Ozzie Sport

I’ve been checking the number of people who list a team as an interest across a number of social networks.  Yesterday, for networks where I had information on 215 teams I have on my list, I added together the number of people who listed a team as an interest in various leagues.  I got the following table.

Interesting to see what networks have what populations.  The WNBL is only really an interest on 2 networks while the AFL is present on every network.  These networks all have different population sizes so total numbers is really apple to oranges in some ways.  I then decided to rank the leagues by how popular they were on each network.  The most popular league ranks 1, the next most popular league ranks 2.  If there is a tie, they share the same rank.  The results of that are in the following table:

This table is a bit more interesting.  Across most networks, the AFL is the most popular league.  The NRL is the second most popular league.  First class cricket, compromising state cricket teams, is the third most popular.  The A-League and Super 14 are close behind.  When you get down near the bottom, patterns become interesting.  The WNBL is not as popular as Women’s Flat Track Derby Association.  This is largely a result of the large number of fans on Facebook.  AFL Canberra is also more popular than the VFL.  This is because of the high rank on JournalFen.

https://en.wikipedia.org/wiki/List_of_attendance_figures_at_domestic_professional_sports_leagues lists the attendance by league for six Australian sports leagues in 2009.  I cannot find a better list of attendance data for Australian sports league, especially the minor leagues.  That makes the rest of this analysis a bit problematic but moving forward anyway… This data is then put into the following table:

For total number of people attending during the course of a season, it certainly seems to track with the average league rank on the social networks in this sample.  Total people and total attendance seems to track some too.  I ran the correlation to confirm these observations:

Total attendance does correlate meaningfully.  Average attendance isn’t as meaningful but the correlation is still relatively strong.  There is a relationship there.

I’ve found that similar relationships exist with American baseball teams.  The issue of course is: Cause and effect.  Does high fan attendance lead to more fans listing their teams as an interest on social media? Or does becoming interested in a team on social media sites lead people to attending games?  It feels like the first but I have no evidence either way.

Related Posts:

• Version 3: Most popular Australian athlete and team related Twitter accounts by total followers.
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 16)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (November 7)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (October 11)

Gaia Online is an anime, role playing themed social network aimed at an English speaking audience.  According to Alexa, the site is ranked the 2,988th most popular in Australia.  Given the target audience, I was curious as to how large the Australian based sports fandom was.  I went to the search page, selected interest and then searched every team on my list.

