Archive for category Facebook

AFL fandom growth on Facebook: Which team is the winner?

Posted by Laura on Monday, 3 May, 2010

Back on March 25, 2010, I collected data regarding the number of fans of the official AFL team Facebook fan pages.  It has been a while and I was curious as to which team had the most growth since the last time I looked.  Did any team do a really good job picking up fans?  Does that have any connection to how well the team did?  (There are a whole bunch of other potential factors.  I just haven’t looked at them.)  The team at the top of the ladder for Facebook fan growth is the Essendom Bombers.  The team at the bottom of the ladder is the Adelaide Crows.  Teams not included didn’t have official pages on March 25, 2010.

Team Url 25-Mar-10 3-May-10 Difference
AFL https://www.facebook.com/AFL 88,546 99,722 11,176
Essendon Bombers https://www.facebook.com/Essendon 44,511 52,126 7,615
Collingwood Magpies https://www.facebook.com/collingwoodfc 26,314 31,366 5,052
Western Bulldogs https://www.facebook.com/Western.Bulldogs 0 4,930 4,930
Fremantle Dockers https://www.facebook.com/fremantlefootballclub 12,939 17,513 4,574
St. Kilda Saints https://www.facebook.com/stkfc 21,310 25,106 3,796
Melbourne Demons https://www.facebook.com/MELBOURNEfc 3,159 6,278 3,119
Geelong Cats https://www.facebook.com/GeelongCatsInsider 1,632 4,745 3,113
West Coast Eagles https://www.facebook.com/pages/West-Coast-Eagles/38862387223 33,501 36,559 3,058
Port Adelaide Power https://www.facebook.com/portadelaidefootballclub 7,892 10,815 2,923
Carlton Blues https://www.facebook.com/OfficialCarltonFC 12,693 14,932 2,239
Richmond Tigers https://www.facebook.com/Richmond.FC 4,798 6,626 1,828
North Melbourne Kangaroos https://www.facebook.com/northkangaroos 9,866 11,678 1,812
Hawthorn Hawks https://www.facebook.com/hawthornfc 14,342 16,129 1,787
Adelaide Crows https://www.facebook.com/adelaidecrows 39,546 41,246 1,700

Is there a correlation between a team’s performance so far this season based on their ladder position and the number of new fans?  No, the correlation is -0.04002 where the Sydney Swans and Brisbane Lions get zero new fans as they do not have a fan page.   If those two teams are removed, -0.10666.  That still is completely random.  The cause for the big increase in fans is not dependent on team performance; other factors must explain the increase in fans.

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Most popular NRL teams on Facebook

Posted by Laura on Tuesday, 6 April, 2010

I looked at the most popular teams on Facebook for the AFL. Now it is time for the NRL.  The following is based on the official Facebook pages that are linked on a team’s official site.  If a team is not listed, it is because they did not provide a link to their official Facebook page or provided a bad link.  This data was gathered on April 6, 2010.

  • Queensland Maroons – Queensland Maroons(Fan): 76,807
  • Brisbane Lions – Brisbane Broncos(Fan): 45,327
  • Gold Coast Titans – Gold Coast Titans(Fan): 18,032
  • Manly-Warringah Sea Eagles – Manly-Warringah Sea Eagles(Fan): 14,895
  • Wests Tigers – Wests Tigers – Official National Rugby League Club(Fan): 14,078
  • Newcastle Knights – Newcastle Knights (Fan): 12,766
  • Sydney Roosters – The Official Sydney Roosters Page(Fan): 12,204
  • Cronulla-Sutherland Sharks – Cronulla Sharks(Fan): 9,502
  • Melbourne Storm – Storm Man(User): 3,203
  • Canberra Raiders – Canberra Raiders(User): 2,583
  • North Queensland Cowboys – North Queensland Toyota Cowboys(Fan): 2,428
  • New South Wales Blues – New South Wales Rugby League(Fan): 886
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    NRL and official facebook fan page fail

    Posted by Laura on Tuesday, 6 April, 2010

    The NRL could really learn a lesson from the AFL for Facebook. Having looked through most of the official sites to try to find official Facebook pages, I’ve made the following observations:

    • The South Sydney Rabbitohs site links to the Facebook page for the Canberra Raiders.
    • The St. George Illawarra Dragons and New Zealand Warriors sites links to Facebook.com, not to their fanpages.
    • Several teams do not have Facebook fanpages.
    • The Melbourne Storm and Canberra Raiders have user pages with limited public profiles.
    • The Melbourne Storm user profile is for the team’s mascot.

    These patterns suggest that the NRL is behind the ball with their use of social networking.  Social networking is important tool for building a fanbase, selling merchandise, etc.  There is a correlation between attendance at matches and the size of a team’s online social networking fan base.  I’m not certain what factors lead to this and the variables could be totally independent but either way, they need to improve their fan engagement.

    (The links were found on the NRL hosted team sites.  These are not official team sites but are official NRL league pages.)

    Related Posts:

    Facebook groups and fanpages redux

    Posted by Laura on Wednesday, 31 March, 2010

    One of the things I’ve been doing recently is trying to compile a list of fans and members of groups on Facebook.  My interest in doing so is to get a general geographic idea of what teams are popular where.  I’m also interested in seeing if certain universities, colleges and high schools lean more towards one team or league.  Read to that, I’m looking at what universities, colleges and high schools could be deemed the most sports made by the total members of a network.

    The problem is that Facebook does not make getting this information easy.  I manually go through the lists.  I copy/paste to notepad, format it and copy it to Excel.  Facebook drops people.  An example of this? Western Force.  It has 3,128 fans.  When I copied and pasted everything, the total people on my list was 1,927.  There is a lot of dropping going on here and I’m not certain what effect it has on the results.

    These issues regarding totals are one of the most problematic aspects of trying to do any sort of demographic study of online sports fandom that is in any way accurate and capable of duplication.

