Ozzie Sport

One of the things I’ve been doing recently is trying to compile a list of fans and members of groups on Facebook.  My interest in doing so is to get a general geographic idea of what teams are popular where.  I’m also interested in seeing if certain universities, colleges and high schools lean more towards one team or league.  Read to that, I’m looking at what universities, colleges and high schools could be deemed the most sports made by the total members of a network.

The problem is that Facebook does not make getting this information easy.  I manually go through the lists.  I copy/paste to notepad, format it and copy it to Excel.  Facebook drops people.  An example of this? Western Force.  It has 3,128 fans.  When I copied and pasted everything, the total people on my list was 1,927.  There is a lot of dropping going on here and I’m not certain what effect it has on the results.

These issues regarding totals are one of the most problematic aspects of trying to do any sort of demographic study of online sports fandom that is in any way accurate and capable of duplication.

If you’re interested, based on the following groups and fan pages… The NAB Northern Bullants appreciation society, Townsville McDonald’s Crocodiles, Waikato/BOP Magic Netball, 1,000 people for Tassie Tigers to offer Rana Naved-Ul-Hasan a full Contract, 10,000 people for the tassie tigers to offer Michael Hogan a contract , Aaron Edwards Fan page, ACT Brumbies, act brumbies, Adelaide 36ers, Adelaide 36ers are the greatest team of ANY kind EVER!!, Adelaide 36ers Fan Zone, Adelaide 36ers National Basketball Team, Adelaide Thunderbirds , Barbagallo Perth Heat Baseball Club, Bendigo Bombers Football Club, Bentleigh Cricket Club, Borough Boys, Borough Supporters Club, Bring Allen Iverson to the Adelaide 36ers!, Bring Dusty Rychart back to the Adelaide 36ers ~ beg, plead, grovel ;p, Cairns Taipans , Canberra Raiders, Canterbury Tactix, Carlton Blues FC, Croc Nation, Crocs to take the NBL title, Daniel Jackson – TIGER TUFF!, Eaglehawk Football Netball Club, Early 90′s Perth Wildcats appreciation group, Fire Roster, Fitzroy Reds Football Club, Frankston Dolphins Football club, FRANKSTON DOLPHINS FOOTBALL CLUB, Fremantle Dockers : Rebuilding since 1995, Fremantle Dockers : Rebuilding since 1995, Geelong Cats, Go the Perth wildcats , Gold Coast Blaze,  Gold Coast Football Club, Greeks who support Richmond F.C the Tigers, I’m a Fitzroy Reds Premiership hero, Law Hawks, Matt Johns to coach the Newcastle Knights in 2010! , Melbourne Tigers, Melbourne Tigers, Melbourne Tigers – Big V Basketball, melbourne tigers all the way in 2008, Melbourne Tigers Basketball Club, Melbourne Tigers cheer squeda east and south ends , Melbourne Tigers NBL HUMMER CHAMPIONS 2007/08, Melbourne Tigers NBL supporters, Melbourne Vixens, Melbourne Vixens, Melbourne-based Wests Tigers Fanatics, New South Wales Patriots , New Zealand Breakers, No matter how bad they are, I will still barrack for the Richmond Tigers! , North Ballarat Cricket Club, North Melbourne Football Club, North Melbourne Football Club, Northern Bullants Football Club, Northern Bullants Under 18′s, Northern Mystics, Northern Mystics Fans, Official Gold Coast Blaze, Official Perth Wildcats, Perth Wildcats, Perth Wildcats, Perth Wildcats (Catties Fans), perth wildcats fans, Perth Wildcats Wildkidz! (:, Port Melbourne Football Club, port melbourne the mighty borough fan club, Pulse Netball, Queensland Bulls, Queensland Bulls Supporters, Queensland Firebirds, Queensland Rams (ABL) Baseball, Queensland Rams Baseball, Sandringham Football Club (Zebras), SAVE OUR MELBOURNE TIGERS NBL TEAM , THIS SEASON., Save Our South Dragons:www. saveourdragons.com, SCONE THOROUGHBREDS RUGBY LEAGUE CLUB, SEABL, Selkirk Roosters – North Ballarat Football Club, South Dragons 2008/09 Nbl Champions, South Melbourne Dragons, Southern Steel, Southern Steel, SUPPORT THE CANTERBURY TACTIX WITH TIC TACS, Sydney Swifts, Tassie Tigers Hockey – Top 4 three years in a row, the fitzroy reds convention for headaches and regrets., The Melbourne Tigers Fan Group, The Official Adelaide 36ers Page, The Official Bendigo Spirit Basketball, Thunderbirds Adelaide Netball Club Appreciation Community, Thunderbirds are GO in the 2009 grand final!, TOWNSVILLE FIRE, Townsville McCafe Fire, Trent Cotchin, Victoria Aces ABL Baseball, Waratahs 2008, Werribee Amateur Football Club, Werribee Football Club , Werribee Tigers FC, West Coast Fever, West Coast Fever, Western Force, Wests Tigers NYC, WNBL – Bendigo Spirit, WNBL – Canberra Capitals, Wollongong Hawks, Wllongong Hawks, Wollongong Roller Hawks, and XXXX gold Queensland bulls!.