The list of teams on my list include: Collingwood Magpies, Carlton Blues, Queensland Maroons, Melbourne Victory, Brisbane Broncos, West Coast Eagles, Essendon Bombers, NSW Blues, Parramatta Eels, Adelaide Crows, Melbourne Storm , Wests Tigers, St. Kilda Saints, Sydney Swans, Fremantle Dockers, New South Wales Blues, Richmond Tigers, Sydney Roosters , Gold Coast Titans, Pretoria  Bulls (Northern Bulls), St. George Illawarra Dragons, Victorian Bushrangers, Cronulla-Sutherland Sharks, Johannesburg Lions, South Sydney Rabbitohs , Newcastle Knights , Brisbane Lions, Adelaide United, Manly-Warringah Sea Eagles, Geelong Cats, North Queensland Cowboys , Durban Sharks (Coastal Sharks)(Natal Sharks), New South Wales Waratahs, Sydney FC, Canberra Raiders, Penrith Panthers, North Melbourne Kangaroos, Melbourne Demons, Central Cheetahs (Vodacom Cheetahs), Western Australia Force (Western Force), New Zealand Warriors (Auckland Warriors), Wellington Hurricanes, Port Adelaide Power, Adelaide 36ers , Hawthorn Hawks, Central Coast Mariners Football Club, Brisbane Roar (Queensland Roar), Newcastle Jets, Perth Wildcats , Western Bulldogs, ACT Brumbies, Canterbury-Bankstown Bulldogs , St. George Dragons (defunct), Perth Glory, Melbourne Vixens , Australian Diamonds (national team), Canterbury Crusaders, Balmain Tigers (defunct), Gold Coast Football Club, North Sydney Bears (defunct), Barbagallo Perth Heat, Gold Coast United, South Australia Bite, Western Sydney Rollers, Wellington Phoenix, Illawarra Steelers (defunct), North Queensland Fury FC, Melbourne Tigers , Cape Town Stormers (Western Stormers)(Vodacom Stormers), Wollongong Hawks , Queensland Reds, Waikato Chiefs, South (Melbourne) Dragons, Australian Boomers, Tassie Tigers (Tasmanian Tigers), Townsville Crocodiles , Sydney Olympic , Cairns Taipans , Queensland Firebirds, Perth Blitz, South Australian Redbacks (Southern Redbacks), Western Suburbs Magpies (defunct), New South Wales Swifts (Sydney Swifts), Northern Eagles (defunct), Melbourne Rebels, WA Raiders, Box Hill Hawks , Casey Scorpions , North Ballarat Roosters , Auckland Blues, Sydney United , Australian Flames (national team), New Zealand Breakers , Queensland Bulls, Old Xaverians , Adelaide Thunderbirds , West Coast Fever, Sydney Kings , Mountains Kariong Cricket Club, East Bentleigh Cricket Club, Sydney Tigers , Penrith City Outlaws (UWS Outlaws), Gold Coast Blaze , Preshil Cricket Club, Western Warriors, Sydney Windies Cricket Club, Manly United , Otago Highlanders, Dandenong Jayco Rangers (Dandenong Rangers), Jinnah Cricket Club, Petersham RUFC Netball Club, ACE Netball Club, Orcas Netball, Australian Opals, Brisbane Bullets, Logan Thunder, Port Melbourne Borough , Fitzroy Lions, Newtown Jets (defunct), Alberton Cricket Club Inc., Australian Institute of Sport, Highett Cricket Club, Werribee Tigers , Gold Coast Seagulls (defunct), Canberra Capitals, Tuggeranong Hawks, Cumberland (defunct), Melbourne Phoenix , West Sydney Berries , Central Pulse , Gold Coast Chargers (defunct), Wollongong Wolves, Adelaide Lightning, Belconnen Magpies, Gold Coast Giants (defunct), Northern Bullants , Southern Steel , Waikato Bay of Plenty Magic, West Sydney Pirates, Adelaide Rams (defunct), Ainslie Football Club, Eastlake Football Club, New South Wales Waratahs, Perth Lynx, Queanbeyan Tigers, SA Fire, Sydney Uni Flames, Townsville Fire, UTS Gridiron, West Sydney Razorbacks , Western Reds (defunct), Bendigo Spirit, Fitzroy Reds, Newcastle Rebels (defunct), Northern Mystics , NT Stingers, Old Melburnians , Perth Orioles , Perth Reds (defunct), Queensland Sundevils, Tassie Tigers, Victoria Aces, Victorian Eagles, Victorian state team, Wollongong Mustangs, ACT Monarchs, Adelaide Thunder, AIS Canberra Darters , Annandale Dales (defunct), Bankstown City Lions , Bendigo Bombers , Blacktown City Demons , Bondi Raiders, Bonnyrigg White Eagles , Brisbane Spinning Bullets, Bulleen Boomers, Canberra Labor Club Lakers, Canterbury Tactix , Coburg Tigers , Collegians Football Club , Collingwood Magpies , De La Salle Old Collegians , Frankston Dolphins , Geelong Cats , Glebe Dirty Reds (defunct), Hunter Jaegers , Hunter Mariners (defunct), Marcellin Old Collegians , Marconi Stallions , Melbourne Kestrels , New South Wales Patriots , Northwestern Predators, NSW Wolfpack, Old Brighton Grammarians , Old Scotch , Old Trinity Grammarians , Perth Wheelcats, Queensland Blades, Queensland Rams, Rockdale City Suns , Sandringham Zebras , South Coast Wolves , South Queensland Crushers (defunct), Southern Hotshots, St Bedes/Mentone Tigers Football Club , Sutherland Seahawks, Sutherland Sharks , Sydney Swans Reserves, Sydney University Lions, University Blues , Victoria Vikings, WA Thundersticks, Wenty Leagues WheelKings, Williamstown Seagulls , and Wollongong Roller Hawks.