    If you’re interested, based on the following groups and fan pages… The NAB Northern Bullants appreciation society, Townsville McDonald’s Crocodiles, Waikato/BOP Magic Netball, 1,000 people for Tassie Tigers to offer Rana Naved-Ul-Hasan a full Contract, 10,000 people for the tassie tigers to offer Michael Hogan a contract , Aaron Edwards Fan page, ACT Brumbies, act brumbies, Adelaide 36ers, Adelaide 36ers are the greatest team of ANY kind EVER!!, Adelaide 36ers Fan Zone, Adelaide 36ers National Basketball Team, Adelaide Thunderbirds , Barbagallo Perth Heat Baseball Club, Bendigo Bombers Football Club, Bentleigh Cricket Club, Borough Boys, Borough Supporters Club, Bring Allen Iverson to the Adelaide 36ers!, Bring Dusty Rychart back to the Adelaide 36ers ~ beg, plead, grovel ;p, Cairns Taipans , Canberra Raiders, Canterbury Tactix, Carlton Blues FC, Croc Nation, Crocs to take the NBL title, Daniel Jackson – TIGER TUFF!, Eaglehawk Football Netball Club, Early 90′s Perth Wildcats appreciation group, Fire Roster, Fitzroy Reds Football Club, Frankston Dolphins Football club, FRANKSTON DOLPHINS FOOTBALL CLUB, Fremantle Dockers : Rebuilding since 1995, Fremantle Dockers : Rebuilding since 1995, Geelong Cats, Go the Perth wildcats , Gold Coast BlazeGold Coast Football Club, Greeks who support Richmond F.C the Tigers, I’m a Fitzroy Reds Premiership hero, Law Hawks, Matt Johns to coach the Newcastle Knights in 2010! , Melbourne Tigers, Melbourne Tigers, Melbourne Tigers – Big V Basketball, melbourne tigers all the way in 2008, Melbourne Tigers Basketball Club, Melbourne Tigers cheer squeda east and south ends , Melbourne Tigers NBL HUMMER CHAMPIONS 2007/08, Melbourne Tigers NBL supporters, Melbourne Vixens, Melbourne Vixens, Melbourne-based Wests Tigers Fanatics, New South Wales Patriots , New Zealand Breakers, No matter how bad they are, I will still barrack for the Richmond Tigers! , North Ballarat Cricket Club, North Melbourne Football Club, North Melbourne Football Club, Northern Bullants Football Club, Northern Bullants Under 18′s, Northern Mystics, Northern Mystics Fans, Official Gold Coast Blaze, Official Perth Wildcats, Perth Wildcats, Perth Wildcats, Perth Wildcats (Catties Fans), perth wildcats fans, Perth Wildcats Wildkidz! (:, Port Melbourne Football Club, port melbourne the mighty borough fan club, Pulse Netball, Queensland Bulls, Queensland Bulls Supporters, Queensland Firebirds, Queensland Rams (ABL) Baseball, Queensland Rams Baseball, Sandringham Football Club (Zebras), SAVE OUR MELBOURNE TIGERS NBL TEAM , THIS SEASON., Save Our South Dragons:www. saveourdragons.com, SCONE THOROUGHBREDS RUGBY LEAGUE CLUB, SEABL, Selkirk Roosters – North Ballarat Football Club, South Dragons 2008/09 Nbl Champions, South Melbourne Dragons, Southern Steel, Southern Steel, SUPPORT THE CANTERBURY TACTIX WITH TIC TACS, Sydney Swifts, Tassie Tigers Hockey – Top 4 three years in a row, the fitzroy reds convention for headaches and regrets., The Melbourne Tigers Fan Group, The Official Adelaide 36ers Page, The Official Bendigo Spirit Basketball, Thunderbirds Adelaide Netball Club Appreciation Community, Thunderbirds are GO in the 2009 grand final!, TOWNSVILLE FIRE, Townsville McCafe Fire, Trent Cotchin, Victoria Aces ABL Baseball, Waratahs 2008, Werribee Amateur Football Club, Werribee Football Club , Werribee Tigers FC, West Coast Fever, West Coast Fever, Western Force, Wests Tigers NYC, WNBL – Bendigo Spirit, WNBL – Canberra Capitals, Wollongong Hawks, Wllongong Hawks, Wollongong Roller Hawks, and XXXX gold Queensland bulls!.

    All told, there are 3,297 people of the 34,057 people included list a network.  There are 1,078 unique networks. If Facebook wasn’t dropping things, the total people included would be 61,340. Given that, the following networks are the most popular:

    Network Total members
    Monash 83
    University of Melbourne 74
    Deakin 67
    James Cook 65
    State Government of Victoria 56
    La Trobe University 50
    UWA 49
    Australian National 46
    RMIT 41
    Edith Cowan 40
    Curtin 39
    Adelaide 35
    Canberra Grammar School 33
    Kardinia International College 31
    Queensland Tech 29
    Victoria AU 28
    Swinburne 28
    Notre Dame AU 26
    Canberra 26
    Tasmania 25
    Christian College 25
    Queensland 24
    Flinders 24
    Belmont High School 24
    South Australia 23
    Scotch College 22
    Griffith 19
    Bond 19
    UOW 18
    The Geelong College 17
    Telstra 17
    Murdoch 16
    Xavier College 14
    Marist College Canberra 14
    Scone High School 13
    Matthew Flinders Girls Secondary College 13
    Geelong Grammar School 13
    Ballarat 13
    Wesley College 12
    Willetton Senior High School 11
    University of Sydney 11
    The Friends’ School 11
    Presbyterian Ladies’ College 11
    Parade College 11
    Grovedale College 11
    Daramalan College 11
    Broadford Secondary College 11
    Vermont Secondary College 10
    National Australia Bank 10
    Catholic College Bendigo 10
    Whittlesea Secondary College 9
    UNSW 9
    University High School 9
    Marcellin College 9
    John Paul College 9
    Charles Sturt University 9
    Western Heights College 8
    Unley High School 8
    Taroona High School 8
    St Edmund’s College Canberra 8
    Sacred Heart College 8
    Pulteney Grammar School 8
    Newman College 8
    Newcastle 8
    Lilydale High School 8
    AU Catholic 8
    Woodvale Senior High School 7
    University of New England 7
    The Heights School 7
    St Clare’s College 7
    Salesian College Rupertswood 7
    Sacred Heart AU 7
    Padua College 7
    Otago 7
    Loyola College 7
    Frankston High School 7
    Emmaus College 7
    Cornerstone College 7
    Carey Baptist Grammar School 7
    BHP Billiton 7
    Bendigo Senior Secondary College 7
    Balaklava High School 7
    Aquinas College 7
    UTS 6
    St Mary’s Catholic College 6
    St Ignatius College, Riverview 6
    St Helena Secondary College 6
    Saint Louis 6
    Oberon High School 6
    Mount Scopus College 6
    Mount Lawley Sr. High School 6
    Mordialloc College 6
    IBM 6
    Hoppers Crossing Secondary College 6
    Deloitte 6
    Clonard College 6
    Churchlands Senior High School 6
    Brentwood Secondary College 6
    Birmingham UK 6
    Ballarat High School 6
    Avila College 6
    A N Myer 6
    Williamstown High School 5
    Whitefriars College 5
    Westpac Banking 5
    Werribee Secondary College 5
    University of Auckland 5
    The King’s School 5
    The Hutchins School 5
    St Norbert College 5
    St Francis Xavier College 5
    South Fremantle Senior High School 5
    Penleigh and Essendon Grammar School 5
    Patterson River Secondary College 5
    North Albany Senior High School 5
    Modbury High School 5
    Loreto College 5
    Lake Ginninderra College 5
    La Salle College 5
    Kolbe Catholic College 5
    Kirwan State School 5
    Kent Street Senior High School 5
    Horsham College 5
    Hale School 5
    Glenunga International High School 5
    Gingin District High School 5
    General Electric 5
    Geelong High School 5
    Essendon Keilor College 5
    Ernst & Young 5
    Emerald Secondary College 5
    Cheltenham Secondary College 5
    Caulfield Grammar School 5
    Castlemaine Secondary College 5
    Casterton Secondary College 5
    Canberra College 5
    Calvary Christian College 5
    Bacchus Marsh College 5
    All Saints’ College 5
    Academy of Mary Immaculate 5
    Wantirna College 4
    Waikato 4
    Viewbank College 4
    UWS 4
    Trinity Grammar School 4
    The Don College 4
    Strathmore Secondary College 4
    St Monica’s College 4
    St Brendan – Shaw College 4
    Salisbury East High School 4
    Saint Ignatius College Geelong 4
    Ruyton Girls School 4
    Redbank Plains State High School 4
    PricewaterhouseCoopers, Australia 4
    Newton Moore Senior High School 4
    Narrabundah College 4
    Montmorency Secondary College 4
    Mirrabooka Senior High School 4
    Methodist Ladies’ College 4
    Mercy Regional College 4
    Mercer 4
    Melville Senior High School 4
    Melbourne Grammar School 4
    King�s Christian College 4
    Kambrya College 4
    John XXIII College 4
    Indiana 4
    Ho�r Volkskool Heidelberg 4
    Hewlett-Packard 4
    Haileybury College 4
    Greenwood Senior High School 4
    Golden Grove High School 4
    Gleeson College 4
    Fahan School 4
    Craigmore High School 4
    Concordia Lutheran College 4
    Collie Senior High School 4
    Clare High School 4
    Charles Campbell Secondary School 4
    Catholic Regional College 4
    Bunbury Senior High School 4
    Bunbury Catholic College 4
    Brighton Secondary College 4
    Brauer College 4
    Birkenhead College 4
    Ballarat Secondary College 4
    Bairnsdale Secondary College 4
    Australia 4
    Adelaide High School 4
    William Ross State High School 3
    Victoria Wellington 3
    USC 3
    University Senior College 3
    UIllinois 3
    Trinity Christian School 3
    Trinity Anglican School 3
    The Scots College 3
    Sunbury College 3
    Strathcona Baptist Girls Grammar School 3
    St. Rose 3
    St. Joseph’s College 3
    St. Bede’s College 3
    St Kevin’s College Toorak 3
    St Columba’s College 3
    Rutherglen High School 3
    Rowville Secondary College 3
    Reynella East High School 3
    Purdue 3
    Pimlico State High School 3
    Peterhouse School 3
    Oregon 3
    Optus 3
    Nuriootpa High School 3
    Nunawading Christian College 3
    Nova Southeastern University 3
    Notre Dame College 3
    Northcote High School 3
    Murray Bridge High School 3
    Mount Waverley Secondary College 3
    Mornington Secondary College 3
    Morley Senior High School 3
    Monivae College 3
    Melbourne High School 3
    Melbourne Girls’ College 3
    Melbourne Business School 3
    Mandurah Baptist College 3
    Macquarie Group 3
    Macquarie 3
    MacKillop College 3
    Lyc�e Jean Monnet 3
    Loxton High School 3
    Levi Strauss & Co. 3
    Leeton High School 3
    Lake Tuggeranong College 3
    KPMG 3
    King Mongkut’s Institute of Technology Ladkrabang 3
    Karabar High School 3
    John Forrest Senior High School 3
    Immanuel College 3
    Illawarra Sports High School 3
    Hutt Valley High School 3
    Highvale Secondary College 3
    Hallett Cove School 3
    Goulburn High School 3
    Gladstone Park Secondary College 3
    Forrestfield Senior High School 3
    Faith Lutheran School 3
    Emmanuel College 3
    Edmund Rice College 3
    Doncaster Secondary College 3
    Denmark High School 3
    Curtin Bentley 3
    Coastal Carolina 3
    Chisholm Catholic College 3
    Central Queensland 3
    Camberwell High School 3
    Burdekin Catholic High School 3
    Bunbury Cathedral Grammar School 3
    Brighton Secondary School 3
    Braemar College 3
    Boronia Heights College 3
    Bellarine Secondary College 3
    Beaconhills College 3
    Bayswater Secondary College 3
    Baylor 3
    Balwyn High School 3
    Ballarat Grammar School 3
    Avonside Girls’ High School 3
    Avondale College 3
    Ave Maria College 3
    Auckland Grammar School 3
    Aberfoyle Park High School 3
    Wynyard Composite High School 2
    Woodcroft College 2
    Westville Boys’ High School 2
    Westminster School 2
    Western Port Secondary College 2
    Wellington Secondary College 2
    UVA 2
    USF 2
    University of Victoria 2
    University of Toronto 2
    University of Limerick 2
    Universidad Aut�noma de Chile 2
    Uni. Reading 2
    UGA 2
    Tyndale Christian School 2
    Trinity College 2
    Townsville State High School 2
    Toorak College 2
    The Peninsula School 2
    The Kilmore International School 2
    The Cathedral School, Townsville 2
    The Armidale School 2
    Templestowe College 2
    Temple Christian College 2
    Takapuna Grammar School 2
    Taieri College 2
    Swan Hills School 2
    Swan Christian College 2
    St. Philip’s College 2
    St. Michael’s Grammar School 2
    St. Hilda’s Collegiate School 2
    St Patrick’s College 2
    St Joseph�s College 2
    St Hilda�s Anglican School for Girls 2
    St Francis Xavier’s College 2
    Southern Cross 2
    South Torrance High School 2
    SLCC 2
    Shalom College 2
    Sandringham College 2
    Salvation Army 2
    salesian college chadstone 2
    Saint Ignatius College 2
    Rostrevor College 2
    Rollins 2
    Rockingham Senior High School 2
    Rangitoto College 2
    QR 2
    Presentation College Windsor 2
    Pinjarra Senior High School 2
    Penola Catholic College 2
    Pennant Hills High School 2
