Commonwealth Bank Trophy teams on Facebook
The Commonwealth Bank Trophy is the premiere competition in Australia for women’s netball. The competition has ten teams. They are:
- Adelaide Thunderbirds
- AIS Canberra Darters
- Hunter Jaegers
- Melbourne Kestrels
- Melbourne Phoenix
- Perth Orioles
- Queensland Firebirds
- Sydney Swifts
Given the popularity netball for women in Australia, with 389,400 women having participated in 2002, I would have suspected some interest in the premiere competition on Facebook. Yet according to Facebook’s Advertising targeting, no one is interested in any of those teams. This with 60,200 people interested in netball by Australians on Facebook. Most of the fans are female: 53,920 or 89.5%. Interest in Australia’s national netball team is at 1,580 with 1,360 being female. This interest in the sport and in the national team just is not translating into interest in teams in the major competition.
Edited to add: My bad. This competition came to an end in 2007. While Facebook has some fans in defunct teams, two years later it isn’t that surprising that there are not people interested in these teams as Facebook penetration is Australia is slower than it was in the United States, where people may have listed interests years ago and never got around to updating them.