All told, there are 3,297 people of the 34,057 people included list a network.  There are 1,078 unique networks. If Facebook wasn’t dropping things, the total people included would be 61,340. Given that, the following networks are the most popular:

Related Posts:

• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)
• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 1)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 24)

What’s the most popular AFL team on Facebook?  That really does depend on how you measure it.

The following table has a column for total people listing a team as an interest, total number of members of the largest fan page dedicated to a team, total number of fans of the largest page dedicated to a team and the grand total.  This information was collected in the past three days.

And then I completed this and realized the biggest fan pages I had?  They weren’t the official ones.   Time to get the official ones, where the total fans are much bigger, and then update.

Green: Indicates official Facebook fanpage has the most fans.
Blue: Indicates a page not linked on the official page has the most fans.
Red: Indicates an official Facebook fanpage was not found to be linked to on the Club’s official site.
Black: AFL does not link to an official page for the team.

Fixed. As an American, I’m used to professional team names being City Mascot. When I search, this tends to be my default mode of searching. It can screw up results and I have to remember to search all variations to make sure this doesn’t happen. When I was just looking for biggest, I didn’t. Woe. But anyway, these results should hopefully be a bit more accurate. I went to every team’s official site that was linked on the AFL’s site. On the official site, I looked for their official Facebook fanpage accounts. Then I took that information and added it to the above table to get a more accurate picture. If an unofficial fanpage had more fans than the official one? I left the unofficial one. I’ve color coded that chart to make easy to see where I did that.

Related Posts:

• More popular Australian (and Kiwi) sport related Facebook fanpages and groups (November 23)
• More popular Australian (and Kiwi) sport related Facebook fanpages and groups
• Most popular AFL and NRL teams on Facebook
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)

Yesterday, I made a post about the most popular Australian athlete, league and team related Twitter accounts.

On Twitter, @anthonyalsop pointed me to a list of Australian athletes on Twitter he had created.  I had missed quite a few on his list and some of those accounts led me to lists where I found additional athletes, teams and leagues.  All told, I added about 61 new rows of data.  There are a few repeats from yesterday’s list as I updated some numbers.  (Historical twitter growth for athletes would be interesting to look at and there are tools for just that.  It is a project for a different day. Maybe.)  There doesn’t appear to be much change.

Things to remember with this list: It does not include athletes who do not play for team based sports.  Swimmers, golfers, tennis players, surfers and race car drivers are not on the list.  It also does not include Australian athletes playing for teams outside of Australia.  This includes cyclists (who are probably the most popular Australian athletes that I can find) as they often compete for teams outside Australia.  It does not include Australian NBA and WNBA players.  It also does not include retired Australian athletes, unless they are now involved in a management role with a specific team.  National teams are included but players are generally sorted by their other playing affiliation. This list does include athletes and teams from outside Australia when the league has teams from other countries.  Thus, South Africa is represented with its Super 14 teams and New Zealand is included with a variety of teams in leagues such as the NRL, Super 14 and the NBL.

Updated this list on the 11th to include the Australian Opals thanks to a comment by @SportingSheilas.

Related Posts:

• Version 3: Most popular Australian athlete and team related Twitter accounts by total followers.
• Most popular Australian clubs and teams on Twitter
• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)

An updated version of this list can be found at Version 2: Most popular Australian athlete and team related Twitter accounts by total followers.