    Penn State 2
    Pakenham Secondary College 2
    Oxley College 2
    Overnewton Anglican Community College 2
    Orana School 2
    NIACC 2
    Nazareth College 2
    Mowbray College 2
    Mount View High School 2
    Mill Park Secondary College 2
    Michigan 2
    Merici College 2
    Melbourne Girls Grammar School 2
    Mazenod College 2
    Marathon High 2
    Maranatha Christian College 2
    Marais Viljoen High School 2
    Mandurah Catholic College 2
    Luther College 2
    Lowther Hall Anglican School 2
    Lorne-Aireys Inlet P-12 College 2
    Lockyer District High School 2
    Launceston College 2
    Lakeside Secondary School 2
    Kyneton Secondary College 2
    Kurnai College 2
    Kormilda College 2
    Kooweerup Secondary College 2
    Kooringal High School 2
    Koonung Secondary College 2
    Knox 2
    Kinross Wolarai School 2
    Kew High School 2
    Keilor Downs College 2
    Kadina High School 2
    John Septimus Roe School 2
    James Cook Cairns 2
    Ivanhoe Grammar School 2
    Ho�rskool Waterkloof 2
    Ho�rskool Kempton Park 2
    Ho�rskool Dr. EG Jansen 2
    Ho�r Tegniese Skool Middelburg 2
    Heywood Secondary College 2
    Hebrew University of Jerusalem 2
    Hawker College 2
    Harvest Christian School 2
    Gympie State High School 2
    Guilford Young College 2
    Green Bay High School 2
    Grand Valley State 2
    Governor Stirling High School 2
    Government of South Australia 2
    Gold Creek High School 2
    Glenfield College 2
    Glen Waverley Secondary College 2
    Gladstone High School 2
    Georges River College 2
    Geneva 2
    Genazzano FCJ College 2
    Ford Motor Company 2
    Flora Hill Secondary College 2
    FCJ College Benalla 2
    Fairhill Christian School 2
    Esperance Senior High School 2
    Erindale College 2
    Endeavour High School 2
    Eltham High School 2
    Elizabeth College 2
    Elisabeth Murdoch College 2
    Eastern Hills Senior High School 2
    East Doncaster Secondary College 2
    E. Illinois 2
    Duncraig Senior High School 2
    Delaware 2
    Cummins 2
    Croydon Secondary College 2
    Creek Street Christian College 2
    Corinda State High School 2
    Como Secondary College 2
    Cohuna Secondary College 2
    Christian Outreach College 2
    CBC Fremantle 2
    Catholic College Wodonga 2
    Carrum Downs Secondary College 2
    Carine Senior High School 2
    Canterbury 2
    Canning Vale College 2
    Camberwell Grammar School 2
    Busselton Senior High School 2
    Brisbane State High School 2
    Brackenfell High School 2
    Blackfriars Priory School 2
    Blackburn High School 2
    Belridge Senior High School 2
    Bellville High School 2
    Bayfield High School 2
    Ballarat & Clarendon College 2
    Baimbridge College 2
    Australian International School 2
    Austereo 2
    Assumption College 2
    Ardrossan Area School 2
    Alfred Deakin High School 2
    Albury High School 2
    AIESEC 2
    Afrikaanse Ho�r Seunskool 2
    ADFA 2
    Aberystwyth University 2
    -???????? ??????? ???????????? ???????? 1
    Ysgol Uwchradd Aberteifi 1
    Yeshivah College 1
    Yale Secondary School 1
    Xavier High School 1
    Wyoming 1
    WVU 1
    WTAMU 1
    WPI 1
    Woodville High School 1
    Wollongong High School 1
    Wisconsin 1
    Wirral Met 1
    Winthrop 1
    Wintec 1
    Wilsonville High School 1
    Willyama High School 1
    William Angliss Institute of TAFE 1
    William & Mary 1
    Wilder Junior – Senior High School 1
    Whyalla High School 1
    Whitley Secondary School 1
    Wheelers Hill Secondary College 1
    Western Texas College 1
    Western Branch High 1
    Western Academy of Beijing 1
    Westbourne Grammar School 1
    West Vancouver Secondary School 1
    West Senior High School 1
    West Hill Secondary School 1
    Wesley Methodist School 1
    Wesley DE 1
    Wavell State High School 1
    Waubonsie Valley High School 1
    Waterloo 1
    Warwick State High School 1
    Warwick Senior High School 1
    Warrandyte High School 1
    Wardle High School 1
    Wanganui High School 1
    Walkden High School 1
    Wahlert High School 1
    W. Kentucky 1
    Vodafone 1
    Visual Jazz 1
    Villanova College 1
    Villanova 1
    Vienna International School 1
    Victory Christian College 1
    Valparaiso 1
    Valley Forge Christian 1
    Valencia 1
    UWO 1
    Utah Valley University 1
    Usana Health Sciences 1
    Ursula Frayne Catholic College 1
    UNL 1
    University School 1
    University of South Pacific 1
    University of Minnesota Morris 1
    University of Louisville 1
    University of Liverpool 1
    University of Leicester 1
    University of Johannesburg 1
    University of Glasgow 1
    University of Edinburgh 1
    University of Dayton 1
    University of Bristol 1
    University of Alaska Fairbanks 1
    University of Aberdeen 1
    Universiti Brunei Darussalam 1
    Universiteit Maastricht 1
    Universidad Polit�cnica de Valencia 1
    Universidad Cat�lica Cardenal Ra�l Silva Henr�quez 1
    Universidad Arturo Prat 1
    United Nations High School 1
    Uni. Nottingham 1
    Uni. Helsinki 1
    Uni. Gloucestershire 1
    UNC Asheville 1
    UCV VE 1
    UConn 1
    UCF 1
    UCD Ireland 1
    UC Irvine 1
    U. Indianapolis 1
    Tulsa 1
    Tulane 1
    Trinity-Pawling School 1
    Trinity Episcopal School 1
    Trinity Catholic College 1
    Townsville Grammar School 1
    Toowoomba High School 1
    TNS Research International 1
    Tintern Girls Grammar School 1
    Tintern G.G.S 1
    Thuringowa State High School 1
    Thomson Reuters 1
    The University High School 1
    The Toro Company 1
    The Thomas Hardye School 1
    The Southport School 1
    The King’s School Canterbury 1
    The Jannali High School 1
    The International School of Choueifat 1
    The Helena Romanes School 1
    The Glennie School 1
    The Crossley Heath School 1
    The Cambridge High School 1
    The Bolsover School 1
    The Barclay School 1
    The American School in Japan 1
    The Alice Smith School 1
    Texas Wesleyan 1
    Terang College 1
    Tennant Creek High School 1
    Tenison Woods College 1
    Telopea Park School 1
    Te Awamutu College 1
    Taylors College 1
    Taylor IN 1
    Taree High School 1
    Tallangatta Secondary College 1
    Tagore-Schule (Gymnasium) 1
    TAFE NSW � Sydney Institute 1
    Tabor Christian College 1
    Syracuse 1
    Sydney Girls High School 1
    Sydney Adventist College 1
    Sydney Academy 1
    Susquehanna 1
    SUNY Fredonia 1
    Stirling Uni. 1
    Stewarts Melville College 1
    Stevens Point Area High 1
    Stephen F. Austin High School 1
    State Street 1
    Star of the Sea College 1
    Star Of The Sea 1
    Stanford 1
    St. Stephen’s School 1
    St. Stanislaus College 1
    St. Peter’s College 1
    St. Paul’s College 1
    St. Kevin’s High School 1
    St. Joseph’s College Hunters Hill 1
    St. Joseph’s Catholic High School 1
    St. Dunstan’s College 1
    St. Clare’s College 1
    St. Andrews Christian College 1
    St. Aloysius College 1
    St Stephen’s School 1
    St Peter’s Collegiate Girls’ School 1
    St Michael’s College 1
    St Michael�s Collegiate School 1
    St Mark’s Anglican Community School 1
    St Leonard’s College 1
    St Joseph’s MacKillop Senior Campus 1
    St Joseph’s High School 1
    St Joseph�s School 1
    St John’s Grammar School 1
    St James College 1
    St Gerard’s School 1
    St Georges College 1
    St Clares High School 1
    St Brigid’s College 1
    St Aloysius’ College 1
    Springfield 1
    Southwood Boys Grammar School 1
    Southwestern Illinois 1
    Southland Girls High School 1
    Southern Queensland 1
    Southern Cross K-12 1
    South Otago High School 1
    South Carolina 1
    South Carleton High School 1
    Sony 1
    Somerville Baptist College 1
    Smithfield State High School 1
    SHSU 1
    Shirley Boys’ High School 1
    Shipley School 1
    Shell Oil 1
    Shailer Park High School 1
    Seymour Technical High School 1
    Serra Senior High 1
    Seneca 1
    Seckman High School 1
    Schlumberger 1
    Sapphire Coast Anglican College 1
    Samuel Marsden 1
    Saint Stephen’s College 1
    Saint Mary’s College 1
    SAHETI 1
    Sacred Heart Grammar School 1
    Rutland Senior High School 1
    Rutherford College 1
    Roswell High 1
    Rosmini College 1
    Rosetta High School 1
    Rosebud Secondary College 1
    Roma State College 1
    Rockhampton State High School 1
    Riverside Girls High School 1
    Riverina Anglican College 1
    Rhode Island 1
    Renmark High School 1
    Redlands Senior High 1
    Redeemer Lutheran College 1
    Red Bend Catholic College 1
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    AFL on Facebook