It is not a short list.  (At the same time, it isn’t all that comprehensive. It only includes about 215 teams of the over 3,000 various teams I know exist in the country.)  I found only seven teams had people eleven total who listed a team as an interest.  The teams included 4 from the NRL, and 1 from the AFL, A-League and Super 14.  Gaia Online is different in league representation that FaceBook, blogger, Twitter, LiveJournal and its clones, where the AFL dominates.

The teams represented on Gaiai Online include Brisbane Broncos (1), Parramatta Eels (1), Sydney Roosters  (3),  Sydney FC (2), Canberra Raiders (1), Western Bulldogs (1), and ACT Brumbies (1). The 11 team interests listing include 9 people using 10 accounts.

If the duplicates are taken out, the network is the youngest where age can easily be determined.   The average of all users on Gaia Online is 18.5.  This compares to 24 on bebo, 26 on LiveJournal and its clones, 28 on orkut, and 29 on blogger.

Three people list their city of residence.  Two of those are in New South Wales and one is the ACT.  This could explain the favoring of the NRL.   Everyone who lists a country of residence lists their location as Australia.  This is also unique when compared to other networks because except for the smaller LiveJournal clones, there is some one from another country who is a fan of an Australian based team.

Four people list their gender: Three female and one male.  This ratio is nearly inverse of what bebo and blogger are where 66% of bebo users listing an Australian team as an interest are male and 70% of blogger users are male.

Gaia Online’s unique audience has an impact on the type of Australian sports fans on it.  They are younger, more New South Wales based and much more female.

Related Posts:

• Version 3: Most popular Australian athlete and team related Twitter accounts by total followers.
• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 16)

I finally finished compiling a list of LiveJournal and clones users who list various teams as an interest. The issues in doing this and other maps have been discussed in earlier posts. Not all cities are picked up by the software, not everyone lists the city they live in are two of the big ones. People can list multiple teams in the same league as interests (and thus be counted twice) or the same team as an interest across multiple clones (again, counted twice).

While teams from many leagues were looked at, not all those teams had people listing them as an interest and where the individual listed their city of residence. The following leagues did though: AFL, AFL Canberra, A-League, ANZ Championship, First class cricket, NBL, NRL, NSW Premier League, Rugby League/State of Origin, Super 14, and Victorian Amateur Football Association. To make the map more readable, some of the least represented leagues were left off the map.

The following map was created using MapPoint:

Play by City 220 15 1 AFL A-League NBL NRL Super 14

The map clearly shows a geographic preference in New South Wales for the NRL.  Victoria clearly prefers the AFL.  The rest of the country tends to also support the AFL.  The pattern of geographic distribution for fans of these leagues appears to fit patterns I have seen described elsewhere.  It will be interesting to see if these patterns hold for bebo.

Related Posts:

• Most popular Australian (and New Zealand) sport related Twitter accounts (November 16)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (November 7)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (October 11)
• Most popular Australian athletes, clubs, leagues and sport organizations on Twitter (October 4)

When I add up the bebo, blogger, LiveJournal and LiveJournal clone data for teams where I have all that data, the Brisbane Broncos are one of the most popular teams.  There are 333 fans who list the team as an interest across those sites.  Of those, 158 list their city of residence.   When added together, you get the following distribution of Broncos fans:

Outside of Brisbane, the second big of fans is Townsville with eight. Sydney in New South Wales has five.  New Zealand has one city with three fans and two cities with two fans.  This accounts for 1/5 of cities with two or three fans.  There are very few fans in Victoria, which makes sense as that is AFL territory.  The distribution of the population inside the country for this team looks pretty logical.