This is sorted by total number of followers. If an account is tagged (unofficial), it indicates that it is not the official account; it belongs to management, a player or a fansite.  The list includes teams from most of the major sports leagues in Australia.  Teams that play in those leagues that are not from Australia have also been included.  Players were only counted as belonging to a team if they currently play for it.  (Some players that are on NRL player lists have gone to play in Europe.  They aren’t included.)  The date that the information was collected is also included as these numbers actively change over time.  If some one/team/organization is listed twice, it is because the data was collected on multiple dates.

Related Posts:

• Version 3: Most popular Australian athlete and team related Twitter accounts by total followers.
• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)
• Most popular Australian clubs and teams on Twitter

Based on the somewhat data I have so far from Twitter, Facebook, LiveJournal and its clones, blogger and bebo, the Melbourne Victory are one of the most popular teams in Australia.  They are only behind Collingwood Magpies, Carlton Blues, and the  Queensland Maroons.  A lot of this is attributed to the 46,620 people who list the team as an interest on Facebook and 1,432 people following the team on Twitter.

So far, only 28 teams have been looked at on blogger and here, the Victory fall in the middle of the pack with only 11 people listing them as an interest.  Most of the sampling on the network has involved the AFL and Queensland based teams.  Teams ahead of the Victory include Sydney Swans, Collingwood Magpies, West Coast Eagles, Adelaide Crows, Brisbane Broncos, Brisbane Lions, Geelong Cats, and the Western Bulldogs.

What does this small community look like?  Of the eleven, nine list their country of residence.   Of these nine, eight are Australians and one is likely an Australian who is currently traveling the United States.   Of the nine Australians, seven list their state of origin and they are all from Victoria, six listing Melbourne as their home and one listing St. Kilda as theirs.  This is a team that draws, at least on blogger, from where it is based and does not have a larger, national following.

Seven people list their age.  For mean, median and mode, age is the same: 22.  This is a relatively young fan community, especially when compared to a few of the AFL team communities on blogger.  The community is also a more likely to be male with 6 people identifying as male, 3 identifying as female and 2 not identifying.  Between the Adelaide Crows, Brisbane Broncos, Brisbane Bullets, Brisbane Lions, Carlton Blues, Collingwood Magpies, Essendon Bombers, Fremantle Dockers, Geelong Cats, Hawthorn Hawks, Melbourne Demons, and North Melbourne Kangaroos communities, only the Carlton Blues, Collingwood Magpies and Geelong Cats communities have a smaller female fanbase.

It will be interesting to see how this community eventually compares to other A-League teams on the network.

Related Posts:

• Based on data to date: Biggest Australian sports fandom
• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 1)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 24)

This post continues to look at the historical activity level of AFL fans on Yahoo!Groups.  This time, the focus is on the North Melbourne Kangaroos.

If you look at the North Melbourne Kangaroos category on Yahoo!Groups, you will find ten groups.  Of these, six of these are actually dedicated to the team.  They are northmelbournekangaroos, themightyrooboys, nmfc, mightyrooboys, northkangaroosclub and thenorthmelbournefc.  With the exception of themightyrooboys which was created in 1999, all the lists were created in 2000.  The average total membership membership is 24.  The lists all have open membership and have an ongoing spam problem.

I looked at the lists to determine when these lists had legitimate posting, added up the monthly totals across all six lists and generated the following chart:

The community was at its most active when it started.  There were two small season drops during the off season with the community all but disappearing after the 2002 campaign.  This some what resembles the pattern for the Essendon Bombers, though that community had more overall activity and a more extreme drop off in posting.  It looks like this particular service was never embraced by fans of the team as one of their early means of communicating.

In order to find out legitimate posting periods for nmfc, I had to join the list.  The list has 35 members at the moment. On topic posts to the list ended in January 2002.  Spam posting started in August 2004.  I decided to get membership demographics for the list since membership gave me access to a member list.  Of the 35 members, only one listed their age or gender (57, female) and no one listed their location.  (She joined during a period of legitimate posting.) Of the 35 members, thirteen or 37% joined during the period of legitimate posting.  Four members or 11% joined in the period where there was no posting.  Eighteen members or 51% joined during the period of only spam posting.  That’s a big problem for any sort of attempts to revive the list.  It is also a big problem for Yahoo!Groups and could explain why people who love mailing lists eschew their service.  It also makes it hard to legitimately get demographic data off the service, unless the assumption is made that all people joining after the period of spam content are actually spammers and their demographic data can be ignored.