    Posted by Laura on Thursday, 25 March, 2010

    What’s the most popular AFL team on Facebook?  That really does depend on how you measure it.

    The following table has a column for total people listing a team as an interest, total number of members of the largest fan page dedicated to a team, total number of fans of the largest page dedicated to a team and the grand total.  This information was collected in the past three days.

    AFL on Facebook

    Team Interest Page Group Total
    Collingwood Magpies 59800 80 7969 67849
    West Coast Eagles 26020 33501 5094 64615
    Carlton Blues 58120 317 1626 60063
    Adelaide Crows 50020 1579 5827 57426
    Fremantle Dockers 43660 96 3625 47381
    Sydney Swans 21260 18094 4737 44091
    Hawthorn Hawks 21220 2602 6595 30417
    Essendon Bombers 27920 248 1989 30157
    Richmond Tigers 13960 11727 2782 28469
    Geelong Cats 15760 5092 3976 24828
    Brisbane Lions 10940 10556 2302 23798
    St. Kilda Saints 15480 317 4281 20078
    Port Adelaide Power 6100 9766 3157 19023
    North Melbourne Kangaroos 9120 4314 2420 15854
    Western Bulldogs 2740 4745 7295 14780
    Melbourne Demons 5940 4057 4003 14000
    Gold Coast Football Club 1200 1720 66 2986

    And then I completed this and realized the biggest fan pages I had?  They weren’t the official ones.   Time to get the official ones, where the total fans are much bigger, and then update.

    Green: Indicates official Facebook fanpage has the most fans.
    Blue: Indicates a page not linked on the official page has the most fans.
    Red: Indicates an official Facebook fanpage was not found to be linked to on the Club’s official site.
    Black: AFL does not link to an official page for the team.