This little experiment with Google Fusion Tables is pretty much done as fans are distributed across 86 cities and Google Fusion Tables is just not displaying that data.

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While I try to be accurate with this data, there are times when trying to guess a person’s location based on only the city they list that I may guess wrong or wrongly identify the state a city is in.  I’ve found this happened with the Brisbane Broncos, where I wrongly labeled two people from Sydney as being in Victoria.  In another case for the Canberra Raiders, a township inside the ACT and one of the bigger cities share the same name.  I originally had it labeled as the city in New Zealand.  I went back, re-evaluated it and determined that this person was likely from the ACT Township.  When these issues are discovered, I update the data set but not necessarily the post.

I’d advise you check the original source if this data is crucial to anything you’re doing.  For me, this data set is pretty much just being built and I’m trying to gather it all, doing some preliminary totals and check it for errors as I work on compiling it. I’m also using it to learn more about Australian sport.  It isn’t near being finished…  Take some of this with a grain of salt.

If you want the raw data as I have it, please contact me.

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The Gold Coast Titans are a member of the National Rugby League.   According to Roy Morgan Research, they are the 11th most popular NRL team in Australia.  Prior to this post, I’ve looked at two current (Brisbane Broncos, Canberra Raiders) and nine defunct (Balmain Tigers, Northern Eagles, Western Suburbs Magpies, Adelaide Rams, Annandale Dales, Cumberland, Glebe Dirty Reds, Hunter Mariners, South Queensland Crushers) NRL teams on bebo.  The Gold Coast Titans hold a very secure second with 138 people interested in them on bebo.  The Raiders are third with 83 and the Broncos are first at 278.  The Gold Coast Titans number fits with the  pattern if we correlate the teams where I have bebo data and the Roy Morgan Research data:

The correlation for bebo is strong that that of the pattern for blogger, though it isn’t as strong as the one for Facebook.  The correlations are so strong though that it is hardly worth mentioning.

The Gold Coast Titans community is 50% male, 38% gender unknown and 12% female.  The percent unknown makes it really hard to discuss the male versus female community size.  And the community for the team on blogger is so small (2) that its all maleness probably doesn’t speak to the bebo community in answering the percentage question. 51 or 82.3% of the fans on bebo, where they list information so their country can be identified, are from Australia.  The others are from New Zealand (10 or 16.1%) and Yemen (1 or 1.6%).  There are a number of Kiwis playing on the squad which can help explain the fanbase.  The person from Yemen may be an error.  They list their city of residence as Tawahi, which is a city in Yemen. There are no Yemeni players on the team, but it could be an Australian who moved to Yemen, or a Yemeni who visited Australia and fell in love with the team.

Of the Australians,  most (27) hail from Queensland.  The remainder hail from New South Wales (20), the ACT (2), Northern Territory (1) and Western Australia (1).

44 people list their age.  The mean age is 24.09, median age is 21 and mode age is 19.  This is very close to the bebo Raiders with a mean age of 23.3 and the bebo Broncos mean age of 23.29.

Related Posts:

• More popular Australian (and Kiwi) sport related Facebook fanpages and groups (November 23)
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I’m slowly trying to get through bebo, like I went through blogger.  I didn’t do these communities earlier because on the whole, bebo communities are bigger.  (I’m putting off LiveJournal even longer because they are about the same size as bebo and each individual profile needs to be viewed get year of birth and location.)  This posts looks at the people who list the Canberra Raiders as an interest on bebo.  The Raiders are National Rugby League team that were founded in 1982. On bebo, 83 people list the team as an interest.

Of these 83,  11 are female (13%), 51 are male (61%) and 21  do not list a gender (25%).   44 list their age.  They have an average age of 23.38, median age of 21 and mode of 19.  This is about 10 years younger than their counterparts on blogger where 5 people list their age for a 34 and median age of 32.5.  (This supports and argument made earlier that there may be age related factors for where a team’s fans congregate.)