Related Posts:

• Based on data to date: Biggest Australian sports fandom
• The AFL on Yahoo!Groups
• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)

The following chart is based on the data gathered for posts to date.  It is intended to give a general idea as to the comparative size of various sports fandom communities to each other.  Blanks indicate that no data regarding that team on the service has been gathered; it does not indicate a size of zero for that particularly service.  If you would like specific data regarding a team on a service to understand where that number of coming from, please comment or e-mail me at laura[at]fanhistory[dot]com.  I am more than happy to explain it.

Leagues with teams at the bottom include AFL, AHL, A-League, Claxton Shield, Gridiron Australia Nationals, KFC Twenty20 Big Bash, NBL, Rugby League/State of Origin, Victorian Amateur Football Association.  The AFL’s expansion team puts one of their teams in the bottom 10.  Soccer teams, baseball teams, American/Gridiron football, basketball, netball, rugby union, ice hockey, rugby league and Australian rules football are at the bottom.  Some of these sports can be accounted for because of they are not popular sports in the country.  Others can be accounted for because the teams are part of secondary leagues and competitions.  It will be interesting to see how and if popularity shifts as more data is added from additional networks.

Edited to add: This post mostly came about as I needed to take a break from gathering Yahoo!Groups data.  The directory currently is not working for me.  It limits my ability to data gather as a result.  Two of the big things in terms of moving a team up or down the above list are Facebook and Twitter.  Facebook has a lot of voids and that’s easy enough to fill in.  I did that.  Things at the bottom didn’t change much but things at the top really did change with four clubs above the 40,000 fans threshold.

Given the huge leaps there, I cannot really foresee the top order changing much, especially as the Twitter data is already there. The other social networks out there just do not have populations to provide an audience that size. Facebook claims that 7,680,420 people are from Australia on its service. When 50,000 list their interest as the Magpies or the Blues, well, that’s .6% of all Australians on Facebook. Or put another way, 3 out of every 500 Australians on the site list one of those two teams as an interest. For a sports team, that seems really high and about on par for the most popular sports team in other countries. (The New York Yankees have about 785,000 fans for an American population of about 101,468,000 on Facebook. That puts the percentage at about .7%.)

Yahoo!Groups doesn’t have a large population. While bebo is popular in Australia, it doesn’t provide numbers even close to this. The only way to get numbers that large are to find community specific sites which require registration.

More edited to add: One of the things I did not realize with the various data sets I’ve been compiling is that about a third of the teams in the National Rugby League aren’t included. My bad. Most of my focus has been on the AFL. Hence, the oversight. I’ve compiled that again and rather than update with a third image, just going to say that there have been no major shake ups. The Brisbane Broncos remain on thop. The St. George Dragons are at the bottom with 240 fans. Second to last are the Canterbury-Bankstown Bulldogs with 1,580. No team really has the big number of fans that the AFL has.

More editing: I normally tried variations of a team’s name for Facebook to make sure I get the highest number.  In the case of St. George Illawarra Dragons, I goofed and got the one that listed 240.  When I used St Geoergillawarra Dragons combed with St. George Illawarra Dragons, I got 9,200.  This change will show up in any future data analysis.  The collection date has always been changed to today just so I know when I got that number.

Related Posts:

• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)
• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 1)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 24)

There is a directory for Yahoo!Groups dedicated to the Australian Football League.   There are 276 lists found in it.   There are an additional 195 listed in the Clubs and Team subcategory.  And then there are the following counts for team specific subcategories:

• · Adelaide Crows (7)
• · Brisbane Lions (22)
• · Carlton Blues (13)
• · Collingwood Magpies (11)
• · Essendon Bombers (21)
• · Fremantle Dockers (5)
• · Geelong Cats (5)
• · Hawthorn Hawks (17)
• · Melbourne Demons (7)
• · North Melbourne Kangaroos (10)
• · Port Adelaide Power (10)
• · Richmond Tigers (15)
• · St. Kilda Saints (5)
• · Sydney Swans (14)
• · West Coast Eagles (8)
• · Western Bulldogs (10)

It is possible to get data from some of these lists if you either join them or member data is public.  (scrapheap_afl for instance has 25 members and hasn’t been updated since August 2009.   Eight people list their ages with an average age of 38. Eight people list their country.  Two are from Australia, two are from the United Kingdom and four are from the United States.  Nine people list their gender and all are male.)  For mailing lists that require joining to get the information, most of them have open membership.  Spammers than join and post unrelated, offtopic spam.  This spam problem thus makes the data very suspect.  The number of communities is also suspect because there are several instances of incorrect categorization.  For instance, there is an Indian department soccer team grouped in the Western Bulldogs category.