    Fixed. As an American, I’m used to professional team names being City Mascot. When I search, this tends to be my default mode of searching. It can screw up results and I have to remember to search all variations to make sure this doesn’t happen. When I was just looking for biggest, I didn’t. Woe. But anyway, these results should hopefully be a bit more accurate. I went to every team’s official site that was linked on the AFL’s site. On the official site, I looked for their official Facebook fanpage accounts. Then I took that information and added it to the above table to get a more accurate picture. If an unofficial fanpage had more fans than the official one? I left the unofficial one. I’ve color coded that chart to make easy to see where I did that.

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    Distribution of Australian sports fans by league and location

    Posted by Laura on Tuesday, 23 March, 2010

    Distribution of Australian sports fans by league and location map

    I’m trying to make a map of Australian sports fandom across various social networks.  This is going to take a long time and require a long explanation to understand exactly what you’re seeing.  This map isn’t intended to be all comprehensive.  I’m still collecting data and will likely continue to collecting data for a long time.    That’s why a long explanation is needed.

    Country League Rugby: Group 21 is represented exclusively by the Facebook group SCONE THOROUGHBREDS RUGBY LEAGUE CLUB. Location was identified the location of the school network members listed themselves as belonging to.

    For the NWBL, amongst the social networks I’ve checked so far, only You!Tube had people who listed the league.  And that was one person.  There were several people on Facebook who belonged the Wollongong Roller Hawks group and listed a network which I could affiliate with a city.

    The AHL is represented by a Facebook group for the Tassie Tigers and three people on bebo. There were no fans on LiveJournal’s clones or blogger.

    The AFL includes full data from 43things, bebo, blogger, eacademy, Daniel Jackson – TIGER TUFF!, Law Hawks and No matter how bad they are, I will still barrack for the Richmond Tigers! groups on Facebook, Gaia Online (but no one was an AFL fan who listed a city), LiveJournal and its clones, only Collingwood from MySpace profile search, only Brisbane Lions, Collingwood Magpies and Carlton Blues from orkut, only the scrapheap_afl mailing list on Yahoo!groups, and only the Geelong Cats on YouTube.

    For the NRL, the following Facebook groups were included: Matt Johns to coach the Newcastle Knights in 2010! , Wests Tigers NYC and Melbourne-based Wests Tigers Fanatics. Only the Brisbane Broncos were looked at on 43things. Every team was searched for on bebo, blogger, Gaia Online, LiveJournal and its clones. The sample is much smaller than the AFL. (Though the community on bebo is much larger than AFL community on bebo. It might sort of make up for that.)

    WNBL totals came from YouTube, MySpace, eacademy, bebo and LiveJournal clones.

    For the NBL, only the Brisbane Bullets were looked at on 43 things. On Facebook for the NBL, unlike for most leagues looked at, an attempt was made to find every group connected to the team. Thus, the following groups and fanpages are represented: Townsville McDonald’s Crocodiles, Adelaide 36ers, Adelaide 36ers are the greatest team of ANY kind EVER!!, Adelaide 36ers Fan Zone, Bring Allen Iverson to the Adelaide 36ers!, Bring Dusty Rychart back to the Adelaide 36ers ~ beg, plead, grovel ;p, Cairns Taipans , Croc Nation, Early 90′s Perth Wildcats appreciation group, Gold Coast Blaze, Melbourne Tigers, melbourne tigers are the best team, Melbourne Tigers Basketball Club, Melbourne Tigers cheer squeda east and south ends , Melbourne Tigers NBL HUMMER CHAMPIONS 2007/08, Melbourne Tigers NBL supporters, New Zealand Breakers, Official Perth Wildcats, Perth Wildcats, Perth Wildcats, Perth Wildcats (Catties Fans), SAVE OUR MELBOURNE TIGERS NBL TEAM , THIS SEASON., Save Our South Dragons:www. saveourdragons.com, South Dragons 2008/09 Nbl Champions, South Melbourne Dragons, The Melbourne Tigers Fan Group, The Official Adelaide 36ers Page, Townsville McDonald’s Crocodiles and Wollongong Hawks. If this was done with other clubs and leagues, the representation for the AFL and NRL would probably be much, much bigger. Every team was looked at on bebo, blogger, LiveJournal and its clones. It also includes members of melbournetigers on Yahoo!Groups.

    For the VFL, only the Geelong Cats and Coburg Tigers were checked. On MySpace, Frankston Dolphins , Sandringham Zebras , Werribee Tigers , Collingwood Magpies and Geelong Cats were checked. All teams were checked on LiveJournal and its clones, blogger and bebo.

    A-League is represented by a search of all teams on bebo, blogger, LiveJournal and its clones. Orkut was searched for Melbourne Victory fans. It might not show up on the first version of this map because after about seven layers, the mapping software gets slow.

    Distribution of Australian sports fans by league and location map

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    Popularity of Australian sports leagues across various social networks

    Posted by Laura on Saturday, 13 March, 2010

    I’ve been checking the number of people who list a team as an interest across a number of social networks.  Yesterday, for networks where I had information on 215 teams I have on my list, I added together the number of people who listed a team as an interest in various leagues.  I got the following table.

    League Total DW DJ JF IJ Blurty Inksome CrazyLife LiveJournal Blogger Facebook Twitter Gaia Online
    AFL 266883 7 3 4 13 7 1 5 613 168 239480 26582 1
    AFL Canberra 2 1 1
    A-League 73559 90 44 69060 4363 2
    ANZ Championship 2200 5 860 1335
    Australia Athletics 83 83
    Basketball Australia 326 326
    Brisbane Netball Association 21 21
    Claxton Shield 1615 1580 35
    Commonwealth Bank Trophy 3 2 1
    First class cricket 34573 1 1 3 29 22400 12140
    Gridiron Australia Nationals 66 66
    NBL 7899 1 1 1 30 5 4220 3641
    Netball Australia 1651 1580 71
    Netball New South Wales 22 22
    NRL 180242 7 7 2 8 411 78 167585 12138 6
    NSW Premier League 316 1 4 311
    Plenty Valley Netball Association 20 20
    Rugby League/State of Origin 61519 1 1 18 61320 179
    Super 14 49838 1 1 1 85 5 37460 12284 1
    VFL 208 3 1 204
    Victorian Amateur Football Association 1 1
    WNBL 38 9 29
    Women’s Flat Track Derby Association 760 760