46 of the 83 list their place of residence.  Most Raiders fans are Australian, with 42 from the country.  In addition, there are 3 fans from New Zealand and 1 from the United Kingdom. 41 of the 42 Australians list a location where their state of residence can be figured out.  20 are from New South Wales, 10 are from the ACT where the Raiders are based, 9 are from Queensland, 1 is from Victoria and 1 is from Western Australia. The 10 people from the ACT are the largest total following of any team on any network that I have examined so far.  The second closest total is 5 for the Cronulla Sharks on LiveJournal.  Of the 20 from New South Wales, several are from towns outside Sydney where they might do not have an NRL team.  They include one person each from  Batemans Bay, Dubbo, Gilgandra, Harden, Tullibigeal and Stockton, and two from Tumut.  That representation inside New South Wales lends a bit more of a regional feel than if just the ACT is looked at though that much (17 total if Stockon, north of Sydney, is ignored).  The problem with the ACT is the population tends to sometimes view itself as more transient than in other parts of the country.  This could imply that the team should have a wider fan base as people take their love of the team with them when they leave… or more narrow as people who are fans only become fans and only maintain their fannishness for a team while they live in the ACT.  It is hard to tell.

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• Online Activity in the Wake of the Melbourne Storm Controversy
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• Wests Tigers on blogger

In 1999, the Western Suburbs Magpies and Balmain Tigers merged to become the Wests Tigers in the NRL.   The Western Suburbs Magpies are still around under that name for a number of rugby competitions outside that the NRL.   There is a small fan community dedicated to the team on bebo, with five people listing them as an interest.

Of these five, only two list their ages: 21 and 25. That puts their median and average age at 23.  As the NRL team is defunct, these fans would have been rather young to have developed loyalties to the team that would make them hold them all these years younger.  It feels like a safer assumption that these fans are ones who follow the New South Wales Cup team.

Or not.  There are three people who list their location.  Of these, two are from New South Wales, Australia and one is from Auckland, New Zealand.  The presence of the Kiwi is hard to explain if most of these fans are ones who are cheering for the club’s teams in regional rugby competitions.

All five list their gender, with three identifying as male and two identifying as female.  The proportion of females is rather high compared to some teams looked at in earlier posts.  I’m not sure why this would be the case with this defunct NRL team.

Related Posts:

• Wests Tigers on blogger
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• More popular Australian (and Kiwi) sport related Facebook fanpages and groups (November 23)
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The Sydney based Balmain Tigers were part of the National Rugby League and their predecessor, the New South Wales Rugby League.  The team folded in 1999, when they merged with the Western Suburbs Magpies to form the Wests Tigers.  According to Roy Morgan Research, the Wests Tigers are the sixth most popular NRL team in Australia.  This could go a long way towards explaining the comparably large size of the Balmain Tigers fandom on bebo, when compared to other defunct teams such as Gold Coast Chargers, Gold Coast Giants, Gold Coast Seagulls, Illawarra Steelers, Newcastle Rebels, Newtown Jets, North Sydney Bears, Perth Reds, St. George Dragons, Western Reds, and Western Suburbs Magpies.

The number of people listing the Balmain Tigers as an interest on bebo is 11.  The only defunct team with more is St. George Dragons, which has the problem of picking up the current merged name for the St. George Dragons and Illawarra Steelers.  The Newtown Jets as close with 10 people.

The community listing the team as an interest on bebo is mostly male at 64%, with 7 people identifying as male, 3 as female and 1 not identifying.   For Sydney based teams where there are more than 10 fans, Sydney FC and the West Tigers both have a large male audience with 78 and 70% respectively.  (No other Sydney based team so far has more than 10 fans where gender data is available.)   For NRL teams with 10 or more people listing a team as an interest where I have data (see older posts), with the exception of the West Tigers, the other teams all have smaller male audiences: Brisbane Broncos on bebo with 40% male (and 30% unidentified), and Brisbane Broncos on blogger with 58% male.