If we were looking for a reason to use this data, it might be best used for historical purposes: When were these communities created and when were they most active?  When did they go inactive?  This data would have to be currated manually as the suspect groups would need to be removed and periods of high spam posts would need to identified.  Hopefully, in the next day or so, I can provide some data that has the creation dates of Yahoo!Groups to help begin to analyze these patterns.

Related Posts:

• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)
• Most popular sport league/team websites in Australia
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 1)

I’ve not really spent much time looking for fan communities for Australian sports teams on Facebook.  This is for a couple of reasons.  First, the data from Facebook’s Advertising Target Selection is often subject to wild fluctuations in the course of small periods of time.  In the case of one search, there was a 200 person drop in ten minutes on a sample size of about 3,000.  That’s pretty significant and calls into  question all the data.  The second reason is that it is hard to get data out of Facebook’s Advertising Target Selection.  For LiveJournal, bebo and blogger, I might not be able to get all a user’s info but I have enough that I can easily tell you that the average Northern Territory fan of a team is this age.  I can identify specific individuals and in some cases make educated guesses about the reliability of the data.    With Facebook, all I get is a number based on the selection.  If I want to find out how many female fans there of the Brisbane Lions from Queensland, I have to make a number of selections to get that number.  (But I only get that based on city for Facebook, not state.)  If I want to find out how many male fans there are, I have to go back to Facebook and make another series of selections.  I can’t do that with in the context of my own data set compiled / exported from Facebook.  This makes it really impossible to compile a complete listing of data in a timely manner.  If I want to find out how many 18 year olds are fans of the Canberra Raiders, I have to make that selection one at a time.  Aggravating.

Still, I wanted an idea of what is going on with Australia’s sports fandom on Facebook in terms of location and demographics.  What I thus have is a load of random data.  (Random data is random.) I tended to focus on cities and teams, with both chosen mostly at random. I can’t find an easy way to display or map this so the table is located below for you to look at.

Before that, some things I found interesting in this data:

• Brisbane Roar’s male fans are double the amount of their female counter parts.
• Brisbane Roar fans also to be single with 420 married compared to 180 married.
• The Perth Wildcats don’t have a fanbase in the Northern Territory or Tasmania.
• Queensland Maroons have 40 fans in Rockhampton, Queensland compared to the 8,100 fans they have in Sydney.
• New Zealand’s Canterbury Crusaders have the same fan community size, 80, in Sydney as the do in Cranbourne.
• The Melbourne Vixens are the only netball team to be listed as an interest from the Tasman ANZ Championship teams.
• St. Kilda is more popular than the Sydney Swans in Adelaide.
• Essendon Bombers are more likely to be college graduates than currently in high school.  At least for those on Facebook.
• In the AFL, the Essendon Bombers are more popular than the Geelong Cats, Hawthorn Hawks, North Melbourne Kangaroos, Richmond Tigers, St. Kilda Saints, and Sydney Swans for all Australians on Facebook.
• The Adelaide Crows are more popular in Brisbane than in Perth.
• Between the Perth Wildcats, Parramatta Eels, St. Kilda Football Club, Penrith Panthers, South Sydney Rabbitohs , Sydney Swans, and Wests Tigers, the mot popular teams in Hobart is St. Kilda with the Sydney Swans coming in second and the Parramatta Eels coming in third.
• Darwin only has 4,360  people from the city on Facebook.  Between, Cronulla-Sutherland Sharks, Gold Coast Titans, Geelong Cats, Perth Wildcats, Hawthorn Hawks, Newcastle Knights, Parramatta Eels, St. Kilda Football Club,South Sydney Rabbitohs, and Wests Tigers, no teams has more than 20 fans in the city and the 50 mile area around it.
• In Perth, the Perth Wildcats are more popular than the Perth Glory.