    Interesting to see what networks have what populations.  The WNBL is only really an interest on 2 networks while the AFL is present on every network.  These networks all have different population sizes so total numbers is really apple to oranges in some ways.  I then decided to rank the leagues by how popular they were on each network.  The most popular league ranks 1, the next most popular league ranks 2.  If there is a tie, they share the same rank.  The results of that are in the following table:

    League Blogger Blurty Crazy
    Life
    Dreamwidth Dead
    Journal
    Facebook Gaia Online Inksome Insane
    Journal
    Journal
    Fen
    Inksome Live
    Journal
    Twitter Average
    rank
    Total people
    AFL 1 2 1 1 2 1 3 1 1 1 1 1 1 1.30 266884
    NRL 2 1 1 1 2 1 2 2 4 1.77 180242
    First class cricket 3 2 6 1 1 6 3 3.14 34574
    A-League 3 3 2 3 5 3.2 73559
    Super 14 4 3 3 3 5 3 4 2 3.37 49838
    NBL 4 3 3 3 7 5 6 4.42 7899
    Rugby League/State of Origin 3 4 2 7 11 5.4 61519
    NSW Premier League 3 10 9 7.33 316
    AFL Canberra 2 13 7.5 2
    Basketball Australia 8 8 326
    ANZ Championship 10 9 7 8.66 2200
    Commonwealth Bank Trophy 6 12 9 3
    VFL 6 11 10 9 208
    Netball Australia 8 13 10.5 1651
    Women’s Flat Track Derby Association 11 11 760
    WNBL 8 16 12 38
    Claxton Shield 9 15 12 1615
    Australia Athletics 12 12 83
    Victorian Amateur Football Association 13 13 1
    Gridiron Australia Nationals 14 14 66
    Netball New South Wales 17 17 22
    Brisbane Netball Association 18 18 21
    Plenty Valley Netball Association 19 19 20

    This table is a bit more interesting.  Across most networks, the AFL is the most popular league.  The NRL is the second most popular league.  First class cricket, compromising state cricket teams, is the third most popular.  The A-League and Super 14 are close behind.  When you get down near the bottom, patterns become interesting.  The WNBL is not as popular as Women’s Flat Track Derby Association.  This is largely a result of the large number of fans on Facebook.  AFL Canberra is also more popular than the VFL.  This is because of the high rank on JournalFen.

    https://en.wikipedia.org/wiki/List_of_attendance_figures_at_domestic_professional_sports_leagues lists the attendance by league for six Australian sports leagues in 2009.  I cannot find a better list of attendance data for Australian sports league, especially the minor leagues.  That makes the rest of this analysis a bit problematic but moving forward anyway… This data is then put into the following table:

    League Average rank Total people Total attendance 2009 Average attendance 2009
    AFL 1.30 266884 6370350 36195
    NRL 1.77 180242 3084481 16065
    Super 14 3.2 49838 2021376 21504
    A-League 3.37 73559 1166966 12966
    NBL 3.14 7899 644976 3665
    First class cricket 4.42 34574 308590 18153

    For total number of people attending during the course of a season, it certainly seems to track with the average league rank on the social networks in this sample.  Total people and total attendance seems to track some too.  I ran the correlation to confirm these observations:

    Total attendance 2009 Average attendance 2009
    Average rank -0.892632665 -0.511836009
    Total people 0.949552518 0.769754845

    Total attendance does correlate meaningfully.  Average attendance isn’t as meaningful but the correlation is still relatively strong.  There is a relationship there.

    I’ve found that similar relationships exist with American baseball teams.  The issue of course is: Cause and effect.  Does high fan attendance lead to more fans listing their teams as an interest on social media? Or does becoming interested in a team on social media sites lead people to attending games?  It feels like the first but I have no evidence either way.

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    WNBL on LiveJournal and bebo

    Posted by Laura on Thursday, 11 March, 2010

    After I finished with my Yahoo!Groups look at the WNBL, I decided to look at the WNBL on other services.  They included LiveJournal, bebo, orkut, blogger, Facebook, Dreamwidth Studios, InsaneJournal, Crazylife, scribbled, JournalFen, blurty,  and DeadJournal.   Only LiveJournal and bebo had people listing a WNBL team as an interest.  Some of these teams have corporate names and possibly spelling variations.    We tried to use those variations to make sure that everyone who included them as an interest was included.  With the Australian Institute of Sports WNBL team, it is possible that some individuals aren’t interested in the team but rather the Institute itself.  (Which is pretty cool based.) The following table was produced when the search was completed:

    WNBL fans on bebo and LiveJournal

    Service Team Username Last updated Gender Age Year of Birth City State Country  
    bebo Adelaide Lightning Olivia Smith   Female 31   Adelaide South Australia Australia  
    LiveJournal Adelaide Lightning t2incorporated 171 weeks ago     1988 Brisbane Queensland Australia  
    LiveJournal Adelaide Lightning abster7 265 weeks ago       Adelaide South Australia Australia  
    bebo Australian Institute of Sport Rayno Ellis                
    bebo Australian Institute of Sport Chris Roper   Male 22   Sydney New South Wales Australia  
    bebo Australian Institute of Sport Blair H   Male 21   Bendigo Victoria Australia  
    bebo Australian Institute of Sport Sam Pickett   Male 25   Noosa Queensland Australia  
    bebo Australian Institute of Sport Lieke Schaap   Female 18          
    bebo Australian Institute of Sport Daniel Walker                
    bebo Australian Institute of Sport Ben Hall   Male 25   Adelaide South Australia Australia  
    bebo Australian Institute of Sport Lauren Jackson   Female 28   Albury New South Wales Australia  
    LiveJournal Australian Institute of Sport erg_grrl 183 weeks ago       Los Gatos California United States  
    LiveJournal Australian Institute of Sport x_roxysnow82_x 282 weeks ago       Dundee Illinois United States  
    bebo Bendigo Spirit Lisa Clark                
    bebo Canberra Capitals Lauren Jackson   Female 28   Albury New South Wales Australia  
    LiveJournal Canberra Capitals beloved_zara 1 week ago           Australia  
    LiveJournal Canberra Capitals amyfoxyfox 2 weeks ago     1990        
    LiveJournal Canberra Capitals the_seether_is 130 weeks ago     1984 Brisbane Queensland Australia  
    LiveJournal Canberra Capitals kristenvealfan 176 weeks ago     1982 Canberra Australian Capital Territory Australia  
    bebo Dandenong Jayco Rangers Vanessa Lacey                
    bebo Dandenong Jayco Rangers J-E-S-S                
    bebo Logan Thunder Loganthunderisda   Male     Logan Victoria Australia  
    bebo Logan Thunder Logan Thunder - Mens DLeague   Male            
    bebo Logan Thunder Laura Mc Dermott   Female 22   Lismore New South Wales Australia  
    bebo Logan Thunder Patty                
    bebo Logan Thunder Scotty   Male     Logan Victoria Australia  
    bebo Logan Thunder Emmyy                
    bebo Logan Thunder Leisa C                
    bebo Perth Lynx Tash Nichols   Female 18   Perth Western Australia Australia  
    bebo Perth Lynx Liam Dunn Kellock   Male     Perth Western Australia Australia  
    bebo Sydney Uni Flames Vlad Alava   Male            
    LiveJournal Sydney Uni Flames lelak 8 weeks ago     1975 Sydney New South Wales Australia  
    bebo Townsville Fire Rebecca   Female 20   Townsville Queensland Australia  
    bebo Townsville Fire Reece Dowleans   Male 21   Townsville Queensland Australia  

