABL and IBLA and have it be successful, this sort of thing needs to be done.

Related Posts:

• Based on data to date: Biggest Australian sports fandom
• A social media/web snapshot of Collingwood, Hawthorn and Port Adelaide
• Which AFL team do Canberrans support in the Grand Final?
• An interview with Ben Pollack from the Canberra Raiders