Edited to add on January 9, 2010: I normally tried variations of a team’s name for Facebook to make sure I get the highest number.  In the case of St. George Illawarra Dragons, I goofed and got the one that listed 240.  When I used St Geoergillawarra Dragons combed with St. George Illawarra Dragons, I got 9,200.  This change will show up in any future data analysis.  The collection date has always been changed to today just so I know when I got that number.

Related Posts:

• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (October 11)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (October 4)

This post is a series of posts looking at the size of Australian sports leagues on LiveJournal and its clones. Three earlier posts were Australian Football League on JournalFen , Australian Football League community on DeadJournal and National Rugby League on DeadJournal and JournalFen. These posts acknowledge that the communities aren’t very big and in the grand scheme of things, this is not very meaningful in terms of understanding sports communities in Australia.  Still, hopefully they can lead people to be more curious about online demographics and the activity level of these communities .

Do communities for the AFL exist on other LiveJournal clones?  The answer is yes, but for the vast majority of them, they do not.  This post examines LiveJournal clones and some of their characteristics.  It identifies those networks which have people with an interest in the AFL and then does a deeper examination of those networks.

Outside of JournalFen and DeadJournal, there a number of LiveJournal clones.  These include asks.jp, blurty, CrazyLife, Dreamwidth Studios, Inksome, InsaneJournal, Ivanovo, IziBlog, Kraslan, OpenWeblog, Scribbld, Sviesta Ciba and ????????.  Each of these caters to a unique audience with its own history.

About half of these are non-English based service.  They include asks.jp targeted at a Japanese audience that does not rank for Australian visitors.  It also includes Ivanovo which is geared at a Russian speaking audience and does not rank for an Australian audience.  Kraslan and ???????? are bot clones aimed at Russian speakers that did not rank for on Alexa for Australian visitors.  Sviesta Ciba is a Latvian language based LiveJournal clone that does not rank on Alexa for Australian visitors.  Unsurprisingly, none of these non-English based LiveJournal clones have a community that expresses interest in the Australian Football League.  (Or the National Rugby League for that matter.)

The English speaking LiveJournal clones include blurty, CrazyLife, Dreamwidth Studios, Inksome, InsaneJournal, IziBlog, OpenWeblog and Scribbld.  Blurty was one of the most popular LiveJournal clones that was most active five to six years ago and for a while was one of a series of clones used by fandom_wank.  Its traffic has since fallen off a cliff and it has only had 715 users update in the past 24 hours on December 24.  It does not rank on Alexa for Australian traffic.  CrazyLife is a small LiveJournal clone that only had 5 accounts updated in the past 24 hours and only 62 of its 44,323 accounts include Australians.  Dreamwidth Studios is a new LiveJournal clone that launched in May 2009 and caters mostly to a media fandom audience. Of the 468044 accounts on December 27, only 1,797 list Australian as their country of residence.  According to Alexa on December 28, the site ranks as 7,337 in Australia.  Inksome was originally founded as scribblit and was the first LiveJournal clone created specifically in response to LiveJournal’s Strikethrough event in May 2007.  It catered a bit to LiveJournal media fandom and never really took off.  As of December 27, 2009, it had only 79 accounts that had been active in the last 24 hours and only 138 of 30,323 accounts list the country of residence as Australia.  The site does not rank in Australia.  InsaneJournal is one of the most popular LiveJournal clones.  As of December 27, 2009, 3,174 active accounts or 890 more active accounts than Dreamwidth.  The site has fewer Australians, with only 910 users listing Australia as their country of residence.  Alexa ranks the site as 4,885 in Australia. Iziblog is a small LiveJournal clone that had only 8 accounts updated in the 24 hour period around December 24, 2009 and did not rank on Alexa for Australian sites.  OpenWeblog is a tiny LiveJournal clone with only 3,780 total accounts, of which two had been updated in the 24 hour period on December 27, 2009 and the site does not rank in Australia.  Scribbld is another small LiveJournal clone.  It has 33,343 accounts as of December 27, 2009 of which 77 of those accounts were active in the last 24 hours.  Only 32 of those accounts list their ountry of residence as Australia, where the traffic does not rank on Alexa.

Of these clones, Blurty, CrazyLife, Dreamwidth Studios, Inksome, and InsaneJournal had communities which listed AFL as an interest.  None of the others, as of December 24, 2009, listed AFL as an interest, neither were teams listed as interests on these services.