    The places were then put on a map.  The only hiccup was Noosa, Queensland.  It was skipped.  The United States was also left off because it seemed likely that those fans were not fans of the team, but rather the Institute itself.   The map seems to reinforce the idea from earlier posts that Australian sports teams largely come out of a regional fan base.

    WNBL on Bebo and LiveJournal by Australian city
    WNBL on Bebo and LiveJournal by Australian city
    Overview map

    WNBL on Bebo and LiveJournal by Australian city

    3
    2
    1
    0
    Adelaide Lightning
    Australian Institute of Sport
    Canberra Capitals
    Logan Thunder
    Perth Lynx
    Sydney Uni Flames
    Townsville Fire

    Regarding Facebook, I did check them using their advertising data that pulls from people’s interest lists.  There were none.  In fact, no one even listed the WNBL as an interest on Facebook.  There may be a number of Fan pages and groups on Facebook dedicated to these teams but this doesn’t look at them, just like when doing interest based research, I don’t look at LiveJournal or bebo groups.

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    Australian Hockey League on everything

    Posted by Laura on Thursday, 11 February, 2010

    This is mostly a follow up to Australian Hockey League on blogger, LiveJournal, and LiveJournal clones and Another problem team is problem: Tasmanian Tigers.  I finished looking at the other networks that I’ve been looking at so far: Bebo, Twitter, Facebook, and Yahoo!Groups.  Given the size of this league and some of the name issues (two teams sharing names with other, bigger teams), I wasn’t surprised that the size was so tiny on these networks.  There isn’t enough data to provide any sort of meaningful analysis so I’m just providing a table of the size of the communities on the aforementioned networks based on the methodology discussed in other posts.

    Australian Hockey League

    Interest Canberra Labor Club Lakers New South Wales Waratahs NT Stingers Queensland Blades Southern Hotshots Tassie Tigers Victoria Vikings WA Thundersticks
    Dreamwidth 0 0 0 0 0 0 0 0
    DeadJournal 0 0 0 0 0 0 0 0
    JournalFen 0 0 0 0 0 0 0 0
    InsaneJournal 0 0 0 0 0 0 0 0
    Blurty 0 0 0 0 0 0 0 0
    Inksome 0 0 0 0 0 0 0 0
    CrazyLife 0 0 0 0 0 0 0 0
    scribbld 0 0 0 0 0 0 0 0
    LiveJournal 0 0 0 0 0 0 0 0
    Blogger 0 0 0 0 0 0 0 0
    bebo 0 2 1 0 0 1 0 0
    Facebook 0 0 0 0 0 0 0 0
    Yahoo!Groups 0 0 0 0 0 0 0 0
    Twitter 0 0 0 0 0 0 0 0
    Total 0 2 1 0 0 1 0 0

    The AHL has zero presence that I can find on Twitter, which is a bit surprising.  No one appears to even be reporting on them.  They also appear to not have a presence on Facebook.  Developing these two would probably help increase their overall visibility.

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    AFL Canberra on Facebook, Yahoo!Groups and bebo

    Posted by Laura on Thursday, 11 February, 2010

    Somewhat surprisingly, no one lists Ainslie Football Club, Belconnen Magpies, Eastlake Football Club, Queanbeyan Tigers, Sydney Swans Reserves or Tuggeranong Hawks as an interest on Facebook.  On Yahoo!Groups, there are no mailing lists dedicated to AFL Canberra or its teams.

    What is surprising is the comparatively large size of the AFL Canberra fan community on bebo where, when combined, includes thirteen people.  That’s twelve more than the next nearest network looked at.

    Of the six teams, the Tuggeranong Hawks have the most fans at six. Ainslie Football Club, Eastlake Football Club and Queanbeyan Tigers come in second with two fans each.  Belconnen Magpies is fifth with one fan.  The Sydney Swans Reserves are last with zero fans.

    The Tuggeranong Hawks fans are the oldest, averaging 21 years of age. Eastlake Football Club is in a close second at 20.5.  Ainslie Football Club and Queanbeyan Tigers have the youngest fans, with their fans being 18.  When people listed their city or state of residence, everyone listed Canberra or a suburb in the ACT.  In  at least two cases for Tuggeranong fans, they listed Canberra and another city.  The other cities included Perth and Batesman Bay.  All the fans of the Queanbeyan Tigers and the Tuggeranong Hawks were male.  This contrasts with Ainslie Football Club and Eastlake Football Club where their two fans were split equally amongst the two gender: One male and one female fan.

    The composition of the AFL Canberra fan community is not particularly surprising, except for its youth.  Fans of teams in the league are local.  The population of the community is still small, especially when compared to the AFL on bebo. The gender split feels logical though I can’t clearly articulate why.  Given that it exists, the data fits with other data collected.

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