Only seven of the eleven list their location so that their state and country can be identified.  Of these seven, all are from New South Wales and Australia.

Balmain Tigers fans are older than other NRL and Sydney based teams for which I have data.  Their average age, amongst the five who list their age, is 40.4 with a median age of 43.   For the both categories, the next closest community in age is the Parramatta Eels one on blogger, with an average age of 35.8 and five people listing their age.

The defunct Balmain Tigers have their fans who refuse to give up on their loyalty. Based on bebo, we can guess that they are older, male and local to where the team played.  If there were international fans of a team 10 years gone, those international fans aren’t as interested in expressing their interest in the team.  These patterns make some sense, especially if you factor in the potential for their to be rugby and NRL historians in there.  New South Wales is a base for the sport and the NRL with its major population center.  If there were other fans outside the original core, they would probably be based there.

Related Posts:

• One week Twitter change for Australia/New Zealand sport related accounts
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 11)
• Most popular Australian (and New Zealand) sport related Twitter accounts (December 1)
• Most popular Australian (and New Zealand) sport related Twitter accounts (November 24)

This post looks at the size of the Wests Tigers community on blogger.  The Wests Tigers are a Sydney based National Rugby League team.  The team is relatively new, having been founded in 2000 as a merger of the Balmain Tigers and the Western Suburbs Magpies.

So far, the only other NRL team on blogger that has been looked at is the Brisbane Broncos.  That team has 12 people who listed them as an interest.  In comparison, the Wests Tigers have ten people who list them as an interest.  That they are so close is a bit surprising as Roy Morgan Research indicates that the fanbase for the Wests Tigers is substantially smaller than that of the Broncos.

Of the ten West Tigers fans, seven are from Australia, one from New Zealand, one from the United Kingdom and one who does not identify their country of origin.  Compared to other NRL teams, the percentage of Australians is low: 100% of Brisbane Broncos fans on blogger and Dreamwidth are all Australian, 100% of Melbourne Storm fans on LiveJournal are Australians, 85.7% of Canterbury Bulldogs fans on LiveJournal are Australian, 81.1% of Broncos fans on LiveJournal are Australian.  Of the networks and teams sampled, only the Broncos community on bebo has a smaller percentage, 71.1%, of Australians.

Of the Australians, three are from Queensland and three are from New South Wales.  This makes as these states are strong holds of Rugby League.  Added to that, Melbourne and Sydney have traditionally had a rivalry so you wouldn’t necessary expect a Victorian fan population.

The astrological sign data is really interesting and would be more interesting if it the samples were larger to see if some sort of statement could be made about a team’s fanbase.  That said, six people list their date of birth for Blogger to calculate their astrological sign.  Three are Leos, and with one person being a Cancer, Capricorn and Pisces.

Seven of the ten fans list their age, with two of these being obviously incorrect; a person cannot be 253 years old.   If those two are ignored, the average age of a Wests Tigers fan on blogger is 28.8 and a median age of 22.  This average makes the team’s fans older than some of the other NRL team fans on networks that I’ve looked at including Broncos fans on bebo and LiveJournal,  Canterbury Bulldogs fans on LiveJournal and Melbourne Storm fans on LiveJournal.  The only team and network with a higher average is the Broncos community on blogger.  The above average age compared to other fan populations may end up being a result of people self selecting networks based on age: the youngest fans prefer bebo, fans in their mid 20s prefer LiveJournal and older fans prefer blogging.  As we age or as a result of a generational gap, we might prefer going from shorter method of communicating to a longer one.

Seven people list their gender as male, two as female and one does not identify their gender.  This is higher percentage of male fans than  the Broncos on either bebo or blogger.

Related Posts:

• More popular Australian (and Kiwi) sport related Facebook fanpages and groups (November 23)
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• Based on data to date: Biggest Australian sports fandom
• One week Twitter change for Australia/New Zealand sport related accounts