28 people list the AFL as an interest on blurty.  Of these, only two people are from the United States and one does not list a country.  The rest are Australians.  Of these, seven list their year of birth.  The median year of birth is 1982.7, median is 1984 and mode is 1985.  None of these users have updated recently, with the most recent update happening 196 weeks ago and five of them never having updated.  They represent a number of states: 8 from Victoria, 3 from New South Wales, 2 from South Australia, Queensland and the ACT, 1 from Tasmania and Western Australia, and 4 Australians who did not list a state of residence.  Blurty has four teams where people list them as an interest.  They include the Adelaide Crows, the Brisbane Lions, the North Melbourne Kangaroos and the Sydney Swans.  The Swans have three fans who list them as an interest, the Lions have two fans, and the North Melbourne Kangaroos and Adelaide Crows both have one fan who lists them as an interest.  This represents a total of seven individuals.  With the exception of the Swans and one fan, all the fans are from the state that the team plays in.

CrazyLife has five people who list AFL as an interest.  Three of these are the same person.  Two are from South Australia and one does not list a state.  One lists an age of 1985 and the other 1986. Of the three, the most recent update was 234 weeks ago.  Two people list specific teams as an interest: One listing the Fremantle Dockers and the Hawthorn Hawks, the other with three accounts listing the Adelaide Crows.

Twelve people list the AFL as an interest on Dreamwidth Studios.  Of these, three are from Victoria, two are from New South Wales and Queesnland and one is from Western Australia.  Only three of these twelve accounts have updated in the last week.  Two have been been updated and five have not been updated in the past 28 weeks or more.    There are four teams that are listed as interests: The Adelaide Crows with five people, Brisbane lions with one person, the Fremantle Dockers with one person and the Brisbane Lions with one person.  The Adelaide Crows may have the largest group of fans but only one has updated in the past twenty weeks.  The fan of the Brisbane Lions has never updated.  The Fremantle Dockers fan updated in the past week.  The fan of the Sydney Swans last updated 32 weeks ago.

The Inksome community had one user from South Australia who listed the AFL and the Adelaide Crows as an interest.  They have never posted a blog entry on their inksome account.

On InsaneJournal, fifteen people list the AFL as an interest.  Of these, one lists the US as their country of residence and are clearly a fan of the American Arena Football League.  The other does not list a country and it cannot be determined by other information available on their profile. Of the remaining thirteen, Three are from Western Australia, two are from Victoria and one is from Queensland.  The rest do not list their state of residence.  One last updated in the past week. Another last updated eleven weeks ago   Four have never updated.  Four last updated between 85 and 124 weeks ago. Six last updated between 41 and 58 weeks ago. Five people list their year of birth: 1982, 1983, 1984, 1985 and 1986. Twelve people list interest in nine teams: Three for the Adelaide Crows, one for the Brisbane Lions, two for the Freemantle Dockers, one for the Hawthorn Hawks, one for the North Melbourne Kangaroos, one for the St. Kilda Saints, three for the West Coast Eagles and one for the Western Bulldogs.  There are several fans of teams located outside their home state: The Fremantle Dockers have a fan from Victoria, the North Melbourne Kangaroo have a fan from Western Australia and the Western Bulldogs have a fan from Minnesota in the United States.  With the exception of one Fremantle Dockers fan, none of the people listing specific teams as interest has updated earlier than 48 weeks ago and five of those have never updated.

The AFL community on LiveJournal clones, expressed by listing the AFL as an interest, looks like this when all the different networks are looked at together:

One of the problems with this little analysis is that there are often inconsistent uses of a team’s name that can make it hard to distinguish fans of a team from a city or another sports team.  For example, people might include Brisbane or Lions as an interest when they are actually fans of the Brisbane Lions.  As both are so common, it is a problem when trying to compile a data set like this.  What it means is that in actuality, the fan base for a team might actually be larger than the listing of interests indicates.  In general, it is why I tend to use membership in communities dedicated to a source to evaluate a community’s size and interest on a LiveJournal clone.  This is problematic as these clones are so small that they do not have a user base that is interested in creating communities for their teams.  With larger social networking sites or dedicated sites, this should be less problematic and the data should be more reliable.

Related Posts:

• Data dump: Australian sport on LiveJournal and its clones
• Based on data to date: Biggest Australian sports fandom
• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)